Choices

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Publisher :
ISBN 13 :
Total Pages : 158 pages
Book Rating : 4.:/5 (3 download)

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Book Synopsis Choices by :

Download or read book Choices written by and published by . This book was released on 2011 with total page 158 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Customer Relationship Management

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Author :
Publisher : Springer
ISBN 13 : 3662553813
Total Pages : 422 pages
Book Rating : 4.6/5 (625 download)

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Book Synopsis Customer Relationship Management by : V. Kumar

Download or read book Customer Relationship Management written by V. Kumar and published by Springer. This book was released on 2018-05-15 with total page 422 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents an extensive discussion of the strategic and tactical aspects of customer relationship management as we know it today. It helps readers obtain a comprehensive grasp of CRM strategy, concepts and tools and provides all the necessary steps in managing profitable customer relationships. Throughout, the book stresses a clear understanding of economic customer value as the guiding concept for marketing decisions. Exhaustive case studies, mini cases and real-world illustrations under the title “CRM at Work” all ensure that the material is both highly accessible and applicable, and help to address key managerial issues, stimulate thinking, and encourage problem solving. The book is a comprehensive and up-to-date learning companion for advanced undergraduate students, master's degree students, and executives who want a detailed and conceptually sound insight into the field of CRM. The new edition provides an updated perspective on the latest research results and incorporates the impact of the digital transformation on the CRM domain.

A Therapist Journal

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Publisher :
ISBN 13 :
Total Pages : 100 pages
Book Rating : 4.5/5 (85 download)

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Book Synopsis A Therapist Journal by : A. Day to Remember Journals

Download or read book A Therapist Journal written by A. Day to Remember Journals and published by . This book was released on 2021-05-22 with total page 100 pages. Available in PDF, EPUB and Kindle. Book excerpt: Keeping organized notes is key for any therapist - and this journal is here to help you with that! Encouraged and guided by a professional therapist, we created this journal to provide the best help for therapists, both in their preparation for the sessions and during the sessions themselves. A simple and practical tool This journal provides an efficient way for organizing all your notes in one place: - It can be used daily in your office (virtual or in person) - It can help organize notes about patients' specific situations, thoughts of resources & strategies that could help each case, past homework assigned to the patients, reminders & takeaways for future sessions, and more! Let's journal together? Ps1. This journal is offered in Black & White and Color versions* - the content is the same. You are on the Black & White version page now (which means that the interior of the journal will be print in Black & White). If you'd like to purchase the Color version, please just click on "A Day to Remember" (our author page on Amazon) and find the Color version with the exact same cover. [* Exception: Color version is still not available in the Amazon Australia and Japan stores - but coming soon!] Ps2. We also would like to invite you to FOLLOW our author page on Amazon (again, to get there just click on "A Day to Remember" on this page). In our author page you will have access to our full collection of journals (mental health, personal development, childhood education journals and more!). You will also find our contact information. We release new journals almost every week, so we encourage you to follow us and come back to our author page on Amazon and on Instagram (@adaytoremember_journals) often. Thank you!

Clients Driving Innovation

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Publisher : John Wiley & Sons
ISBN 13 : 1444301357
Total Pages : 296 pages
Book Rating : 4.4/5 (443 download)

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Book Synopsis Clients Driving Innovation by : Peter S. Brandon

Download or read book Clients Driving Innovation written by Peter S. Brandon and published by John Wiley & Sons. This book was released on 2009-01-26 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: In recent years the construction industry has been criticised forlack of successful innovation compared to other major industries.The question of why the industry has not been seen to be innovativehas created concern among many involved with construction andproperty. The driving concern is where the motivation for thisinnovation should come from. Although construction clients havemade an impact in this area, the industry itself seems divided asto whether, when and where clients should drive the innovationprocess. Clients Driving Innovation brings together an international groupof researchers and practitioners to investigate the role of clientsin construction innovation. Written in three parts, it covers thecontext for innovation driven by clients, the client impact on theinnovation process and how new ideas can be pushed through intopractice. Numerous case studies illustrate the role clients canplay and the key issues that need to be addressed. With increasing interest in the contribution clients can make toconstruction innovation, Clients Driving Innovation will beessential reading for construction management researchers, majorconstruction contractors and clients and government policy makers.

Customer Loyalty and Supply Chain Management

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Publisher : Routledge
ISBN 13 : 1351669354
Total Pages : 135 pages
Book Rating : 4.3/5 (516 download)

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Book Synopsis Customer Loyalty and Supply Chain Management by : Ivan Russo

Download or read book Customer Loyalty and Supply Chain Management written by Ivan Russo and published by Routledge. This book was released on 2017-08-03 with total page 135 pages. Available in PDF, EPUB and Kindle. Book excerpt: Many business-to-business (B2B) managers think that customers act rationally and base decisions mostly on price, customer loyalty isn’t considered. Companies outsource various activities, which enable them to improve efficiency, reduce costs, focus more on core competencies and improve their innovation capabilities. Supply Chain Management synchronizes the efforts of all parties—particularly suppliers, manufacturers, retailers, dealers, customers—involved in achieving customer’s needs. Despite much research, the relationship between customer loyalty and the supply chain strategy remains insufficiently explored and understood by practitioners and academics, while the theme has been extensively developed within marketing literature. Customer Loyalty and Supply Chain Management is the result of years of work by the authors on different projects concerning the overlapping areas of supply chains, logistics and marketing, drawing a connection between the literature to provide a holistic picture of the customer loyalty framework. Emphasis is given to the B2B context, where recent research has provided some clues to support the fact that investment in operations, new technologies and organizational strategy have had a significant role in understanding B2B loyalty, particularly in the context of global supply chains. Moreover, the book provides a modernized and predictive model of B2B loyalty, showing a different methodological approach that aims at capturing the complexity of the phenomenon. This book will be a useful resource for professionals and scholars from across the supply chain who are interested in exploring the dimension of customer loyalty in the challenging supplier and customer context.

Choices, A Program for Women about Choosing Healthy Behaviors, Facilitator Guide, August 2011

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Author :
Publisher :
ISBN 13 :
Total Pages : 152 pages
Book Rating : 4.F/5 ( download)

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Book Synopsis Choices, A Program for Women about Choosing Healthy Behaviors, Facilitator Guide, August 2011 by :

Download or read book Choices, A Program for Women about Choosing Healthy Behaviors, Facilitator Guide, August 2011 written by and published by . This book was released on 2012 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Clients and Users in Construction

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Publisher : Taylor & Francis
ISBN 13 : 1317290054
Total Pages : 266 pages
Book Rating : 4.3/5 (172 download)

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Book Synopsis Clients and Users in Construction by : Kim Haugbølle

Download or read book Clients and Users in Construction written by Kim Haugbølle and published by Taylor & Francis. This book was released on 2017-06-14 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: Clients have been identified as critical for building delivery but have been under-researched with only a few studies about them. This book seeks to address this gap. A deeper look into the nature of construction clients and their relation to building users exposes more fundamental questions related to the activity of building and the activity in the building. These fundamental questions include 'How do clients get what they want?', 'How do clients cope with the building process?', and 'How are clients being shaped by building(s)?'. This book on clients and users is structured around three main themes: Agency is concerned with the classical agency/structure dichotomy on actions, roles and responsibilities or, put differently, whether actors can act freely or are bound by structural constraints. Governance is related to the interplay between clients and the supply system: clients govern the supply system but are at the same time governed by the supply system through different processes and mechanisms. Innovation deals with construction innovation and what part clients and users play in this struggle between change and stability. The book includes theoretical and conceptual frameworks on what constitutes clients and users as well as case studies on R&D themes of relevance to practice.

Handbook of Research on Customer Loyalty

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Publisher : Edward Elgar Publishing
ISBN 13 : 1800371632
Total Pages : 384 pages
Book Rating : 4.8/5 (3 download)

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Book Synopsis Handbook of Research on Customer Loyalty by : Keeling, Debbie I.

Download or read book Handbook of Research on Customer Loyalty written by Keeling, Debbie I. and published by Edward Elgar Publishing. This book was released on 2022-07-19 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: Identifying customer loyalty as a crucial success factor in contemporary marketing thinking and practice, this innovative Handbook incorporates a rich collection of perspectives on the current topics and research-driven practices in the field. Leading scholars offer an insightful reimagining of the research methods, metrics, and designs for the future of measuring and predicting customer loyalty.

Customer Loyalty and Brand Management

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Publisher : MDPI
ISBN 13 : 3039213350
Total Pages : 122 pages
Book Rating : 4.0/5 (392 download)

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Book Synopsis Customer Loyalty and Brand Management by : María Jesús Yagüe Guillén

Download or read book Customer Loyalty and Brand Management written by María Jesús Yagüe Guillén and published by MDPI. This book was released on 2019-09-23 with total page 122 pages. Available in PDF, EPUB and Kindle. Book excerpt: Loyalty is one of the main assets of a brand. In today’s markets, achieving and maintaining loyal customers has become an increasingly complex challenge for brands due to the widespread acceptance and adoption of diverse technologies by which customers communicate with brands. Customers use different channels (physical, web, apps, social media) to seek information about a brand, communicate with it, chat about the brand and purchase its products. Firms are thus continuously changing and adapting their processes to provide customers with agile communication channels and coherent, integrated brand experiences through the different channels in which customers are present. In this context, understanding how brand management can improve value co-creation and multichannel experience—among other issues—and contribute to improving a brand’s portfolio of loyal customers constitutes an area of special interest for academics and marketing professionals. This Special Issue explores new areas of customer loyalty and brand management, providing new insights into the field. Both concepts have evolved over the last decade to encompass such concepts and practices as brand image, experiences, multichannel context, multimedia platforms and value co-creation, as well as relational variables such as trust, engagement and identification (among others).

Recent Advances in Management and Engineering

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Publisher : CRC Press
ISBN 13 : 1040152066
Total Pages : 319 pages
Book Rating : 4.0/5 (41 download)

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Book Synopsis Recent Advances in Management and Engineering by : Ilona Paweloszek

Download or read book Recent Advances in Management and Engineering written by Ilona Paweloszek and published by CRC Press. This book was released on 2024-09-05 with total page 319 pages. Available in PDF, EPUB and Kindle. Book excerpt: It is with great pleasure that I present to you the proceedings of our Recent Advances in Management and Engineering held on November 24 – 27, 2023 in Male. Maldives. This conference represents a milestone in our ongoing journey towards academic excellence where we aspire to become a renowned platform for the exchange of ideas, collaboration, networking, and learning. These proceedings contain contributions that are very amazing in innovations in management. It covers a wide range of issues, ranging from the most recent trends in business to innovations in fundamentals of management. A broad collection of scholars, practitioners, and thought leaders from four continents across the world worked together to produce these results, which are a reflection of their combined efforts.

Sales Force Management

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Publisher : John Wiley & Sons
ISBN 13 : 1119702836
Total Pages : 544 pages
Book Rating : 4.1/5 (197 download)

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Book Synopsis Sales Force Management by : Joseph F. Hair, Jr.

Download or read book Sales Force Management written by Joseph F. Hair, Jr. and published by John Wiley & Sons. This book was released on 2020-09-16 with total page 544 pages. Available in PDF, EPUB and Kindle. Book excerpt: The second edition of Sales Force Management prepares students for professional success in the field. Focused on the areas of customer loyalty, customer relationship management, and sales technology, this practical resource integrates selling and sales management while highlighting the importance of teamwork in any sales and marketing organization. The text presents core concepts using a comprehensive pedagogical framework—featuring real-world case studies, illustrative examples, and innovative exercises designed to facilitate a deeper understanding of sales management challenges and to develop stronger sales management skills. Supported with a variety of essential ancillary resources for instructors and students, Sales Force Management, 2nd Edition includes digital multimedia PowerPoints for each chapter equipped with voice-over recordings ideal for both distance and in-person learning. Additional assets include the instructor's manual, computerized and printable test banks, and a student companion site filled with glossaries, flash cards, crossword puzzles for reviewing key terms, and more. Integrating theoretical, analytical, and pragmatic approaches to sales management, the text offers balanced coverage of a diverse range of sales concepts, issues, and activities. This fully-updated edition addresses the responsibilities central to managing sales people across multiple channels and through a variety of methods. Organized into four parts, the text provides an overview of personal selling and sales management, discusses planning, organizing, and developing the sales force, examines managing and directing sales force activities, and explains effective methods for controlling and evaluating sales force performance.

Successful Customer Relationship Management Programs and Technologies: Issues and Trends

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Publisher : IGI Global
ISBN 13 : 1466602899
Total Pages : 359 pages
Book Rating : 4.4/5 (666 download)

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Book Synopsis Successful Customer Relationship Management Programs and Technologies: Issues and Trends by : Eid, Riyad

Download or read book Successful Customer Relationship Management Programs and Technologies: Issues and Trends written by Eid, Riyad and published by IGI Global. This book was released on 2012-03-31 with total page 359 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book offers case studies, methodologies, frameworks and architectures, and generally the cutting edge in research within the field of customer relationship management"--Provided by publisher.

Customer Value Creation Behavior

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Publisher : Routledge
ISBN 13 : 1317676610
Total Pages : 224 pages
Book Rating : 4.3/5 (176 download)

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Book Synopsis Customer Value Creation Behavior by : Youjae Yi

Download or read book Customer Value Creation Behavior written by Youjae Yi and published by Routledge. This book was released on 2014-04-24 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: We all live in a service-based economy right now, and the role of customers has changed from passive buyers to active value creators. Customers are actively engaged in the value creation process, and customer value creation behavior has become an essential phenomenon. For the competitive advantage of the firm, employees need to change from exclusive service providers to value facilitators. Firms must now change their paradigm from treating customers as mere buyers to engaging customers as value creators. This book sheds insight into the essentiality of understanding customer value creation behavior for enhancing firm performance. This book is also a comprehensive reference critically analyzing the current state of customer value creation behavior. It covers theoretical foundations, measurement, antecedents and consequences of customer value creation behavior, in addition to applications in specific and various contexts. The book also highlights the importance of understanding the dimensional structure of customer value creation behaviour for accurate results of empirical research. In addition, the book also examines customer value destruction behavior or dysfunctional customer behavior. This book challenges the conventional belief that handling customer complaints equates with handling dysfunctional customer behavior and provides useful insights for handling employees and customers.

Ontology-Based Applications for Enterprise Systems and Knowledge Management

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Publisher : IGI Global
ISBN 13 : 1466619945
Total Pages : 429 pages
Book Rating : 4.4/5 (666 download)

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Book Synopsis Ontology-Based Applications for Enterprise Systems and Knowledge Management by : Nazir Ahmad, Mohammad

Download or read book Ontology-Based Applications for Enterprise Systems and Knowledge Management written by Nazir Ahmad, Mohammad and published by IGI Global. This book was released on 2012-08-31 with total page 429 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book provides an opportunity for readers to clearly understand the notion of ontology engineering and the practical aspects of this approach in the domains of two interest areas: Knowledge Management Systems and Enterprise Systems"--

Microsoft Excel 2019 for Lawyers Training Manual Classroom in a Book

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Author :
Publisher : TeachUcomp Inc.
ISBN 13 :
Total Pages : 479 pages
Book Rating : 4./5 ( download)

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Book Synopsis Microsoft Excel 2019 for Lawyers Training Manual Classroom in a Book by : TeachUcomp

Download or read book Microsoft Excel 2019 for Lawyers Training Manual Classroom in a Book written by TeachUcomp and published by TeachUcomp Inc.. This book was released on 2019-10-27 with total page 479 pages. Available in PDF, EPUB and Kindle. Book excerpt: Complete classroom training manuals for Microsoft Excel 2019 for Lawyers. 479 pages and 224 individual topics. Includes practice exercises and keyboard shortcuts. You will learn how to effectively use legal templates, legal business functions (such as the Pv and Fv functions) and simple IOLTA management. In addition, you’ll receive our complete Excel curriculum. Topics Covered: Getting Acquainted with Excel 1. About Excel 2. The Excel Environment 3. The Title Bar 4. The Ribbon 5. The “File” Tab and Backstage View 6. Scroll Bars 7. The Quick Access Toolbar 8. Touch Mode 9. The Formula Bar 10. The Workbook Window 11. The Status Bar 12. The Workbook View Buttons 13. The Zoom Slider 14. The Mini Toolbar 15. Keyboard Shortcuts File Management 1. Creating New Workbooks 2. Saving Workbooks 3. Closing Workbooks 4. Opening Workbooks 5. Recovering Unsaved Workbooks 6. Opening a Workbook in a New Window 7. Arranging Open Workbook Windows 8. Freeze Panes 9. Split Panes 10. Hiding and Unhiding Workbook Windows 11.Comparing Open Workbooks 12. Switching Open Workbooks 13. Switching to Full Screen View 14. Working With Excel File Formats 15. AutoSave Online Workbooks Data Entry 1. Selecting Cells 2. Entering Text into Cells 3. Entering Numbers into Cells 4. AutoComplete 5. Pick from Drop-Down List 6. Flash Fill 7. Selecting Ranges 8. Ranged Data Entry 9. Using AutoFill Creating Formulas 1. Ranged Formula Syntax 2. Simple Formula Syntax 3. Writing Formulas 4. Using AutoSum 5. Inserting Functions 6. Editing a Range 7. Formula AutoCorrect 8. AutoCalculate 9. Function Compatibility Copying & Pasting Formulas 1. Relative References and Absolute References 2. Cutting, Copying, and Pasting Data 3. AutoFilling Cells 4. The Undo Button 5. The Redo Button Columns & Rows 1. Selecting Columns & Rows 2. Adjusting Column Width and Row Height 3. Hiding and Unhiding Columns and Rows 4. Inserting and Deleting Columns and Rows Formatting Worksheets 1. Formatting Cells 2. The Format Cells Dialog Box 3. Clearing All Formatting from Cells 4. Copying All Formatting from Cells to Another Area Worksheet Tools 1. Inserting and Deleting Worksheets 2. Selecting Multiple Worksheets 3. Navigating Worksheets 4. Renaming Worksheets 5. Coloring Worksheet Tabs 6. Copying or Moving Worksheets Setting Worksheet Layout 1. Using Page Break Preview 2. Using the Page Layout View 3. Opening The Page Setup Dialog Box 4. Page Settings 5. Setting Margins 6. Creating Headers and Footers 7. Sheet Settings Printing Spreadsheets 1. Previewing and Printing Worksheets Helping Yourself 1. Using Excel Help 2. The Tell Me Bar 3. Smart Lookup Creating 3D Formulas 1. Creating 3D Formulas 2. 3D Formula Syntax 3. Creating 3D Range References Named Ranges 1. Naming Ranges 2. Creating Names from Headings 3. Moving to a Named Range 4. Using Named Ranges in Formulas 5. Naming 3D Ranges 6. Deleting Named Ranges Conditional Formatting and Cell Styles 1. Conditional Formatting 2. Finding Cells with Conditional Formatting 3. Clearing Conditional Formatting 4. Using Table and Cell Styles Paste Special 1. Using Paste Special 2. Pasting Links Sharing Workbooks 1. About Co-authoring and Sharing Workbooks 2. Co-authoring Workbooks 3. Adding Shared Workbook Buttons in Excel 4. Traditional Workbook Sharing 5. Highlighting Changes 6. Reviewing Changes 7. Using Comments and Notes 8. Compare and Merge Workbooks Auditing Worksheets 1. Auditing Worksheets 2. Tracing Precedent and Dependent Cells 3. Tracing Errors 4. Error Checking 5. Using the Watch Window 6. Cell Validation Outlining Worksheets 1. Using Outlines 2. Applying and Removing Outlines 3. Applying Subtotals Consolidating Worksheets 1. Consolidating Data Tables 1. Creating a Table 2. Adding an Editing Records 3. Inserting Records and Fields 4. Deleting Records and Fields Sorting Data 1. Sorting Data 2. Custom Sort Orders Filtering Data 1. Using AutoFilters 2. Using the Top 10 AutoFilter 3. Using a Custom AutoFilter 4. Creating Advanced Filters 5. Applying Multiple Criteria 6. Using Complex Criteria 7. Copying Filter Results to a New Location 8. Using Database Functions Using What-If Analysis 1. Using Data Tables 2. Using Scenario Manager 3. Using Goal Seek 4. Forecast Sheets Table-Related Functions 1. The Hlookup and Vlookup Functions 2. Using the IF, AND, and OR Functions 3. The IFS Function Sparklines 1. Inserting and Deleting Sparklines 2. Modifying Sparklines Creating Charts In Excel 1. Creating Charts 2. Selecting Charts and Chart Elements 3. Adding Chart Elements 4. Moving and Resizing Charts 5. Changing the Chart Type 6. Changing the Data Range 7. Switching Column and Row Data 8. Choosing a Chart Layout 9. Choosing a Chart Style 10. Changing Color Schemes 11. Printing Charts 12. Deleting Charts Formatting Charts in Excel 1. Formatting Chart Objects 2. Inserting Objects into a Chart 3. Formatting Axes 4. Formatting Axis Titles 5. Formatting a Chart Title 6. Formatting Data Labels 7. Formatting a Data Table 8. Formatting Error Bars 9. Formatting Gridlines 10. Formatting a Legend 11. Formatting Drop and High-Low Lines 12. Formatting Trendlines 13. Formatting Up/Down Bars 14. Formatting the Chart and Plot Areas 15. Naming Charts 16. Applying Shape Styles 17. Applying WordArt Styles 18. Saving Custom Chart Templates Data Models 1. Creating a Data Model from External Relational Data 2. Creating a Data Model from Excel Tables 3. Enabling Legacy Data Connections 4. Relating Tables in a Data Model 5. Managing a Data Model PivotTables and PivotCharts 1. Creating Recommended PivotTables 2. Manually Creating a PivotTable 3. Creating a PivotChart 4. Manipulating a PivotTable or PivotChart 5. Changing Calculated Value Fields 6. Formatting PivotTables 7. Formatting PivotCharts 8. Setting PivotTable Options 9. Sorting and Filtering Using Field Headers PowerPivot 1. Starting PowerPivot 2. Managing the Data Model 3. Calculated Columns and Fields 4. Measures 5. Creating KPIs 6. Creating and Managing Perspectives 7. PowerPivot PivotTables and PivotCharts 3D Maps 1. Enabling 3D Maps 2. Creating a New 3D Maps Tour 3. Editing a 3D Maps Tour 4. Managing Layers in a 3D Maps Tour 5. Filtering Layers 6. Setting Layer Options 7. Managing Scenes 8. Custom 3D Maps 9. Custom Regions 10. World Map Options 11. Inserting 3D Map Objects 12. Previewing a Scene 13. Playing a 3D Maps Tour 14. Creating a Video of a 3D Maps Tour 15. 3D Maps Options Slicers and Timelines 1. Inserting and Deleting Slicers 2. Modifying Slicers 3. Inserting and Deleting Timelines 4. Modifying Timelines Security Features 1. Unlocking Cells 2. Worksheet Protection 3. Workbook Protection 4. Password Protecting Excel Files Making Macros 1. Recording Macros 2. Running and Deleting Recorded Macros 3. The Personal Macro Workbook Using Online Templates 1. Downloading Online Templates 2. Saving a Template 3. Creating New Workbooks from Saved Templates Legal Templates 1. Chapter Overview 2. Using the Law Firm Financial Analysis Worksheet 3. Using the Law Firm Project Tracker 4. Using the Law Firm Project Plan Legal Business Functions 1. The Pv Function 2. The Fv Function 3. The IRR and XIRR Functions Simple IOLTA Management 1. IOLTA Basics 2. Using Excel for Simple IOLTA Management 3. Using the Simple IOLTA Template

The SAGE Handbook of Hospitality Management

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Author :
Publisher : SAGE
ISBN 13 : 1446206424
Total Pages : 577 pages
Book Rating : 4.4/5 (462 download)

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Book Synopsis The SAGE Handbook of Hospitality Management by : Roy C Wood

Download or read book The SAGE Handbook of Hospitality Management written by Roy C Wood and published by SAGE. This book was released on 2008-06-05 with total page 577 pages. Available in PDF, EPUB and Kindle. Book excerpt: At last, a comprehensive, systematically organized Handbook which gives a reliable and critical guide to all aspects of one of the world′s leading industries: the hospitality industry. The book focuses on key aspects of the hospitality management curriculum, research and practice bringing together leading scholars throughout the world. Each essay examines a theme or functional aspect of hospitality management and offers a critical overview of the principle ideas and issues that have contributed, and continue to contribute, within it. Topics include: • The nature of hospitality and hospitality management • The relationship of hospitality management to tourism, leisure and education provision • The current state of development of the international hospitality business • The core activities of food, beverage and accommodation management • Research strategies in hospitality management • Innovation and entrepreneurship trends • The role of information technology The SAGE Handbook of Hospitality Management constitutes a single, comprehensive source of reference which will satisfy the information needs of both specialists in the field and non-specialists who require a contemporary introduction to the hospitality industry and its analysis. Bob Brotherton formerly taught students of Hospitality and Tourism at Manchester Metropolitan University. He has also taught Research Methods to Hospitality and Tourism students at a number of international institutions as a visiting lecturer; Roy C. Wood is based in the Oberoi Centre of Learning and Development, India

Customers Switching Intentions Behavior in Retail Hypermarket Kingdom of Saudi Arabia

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Author :
Publisher : Partridge Publishing Singapore
ISBN 13 : 1543752039
Total Pages : 178 pages
Book Rating : 4.5/5 (437 download)

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Book Synopsis Customers Switching Intentions Behavior in Retail Hypermarket Kingdom of Saudi Arabia by : Samrena Jabeen

Download or read book Customers Switching Intentions Behavior in Retail Hypermarket Kingdom of Saudi Arabia written by Samrena Jabeen and published by Partridge Publishing Singapore. This book was released on 2019-06-27 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt: Retail Service Quality is a vital driver in determining customer satisfaction, which in turn promotes customer loyalty and reduces switching intentions. Service quality is a solution to build customer satisfaction which could lead to customer loyalty hence reducing switching intentions. The current study has investigated the interrelationship between service quality, customer satisfaction, customer loyalty with switching intentions of customers, and the moderating role of price discounts and store ethnicity, in a single framework. Random sampling was used by administering standardized questionnaires personally to 450 hypermarket customers located in the Eastern Province of Saudi Arabia. The results confirmed that retail service quality has significant positive influence on customer satisfaction, and the positive effect of customer satisfaction on customer loyalty. Besides, the study verified store ethnicity and price discounts acted as moderating mechanism for explaining the switching intentions of satisfied and loyal customers. The results serve as a guideline for top managers of the hypermarkets to design appropriate policies and strategies in terms of retail service quality, price discounts and identifying the needs of ethnic groups in a particular region. This will help to enhance customer satisfaction and customer loyalty hence reducing switching intentions of customers.