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Ceo Of Earth
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Download or read book CEO of Earth written by Simon Hammond and published by John Wiley & Sons. This book was released on 2012-01-25 with total page 111 pages. Available in PDF, EPUB and Kindle. Book excerpt: How, given the chance, would you market planet Earth as the ultimate tourist destination? Fysh Reynolds, 25-year-old MBA grad and internet superstar, must answer this question when his part-time job playing Ronald McDonald at kids' birthday parties thrusts him into an unexpected position of power. When aliens land on Earth, they mistake the golden arches to be our most prolific centre of authority and assume Fysh — dressed as Ronald — to be leader of the free world. The aliens' mission: to establish Earth as a premium travel destination for intergalactic tourists. Fysh, a gen Y marketing prodigy, is charged with creating the most powerful brand in the universe: Brand Earth. This fun, quirky and irreverent business fable unravels the mystery of why some brands have the power to inspire deep and primal emotions in consumers that make products legendary and their developers filthy rich. CEO of Earth is a blueprint for marketers who want to engage the philosophies that have propelled the world's most celebrated brands to greatness.
Book Synopsis How to Think Like the CEO of the Planet by : Solomon Darwin
Download or read book How to Think Like the CEO of the Planet written by Solomon Darwin and published by Solomon Darwin. This book was released on 2020-08-12 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Picture this, you are the new CEO of a multinational company. Unfortunately, due to poor previous management, the value of your assets is declining and you need to find a way to restore the balance sheet of your company.But there is a twist - Your company is the Earth! What are you going to do to turn the tables around and save it? How to think like the CEO of the Planet: Restoring the declining balance sheet of the Earth, a book by Professor Solomon Darwin, Haas School of Business, UC Berkeley, takes a unique approach to the much-debated topic of depletion of natural resources. By providing a personality to the assets of the Earth such as the air, oceans and forests, this book allows them to voice their feelings and the hardships they have endured. This isn't a cry for help but a wake-up call to instill hope rather than regret in its readers. How to think like the CEO of the Planet evaluates the condition of the Earth's assets to form a Balance sheet and presents choices that can be made to ensure sustainability. In addition, the use of uplifting real-world examples, such as the Smart Village Movement in India, stimulates the minds of the readers and helps them come up with creative solutions to restore the declining balance sheet of the Earth. "We're only a few months into this world-changing experience [of the COVID-19 pandemic], and it's far from clear what the world will be like as we emerge into a new normal". It is our duty to make sustainability the new normal. "Because everybody on the planet - not just you - needs to act as if they were Earth's CEO." - Professor Solomon Darwin. Please visit our website www.thebalancesheetoftheearth.org to learn more about the balance sheet of the Earth and submit your innovative ideas. To learn more about the Smart Village Movement in India, see also the book, "How to Create Smart Villages", by Professor Solomon Darwin, Werner Fischer and Professor Henry Chesbrough. Follow us on social media to stay up-to-date with our latest projects: Instagram: @earthsceo (https: //www.instagram.com/earthsceo/) Facebook page: Earth's CEO (https: //www.facebook.com/Earths-CEO-109866977467087/)
Book Synopsis Letters to the Earth: Writing to a Planet in Crisis by :
Download or read book Letters to the Earth: Writing to a Planet in Crisis written by and published by HarperCollins UK. This book was released on 2019-11-14 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: A profound, powerful and moving collection of 100 letters from around the world responding to the climate crisis, introduced by Emma Thompson and lovingly illustrated by CILIP award winner Jackie Morris. ‘All power to this amazing project.’ JOANNE HARRIS ‘Makes sense of the climate crisis in a whole new way’ MAGID MAGID
Book Synopsis A Contract with the Earth by : Newt Gingrich
Download or read book A Contract with the Earth written by Newt Gingrich and published by JHU Press. This book was released on 2007-11-01 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: The foundation of the book—a ten-point Contract with the Earth—promotes ingenuity over rhetoric as the way forward.
Book Synopsis Can Business Save the Earth? by : Michael Lenox
Download or read book Can Business Save the Earth? written by Michael Lenox and published by Stanford University Press. This book was released on 2018-05-22 with total page 211 pages. Available in PDF, EPUB and Kindle. Book excerpt: Increasingly, business leaders are tasked with developing new products, services, and business models that minimize environmental impact while driving economic growth. It's a tall order—and a call that is only getting louder. In Can Business Save the Earth?, Michael Lenox and Aaron Chatterji explain just how the private sector can help. Many believe that markets will inevitably demand sustainable practices and force them to emerge. But Lenox and Chatterji see it differently. Based on more than a decade of research and work with companies, they argue that a bright green future is only possible with dramatic innovation across multiple sectors at the same time. To achieve this, a broader ecosystem of players—including inventors, executives, customers, investors, activists, and governments—all must play a role. The book outlines how and the extent to which each group can serve as a driver of green growth. Then, Lenox and Chatterji identify where economic incentives currently exist, or could exist with institutional change, and ultimately address the larger question of how far well-coordinated efforts can take us in addressing the current environmental crisis.
Download or read book Client Earth written by James Thornton and published by Scribe Publications. This book was released on 2017-05-11 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt: Environmentally, our planet lacks the laws to keep it safe and those laws we do have are feebly enforced. Every new year is the hottest in human history, while forest, reef, ice, tundra, and species are disappearing forever. It is easy to lose all hope. Who will stop the planet from committing ecological suicide? The UN? Governments? Activists? Corporations? Engineers? Scientists? Whoever, environmental laws need to be enforceable and enforced. Step forward a fresh breed of passionately purposeful environmental lawyers. They provide new rules to legislatures, see that they are enforced, and keep us informed. They tackle big business to ensure money flows into cultural change, because money is the grammar of business just as science is the grammar of nature. At the head of this new legal army stands James Thornton, who takes governments to court, and wins. And his client is the Earth. With Client Earth, we travel from Poland to Ghana, from Alaska to China, to see how citizens can use public interest law to protect their planet. Foundations and philanthropists support the law group ClientEarth because they see, plainly and brightly, that the law is a force all parties recognize. Lawyers who take the Earth as their client are exceptional and inspirational. They give us back our hope. PRAISE FOR JAMES THORNTON AND MARTIN GOODMAN ‘Humanity's grace and dignity are restored each time a case is successfully brought and won … by these exceptional environmental lawyers.’ Sculpture
Book Synopsis What on Earth Can Go Wrong by : Richard Fenning
Download or read book What on Earth Can Go Wrong written by Richard Fenning and published by Eye Books (US&CA). This book was released on 2021-02-01 with total page 199 pages. Available in PDF, EPUB and Kindle. Book excerpt: Richard Fenning has spent three decades advising multinational companies on volatile geopolitics and severe security crises. He was CEO of the British firm Control Risks for 14 years. His career coincided with the glory years of globalization, the rise of China, the tumult of the Middle East wars, a new vicious form of terrorism, the transforming impact of digital technology, and America's retreat from leadership. Offering him a rare insight into what happens when people and organizations come under enormous stress, it dispelled any illusions that the world is ordered, predictable, or fair. But amid the chaos and upheaval, he also found humanity and humor. In a whirlwind tour that takes us from the battlefields of Iraq to the back streets of Bogotà, from the steamy Niger delta to the chill of Putin's Moscow, he looks back with wit and insight on the people and places he has got to know, while also offering some timely thoughts about the relationship between risk and danger in a terrifyingly changeable world.
Download or read book Right Relationship written by Peter Brown and published by Berrett-Koehler Publishers. This book was released on 2009-02-09 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: Our current economic system is unsustainable. Its fundamental elements, unlimited growth, and endless wealth accumulation fly in the face of the fact that the Earth's resources are clearly finite. In this work, the authors offer a comprehensive new economic model.
Download or read book Last Chance written by Larry Schweiger and published by Fulcrum Publishing. This book was released on 2016-11-16 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This is an unabashed call to each and every American to moral duty for the future of life on earth," begins National Wildlife Federation president and CEO Larry J. Schweiger in this stirring exposé and call to action. Speaking to us not just as a conservation leader but also as an outdoor lover and a parent, Schweiger describes the causes and effects of global warming on our wildlife, ecosystems, and human life as we know it. With an engaging, down-to-earth tone (and a dash of wit; e.g., "What Happens in Greenland Will Not Stay in Greenland"), Schweiger breaks down the science behind our looming environmental catastrophe. Not letting go of hope, he also offers practical solutions and proposes a plan of action for everyday citizens. Last Chance will inspire each of us to take part in restoring the vital connection to our natural world before it's too late."
Book Synopsis The Most Important Comic Book on Earth by : Cara Delevingne
Download or read book The Most Important Comic Book on Earth written by Cara Delevingne and published by Penguin. This book was released on 2021-11-09 with total page 351 pages. Available in PDF, EPUB and Kindle. Book excerpt: 120 inspiring visual stories on environmentalism from key figures, charities, activists, and artists. The Most Important Comic Book On Earth is a global collaboration for planetary change, bringing together a diverse team of 300 leading environmentalists, artists, authors, actors, filmmakers, musicians, and more to present over 120 stories to save the world. Whether it’s inspirational tales from celebrity names such as Cara Delevingne and Andy Serkis, hilarious webcomics from War and Peas and Ricky Gervais, artworks by leading illustrators David Mack and Tula Lotay, calls to action from activists George Monbiot and Jane Goodall, or powerful stories by Brian Azzarello and Amy Chu, each of the comics in this anthology will support projects and organizations fighting to save the planet and Rewrite Extinction.
Download or read book Earth Detox written by Julian Cribb and published by Cambridge University Press. This book was released on 2021-07-15 with total page 331 pages. Available in PDF, EPUB and Kindle. Book excerpt: Man-made toxins affect our health, safety, and lives: this book plots an empowering, hopeful path to a safer, cleaner world.
Book Synopsis Breaking New Ground by : Lester R. Brown
Download or read book Breaking New Ground written by Lester R. Brown and published by W. W. Norton & Company. This book was released on 2013-10-21 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: An inspirational memoir tracing Lester Brown's life from a small-farm childhood to leadership as a global environmental activist.
Book Synopsis How the Rich are Destroying the Earth by : Hervé Kempf
Download or read book How the Rich are Destroying the Earth written by Hervé Kempf and published by . This book was released on 2008 with total page 146 pages. Available in PDF, EPUB and Kindle. Book excerpt: A best seller in France, and already translated into Spanish, Italian, Greek, and Korean, Hervé Kempf'sHow the Rich Are Destroying the Earth now appears in its first English edition. Bringing to bear more than twenty years of experience as an environmental journalist, Kempf describes the invincibility that many of the world's wealthy feel in the face of global warming, and how their unchecked privilege is thwarting action on the single most vexing problem facing our world.In this important primer on the link between global ecology and the global economy, Kempf makes the following observations: First, that the planet's ecological situation is growing ever worse, despite the efforts of millions of engaged citizens around the world. And second, despite environmentalists' emphasis that "we're all in the same boat," the world's economic elites--who continue to benefit by plundering the environment--have access to "lifeboats" that insulate them from the resulting catastrophes.Societies have not been able to effectively combat the expanding ecological crisis because it is intimately linked to the social crisis in which the ruling form of capitalism has been organized to impede democratic initiatives. This link explains the failure to make progress against the greatest emergency of our time, because in this relationship the oligarchy plays an essential and destructive role. For this reason, solving the ecological crisis depends on disrupting the power of the world's elite.We cannot understand the entwined ecological and social crises, Kempf argues, if we don't see them as the two sides of the same disaster--a disaster that comes from a system piloted by a dominant social strata that has no drive other than greed, no ideal other than conservatism, no dream other than technology. But Kempf also calls for measured optimism: "Despite the scale of the challenges that await us, solutions are emerging and--faced with the sinister prospects the oligarchs promote--the desire to remake the world is being reborn."
Download or read book The Future Earth written by Eric Holthaus and published by HarperCollins. This book was released on 2020-06-30 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first hopeful book about climate change, The Future Earth shows readers how to reverse the short- and long-term effects of climate change over the next three decades. The basics of climate science are easy. We know it is entirely human-caused. Which means its solutions will be similarly human-led. In The Future Earth, leading climate change advocate and weather-related journalist Eric Holthaus (“the Rebel Nerd of Meteorology”—Rolling Stone) offers a radical vision of our future, specifically how to reverse the short- and long-term effects of climate change over the next three decades. Anchored by world-class reporting, interviews with futurists, climatologists, biologists, economists, and climate change activists, it shows what the world could look like if we implemented radical solutions on the scale of the crises we face. What could happen if we reduced carbon emissions by 50 percent in the next decade? What could living in a city look like in 2030? How could the world operate in 2040, if the proposed Green New Deal created a 100 percent net carbon-free economy in the United States? This is the book for anyone who feels overwhelmed by the current state of our environment. Hopeful and prophetic, The Future Earth invites us to imagine how we can reverse the effects of climate change in our own lifetime and encourages us to enter a deeper relationship with the earth as conscientious stewards and to re-affirm our commitment to one another in our shared humanity.
Download or read book Weird Earth written by Donald R. Prothero and published by Indiana University Press. This book was released on 2020-07-14 with total page 313 pages. Available in PDF, EPUB and Kindle. Book excerpt: “A breath of intellectual fresh air . . . [an] amusing look at how to dispel endemic pseudoscience and conspiracy theories through rational thinking.” —Publishers Weekly Aliens. Ley lines. Water dowsing. Conspiracies and myths captivate imaginations and promise mystery and magic. Whether it’s arguing about the moon landing hoax or a Frisbee-like Earth drifting through space, when held up to science and critical thinking, these ideas fall flat. In Weird Earth: Debunking Strange Ideas About Our Planet, Donald R. Prothero demystifies these conspiracies and offers answers to some of humanity’s most outlandish questions. Applying his extensive scientific knowledge, Prothero corrects misinformation that con artists and quacks use to hoodwink others about geology—hollow earth, expanding earth, and bizarre earthquakes—and mystical and paranormal happenings—healing crystals, alien landings, and the gates of hell. By deconstructing wild claims such as prophesies of imminent natural disasters, Prothero provides a way for everyone to recognize dubious assertions. Prothero answers these claims with facts, offering historical and scientific context in a light-hearted manner that is accessible to everyone, no matter their background. With a careful layering of evidence in geology, archaeology, and biblical and historical records, Prothero’s Weird Earth examines each conspiracy and myth and leaves no question unanswered. Weird Earth is about the facts and the people who don’t believe them. Don Prothero describes the process of science—and the process of not accepting it. If you’re wondering if humans walked on the Moon, if you’ve wondered where the lost City of Atlantis went, or if you’re wondering what your cat will do before an earthquake, check out Weird Earth.” —Bill Nye
Download or read book Only One Earth written by Felix Dodds and published by Routledge. This book was released on 2012-06-25 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: Forty years after the United Nations Conference on the Human Environment in Stockholm, the goal of sustainable development continues via the Rio+20 conference in 2012. This book will enable a broad readership to understand what has been achieved in the past forty years and what hasn’t. It shows the continuing threat of our present way of living to the planet. It looks to the challenges that we face twenty years from the United Nations Conference on Environment and Development, "The Earth Summit," in Rio, in particular in the areas of economics and governance and the role of stakeholders. It puts forward a set of recommendations that the international community must address now and in the the future. It reminds us of the planetary boundaries we must all live within and and what needs to be addressed in the next twenty years for democracy, equity and fairness to survive. Finally it proposes through the survival agenda a bare minimum of what needs to be done, arguing for a series of absolute minimum policy changes we need to move forward.
Book Synopsis Eat for the Planet by : Nil Zacharias
Download or read book Eat for the Planet written by Nil Zacharias and published by Abrams. This book was released on 2018-03-20 with total page 166 pages. Available in PDF, EPUB and Kindle. Book excerpt: “An indispensable guide for anyone who wants to live to age 100—by making sure there’s a livable world when you get there.” —Dan Buettner, New York Times–bestselling author of The Blue Zones Do you consider yourself an environmental ally? Maybe you recycle your household goods, ride a bike, and avoid too much air travel. But did you know that the primary driver of climate change isn’t plastics, or cars, or airplanes? Did you know that it’s actually our industrialized food system? In this fascinating new book, authors Nil Zacharias and Gene Stone share new research, intriguing infographics, and compelling arguments that support what scientists across the world are beginning to affirm and uphold: By making even minimal dietary changes, anyone can have a positive, lasting impact on our planet. If you love the planet, the only way to save it is by switching out meat for plant-based meals, one bite at a time. “This fascinating, easy-to-read book will give you still another reason to eat plants and not animals: you will be doing a world of good—literally!” —Rip Esselstyn, #1 New York Times–bestselling author of Plant-Strong “Eating plants is not just good for your own health, it’s imperative for the health of the planet. This well-argued, well-written book makes it clear why everyone should consider a plant-based diet today.” —Michael Greger, MD, New York Times–bestselling author of How Not to Die “Possibly the single most important environmental book I’ve read in years. A must for everyone.” —Kathy Freston, New York Times–bestselling author of The Lean
