Cause Related Sport Marketing And Its Effects On Consumer Behavior

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Consumer Behaviour in Sport and Events

Author : Daniel Funk
Publisher : Routledge
ISBN 13 : 113644162X
Total Pages : 252 pages
Book Rating : 4.1/5 (364 download)

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Book Synopsis Consumer Behaviour in Sport and Events by : Daniel Funk

Download or read book Consumer Behaviour in Sport and Events written by Daniel Funk and published by Routledge. This book was released on 2008-10-23 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consumer Behaviour in Sport and Events emphasises the role of consumer behaviour in sport marketing. Given the social, economic, and environmental benefits of sport events, the challenge for marketers is to understand the complexity of sport and event participation. Through a heightened understanding of consumer behaviour, marketers are able to develop communication strategies to enhance the experience, while identifying key elements of the consumer’s decision-making process. This book provides students and industry professionals with the knowledge and skills necessary to meet the current marketing challenges facing professionals working in the sport and event industries. This comprehensive text covers a wide range of determinants that influence both active recreation and passive spectator participation, and offers the reader: A detailed understanding of the personal, psychological and environmental factors that influence sport and event related consumer behaviour A basis for the development of marketing actions useful in sport and related business, community and government sectors A comprehensive understanding of how individuals associate themselves with sport and event products and services A quick and simple segmentation tool to guide discussion of marketing actions and strategies for four stages of involvement with sport and events A comprehensive events checklist to help understand marketing actions related to the development, promotion and delivery of a sport event. Sport and event consumer behaviour is a rapidly growing area of interest and this book is considered a valuable resource for those involved in the sport and events industries from students to marketers to academics.

Consumer Behavior Knowledge for Effective Sports and Event Marketing

Author : Lynn R. Kahle
Publisher : Routledge
ISBN 13 : 1136917926
Total Pages : 349 pages
Book Rating : 4.1/5 (369 download)

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Book Synopsis Consumer Behavior Knowledge for Effective Sports and Event Marketing by : Lynn R. Kahle

Download or read book Consumer Behavior Knowledge for Effective Sports and Event Marketing written by Lynn R. Kahle and published by Routledge. This book was released on 2011-01-07 with total page 349 pages. Available in PDF, EPUB and Kindle. Book excerpt: The growing complexity and importance of sports and event marketing has pushed scholars and practitioners to apply sophisticated marketing thinking and applications to these topics. This book deals with the professional development in the sense that sports marketing can be viewed as an application of consumer behavior research. Readers will learn about new opportunities in using consumer behavior knowledge effectively in the areas of: influencing behaviors in society and sports; building relationships with consumers through sports and events; and providing services to consumers through sport and event sponsorships. This book, by a superb group of authors, includes comprehensive reviews, innovative conceptual pieces, empirical research and rigorous attention to data.

The Effects of Cause-Related Marketing on Customers’ Attitudes and Buying Behavior

Author : Denise Steckstor
Publisher : Springer Science & Business Media
ISBN 13 : 3834970786
Total Pages : 190 pages
Book Rating : 4.8/5 (349 download)

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Book Synopsis The Effects of Cause-Related Marketing on Customers’ Attitudes and Buying Behavior by : Denise Steckstor

Download or read book The Effects of Cause-Related Marketing on Customers’ Attitudes and Buying Behavior written by Denise Steckstor and published by Springer Science & Business Media. This book was released on 2011-11-06 with total page 190 pages. Available in PDF, EPUB and Kindle. Book excerpt: Firms increasingly concentrate their Corporate Social Responsibility strategies within marketing by implementing Cause-Related Marketing programs. Especially against the background of an increased marketing accountability, Denise Steckstor develops a comprehensive model of Cause-Related Marketing determinants and customer attitudes as well as behavior and validates it on the basis of a quasi-experimental field study. She shows that Cause-Related Marketing programs can, additionally to generating donations for the not-for-profit partner, contribute to achieving central marketing goals. Based on her findings, she provides an overview for marketing managers on how to effectively design and manage Cause-Related Marketing programs.

Encyclopedia of Corporate Social Responsibility

Author : Samuel O. Idowu
Publisher : Springer
ISBN 13 : 9783642280351
Total Pages : 0 pages
Book Rating : 4.2/5 (83 download)

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Book Synopsis Encyclopedia of Corporate Social Responsibility by : Samuel O. Idowu

Download or read book Encyclopedia of Corporate Social Responsibility written by Samuel O. Idowu and published by Springer. This book was released on 2013-01-27 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The role of Corporate Social Responsibility in the business world has developed from a fig leaf marketing front into an important aspect of corporate behavior over the past several years. Sustainable strategies are valued, desired and deployed more and more by relevant players in many industries all over the world. Both research and corporate practice therefore see CSR as a guiding principle for business success. The “Encyclopedia of Corporate Social Responsibility” has been conceived to assist researchers and practitioners to align business and societal objectives. All actors in the field will find reliable and up to date definitions and explanations of the key terms of CSR in this authoritative and comprehensive reference work. Leading experts from the global CSR community have contributed to make the “Encyclopedia of Corporate Social Responsibility” the definitive resource for this field of research and practice.

Sport Consumer Behaviour

Author : Kostas Alexandris
Publisher : Routledge
ISBN 13 : 1317431510
Total Pages : 378 pages
Book Rating : 4.3/5 (174 download)

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Book Synopsis Sport Consumer Behaviour by : Kostas Alexandris

Download or read book Sport Consumer Behaviour written by Kostas Alexandris and published by Routledge. This book was released on 2016-07-18 with total page 378 pages. Available in PDF, EPUB and Kindle. Book excerpt: All successful marketing strategies in sport or events must take into account the complex behaviour of consumers. This book offers a complete introduction to consumer behaviour in sport and events, combining theory and cutting-edge research with practical guidance and advice to enable students and industry professionals to become more effective practitioners. Written by three of the world’s leading sports marketing academics, it covers a wide range of areas including: social media and digital marketing the segmentation of the sport consumer market service quality and customer satisfaction sport consumer personalities and attitudes the external and environmental factors that influence sport consumer behaviour. These chapters are followed by a selection of international case studies on topics such as female sport fans, college sports, marathons and community engagement. The book’s companion website also provides additional resources exclusively for instructors and students, including test banks, slides and useful web links. As the only up-to-date textbook to focus on consumer behaviour in sport and events, Sport Consumer Behaviour: Marketing Strategies offers a truly global perspective on this rapidly-growing subject. This book is an invaluable resource for anyone involved in the sport and events industries, from students and academics to professional marketers.

Corporate Social Responsibility and Governance

Author : Panagiotis Dimitropoulos
Publisher : Routledge
ISBN 13 : 1000553795
Total Pages : 227 pages
Book Rating : 4.0/5 (5 download)

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Book Synopsis Corporate Social Responsibility and Governance by : Panagiotis Dimitropoulos

Download or read book Corporate Social Responsibility and Governance written by Panagiotis Dimitropoulos and published by Routledge. This book was released on 2022-03-10 with total page 227 pages. Available in PDF, EPUB and Kindle. Book excerpt: Corporate social responsibility (CSR) has developed into a crucial corporate and organizational issue around the world. It has been incorporated into various sectors and countries, and includes many types of activities and dimensions. It is a common notion that organizations are more inclined today to broaden and shift their performance focus from short-term goals towards long-term social, environmental, and value-added perspectives. Under the framework of corporate governance, organizations and companies are motivated to promote fairness, transparency, ethics, and accountability in their transactions, while concurrently maintaining enhanced standards of governance. This means that organizations and corporations must align their activities with community aspirations which is an issue falling within the sphere of CSR. Increased attention has been placed on the organizations regarding their approach towards the needs of various stakeholders. However, a crucial issue that this book attempts to address is the association, intersection, and inter-relationship between governance and CSR within the EU region, which are not adequately established in the existing literature. The book will show that governance and CSR are highly connected. With the purpose of studying the association of CSR with legal, managerial and empirical aspects of governance in corporations and not-for-profit organizations, in various sectors of the economy, the book also intends to provide useful policy implications, as well as to offer constructive directions for future research. This book will be of value to researchers, academics, practitioners, policymakers, and students in the fields of CRS and governance, organizational theory, marketing management, business ethics and human resource management.

Sport Marketing in a Global Environment

Author : Ruth M. Crabtree
Publisher : Routledge
ISBN 13 : 1000575519
Total Pages : 272 pages
Book Rating : 4.0/5 (5 download)

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Book Synopsis Sport Marketing in a Global Environment by : Ruth M. Crabtree

Download or read book Sport Marketing in a Global Environment written by Ruth M. Crabtree and published by Routledge. This book was released on 2022-04-19 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines contemporary sport marketing, with a particular focus on strategic marketing, the process of longer-term planning and development that involves identifying the needs and wants of potential customers and satisfying their needs through the exchange of products and services. It presents cutting-edge case studies from around the world, including from the United States, China, Europe, the Middle East, South America, and Africa. It considers some of the most interesting emerging themes and topics in contemporary sport business, including fitness marketing, the role of sustainability in sport marketing, social media and digital marketing, athlete-brand relationships, and the promotion and development of collegiate and scholastic sport. As a whole, this volume presents a snapshot of the opportunities and challenges facing sport marketers around the world. Sport Marketing in a Global Environment is fascinating reading for any advanced student, researcher, or professional working in sport business and management, sport development, marketing, strategic management, or global business.

Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and Applications

Author : Management Association, Information Resources
Publisher : IGI Global
ISBN 13 : 1466673583
Total Pages : 2254 pages
Book Rating : 4.4/5 (666 download)

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Book Synopsis Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and Applications by : Management Association, Information Resources

Download or read book Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and Applications written by Management Association, Information Resources and published by IGI Global. This book was released on 2014-12-31 with total page 2254 pages. Available in PDF, EPUB and Kindle. Book excerpt: As marketing professionals look for ever more effective ways to promote their goods and services to customers, a thorough understanding of customer needs and the ability to predict a target audiences reaction to advertising campaigns is essential. Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and Applications explores cutting-edge advancements in marketing strategies as well as the development and design considerations integral to the successful analysis of consumer trends. Including both in-depth case studies and theoretical discussions, this comprehensive four-volume reference is a necessary resource for business leaders and marketing managers, students and educators, and advertisers looking to expand the reach of their target market.

Advanced Theory and Practice in Sport Marketing

Author : Eric C. Schwarz
Publisher : Routledge
ISBN 13 : 1351667629
Total Pages : 424 pages
Book Rating : 4.3/5 (516 download)

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Book Synopsis Advanced Theory and Practice in Sport Marketing by : Eric C. Schwarz

Download or read book Advanced Theory and Practice in Sport Marketing written by Eric C. Schwarz and published by Routledge. This book was released on 2017-12-18 with total page 424 pages. Available in PDF, EPUB and Kindle. Book excerpt: Effective marketing is essential for any successful sport organization, from elite international teams to local leagues. Now in a fully revised and updated third edition, Advanced Theory and Practice in Sport Marketing is still the only text to introduce key theory and best practice at an advanced level. This new edition goes beyond the introductory marketing course by exploring advanced marketing theories related to social responsibility, global issues, information systems, consumer behavior, product management, logistics, sales, promotions, and social/digital/mobile media. New to the edition are sections on branding, destination marketing, and performance evaluation that demonstrate how to measure impacts through sport marketing and how to use analytics to determine sport marketing success. Every chapter contains extended case studies and theory-to-practice insights from marketing professionals around the world and a companion website includes an impressive array of additional teaching and learning resources. Advanced Theory and Practice in Sport Marketing goes further than any other textbook to prepare students for the real world of sport marketing. It is essential reading for any upper-level undergraduate or postgraduate course in sport marketing or sport business.

Contemporary Sport Management

Author : Paul Mark Pedersen
Publisher : Human Kinetics
ISBN 13 : 1718230524
Total Pages : 626 pages
Book Rating : 4.7/5 (182 download)

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Book Synopsis Contemporary Sport Management by : Paul Mark Pedersen

Download or read book Contemporary Sport Management written by Paul Mark Pedersen and published by Human Kinetics. This book was released on 2024-11-08 with total page 626 pages. Available in PDF, EPUB and Kindle. Book excerpt: Contemporary Sport Management, Eighth Edition, examines core functions, career opportunities, and current trends in sport management conveyed by a diverse team of contributors. Reflecting the latest information and examples from the field, the text covers the essentials for entering the profession.

Creating Images and the Psychology of Marketing Communication

Author : Lynn R. Kahle
Publisher : Psychology Press
ISBN 13 : 1135606633
Total Pages : 509 pages
Book Rating : 4.1/5 (356 download)

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Book Synopsis Creating Images and the Psychology of Marketing Communication by : Lynn R. Kahle

Download or read book Creating Images and the Psychology of Marketing Communication written by Lynn R. Kahle and published by Psychology Press. This book was released on 2006-08-15 with total page 509 pages. Available in PDF, EPUB and Kindle. Book excerpt: The purpose of Creating Images and the Psychology of Marketing Communication is to advance the understanding of the concept of image as it is applied to various areas of interest. It also serves to meet the growing interest in image-related studies by the public and academics, and provides an innovative and holistic approach to the study of image. The text reflects the importance of brand leveraging as the sections cover in-depth discussion on cross-country and tourism images, corporate and sponsorship images, individual and celebrity images, and cultural and social images. It provides a comprehensive and holistic look at the concept of image: the topics range from theories of image creative to other image studies on a country, corporate, and individual level. The sections cover the major topics currently being debated in image marketing and the psychology of communications. Several new and innovative concepts are also introduced in the book. Creating Images and the Psychology of Marketing Communication is intended for academics and scholars (including students) in the interdisciplinary fields of consumer psychology, marketing, and communication.

Handbook of Research on Digital Violence and Discrimination Studies

Author : Özsungur, Fahri
Publisher : IGI Global
ISBN 13 : 1799891887
Total Pages : 837 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Handbook of Research on Digital Violence and Discrimination Studies by : Özsungur, Fahri

Download or read book Handbook of Research on Digital Violence and Discrimination Studies written by Özsungur, Fahri and published by IGI Global. This book was released on 2022-04-08 with total page 837 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital violence continues to increase, especially during times of crisis. Racism, bullying, ageism, sexism, child pornography, cybercrime, and digital tracking raise critical social and digital security issues that have lasting effects. Digital violence can cause children to be dragged into crime, create social isolation for the elderly, generate inter-communal conflicts, and increase cyber warfare. A closer study of digital violence and its effects is necessary to develop lasting solutions. The Handbook of Research on Digital Violence and Discrimination Studies introduces the current best practices, laboratory methods, policies, and protocols surrounding international digital violence and discrimination. Covering a range of topics such as abuse and harassment, this major reference work is ideal for researchers, academicians, policymakers, practitioners, professionals, instructors, and students.

Integrated Marketing Communications, Strategies, and Tactical Operations in Sports Organizations

Author : Dos Santos, Manuel Alonso
Publisher : IGI Global
ISBN 13 : 1522576185
Total Pages : 345 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Integrated Marketing Communications, Strategies, and Tactical Operations in Sports Organizations by : Dos Santos, Manuel Alonso

Download or read book Integrated Marketing Communications, Strategies, and Tactical Operations in Sports Organizations written by Dos Santos, Manuel Alonso and published by IGI Global. This book was released on 2019-01-25 with total page 345 pages. Available in PDF, EPUB and Kindle. Book excerpt: As with any business, economic, financial, and marketing management for sports organizations is critical for attracting, retaining, and engaging fans. Unlike typical businesses, the sports industry is inconsistent, highly emotional with a strong personal nature, and operates in various markets where organizations compete and cooperate at the same time. Thus, traditional management techniques are not always appropriate for these organizations. Integrated Marketing Communications, Strategies, and Tactical Operations in Sports Organizations provides expert insight into the latest trends, strategies, and tactics that can be used in the sports industry to build foundations for successful commercialization. The content within this publication covers city marketing, social media interactions, and atmospheric influence and is designed for managers, marketers, business and industry professionals, stakeholders, academicians, researchers, and students.

Consumer Behavior

Author : Delbert I. Hawkins
Publisher : McGraw-Hill/Irwin
ISBN 13 : 9780072865493
Total Pages : 0 pages
Book Rating : 4.8/5 (654 download)

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Book Synopsis Consumer Behavior by : Delbert I. Hawkins

Download or read book Consumer Behavior written by Delbert I. Hawkins and published by McGraw-Hill/Irwin. This book was released on 2003-03 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consumer Behavior, 9/e, by Hawkins, Best, & Coney offers balanced coverage of consumer behavior including the psychological, social, and managerial implications. The new edition features current and exciting examples that are tied into global and technology consumer behavior issues and trends, a solid foundation in marketing strategy, integrated coverage of ethical/social issues and outlines the consumer decision process. This text is known for its ability to link topics back to marketing decision-making and strategic planning which gives students the foundation to understanding consumer behavior which will make them better consumers and better marketers.

Crowdfunding In German Association Football Clubs: Identifying Supporters’ Drivers To Invest

Author : Maria Ratz
Publisher : Springer Nature
ISBN 13 : 3658458828
Total Pages : 241 pages
Book Rating : 4.6/5 (584 download)

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Book Synopsis Crowdfunding In German Association Football Clubs: Identifying Supporters’ Drivers To Invest by : Maria Ratz

Download or read book Crowdfunding In German Association Football Clubs: Identifying Supporters’ Drivers To Invest written by Maria Ratz and published by Springer Nature. This book was released on with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Strategies in Sports Marketing: Technologies and Emerging Trends

Author : Dos Santos, Manuel Alonso
Publisher : IGI Global
ISBN 13 : 1466659955
Total Pages : 383 pages
Book Rating : 4.4/5 (666 download)

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Book Synopsis Strategies in Sports Marketing: Technologies and Emerging Trends by : Dos Santos, Manuel Alonso

Download or read book Strategies in Sports Marketing: Technologies and Emerging Trends written by Dos Santos, Manuel Alonso and published by IGI Global. This book was released on 2014-04-30 with total page 383 pages. Available in PDF, EPUB and Kindle. Book excerpt: The application of marketing concepts to sports products and services is vital to the success of the industry. When appealing to the target audience of an event, it is essential to construct a strong marketing plan by utilizing emergent technologies and strategies. Strategies in Sports Marketing: Technologies and Emerging Trends provides relevant information on the marketing strategies and marketing trends of sporting events by highlighting the plans and tactical operations that sports organizations conduct when integrating marketing strategies. This publication is a comprehensive reference source for students, researchers, academicians, professionals and practitioners, as well as scientists and executive managers interested in the marketing strategies of sporting events.

Advances in Hospitality and Leisure

Author : Joseph S. Chen
Publisher : Emerald Group Publishing
ISBN 13 : 1781907471
Total Pages : 251 pages
Book Rating : 4.7/5 (819 download)

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Book Synopsis Advances in Hospitality and Leisure by : Joseph S. Chen

Download or read book Advances in Hospitality and Leisure written by Joseph S. Chen and published by Emerald Group Publishing. This book was released on 2013-07-24 with total page 251 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advances in Hospitality and Leisure, a peer-review volume, delivers refreshing insights from a host of scientific studies in the domains of hospitality, leisure and tourism. It provides a platform to galvanize thoughts on contemporary issues and merging trends essential to theory advancement as well as professional practices from a global perspecti