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Co-Create

Author : David Nour
Publisher : St. Martin's Press
ISBN 13 : 1250103037
Total Pages : 256 pages
Book Rating : 4.2/5 (51 download)

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Book Synopsis Co-Create by : David Nour

Download or read book Co-Create written by David Nour and published by St. Martin's Press. This book was released on 2017-05-09 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: What if your customers had a vested interest in guiding your company toward greater success? What if your employees had a personal as well as professional commitment to elevating your organization? Imagine how different your results would be if investors, vendors, and even analysts treasured the relationship they have built with you? Most important . . . is your company capable of setting aside a bit of its own self-interest to become part of dramatically more rewarding collaborative effort? That’s the provocative and ultimately earthshaking question David Nour poses. He argues that co-creation is a transformational journey that naturally leads to growth and evolution . . . because it gives birth to shared interests that dwarf anything that existed previously. In Co-Create, David Nour makes the case that co-creation leads to Market GravityTM, a force that attracts stakeholders to your business because they recognize that many others have also united their interests with yours. It’s the sense—backed by tangible metrics—that this is bigger than any of us imagined . . . except that you imagined precisely such an outcome. That’s the power of co-creation.

The Power of Co-Creation

Author : Venkat Ramaswamy
Publisher : Simon and Schuster
ISBN 13 : 1439181063
Total Pages : 290 pages
Book Rating : 4.4/5 (391 download)

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Book Synopsis The Power of Co-Creation by : Venkat Ramaswamy

Download or read book The Power of Co-Creation written by Venkat Ramaswamy and published by Simon and Schuster. This book was released on 2010-10-05 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: Apple embraced co-creation to enhance the speed and scope of its innovation, generating over $1 billion for its App-Store partner-developers in two years, even as it overtook Microsoft in market value. Starbucks launched its online platform MyStarbucksIdea.com to tap into ideas from customers and turbocharged a turnaround. Unilever turned to co-creation for redesigning product lines such as Sunsilk shampoo and revitalized growth. Nike achieved remarkable success with its Nike+ co-creation initiative, which enables a community of over a million runners to interact with one another and the company, increasing its market share by 10 percent in the first year. Co-creation involves redefining the way organizations engage individuals—customers, employees, suppliers, partners, and other stakeholders—bringing them into the process of value creation and engaging them in enriched experiences, in order to —formulate new breakthrough strategies —design compelling new products and services —transform management processes —lower risks and costs —increase market share, loyalty, and returns In this pathbreaking book, Venkat Ramaswamy (who coined the term co-creation with C. K. Prahalad) and Francis Gouillart, pioneers in working with companies to develop co-creation practices, show how every organization—from large corporation to small firm, and government agency to not-for-profit—can achieve “win more–win more” results with these methods. Based on extraordinary research and the authors’ hands-on experiences with successful projects in co-creation at dozens of the world’s most exciting organizations, The Power of Co-Creation illustrates with detailed examples from leading firms such as those above, as well as from Cisco, GlaxoSmithKline, Amazon, Jabil, Predica, Wacoal, Caja Navarra, and many others, how enterprises have used a wide range of “engagement platforms”—and how they have even restructured internal management processes—in order to harness the power of co-creation. As the authors’ wealth of examples make vividly clear, enterprises can no longer afford to view customers and other stakeholders as passive recipients of their products and services but must learn to engage them in defining and delivering enhanced value. Co-creation goes beyond the conventional “process view” of quality, re-engineering, and lean thinking, and is the essential new mind-set and practice for boosting sustainable growth, productivity, and profits in the future.

Co-Create

Author : David Nour
Publisher : St. Martin's Press
ISBN 13 : 1250103029
Total Pages : 305 pages
Book Rating : 4.2/5 (51 download)

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Book Synopsis Co-Create by : David Nour

Download or read book Co-Create written by David Nour and published by St. Martin's Press. This book was released on 2017-05-09 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: The best-selling author of Relationship Economics discusses how leading companies are collaborating with their customers at every stage of new product and service development to create value and shows how to effectively execute this co-creation to ensure that your next offering is exactly what your customers were waiting for.

Co-Create

Author : Steve Martin
Publisher : Business Expert Press
ISBN 13 : 1631576283
Total Pages : 123 pages
Book Rating : 4.6/5 (315 download)

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Book Synopsis Co-Create by : Steve Martin

Download or read book Co-Create written by Steve Martin and published by Business Expert Press. This book was released on 2017-06-21 with total page 123 pages. Available in PDF, EPUB and Kindle. Book excerpt: Successfully moving an organization forward is a complex task. Historically professional organizations, like the Project Management Institute, have done a fine job of providing best practices and technical tools to support project managers in the field. These tools will continue to be critical in the future. The opportunity now is to add to that body of knowledge by addressing, more completely, the human experience. In reviewing the literature, practitioners and academics alike have noted that committed teams play an important role in creating exceptional project outcomes. What has been missing is the connection between what’s known about employee engagement and commitment, from a general management perspective, and a practical method to integrate that knowledge with project management tools. This book will provide a comprehensive map for project managers to learn about the human experience during a project. It will present specific practices for generating commitment that can be easily incorporated by project managers. The Co-create Model presents a conceptual understanding and a method not currently found in the literature.

How can we Co-Create Solutions in Health Promotion with Users and Stakeholders?

Author : Ines Keygnaert
Publisher : Frontiers Media SA
ISBN 13 : 2889741478
Total Pages : 149 pages
Book Rating : 4.8/5 (897 download)

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Book Synopsis How can we Co-Create Solutions in Health Promotion with Users and Stakeholders? by : Ines Keygnaert

Download or read book How can we Co-Create Solutions in Health Promotion with Users and Stakeholders? written by Ines Keygnaert and published by Frontiers Media SA. This book was released on 2022-01-24 with total page 149 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Gender and Information Technology: Moving Beyond Access to Co-Create Global Partnership

Author : Kirk, Mary
Publisher : IGI Global
ISBN 13 : 1599047888
Total Pages : 350 pages
Book Rating : 4.5/5 (99 download)

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Book Synopsis Gender and Information Technology: Moving Beyond Access to Co-Create Global Partnership by : Kirk, Mary

Download or read book Gender and Information Technology: Moving Beyond Access to Co-Create Global Partnership written by Kirk, Mary and published by IGI Global. This book was released on 2008-09-30 with total page 350 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book explores the decline in female involvement in technology and other discrimination related to the industry"--Provided by publisher.

How to Co-Create Using the Secret Language of the Universe

Author : Pam Gregory
Publisher :
ISBN 13 : 9781781326848
Total Pages : 180 pages
Book Rating : 4.3/5 (268 download)

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Book Synopsis How to Co-Create Using the Secret Language of the Universe by : Pam Gregory

Download or read book How to Co-Create Using the Secret Language of the Universe written by Pam Gregory and published by . This book was released on 2017-08 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: A guide to using astrology for personal empowerment.

Collective Wisdom

Author : Katerina Cizek
Publisher : MIT Press
ISBN 13 : 0262369850
Total Pages : 397 pages
Book Rating : 4.2/5 (623 download)

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Book Synopsis Collective Wisdom by : Katerina Cizek

Download or read book Collective Wisdom written by Katerina Cizek and published by MIT Press. This book was released on 2022-11-01 with total page 397 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to co-create—and why: the emergence of media co-creation as a concept and as a practice grounded in equity and justice. Co-creation is everywhere: It’s how the internet was built; it generated massive prehistoric rock carvings; it powered the development of vaccines for COVID-19 in record time. Co-creation offers alternatives to the idea of the solitary author privileged by top-down media. But co-creation is easy to miss, as individuals often take credit for—and profit from—collective forms of authorship, erasing whole cultures and narratives as they do so. Collective Wisdom offers the first guide to co-creation as a concept and as a practice, tracing co-creation in a media-making that ranges from collaborative journalism to human–AI partnerships. Why co-create—and why now? The many coauthors, drawing on a remarkable array of professional and personal experience, focus on the radical, sustained practices of co-creating media within communities and with social movements. They explore the urgent need for co-creation across disciplines and organization, and the latest methods for collaborating with nonhuman systems in biology and technology. The idea of “collective intelligence” is not new, and has been applied to such disparate phenomena as decision making by consensus and hived insects. Collective wisdom goes further. With conceptual explanation and practical examples, this book shows that co-creation only becomes wise when it is grounded in equity and justice. With Coauthors Juanita Anderson, Maria Agui Carter, Detroit Narrative Agency, Thomas Allen Harris, Maori Karmael Holmes, Richard Lachman, Louis Massiah, Cara Mertes, Sara Rafsky, Michèle Stephenson, Amelia Winger-Bearskin, and Sarah Wolozin

Co-creating and Co-producing Research Evidence

Author : Dorothy Newbury-Birch
Publisher : Routledge
ISBN 13 : 135126298X
Total Pages : 170 pages
Book Rating : 4.3/5 (512 download)

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Book Synopsis Co-creating and Co-producing Research Evidence by : Dorothy Newbury-Birch

Download or read book Co-creating and Co-producing Research Evidence written by Dorothy Newbury-Birch and published by Routledge. This book was released on 2019-08-05 with total page 170 pages. Available in PDF, EPUB and Kindle. Book excerpt: The importance of a strong evidence-base is widely recognised in contemporary health, social care and education practice, meaning that there is a real need for research which can be quickly and easily translated into real world situations. Research co-produced by practitioners and academics from early stages to end results can draw on each party’s knowledge and experience, in order to create high quality evidence that is relevant and appropriate to practice needs. This guide introduces the basics of co-producing research, looking at the evidence for co-produced research and outlining its theoretical underpinnings, as well as discussing barriers and facilitators to consider. It includes a practitioner perspective and an academic perspective on the benefits and challenges of co-produced research. The substantive chapters are each co-written by an academic and practitioner team and give examples of work carried out – and lessons learned – in public health, education and criminal justice settings. Key learning points are included throughout and drawn together to comprise a toolkit at the end of the book. This book teaches academics and practitioners more about how they can find practical evidence-based answers to complex questions.

Relationship Economics

Author : David Nour
Publisher : John Wiley & Sons
ISBN 13 : 1118057120
Total Pages : 320 pages
Book Rating : 4.1/5 (18 download)

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Book Synopsis Relationship Economics by : David Nour

Download or read book Relationship Economics written by David Nour and published by John Wiley & Sons. This book was released on 2011-03-01 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: A revised and updated guide to bridging relationship creation with relationship capitalization Relationship Economics isn't about taking advantage of friends or coworkers to get ahead. It's about prioritizing and maximizing a unique return on strategic relationships to fuel unprecedented growth. Based on the author's global speaking and consulting engagements, Relationship Economics reveals that success comes from investing in people for extraordinary returns. This revised and updated version explains the three major types of relationships—personal, functional, and strategic—and how to focus each to fuel enterprise growth. It introduces new concepts in relationship management, including the exchange of Relationship Currency®, the accumulation of Reputation Capital®, and the building of Professional Net Worth®. These are the fundamental measures of business relationship, and once you understand them, you'll be able to turn your contacts into better executions, performance, and results. "David Nour is the definitive expert on strategic relationships. He has captured practical, pragmatic, and timely insights in Relationship Economics and has been a valuable resource to my sales transformation efforts." —RANDY SEIDL, Senior VP, Enterprise Servers, Storage and Networking, Americas, HP "Although many understand the importance of relationships, the quantifiable and strategic values of relationships are often underemphasized. David Nour has done just that in??Relationship Economics."?? —CRAIG LEMASTERS, President and CEO, Assurant Solutions "If a man is judged by the company he keeps, David Nour's Relationship Economics provides a systematic approach to building value in that judgment. The concepts reach well beyond networking to building lasting and productive relationships." —DENNIS SADLOWSKI, former president and CEO, Siemens Energy & Automation, Inc.

Co-Creating Change

Author : Jon Frederickson
Publisher : Bch Fulfillment & Distribution
ISBN 13 : 9780988378841
Total Pages : 532 pages
Book Rating : 4.3/5 (788 download)

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Book Synopsis Co-Creating Change by : Jon Frederickson

Download or read book Co-Creating Change written by Jon Frederickson and published by Bch Fulfillment & Distribution. This book was released on 2013-05-27 with total page 532 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written for therapists, Co-Creating Change shows what to do to help "stuck" patients (those who resist the therapy process) let go of their resistance and self-defeating behaviors and willingly co-create a relationship for change instead. Co-Creating Change includes clinical vignettes that illustrate hundreds of therapeutic impasses taken from actual sessions, showing how to understand patients and how to intervene effectively. The book provides clear, systematic steps for assessing patients' needs and intervening to develop an effective relationship for change. Co-Creating Change presents an integrative theory that uses elements of behavior therapy, cognitive therapy, emotion-focused therapy, psychoanalysis, and mindfulness. This empirically validated treatment is effective with a wide range of patients.

Co-creating Brands

Author : Nicholas Ind
Publisher : Bloomsbury Publishing
ISBN 13 : 1472962257
Total Pages : 337 pages
Book Rating : 4.4/5 (729 download)

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Book Synopsis Co-creating Brands by : Nicholas Ind

Download or read book Co-creating Brands written by Nicholas Ind and published by Bloomsbury Publishing. This book was released on 2019-12-12 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: An essential guide to contemporary marketing that demonstrates, via case studies, the move towards marketing techniques that better reflect consumer needs. Brand management and development has traditionally been regarded as the responsibility of the organization – they design, produce and sell the brand, before delivering it to customers. Yet this approach can be needlessly restrictive, as the connective power of the internet and the desire of consumers to focus on experiences has reshaped branding. In this digital age, development occurs beyond the limits of the organization so that, in many ways, brands are effectively co-created by consumers. Rather than lead, manage and control, contemporary managers have taken on the new tasks of listening, connecting and participating in brand development. The focus of this process has shifted to the intersection between the organization and its stakeholders, leading to a new paradigm of brand management: the 'co-creation perspective'. Co-Creating Brands is an accessible exploration of how co-created brands produce value and how the success of this approach can be measured and assured. The authors draw upon a wide array of international case studies and strategic models, which clearly demonstrate how to both effectively deliver this method and how to deal with the situational challenges and obstacles that can occur. If organizational leaders are willing to relinquish complete control of their brand and recognize the supportive culture of employees, customers and stake-holders, their brand can become an unstoppable marketing force.

Co-Creation

Author : Tobias Redlich
Publisher : Springer
ISBN 13 : 3319977881
Total Pages : 217 pages
Book Rating : 4.3/5 (199 download)

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Book Synopsis Co-Creation by : Tobias Redlich

Download or read book Co-Creation written by Tobias Redlich and published by Springer. This book was released on 2018-11-19 with total page 217 pages. Available in PDF, EPUB and Kindle. Book excerpt: Across several industries, we are observing a paradigm shift from traditional, firm-centric and top-down value creation to more open and collaborative approaches, also referred to as bottom-up economics. The boundaries of firms dissolve and external actors (customers, user, suppliers etc.) enter the domain of value creation by means of advanced information and communication technologies. These new and evolving patterns require a renewed and interdisciplinary understanding of how co-creation enables organizations to reshape business and society. With contributions from industrial and academic experts, this book provides deep insights into the theory and practice of bottom-up economics, and addresses the major opportunities and challenges that have emerged in the era of co-creation. A must read for decision-makers looking to innovate their companies' business models—from ideation to marketing. Dr.-Ing. Michaela Colla, K-GXI Leader – Industry 4.0 at Volkswagen Simply put, co-creation is the future of work. With technology morphing the way we work and young people wanting to tackle problems that matter, co-creation is the sandbox where the world can come together to solve big challenges. Plus, co-creation rapidly delivers products with built-in market fit. Megan Brewster, Vice President of Advanced Manufacturing at Launch Forth Successful leaders will co-create the future. This book is an excellent starting point.Jürgen Bilo, Managing Director co-pace GmbH, The Startup Organisation of Continental AG

The Future of Competition

Author : C. K. Prahalad
Publisher : Harvard Business Press
ISBN 13 : 1578519535
Total Pages : 273 pages
Book Rating : 4.5/5 (785 download)

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Book Synopsis The Future of Competition by : C. K. Prahalad

Download or read book The Future of Competition written by C. K. Prahalad and published by Harvard Business Press. This book was released on 2004 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: The authors explore why--in a world of infinite choice, instant gratification, and unbounded opportunities for innovation--companies still can't satisfy customers or sustain growth and profitability.

Stakeholder Analysis and Sport Organisations

Author : Anna-Maria Strittmatter
Publisher : Routledge
ISBN 13 : 100051188X
Total Pages : 235 pages
Book Rating : 4.0/5 (5 download)

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Book Synopsis Stakeholder Analysis and Sport Organisations by : Anna-Maria Strittmatter

Download or read book Stakeholder Analysis and Sport Organisations written by Anna-Maria Strittmatter and published by Routledge. This book was released on 2021-12-26 with total page 235 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a critical examination of the origins and development of stakeholder theory within sport management research and expands the existing literature by providing insights on stakeholding in sport from various perspectives, such as governance, communication and marketing. Examining cases from around the world and from a wide range of different sporting contexts, each chapter reflects on key insights derived from stakeholder theory before offering an analysis of the limitations of the theory and the ways in which it might be fruitfully extended or developed. It offers suggestions on how the literature on stakeholding in sport can be advanced in order to provide knowledge relevant not only to sport studies but also to organisation theory more broadly and points to future avenues of inquiry in order to extend the reach of stakeholder theory and other inter-organisational perspectives in sport management research. Stakeholder Analysis and Sport Organisations is fascinating reading for any advanced student, researcher, policy-maker or practitioner with an interest in sport management, sport governance, sport development or organisational theory.

The Co-Creation Paradigm

Author : Venkat Ramaswamy
Publisher : Stanford University Press
ISBN 13 : 0804790752
Total Pages : 356 pages
Book Rating : 4.8/5 (47 download)

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Book Synopsis The Co-Creation Paradigm by : Venkat Ramaswamy

Download or read book The Co-Creation Paradigm written by Venkat Ramaswamy and published by Stanford University Press. This book was released on 2014-04-09 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: A fundamental shift is underway that will change how we conceive of value. In an era of increasing interconnectedness, individuals, as opposed to institutions, stand at the center of value creation. To adapt to this tectonic shift, organizations can no longer unilaterally devise products and services. They must engage stakeholders—from customers and employees to suppliers, partners, and citizens at large—as co-creators. Co-creation guru Venkat Ramaswamy and Kerimcan Ozcan call for enterprises to be mindful of lived experiences, to build engagement platforms and management systems that are designed for creative collaboration, and to develop "win more-win more" strategies that enhance our wealth, welfare, and, well-being. Richly illustrated with examples of co-creation in action, The Co-Creation Paradigm provides a blueprint for the co-creative enterprise, economy, and society, while presenting a conceptual framework that will guide organizations across sectors in adopting this transformational approach. Challenging some of our most deeply held ideas about business and value, this book outlines the future of "business as usual."

Complex Engineering Service Systems

Author : Irene Ng
Publisher : Springer Science & Business Media
ISBN 13 : 0857291890
Total Pages : 469 pages
Book Rating : 4.8/5 (572 download)

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Book Synopsis Complex Engineering Service Systems by : Irene Ng

Download or read book Complex Engineering Service Systems written by Irene Ng and published by Springer Science & Business Media. This book was released on 2011-07-02 with total page 469 pages. Available in PDF, EPUB and Kindle. Book excerpt: For manufacturers of complex engineering equipment, the focus on service and achieving outcomes for customers is the key to growth. Yet, the capability to provide service for complex engineered products is less understood. Taking a trans-disciplinary approach, Complex Engineering Service Systems covers various aspects of service in complex engineering systems, with perspectives from engineering, management, design, operations research, strategy, marketing and operations management that are relevant to different disciplines, organisation functions, and geographic locations. The focus is on the many facets of complex engineering service systems around a core integrative framework of three value transformations – that of material/equipment, information and people. Complex Engineering Service Systems is the outcome of the EPSRC/BAE Systems S4T (Service Support Solutions: Strategy and Transition) research programme of 10 universities and 27 researchers, which examined how high-value manufacturers of complex engineering products adapt to a multi-partnered environment to design and deliver value in a service system. Complex Engineering Service Systems aims to be the main source of knowledge for academics and professionals in the research and practice of contracting, managing, designing, leading, and delivering complex engineering service systems. The book takes a value-based approach to integrating equipment and human factors into a total service provision. In doing so, it aims to advance the field of service systems and engineering.