Case Studies In The Wine Industry

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Case Studies in the Wine Industry

Author : Cristina Santini
Publisher : Woodhead Publishing
ISBN 13 : 008101046X
Total Pages : 213 pages
Book Rating : 4.0/5 (81 download)

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Book Synopsis Case Studies in the Wine Industry by : Cristina Santini

Download or read book Case Studies in the Wine Industry written by Cristina Santini and published by Woodhead Publishing. This book was released on 2018-11-27 with total page 213 pages. Available in PDF, EPUB and Kindle. Book excerpt: Case Studies in the Wine Industry aims to close the gap between academic researchers and industry professionals through real world scenarios and field-based research. The book explores how consumer and sensory science has been implemented in the wine industry to achieve certain goals, including the rejuvenation of product image, the shaping of new market places, the achievement of market differentiation and geographical diffusion, the achievement of customer loyalty, and the promotion of traditional features of the product. There is an emerging demand from wine industry professionals and undergraduate and postgraduate students who attend business and agricultural studies courses who want to gain practical information through real cases and field-based research. Bridges the gap between scholars and practitioners in understanding consumers of wine Allows scientists and professionals to make the most of R&D outcomes Advances consumer science research to address business problems in the wine industry

Wine Business Case Studies

Author : Pierre Mora
Publisher : Board and Bench Publishing
ISBN 13 : 1935879715
Total Pages : 300 pages
Book Rating : 4.9/5 (358 download)

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Book Synopsis Wine Business Case Studies by : Pierre Mora

Download or read book Wine Business Case Studies written by Pierre Mora and published by Board and Bench Publishing. This book was released on 2014-10-01 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: Published in association with the Bordeaux College of Business, this groundbreaking book applies business pedagogy s powerful learning tool to the unique challenges of wine business management. Within are thirteen cases drawn from the examples of real business success and calamity by an international group of respected wine business scholars.

Wine Positioning

Author : Pierre Mora
Publisher : Springer
ISBN 13 : 3319244817
Total Pages : 225 pages
Book Rating : 4.3/5 (192 download)

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Book Synopsis Wine Positioning by : Pierre Mora

Download or read book Wine Positioning written by Pierre Mora and published by Springer. This book was released on 2015-11-27 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book introduces readers to the concept and implementation of positioning techniques in the context of the wine industry. Featuring 30 case studies on brands and wine regions around the world - all based on the same principles - it presents a successful, cutting-edge strategy for the marketing of wine. Rather than focusing on a small group of elitist appellations, the Grand Crus universe and a handful of star brands, the book addresses the real, day-to-day wine world. In light of globalization, it introduces state-of-the-art wine positioning techniques, with an emphasis on the identity, segmentation and positioning of wine appellations and wine brands. In its analysis of wine appellation models, the book examines local parameters like geology, history and wine growing techniques; compares facts, figures and actors; analyzes the signals that are being sent to the market and presents a range of key factors for success. Similarly, the wine brands models are analyzed on the basis of their respective brand identity and apparent marketing policy. In the book’s final part, it summarizes recent developments in wine marketing, including the growing importance of wine brands as new territories in the global vineyard, and the role of appellations as the essence of cultural diversity.

The Sustainability of Agro-Food and Natural Resource Systems in the Mediterranean Basin

Author : Antonella Vastola
Publisher : Springer
ISBN 13 : 3319163574
Total Pages : 397 pages
Book Rating : 4.3/5 (191 download)

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Book Synopsis The Sustainability of Agro-Food and Natural Resource Systems in the Mediterranean Basin by : Antonella Vastola

Download or read book The Sustainability of Agro-Food and Natural Resource Systems in the Mediterranean Basin written by Antonella Vastola and published by Springer. This book was released on 2015-04-24 with total page 397 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is focused on the challenges to implement sustainability in diverse contexts such as agribusiness, natural resource systems and new technologies. The experiences made by the researchers of the School of Agricultural, Forestry, Food and Environmental Science (SAFE) of the University of Basilicata offer a wide and multidisciplinary approach to the identification and testing of different solutions tailored to the economic, social and environmental characteristics of the region and the surrounding areas. Basilicata’s productive system is mainly based on activities related to the agricultural sector and exploitation of natural resources but it has seen, in recent years, an industrial development driven by the discovery of oil fields. SAFE research took up the challenge posed by market competition to create value through the sustainable use of renewable and non-renewable resources of the territory. Moreover, due to its unique geographical position in the middle of the Mediterranean basin, Basilicata is an excellent “open sky” laboratory for testing sustainable solutions adaptable to other Mediterranean areas. This collection of multidisciplinary case studies and research experiences from SAFE researchers and their scientific partners is a stimulating contribution to the debate on the development of sustainable techniques, methods and applications for the Mediterranean regions.

Social Sustainability in the Global Wine Industry

Author : Sharon L. Forbes
Publisher : Springer Nature
ISBN 13 : 3030304132
Total Pages : 204 pages
Book Rating : 4.0/5 (33 download)

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Book Synopsis Social Sustainability in the Global Wine Industry by : Sharon L. Forbes

Download or read book Social Sustainability in the Global Wine Industry written by Sharon L. Forbes and published by Springer Nature. This book was released on 2019-11-22 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines the social dimension of sustainability in the wine industry. Social sustainability focuses on people and communities. Contributors explore topics such as philanthropy, poverty, natural disasters, communication, and wine tourism from a global perspective using research and case studies in developed and developing countries. This edited book provides researchers, academics, practitioners and students with varied perspectives of social sustainability in the global wine industry.

The World's Wine Markets

Author : Kym Anderson
Publisher : Edward Elgar Publishing
ISBN 13 : 9781845420765
Total Pages : 356 pages
Book Rating : 4.4/5 (27 download)

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Book Synopsis The World's Wine Markets by : Kym Anderson

Download or read book The World's Wine Markets written by Kym Anderson and published by Edward Elgar Publishing. This book was released on 2004-01-01 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This work will appeal to students enrolled in wine marketing and business courses, those studying industrial organization, and economists and other social scientists interested in case studies of globalization at work. As well, wine industry participants interested in understanding the reasons behind the recent dramatic developments in the industry will find this book of great value."--BOOK JACKET.

Management and Marketing of Wine Tourism Business

Author : Marianna Sigala
Publisher : Springer
ISBN 13 : 3319754629
Total Pages : 399 pages
Book Rating : 4.3/5 (197 download)

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Book Synopsis Management and Marketing of Wine Tourism Business by : Marianna Sigala

Download or read book Management and Marketing of Wine Tourism Business written by Marianna Sigala and published by Springer. This book was released on 2018-09-02 with total page 399 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book links research in wine marketing/management and wine tourism, offering international and multidisciplinary perspectives. Addressing the evolving nature of the wine tourism industry and market, the book brings in new research streams and technology advances such as; social media, customer empowerment and engagement, co-creation, social / responsible marketing and wine consumption. Each section includes an introductory chapter written by the editors discussing the aims and the chapters of the section. Section chapters provide theoretical and research based insights with practical implications, while every section is also complemented with case studies that further enrich the practice and industry implications of theory. Researchers will find in this book a holistic analysis of research and cases relating to the management and marketing of wine tourism businesses and visitors.

Wine, Society, and Globalization

Author : G. Campbell
Publisher : Springer
ISBN 13 : 0230609902
Total Pages : 277 pages
Book Rating : 4.2/5 (36 download)

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Book Synopsis Wine, Society, and Globalization by : G. Campbell

Download or read book Wine, Society, and Globalization written by G. Campbell and published by Springer. This book was released on 2007-12-25 with total page 277 pages. Available in PDF, EPUB and Kindle. Book excerpt: This collection of essays comprises a number of case studies from key wine-growing regions and countries around the world. Contributors focus on the development of the wine business and its overall importance and impact in terms of the regional and domestic economy and the international economy

Case Study: Robert Mondavi and The Wine Industry

Author : Vita Bataitis
Publisher : GRIN Verlag
ISBN 13 : 3638420655
Total Pages : 25 pages
Book Rating : 4.6/5 (384 download)

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Book Synopsis Case Study: Robert Mondavi and The Wine Industry by : Vita Bataitis

Download or read book Case Study: Robert Mondavi and The Wine Industry written by Vita Bataitis and published by GRIN Verlag. This book was released on 2005-09-24 with total page 25 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2004 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: A / 1.0, Emerson College (Integrated Marketing Communications), course: Marketing Management, language: English, abstract: The size of the global wine industry ranged from $130-$180 billion in the beginning of the twenty-first century with an average growth rate of 1-2% per year since 1994. In general this market is very fragmented, because no company has reached more than one per cent of global retail sales in 2001. In order to describe this industry it is necessary to separate between two different wine-markets, the ‘New World’ and the ‘Old World’. The international wine industry has been undergoing a significant restructuring. The ‘Old World’ producers such as Italy, France, Spain and Germany no longer dominate the global wine industry as they once did. No longer are the ‘New World’ producers such as Australia, New Zealand, South Africa and USA regarded with disrespect and underestimate. However, there are still great differences between the two worlds regarding consumption, production and innovation. France, Italy and Spain share alone 75 percent of the worldwide wine production and consumption. A significant increase of the ‘New World’ production could be noticed during the last two decades. According to the World Wine Statistics the wine production has increased considerable especially in the ‘New World’ countries, from the average of 1997-2000 and 2001, for example, Australia by 34.77%, China by 57.03% and South Africa by 15.78% (for details please see Appendix, Table 1). Furthermore, we can see an expansion of the vineyard acreage in the ‘New World’ countries. Australia, for instance, has increased its acreage from 1991 to 1999 by 89.23% and the United States by 13.39% (please see Appendix, Table 3). Another significant increase of the wine consumption can be noticed in China with 52.88% in 2001 vs. 1997-2000 (please see Appendix, Table 2). From 2002 to 2003 the Global Wine market has shown a total increase of only 0.2% and has presented 2.45 billion cases. These facts show the enormous growing competition in the wine industry. Especially the ‘New World’ producers were able to establish strong brands as well as to demonstrate a great wine quality through new technologies and intensive marketing. They are now taking market shares away from the ‘Old World’, which leads to the decline of the European wine market. In addition, it becomes harder to differentiate and emphasize this product. It is interesting to see how the table wine market is segmented.

What Makes Clusters Competitive?

Author : Anil Hira
Publisher : McGill-Queen's Press - MQUP
ISBN 13 : 0773589562
Total Pages : 288 pages
Book Rating : 4.7/5 (735 download)

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Book Synopsis What Makes Clusters Competitive? by : Anil Hira

Download or read book What Makes Clusters Competitive? written by Anil Hira and published by McGill-Queen's Press - MQUP. This book was released on 2013-11-01 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: While global competitiveness is increasingly invoked as necessary for economic success stories, there are few answers available about how it can be achieved or maintained. The idea of stimulating industries to spur on economies is often proposed, but industrial policy can be seen as a boondoggle of government spending, and theorists of globalization are doubtful that such efforts can succeed in a world of fragmented supply chains. What Makes Clusters Competitive? tests fundamental theoretical hypotheses about what makes industries competitive in a globalized world by using the wine industries of several countries as case studies: Extremadura (Spain), Tuscany (Italy), South Australia, Chile, and British Columbia (Canada), Taking into account historical and location-specific characteristics, and drawing out policy lessons for other regions that would like to promote their industries, this volume demonstrates the value of applying cluster theory to understand market forces, while also describing the forces underlying the development of the wine industry in a range of different settings. An excellent resource for those interested in what makes industries succeed or struggle, What Makes Clusters Competitive? offers guidance for policymakers and the private sector on how to promote local industries. Contributors include David Aylward, Alexis Bwenge, Sara Daniele, F.J. Mesías Díaz, Christian Felzenstein, Husam Gabreldar, F. Pulido García, Sarah Giest, Elisa Giuliani, Andy Hira, Mike Howlett, A.F. Pulido Moreno, and Oriana Perrone.

Successful Social Media and Ecommerce Strategies in the Wine Industry

Author : Gergely Sznolnoki
Publisher : Springer
ISBN 13 : 1137602988
Total Pages : 168 pages
Book Rating : 4.1/5 (376 download)

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Book Synopsis Successful Social Media and Ecommerce Strategies in the Wine Industry by : Gergely Sznolnoki

Download or read book Successful Social Media and Ecommerce Strategies in the Wine Industry written by Gergely Sznolnoki and published by Springer. This book was released on 2016-04-30 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book focuses on principles and practices in digital wine marketing. By providing a global overview of social media and e-commerce strategies and practices in the wine business, this book allows readers to understand how consumers and producers deal with these modern communication and selling platforms.

Spinning the Bottle Again

Author : Paul Franson
Publisher :
ISBN 13 : 9780985139209
Total Pages : 216 pages
Book Rating : 4.1/5 (392 download)

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Book Synopsis Spinning the Bottle Again by : Paul Franson

Download or read book Spinning the Bottle Again written by Paul Franson and published by . This book was released on 2012-02 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: A wholly revised and updated successor to Spinning the Bottle with contributions from some of the wine industry's leading marketers and other experts.

Crafting Sustainable Wine Businesses: Concepts and Cases

Author : Armand Gilinsky, Jr.
Publisher : Springer
ISBN 13 : 1137553081
Total Pages : 99 pages
Book Rating : 4.1/5 (375 download)

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Book Synopsis Crafting Sustainable Wine Businesses: Concepts and Cases by : Armand Gilinsky, Jr.

Download or read book Crafting Sustainable Wine Businesses: Concepts and Cases written by Armand Gilinsky, Jr. and published by Springer. This book was released on 2015-10-01 with total page 99 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sustainable wine businesses are being crafted around the world, leaving the land in better shape for the next generation. In this book, four case studies reveal that sustainability in the wine industry it is tied tightly to long-term profitability.

American Wine Economics

Author : James Thornton
Publisher : Univ of California Press
ISBN 13 : 0520957016
Total Pages : 367 pages
Book Rating : 4.5/5 (29 download)

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Book Synopsis American Wine Economics by : James Thornton

Download or read book American Wine Economics written by James Thornton and published by Univ of California Press. This book was released on 2013-09-18 with total page 367 pages. Available in PDF, EPUB and Kindle. Book excerpt: The U.S. wine industry is growing rapidly and wine consumption is an increasingly important part of American culture. American Wine Economics is intended for students of economics, wine professionals, and general readers who seek to gain a unified and systematic understanding of the economic organization of the wine trade. The wine industry possesses unique characteristics that make it interesting to study from an economic perspective. This volume delivers up-to-date information about complex attributes of wine; grape growing, wine production, and wine distribution activities; wine firms and consumers; grape and wine markets; and wine globalization. Thornton employs economic principles to explain how grape growers, wine producers, distributors, retailers, and consumers interact and influence the wine market. The volume includes a summary of findings and presents insights from the growing body of studies related to wine economics. Economic concepts, supplemented by numerous examples and anecdotes, are used to gain insight into wine firm behavior and the importance of contractual arrangements in the industry. Thornton also provides a detailed analysis of wine consumer behavior and what studies reveal about the factors that dictate wine-buying decisions.

Science and Technology of Fruit Wine Production

Author : Maria R. Kosseva
Publisher : Academic Press
ISBN 13 : 0128010347
Total Pages : 756 pages
Book Rating : 4.1/5 (28 download)

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Book Synopsis Science and Technology of Fruit Wine Production by : Maria R. Kosseva

Download or read book Science and Technology of Fruit Wine Production written by Maria R. Kosseva and published by Academic Press. This book was released on 2016-11-01 with total page 756 pages. Available in PDF, EPUB and Kindle. Book excerpt: Science and Technology of Fruit Wine Production includes introductory chapters on the production of wine from fruits other than grapes, including their composition, chemistry, role, quality of raw material, medicinal values, quality factors, bioreactor technology, production, optimization, standardization, preservation, and evaluation of different wines, specialty wines, and brandies. Wine and its related products have been consumed since ancient times, not only for stimulatory and healthful properties, but also as an important adjunct to the human diet by increasing satisfaction and contributing to the relaxation necessary for proper digestion and absorption of food. Most wines are produced from grapes throughout the world, however, fruits other than grapes, including apple, plum, peach, pear, berries, cherries, currants, apricot, and many others can also be profitably utilized in the production of wines. The major problems in wine production, however, arise from the difficulty in extracting the sugar from the pulp of some of the fruits, or finding that the juices obtained lack in the requisite sugar contents, have higher acidity, more anthocyanins, or have poor fermentability. The book demonstrates that the application of enzymes in juice extraction, bioreactor technology, and biological de-acidification (MLF bacteria, or de-acidifying yeast like schizosaccharomyces pombe, and others) in wine production from non-grape fruits needs serious consideration. Focuses on producing non-grape wines, highlighting their flavor, taste, and other quality attributes, including their antioxidant properties Provides a single-volume resource that consolidates the research findings and developed technology employed to make wines from non-grape fruits Explores options for reducing post-harvest losses, which are especially high in developing countries Stimulates research and development efforts in non-grape wines

The Napa Valley Wine Industry

Author : Ian Malcolm Taplin
Publisher : Cambridge Scholars Publishing
ISBN 13 : 1527571114
Total Pages : 223 pages
Book Rating : 4.5/5 (275 download)

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Book Synopsis The Napa Valley Wine Industry by : Ian Malcolm Taplin

Download or read book The Napa Valley Wine Industry written by Ian Malcolm Taplin and published by Cambridge Scholars Publishing. This book was released on 2021-06-15 with total page 223 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines how Napa became a pre-eminent site for the production of great and sometimes iconic wines in a short space of time. Unlike its Old World counterparts whose development took place over centuries, Napa’s inception didn’t start until the beginning of the 19th century, and even then struggled to identify appropriate grape varietals and find a market for such wine, only to be frustrated when Prohibition occurred in the early 20th century and practically shut down the industry. It was in the 1960s that winegrowing would re-emerge on a scale and quality that began to be noticed by informed critics and neophyte consumers. In the following decades, critical information sharing networks of owners and winemakers emerged, facilitating a collective organization learning that fostered a commitment to quality and consistency that would cement Napa’s reputation. During these decades, technical skills were embraced, institutional support harnessed, and demand for premium wine in America grew. This book is a story about this evolving wine market, about how key individuals were able to shape its organization and build a brand that would increasingly be identified as amongst the best in the world. It starts with an early discussion of what constitutes quality and how wine has been evaluated over the centuries, and ends by exploring Napa’s apotheosis and the current critical issues facing the industry in that area.

The Palgrave Handbook of Wine Industry Economics

Author : Adeline Alonso Ugaglia
Publisher : Springer
ISBN 13 : 3319986333
Total Pages : 548 pages
Book Rating : 4.3/5 (199 download)

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Book Synopsis The Palgrave Handbook of Wine Industry Economics by : Adeline Alonso Ugaglia

Download or read book The Palgrave Handbook of Wine Industry Economics written by Adeline Alonso Ugaglia and published by Springer. This book was released on 2019-03-15 with total page 548 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Palgrave Handbook offers the first international comparative study into the efficiency of the industrial organization of the global wine industry. Looking at several important vineyards of the main wine countries, the contributors analyze differences in implementation and articulation of three key stages: grape production, wine making and distribution (marketing, selling and logistics). By examining regulations, organization theory, industry organizational efficiency and vertical integration, up to date strategies in the sector are presented and appraised. Which models are most efficient? What are the most relevant factors for optimal performance? How do reputation and governance impact the industry? Should different models co-exist within the wine countries for global success? This comprehensive volume is essential reading for students, researchers and professionals in the wine industry.