Author : Michael Batie
Publisher : LAP Lambert Academic Publishing
ISBN 13 :
Total Pages : 410 pages
Book Rating : 4.3/5 (121 download)
Book Synopsis Charter Schools and Market Segmentation by : Michael Batie
Download or read book Charter Schools and Market Segmentation written by Michael Batie and published by LAP Lambert Academic Publishing. This book was released on 2010 with total page 410 pages. Available in PDF, EPUB and Kindle. Book excerpt: This research was conducted to examine the effect(s) of charter school marketing on the Los Angeles Unified School District (LAUSD) education landscape with respect to the racial stratification of charter schools. Information from four sources: school websites, a survey of charter school parents, existing online statistics and data, and various school documents and marketing materials comprised the quantitative and qualitative data used in this research. The major finding was that there are two theoretical constructs at work, the market and the polis (Stone, 2006), that explain the stratification that exists within charter schools in the LAUSD. Each of these models describes charter schools at different times during the school life cycle. The polis dominates during the creation of a charter school, while market theory explains the operation and maintenance of ongoing charter organizations.