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Book Synopsis Practical Marketing for the Academic Library by : Stephanie Espinoza Villamor
Download or read book Practical Marketing for the Academic Library written by Stephanie Espinoza Villamor and published by Bloomsbury Publishing USA. This book was released on 2022-05-24 with total page 132 pages. Available in PDF, EPUB and Kindle. Book excerpt: This down-to-earth book offers practical marketing solutions for reaching students, faculty, and administration in community college and university libraries, based on real-world examples of team-based communication and practice. In an age in which federal funding for libraries is being cut, libraries of every size and type must prove their value. Practical Marketing for the Academic Library offers academic librarians approachable methods for marketing to students, faculty, and administration, and it also inspires them to attempt new structures for marketing initiatives, including encouraging existing staff to form teams with wide ranges of skills. Librarians from all academic libraries, including at community colleges, can incorporate these ideas even when budgets are tight and staff is limited. While there are many books on library marketing, few specifically cover the diversity within academic institutions and the student body as well as how to target marketing to faculty and administrations. Villamor and Shotick approach library marketing from diverse perspectives and teach readers how to increase student engagement, assess library programs, and connect library marketing to the goals of the overall institution.
Book Synopsis Marketing Today's Academic Library by : Brian Mathews
Download or read book Marketing Today's Academic Library written by Brian Mathews and published by American Library Association. This book was released on 2009 with total page 193 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Marketing Today’s Academic Library, Brian Mathews uses his vast experience to speak directly to the academic library practitioner about matching services with user needs. This book proposes new visions and ideas, challenging the traditional way of thinking and providing a framework to target users more precisely.Most library marketing intended for undergraduates promotes the collection, reference and instructional service, and occasional events such as guest speakers or exhibits. The guiding principle of Marketing Today’s Academic Library is that marketing should focus on the lifestyle of the user, showcasing how the library fits within the daily life of the student. Mathews’ personal and compelling presentation will assist readers in Challenging and rethinking their marketing strategies Demonstrating their value through applied relevance Focusing on the needs of the student and their expectationsWritten in a concise and engaging manner that speaks to popular anxiety points about new marketing techniques, this book is filled with tips and strategies that academic librarians can use to communicate with students, surpassing their expectations of their library experience.
Book Synopsis College Library Publicity by : Guy Redvers Lyle
Download or read book College Library Publicity written by Guy Redvers Lyle and published by . This book was released on 1935 with total page 130 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Community College Library by : Janet Pinkley
Download or read book The Community College Library written by Janet Pinkley and published by Assoc of College & Research Libraries. This book was released on 2022-04-13 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt: Community colleges are a cornerstone of higher education and serve the unique needs of the communities in which they reside. In 2019, community colleges accounted for 41 percent of all undergraduate students in the United States. Community college librarians are engaged in meaningful work designing and delivering library programs and services that meet the needs of their diverse populations and support student learning. The Community College Library series is meant to lift the voices of community college librarians and highlight their creativity, tenacity, and commitment to students. The Community College Library: Assessment explores the research, comprehensive plans, and new approaches to assessment being created by community college librarians around the U.S. Chapters include sample activities and materials and cover topics including assessing student learning while shifting from Standards to Framework; investigating and communicating library instruction's relationship to student retention; and building librarian assessment confidence through communities of research practice. This book demonstrates the innovative and replicable ways community college librarians are measuring, evaluating, and reflecting on the services they provide, and how to use these assessments to demonstrate the value and impact of library services and advocate for resources.
Book Synopsis Real-life Marketing and Promotion Strategies in College Libraries by : Barbara Whitney Petruzzelli
Download or read book Real-life Marketing and Promotion Strategies in College Libraries written by Barbara Whitney Petruzzelli and published by Routledge. This book was released on 2005 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book "is a 'how-to' guide to marketing and promotional activities that will raise your library's visibility in the face of increased competition from other information providers. Academic librarians draw on their own experiences with real-life examples of what works (and what doesn't) when developing, implementing, and evaluating on campus marketing initiatives. You'll learn how to use surveys, focus groups, advertising, target audiences, community outreach, and public relations to learn more about the needs of your library's users, how to make improvements to meet those needs, and how to communicate those improvements to the users." -- back cover.
Book Synopsis Practical Marketing for the Academic Library by : Stephanie Espinoza Villamor
Download or read book Practical Marketing for the Academic Library written by Stephanie Espinoza Villamor and published by Bloomsbury Publishing USA. This book was released on 2022-05-24 with total page 159 pages. Available in PDF, EPUB and Kindle. Book excerpt: This down-to-earth book offers practical marketing solutions for reaching students, faculty, and administration in community college and university libraries, based on real-world examples of team-based communication and practice. In an age in which federal funding for libraries is being cut, libraries of every size and type must prove their value. Practical Marketing for the Academic Library offers academic librarians approachable methods for marketing to students, faculty, and administration, and it also inspires them to attempt new structures for marketing initiatives, including encouraging existing staff to form teams with wide ranges of skills. Librarians from all academic libraries, including at community colleges, can incorporate these ideas even when budgets are tight and staff is limited. While there are many books on library marketing, few specifically cover the diversity within academic institutions and the student body as well as how to target marketing to faculty and administrations. Villamor and Shotick approach library marketing from diverse perspectives and teach readers how to increase student engagement, assess library programs, and connect library marketing to the goals of the overall institution.
Book Synopsis Library Marketing Basics by : Mark Aaron Polger
Download or read book Library Marketing Basics written by Mark Aaron Polger and published by Rowman & Littlefield. This book was released on 2019-03-26 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt: Library Marketing Basics is an accessible, step-by-step, easy to understand, and “hands on” resource for any librarian who is interested in learning basic marketing tips to raise the profile of their library. It is designed for beginners who are new to library marketing.
Book Synopsis Blueprint for Your Library Marketing Plan by : Patricia H. Fisher
Download or read book Blueprint for Your Library Marketing Plan written by Patricia H. Fisher and published by American Library Association. This book was released on 2006 with total page 158 pages. Available in PDF, EPUB and Kindle. Book excerpt: In these challenging times, libraries face fierce competition for customers and funding. Creating and implementing a marketing plan can help libraries make a compelling case and address both issues—attracting funding and customers by focusing on specific needs. But where and how do you start?
Book Synopsis Academic Library Statistics by : Association of Research Libraries
Download or read book Academic Library Statistics written by Association of Research Libraries and published by Association of Research Libr. This book was released on 1969 with total page 38 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Marketing the 21st Century Library by : Debra Lucas-Alfieri
Download or read book Marketing the 21st Century Library written by Debra Lucas-Alfieri and published by Chandos Publishing. This book was released on 2015-05-14 with total page 120 pages. Available in PDF, EPUB and Kindle. Book excerpt: Although the 21st century library is competing with numerous web-based resources, its clients can benefit from using its research assistance, physical and online holdings, and physical space, so they need to understand what the library offers. Marketing the 21st Century Library systematically and concisely teaches students and practitioners how to and why they should market and promote academic libraries. Librarians need to use marketing not only to advertise and promote resources, but also to boost the profession and the role we play. The book introduces key marketing concepts, followed by the history of library marketing. Subsequent chapters guide readers through a series of tools and resources so they can create their own marketing plans, concluding with an exploration of resources, services and further readings. Includes web extras, tables, problem and solution exercises Contains extensive references to real-world examples of good practice Details practical examples and case summaries from leading libraries Explores the importance of marketing and promoting academic libraries Provides resources for readers to help create marketing plans
Book Synopsis Marketing and Public Relations Practices in College Libraries by : Anita Rothwell Lindsay
Download or read book Marketing and Public Relations Practices in College Libraries written by Anita Rothwell Lindsay and published by Amer Library Assn. This book was released on 2004 with total page 182 pages. Available in PDF, EPUB and Kindle. Book excerpt: Publisher's description: Faced with the need to prove the value of their library to institution decision makers, librarians are becoming increasingly aware of the value of marketing and public relations to accomplish these goals. A marketing campaign can also be useful in competing for diminishing financial resources, distinguishing the library from other information service providers, increasing awareness of library resources and services, and communicating the value of the profession. This CLIP Note presents results of a survey of over 175 college libraries along with sample documents of their marketing activities. A variety of activities related to marketing and public relations are represented, such as annual reports, fundraising, marketing campaigns, mission statements, position descriptions, and planning documents for exhibits, public relations, promotions, and marketing. This volume will be invaluable in assisting libraries that are considering initiating, expanding, or evaluating campaigns. Selected bibliography.
Book Synopsis Libraries in the '90s by : Donald E. Riggs
Download or read book Libraries in the '90s written by Donald E. Riggs and published by Greenwood. This book was released on 1988-07-18 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: Libraries in the '90s: What the Leaders Expect presents a variety of always thoughtful and sometimes varied and even contradictory projections about the future of librarianship in America. It is sure to stimulate additional useful dialog among library leaders and library users.
Book Synopsis San Antonio College Library Building by : San Antonio College. Library
Download or read book San Antonio College Library Building written by San Antonio College. Library and published by . This book was released on 1968 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Publicity for the new library-classroom-faculty office building on March 19, 1968. Includes a photo and copy of the "Otis Bulletin" July-August 1967, which includes an article about the library building.
Book Synopsis Marketing Today's Academic Library by : Brian Mathews
Download or read book Marketing Today's Academic Library written by Brian Mathews and published by American Library Association. This book was released on 2009-01-01 with total page 193 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written in a concise and engaging manner that speaks to popular anxiety points about new marketing techniques, this book is filled with tips and strategies that academic librarians can use to communicate with students, surpassing their expectations of their library experience.
Book Synopsis Visible Librarian by : Judith A. Siess
Download or read book Visible Librarian written by Judith A. Siess and published by American Library Association. This book was released on 2003-04-04 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: Recent law, corporate, and even public library closings are the sad confirmation that libraries are no longer a given. Despite the fact that librarians bring unique value to their communities and organizations, too often their work goes on under the radar. The benefits provided by information professionals are invisible and taken for granted as Internet search engines replace real experts. It's time to assert your value and the value of the resources you marshal. Step from behind the desk or computer to make your community aware of just how indispensable your services are. Here are all the tools you need to become the squeaky wheel and attract the attention your work deserves. Use these practical strategies to connect with customers, make services both visible and valuable to the community, and get the word out using proven marketing, customer service and public relations tactics specifically tailored to the library environment. Learn to: Provide the answers your users/customers need; Gather internal and external champions to grow a funding base; Access the resources that keep your enterprise viable; Keep information resources available in spite of budget constraints; Be recogniz
Book Synopsis Check Your Library Publicity by : State University of New York College, Geneseo. Library
Download or read book Check Your Library Publicity written by State University of New York College, Geneseo. Library and published by . This book was released on 1948 with total page 66 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Promotion of School Library Services Through Public Relations by : Roy Mitchell Windham
Download or read book The Promotion of School Library Services Through Public Relations written by Roy Mitchell Windham and published by . This book was released on 1961 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt:
