Chinese Consumers Adoption Of The Internet For Apparel Shopping

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Chinese Consumers and the Fashion Market

Author : Yingjiao Xu
Publisher : Springer
ISBN 13 : 9811084297
Total Pages : 211 pages
Book Rating : 4.8/5 (11 download)

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Book Synopsis Chinese Consumers and the Fashion Market by : Yingjiao Xu

Download or read book Chinese Consumers and the Fashion Market written by Yingjiao Xu and published by Springer. This book was released on 2018-03-09 with total page 211 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides essential insights into Chinese consumer behaviors in the growing and dynamic fashion market. With increasing consumer purchasing power, readily accessible global brands, heavy application of digital technology and social media, as well as growing awareness of environmental issues, the Chinese fashion industry faces great opportunities and challenges at the same time. The contributing authors provide observations and address issues related to middle class fashion consumption, sustainable apparel consumption, technology application in fashion retailing, and the select traditional and new industry segments in the context of China’s recent and massive economic boom. As such, the book offers an invaluable reference guide for all academics and practitioners interested in the Chinese fashion market.

Social Commerce

Author : Rosy Boardman
Publisher : Springer
ISBN 13 : 3030036170
Total Pages : 289 pages
Book Rating : 4.0/5 (3 download)

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Book Synopsis Social Commerce by : Rosy Boardman

Download or read book Social Commerce written by Rosy Boardman and published by Springer. This book was released on 2019-02-22 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: This timely edited collection offers a multidisciplinary perspective on social commerce, a phenomenon that has gained increasing interest over the last 8 years. Investigating how social media can be used to generate value for brands beyond customer relationship purposes, the skilled authors explore how social media users co-create value for businesses, influence other consumers and generate electronic word-of-mouth (eWOM). Providing insights from practitioners and academics, this book goes further than simply exploring e-commerce and social media, and addresses the real relevance of social commerce in today’s business landscape. With a selection of contemporary case studies and a Foreword written by Inthefrow’s creator, Victoria Magrath, Social Commerce will be an engaging read for those studying consumer behaviour, online marketing, and e-commerce.

Mobile Commerce

Author : Esther Swilley
Publisher : Business Expert Press
ISBN 13 : 1606498452
Total Pages : 87 pages
Book Rating : 4.6/5 (64 download)

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Book Synopsis Mobile Commerce by : Esther Swilley

Download or read book Mobile Commerce written by Esther Swilley and published by Business Expert Press. This book was released on 2015-11-30 with total page 87 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do you know anyone who does not own a mobile device? Consumers use mobile devices not only for communicating but for shopping as well. Searching for product information, inquiring about services, comparing prices, and purchasing make-up are just some of the shopping functions done on mobile devices. How does this change how firms do business? What are the differences between desktop computer shoppers and mobile device shoppers? Moreover, are firms prepared to do business in this changing environment? The purpose of this book is to answer questions concerning the benefits of mobile commerce and its commonalities and contrasts with electronic commerce. Electronic commerce is still viable and we examine its validity along with mobile commerce. Mobile commerce is not electronic commerce, and we discuss the differences, as well as how one can enhance the other. Consumers use both electronic commerce and mobile commerce, as well as offline shopping, on their path to purchase in total omnichannel environment-using all channels. We integrate the opportunities and challenges to bring an idea of the future of marketing with an emphasis on both mobile and electronic commerce, into digital commerce.

E-Retailing Challenges and Opportunities in the Global Marketplace

Author : Dixit, Shailja
Publisher : IGI Global
ISBN 13 : 1466699221
Total Pages : 385 pages
Book Rating : 4.4/5 (666 download)

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Book Synopsis E-Retailing Challenges and Opportunities in the Global Marketplace by : Dixit, Shailja

Download or read book E-Retailing Challenges and Opportunities in the Global Marketplace written by Dixit, Shailja and published by IGI Global. This book was released on 2016-02-26 with total page 385 pages. Available in PDF, EPUB and Kindle. Book excerpt: The internet has become a flexible platform upon which global retail brands can expand and grow. With a greater emphasis on and opportunity for new market opportunities in the digital sphere, the global retail market is undergoing an era of rapid transformation as new web-based retail models emerge to meet the needs of the modern consumer. E-Retailing Challenges and Opportunities in the Global Marketplace explores the transformations occuring in the virtual marketplace as consumer needs and expectations shift to the new age of online shopping. Emphasizing the difficulties business professionals face in the digital age in addition to opportunities for market growth and new product development, this publication is a critical reference source for business professionals, product strategists, web managers, IT specialists, and graduate-level students in the fields of business, retail management, and advertising.

Research Anthology on E-Commerce Adoption, Models, and Applications for Modern Business

Author : Management Association, Information Resources
Publisher : IGI Global
ISBN 13 : 1799889580
Total Pages : 1964 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Research Anthology on E-Commerce Adoption, Models, and Applications for Modern Business by : Management Association, Information Resources

Download or read book Research Anthology on E-Commerce Adoption, Models, and Applications for Modern Business written by Management Association, Information Resources and published by IGI Global. This book was released on 2021-04-16 with total page 1964 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the next few years, it is expected that most businesses will have transitioned to the use of electronic commerce technologies, namely e-commerce. This acceleration in the acceptance of e-commerce not only changes the face of business and retail, but also has introduced new, adaptive business models. The experience of consumers in online shopping and the popularity of the digital marketplace have changed the way businesses must meet the needs of consumers. To stay relevant, businesses must develop new techniques and strategies to remain competitive in a changing commercial atmosphere. The way in which e-commerce is being implemented, the business models that have been developed, and the applications including the benefits and challenges to e-commerce must be discussed to understand modern business. The Research Anthology on E-Commerce Adoption, Models, and Applications for Modern Business discusses the best practices, latest strategies, and newest methods for implementing and using e-commerce in modern businesses. This includes not only a view of how business models have changed and what business models have emerged, but also provides a focus on how consumers have changed in terms of their needs, their online behavior, and their use of e-commerce services. Topics including e-business, e-services, mobile commerce, usability models, website development, brand management and marketing, and online shopping will be explored in detail. This book is ideally intended for business managers, e-commerce managers, marketers, advertisers, brand managers, executives, IT consultants, practitioners, researchers, academicians, and students interested in how e-commerce is impacting modern business models.

The New Digital Era

Author : Simon Grima
Publisher : Emerald Group Publishing
ISBN 13 : 1803829818
Total Pages : 254 pages
Book Rating : 4.8/5 (38 download)

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Book Synopsis The New Digital Era by : Simon Grima

Download or read book The New Digital Era written by Simon Grima and published by Emerald Group Publishing. This book was released on 2022-09-15 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt: The New Digital Era's two volumes highlight the new social and economic policies that are needed to balance the effects on social and economic life and prevent possible conflicts between individuals and societies in the wake of the COVID-19 pandemic and digitalisation.

Encyclopedia of E-Commerce Development, Implementation, and Management

Author : Lee, In
Publisher : IGI Global
ISBN 13 : 1466697881
Total Pages : 2440 pages
Book Rating : 4.4/5 (666 download)

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Book Synopsis Encyclopedia of E-Commerce Development, Implementation, and Management by : Lee, In

Download or read book Encyclopedia of E-Commerce Development, Implementation, and Management written by Lee, In and published by IGI Global. This book was released on 2016-03-31 with total page 2440 pages. Available in PDF, EPUB and Kindle. Book excerpt: The convenience of online shopping has driven consumers to turn to the internet to purchase everything from clothing to housewares and even groceries. The ubiquity of online retail stores and availability of hard-to-find products in the digital marketplace has been a catalyst for a heighted interest in research on the best methods, techniques, and strategies for remaining competitive in the era of e-commerce. The Encyclopedia of E-Commerce Development, Implementation, and Management is an authoritative reference source highlighting crucial topics relating to effective business models, managerial strategies, promotional initiatives, development methodologies, and end-user considerations in the online commerce sphere. Emphasizing emerging research on up-and-coming topics such as social commerce, the Internet of Things, online gaming, digital products, and mobile services, this multi-volume encyclopedia is an essential addition to the reference collection of both academic and corporate libraries and caters to the research needs of graduate-level students, researchers, IT developers, and business professionals. .

Research Anthology on Strategies for Using Social Media as a Service and Tool in Business

Author : Management Association, Information Resources
Publisher : IGI Global
ISBN 13 : 179989021X
Total Pages : 1865 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Research Anthology on Strategies for Using Social Media as a Service and Tool in Business by : Management Association, Information Resources

Download or read book Research Anthology on Strategies for Using Social Media as a Service and Tool in Business written by Management Association, Information Resources and published by IGI Global. This book was released on 2021-05-28 with total page 1865 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social media has become an integral part of society as social networking has become a main form of communication and human interaction. To stay relevant, businesses have adopted social media tactics to interact with consumers, conduct business, and remain competitive. Social technologies have reached a vital point in the business world, being essential in strategic decision-making processes, building relationships with consumers, marketing and branding efforts, and other important areas. While social media continues to gain importance in modern society, it is essential to determine how it functions in contemporary business. The Research Anthology on Strategies for Using Social Media as a Service and Tool in Business provides updated information on how businesses are strategically using social media and explores the role of social media in keeping businesses competitive in the global economy. The chapters will discuss how social tools work, what services businesses are utilizing, both the benefits and challenges to how social media is changing the modern business atmosphere, and more. This book is essential for researchers, instructors, social media managers, business managers, students, executives, practitioners, industry professionals, social media analysts, and all audiences interested in how social media is being used in modern businesses as both a service and integral tool.

The Impact of Digitalization on Current Marketing Strategies

Author : Luis Matosas-López
Publisher : Emerald Group Publishing
ISBN 13 : 1837536864
Total Pages : 257 pages
Book Rating : 4.8/5 (375 download)

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Book Synopsis The Impact of Digitalization on Current Marketing Strategies by : Luis Matosas-López

Download or read book The Impact of Digitalization on Current Marketing Strategies written by Luis Matosas-López and published by Emerald Group Publishing. This book was released on 2024-03-14 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digitalization completely has transformed marketing. It has changed consumption habits, consumer behaviour, and purchasing processes. In addition, it has modified marketing strategies, tactics, and processes, offering a wide range of mechanisms that allow companies, of all types and sizes, to enhance their commercial actions.

Comprehensible Science

Author : Tatiana Antipova
Publisher : Springer Nature
ISBN 13 : 3030857999
Total Pages : 496 pages
Book Rating : 4.0/5 (38 download)

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Book Synopsis Comprehensible Science by : Tatiana Antipova

Download or read book Comprehensible Science written by Tatiana Antipova and published by Springer Nature. This book was released on 2021-08-27 with total page 496 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book gathers selected papers that were submitted to the 2021 International Conference on Comprehensible Science (ICCS 2021) that aims to make available the discussion and the publication of papers on all aspects of single and multi-disciplinary research on conference topics. ICCS 2021 held on June 18–19, 2021. An important characteristic feature of conference is the short publication time and worldwide distribution. Written by respected researchers, the book covers a range of innovative topics related to: artificial intelligence research; big data and data mining; blockchain and cryptocurrency; business, finance and accounting and statistics; cyber security systems; ecology systems; educational technologies; engineering and technology; innovative economics; media technologies; medicine, public health and rehabilitation; nutrition and diet researches; physical and material sciences; and smart cities and contracts. This book may be used for private and professional non-commercial research and classroom use (e.g., sharing the contribution by mail or in hard copy form with research colleagues for their professional non-commercial research and classroom use); for use in presentations or handouts for any level students, researchers, etc.; and for the further development of authors’ scientific career (e.g., by citing and attaching contributions to job or grant application).

Intelligent Systems Design and Applications

Author : Ajith Abraham
Publisher : Springer Nature
ISBN 13 : 303096308X
Total Pages : 1461 pages
Book Rating : 4.0/5 (39 download)

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Book Synopsis Intelligent Systems Design and Applications by : Ajith Abraham

Download or read book Intelligent Systems Design and Applications written by Ajith Abraham and published by Springer Nature. This book was released on 2022-03-26 with total page 1461 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book highlights recent research on intelligent systems and nature-inspired computing. It presents 132 selected papers from the 21st International Conference on Intelligent Systems Design and Applications (ISDA 2021), which was held online. The ISDA is a premier conference in the field of computational intelligence, and the latest installment brought together researchers, engineers and practitioners whose work involves intelligent systems and their applications in industry. Including contributions by authors from 34 countries, the book offers a valuable reference guide for all researchers, students and practitioners in the fields of Computer Science and Engineering.

Research and Practical Issues of Enterprise Information Systems II Volume 1

Author : Li D. Xu
Publisher : Springer
ISBN 13 : 0387759026
Total Pages : 812 pages
Book Rating : 4.3/5 (877 download)

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Book Synopsis Research and Practical Issues of Enterprise Information Systems II Volume 1 by : Li D. Xu

Download or read book Research and Practical Issues of Enterprise Information Systems II Volume 1 written by Li D. Xu and published by Springer. This book was released on 2007-12-24 with total page 812 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume presents work from the IFIP TC 8 WG 8.9 International Conference on the Research and Practical Issues of Enterprise Information Systems (CONFENIS 2007). Enterprise information systems (EIS) have become increasingly popular. EIS integrate and support business processes across functional boundaries in a supply chain environment. In recent years, more and more enterprises world-wide have adopted EIS such as Enterprise Resource Planning (ERP) for running their businesses.

Handbook of Research on Global Fashion Management and Merchandising

Author : Vecchi, Alessandra
Publisher : IGI Global
ISBN 13 : 1522501118
Total Pages : 899 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Handbook of Research on Global Fashion Management and Merchandising by : Vecchi, Alessandra

Download or read book Handbook of Research on Global Fashion Management and Merchandising written by Vecchi, Alessandra and published by IGI Global. This book was released on 2016-05-03 with total page 899 pages. Available in PDF, EPUB and Kindle. Book excerpt: Innovation and novel leadership strategies have aided the successful growth of the fashion industry around the globe. However, as the dynamics of the industry are constantly changing, a deficit can emerge in the overall comprehension of industry strategies and practices. The Handbook of Research on Global Fashion Management and Merchandising explores the various facets of effective management procedures within the fashion industry. Featuring research on entrepreneurship, operations management, marketing, business modeling, and fashion technology, this publication is an extensive reference source for practitioners, academics, researchers, and students interested in the dynamics of the fashion industry.

Young Consumer Behaviour

Author : Ayantunji Gbadamosi
Publisher : Routledge
ISBN 13 : 1351819054
Total Pages : 666 pages
Book Rating : 4.3/5 (518 download)

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Book Synopsis Young Consumer Behaviour by : Ayantunji Gbadamosi

Download or read book Young Consumer Behaviour written by Ayantunji Gbadamosi and published by Routledge. This book was released on 2017-11-22 with total page 666 pages. Available in PDF, EPUB and Kindle. Book excerpt: Although one perspective depicts young consumers as vulnerable and passive in the marketplace system, our knowledge of this consumer group will be inadequate if limited to this contention. Their roles and relevance in family consumption activities are becoming increasingly profound. Available evidence shows that they cannot be ignored in the marketplace dynamics as they consume goods and services in their households and are involved in various other active roles in their household consumption including making decisions where applicable. Hence, the landscape of young consumer behaviour is changing. Young Consumer Behaviour: A Research Companion focusses on exploring the behaviour of young consumers as individuals and societal members. The chapters address different aspects of consumption activities of children as individuals like motivation, involvement, perception, learning, attitude, the self, and personality. Similarly, chapters on consumer behaviour in social settings contextualised to young consumers including culture, sub-culture, family, and groups are incorporated into the book. This book fills a gap in the literature by addressing the dynamics of consumption patterns of this consumer group, in relation to various marketing stimuli and different stakeholders. It combines eclectic perspectives on the topic and specifically, bridges the gap between historical perspectives and contemporary issues. Building on the extant literature in the field of marketing and consumer behaviour, this book is a compendium of research materials and constitutes an essential reference source on young consumer behaviour issues with both academic and managerial implications.

Papers in ITJEMAST 12(6) 2021

Author :
Publisher : International Transaction Journal of Engineering, Management, & Applied Sciences & Technologies
ISBN 13 :
Total Pages : pages
Book Rating : 4./5 ( download)

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Book Synopsis Papers in ITJEMAST 12(6) 2021 by :

Download or read book Papers in ITJEMAST 12(6) 2021 written by and published by International Transaction Journal of Engineering, Management, & Applied Sciences & Technologies. This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: International Transaction Journal of Engineering, Management, & Applied Sciences & Technologies publishes a wide spectrum of research and technical articles as well as reviews, experiments, experiences, modelings, simulations, designs, and innovations from engineering, sciences, life sciences, and related disciplines as well as interdisciplinary/cross-disciplinary/multidisciplinary subjects. Original work is required. Article submitted must not be under consideration of other publishers for publications.

Handbook of Research on IoT, Digital Transformation, and the Future of Global Marketing

Author : El-Gohary, Hatem
Publisher : IGI Global
ISBN 13 : 1799871940
Total Pages : 471 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Handbook of Research on IoT, Digital Transformation, and the Future of Global Marketing by : El-Gohary, Hatem

Download or read book Handbook of Research on IoT, Digital Transformation, and the Future of Global Marketing written by El-Gohary, Hatem and published by IGI Global. This book was released on 2021-06-25 with total page 471 pages. Available in PDF, EPUB and Kindle. Book excerpt: The business world today is changing enormously due to many factors that affect every element of the business cycle worldwide. From globalization to recession, in addition to other environmental forces, companies today face numerous challenges that have a great impact on business. Among the factors that are affecting the current way business is conducted are the emergence of marketing tools including the internet, internet of things (IoT), virtual reality, mobile applications, social media, electronic word of mouth (eWoM), artificial intelligence, digital marketing, and more that have a great impact not only on customers but also on companies. It is imperative for businesses to embrace the utilization of these tools in order to expand their customer base and provide unique, successful consumer experiences. The Handbook of Research on IoT, Digital Transformation, and the Future of Global Marketing provides comprehensive coverage of current global marketing trends related to the use of technology. The book links the industry with academia by providing useful insights on how to improve businesses’ ability to create and customize customer value and loyalty. Covering topics including e-commerce, mobile marketing, website development, and phygital customer experiences, this book is essential for marketers, brand managers, advertisers, IT consultants and specialists, customer relations officers, managers, practitioners, business owners, marketing and business associations, students, researchers, and academicians interested in incorporating the latest technologies and marketing strategies into their businesses and studies.

Digital Transformation for Fashion and Luxury Brands

Author : Wilson Ozuem
Publisher : Springer Nature
ISBN 13 : 303135589X
Total Pages : 510 pages
Book Rating : 4.0/5 (313 download)

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Book Synopsis Digital Transformation for Fashion and Luxury Brands by : Wilson Ozuem

Download or read book Digital Transformation for Fashion and Luxury Brands written by Wilson Ozuem and published by Springer Nature. This book was released on 2024 with total page 510 pages. Available in PDF, EPUB and Kindle. Book excerpt: Zusammenfassung: This book re-evaluates the diffusion and positioning of fashion and luxury brands following the impact and disruption of digital transformations, particularly on existing omni-channel models and touchpoints and consumer behaviours. By exploring the importance of digital transformation and discussing the benefits and challenges it has created for the fashion industry, this book provides insights into the role of various digital technologies, systems and strategies in generating and maintaining brand value and equity, customer engagement and experiences and connecting the marketplace and marketspace. Wilson Ozuem teaches and supervises research projects in a number of UK universities, including Anglia Ruskin University, City University of London, Warwick University, University of Birmingham and the University of Cumbria. His specific research interest is understanding the impacts of emerging computer-mediated marketing environments (CMMEs) on the fashion industry. Professor Ozuem is acknowledged as one of the international leaders in the study of digital marketing and multichannel retailing. His research has been published in key journals, including the European Journal of Marketing, Journal of Business Research, and many others. Silvia Ranfagni is Associate Professor of Marketing at the Department of Economics and Management at the University of Florence, Italy. Her research interests include innovation, internationalization, and brand management with special reference to the fashion and cultural industry. She has participated in international marketing conferences and has published in national and international journals such as Journal of Fashion Marketing and Management, Management Decision, European Journal of Marketing, Journal of Business Research, and Journal of Interactive Marketing. Michelle Willis is a lecturer of digital marketing at London Metropolitan University. Her doctorate is focused on customer loyalty and engagement within online brand communities. Her research lies in emerging technologies, particularly the interface between social networking sites and the development of marketing programmes. Several of her articles have been published in the journals Psychology & Marketing, Information Technology & People and Qualitative Market Research, and were presented at the American Marketing Association conference and the European Marketing Academy conference. Chapter 16 is available open access under a Creative Commons Attribution 4.0 International License via link.springer.com