Chinas Generation Y

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China's Generation Y

Author : Michael Stanat
Publisher : Homa & Sekey Books
ISBN 13 : 1931907323
Total Pages : 512 pages
Book Rating : 4.9/5 (319 download)

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Book Synopsis China's Generation Y by : Michael Stanat

Download or read book China's Generation Y written by Michael Stanat and published by Homa & Sekey Books. This book was released on 2006 with total page 512 pages. Available in PDF, EPUB and Kindle. Book excerpt: Based on interviews and surveys conducted in Shanghai by the author, this is the first English book to look into all aspects of China's young generation - their life styles, relationships with family and society, views, dreams and development. Growing up during the information age, China's Generation Y (born between 1981 and 1995) is unlike any of its predecessors, sporting branded items and increasingly sharing some of the same ideas as western youth. Living in a rapidly developing country, this generation of teenagers in China will most likely be the political and business leaders of the world's next superpower by the year 2025. China's Generation Y explores these perspectives by delving into the nooks and crannies of Chinese teenagers' stories. The book is not only for those who seek to acquaint themselves with this crucial generation from the perspective of a western peer, but also for business leaders who wish to cater to the up-and-coming Chinese consumers. Informative and stimulating, this book will open up a new horizon for many in the west who will ultimately meet the need and challenge of this emerging Chinese generation.

China's Generation Y and Youth Culture

Author : Michael Kennedy
Publisher : GRIN Verlag
ISBN 13 : 365658348X
Total Pages : 9 pages
Book Rating : 4.6/5 (565 download)

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Book Synopsis China's Generation Y and Youth Culture by : Michael Kennedy

Download or read book China's Generation Y and Youth Culture written by Michael Kennedy and published by GRIN Verlag. This book was released on 2014-01-29 with total page 9 pages. Available in PDF, EPUB and Kindle. Book excerpt: Essay from the year 2013 in the subject Orientalism / Sinology - Chinese / China, grade: A, Webster University, language: English, abstract: The post-1980 generation of Chinese or China’s Generation Y can be characterized by a number of factors. One of the most significant factors that characterizes China’s post-1980 generation that differs from previous generations is the strong materialistic attitude that has become apparent. One such example, as outlined by Yan (2006, pg. 255) is the dramatic embrace of McDonald’s in China. This embrace of McDonald’s and the slogan “I’m lovin’ it” or “jiu xihuan” resonates this life aspiration to achieve “instant individual gratification in terms of a pleasurable and comfortable material life”. This attitude is in opposition to China’s former generations who embraced a more collective mindset and had less desire for material gain. In contrast, China’s new generation are more comparable to American youth as having an “individualistic” and fun-seeking behavior that goes beyond social norms. However, where this differs is where Chinese and American youth perform such acts. While Americans may be more outwardly public about their behavior, the Chinese appear to place more emphasis on personal consumption. Furthermore, as Yan (2006, pg. 256) describes, this new generation also have ambitions in the field of business to build wealth in order to acquire more material wealth. In contrast under Chairman Mao, former generations were more concerned with being provided for through the communist system. Part of this reason is because of China’s new economic policies where advancing financially is more possible than ever and this new generation is responsible for fulfilling the dreams of their parents and to provide for them as they grow old.

China's Generation Gap

Author : Jiaming Sun
Publisher : Routledge
ISBN 13 : 1317235975
Total Pages : 226 pages
Book Rating : 4.3/5 (172 download)

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Book Synopsis China's Generation Gap by : Jiaming Sun

Download or read book China's Generation Gap written by Jiaming Sun and published by Routledge. This book was released on 2018-01-12 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: Based on data collected for the Generation Gap Survey in Shanghai and updated to take into account contemporary trends, this book uses an empirical approach to study the generation gap in China. It covers various aspects of life from professional and family life to political participation and belief systems, analysing and comparing the values held by four different generations. Encompassing more than 2000 case studies and drawing on a wealth of fieldwork interviews, in particular it examines the experiences, thoughts and perceptions of adolescents, young adults, the middle-aged, and the elderly. As the largest sociological survey ever conducted regarding attitudes and value changes by different age groups in Shanghai, it highlights how social change and globalization have impacted on new generations, and the results indicate the dramatic difference and supersession of social ideologies between the generations. A unique piece of research, shedding light on a changing Chinese society, China’s Generation Gap will be of huge value to students and scholars of Chinese culture and society, Chinese social policy, globalisation and cultural studies.

Global Capital, Local Culture

Author : Anthony Y. H. Fung
Publisher : Peter Lang
ISBN 13 : 9780820495002
Total Pages : 240 pages
Book Rating : 4.4/5 (95 download)

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Book Synopsis Global Capital, Local Culture by : Anthony Y. H. Fung

Download or read book Global Capital, Local Culture written by Anthony Y. H. Fung and published by Peter Lang. This book was released on 2008 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines the way transnational media companies have entered the Chinese entertainment market. Based on the author's ethnographic work and over 100 interviews with senior executives in global media corporations, including Warner Bros. Pictures, Viacom's MTV Channel, and Nickelodeon and News Corporation's Channel V, the book analyzes the concrete globalization/localization strategies of these corporations and how they cope with the various political and economic constraints of working in China.

Cyber-nationalism in China

Author : Ying Jiang
Publisher : University of Adelaide Press
ISBN 13 : 0987171895
Total Pages : 156 pages
Book Rating : 4.9/5 (871 download)

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Book Synopsis Cyber-nationalism in China by : Ying Jiang

Download or read book Cyber-nationalism in China written by Ying Jiang and published by University of Adelaide Press. This book was released on 2012 with total page 156 pages. Available in PDF, EPUB and Kindle. Book excerpt: The prevailing consumerism in Chinese cyberspace is a growing element of Chinese culture and an important aspect of this book. Chinese bloggers, who have strongly embraced consumerism and tend to be apathetic about politics, have nonetheless demonstrated political passion over issues such as the Western media's negative coverage of China. In this book, Jiang focuses upon this passion - Chinese bloggers' angry reactions to the Western media's coverage of censorship issues in current China - in order to examine China's current potential for political reform. A central focus of this book, then, is the specific issue of censorship and how to interpret the Chinese characteristics of it as a mechanism currently used to maintain state control. While Cyber-Nationalism in China examines fundamental questions surrounding the political implications of the Internet in China, it avoids simply predicting that the Internet does or does not lead to democratization. Applying a theoretical approach based on the Foucauldian notion of governmentality, the book builds on current scholarship that has attempted to move beyond examining the dynamics of the socio-cultural and -political use of new media technologies. Instead, this book's more intricate theoretical approach does not only accommodate the kind of liberal (apolitical or political) use observed on the Internet in China, but indicates that desires for political change, such as they are, are implicitly embedded in the relationship between China's online communities and state apparatus - noting, however, that the latter claims total governance over the Internet in the name of the people.

Geek in China

Author : Matthew B. Christensen
Publisher : Tuttle Publishing
ISBN 13 : 1462918360
Total Pages : 149 pages
Book Rating : 4.4/5 (629 download)

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Book Synopsis Geek in China by : Matthew B. Christensen

Download or read book Geek in China written by Matthew B. Christensen and published by Tuttle Publishing. This book was released on 2016-11-15 with total page 149 pages. Available in PDF, EPUB and Kindle. Book excerpt: For every fan of kung fu, steamed dumplings, Confucius and giant skyscrapers, A Geek in China is a hip, smart and concise guide to the Middle Kingdom. Packed with photographs and short articles on all aspects of Chinese culture, past and present, A Geek in China introduces readers to everything from Taoism and Confucianism to pop music and China's new middle class. A mix of traditional culture, such as highlights of Chinese history, great historical and mythological figures, traditional medicine, how the Chinese language works, real Chinese food, martial arts, and how the Chinese Communist Party works, is complimented with information on what makes China unique today. Chapters discuss why China is so crowded, what it's like to work in an office, internet and cell phone culture, dating and marriage practices, top popular movies and movie stars, the contemporary art scene, China's amazing new architecture and infrastructure, and popular holidays. It also contains chapters on what makes the Chinese tick, such as the importance of harmony in society, the practice of humility, and the importance of hierarchy. For visitors to the country, the author includes sections on what to see, both common cultural sites and off-the-beaten-track sites, and how to get around in China. Sections on visiting Hong Kong and Taiwan are also included. This China travel guide is a unique guide to the world's most populous and longest continuous culture. Readers will learn essential information about China's past and present to be able to understand the many references to history, politics, and pop culture that come up in everyday conversation and in the media.

Distributed, Ambient and Pervasive Interactions

Author : Norbert Streitz
Publisher : Springer
ISBN 13 : 3319586971
Total Pages : 717 pages
Book Rating : 4.3/5 (195 download)

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Book Synopsis Distributed, Ambient and Pervasive Interactions by : Norbert Streitz

Download or read book Distributed, Ambient and Pervasive Interactions written by Norbert Streitz and published by Springer. This book was released on 2017-07-03 with total page 717 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book constitutes the refereed proceedings of the 5th International Conference on Distributed, Ambient and Pervasive Interactions, DAPI 2017, held as part of the 19th International Conference on Human-Computer Interaction, HCII 2017, held in Vancouver, BC, Canada, in July 2017. The total of 1228 papers presented at the 15 colocated HCII 2017 conferences was carefully reviewed and selected from 4340 submissions. These papers address the latest research and development efforts and highlight the human aspects of design and use of computing systems. The papers accepted for presentation thoroughly cover the entire field of human-computer interaction, addressing major advances in knowledge and effective use of computers in a variety of application areas. This volume contains papers addressing the following major topics: designing and evaluating distributed, ambient and pervasive interactions; natural interaction; smart cities; art and cultural heritage in smart environments; smart environments for quality of life; smart environments for learning and creativity; and ambient games and humour.

Consumer Nationalism in China

Author : Maggie Ying Jiang
Publisher : Anthem Press
ISBN 13 : 183998287X
Total Pages : 112 pages
Book Rating : 4.8/5 (399 download)

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Book Synopsis Consumer Nationalism in China by : Maggie Ying Jiang

Download or read book Consumer Nationalism in China written by Maggie Ying Jiang and published by Anthem Press. This book was released on 2024-05-14 with total page 112 pages. Available in PDF, EPUB and Kindle. Book excerpt: China has made nationalism central as the country seeks to achieve a “rejuvenation of the Chinese nation.” The new wave of consumer nationalism in China reached a fever pitch in recent years. This book will be the first book that systematically analyzes the different waves of consumer nationalism in China, the types of its nationalistic consumer actions, and the critical impact of the new wave which has increased the possibility of a consumer base that could turn hostile at any moment. It argues that the outbursts of nationalist consumer outrage have become an increasing risk for businesses in China or businesses dealing with Chinese markets and that as China faces growing diplomatic challenges abroad, multinational companies need to enhance focus and strategic planning in communication operations when dealing with the world’s second-largest economy.

The Culture of Leadership in Contemporary China

Author : Paul Michael Linehan
Publisher : Lexington Books
ISBN 13 : 1498557287
Total Pages : 287 pages
Book Rating : 4.4/5 (985 download)

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Book Synopsis The Culture of Leadership in Contemporary China by : Paul Michael Linehan

Download or read book The Culture of Leadership in Contemporary China written by Paul Michael Linehan and published by Lexington Books. This book was released on 2017-12-06 with total page 287 pages. Available in PDF, EPUB and Kindle. Book excerpt: The resurgence of Confucianism, Daoism, and Buddhism in the context of Chinese leadership values has emerged as a foundation for a new generation of leaders. The once-in-a-decade transition of China’s leadership witnessed the ascendency of a consensus-oriented fifth generation of leaders supporting a central authoritative figure whose priority will likely include the reconciliation of a waning communist ideology juxtaposed with its ostensible embrace of capitalism. How will Chinese Communist Party authority, ideology, and control address the encroachment of Western values that are centered on Roman law, Greek philosophy, and Christian religion which prioritizes individual freedom and democracy? This book examines the role of traditional Chinese values, ideology, and philosophy as a key determinant in modern China’s leadership succession. The author asserts that, as communist ideology wanes, Chinese leaders will turn to their own traditional values found in Confucianism, Daoism, and Buddhism to establish legitimacy to rule as they seek to promote Chinese prominence and greatness in the world. The author’s research assesses China’s promotion of its own traditional values in rejecting foreign value influence. Since the inception of modern China at the beginning of the 20th century, China’s leadership transition has evolved from an authoritarian, cult-like dictatorship to a consensus-oriented process. In researching this metamorphosis, this book offers social, political, cultural, and historical perspectives to demonstrate that Chinese human values and character factors have risen in prominence as key elements in the mandate of Chinese governance and leadership. The author concludes that Chinese leadership values and its study and diffusion across sectors of Chinese leadership—including business, organizations, and government—have become a means to accentuate Chinese values as a viable alternative to Western claims of absolute and universally accepted values.

The New Generation Z in Asia

Author : Elodie Gentina
Publisher : Emerald Group Publishing
ISBN 13 : 1800432208
Total Pages : 260 pages
Book Rating : 4.8/5 (4 download)

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Book Synopsis The New Generation Z in Asia by : Elodie Gentina

Download or read book The New Generation Z in Asia written by Elodie Gentina and published by Emerald Group Publishing. This book was released on 2020-10-23 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: The New Generation Z in Asia: Dynamics, Differences, Digitalization is the first book to compare the Asiatic Generation Z (born 1990–1995) in terms of country and culture specific drivers and characteristics based on interdisciplinary and international scientific research.

Wonder Woman

Author : I. Ellwood
Publisher : Springer
ISBN 13 : 0230594034
Total Pages : 256 pages
Book Rating : 4.2/5 (35 download)

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Book Synopsis Wonder Woman by : I. Ellwood

Download or read book Wonder Woman written by I. Ellwood and published by Springer. This book was released on 2008-05-21 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Women are the most financially attractive target audience and buy the majority of products and services, so improving the way we market to women is the easiest and most effective business growth strategy. This book dispels the traditional stereotypes about women as consumers and creates a clear business case for marketing to women.

Grammar and Beyond Level 3 Workbook B

Author : Kathryn O'Dell
Publisher : Cambridge University Press
ISBN 13 : 1107601991
Total Pages : 137 pages
Book Rating : 4.1/5 (76 download)

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Book Synopsis Grammar and Beyond Level 3 Workbook B by : Kathryn O'Dell

Download or read book Grammar and Beyond Level 3 Workbook B written by Kathryn O'Dell and published by Cambridge University Press. This book was released on 2012-08-20 with total page 137 pages. Available in PDF, EPUB and Kindle. Book excerpt: Based on extensive research, Grammar and Beyond ensures that students study accurate information about grammar and apply it in their own speech and writing. This is the second half of Workbook, Level 3. In the Workbook, learners gain additional practice in the grammar from the Student's Book, including practice correcting common learner errors.

China Business 2.0

Author : Henk R. Randau
Publisher : Springer
ISBN 13 : 3319076779
Total Pages : 233 pages
Book Rating : 4.3/5 (19 download)

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Book Synopsis China Business 2.0 by : Henk R. Randau

Download or read book China Business 2.0 written by Henk R. Randau and published by Springer. This book was released on 2014-11-10 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: China is entering a new stage of economic and societal development, called China 2.0, a new era that is characterized by China’s diminishing low-cost advantage and increased local competition. Succeeding in the China 2.0 era will require western managers to reposition their businesses. Inspired by their extensive experience in doing business in China, the authors present more than 40 key issues in a compact format suitable for time-constrained executives. The book covers the overall effects on the economy, highlights future challenges, gives first-hand advice on how to manage a business in China, and helps the reader to understand the Chinese culture. China Business 2.0 also contains valuable insight sections in which top executives and consultants share their on-the-ground experiences in China. In addition, it features numerous practical tips that will help managers to be effective in China.

Employees and Employers in Service Organizations

Author : Arvind K. Birdie
Publisher : CRC Press
ISBN 13 : 1315341638
Total Pages : 206 pages
Book Rating : 4.3/5 (153 download)

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Book Synopsis Employees and Employers in Service Organizations by : Arvind K. Birdie

Download or read book Employees and Employers in Service Organizations written by Arvind K. Birdie and published by CRC Press. This book was released on 2017-04-21 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt: With the increasing globalization and fast-paced technological advances in business today, service organizations must to respond to the changing business dynamic between employers and employees. The service industry has metamorphosed into a revolution not only in United States but in developed and developing countries also. Highly industrialized countries have become ‘service economies’, at least when measured in terms of share of the workforce employed in service industries. This new book, Employees and Employers in Service Organizations: Emerging Challenges and Opportunities, the first volume in the 21st Century Business Management book series, provides an in-depth exploration of recent concepts and trends in business management in the service industries. It looks at the changing expectations and loyalties of young workers and others and the challenges and opportunities presented for service employers. The book considers theory and research findings, providing a plethora of practical implications and applications for these new workplace behavior dynamics. Exploring the different perspectives and concepts from the book’s researchers and authors, Employees and Employers in Service Organizations: Emerging Challenges and Opportunities cover themes such as • work-life balance • spirituality in the workplace • emerging positive psychology concepts, such as psychological capital, knowledge management, and mindfulness • expectations, motivation, and behavior of different generations, such as Generation Y This informative volume will be valuable for faculty teaching courses in management and self-improvement for leaders and executives as well as for those in service industries.

Contemporary Marketing Management for Tourism and Hospitality

Author : Nikolaos Stylos
Publisher : Springer Nature
ISBN 13 : 3031650492
Total Pages : 356 pages
Book Rating : 4.0/5 (316 download)

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Book Synopsis Contemporary Marketing Management for Tourism and Hospitality by : Nikolaos Stylos

Download or read book Contemporary Marketing Management for Tourism and Hospitality written by Nikolaos Stylos and published by Springer Nature. This book was released on with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Fashion in 21st Century China

Author : Yuli Bai
Publisher : Springer Nature
ISBN 13 : 9811629269
Total Pages : 190 pages
Book Rating : 4.8/5 (116 download)

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Book Synopsis Fashion in 21st Century China by : Yuli Bai

Download or read book Fashion in 21st Century China written by Yuli Bai and published by Springer Nature. This book was released on 2021-10-25 with total page 190 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores the dynamic landscape of fashion in China since the beginning of the 21st century through an integrated perspective. The book considers key questions related to the changes in China’s fashion dynamics driven largely by the shifts in the mindset of Chinese consumers due to the current sociocultural contexts. To provide an understanding of these important shifts, this three-part monograph pays close attention to the new generation of Chinese fashion designers and consumers. The book explores in detail related topics such as, how today’s Chinese consumers relate to foreign brands, the meaning of apparel brands as identity symbols or cultural signs to contemporary young consumers, the attractiveness of Western fashion designers and brands in the eyes of current Chinese consumers as compared to past consumers, and how brands could adapt to the online-centered consumption behavior. The book serves as an insightful update on the Chinese fashion landscape for researchers, practitioners and passionate followers of its evolution.

Tourist Behavior

Author : Metin Kozak
Publisher : Springer
ISBN 13 : 3319785532
Total Pages : 208 pages
Book Rating : 4.3/5 (197 download)

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Book Synopsis Tourist Behavior by : Metin Kozak

Download or read book Tourist Behavior written by Metin Kozak and published by Springer. This book was released on 2018-04-18 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines and analyzes tourism consumption and tourist experiences, employing a systematic and case study-driven perspective. Covering approaches with a wider geographical background, it considers issues like tourism place experience and co-creation, as well as the behavior of tourists on guided tours, at trade shows and exhibitions, and in museums. Dedicated chapters deal with the aspect of customer satisfaction in places such as hotels or restaurants. In closing, the book highlights tourist behavior in the context of cultural heritage, regional and cultural differences and the general frameworks of consumer happiness and responsibility. Given its focus, the book provides a unique view on the interplay of tourism consumption and tourist experiences, and presents a comprehensive selection of case studies to exemplify and discuss in detail the frameworks covered and the current state of practice.