Marketing Cases from Emerging Markets

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Author :
Publisher : Springer Science & Business Media
ISBN 13 : 3642368611
Total Pages : 159 pages
Book Rating : 4.6/5 (423 download)

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Book Synopsis Marketing Cases from Emerging Markets by : Dilip Mutum

Download or read book Marketing Cases from Emerging Markets written by Dilip Mutum and published by Springer Science & Business Media. This book was released on 2013-09-03 with total page 159 pages. Available in PDF, EPUB and Kindle. Book excerpt: Despite the fact that experts acknowledge the importance of the emerging markets, there is a dearth of real case studies specially focussed on marketing issues. This case study book addresses that need. It is also important and timely in providing a framework for instructors and researchers (both academic and industry) to understand the dynamics occurring in emerging markets. This book is composed of long and short real cases with varying complexity in different sectors including airlines, hotel, fashion, etc. These will cover issues which are unique to the emerging markets (including the BRIC countries) to understand the dynamics occurring in these countries. With its case studies, collection of questions, and real-life marketing examples, this book offers unique benefits to marketing students and educators across the world. A must-have for every marketing course module.​

Private Equity in Action

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Publisher : John Wiley & Sons
ISBN 13 : 1119327997
Total Pages : 418 pages
Book Rating : 4.1/5 (193 download)

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Book Synopsis Private Equity in Action by : Claudia Zeisberger

Download or read book Private Equity in Action written by Claudia Zeisberger and published by John Wiley & Sons. This book was released on 2017-06-09 with total page 418 pages. Available in PDF, EPUB and Kindle. Book excerpt: Global Best Practice in Private Equity Investing Private Equity in Action takes you on a tour of the private equity investment world through a series of case studies written by INSEAD faculty and taught at the world's leading business schools. The book is an ideal complement to Mastering Private Equity and allows readers to apply core concepts to investment targets and portfolio companies in real-life settings. The 19 cases illustrate the managerial challenges and risk-reward dynamics common to private equity investment. The case studies in this book cover the full spectrum of private equity strategies, including: Carve-outs in the US semiconductor industry (LBO) Venture investing in the Indian wine industry (VC) Investing in SMEs in the Middle East Turnaround situations in both emerging and developed markets Written with leading private equity firms and their advisors and rigorously tested in INSEAD's MBA, EMBA and executive education programmes, each case makes for a compelling read. As one of the world's leading graduate business schools, INSEAD offers a global educational experience. The cases in this volume leverage its international reach, network and connections, particularly in emerging markets. Private Equity in Action is the companion to Mastering Private Equity: Transformation via Venture Capital, Minority Investments & Buyouts, a reference for students, investors, finance professionals and business owners looking to engage with private equity firms. From deal sourcing to exit, LBOs to responsible investing, operational value creation to risk management, Mastering Private Equity systematically covers all facets of the private equity life cycle.

Strategic Marketing Cases in Emerging Markets

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Author :
Publisher : Springer
ISBN 13 : 3319515454
Total Pages : 171 pages
Book Rating : 4.3/5 (195 download)

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Book Synopsis Strategic Marketing Cases in Emerging Markets by : Atanu Adhikari

Download or read book Strategic Marketing Cases in Emerging Markets written by Atanu Adhikari and published by Springer. This book was released on 2017-05-03 with total page 171 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book helps students to develop a critical understanding of the service business scenarios and strategies used in marketing for emerging markets. The case studies presented focus on creating, communicating and delivering customer value to emerging market consumers through various marketing strategies, processes and programs in the context of emerging market dynamics, consumer diversity, and competitors. By illustrating a range of actual business situations, this case book will help students acquire the skills they need to make informed marketing decisions in emerging markets. Further, it provides instructors, students, and practitioners alike a framework for understanding the strategic marketing dynamics at work in these countries.

Instructor's Manual for Strategic Marketing Cases in Emerging Markets

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Publisher : Springer
ISBN 13 : 3319526979
Total Pages : 94 pages
Book Rating : 4.3/5 (195 download)

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Book Synopsis Instructor's Manual for Strategic Marketing Cases in Emerging Markets by : Atanu Adhikari

Download or read book Instructor's Manual for Strategic Marketing Cases in Emerging Markets written by Atanu Adhikari and published by Springer. This book was released on 2017-05-27 with total page 94 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a teaching companion to the case studies provided in the book 'Strategic Marketing Cases in Emerging Markets' and is intended to help teachers and trainers follow a pedagogic line by using the case studies to develop a critical understanding of the service business scenarios and strategies for marketing in emerging markets. The authors provide extensive teaching notes for each of the cases, covering the pedagogy of the case study, the prerequisites to understanding it, case-specific teaching objectives, a suggested teaching approach, and a case synopsis. Each case is then rounded out with suggested discussion questions and concise answers, as well as additional reading to enhance the teaching and learning experience in the classroom.

Global Business Strategy

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Publisher : Springer
ISBN 13 : 4431554688
Total Pages : 265 pages
Book Rating : 4.4/5 (315 download)

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Book Synopsis Global Business Strategy by : Kazuyuki Motohashi

Download or read book Global Business Strategy written by Kazuyuki Motohashi and published by Springer. This book was released on 2015-03-25 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents theories and case studies for corporations in developed nations, including Japan, for designing strategies to maximize opportunities and minimize threats in business expansion into developing nations. The case studies featured here focus on Asia, including China and India, and use examples of Japanese manufacturers. Five case studies are provided, including Hitachi Construction Machinery and Shiseido in China and Maruti Suzuki in India. These cases facilitate the reader’s understanding of the business environments in emerging economies. This volume is especially recommended for business people responsible for international business development, particularly in China and India. In addition, the book serves as a useful resource for students in graduate-level courses in international management.

Strategies in Emerging Markets

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Author :
Publisher : Copenhagen Business School Press DK
ISBN 13 : 9788763002363
Total Pages : 190 pages
Book Rating : 4.0/5 (23 download)

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Book Synopsis Strategies in Emerging Markets by : Michael W. Hansen

Download or read book Strategies in Emerging Markets written by Michael W. Hansen and published by Copenhagen Business School Press DK. This book was released on 2010 with total page 190 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents seven case studies of large Danish investment companies in India and China. The case studies provide intriguing perspectives on the strategic and managerial challenges and opportunities facing Western multinational corporations operating in these two Asian giants. The case studies encourage readers to adopt a decision maker's perspective, targeting students and managers interested in multinational corporation strategy in emerging markets.

Services Marketing Cases in Emerging Markets

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Author :
Publisher : Springer
ISBN 13 : 3319329707
Total Pages : 185 pages
Book Rating : 4.3/5 (193 download)

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Book Synopsis Services Marketing Cases in Emerging Markets by : Sanjit Kumar Roy

Download or read book Services Marketing Cases in Emerging Markets written by Sanjit Kumar Roy and published by Springer. This book was released on 2016-09-08 with total page 185 pages. Available in PDF, EPUB and Kindle. Book excerpt: This casebook provides students and academics in business management and marketing with a collection of case studies on services marketing and service operations in emerging economies. It explores current issues and practices in Asia, across different areas, countries, commercial and non-commercial sectors. This book is important and timely in providing a framework for instructors, researchers, and students to understand the service dynamics occurring in these countries. It serves as an invaluable resource for marketing and business management students requiring insights into the operationalization of services across different geographical areas in Asia. Students will find it interesting to compare and contrast different markets covering important aspects related to services.

Mastering Private Equity

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 1119327970
Total Pages : 368 pages
Book Rating : 4.1/5 (193 download)

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Book Synopsis Mastering Private Equity by : Claudia Zeisberger

Download or read book Mastering Private Equity written by Claudia Zeisberger and published by John Wiley & Sons. This book was released on 2017-08-07 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: The definitive guide to private equity for investors and finance professionals Mastering Private Equity was written with a professional audience in mind and provides a valuable and unique reference for investors, finance professionals, students and business owners looking to engage with private equity firms or invest in private equity funds. From deal sourcing to exit, LBOs to responsible investing, operational value creation to risk management, the book systematically distils the essence of private equity into core concepts and explains in detail the dynamics of venture capital, growth equity and buyout transactions. With a foreword by Henry Kravis, Co-Chairman and Co-CEO of KKR, and special guest comments by senior PE professionals. This book combines insights from leading academics and practitioners and was carefully structured to offer: A clear and concise reference for the industry expert A step-by-step guide for students and casual observers of the industry A theoretical companion to the INSEAD case book Private Equity in Action: Case Studies from Developed and Emerging Markets Features guest comments by senior PE professionals from the firms listed below: Abraaj • Adams Street Partners • Apax Partners • Baring PE Asia • Bridgepoint • The Carlyle Group • Coller Capital • Debevoise & Plimpton LLP • FMO • Foundry Group • Freshfields Bruckhaus Deringer • General Atlantic • ILPA • Intermediate Capital Group • KKR Capstone • LPEQ • Maxeda • Navis Capital • Northleaf Capital • Oaktree Capital • Partners Group • Permira • Terra Firma

International Strategy of Emerging Market Firms

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Author :
Publisher : Taylor & Francis
ISBN 13 : 1317447484
Total Pages : 435 pages
Book Rating : 4.3/5 (174 download)

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Book Synopsis International Strategy of Emerging Market Firms by : Andrei Panibratov

Download or read book International Strategy of Emerging Market Firms written by Andrei Panibratov and published by Taylor & Francis. This book was released on 2017-03-16 with total page 435 pages. Available in PDF, EPUB and Kindle. Book excerpt: Emerging economies are expected to be in the driver's seat of the global economy in the medium and long term. Large multinational corporations will account for much of this activity. In this textbook, Andrei Panibratov explains how emerging market firms accumulate and exploit market knowledge to develop competitive advantages whilst operating globally. Chapters dedicated to the key emerging economies - Brazil, Russia, India and China (BRIC) - are enhanced by detailed case studies of large firms’ activities. The book is divided into four parts, focusing on the following: An outline of the relevant terminology and the context of the international strategy of emerging market firms, providing an introductory foundation for the whole book. A guide to the evolution of perspectives regarding international strategy, designed to illustrate the changes and trends in the recent academic research on internationalization. A country-by-country illustration of the internationalization of BRIC economies and firms, providing an overall picture of each country’s global integration, outward investments, and strategies. The concepts and practices behind the strategies employed by different firms. Written by an established international business scholar, this book is essential reading for students of international strategy who wish to understand the importance of the emerging economies.

The role of data for digital markets contestability

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Author :
Publisher : Centre on Regulation in Europe asbl (CERRE)
ISBN 13 :
Total Pages : 135 pages
Book Rating : 4./5 ( download)

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Book Synopsis The role of data for digital markets contestability by : Jan Krämer

Download or read book The role of data for digital markets contestability written by Jan Krämer and published by Centre on Regulation in Europe asbl (CERRE). This book was released on 2020-09-09 with total page 135 pages. Available in PDF, EPUB and Kindle. Book excerpt: This report analyses the processes that turn data into economic value for online search, e-commerce and media platforms. It concludes that forcing data sharing through policy intervention would not prevent dominant incumbents to continue to benefit economically from greater access to data over new entrants. Instead, policy makers should focus on enabling niche entry, niche growth and a level playing field for competitors in new and emerging markets. Data play a central role in the business models that shape competition and innovation in digital markets. As dominant providers of online services collect ever more user data they generate data-driven network effects. They can then improve their services faster, and venture faster into related markets than competitors with less data, thereby raising entry barriers for innovative start-ups. The authors, Sally Broughton Micova (CERRE & University of East Anglia), Jan Krämer (CERRE & University of Passau) and Daniel Schnurr (University of Passau), have analysed processes that transform data into economic value for online search, e-commerce and media platforms. They find that in each case, more data, especially on user behaviour, gradually improves the quality of the service, thereby generating high economic benefits for the firm. The authors find that data-driven network effects can nevertheless be a source of efficiency which can ultimately benefit consumers. Even if some data is shared through policy intervention, dominant incumbents will continue to benefit economically and competitively from greater access to data over new entrants. “We conclude that it is neither realistic nor desirable to try to break data-driven network effects through policy intervention. Instead, we would strongly encourage policy makers to focus on enabling niche entry and niche growth. To do so, they should facilitate the sharing of behavioural user data gathered by the dominant firm with other firms.” The authors provide policy recommendations for data access remedies to safeguard competition, innovation and the openness of the digital ecosystem: 1. Remedies that achieve a more level playing field in the digital economy by breaking the data-driven network effects of data-rich incumbents should be entertained as a last resort and only under specific conditions. 2. Policy makers should foster data sharing on two levels to strike a balance between consumers’ privacy, competition and innovation. They should require the sharing of aggregated and anonymised raw user data in bulk, after a careful review and on a case-by-case basis. They should also facilitate the sharing of detailed raw user data through improved data portability, based on individual users’ consent. Bulk sharing of raw user data should be limited to data that was collected as a by-product of the incumbent’s dominant user-facing service, such as search logs, in order to maintain incentives for innovation and data collection. The main challenge will be to balance privacy concerns with maintaining enough detailed data to ensure it is of value to third-parties. 3. Dominant firms should also be obliged to allow consumers to port their raw data to another provider continuously and in real time. Privacy concerns can then be overcome and the shared user profiles can be more detailed than under bulk sharing. In concert with bulk-sharing, data portability can be a valuable source for attaining both detailed and representative data sets.

Winning in Emerging Markets

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Publisher : Harvard Business Press
ISBN 13 : 1422157865
Total Pages : 261 pages
Book Rating : 4.4/5 (221 download)

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Book Synopsis Winning in Emerging Markets by : Tarun Khanna

Download or read book Winning in Emerging Markets written by Tarun Khanna and published by Harvard Business Press. This book was released on 2010-04-28 with total page 261 pages. Available in PDF, EPUB and Kindle. Book excerpt: The best way to select emerging markets to exploit is to evaluate their size or growth potential, right? Not according to Krishna Palepu and Tarun Khanna. In Winning in Emerging Markets, these leading scholars on the subject present a decidedly different framework for making this crucial choice. The authors argue that the primary exploitable characteristic of emerging markets is the lack of institutions (credit-card systems, intellectual-property adjudication, data research firms) that facilitate efficient business operations. While such "institutional voids" present challenges, they also provide major opportunities-for multinationals and local contenders. Palepu and Khanna provide a playbook for assessing emerging markets' potential and for crafting strategies for succeeding in those markets. They explain how to: · Spot institutional voids in developing economies, including in product, labor, and capital markets, as well as social and political systems · Identify opportunities to fill those voids; for example, by building or improving market institutions yourself · Exploit those opportunities through a rigorous five-phase process, including studying the market over time and acquiring new capabilities Packed with vivid examples and practical toolkits, Winning in Emerging Markets is a crucial resource for any company seeking to define and execute business strategy in developing economies.

Strategic Management in Emerging Markets

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Publisher : Emerald Group Publishing
ISBN 13 : 1787433552
Total Pages : 504 pages
Book Rating : 4.7/5 (874 download)

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Book Synopsis Strategic Management in Emerging Markets by : Krassimir Todorov

Download or read book Strategic Management in Emerging Markets written by Krassimir Todorov and published by Emerald Group Publishing. This book was released on 2018-12-10 with total page 504 pages. Available in PDF, EPUB and Kindle. Book excerpt: This textbook focuses on strategic management in emerging market contexts. It delineates the border between business level strategy and corporate strategy to better align business level and corporate level strategy.

Doing Business in Emerging Markets

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Publisher : Taylor & Francis
ISBN 13 : 1000434923
Total Pages : 250 pages
Book Rating : 4.0/5 (4 download)

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Book Synopsis Doing Business in Emerging Markets by : Sudhir Rana

Download or read book Doing Business in Emerging Markets written by Sudhir Rana and published by Taylor & Francis. This book was released on 2021-09-27 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume presents a comprehensive analysis of the business, financial and economic aspects of emerging markets. Using case studies from India, Turkey, Bangladesh and Africa, it discusses themes such as megaprojects, infrastructure and sustainability; cross-border mergers and acquisitions; a new paradigm for educational markets; exports competitiveness; work engagement in service sector; mobile banking and crowdfunding; and venture capital flow into emerging economies, to focus on the trade, foreign investment, financial, and social progress of these economies. The chapters review the current state, learnings, changing scenarios, business practices, and financial and economic perspectives across emerging markets while examining progression, challenges and the way forward. With its rigorous approach and topical content, this book will be useful to scholars and researchers of management studies, business management, financial management, business economics, international business, finance and marketing, development studies and economics. It will also interest policymakers and practitioners in the field.

Competing in Emerging Markets

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Publisher :
ISBN 13 :
Total Pages : 284 pages
Book Rating : 4.X/5 (3 download)

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Book Synopsis Competing in Emerging Markets by : Hemant Merchant

Download or read book Competing in Emerging Markets written by Hemant Merchant and published by . This book was released on 2008 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: Covering all aspects of competition, uncertainty and managerial responses in new and emerging business environments, this title includes a combination of cases and readings that are ideal for teaching.

Innovation from Emerging Markets

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Publisher : Cambridge University Press
ISBN 13 : 1108800408
Total Pages : 411 pages
Book Rating : 4.1/5 (88 download)

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Book Synopsis Innovation from Emerging Markets by : Fernanda Cahen

Download or read book Innovation from Emerging Markets written by Fernanda Cahen and published by Cambridge University Press. This book was released on 2021-03-25 with total page 411 pages. Available in PDF, EPUB and Kindle. Book excerpt: In recent years, emerging markets have come to represent the largest share of global GDP and have made gains in economic development and political influence. In turn, emerging market companies have taken on a new level of importance in driving innovation, local development and global competition. Advancing an integrative view that captures the diversity of innovation among companies in emerging markets, this book highlights the rapid evolution of emerging markets from imitators to innovation leaders. Building upon research conducted by the Emerging Multinational Research Network (EMRN) in collaboration with several universities in North and South America, Europe and China, this rich and expansive collection includes studies of innovation in regions yet to receive focused analysis in the field. The authors also re-examine dominant theories of innovation and capability creation based on a broad range of case studies and research insights. Offering a taxonomy of emerging market innovations, this collection reveals the unique drivers, types, and outcomes of innovation in emerging markets.

Employment Policy in Emerging Economies

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Author :
Publisher : Routledge
ISBN 13 : 1317420799
Total Pages : 174 pages
Book Rating : 4.3/5 (174 download)

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Book Synopsis Employment Policy in Emerging Economies by : Elizabeth Hill

Download or read book Employment Policy in Emerging Economies written by Elizabeth Hill and published by Routledge. This book was released on 2017-08-10 with total page 174 pages. Available in PDF, EPUB and Kindle. Book excerpt: Employment is a critical part of the macro-economy and a key driver of economic development. India’s employment policy over the past three decades provides an important case study for understanding how government attitudes to the labour market contribute to an emerging economy’s growth and development. This study contains important insights on the policy challenges faced by one of the world’s most populous, labour abundant economies in securing employment in a context of structural change. The book considers India’s approach to employment policy from a national and global perspective and whether policy settings promote employment intensive growth. Chapters in the first half of the volume evaluate India’s approach to employment policy within the national and international context. This includes the ILO Decent Work program, the national agenda for inclusive growth, and national regulatory frameworks for labour and education. Chapters in the second half of the volume focus on how employment policy works in practice and its impact on manufacturing workers, the self-employed, women, and rural workers. These chapters draw attention to the contradictions within the current policy regime and the need for new approaches. Employment Policy in Emerging Economies will interest scholars, policy makers and students of the Indian economy and South Asia more generally. It will support undergraduate and postgraduate academic teaching in courses on economic development, global political economy, the Indian economy and global labour.

Leadership Strategies for Global Supply Chain Management in Emerging Markets

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Author :
Publisher : IGI Global
ISBN 13 : 1799828697
Total Pages : 333 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Leadership Strategies for Global Supply Chain Management in Emerging Markets by : Dwivedi, Ashish

Download or read book Leadership Strategies for Global Supply Chain Management in Emerging Markets written by Dwivedi, Ashish and published by IGI Global. This book was released on 2020-05-22 with total page 333 pages. Available in PDF, EPUB and Kindle. Book excerpt: In recent decades, the rapid expansion of trade and investment among developing countries has resulted in a scenario wherein firms from developing countries account for an increasing share of capital, goods, and wealth in the global economy. Industry leaders from developing countries have observed that firms in developing countries need to identify and develop key supply chain capabilities in order to succeed in emerging markets. It is argued that customers in emerging markets are likely to have different needs and supply chain expectations as compared to customers in developed economies. Reaching into these emerging markets, understanding the customer diversity, and translating it into effective segmentation schemes are critical for the efficient design of supply chain operations. Leadership Strategies for Global Supply Chain Management in Emerging Markets is a pivotal reference source that provides vital research on creating efficient supply chain operations in emerging markets. While highlighting topics such as consumer behavior, global operations, and information transparency, this publication investigates the needs of consumers in emerging markets as well as the methods of designing effective operations. This book is ideally designed for supply chain managers, logistics managers, operations and warehousing professionals, industry practitioners, academicians, students, and researchers.