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Author :
Publisher :
ISBN 13 :
Total Pages : 4 pages
Book Rating : 4.3/5 (121 download)
Download or read book Printing and Allied Industries written by and published by . This book was released on 1990 with total page 4 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Franklin R. Root
Publisher : John Wiley & Sons
ISBN 13 : 0787945714
Total Pages : 292 pages
Book Rating : 4.7/5 (879 download)
Download or read book Entry Strategies for International Markets written by Franklin R. Root and published by John Wiley & Sons. This book was released on 1998-10-23 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sage Advice on Going Global Root's perspective is extremely insightful, and clearly the work of one who knows his topics from personal experience. It encapsulates what some of us have taken decades to learn through trial and error. --Larry D. Bouts, president, International Division, Toys-R-Us, Inc. The North American Free Trade Agreement, the new European common market, and the opening of Eastern Europe--among other recent geopolitical developments--have created unprecedented opportunities for American companies seeking to enter foreign markets. This guide offers executives practical advice, recently updated and expanded, on deciding which markets to enter, choosing a product for international distribution, designing an entry strategy, and developing an effective international marketing plan.
Author : Pervez N. Ghauri
Publisher :
ISBN 13 : 9780077122850
Total Pages : 682 pages
Book Rating : 4.1/5 (228 download)
Download or read book International Marketing written by Pervez N. Ghauri and published by . This book was released on 2010 with total page 682 pages. Available in PDF, EPUB and Kindle. Book excerpt: The third edition of International Marketing provides a complete introduction to international marketing in the twenty-first century. With up-to-date coverage of all core topics, an accessible writing style and distinct emphasis on culture, this new edition facilitates a deeper understanding of the subject. One of the only books to take a truly international approach, it's an ideal text for students studying international marketing.
Author : Pervez N. Ghauri
Publisher :
ISBN 13 : 9781526848598
Total Pages : 0 pages
Book Rating : 4.8/5 (485 download)
Download or read book International Marketing written by Pervez N. Ghauri and published by . This book was released on 2021-08-06 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: La 4è de couv. indique : "In its 5th edition International Marketing guides students to understand the importance of international marketing for companies of every size and how going international can enhance value and growth. It provides a solid understanding of the key principles and practices of international marketing. The text has been thoroughly updated to reflect the most recent developments in the current business environment and encourages students to critically engage with the content within the context of modern life. Key Features: A new chapter dedicated to Digital and Social Media Marketing ; Fully updated pedagogy, including 'Going International' vignettes and End of Chapter questions ; Brand new examples and case studies from global and innovative companies including Red Bull, Gillette and Audi ; Now includes Interactive activities, Testbank questions and Quizzes available on Connect®. International Marketing is available with McGraw Hill's Connect®, the online learning platform that features resources to help faculty and institutions improve student outcomes and course delivery efficiency. “International Marketing continues to be an essential subject in any business or management degree. Ghauri and Cateora's book, now in its fifth edition, provides a most up-to-date and authentic evolution of the subject.” George S. Yip, Emeritus Professor of Marketing and Strategy, Imperial College Business School."
Author : Frank Bradley
Publisher : Pearson Education
ISBN 13 : 9780273686880
Total Pages : 452 pages
Book Rating : 4.6/5 (868 download)
Download or read book International Marketing Strategy written by Frank Bradley and published by Pearson Education. This book was released on 2005 with total page 452 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is structured around a comprehensive five stage managerial model of international marketing decision making at all stages of the enterprise life cycle. It is based on the most recent research.
Author : Vern Terpstra
Publisher :
ISBN 13 :
Total Pages : 232 pages
Book Rating : 4.:/5 (43 download)
Download or read book Comparative Analysis for International Marketing written by Vern Terpstra and published by . This book was released on 1967 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: Study of the application of research methodology in international marketing - examines methodology of grouping and classifying markets for purposes of planning foreign trade activities. Bibliography pp. 176 to 182.
Author : Donald A. Ball
Publisher : McGraw-Hill/Irwin
ISBN 13 :
Total Pages : 828 pages
Book Rating : 4.X/5 (1 download)
Download or read book International Business written by Donald A. Ball and published by McGraw-Hill/Irwin. This book was released on 1990 with total page 828 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written for the first course in international business taken either at the undergraduate level or in an MBA pro- gram. Begin by describing the nature of international business and the three environments in which an international businessperson works.
Author : Johny Johansson
Publisher :
ISBN 13 : 9781283189668
Total Pages : pages
Book Rating : 4.1/5 (896 download)
Download or read book Global Marketing written by Johny Johansson and published by . This book was released on 2007 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Costas G. Alexandrides
Publisher : Greenwood
ISBN 13 :
Total Pages : 218 pages
Book Rating : 4.3/5 (512 download)
Download or read book Export Marketing Management written by Costas G. Alexandrides and published by Greenwood. This book was released on 1977 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Ingo Walter
Publisher : Wiley-Interscience
ISBN 13 :
Total Pages : 700 pages
Book Rating : 4.:/5 (321 download)
Download or read book The Handbook of International Business written by Ingo Walter and published by Wiley-Interscience. This book was released on 1988-05-31 with total page 700 pages. Available in PDF, EPUB and Kindle. Book excerpt: This updated edition of the widely-consulted Handbook provides a wide-ranging overview of the global environment of the business firm. Assesses the factors driving international trade and competition, public policies affecting international markets, and other aspects of international business one needs to know to succeed in the increasingly competitive world market. Provides a broad perspective on international financial flows, balance of payments, and foreign exchange; and offers practical discussion of international codes of conduct and the roles of international economic institutions and foreign governments.
Author : Kurt Weill
Publisher : Alfred Publishing Company
ISBN 13 : 9780769293745
Total Pages : 0 pages
Book Rating : 4.2/5 (937 download)
Download or read book Kurt Weill Songs - A Centennial Anthology - Volumes 1 & 2 written by Kurt Weill and published by Alfred Publishing Company. This book was released on 1999-12 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: (P/V/G Composer Collection). This shrink-wrapped set contains volumes 1 and 2.
