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Author : Tomasita Madrid Chandler
Publisher :
ISBN 13 :
Total Pages : 688 pages
Book Rating : 4.:/5 (321 download)
Download or read book Children and Adolescents in the Market Place written by Tomasita Madrid Chandler and published by . This book was released on 1999 with total page 688 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Daniel Acuff
Publisher : Simon and Schuster
ISBN 13 : 1451603177
Total Pages : 232 pages
Book Rating : 4.4/5 (516 download)
Download or read book What Kids Buy and Why written by Daniel Acuff and published by Simon and Schuster. This book was released on 2010-06-15 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you're in the business of marketing or developing products and programs for kids, What Kids Buy and Why belongs in your office. How can you create outstanding products and programs that will win in the marketplace and in the hearts of kids and parents? Dan S. Acuff and Robert H. Reiher have invented a development and marketing process called Youth Market Systems that puts the needs, abilities, and interests of kids first. This system makes sure you won't miss the mark whether you're trying to reach young children or teens, boys or girls, or whether you're selling toys, sports equipment, snacks, school supplies, or software. Based on the latest child development research, What Kids Buy and Why is chock-full of provocative information about the cognitive, emotional, and social needs of each age group. This book tells you among other things--why 3-through-7-year-olds love things that transform, why 8-through-12-year-olds love to collect stuff, how the play patterns of boys and girls differ, and why kids of all ages love slapstick.What Kids Buy and Why is the result of Acuff and Reiher's almost twenty years of consulting with high-profile clients including Johnson & Johnson, Nike, Microsoft, Nestle, Tyco, Disney, Pepsi, Warner Brothers, LucasFilm, Amblin/Spielberg, Mattel, Hasbro, Kraft, Coca-Cola, Quaker Oats, General Mills, Broderbund, Bandai, Sega, ABC, CBS, I-HOP, Domino's, Hardee's, and Kellogg's. Special features include: an innovative matrix for speedy, accurate product analysis and program development a clear, step-by-step process for making decisions that increase your product's appeal to kids tools and techniques for creating characters that kids love Here is the complete one-stop tool for understanding what children of all ages want to buy.
Author : Institute of Medicine
Publisher : National Academies Press
ISBN 13 : 0309097134
Total Pages : 537 pages
Book Rating : 4.3/5 (9 download)
Download or read book Food Marketing to Children and Youth written by Institute of Medicine and published by National Academies Press. This book was released on 2006-05-11 with total page 537 pages. Available in PDF, EPUB and Kindle. Book excerpt: Creating an environment in which children in the United States grow up healthy should be a high priority for the nation. Yet the prevailing pattern of food and beverage marketing to children in America represents, at best, a missed opportunity, and at worst, a direct threat to the health prospects of the next generation. Children's dietary and related health patterns are shaped by the interplay of many factorsâ€"their biologic affinities, their culture and values, their economic status, their physical and social environments, and their commercial media environmentsâ€"all of which, apart from their genetic predispositions, have undergone significant transformations during the past three decades. Among these environments, none have more rapidly assumed central socializing roles among children and youth than the media. With the growth in the variety and the penetration of the media have come a parallel growth with their use for marketing, including the marketing of food and beverage products. What impact has food and beverage marketing had on the dietary patterns and health status of American children? The answer to this question has the potential to shape a generation and is the focus of Food Marketing to Children and Youth. This book will be of interest to parents, federal and state government agencies, educators and schools, health care professionals, industry companies, industry trade groups, media, and those involved in community and consumer advocacy.
Author : David M. Boush
Publisher : Routledge
ISBN 13 : 1136648690
Total Pages : 258 pages
Book Rating : 4.1/5 (366 download)
Download or read book Deception In The Marketplace written by David M. Boush and published by Routledge. This book was released on 2015-12-22 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the first scholarly book to fully address the topics of the psychology of deceptive persuasion in the marketplace and consumer self-protection. Deception permeates the American marketplace. Deceptive marketing harms consumers’ health, welfare and financial resources, reduces people’s privacy and self-esteem, and ultimately undermines trust in society. Individual consumers must try to protect themselves from marketers’ misleading communications by acquiring personal marketplace deception-protection skills that go beyond reliance on legal or regulatory protections. Understanding the psychology of deceptive persuasion and consumer self-protection should be a central goal for future consumer behavior research. The authors explore these questions. What makes persuasive communications misleading and deceptive? How do marketing managers decide to prevent or practice deception in planning their campaigns? What skills must consumers acquire to effectively cope with marketers’ deception tactics? What does research tell us about how people detect, neutralize and resist misleading persuasion attempts? What does research suggest about how to teach marketplace deception protection skills to adolescents and adults? Chapters cover theoretical perspectives on deceptive persuasion; different types of deception tactics; how deception-minded marketers think; prior research on how people cope with deceptiveness; the nature of marketplace deception protection skills; how people develop deception protection skills in adolescence and adulthood; prior research on teaching consumers marketplace deception protection skills; and societal issues such as regulatory frontiers, societal trust, and consumer education practices. This unique book is intended for scholars and researchers. It should be essential reading for upper level and graduate courses in consumer behavior, social psychology, communication, and marketing. Marketing practitioners and marketplace regulators will find it stimulating and authoritative, as will social scientists and educators who are concerned with consumer welfare.
Author : Michael R. Oppenheim
Publisher : Routledge
ISBN 13 : 1135185581
Total Pages : 374 pages
Book Rating : 4.1/5 (351 download)
Download or read book Marketing Information written by Michael R. Oppenheim and published by Routledge. This book was released on 2013-10-31 with total page 374 pages. Available in PDF, EPUB and Kindle. Book excerpt: Help your patrons create effective marketing research plans with this sourcebook! Marketing Information: A Strategic Guide for Business and Finance Libraries identifies and describes secondary published sources of information for typical marketing questions and research projects. Experts in the field offer a guided tour of the signposts and landmarks in the world of marketing information—highlighting the most important features. This extensive guide serves as a strategic bibliography, covering over 200 printed books and serials, subscription databases, and free Web sites. Marketing Information contains several useful features, including: basic bibliographic descriptions with publisher location, frequency, format, price, and URL contact information for each source listed special text boxes with practical tips, techniques, and short cuts an alphabetical listing of all source titles an index to subjects and sources Unlike some research guides that recommend only esoteric and expensive resources, this book offers a well-balanced mix of the 'readily available' and the costly and/or not widely available, so that researchers who lack immediate access to a large university business research collection still has a core of accessible materials that can be found in a public library or on the Web. This book will help you provide top-notch service to clients such as: marketing instructors in developing assignments and other curricula which incorporate a business information literacy component students whose assignments require library or other research to identify and use key marketing information tools entrepreneurs and self-employed business people writing marketing plans, business plans, loan applications, and feasibility plans marketers who wish to consult and/or incorporate standard secondary sources in their marketing plans or research projects experienced market researchers who need relevant secondary sources as a preliminary step to surveys, questionnaires, and focus groups reference librarians who advise these groups in academic, public, or corporate library settings collection development librarians selecting material for public, academic, and special libraries Marketing Information is a practical tool for marketers and for those studying to be marketers. The authors are seasoned academic business librarians who have helped doctoral candidates, faculty researchers, MBA and undergraduate students, marketing professionals, entrepreneurs, and business managers all find the right information. Now, in this resource, they come together to help you!
Author : Victor C. Strasburger
Publisher : SAGE Publications
ISBN 13 : 1483315886
Total Pages : 673 pages
Book Rating : 4.4/5 (833 download)
Download or read book Children, Adolescents, and the Media written by Victor C. Strasburger and published by SAGE Publications. This book was released on 2013-03-14 with total page 673 pages. Available in PDF, EPUB and Kindle. Book excerpt: Children, Adolescents, and the Media, Third Edition provides a comprehensive, research-oriented overview of how the media impact the lives of children and adolescents in modern society. The approach is grounded in a developmental perspective, focusing on how young people of different ages and levels of cognitive, emotional, and social development interact with the media. Incorporating the most up-to-date research available, Authors Victor C. Strasburger, Barbara J. Wilson, and Amy B. Jordan target areas most controversial and at the heart of debates about the media and public health—equipping students to approach the media as critical consumers.
Author : Amy Beth Jordan
Publisher : Oxford University Press, USA
ISBN 13 : 0199987467
Total Pages : 305 pages
Book Rating : 4.1/5 (999 download)
Download or read book Media and the Well-being of Children and Adolescents written by Amy Beth Jordan and published by Oxford University Press, USA. This book was released on 2014 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: Media and the Well-Being of Children and Adolescents presents cutting-edge research from the field's leading scholars. It considers both traditional media as well as "new" media (such as the Internet), offering a balanced view of the challenges and opportunities media pose for young people's healthy development.
Author : Norma Pecora
Publisher : Routledge
ISBN 13 : 113525138X
Total Pages : 700 pages
Book Rating : 4.1/5 (352 download)
Download or read book Children and Television written by Norma Pecora and published by Routledge. This book was released on 2009-03-04 with total page 700 pages. Available in PDF, EPUB and Kindle. Book excerpt: This seminal volume is a comprehensive review of the literature on children's television, covering fifty years of academic research on children and television. The work includes studies of content, effects, and policy, and offers research conducted by social scientists and cultural studies scholars. The research questions represented here consider the content of programming, children's responses to television, regulation concerning children's television policies, issues of advertising, and concerns about sex and race stereotyping, often voicing concerns that children's entertainment be held to a higher standard. The volume also offers essays by scholars who have been seeking answers to some of the most critical questions addressed by this research. It represents the interdisciplinary nature of research on children and television, and draws on many academic traditions, including communication studies, psychology, sociology, education, economics, and medicine. The full bibliography is included on CD. Arguably the most comprehensive bibliography of research on children and television, this work illustrates the ongoing evolution of scholarship in this area, and establishes how it informs or changes public policy, as well as defining its role in shaping a future agenda. The volume will be a required resource for scholars, researchers, and policy makers concerned with issues of children and television, media policy, media literacy and education, and family studies.
Author : Victor C. Strasburger
Publisher : SAGE Publications
ISBN 13 : 1483301826
Total Pages : 673 pages
Book Rating : 4.4/5 (833 download)
Download or read book Children, Adolescents, and the Media written by Victor C. Strasburger and published by SAGE Publications. This book was released on 2013-03-14 with total page 673 pages. Available in PDF, EPUB and Kindle. Book excerpt: Children, Adolescents, and the Media, Third Edition provides a comprehensive, research-oriented overview of how the media impact the lives of children and adolescents in modern society. The approach is grounded in a developmental perspective, focusing on how young people of different ages and levels of cognitive, emotional, and social development interact with the media. Incorporating the most up-to-date research available, Authors Victor C. Strasburger, Barbara J. Wilson, and Amy B. Jordan target areas most controversial and at the heart of debates about the media and public health—equipping students to approach the media as critical consumers.
Author : Institute of Medicine
Publisher : National Academies Press
ISBN 13 : 0309269563
Total Pages : 87 pages
Book Rating : 4.3/5 (92 download)
Download or read book Challenges and Opportunities for Change in Food Marketing to Children and Youth written by Institute of Medicine and published by National Academies Press. This book was released on 2013-05-14 with total page 87 pages. Available in PDF, EPUB and Kindle. Book excerpt: The childhood obesity epidemic is an urgent public health problem. The most recent data available show that nearly 19 percent of boys and about 15 percent of girls aged 2-19 are obese, and almost a third of U.S. children and adolescents are overweight or obese (Ogden et al., 2012). The obesity epidemic will continue to take a substantial toll on the health of Americans. In the midst of this epidemic, children are exposed to an enormous amount of commercial advertising and marketing for food. In 2009, children aged 2-11 saw an average of more than 10 television food ads per day (Powell et al., 2011). Children see and hear advertising and marketing messages for food through many other channels as well, including radio, movies, billboards, and print media. Most notably, many new digital media venues and vehicles for food marketing have emerged in recent years, including Internet-based advergames, couponing on cell phones, and marketing on social networks, and much of this advertising is invisible to parents. The marketing of high-calorie, low-nutrient foods and beverages is linked to overweight and obesity. A major 2006 report from the Institute of Medicine (IOM) documents evidence that television advertising influences the food and beverage preferences, requests, and short-term consumption of children aged 2-11 (IOM, 2006). Challenges and Opportunities for Change in Food Marketing to Children and Youth also documents a body of evidence showing an association of television advertising with the adiposity of children and adolescents aged 2-18. The report notes the prevailing pattern that food and beverage products marketed to children and youth are often high in calories, fat, sugar, and sodium; are of low nutritional value; and tend to be from food groups Americans are already overconsuming. Furthermore, marketing messages that promote nutrition, healthful foods, or physical activity are scarce (IOM, 2006). To review progress and explore opportunities for action on food and beverage marketing that targets children and youth, the IOM's Standing Committee on Childhood Obesity Prevention held a workshop in Washington, DC, on November 5, 2012, titled "New Challenges and Opportunities in Food Marketing to Children and Youth."
Author : Kathleen A. Chara
Publisher : Jessica Kingsley Publishers
ISBN 13 : 1843107996
Total Pages : 130 pages
Book Rating : 4.8/5 (431 download)
Download or read book A Safe Place for Caleb written by Kathleen A. Chara and published by Jessica Kingsley Publishers. This book was released on 2005 with total page 130 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book is aimed to help people who are dealing with attachment problems and aid understanding into such conditions. It follows the experience of a young boy, Caleb, as he encounters difficulties forming and sustaining healthy relationships and presents a summary of current scientific thought on attachment styles and disorders.
Author : Benjamin R. Barber
Publisher : W. W. Norton & Company
ISBN 13 : 9780393049619
Total Pages : 414 pages
Book Rating : 4.0/5 (496 download)
Download or read book Con$umed written by Benjamin R. Barber and published by W. W. Norton & Company. This book was released on 2007 with total page 414 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Offers a vivid portrait of a global economy that overproduces goods and targets children as consumers ... where the primary goal is no longer to manufacture goods but needs." - cover.
Author : John C. Coleman
Publisher : Taylor & Francis
ISBN 13 : 1000814254
Total Pages : 264 pages
Book Rating : 4.0/5 (8 download)
Download or read book Youth Policy in the 1990s written by John C. Coleman and published by Taylor & Francis. This book was released on 2022-12-29 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: Despite its importance, youth policy is an often-ignored area of Government planning and legislation, and policy initiatives seem to lack any guiding theme or relevance to the needs of young people. In Youth Policy in the 1990s originally published in 1992, the editors brought together prominent experts in the key areas of youth policy at the time. They provide a critical review of the major issues which implicitly or explicitly affect the world of adolescents and examine to what extent they paint a picture of existing youth policy. The aim was to provide a baseline for a policy on youth in the 1990s. The book recommends the introduction of a Minister for Young People and the use of youth impact statements at national and local level and seeks to provide information and argument for those seeking to plan policy for young people from a corporate or inter-agency perspective. The contributors are all recognized experts in their fields. They tackle their topic first by examining the historical perspective, with a special concentration on the previous decade. Each has paid regard to particular themes – ethnicity, class and gender, and where possible, has brought in material from other countries and cultures. They have then put forward suggestions for future policy.
Author : Victor C. Strasburger
Publisher : Elsevier Health Sciences
ISBN 13 : 1455746827
Total Pages : 220 pages
Book Rating : 4.4/5 (557 download)
Download or read book Children, Adolescents, and the Media, An Issue of Pediatric Clinics written by Victor C. Strasburger and published by Elsevier Health Sciences. This book was released on 2012-08-28 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: Dr. Strasburger addresses a popular topic in mainstream media: What are the effects of the multitude of media that are available to our children and adolescents? His well-published authors try to answser this question with articles devoted to thefollowng topics: Health Effects of Media on Children and Adolescents; What Every Pediatrician Needs to Know About Social Networking Sites; Should Babies Be Watching TV and Videos?; Internet Bullying; Creative and Prosocial Uses of Media; Videogames: Good or Bad?; The New Threat of Digital Advertising; Does Media Use Cause Obesity?; Media in the Classroom; Eating Disorders and the Media; and Setting Up an Adolescent Health Website.
Author : United States. Congress. House. Select Committee on Children, Youth, and Families
Publisher :
ISBN 13 :
Total Pages : 144 pages
Book Rating : 4.3/5 (121 download)
Download or read book The New Unemployed written by United States. Congress. House. Select Committee on Children, Youth, and Families and published by . This book was released on 1984 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Monica Barry
Publisher : Psychology Press
ISBN 13 : 9780415319034
Total Pages : 336 pages
Book Rating : 4.3/5 (19 download)
Download or read book Youth Policy and Social Inclusion written by Monica Barry and published by Psychology Press. This book was released on 2005 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: Youth Policy and Social Inclusion takes a holistic and multidisciplinary approach to identify and analyze the factors which promote or discourage social inclusion of young people in society today.
Author :
Publisher :
ISBN 13 :
Total Pages : 268 pages
Book Rating : 4.:/5 (3 download)
Download or read book Mental Health, United States written by and published by . This book was released on 1996 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt:
