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Coca Colas Marketing Strategy
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Book Synopsis Coca-Cola’s Marketing Strategy: An Analysis of Price, Product and Communication by : Julia Anders
Download or read book Coca-Cola’s Marketing Strategy: An Analysis of Price, Product and Communication written by Julia Anders and published by GRIN Verlag. This book was released on 2013-09-11 with total page 59 pages. Available in PDF, EPUB and Kindle. Book excerpt: Research Paper (undergraduate) from the year 2011 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 1,0, , language: English, abstract: Coca-Cola: a Soft drink which is not only refreshment, but an American symbol. Coca-Cola has grown to one of the world’s biggest and most successful companies. Such a success could only be achieved by a strong and outstanding Marketing Management. Coca–Cola connects with its audience and customers in a way that other companies don’t do. This report provides information about Coca–Cola’s Marketing Strategy and analyzes its communication, product and price policy.
Download or read book Design to Grow written by David Butler and published by Simon and Schuster. This book was released on 2016-02-23 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Expert advice from Coca-Cola's vice president of Innovation and Entrepreneurship: Learn how Coca-Cola uses design to grow its business by combining the advantages of scale with the agility to respond to fast-changing market conditions"--
Book Synopsis Always Coca-Cola by : Alexandra Chreiteh
Download or read book Always Coca-Cola written by Alexandra Chreiteh and published by Interlink Publishing. This book was released on 2012-11-01 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt: The narrator of Always Coca-Cola, Abeer Ward (fragrant rose, in Arabic), daughter of a conservative family, admits wryly that her name is also the name of her father’s flower shop. Abeer’s bedroom window is filled by a view of a Coca-Cola sign featuring the image of her sexually adventurous friend, Jana. From the novel’s opening paragraph—“When my mother was pregnant with me, she had only one craving. That craving was for Coca-Cola”—first-time novelist Alexandra Chreiteh asks us to see, with wonder, humor, and dismay, how inextricably confused naming and desire, identity and branding are. The names—and the novel’s edgy, cynical humor—might be recognizable across languages, but Chreiteh’s novel is first and foremost an exploration of a specific Lebanese milieu. Critics in Lebanon have called the novel “an electric shock.”
Book Synopsis International Marketing Strategy of Coca Cola Company by : Umut Çelik
Download or read book International Marketing Strategy of Coca Cola Company written by Umut Çelik and published by GRIN Verlag. This book was released on 2017-09-04 with total page 38 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2017 in the subject Business economics - Offline Marketing and Online Marketing, ESC Dijon Bourgogne - Burgundy School of Business, language: English, abstract: The subject of the study is marketing in international markets, the subject of research is the essence and the system of it. The purpose of the paper work is to analyze the principles of international marketing, to consider this kind of activities in The Coca Cola Company. In conditions of transition to a market economy, one of the factors of effective functioning of economic entities is the access of these entities to international markets. Marketing, as experts emphasize, is not only a theoretical but also a predominantly practical discipline that arose and developed as a result of economic activity in a market. Marketing in the course of its development has widely used the advanced achievements of science, it is an arsenal of modern techniques and methods of various scientific disciplines that are used to solve a wide range of tasks. In the current conditions of development of the economic sphere of society, which are characterized by the intensification of competition in world markets, increasingly complex technological and organizational models of production, extreme information saturation and efficiency of foreign economic activity, is closely linked with the goals and methodology of using marketing tools. Moreover, its international aspects are significantly updated due to the further internationalization of the world economy, expansion of international trade, more dynamic and massive movement of capital and labor. In conditions of rapid market development, the application of marketing strategies is one of the most important functions for organizations. Every year the competitive situation grows and is increasingly complicated due to the expansion of the borders of foreign markets, the presence in the domestic market of foreign firms with significant experience of international business. In such conditions, the growth of competitiveness in demonstrated by organizations that carry out their activities not only on the domestic market, but also on foreign markets. Organizations can count on successful conduct of business in foreign markets only if they have a good knowledge of the world situation and own the economic situation in international markets, which is connected with the need to have not only advanced achievements in the production of goods but also with effective marketing abroad. Today, the study and application of international marketing by organizations in their activities becomes a necessity.
Book Synopsis Inside Coca-Cola by : Neville Isdell
Download or read book Inside Coca-Cola written by Neville Isdell and published by Macmillan + ORM. This book was released on 2011-10-25 with total page 271 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first book by a Coca-Cola CEO tells the remarkable story of the company's revival Neville Isdell was a key player at Coca-Cola for more than 30 years, retiring in 2009 as CEO after regilding the tarnished brand image of the world's leading soft-drink company. This first book by a Coca-Cola CEO tells an extraordinary personal and professional world-wide story, ranging from Northern Ireland to South Africa to Australia, the Philippines, Russia, Germany, India, South Africa and Turkey. Isdell helped put out huge public relations fires (India and Turkey), opened markets(Russia, Eastern Europe, Philippines and Africa), championed Muhtar Kent, the current Turkish-American CEO, all while living the ideal of corporate responsibility. Isdell's, and Coke's, story is newsy without being gossipy; principled without being preachy. Inside Coca-Cola is filled with stories and lessons appealing to anybody who has ever taken "the pause that refreshes." It's also a readable and important look at how companies can market and govern themselves more-ethically and to great success.
Download or read book Secret Formula written by Frederick Allen and published by Open Road Media. This book was released on 2015-10-27 with total page 587 pages. Available in PDF, EPUB and Kindle. Book excerpt: A "highly entertaining history [of] global hustling, cola wars and the marketing savvy that carved a niche for Coke in the American social psyche” (Publishers Weekly). Secret Formula follows the colorful characters who turned a relic from the patent medicine era into a company worth $80 billion. Award-winning reporter Frederick Allen’s engaging account begins with Asa Candler, a nineteenth-century pharmacist in Atlanta who secured the rights to the original Coca-Cola formula and then struggled to get the cocaine out of the recipe. After many tweaks, he finally succeeded in turning a backroom belly-wash into a thriving enterprise. In 1919, an aggressive banker named Ernest Woodruff leveraged a high-risk buyout of the Candlers and installed his son at the helm of the company. Robert Woodruff spent the next six decades guiding Coca-Cola with a single-minded determination that turned the soft drink into a part of the landscape and social fabric of America. Written with unprecedented access to Coca-Cola’s archives, as well as the inner circle and private papers of Woodruff, Allen’s captivating business biography stands as the definitive account of what it took to build America’s most iconic company and one of the world’s greatest business success stories.
Book Synopsis HBR Guide to Project Management (HBR Guide Series) by : Harvard Business Review
Download or read book HBR Guide to Project Management (HBR Guide Series) written by Harvard Business Review and published by Harvard Business Press. This book was released on 2013-01-08 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: MEET YOUR GOALS—ON TIME AND ON BUDGET. How do you rein in the scope of your project when you’ve got a group of demanding stakeholders breathing down your neck? And map out a schedule everyone can stick to? And motivate team members who have competing demands on their time and attention? Whether you’re managing your first project or just tired of improvising, this guide will give you the tools and confidence you need to define smart goals, meet them, and capture lessons learned so future projects go even more smoothly. The HBR Guide to Project Management will help you: Build a strong, focused team Break major objectives into manageable tasks Create a schedule that keeps all the moving parts under control Monitor progress toward your goals Manage stakeholders’ expectations Wrap up your project and gauge its success
Book Synopsis International Business Strategy by : Alain Verbeke
Download or read book International Business Strategy written by Alain Verbeke and published by Cambridge University Press. This book was released on 2013-03-07 with total page 615 pages. Available in PDF, EPUB and Kindle. Book excerpt: Verbeke provides a new perspective on international business strategy by combining analytical rigour and true managerial insight on the functioning of large multinational enterprises (MNEs). With unique commentary on 48 seminal articles published in the Harvard Business Review, the Sloan Management Review and the California Management Review over the past three decades, Verbeke shows how these can be applied to real businesses engaged in international expansion programmes, especially as they venture into high-distance markets. The second edition has been thoroughly updated and features greater coverage of emerging markets with a new chapter and seven new cases. Suited for advanced undergraduates and graduate courses, students will benefit from updated case studies and improved learning features, including 'management takeaways', key lessons that can be applied to MNEs and a wide range of online resources.
Book Synopsis Coca-Cola's Marketing Strategy by : Julia Anders
Download or read book Coca-Cola's Marketing Strategy written by Julia Anders and published by . This book was released on 2013-09 with total page 60 pages. Available in PDF, EPUB and Kindle. Book excerpt: Scholarly Research Paper from the year 2011 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 1,0, - (University of International Studies, Ramkhamhaeng, Bangkok), language: English, comment: A profound paper about Coca Cola's Marketing Strategy. It was a final paper for two combined Marketing courses taught by a German professor (Wiesbaden Business School)., abstract: Coca-Cola: a Soft drink which is not only refreshment, but an American symbol. Coca-Cola has grown to one of the world's biggest and most successful companies. Such a success could only be achieved by a strong and outstanding Marketing Management. Coca-Cola connects with its audience and customers in a way that other companies don't do. This report provides information about Coca-Cola's Marketing Strategy and analyzes its communication, product and price policy.
Book Synopsis Decoding Coca-Cola by : Robert Crawford
Download or read book Decoding Coca-Cola written by Robert Crawford and published by Routledge. This book was released on 2020-12-07 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: This collection of essays delves into the Coke brand to identify and decode its DNA. Unlike other accounts, these essays adopt a global approach to understand this global brand. Bringing together an international and interdisciplinary team of scholars, Decoding Coca-Cola critically interrogates the Coke brand as well its constituent parts. By examining those who have been responsible for creating the images of Coke as well as the audiences that have consumed them, these essays offer a unique and revealing insight into the Coke brand and asks whether Coca-Cola is always has the same meaning. Looking into the core meaning, values, and emotions underpinning the Coca-Cola brand, it provides a unique insight into how global brands are created and positioned. This critical examination of one of the world’s most recognisable brands will be an essential resource for scholars researching and teaching in the fields of marketing, advertising, and communication. Its unique interdisciplinary approach also makes it accessible to scholars working in other humanities fields, including history, media studies, communication studies, and cultural studies.
Book Synopsis Citizen Coke: The Making of Coca-Cola Capitalism by : Bartow J. Elmore
Download or read book Citizen Coke: The Making of Coca-Cola Capitalism written by Bartow J. Elmore and published by W. W. Norton & Company. This book was released on 2014-11-03 with total page 455 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Citizen Coke demostrate[s] a complete lack of understanding about…the Coca-Cola system—past and present." —Ted Ryan, the Coca-Cola Company By examining “the real thing” ingredient by ingredient, this brilliant history shows how Coke used a strategy of outsourcing and leveraged free public resources, market muscle, and lobbying power to build a global empire on the sale of sugary water. Coke became a giant in a world of abundance but is now embattled in a world of scarcity, its products straining global resources and fueling crises in public health.
Book Synopsis Basic Marketing by : Mccarthy E. Jerome
Download or read book Basic Marketing written by Mccarthy E. Jerome and published by McGraw-Hill/Irwin. This book was released on 1987-02-01 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Brand Tales: Strategies from the Fortune 500 Global Companies by : Anurag Lala
Download or read book The Brand Tales: Strategies from the Fortune 500 Global Companies written by Anurag Lala and published by Anurag Lala. This book was released on 2023-02-23 with total page 179 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book will provide you with a plethora of information on the development of brands, as well as details regarding the marketing and advertising strategies of several Fortune 500 companies. This book also covers the usage of artificial intelligence, which is discussed in light of Industry 4.0 and is a key factor in these businesses' success. The book is mainly aimed at individuals with a basic knowledge of the subject and those with a genuine interest in learning about the market game, but since these brands are so pervasive in everyday life, it will also appeal to the general public. Also, this book will be very useful if you wish to start your own company. Studying the development of these companies into BRANDS will enable you to develop tactics that are suitable for the present state of the industry. Since the client is king of the market, this book also provides a picture of the customer experience. This book will provide you a comprehensive understanding of the operations of these large corporations, as well as their key success factors, via its analysis of all 8 Fortune 500 Global Corporations. Hence, The Brand Tales! live up to its name. Absolutely, it tells the story of a few Fortune 500 global companies and how they came to dominate our lives. Why hesitate any longer? Let's go right in and immerse ourselves in the fascinating brand narratives that exist here.
Book Synopsis The Next American Economy by : William J. Holstein
Download or read book The Next American Economy written by William J. Holstein and published by Bloomsbury Publishing USA. This book was released on 2011-04-11 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: At a time when debate is raging about how to create jobs and revive the American economy, veteran business writer William J. Holstein argues that the best way for us to recover our economic footing is to do what Americans do best-innovate and create new industries. Contrary to the perception that the American economy has run out of inspiration and new ideas, Holstein uses compelling case studies to celebrate the innovation and business success being experienced in many industries, from technology and energy to retraining and exporting, across the country, from Boston to Orlando, Pittsburgh to San Diego.In the face of economic powerhouses such as Japan and China that are pursuing conscious national strategies, Holstein argues that Americans must find new avenues of cooperation among universities, business, and government to create the kind of sustainable growth we need. Replete with fresh insights into how Americans can create a real economic recovery, The Next American Economy is essential reading for business leaders, politicians, strategists, and anyone who cares about our future.
Book Synopsis Business Strategy by : Constantine Vagias
Download or read book Business Strategy written by Constantine Vagias and published by Constantine Vagias. This book was released on 2024-06-01 with total page 501 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is a comprehensive guide to business strategies that can help grow your business. Each area of each business strategy is analyzed step by step, in which area we can use each strategy as well as the advantages and disadvantages. In the dynamic and ever-evolving world of business, the quest for sustained competitive advantage has never been more critical. The landscape is continually reshaped by technological advancements, shifting consumer preferences, regulatory changes, and global economic fluctuations. Amid this complexity, the importance of well-crafted business strategies cannot be overstated. Strategies are the bedrock upon which successful enterprises are built, guiding them through challenges and steering them toward opportunities. This book, "Business Strategies: Benefits and Methods for Each Area," is a comprehensive exploration of the multifaceted nature of business strategy. It delves into the fundamental principles and advanced techniques that can be applied across various strategic domains within an organization. By systematically analyzing each area, this book aims to provide a robust framework that leaders, managers, and entrepreneurs can utilize to drive their organizations forward. Aims to equip readers with the knowledge and tools needed to navigate the complexities of strategic management. Whether you are a seasoned executive, a manager, or an aspiring entrepreneur, this book provides a comprehensive guide to developing and implementing effective business strategies that drive success in today’s competitive landscape.
Book Synopsis Marketing Strategy by : Steven P. Schnaars
Download or read book Marketing Strategy written by Steven P. Schnaars and published by Simon and Schuster. This book was released on 1998 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: The essential marketing text for business students and professionals--updated and revised to accommodate rapid changes in the business world. First issued in 1991, Steven Schnaars's text combines a centrist approach to basic theory with real-world business examples. In clear and focused language, Schnaar focuses on the three Cs--customers, competition, and changing market trends.
Book Synopsis International Marketing Strategies to Go Global by : Lina Gertzmann
Download or read book International Marketing Strategies to Go Global written by Lina Gertzmann and published by GRIN Verlag. This book was released on 2021-10-05 with total page 17 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2020 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 2.0, Ruhr-University of Bochum, language: English, abstract: The term paper deals with business and marketing in times of globalization. In view of the process of technical progress and globalization, strategies to assert oneself on the world market are indispensable. As one of the well-known companies on the global market, Coca-Cola has various concepts in order to remain competitive. The aim of this term paper is to give the reader an overview of the origins of the company, to examine the strategies that are important in the context of the globalized market, and to observe in how far they are used by Coca-Cola. An excursus on McDonald's as another example of a global corporation is intended to offer a comparison and to illustrate the extent to which the approach of the fast food chain differs from the one of the soft drinks manufacturer.
