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Changes In Marketing Strategies And Tactics Of Life Insurance Companies
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Book Synopsis Strategic Marketing Management and Tactics in the Service Industry by : Sood, Tulika
Download or read book Strategic Marketing Management and Tactics in the Service Industry written by Sood, Tulika and published by IGI Global. This book was released on 2017-03-20 with total page 415 pages. Available in PDF, EPUB and Kindle. Book excerpt: Customer satisfaction is a critical factor to the potential success or failure of a business. By implementing the latest marketing strategies, organizations can better withstand the competitive market. Strategic Marketing Management and Tactics in the Service Industry is an essential reference publication that features the latest scholarly research on service strategies for competitive advantage across industries. Covering a broad range of topics and perspectives such as customer satisfaction, healthcare service, and microfinance, this book is ideally designed for students, academics, practitioners, and professionals seeking current research on best practices to build rapport with customers.
Book Synopsis Developing Successful Marketing Strategies by : Gary W. Randazzo
Download or read book Developing Successful Marketing Strategies written by Gary W. Randazzo and published by Business Expert Press. This book was released on 2014-05-15 with total page 154 pages. Available in PDF, EPUB and Kindle. Book excerpt: What’s your organization’s marketing strategy? Does your company meet real life marketing challenges head on and with success? This book provides a unique approach by using your organization’s mission and vision statements to guide the development of marketing goals, strategies, and tactics. It uses real market examples to demonstrate the development of effective marketing strategies. Central to the development of marketing strategy is the use of the marketing mix of price, place, product, and promotion. This book neatly weaves the process of developing such a marketing strategy with examples given to clarify the theories and guide the reader through the strategic marketing planning process. If you are a manager, business student, or an executive, this book will help you grow an established business or start a new one with smart management techniques and processes that are critical to executing successful marketing strategies. The examples used are from large and small organizations in which the author was personally involved.
Book Synopsis SERVICES MARKETING by : Prof. R.Jothi Priya
Download or read book SERVICES MARKETING written by Prof. R.Jothi Priya and published by Archers & Elevators Publishing House. This book was released on with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Digital and Social Media Marketing by : Nripendra P. Rana
Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Book Synopsis An Analysis of the Impact of Real Estate Investment Trusts Formed by Life Insurance Companies by : Richard Joseph Keintz
Download or read book An Analysis of the Impact of Real Estate Investment Trusts Formed by Life Insurance Companies written by Richard Joseph Keintz and published by . This book was released on 1974 with total page 472 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Marketing Management by : Kenneth E. Clow
Download or read book Marketing Management written by Kenneth E. Clow and published by SAGE Publications. This book was released on 2009-10-22 with total page 719 pages. Available in PDF, EPUB and Kindle. Book excerpt: This concise new text covers all the traditional topics of the course, and also contemporary subjects such as data warehousing, Web site management, and CRM — all areas of work that students will encounter in their future marketing careers. Unique to this text is its customer orientation, reflected in its content, but also in the way that the authors organize the material through the sequence of customer acquisition, interactions, and retention. Each chapter includes topical mini-cases such as the launch of the iPhone, e-Harmony.com, and Southwest Airlines. In addition, there are eight full cases in the back of the book, together with a helpful student guide to analyzing a case.
Book Synopsis Handbook of Death and Dying by : Clifton D. Bryant
Download or read book Handbook of Death and Dying written by Clifton D. Bryant and published by SAGE Publications. This book was released on 2003-10-01 with total page 1146 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This is a singular reference tool . . . essential for academic libraries." --Reference & User Services Quarterly "Students, professionals, and scholars in the social sciences and health professions are fortunate to have the ′unwieldy corpus of knowledge and literature′ on death studies organized and integrated. Highly recommended for all collections." --CHOICE "Excellent and highly recommended." --BOOKLIST "Well researched with lengthy bibliographies . . . The index is rich with See and See Also references . . . Its multidisciplinary nature makes it an excellent addition to academic collections." --LIBRARY JOURNAL "Researchers and students in many social sciences and humanities disciplines, the health and legal professions, and mortuary science will find the Handbook of Death and Dying valuable. Lay readers will also appreciate the Handbook′s wide-ranging coverage of death-related topics. Recommended for academic, health sciences, and large public libraries." --E-STREAMS Dying is a social as well as physiological phenomenon. Each society characterizes and, consequently, treats death and dying in its own individual ways—ways that differ markedly. These particular patterns of death and dying engender modal cultural responses, and such institutionalized behavior has familiar, economical, educational, religious, and political implications. The Handbook of Death and Dying takes stock of the vast literature in the field of thanatology, arranging and synthesizing what has been an unwieldy body of knowledge into a concise, yet comprehensive reference work. This two-volume handbook will provide direction and momentum to the study of death-related behavior for many years to come. Key Features More than 100 contributors representing authoritative expertise in a diverse array of disciplines Anthropology Family Studies History Law Medicine Mortuary Science Philosophy Psychology Social work Sociology Theology A distinguished editorial board of leading scholars and researchers in the field More than 100 definitive essays covering almost every dimension of death-related behavior Comprehensive and inclusive, exploring concepts and social patterns within the larger topical concern Journal article length essays that address topics with appropriate detail Multidisciplinary and cross-cultural coverage EDITORIAL BOARD Clifton D. Bryant, Editor-in-Chief Patty M. Bryant, Managing Editor Charles K. Edgley, Associate Editor Michael R. Leming, Associate Editor Dennis L. Peck, Associate Editor Kent L. Sandstrom, Associate Editor Watson F. Rogers, II, Assistant Editor
Author :group of authors Publisher :Czech Institute of Academic Education z.s. ISBN 13 :8090579175 Total Pages :363 pages Book Rating :4.0/5 (95 download)
Book Synopsis Academic research of SSaH 2015 by : group of authors
Download or read book Academic research of SSaH 2015 written by group of authors and published by Czech Institute of Academic Education z.s.. This book was released on 2015-12-28 with total page 363 pages. Available in PDF, EPUB and Kindle. Book excerpt: International Academic Conference on Social Sciences and Humanities in Prague 2015 (NY'sAC-SSaH 2015 in Prague), Wednesday - Thursday, December 30 - 31, 2015
Book Synopsis American Doctoral Dissertations by :
Download or read book American Doctoral Dissertations written by and published by . This book was released on 1969 with total page 464 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Comprehensive Dissertation Index, 1861-1972: Business and economics by : Xerox University Microfilms
Download or read book Comprehensive Dissertation Index, 1861-1972: Business and economics written by Xerox University Microfilms and published by . This book was released on 1973 with total page 832 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book CIO written by and published by . This book was released on 2002-08-15 with total page 120 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Marketing Communications by : John R Rossiter
Download or read book Marketing Communications written by John R Rossiter and published by SAGE. This book was released on 2018-08-21 with total page 714 pages. Available in PDF, EPUB and Kindle. Book excerpt: Uniting industry experience with academic expertise, the authors combine marketing communications and advertising with the branding perspective, providing students with a practical planning system and a seven-step approach to creating a comprehensive marketing plan. The new SAGE Marketing Communications textbook is a contemporary evolution of the well-known Rossiter and Percy Advertising and Promotion Management textbook, which at its peak was adopted by six of the top 10 U.S. business schools – Stanford, Wharton, Columbia, Berkeley, UCLA, and Northwestern – as well as by the London Business School, Oxford’s Said Business School, and by most of the top business schools in Europe such as Erasmus University Rotterdam, INSEAD, and the Stockholm School of Economics. Key features include: An author analytical approach with checklist frameworks in chapters, providing students with a systematic guide to doing marketing communications. A managerial perspective, helping students to become a marketing manager and study as though they are in the role. Coverage of key new marketing communications topics such as branding and social media. In each of the end-of-chapter questions there are mini-cases that involve real brands, and the numerous examples throughout the text refer to globally known brands such as Gillette, Mercedes, Revlon, and Toyota. The book is supported by online instructor resources, including PowerPoint slides and teaching outlines for each chapter, multiple choice exam questions and answers, team project templates, true and false quizzes and answers, and an instructor manual. Suitable for Marketing Communications and Advertising & Promotion modules at UG and PG levels.
Book Synopsis Issues in Marketing by : Robert E. Karp
Download or read book Issues in Marketing written by Robert E. Karp and published by Ardent Media. This book was released on 1974 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Your Strategy Needs a Strategy by : Martin Reeves
Download or read book Your Strategy Needs a Strategy written by Martin Reeves and published by Harvard Business Review Press. This book was released on 2015-05-19 with total page 281 pages. Available in PDF, EPUB and Kindle. Book excerpt: You think you have a winning strategy. But do you? Executives are bombarded with bestselling ideas and best practices for achieving competitive advantage, but many of these ideas and practices contradict each other. Should you aim to be big or fast? Should you create a blue ocean, be adaptive, play to win—or forget about a sustainable competitive advantage altogether? In a business environment that is changing faster and becoming more uncertain and complex almost by the day, it’s never been more important—or more difficult—to choose the right approach to strategy. In this book, The Boston Consulting Group’s Martin Reeves, Knut Haanæs, and Janmejaya Sinha offer a proven method to determine the strategy approach that is best for your company. They start by helping you assess your business environment—how unpredictable it is, how much power you have to change it, and how harsh it is—a critical component of getting strategy right. They show how existing strategy approaches sort into five categories—Be Big, Be Fast, Be First, Be the Orchestrator, or simply Be Viable—depending on the extent of predictability, malleability, and harshness. In-depth explanations of each of these approaches will provide critical insight to help you match your approach to strategy to your environment, determine when and how to execute each one, and avoid a potentially fatal mismatch. Addressing your most pressing strategic challenges, you’ll be able to answer questions such as: • What replaces planning when the annual cycle is obsolete? • When can we—and when should we—shape the game to our advantage? • How do we simultaneously implement different strategic approaches for different business units? • How do we manage the inherent contradictions in formulating and executing different strategies across multiple businesses and geographies? Until now, no book brings it all together and offers a practical tool for understanding which strategic approach to apply. Get started today.
Book Synopsis Contemporary Business by : Louis E. Boone
Download or read book Contemporary Business written by Louis E. Boone and published by John Wiley & Sons. This book was released on 2024-10-01 with total page 610 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Amazon's founder, Jeff Bezos continues to lead a company that has gone from clever garage-based startup to global e-commerce and technology powerhouse. His journey in transforming the budding company focused simply on selling books over the internet to one of the world's most influential companies highlights two of the greatest forces that are influencing business today: globalization and technology. Innovative companies like Amazon contribute greatly to the national and global economy. A growing economy, one with increased production of goods and services over time, also yields income for its business owners and their employees. Businesses are how we make and share new wealth through things like products, services, pay for employees, and taxes that go to the government at different levels. A country depends on the wealth its businesses generate, from giants like the Walt Disney Company, to nimble, fast-growing, online startups like Airbnb, and even local mom-and-pop diners where you live. What all these companies and many others share is a creative approach to meeting society's needs and wants"--
Book Synopsis Beyond Organizational Change by : G. Morgan
Download or read book Beyond Organizational Change written by G. Morgan and published by Springer. This book was released on 2000-05-04 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this distinctive and valuable contribution to understanding organisational change, different levels and types of analysis are drawn on and connected. This is achieved through an exploration of the conditions, processes and outcomes of change in the field of UK financial services.
Download or read book Marketing Information Guide written by and published by . This book was released on 1965 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt:
