Marketing on a Shoestring Budget

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Publisher : Rowman & Littlefield
ISBN 13 : 1442263520
Total Pages : 185 pages
Book Rating : 4.4/5 (422 download)

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Book Synopsis Marketing on a Shoestring Budget by : Deborah Pitel

Download or read book Marketing on a Shoestring Budget written by Deborah Pitel and published by Rowman & Littlefield. This book was released on 2016-04-08 with total page 185 pages. Available in PDF, EPUB and Kindle. Book excerpt: Here’s a one-stop marketing guide just for small museums and historic sites. In an age when many local historical associations and museums take money from their marketing budget because resources are tight, which can start a vicious cycle of reduced marketing reach, lower visitation, and then even less money for marketing, this guide will help those who need it the most expand their marketing reach as inexpensively as possible. Deborah Pitel covers the pros and cons of each promotional tool so they can judge what is best for their organization. She writes specifically for colleagues who have no formal marketing training and have to work off the “trial and error” method. She covers: Marketing Strategies for Museum Professionals or Anyone Promoting an Event Expanding Your Audience with Little Money Gaining Insight From Small Local Museums and Historic Sites Learning to Use Social Media and Other Free Services to Grow Your Promotional Reach Creating an Website on a Small Budget Examples of successful marketing tools from small museums and historic sites accompany each chapter.

Marketing Your Church to the Community

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Publisher : Abingdon Press
ISBN 13 : 1426719426
Total Pages : 64 pages
Book Rating : 4.4/5 (267 download)

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Book Synopsis Marketing Your Church to the Community by : Peter Metz

Download or read book Marketing Your Church to the Community written by Peter Metz and published by Abingdon Press. This book was released on 2010-08-01 with total page 64 pages. Available in PDF, EPUB and Kindle. Book excerpt: Abingdon Press & The Church of the Resurrection Ministry Guides are the #1 choice for recruiting, motivating, and developing lay leadership for specialized ministries from A to Z.For those sharing the vision of reaching out with welcoming arms and a welcoming message, Marketing Your Church to the Community stands ready to help. Written clearly, concisely, and entertainingly, this guide will:* Arm you with ideas for getting your message right* Direct you through the marketing options maze* Help you keep your cool--while getting everything doneEach guide in the Abingdon Press & The Church of the Resurrection Ministry Guides is user-friendly, encouraging, and full of ideas that can be put into use right away--even on a limited budget or no budget at all!

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Author :
Publisher : iUniverse
ISBN 13 : 0595327370
Total Pages : 220 pages
Book Rating : 4.5/5 (953 download)

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Book Synopsis by : V. Mark Covington

Download or read book written by V. Mark Covington and published by iUniverse. This book was released on 2004-08 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: Full of colorful characters, "Bullfish" is a sacred cow tipping adventure that will keep readers up all night anxious to find out what happens next and at the end it leaves readers wondering "could that have really happened?" With Winwood Ho, world-renowned Paleographer, Madam Dendra psychic channeler of an antediluvian princess, Louise Meeker, obsessive compulsive barmaid and purveyor of the magical drink 'Orgasmic Mermaid on the Beach' Dr. Mischling, genetic engineer of Mermaids, Minotaurs and the inimitable Bullfish, and gambling addicted Roman Centurions Marcus and Neeman, "Bullfish" delivers a cast of characters that keep the plot twisting and turning until the highly charged ending.

The Ultimate Marketing Toolkit

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Publisher : Simon and Schuster
ISBN 13 : 1440500894
Total Pages : 139 pages
Book Rating : 4.4/5 (45 download)

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Book Synopsis The Ultimate Marketing Toolkit by : Paula Peters

Download or read book The Ultimate Marketing Toolkit written by Paula Peters and published by Simon and Schuster. This book was released on 2006-04-17 with total page 139 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Simon & Schuster eBook. Simon & Schuster has a great book for every reader.

Marketing Your Consulting Services

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Publisher : John Wiley & Sons
ISBN 13 : 0787968293
Total Pages : 318 pages
Book Rating : 4.7/5 (879 download)

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Book Synopsis Marketing Your Consulting Services by : Elaine Biech

Download or read book Marketing Your Consulting Services written by Elaine Biech and published by John Wiley & Sons. This book was released on 2003-09-22 with total page 318 pages. Available in PDF, EPUB and Kindle. Book excerpt: To keep your competitive edge in the marketplace, you must find practical and inexpensive ways to retain the clients you have, develop new clients, and increase your bottom line. Marketing Your Consulting Services is a complete how-to guide that will help you develop and implement a dynamic marketing plan that will make your consulting business more visible to clients and more competitive in the marketplace. Written by Elaine Biech—one of the foremost experts in the field of consulting—this practical and easy-to-use resource includes useful guidance, practical ideas, special consulting considerations, and creative tips. Marketing Your Consulting Services is filled with the information you need to help you: Develop a successful marketing plan Understand the marketing ins and outs of a small consulting firm Find new clients Get your clients to refer you to other clients Implement inexpensive and effective marketing tools Develop creative marketing ideas Retain the clients you have today Biech urges you to develop a "market all the time" attitude, and to help you get started, she recommends hundreds of ideas that can be easily implemented. In addition, the book's "Fast Fourteen To Do Today" are suggestions you can put immediately into practice to help jump-start your business. Written to be a hands-on resource, Marketing Your Consulting Services also includes Quick tips throughout each chapter for easy reference. Marketing Your Consulting Services offers you the practical tools and helpful suggestions necessary to market and sell your consulting services. It includes everything a consultant needs to know about marketing to be—and stay—successful.

Building Strong Congregations

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Publisher : Autumn House Publishing
ISBN 13 : 0812704908
Total Pages : 562 pages
Book Rating : 4.8/5 (127 download)

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Book Synopsis Building Strong Congregations by : Bruce Wrenn

Download or read book Building Strong Congregations written by Bruce Wrenn and published by Autumn House Publishing. This book was released on 2010 with total page 562 pages. Available in PDF, EPUB and Kindle. Book excerpt: You probably have a fairly good idea of what it took to construct the building in which your congregation meets. First, there was a recognized need for a building, followed by a budget, blueprints, fund-raising, construction workers, and building materials, and voil! The structure proudly stands as a monument to the effective implementation of a well-thought-out plan.

The Five Star Church

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Publisher : Gospel Light Publications
ISBN 13 : 9780830723508
Total Pages : 252 pages
Book Rating : 4.7/5 (235 download)

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Book Synopsis The Five Star Church by : Stan Toler

Download or read book The Five Star Church written by Stan Toler and published by Gospel Light Publications. This book was released on 1999-04-22 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ever wonder how a restaurant or hotel earns a five-star rating? Is it the people? The location? The service? In most cases, it is all of this and more. Why should your church be any different? The Five Star Church reveals how you can pursue Christian excellence and uphold the Lord's command to "honor one another above yourselves" (Romans 12:10). It contains tips, tools and the inspiration you need to build a top-quality church that people will flock to and participate in. Now matter how small your ministry or budget, God can use your church effectively to make everyone there feel welcome and cared for - the marks of a five-star church!

Shaking the World for Jesus

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Publisher : University of Chicago Press
ISBN 13 : 0226326802
Total Pages : 267 pages
Book Rating : 4.2/5 (263 download)

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Book Synopsis Shaking the World for Jesus by : Heather Hendershot

Download or read book Shaking the World for Jesus written by Heather Hendershot and published by University of Chicago Press. This book was released on 2010-03-15 with total page 267 pages. Available in PDF, EPUB and Kindle. Book excerpt: In 1999, the Reverend Jerry Falwell outed Tinky-Winky, the purple character from TV's Teletubbies. Events such as this reinforced in many quarters the common idea that evangelicals are reactionary, out of touch, and just plain paranoid. But reducing evangelicals to such caricatures does not help us understand their true spiritual and political agendas and the means they use to advance them. Shaking the World for Jesus moves beyond sensationalism to consider how the evangelical movement has effectively targeted Americans—as both converts and consumers—since the 1970s. Thousands of products promoting the Christian faith are sold to millions of consumers each year through the Web, mail order catalogs, and even national chains such as Kmart and Wal-Mart. Heather Hendershot explores in this book the vast industry of film, video, magazines, and kitsch that evangelicals use to spread their message. Focusing on the center of conservative evangelical culture—the white, middle-class Americans who can afford to buy "Christian lifestyle" products—she examines the industrial history of evangelist media, the curious subtleties of the products themselves, and their success in the religious and secular marketplace. To garner a wider audience, Hendershot argues, evangelicals have had to carefully temper their message. But in so doing, they have painted themselves into a corner. In the postwar years, evangelical media wore the message of salvation on its sleeve, but as the evangelical media industry has grown, many of its most popular products have been those with heavily diluted Christian messages. In the eyes of many followers, the evangelicals who purvey such products are sellouts—hucksters more interested in making money than spreading the word of God. Working to understand evangelicalism rather than pass judgment on it, Shaking the World for Jesus offers a penetrating glimpse into a thriving religious phenomenon.

Marketing Communications

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Publisher : Kogan Page Publishers
ISBN 13 : 9780749442651
Total Pages : 736 pages
Book Rating : 4.4/5 (426 download)

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Book Synopsis Marketing Communications by : Paul Russell Smith

Download or read book Marketing Communications written by Paul Russell Smith and published by Kogan Page Publishers. This book was released on 2004 with total page 736 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Communications rapidly established itself as an international best-seller and has been listed as a "marketing classic" by the Marketing Society and as a "marketing major" by the Chartered Institute of Marketing. The book is recommended reading for the CIM's Marketing Communications module in the new Professional Diploma in Marketing. The authors' real business understanding of marketing communications is universally acclaimed and has proved popular with students and practitioners alike. In addition, the unique SOSTAC® Planning System is applied throughout the book.This latest edition has been completely updated with new cases, statistics and communications techniques, fresh "shock" stories and a new "e" theme on each communication tool. New illustrations and full-colour photographs all combine to bring the book right up to date with the current international business scene.A free CD-ROM containing video clips of some of the world's leading marketing experts, pictures, documents and prepared Power Point lectures is available to lecturers from the publisher on request.

American Independent Cinema

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Publisher : Routledge
ISBN 13 : 1136501320
Total Pages : 274 pages
Book Rating : 4.1/5 (365 download)

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Book Synopsis American Independent Cinema by : Geoff King

Download or read book American Independent Cinema written by Geoff King and published by Routledge. This book was released on 2012-11-27 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: The American independent sector has attracted much attention in recent years, an upsurge of academic work on the subject being accompanied by wider public debate. But many questions remain about how exactly independence should be defined and how its relationship might be understood with other parts of the cinematic landscape, most notably the Hollywood studios. Edited and written by leading authors in the field, American Independent Cinema: indie, indiewood and beyond offers an examination of the field through four sections that range in focus from broad definitions to close focus on particular manifestations of independence. A wide variety of examples are included but within a framework that offers insights into how these are related to one another. More specifically this collection offers: an account of recent developments as well as reviewing, reassessing and revising a number of central positions, approaches and arguments relating to various parts of the independent and/or indie sector. Individual case studies that range from the distinctive qualities of the work of established ‘quality’ filmmakers such as Wes Anderson, Steven Soderbergh and Rebecca Miller to studies of horror genre production at the more ‘disreputable’ end of the independent spectrum. Examples of the limits of independence available in some cases within Hollywood, including studies of the work of Stanley Kubrick and Hal Ashby. Case studies of under-researched areas in the margins of American independent cinema, including the Disney nature films and Christian evangelical filmmaking. A number of wider overview chapters that examine contemporary American independent cinema from a number of perspectives. Together, the chapters in the collection offer a unique contribution to the study of independent film in the United States. Contributors: Warren Buckland, Philip Drake, Mark Gallagher, Geoff King, Peter Krämer, Novotny Lawrence, James MacDowell, Claire Molloy, Michael Z. Newman, Alisa Perren, James Russell, Thomas Schatz, Michele Schreiber, Janet Staiger, Yannis Tzioumakis, Sarah Wharton

The Marketing Power of Emotion

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Publisher :
ISBN 13 : 0195150562
Total Pages : 283 pages
Book Rating : 4.1/5 (951 download)

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Book Synopsis The Marketing Power of Emotion by : John O'Shaughnessy

Download or read book The Marketing Power of Emotion written by John O'Shaughnessy and published by . This book was released on 2003 with total page 283 pages. Available in PDF, EPUB and Kindle. Book excerpt: How does one choose between a brand name and a generic named product? Why does one choose an item with a slightly lower price than the other? The answer is emotion. The Marketing Power of Emotion, provides a complete, original and anecdote rich account of the marketing power of emotion. This book is written by two of the leading practitioners in the field and is complete with thorough references and real life examples to follow. Emotions, whether it is realized or not is one of the central factors in our buying behavior. Emotions energizes the motivation to buy and certain persuasive techniques are more effective than others are when marketers are trying to resonate emotionally with consumers. This book covers all the essential topics, including the scope of emotion in marketing and how in response to these emotions customers make product appraisals. Finally, this volume covers branding and how emotions play a role in how consumers become loyal to brands.--Publisher's description.

Proceedings of the ... Conference of the American Academy of Advertising

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Author :
Publisher :
ISBN 13 :
Total Pages : 268 pages
Book Rating : 4.3/5 (97 download)

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Book Synopsis Proceedings of the ... Conference of the American Academy of Advertising by : American Academy of Advertising. Conference

Download or read book Proceedings of the ... Conference of the American Academy of Advertising written by American Academy of Advertising. Conference and published by . This book was released on 2000 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Funding Ministry with Five Loaves and Two Fishes

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Publisher : Abingdon Press
ISBN 13 : 1501818937
Total Pages : 103 pages
Book Rating : 4.5/5 (18 download)

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Book Synopsis Funding Ministry with Five Loaves and Two Fishes by : Rosario Picardo

Download or read book Funding Ministry with Five Loaves and Two Fishes written by Rosario Picardo and published by Abingdon Press. This book was released on 2016-10-04 with total page 103 pages. Available in PDF, EPUB and Kindle. Book excerpt: Clergy are trained to preach, teach, and lead a congregation in spiritual matters. However, there is very little training for clergy when it comes to the “business” matters of the church-finances, debt reduction, fundraising, and building maintenance. The added and sometimes unexpected load for clergy can become cumbersome and extremely stressful. In addition, the decline of the church and the passing of key funders of churches leave many pastors with dying churches and few resources to do anything about it. Author Rosario Picardo has been in this very position. As a pastor, Picardo launched a church in a movie theater with no people and very little financial support. He also revitalized a dying congregation in a deteriorating physical structure. Through trials and failures, innovation and entrepreneurial thinking, God provided, and Picardo learned new ways for reaching the least and lost, and for growing disciples. In Funding Ministry with Five Loaves and Two Fish, Picardo shares the lessons he’s learned with confidence that other leaders can do the same. He demonstrates how, step by faithful step.

Plowing with Pigs and Other Creative, Low-Budget Homesteading Solutions

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Author :
Publisher : New Society Publishers
ISBN 13 : 1550925237
Total Pages : 274 pages
Book Rating : 4.5/5 (59 download)

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Book Synopsis Plowing with Pigs and Other Creative, Low-Budget Homesteading Solutions by : Oscar H. Will

Download or read book Plowing with Pigs and Other Creative, Low-Budget Homesteading Solutions written by Oscar H. Will and published by New Society Publishers. This book was released on 2013-02-01 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: Off-the-wall solutions for real farmstead problems Fueled by a failing economy and a passionate desire for a return to simpler times, a new wave of homesteaders is seeking the good life and the kind of true satisfaction that can only be built, not bought. Many of these modern pioneers are cash poor, but rich in energy and creativity. Plowing with Pigs and Other Creative, Low-Budget Homesteading Solutions offers them a set of fresh ideas for achieving independence through sweat equity and the use of unconventional resources. This highly readable and entertaining guide brings together answers to common problems faced by homesteaders young and old, urban, suburban, and rural. Traditional knowledge is combined with MacGyver-style ingenuity to create projects that maximize available resources, including: Animal management strategies for the yard, garden, and field Pole building and construction techniques from woodlot materials Replacing farm machinery with homemade hand tools and implements Leveraging increased self-sufficiency into a home-based business Whether you are a dreamer or a doer, Plowing with Pigs will inspire, challenge, and enable you to do more with less (and have fun doing it). Oscar H. (Hank) Will III is a farmer, scientist, and author, known for seeking and implementing creative farmstead solutions. The editor of Grit magazine, Hank has published hundreds of articles and five books on a range of topics including antique farm machinery. Karen K. Will is editor of The Heirloom Gardener magazine and author of Cooking with Heirlooms: Seasonal Recipes with Heritage-Variety Vegetables and Fruits . She operates Prairie Turnip Farm with her husband Oscar H. Will III.

Excellence in Planning and Promotion

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Publisher : WestBow Press
ISBN 13 : 1512761958
Total Pages : 75 pages
Book Rating : 4.5/5 (127 download)

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Book Synopsis Excellence in Planning and Promotion by : Trace L. Howard

Download or read book Excellence in Planning and Promotion written by Trace L. Howard and published by WestBow Press. This book was released on 2016-11-18 with total page 75 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today's congregational expectations regarding ministry events and campaigns are viewed through the lens of excellence not only is this an expectation, it is also a requirement if the church intends to maximize those programs in which it has invested precious resources of time and people. A God-given vision for a ministry program, after prayer and vision sharing, begins with planning, and comes to fruition through effective promotion and marketing. In Excellence in Planning and Promotion, Trace Howard has provided churches and their leadership an outstanding resource by reminding readers of the importance of these elements in delivering ministry events and campaigns that make a kingdom difference. The principles of this book are at the same time incredibly simple yet will reap great benefits for church leaders in our day. This book brings helpful and practical insights to the pastor's approach to ministry and event planning that can be utilized in any ministry leadership context.

The Emergence of Modern Marketing

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Author :
Publisher : Routledge
ISBN 13 : 1135761612
Total Pages : 170 pages
Book Rating : 4.1/5 (357 download)

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Book Synopsis The Emergence of Modern Marketing by : R.A. Church

Download or read book The Emergence of Modern Marketing written by R.A. Church and published by Routledge. This book was released on 2004-08-02 with total page 170 pages. Available in PDF, EPUB and Kindle. Book excerpt: Modern marketing and advertising deeply influence the way we in which perceive the world and define our identity. Yet many of today's marketing and advertising practices are themselves products of earlier times. The development of brands, of advertising techniques and modern retailing are all associated with economic and business development of earlier periods. This collection of essays considers the emergence of modern marketing by examining product differentiation and brand creation, distribution and retailing strategies as well as advertising in a range of case studies covering the United States, Continental Europe and the United Kingdom. It highlights important innovations in marketing whilst underlining some surprising continuities, and is a valuable reference for undergraduate and postgraduate students of marketing and advertising.

Church Planting Road Map

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Author :
Publisher : Kindred Productions
ISBN 13 : 9781553067344
Total Pages : 354 pages
Book Rating : 4.0/5 (673 download)

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Book Synopsis Church Planting Road Map by : James R. Nikkel

Download or read book Church Planting Road Map written by James R. Nikkel and published by Kindred Productions. This book was released on 2004 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: