Cases In E Commerce

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E-Commerce Strategy

Author : Sanjay Mohapatra
Publisher : Springer Science & Business Media
ISBN 13 : 1461441412
Total Pages : 270 pages
Book Rating : 4.4/5 (614 download)

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Book Synopsis E-Commerce Strategy by : Sanjay Mohapatra

Download or read book E-Commerce Strategy written by Sanjay Mohapatra and published by Springer Science & Business Media. This book was released on 2012-08-16 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: E-Commerce Strategy: Text and Cases provides the fundamental literature required for graduate students and practitioners to understand electronic commerce. Each chapter provides clearly designed learning objectives and review questions to highlight the major topics and goals. This book covers many of the new innovations and technologies that have been established for e-commerce site development. Unlike similar books, topics such as e-channel adoption, factors affecting e-commerce adoption, and strategy design are reviewed in greater depth. Additionally, the book examines areas not normally covered like open source, online research, and peer-to-peer systems. E-Commerce Strategy: Text and Cases is divided into two parts. Part 1 examines the evolution of e-commerce, analyzes different sectors such as B2B and m-Commerce, and explores the challenges they face. Case studies of well known companies reinforce the concepts learned to demonstrate both successes and failures in the field. Part 2 deals with developing strategies in e-Commerce and looks at future trends including Web 2.0. Overall, the useful guidelines provided should prove valuable to students and researchers in the field.

Cases on Worldwide E-Commerce: Theory in Action

Author : Raisinghani, Mahesh S.
Publisher : IGI Global
ISBN 13 : 1591400139
Total Pages : 276 pages
Book Rating : 4.5/5 (914 download)

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Book Synopsis Cases on Worldwide E-Commerce: Theory in Action by : Raisinghani, Mahesh S.

Download or read book Cases on Worldwide E-Commerce: Theory in Action written by Raisinghani, Mahesh S. and published by IGI Global. This book was released on 2001-07-01 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cases on Worldwide E-Commerce: Theory in Action provides detailed case studies of opportunities and challenges in worldwide e-commerce as the Internet economy and globalization trends erase the traditional IT and geographical boundaries. The cases, based on real life experience in e-commerce will demonstrate situations and challenges for a world in which IT is no longer restricted by corporate walls.

Cases in Electronic Commerce

Author : Sidney Laurence Huff
Publisher : McGraw-Hill/Irwin
ISBN 13 :
Total Pages : 484 pages
Book Rating : 4.:/5 (318 download)

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Book Synopsis Cases in Electronic Commerce by : Sidney Laurence Huff

Download or read book Cases in Electronic Commerce written by Sidney Laurence Huff and published by McGraw-Hill/Irwin. This book was released on 2002 with total page 484 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cases in Electronic Commerce is a collection of 25 full-length case studies written by professors at the renowned Richard Ivey School of Business. Each case study is centered around a real-world company and provides sufficient detail on the implications associated with e-commerce initiatives. This managerial-oriented approach allows students to fully understand and appreciate the strategic, tactical, and operational challenges faced when launching an e-commerce-based business.

Cases in E-commerce

Author : Jeffrey F. Rayport
Publisher : McGraw-Hill/Irwin
ISBN 13 :
Total Pages : 666 pages
Book Rating : 4.E/5 ( download)

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Book Synopsis Cases in E-commerce by : Jeffrey F. Rayport

Download or read book Cases in E-commerce written by Jeffrey F. Rayport and published by McGraw-Hill/Irwin. This book was released on 2001 with total page 666 pages. Available in PDF, EPUB and Kindle. Book excerpt: Overview of e-Commerce framework - Framing the market opportunity - Business models - Customer interface - Marketing communications and branding - Implementation - Valuation - Network infrastructure - Media convergence.

The E-Commerce Book

Author : Alexander Graf
Publisher :
ISBN 13 : 9781536937800
Total Pages : 460 pages
Book Rating : 4.9/5 (378 download)

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Book Synopsis The E-Commerce Book by : Alexander Graf

Download or read book The E-Commerce Book written by Alexander Graf and published by . This book was released on 2016-08-15 with total page 460 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is designed for people who want to understand e-commerce - and by "understanding", we mean first and foremost Why and What, not How. Why is Amazon dominating the market? What happened between 1995 and 2015? Why were the incumbents like Walmart not able to fight back? What will become of the herd of new unicorn e-commerce companies? And what will happen to the traditional value chain on which retail companies operate? This is not a book about How, though, so don't read this hoping to learn "how to master online marketing". From our point of view, the Why and What is much more challenging and important, whether you are running a company in this market or are a student wanting to break into it. In this book, we'll share what we've learned.Look forward to more than 450 pages of valuable material about changes in the value chain, a lively review of how e-commerce has developed over the last 20 years, 50 case studies of digital business models large and small, three extensive interviews with leading e-commerce entrepreneurs, and strategic mind-games galore for a range of industries. The Story so far: Join us in revisiting the last 20 years of e-commerce. Look into the ups but also the downs of various business archetypes. Also, find a detailed analysis of recent market developments and major players in China. Basic Concepts: Learn about the interaction of all building blocks along the e-commerce value chain. You will understand how to make your customer happy in terms of demand based procurement, distribution, customer service, and much more... Case Studies: Get insights into 50 renowned online players around the globe. Each profile covers a detailed business model assessment and market positioning. The authors give a brief outlook on challenges and opportunities for each of the companies portrayed. Strategic Aspects: Find answers to major strategic questions: How to prosper in a "GAFA" dominated economy? Should I resist the temptation to sell via Amazon? Are banking and insurance the next industries to be radically transformed? ...and what is taking so long in the home furnishings sector? Interviews: Tap into the knowledge of successful serial entrepreneurs and get inspired by the latest insights of Stephan Schambach, René Köhler, and Florian Heinemann. Benchmarking: Learn how to benchmark your own e-commerce activities and take a closer look on aspects such as platform, business intelligence, online marketing, and CRM. Sold over 3.000 times in Germany. Voted the best book about E-Commerce!

Research Anthology on E-Commerce Adoption, Models, and Applications for Modern Business

Author : Management Association, Information Resources
Publisher : IGI Global
ISBN 13 : 1799889580
Total Pages : 1964 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Research Anthology on E-Commerce Adoption, Models, and Applications for Modern Business by : Management Association, Information Resources

Download or read book Research Anthology on E-Commerce Adoption, Models, and Applications for Modern Business written by Management Association, Information Resources and published by IGI Global. This book was released on 2021-04-16 with total page 1964 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the next few years, it is expected that most businesses will have transitioned to the use of electronic commerce technologies, namely e-commerce. This acceleration in the acceptance of e-commerce not only changes the face of business and retail, but also has introduced new, adaptive business models. The experience of consumers in online shopping and the popularity of the digital marketplace have changed the way businesses must meet the needs of consumers. To stay relevant, businesses must develop new techniques and strategies to remain competitive in a changing commercial atmosphere. The way in which e-commerce is being implemented, the business models that have been developed, and the applications including the benefits and challenges to e-commerce must be discussed to understand modern business. The Research Anthology on E-Commerce Adoption, Models, and Applications for Modern Business discusses the best practices, latest strategies, and newest methods for implementing and using e-commerce in modern businesses. This includes not only a view of how business models have changed and what business models have emerged, but also provides a focus on how consumers have changed in terms of their needs, their online behavior, and their use of e-commerce services. Topics including e-business, e-services, mobile commerce, usability models, website development, brand management and marketing, and online shopping will be explored in detail. This book is ideally intended for business managers, e-commerce managers, marketers, advertisers, brand managers, executives, IT consultants, practitioners, researchers, academicians, and students interested in how e-commerce is impacting modern business models.

E-commerce, the Internet and the Law

Author : Richard Warner
Publisher : West Academic Publishing
ISBN 13 :
Total Pages : 680 pages
Book Rating : 4.F/5 ( download)

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Book Synopsis E-commerce, the Internet and the Law by : Richard Warner

Download or read book E-commerce, the Internet and the Law written by Richard Warner and published by West Academic Publishing. This book was released on 2007 with total page 680 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cases and Materials on E-Commerce, The Internet, and the Law offers comprehensive coverage of Internet and e-commerce law. Combining the knowledge of four expert authors, it covers contracting, jurisdiction, copyright, trademarks, trespass, information security, e-mail, defamation and privacy. A substantive body of caselaw has emerged in these areas, and E-Commerce, The Internet, and the Law contains the leading cases. This distinguishes it from many earlier Internet law casebooks, which contain a mix of relatively few cases and relatively extensive excerpts from theoretical commentary. E-Commerce, The Internet, and the Law combines caselaw and theory by discussing trends, open questions, and theoretical issues in "Notes and Questions" sections following each case. This blend of theory and practice engages students by making the relevance and importance of theory clear.

E-commerce Management

Author : Sandeep Krishnamurthy
Publisher : Cengage Learning
ISBN 13 :
Total Pages : 496 pages
Book Rating : 4.E/5 ( download)

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Book Synopsis E-commerce Management by : Sandeep Krishnamurthy

Download or read book E-commerce Management written by Sandeep Krishnamurthy and published by Cengage Learning. This book was released on 2003 with total page 496 pages. Available in PDF, EPUB and Kindle. Book excerpt: E-Commerce Management is designed to help the managers of today and tomorrow better direct the E-Commerce process by integrating business models, marketing, and Internet technology. The integration of text and cases helps make this a perfect choice for instructors seeking one primary text for use in both graduate and undergraduate level E-Commerce and E-Marketing courses. Each case study provides readers with an in-depth analysis of well-known companies that have developed into e-successes or e-failures.

Electronic Commerce

Author : Richard T. Watson
Publisher : Orange Grove Texts Plus
ISBN 13 : 9781616100292
Total Pages : 0 pages
Book Rating : 4.1/5 (2 download)

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Book Synopsis Electronic Commerce by : Richard T. Watson

Download or read book Electronic Commerce written by Richard T. Watson and published by Orange Grove Texts Plus. This book was released on 2009 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This textbook provides a strategic marketing and managerial perspective of electronic commerce. The research of the four authors provides the basis for the book, allowing for first-hand experience, varied viewpoints, and relevance. Contents: 1) Electronic commerce: An introduction. 2) Electronic commerce technology. 3) Web strategy: Attracting and retaining visitors. 4) Promotion: Integrated Web communications. 5) Promotion & purchase: Measuring effectiveness. 6) Distribution. 7) Service. 8) Pricing. 9) Post-Modernism and the Web: Societal effects.

Cases on Electronic Commerce Technologies and Applications

Author : Khosrow-Pour, D.B.A., Mehdi
Publisher : IGI Global
ISBN 13 : 1599044048
Total Pages : 398 pages
Book Rating : 4.5/5 (99 download)

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Book Synopsis Cases on Electronic Commerce Technologies and Applications by : Khosrow-Pour, D.B.A., Mehdi

Download or read book Cases on Electronic Commerce Technologies and Applications written by Khosrow-Pour, D.B.A., Mehdi and published by IGI Global. This book was released on 2006-04-30 with total page 398 pages. Available in PDF, EPUB and Kindle. Book excerpt: Electronic commerce technologies and applications have changed the way information technology is used in business and society, allowing organizations worldwide to expand their market reach and their customer service. Cases on Electronic Commerce Technologies and Applications presents a wide range of real-life cases that describe the successful and unsuccessful adoption of e-commerce, e-business, e-government, mobile commerce, and Web services technologies. This collection provides significant insight on the successful implementation of these areas.

Intelligent Techniques in E-Commerce

Author : Zhaohao Sun
Publisher : Springer
ISBN 13 : 3540400036
Total Pages : 314 pages
Book Rating : 4.5/5 (44 download)

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Book Synopsis Intelligent Techniques in E-Commerce by : Zhaohao Sun

Download or read book Intelligent Techniques in E-Commerce written by Zhaohao Sun and published by Springer. This book was released on 2013-03-20 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: E-commerce has passed through a number of stages in the minds of most readers of the daily press. Initially it was the province of the specialist and considered almost irrelevant to the needs and activities of everyday life - companies looking for venture capital in this area had little if any chance of obtaining sufficient funds from the rather conservative investors who provided the only source of start-up capital. Then came the dot. com boom -and suddenly e-commerce was the most exciting topic possible! Venture capital was available from every possible source and almost any company with a . com in its name could be assured of instant funding on request. This boom was, inevitably, followed by the dot. com bust and the press wamed that the days of e-commerce were gone, perhaps never to return. This apparently confusing 'stages of growth' model is in reality nothing ofthe sort. E-commerce is simply the logical outcome of combining computers with tele communications networks. The astonishing changes which a global economy has brought with it are reflected in the changes to the way we do business which are increasingly synonymous with e-commerce. Indeed, the term e-commerce itself is coming to mean only the transaction-based component of e-business-'any process that a business organisation conducts over a computer-mediated network' as Thomas Mesenbourg ofthe U. S. Census Bureau said in 1999.

E-commerce

Author : Michael Chris Knapp
Publisher : South-Western College
ISBN 13 :
Total Pages : 388 pages
Book Rating : 4.E/5 ( download)

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Book Synopsis E-commerce by : Michael Chris Knapp

Download or read book E-commerce written by Michael Chris Knapp and published by South-Western College. This book was released on 2003 with total page 388 pages. Available in PDF, EPUB and Kindle. Book excerpt: This casebook offers 25 high profile cases that deal with the multifaceted subject of e-commerce. The cases cover critical issues such as privacy, cyberspace regulation, taxation of e-commerce entities, and global e-commerce.

Introduction to E-commerce

Author : Zheng Qin
Publisher : Springer Science & Business Media
ISBN 13 : 3540496459
Total Pages : 527 pages
Book Rating : 4.5/5 (44 download)

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Book Synopsis Introduction to E-commerce by : Zheng Qin

Download or read book Introduction to E-commerce written by Zheng Qin and published by Springer Science & Business Media. This book was released on 2010-06-30 with total page 527 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introduction to E-commerce discusses the foundations and key aspects of E-commerce while focusing on the latest developments in the E-commerce industry. Practical case studies offer a useful reference for dealing with various issues in E-commerce such as latest applications, management techniques, or psychological methods. Dr. Zheng Qin is currently Director of the E-Commerce Institute of Xi’an Jiaotong University.

E-commerce

Author : Inga D. Schmidt
Publisher : LIT Verlag Münster
ISBN 13 : 9783825846619
Total Pages : 212 pages
Book Rating : 4.8/5 (466 download)

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Book Synopsis E-commerce by : Inga D. Schmidt

Download or read book E-commerce written by Inga D. Schmidt and published by LIT Verlag Münster. This book was released on 2000 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: According to market forecasts, e-commerce will attain growing importance in the near future: Business transactions are changing. However, until today, the subject lacks profound findings about possible challenges and advantages, as well as about success factors of acceptance. The present book informs about the trends in business-to-consumer e-commerce both from the retailer's and the customer's point of view. Additionally, it contains a case study of a well known U.S. retailer and a corresponding customer survey. Based on the results of this study, customer profiles, market segments and strategies are derived. The study shows that e-commerce is far more than a mere selling and distributing channel. It is a platform for an integrated marketing that takes customers' needs into consideration while at the same time enforces customer focus. While it may be too early to predict its ultimate impacts, e-commerce is certainly a major source of business opportunity today. The greatest threat may be the risk of not acting on this occasion.

Introduction to Business

Author : Lawrence J. Gitman
Publisher :
ISBN 13 : 9781947172555
Total Pages : 732 pages
Book Rating : 4.1/5 (725 download)

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Book Synopsis Introduction to Business by : Lawrence J. Gitman

Download or read book Introduction to Business written by Lawrence J. Gitman and published by . This book was released on 2018 with total page 732 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core themes such as customer satisfaction, ethics, entrepreneurship, global business, and managing change. Introduction to Business includes hundreds of current business examples from a range of industries and geographic locations, which feature a variety of individuals. The outcome is a balanced approach to the theory and application of business concepts, with attention to the knowledge and skills necessary for student success in this course and beyond.

A Tea Reader

Author : Katrina Avila Munichiello
Publisher : Tuttle Publishing
ISBN 13 : 9780804848992
Total Pages : 256 pages
Book Rating : 4.8/5 (489 download)

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Book Synopsis A Tea Reader by : Katrina Avila Munichiello

Download or read book A Tea Reader written by Katrina Avila Munichiello and published by Tuttle Publishing. This book was released on 2017-03-21 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Tea Reader contains a selection of stories that cover the spectrum of life. This anthology shares the ways that tea has changed lives through personal, intimate stories. Read of deep family moments, conquered heartbreak, and peace found in the face of loss. A Tea Reader includes stories from all types of tea people: people brought up in the tea tradition, those newly discovering it, classic writings from long-ago tea lovers and those making tea a career. Together these tales create a new image of a tea drinker. They show that tea is not simply something you drink, but it also provides quiet moments for making important decisions, a catalyst for conversation, and the energy we sometimes need to operate in our lives. The stories found in A Tea Reader cover the spectrum of life, such as the development of new friendships, beginning new careers, taking dream journeys, and essentially sharing the deep moments of life with friends and families. Whether you are a tea lover or not, here you will discover stories that speak to you and inspire you. Sit down, grab a cup, and read on.

Strategies for e-Business

Author : Tawfik Jelassi
Publisher : Springer Nature
ISBN 13 : 3030489507
Total Pages : 793 pages
Book Rating : 4.0/5 (34 download)

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Book Synopsis Strategies for e-Business by : Tawfik Jelassi

Download or read book Strategies for e-Business written by Tawfik Jelassi and published by Springer Nature. This book was released on 2020-06-28 with total page 793 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the fourth edition of a unique textbook that provides extensive coverage of the evolution, the current state, and the practice of e-business strategies. It provides a solid introduction to understanding e-business and e-commerce by combining fundamental concepts and application models with practice-based case studies. An ideal classroom companion for business schools, the authors use their extensive knowledge to show how corporate strategy can imbibe and thrive by adopting vibrant e-business frameworks with proper tools. Students will gain a thorough knowledge of developing electronic and mobile commerce strategies and the methods to deal with these issues and challenges.