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Choosing Color For Logos And Packaging
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Book Synopsis Choosing Color for Logos and Packaging by : John T. Drew
Download or read book Choosing Color for Logos and Packaging written by John T. Drew and published by Rotovision. This book was released on 2010-02 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Choosing Color for Logos and Packaging" is not only a wonderful resource for ideas and inspiration, but also a handy manual that shows designers how to best communicate with color. Color is a powerful and extremely important decision in any design because it impacts legibility, promotes an emotional response, and greatly influences the overall aesthetic of a piece. Because of this, color plays a major role in determining the success of a design, so getting it right is imperative. Each design featured includes details on its color scheme and associative color response, along with elements such as typography, overall style, and key features that set the piece apart. The result is an invaluable guide, which offers readers a comprehensive overview in a concise, quick-hit format that can be digested quickly.
Book Synopsis The Designer's Dictionary of Color by : Sean Adams
Download or read book The Designer's Dictionary of Color written by Sean Adams and published by Abrams. This book was released on 2017-04-11 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: A guide to the cultural, historical, and social meanings of twenty-seven colors, plus examples of successful usage of each as well as options for palette variations. The Designer’s Dictionary of Color provides an in-depth look at twenty-seven colors key to art and graphic design. Organized by spectrum, in color-by-color sections for easy navigation, this book documents each hue with charts showing color range and palette variations. Chapters detail each color’s creative history and cultural associations, with examples of color use that extend from the artistic to the utilitarian—whether the turquoise on a Reid Miles album cover or the avocado paint job on a 1970s Dodge station wagon. A practical and inspirational resource for designers and students alike, The Designer’s Dictionary of Color opens up the world of color for all those who seek to harness its incredible power.
Book Synopsis Color Inspirations by : Darius A Monsef
Download or read book Color Inspirations written by Darius A Monsef and published by Simon and Schuster. This book was released on 2011-07-12 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Color Inspirations contains some of the very best color palettes from the popular website COLOURlovers.com, organized by color family in a logical, easy-to-use format. In this complete reference, you'll discover 3,286 fresh, inspiring color palettes--ready to be applied to your latest design or project and complete with accurate CMYK, RGB and HEX values. In fact, you can use the included CD to import any color palette into your design software immediately. This comprehensive book also includes a brief primer on color theory and an inspiration section that will help you discover new color combinations in the world around you. It contains everything you need to find the best color palettes for your project in a snap."--Publisher description.
Book Synopsis Packaging Design by : Marianne R. Klimchuk
Download or read book Packaging Design written by Marianne R. Klimchuk and published by John Wiley & Sons. This book was released on 2013-01-14 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: The fully updated single-source guide to creating successful packaging designs for consumer products Now in full-color throughout, Packaging Design, Second Edition has been fully updated to secure its place as the most comprehensive resource of professional information for creating packaging designs that serve as the marketing vehicles for consumer products. Packed with practical guidance, step-by-step descriptions of the creative process, and all-important insights into the varying perspectives of the stakeholders, the design phases, and the production process, this book illuminates the business of packaging design like no other. Whether you're a designer, brand manager, or packaging manufacturer, the highly visual coverage in Packaging Design will be useful to you, as well as everyone else involved in the process of marketing consumer products. To address the most current packaging design objectives, this new edition offers: Fully updated coverage (35 percent new or updated) of the entire packaging design process, including the business of packaging design, terminology, design principles, the creative process, and pre-production and production issues A new chapter that puts packaging design in the context of brand and business strategies A new chapter on social responsibility and sustainability All new case studies and examples that illustrate every phase of the packaging design process A history of packaging design covered in brief to provide a context and framework for today's business Useful appendices on portfolio preparation for the student and the professional, along with general legal and regulatory issues and professional practice guidelines
Download or read book Color Management written by John T. Drew and published by Simon and Schuster. This book was released on 2012-05-15 with total page 521 pages. Available in PDF, EPUB and Kindle. Book excerpt: Whether they are working in print, interactive, environmental, or web-based design, designers will learn how to apply color theory to their work in order to communicate and entertain. Graphic design professors John Drew and Sarah Meyer explain all of the technical issues that are relevant to communicating with color in 2-D and 3-D environments and in still and moving images. This invaluable guide arms designers with all the in-depth technical information that they need about color theory, color systems, mixing, removal, pigments, inks, papers, and printing. Graphic design students and educators will also appreciate Drew and Meyer’s considerations of how human beings perceive and react to color in every aspect of their daily lives. Featuring over 200 dynamic samples of graphic design and color usage from around the world, this guide is an unrivaled resource and an excellent choice for course adoptions.
Book Synopsis Interaction of Color by : Josef Albers
Download or read book Interaction of Color written by Josef Albers and published by Yale University Press. This book was released on 2013-06-28 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: An experimental approach to the study and teaching of color is comprised of exercises in seeing color action and feeling color relatedness before arriving at color theory.
Author : Publisher :Smocot Ionut Mihai ISBN 13 : Total Pages :72 pages Book Rating :4./5 ( download)
Download or read book written by and published by Smocot Ionut Mihai. This book was released on with total page 72 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Media Reloaded by : Hugh Mason-Jones
Download or read book Media Reloaded written by Hugh Mason-Jones and published by Cambridge University Press. This book was released on 2011-04 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: MEDIA RELOADED is an innovative and engaging student text for middle secondary media courses in Australia and beyond. It is also an invaluable resource for the development of visual literacy skills in the English classroom. Developed by experienced media educators with a passion for understanding contemporary media and technology both in and out of the classroom. Studies the contemporary media landscape, from both practical and theoretical perspectives, including media language, technologies, institutions, the role of audiences and the social values embedded in representations. Discusses how media and multimodal texts are produced and received by exploring genre; narrative; visual literacy; film and video; photography; representation; advertising and propaganda; text media; animation and gaming; and audio forms. Helps students consider the historical, social, and cultural factors that shape the meaning of texts. Explores how theory and practice works outside the classroom through profiles of prominent media practitioners and personalities.
Book Synopsis Your True Colors: Power Up and Heal with Color Psychology by : Catherine Shovlin
Download or read book Your True Colors: Power Up and Heal with Color Psychology written by Catherine Shovlin and published by Catherine Shovlin. This book was released on 2024-04-09 with total page 162 pages. Available in PDF, EPUB and Kindle. Book excerpt: " A practical introduction to color psychology. Grow your Color Sense and shine in branding, interior design and personal wardrobe choices Color matters whether you are aware of it or not. We have all got used to seeing color as a purely aesthetic thing but the fact is that it affects your heart rate, your brain activity and many other physiological and psychological aspects. This easy read will help you understand something of why it matters, do some quick exercises to develop your own Color Sense, and see case studies where I have applied this knowledge in real life. What you get Discover what color psychology is and why it matters. Then how to apply what you have learnt, through the exercises throughout the book, to branding, environments and personal use of color. You need to know about color if you are responsible for environments such as hotels, doctor surgeries or schools making decisions about brand logos, packaging or marketing communications (adverts, leaflets, websites) would like to feel more comfortable in your home want the colors you wear to work with you and your strengths Testimonials "Colour really matters and probably a whole lot more than you think. I read this book from cover to cover in one sitting but it as a useful reference book full of 'golden' nuggets of knowledge and practical advice it's also essential. Well done Catherine!" Neil Gaught, Founder Neil Gaught & Associates "Reading 'Your true colours' inspired me to grow my own colour sense, and using Catherine's techniques of training my eye to see more tints and tones was such a creative and joyful process. As an architect I work with colour every day and it is crucial to be aware of how certain combinations affect people's response to spaces, their emotional wellbeing and behaviour. This book is a great introduction to exactly that in both a personal and professional setting. It is full of refreshing anecdotes and beautifully illustrated example projects to encourage you to get started with your own colour palettes right away." Anniek Wasser, Architect "Catherine has greatly influenced the way Artmongers understands and uses colours to positively help people in adverse situations" Patricio Forrester, Artist, Founder of Artmongers "Catherine is a colour wizard!"Kate Faragher, client. "
Book Synopsis How to Show & Sell Your Crafts by : Torie Jayne
Download or read book How to Show & Sell Your Crafts written by Torie Jayne and published by Macmillan. This book was released on 2014-02-11 with total page 73 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Using the workspaces, shops, salons, and 'through-the-keyhole' profiles of some of the world's most successful crafters, readers will learn the best ways to merchandise and sell their items online, at craft fairs, markets, pop-up events, exhibitions, and in shops. Plus, you'll learn how to build a personality-driven brand, create a ... blog or website, improve your photography skills, and analyze your results to help move your business forward into the future"--
Book Synopsis How to Create a Brand Guide by : Nvisioned LLC
Download or read book How to Create a Brand Guide written by Nvisioned LLC and published by Nvisioned Business. This book was released on 2024-04-22 with total page 26 pages. Available in PDF, EPUB and Kindle. Book excerpt: Nvisioned's "How to Create a Brand Guide" goes beyond being just a book; it provides valuable insights to enrich your comprehension of brand development. Within this book, you will discover 10 crucial steps to initiate the process of establishing a thriving brand. Creating a brand goes beyond just designing a logo or selecting a color scheme. It involves forming a distinct identity that connects with your target audience and sets you apart from competitors. Here is a detailed guide to assist you in crafting a brand: Define Your Purpose and Values: Start by outlining why your brand exists and the values it upholds. Identify the problem your brand addresses and your core beliefs. Your purpose and values will serve as the cornerstone of your brand identity. Know Your Audience: Understand the demographics, interests, and challenges of your target audience. Tailor your brand message and visuals to resonate with them effectively. Research Your Competitors: Study your competitors to determine your unique selling points. Analyze their branding strategies, messaging, and visual elements. Find ways to differentiate yourself in the market. Develop Your Brand Identity: Establish your brand name, logo, color palette, typography, and imagery. Ensure that your brand identity reflects your purpose, values, and target audience. Consider involving a professional designer to create standout visual elements. Craft Your Brand Voice: Define the tone and personality of your brand's communication. Align your brand voice with your identity and connect with your audience.
Book Synopsis Grey Strategies : Sly Ways to Sell More by : Bagas Bantara
Download or read book Grey Strategies : Sly Ways to Sell More written by Bagas Bantara and published by Bagas Bantara. This book was released on 2024-02-28 with total page 52 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are You Ready to Peek into a World of Sales Like Never Before? "Grey Strategies: Sly Ways to Sell More" is a guide that will take you deep into sales tactics that tread the edge of ethical boundaries, tactics often closely guarded by successful sales masters. Inside this book, you will discover: * Controversial yet effective 'grey' sales techniques. * Cunning marketing strategies that will make your product unforgettable. * Ways to exploit loopholes in both online and offline sales systems. * Sales psychology methods that will enchant customers and ensure their return. * Negotiation tactics that will give you an edge in every deal. Equipped with real-life examples and case studies, this book will not only provide insights but also practical steps to implement these grey strategies – all to unlock profits you've never imagined before. WARNING: This book might change the way you think about sales forever. Prepare yourself to dive into the grey zone, where only the bold and cunning can dominate the market. Note: All strategies discussed in this book are outlined with ethical considerations and presented for educational purposes. We advise readers to always consider ethics and comply with applicable laws in their business practices.
Download or read book Fashion Forecasting written by Akhil J K and published by Akhil JK. This book was released on 2015-09-22 with total page 167 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now, Fashion is at its peak. Fashion always changes; the forecasting methods are varying and developing fast through the ever widening network of post-modern media. But, the basics remain the same. This book is aimed at giving the basic ideas and methods in Fashion Forecasting to the new comers and aspirants.
Book Synopsis Color Management for Packaging by : John T. Drew
Download or read book Color Management for Packaging written by John T. Drew and published by Rotovision. This book was released on 2008 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: A one-stop color resource for all packaging and graphic designers Color Management for Packaging covers both theoretical and practical packaging design considerations. Every aspect of color for packaging is explored, including issues of standout, impact, legibility, appetite ratings, emotional responses to color, prepress requirements, technical considerations, and issues of aging and display. Not only is this a great ideas reference book, it is also a hardworking manual that gives designers the broad color knowledge with which to create more successful packaging designs. It shows how to work within budgetary constraints, create the right feel for a product, and create packaging designs that work with a number of different color palettes to accommodate separate product ranges. A consolidated resource, Color Management for Packaging arms designers with a thorough understanding of how to communicate with and manage color in all aspects of packaging design, and offers creative solutions for designing inspiring packaging in line with print and design budgets.
Book Synopsis Colors for Your Every Mood by : Leatrice Eiseman
Download or read book Colors for Your Every Mood written by Leatrice Eiseman and published by Capital Books. This book was released on 2000 with total page 182 pages. Available in PDF, EPUB and Kindle. Book excerpt: Offers advice on choosing color combinations for decorating one's home, discusses the psychology of color, and answers decorating questions.
Book Synopsis Designing with Type, 5th Edition by : James Craig
Download or read book Designing with Type, 5th Edition written by James Craig and published by Watson-Guptill. This book was released on 2012-05-16 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt: The classic Designing with Type has been completely redesigned, with an updated format and full color throughout. New information and new images make this perennial best-seller an even more valuable tool for anyone interested in learning about typography. The fifth edition has been integrated with a convenient website, www.designingwithtype.com, where students and teachers can examine hundreds of design solutions and explore a world of typographic information. First published more than thirty-five years ago, Designing with Type has sold more than 250,000 copies—and this fully updated edition, with its new online resource, will educate and inspire a new generation of designers.
Book Synopsis Packaging the Brand by : Gavin Ambrose
Download or read book Packaging the Brand written by Gavin Ambrose and published by Bloomsbury Publishing. This book was released on 2017-09-07 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: While many other areas of design have commercial aspects, the success of a piece of packaging design is inextricably linked with its ability to sell a product. Packaging the Brand discusses the implications of this commercial function for a designer. It explores methods of visually communicating the value of a product to its target audience and examines the entire lifespan of a piece of packaging: from its manufacture and construction, to its display in various retail environments, to its eventual disposal and the associated environmental concerns.
