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Author : Lucia Pietroni
Publisher : Alinea Editrice
ISBN 13 : 8860551927
Total Pages : 160 pages
Book Rating : 4.8/5 (65 download)
Download or read book Cina e made in Italy written by Lucia Pietroni and published by Alinea Editrice. This book was released on 2008 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Zunyue Liu
Publisher : Lampi di stampa
ISBN 13 : 8848817610
Total Pages : 384 pages
Book Rating : 4.8/5 (488 download)
Download or read book "Made in Italy" branding in China written by Zunyue Liu and published by Lampi di stampa. This book was released on 2015-04-15 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: The research is about "Made in Italy" branding in Chinese market, and it is an international research. Through the process of Italian brands branding in China, I try to find more about the role of design and also some useful information for designer get a better job. I try to focus on this branding process from Italy to China, with the studies from the materials which I have collected, and certainly, I will find out some useful solutions, and this research will give out several good advices specially for the Italian SMEs who are thinking to enter into Chinese market with their “Made in Italy” products.
Author : Mher Sahakyan
Publisher : Taylor & Francis
ISBN 13 : 104003926X
Total Pages : 529 pages
Book Rating : 4.0/5 (4 download)
Download or read book Routledge Handbook of Chinese and Eurasian International Relations written by Mher Sahakyan and published by Taylor & Francis. This book was released on 2024-07-26 with total page 529 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Routledge Handbook of Chinese and Eurasian International Relations explores China’s relations with the Eurasian continent’s regions and countries in a multipolar era, providing an equal and balanced platform for scholars and practitioners from East, West, North, and South. This diversity enriches the contribution, giving it a dynamic ability to examine sources in different languages and cover a vast geography. Divided into ten parts, this handbook analyses the major powers in a Multipolar World Order; China’s political and economic interests in post-Soviet Eurasia, Middle East, Europe, Asia-Pacific, and Arctic; and China's relations with the US, Russia, Eurasian Economic Union, NATO and other players. International technology and environmental experts consider the impact of the Belt and Road Initiative, along with other international economic and transport corridors, and examine China’s multilateral relations and Digital Silk Road and e-governance roles. The Routledge Handbook of Chinese and Eurasian International Relations also contains official documents detailing the establishment of diplomatic relations between China and several European and Asian states, making it an authoritative source on diplomatic affairs. This groundbreaking book will be of interest to policymakers, businessmen, scholars, and students of international relations, area studies, cybersecurity and digitalization, economics and the politics of international trade, security studies, foreign policy, global governance, international organizations, and environmental studies.
Author : M. Marinelli
Publisher : Springer
ISBN 13 : 1137290935
Total Pages : 370 pages
Book Rating : 4.1/5 (372 download)
Download or read book Italy’s Encounters with Modern China written by M. Marinelli and published by Springer. This book was released on 2013-11-07 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: Developed by an international team of historians, sociologists, political scientists and economists, this collection is the most comprehensive reader of the history of Sino-Italian relations currently available in the English language.
Author : Tonino Paris
Publisher : La Sapienza
ISBN 13 :
Total Pages : 236 pages
Book Rating : 4.F/5 ( download)
Download or read book Made in Italy written by Tonino Paris and published by La Sapienza. This book was released on 2005 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: The publication Made in Italy analyses history, dynamics and future in Italian design through four aspects: aesthetics, economy, communication and project. About the first three aspects, there are contributions by Laura Biagiotti, Massimo d'Alessandro, Philippe Daverio, Peppino Ortoleva, Vanni Pasca, Andrea Piersanti, Alberto Pratesi and Maurizio Stecco. Three generations of Italian design witnesses are collected in the third section and are signed by great designers: Mario Bellini, Andrea Branzi, Carlo Colombo, Stefano Giovannoni, Enzo Mari and Alessandro Mendini. Their texts are accompanied by product images elicited by their recent Made in Italy production. The final section is formed by a wide range of Made in Italy historic images and products, chronologically ordered from 1950 to 1990.
Author : Christiansen, Bryan
Publisher : IGI Global
ISBN 13 : 1466639679
Total Pages : 663 pages
Book Rating : 4.4/5 (666 download)
Download or read book Cultural and Technological Influences on Global Business written by Christiansen, Bryan and published by IGI Global. This book was released on 2013-04-30 with total page 663 pages. Available in PDF, EPUB and Kindle. Book excerpt: Technology is a key driver behind the effects of contemporary globalization on business and other organizations worldwide. Understanding this phenomena in connection with the impact of cultural variations can help improve business and product life cycles in an era in which corporate capital and liquidity buffers must be increased for unexpected developments in global markets. Cultural and Technological Influences on Global Business is a leading publication in its field emphasizing the importance of deeply exploring the effects of cultures and technologies on the global business sector. This reference source is beneficial for professionals, researchers, and practitioners who wish to broaden their understanding of the direct relationship between culture and technology in the international business realm.
Author : Li Peilin
Publisher : Routledge
ISBN 13 : 1136231021
Total Pages : 295 pages
Book Rating : 4.1/5 (362 download)
Download or read book China's Internal and International Migration written by Li Peilin and published by Routledge. This book was released on 2013-05-07 with total page 295 pages. Available in PDF, EPUB and Kindle. Book excerpt: One consequence of China’s economic growth has been a massive increase in migration, both internal and external. Within China millions of rural workers have migrated to the cities. Outside China, many Chinese have migrated to other parts of the world, their remittances home often having a significant impact within China. Also, China’s increasing links to other parts of the world have led to a growth in migration to China, most interestingly recently migration from Africa. Based on extensive original research, this book examines a wide range of issues connected to Chinese migration.
Author : Gaoheng Zhang
Publisher : University of Toronto Press
ISBN 13 : 1442630434
Total Pages : 297 pages
Book Rating : 4.4/5 (426 download)
Download or read book Migration and the Media written by Gaoheng Zhang and published by University of Toronto Press. This book was released on 2019 with total page 297 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book analyzes Chinese migration to Italy as it was debated in the news media between 1992 and 2012 by exploring what this migration allowed stakeholders to achieve within the country's media, politics, and popular culture in the age of migration and globalization.
Author : Marco R. Di Tommaso
Publisher : Routledge
ISBN 13 : 1136240160
Total Pages : 226 pages
Book Rating : 4.1/5 (362 download)
Download or read book Southern China written by Marco R. Di Tommaso and published by Routledge. This book was released on 2013-05-07 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: By concentrating on one of the key locations of global manufacturing, this volume offers a contribution to contemporary industry studies. The rates of growth that have characterized the southern Guangdong province in the last three decades are unique, even with respect to the more general and often cited Chinese experience. But what role have governments played in these decades of growth? What are the aims and tools of industrial policies promoted in this core location of contemporary manufacturing? And what are the implications of the Guangdong experience of growth for the international debate on contemporary industry? Referencing the international debate on industrial development, specialized Chinese academic literature, official government documents, statistics and in-depth fieldwork this book offers unique view on the complex set of long-term national and local government plans and policies that have gone hand in hand with the last three decades of impressive change in this highly industrialized region. In this framework, local industrial development policy, innovation policy and migration policy are carefully analyzed as three of the main strategic interventions selected by government authorities to promote the desired gradual structural change and technological upgrading in industry. This book will be of interest to students and scholars of Chinese studies, economics and business, development policy and industrial policy. Furthermore, the volume presents stimulating material for both policy makers and entrepreneurs.
Author : Clive Hamilton
Publisher : Optimum Publishing International
ISBN 13 : 0888903081
Total Pages : 341 pages
Book Rating : 4.8/5 (889 download)
Download or read book Hidden Hand written by Clive Hamilton and published by Optimum Publishing International. This book was released on 2021-07-03 with total page 341 pages. Available in PDF, EPUB and Kindle. Book excerpt: Headline: The Globe and Mail: Legal challenge halts Canadian, U.S. and U.K. release of book critical of Chinese Communist Party by Robert Fife That said it all. The hands of the Chinese Communist Party were going on the offence. The 48 Group Club a China friendly group of former UK ambassadors and Prime Ministers were embarrassed by their connections to a Club founded by key members of the Chinese Communist Party of Britain who's chair Stephen Perry suggested that China's approach to world order and rule was superior to democracy and the UK should embrace them. Asked if he believed the lawsuit was an effort by the Chinese government to stop the publication of his book, Mr. Hamilton said: “I have no evidence of that, although it should be noted that the Chinese government has used lawfare in the past.” Lawfare is the use of legal action as part of a campaign against a target. Governments around the world are in the early stages of a repositioning of power, as China rises and the United States is drawn into direct competition. However, some are beginning to wonder whether, for all of the economic benefits, engaging with China carries unseen dangers. The Chinese Communist Party is now determined to reshape the world in its image. The party is not interested in democracy. It divides the world into those who can be won over and enemies. They have already lured many leaders to their corner; others are weighing up a devil's bargain. Through its exercise of ‘sharp power,’ the party is weakening global institutions, aggressively targeting individual corporations, and threatening freedom of expression from the arts to academia. At the same time, security services are increasingly worried about incursions into our communications infrastructure. Indeed, the vaunted Great Firewall is a temporary measure, only necessary until the party has transformed the global conversation. In December 2019, the CCP's obsession with social control led it to suppress expert warnings about the coronavirus outbreak in Wuhan. Most alarming for the West was the active collaboration of the WHO in spreading the CCP's version of events. It was a shocking example of the widespread co-optation of global institutions by the CCP, as described in Hidden Hand. As soon as Beijing thought it had the virus under control, it began a global propaganda blitz, presenting China's authoritarian system as a model for the rest of the world. Western media and pundits soon began echoing the Party line. Hidden Hand is a detailed and devastating expose of Chinese Communist Party influence in the West, including Canada. It could not arrive at a better time in Canada, with relations between Ottawa and Beijing reaching breaking point after two years of mounting tension. China's bullying behaviour, and the mobilising of people loyal to the Chinese Communist Party on the streets of Canada's cities, has caused deep disquiet among Canadians. But the government seems paralyzed. Hidden Hand shows how Canada's political, business, academic and cultural elites have over many years been co-opted by the Chinese Communist Party and its agencies. They are confused about what is in Canada's national interests and frequently do Beijing's bidding. Hidden Hand shows how the Chinese Communist Party represents a profound threat to Western democracy. It's vital reading for Canadians who want to understand what is really happening, and points to a way of carving out a new diplomatic course with China. But the question remains: Does the government have the will to stand up to Beijing and its proxies in Canada or is it too late?
Author : Tsan-Ming Choi
Publisher : Springer
ISBN 13 : 9811029768
Total Pages : 204 pages
Book Rating : 4.8/5 (11 download)
Download or read book Luxury Fashion Retail Management written by Tsan-Ming Choi and published by Springer. This book was released on 2016-11-26 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: Using various research methodologies, such as reviews, case studies, analytical modeling and empirical studies, this book investigates luxury fashion retail management and provides relevant insights, which are beneficial to both industrialists and academics. Readers gain an understanding of luxury fashion retailing, including proper operations and strategic management, which now are the most crucial items on the luxury fashion industry’s senior management agenda.
Author : Vescovi, Tiziano
Publisher : Edward Elgar Publishing
ISBN 13 : 1800889755
Total Pages : 352 pages
Book Rating : 4.8/5 (8 download)
Download or read book Cross-Cultural Marketing written by Vescovi, Tiziano and published by Edward Elgar Publishing. This book was released on 2022-01-20 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: Viewing Europe as the centre of intercultural confrontation with its own set of subcultures, Cross-Cultural Marketing analyses the cultural comparison between East and West from a European perspective. Structured in four parts, the textbook explores the cross-cultural approach; a model of cross-cultural marketing strategy; marketing choices and decisions, and cross-cultural marketing challenges. At the end of each part, business cases and intercultural stories pose challenging questions for students’ discussion.
Author : Fiorella Giacalone
Publisher : CABI
ISBN 13 : 1786392526
Total Pages : 175 pages
Book Rating : 4.7/5 (863 download)
Download or read book Local Identities and Transnational Cults within Europe written by Fiorella Giacalone and published by CABI. This book was released on 2018-05-23 with total page 175 pages. Available in PDF, EPUB and Kindle. Book excerpt: Local-level pilgrimages, when based on strong expressions of faith, can have a much wider local, regional and international appeal. It has been estimated that pilgrims and religious tourists number around 330 million per year, meaning development of these faith identities can help drive destination visitation and regional development. This book explores the central role of ordinary people in the popularisation of faith-based practices, thus illustrating religious tourism as an expression of cultural identity. An invaluable review of cultural identity and faith, this book delivers to scholars, students and local policy makers a collection of current perspectives on the growth, development and evolution of faith practices surrounding contemporary and historical sites and saints.
Author : Patrizio Bianchi
Publisher : Edward Elgar Publishing
ISBN 13 : 1788976150
Total Pages : 256 pages
Book Rating : 4.7/5 (889 download)
Download or read book Transforming Industrial Policy for the Digital Age written by Patrizio Bianchi and published by Edward Elgar Publishing. This book was released on 2019 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book argues that digital globalization is inducing deep and productive transformations, making industrial policy necessary in order to reorientate development towards inclusive and more sustainable growth. The book also demonstrates that industrialization remains an important development process for emerging countries. Regarding the future of jobs, the authors show how the substitution of labour in automation is not inevitable since technology is also complementary to human capital. Policymakers should pay more attention to the new skills that will be required. A particular concern is is the rapid change in technology and business compared to institutions which take time to adapt. Territories have an important role to play in order to speed-up institutional adaptation, providing they can act coherently with the other levels of government.
Author : Ilan Alon
Publisher : Routledge
ISBN 13 : 1317613511
Total Pages : 714 pages
Book Rating : 4.3/5 (176 download)
Download or read book Global Marketing written by Ilan Alon and published by Routledge. This book was released on 2016-11-10 with total page 714 pages. Available in PDF, EPUB and Kindle. Book excerpt: Global Marketing provides students with a truly international treatment of the key principles that every marketing manager should grasp. International markets present different challenges that require a marketer to think strategically, and apply tools and techniques creatively in order to respond decisively in a fiercely competitive environment. Alon et al. provide students with everything they need to rise to the challenge: Coverage of small and medium enterprises, as well as multinational corporations, where much of the growth in international trade and global marketing has occurred. A shift toward greater consideration of services marketing as more companies move away from manufacturing. A focus on emerging markets to equip students with the skills necessary to take advantage of the opportunities that these rapidly growing regions present. Chapters on social media, innovation, and technology teach students how to incorporate these new tools into their marketing strategy. New material on sustainability, ethics, and corporate social responsibility; key values for any modern business. Short cases and examples throughout the text show students how these principles and techniques are applied in the real world. Longer cases provide instructors and students with rich content for deeper analysis and discussion. Covering key topics not found in competing books, Global Marketing will equip students with the knowledge and confidence they need to become leading marketing managers. A companion website features an instructor’s manual with test questions, as well as additional exercises and examples for in-class use.
Author : Marina Bondi
Publisher : John Benjamins Publishing
ISBN 13 : 9027223173
Total Pages : 261 pages
Book Rating : 4.0/5 (272 download)
Download or read book Keyness in Texts written by Marina Bondi and published by John Benjamins Publishing. This book was released on 2010-01-01 with total page 261 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is corpus linguistics with a text linguistic focus. The volume concerns lexical inequality, the fact that some words and phrases share the quality of being key---and thereby reflect or promote important themes in some textual contexts, while others do not. The patterning of words which differ in their centrality to text meaning is of increasing interest to corpus linguistics. At the same time software resources are yielding increasingly more detailed ways of identifying and studying the linkages between key words and phrases in text databases. This volume brings together work from some of the leading researchers in this field. It presents thirteen studies organized in three sections, the first containing a series of studies exploring the nature of keyness itself, then a set of five studies looking at keyness in specific discourse contexts, and then three studies with an educational focus. "Edited by two central figures in the development of keyword analysis, and with contributions from leading specialists in the field, this unique collection brings together a wide range of insights into how keyword analysis can contribute both to linguistic and cultural analysis and to language education. It deserves a place on the bookshelves of anyone with an interest in these areas"---Christopher Tribble, King's College, London "This is a fascinating volume addressing both methodological and theoretical questions in the study of keywords. It pushes forward the exploration of the nature of keyness and the interpretation of keywords in their textual contexts. An inspiring contribution to a central area of corpus linguistics." ---Michaela Mahlberg, University of Nottingham
Author : Giovanna Pegan
Publisher : Springer Nature
ISBN 13 : 3030335887
Total Pages : 195 pages
Book Rating : 4.0/5 (33 download)
Download or read book International Marketing Strategy written by Giovanna Pegan and published by Springer Nature. This book was released on 2019-11-26 with total page 195 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consumers in most parts of the world now have global access to products beyond those offered in their countries and cultures. This new space for comparison defined by globalization can result in very different purchasing behaviors, including those influenced by the 'country of origin'. This book investigates this effect, one of the most controversial fields of consumer literature, from a company perspective. In particular, it demonstrates the strategic relevance of the country of origin in creating and making use of the value in foreign markets. It also addresses the challenges connected with utilizing the value of the country of origin by considering different entry modes and international marketing channels. Further, it considers the role of international importers and international retailers’ assortment strategies in terms of value creation in foreign markets. Combining theory and practice, the book features diverse company perspectives and interviews with importers and retailers.
