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Caribbean Tourism Product Development Marketing And Entrepreneurship
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Book Synopsis Caribbean Tourism Product Development, Marketing and Entrepreneurship by : Mrs Jody Racquel Titus-maxwell
Download or read book Caribbean Tourism Product Development, Marketing and Entrepreneurship written by Mrs Jody Racquel Titus-maxwell and published by Createspace Independent Publishing Platform. This book was released on 2017-06-06 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: The CAPE (c) Tourism Unit Two book entitled Caribbean Tourism Product Development, Marketing and Entrepreneurship captures all the relevant content, examples and activities necessary to successfully complete the syllabus. It has a sample research project that should provide adequate guidance for every candidate. For enquiries and assistance with the teaching of the CAPE(c) Tourism syllabus you may contact Jody at 18765310823 or via email at [email protected]. She has conducted several successful seminars in high schools across Jamaica; she is approachable and always willing to help. Jody has been teaching for 10 years in Jamaica. She is a teacher of History, Sociology, Social Studies and Tourism. She is also an assistant examiner of Sociology and Tourism. Her student Morrison (seen beside the author picture above) was placed first in CAPE(R) Tourism in the Caribbean, another student Denecia Allen was placed 9th in Jamaica. Jody is a honours graduate of The University of the West Indies where she studied History Education (B.Ed), later completing a Masters in Teacher Education and Teacher Development (M.A.).
Book Synopsis Tourism for Cape(r) by : Jody Racquel Titus-Maxwell
Download or read book Tourism for Cape(r) written by Jody Racquel Titus-Maxwell and published by Independently Published. This book was released on 2021-08-28 with total page 140 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tourism for CAPE(c)- Unit 2: Caribbean Product Development, Marketing and Entrepreneurship addresses all the content requirements of the CAPE(c) Tourism Unit Two Syllabus. It has a sample Internal Assessment (SBA) to provide guidance to students and teachers as they conduct their research. This book is filled with relevant examples to help students understand the fundamentals of the Caribbean tourism industry. Similar to this book, Tourism for CAPE(c)- Unit 1: Concepts and Issues, Linkages and Sustainable Tourism captures all the relevant content, examples and activities necessary to successfully complete the Unit One syllabus. It has a sample research project that should provide adequate guidance for every candidate. For enquiries and assistance with the teaching of the CAPE(c) Tourism syllabus you may contact Jody at 1876-531-0823 or via email at [email protected].
Book Synopsis Fundamentals of Caribbean Tourism by : Jody Titus-Maxwell
Download or read book Fundamentals of Caribbean Tourism written by Jody Titus-Maxwell and published by Createspace Independent Publishing Platform. This book was released on 2017-03-22 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Fundamentals of Caribbean Tourism addresses all the major themes of Unit ONE CAPE (c) Tourism. It has a sample Internal Assessment to provide guidance to students and teachers as they conduct their research. This book is filled with relevant examples to help students understand the fundamentals of the tourism industry. The CAPE (c) Tourism Unit Two book entitled Caribbean Tourism Product Development, Marketing and Entrepreneurship captures all the relevant content, examples and activities necessary to successfully complete the syllabus. Similar to this book, it has a sample research project that should provide adequate guidance for every candidate. For enquiries and assistance with the teaching of the CAPE(c) Tourism syllabus you may contact Jody at 18765310823 or via email at [email protected]. She has conducted several successful seminars in high schools across Jamaica; she is approachable and always willing to help. Jody has been teaching for 10 years in Jamaica. She is a teacher of History, Sociology, Social Studies and Tourism. Her student Morrison (seen beside the author picture above) was placed first in CAPE(R) Tourism in the Caribbean, another student Denecia Allen was placed 9th in Jamaica. Jody is a honours graduate of The University of the West Indies where she studied History Education (B.Ed), later completing a Masters in Teacher Education and Teacher Development (M.A.).
Book Synopsis Technology Adoption in the Caribbean Tourism Industry by : Andrew Spencer
Download or read book Technology Adoption in the Caribbean Tourism Industry written by Andrew Spencer and published by Springer Nature. This book was released on 2020-10-31 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book investigates the adoption of Information and Communication Technologies (ICTs) in Caribbean travel firms, particularly for sales and marketing purposes. By examining the decision-making process in tourism companies deciding whether to become more dependent on digital capabilities and artificial intelligence, this text seeks to understand the role of strategy and resources in technology adoption. Further, the author assesses the role of factors both external (such as culture) and internal (such as leadership) in this strategic process. Economies in the Caribbean are reliant on tourism to bring prosperity to the region, and with the onset of the COVID-19 pandemic, the industry is being forced to transform the way it operates. With implications for those studying organizational behavior as well as strategic and tourism management, this study analyzes rapid change in this pivotal industry.
Book Synopsis Managing Crises in Tourism by : Acolla Lewis-Cameron
Download or read book Managing Crises in Tourism written by Acolla Lewis-Cameron and published by Springer Nature. This book was released on 2021-10-19 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines the dilemma of overdependence on tourism in Caribbean countries and territories, and the need for a resilient path to address the industry’s vulnerability in the face of natural disasters. The chapters in the book question how tourism resilience is understood and practiced in Caribbean small island developing states (SIDS) and the factors that inform, undermine, or indeed redefine the sustainable resilience agenda for these territories. With its overreliance on tourism and vulnerability to climate, the Caribbean region finds itself susceptible and in need of an innovative approach in order to survive economically. Contributors to this volume touch on all three sustainability pillars and spanning across many tourism sector considerations, such as product development, stakeholder management, hotel management, marketing and entrepreneurship. By spanning the geography of the Anglophone and Spanish Caribbean this book offers a smorgasbord of conceptual and applied perspectives to researchers in the area of tourism resilience in SIDS. It also presents strategic considerations to public and private sector practitioners in implementing measures to strengthen the competitive positioning of their destinations as they contend with the dynamism of the external and internal environments.
Book Synopsis Tourism Marketing and Management in the Caribbean (RLE Marketing) by : Dennis J. Gayle
Download or read book Tourism Marketing and Management in the Caribbean (RLE Marketing) written by Dennis J. Gayle and published by Routledge. This book was released on 2014-09-15 with total page 303 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Caribbean now has one of the largest regional tourism industries in the world amongst developing countries. When originally published this volume was the first to provide a comprehensive discussion of tourism in this part of the world. It begins with an overview of the industry and then examines aspect of tourism marketing and management on a region-by-region basis, covering the Bahamas, Jamaica, Barbados, St Lucia, Trinidad and Tobago, Guyana and Cuba. Detailed analysis follows of sectors within the industry, such as heritage and health care, with central issues such as the intense competition between the cruise ship and hotel industries being highlighted. Discussion of the impact of US and EU policies on Caribbean tourism provides an important international perspective. Throughout, the focus is on the contribution of the regional tourism industry to Caribbean economic growth and development.
Book Synopsis Marketing Island Destinations by : Acolla Lewis
Download or read book Marketing Island Destinations written by Acolla Lewis and published by Routledge. This book was released on 2010-10-13 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: Over the past three decades, tourism has emerged as a major force in the global economy, with most countries, whether developed or developing, having increasing opportunities to participate, as both host and guest, in this socioeconomic phenomenon. Competition for a share of the tourism market has intensified as rapid tourism developments have been undertaken by various destinations in an attempt to reap those economic benefits from one of the world’s leading industries. The growth in tourism has propelled significant changes in the way in which destinations are managed and marketed. The challenge for many small island destinations is how to become or remain competitive. It is against this background that destination marketing has assumed the critical role of ensuring that the destination lifecycle does not enter into a stage of saturation and decline and the destination is able to adapt to the changing marketplace, seize opportunities and sustain its vitality.This book takes a holistic approach and considers marketing from a macro perspective, from the view of the destination.
Book Synopsis Tourism Product Development in China, Asian and European Countries by : Yuhua Luo
Download or read book Tourism Product Development in China, Asian and European Countries written by Yuhua Luo and published by Springer Nature. This book was released on 2020-05-21 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book analyzes a broad variety of tourism products in China, Asia and Europe that employ both cutting-edge IT technologies and advanced methodologies. These products are cultural tourism, recreational tourism, sport tourism, adventure tourism, medical tourism and more. Authors from different areas contributed to the book, including academic researchers, graduate students, government administrators and industry practitioners. The book covers the entire chain of tourism product business processes: product development and improvement, tourist behavior analysis, marketing and sales, customer service, etc. In addition, it addresses related issues such as tourism sustainability, policymaking, environmental protection and human resource development. Big data processing, data mining, visual content analysis and textural content analysis, semantic nets and sentiment analysis are among the cutting-edge technological tools used to study tourism product development here. The book gathers selected papers from the 9th International Conference on Tourism and Hospitality between China and Spain (www.china-spain.org) with participants from 18 countries. Though the book is mainly intended for researchers and policymakers, it will also appeal to a wider audience, due to its first-hand content, insightful analysis and broad geographic coverage.
Book Synopsis Tourism for CAPE(c) by : Jody Racquel Titus-Maxwell
Download or read book Tourism for CAPE(c) written by Jody Racquel Titus-Maxwell and published by Independently Published. This book was released on 2021-08-29 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tourism for CAPE(c)- Unit 1: Caribbean Tourism Concepts and, Linkages and Sustainable Tourism captures all the relevant content, examples and activities necessary to successfully complete the Unit One CAPE(c) Tourism syllabus. It has a sample research project that should provide adequate guidance for every candidate. For enquiries and assistance with the teaching of the CAPE(c) Tourism syllabus you may contact Jody at 1876-531-0823 or via email at [email protected]. Similar to this book, Tourism for CAPE(c)- Unit 2: Caribbean Product Development, Marketing and Entrepreneurship addresses all the content requirements of the CAPE(c) Tourism Unit Two Syllabus. It has a sample Internal Assessment (SBA) to provide guidance to students and teachers as they conduct their research. This book is filled with relevant examples to help students understand the fundamentals of the Caribbean tourism industry. She has conducted several successful seminars in high schools across Jamaica; she is approachable and always willing to help. Jody has been teaching for 10 years in Jamaica. She is a teacher of History, Sociology, Social Studies and Tourism. She is also an assistant examiner of Sociology and Tourism. Her student, Shanice Morrison was placed first in CAPE(R) Tourism in the Caribbean. Another student, Denecia Allen was placed 9th in Jamaica. Jody is an honours graduate of The University of the West Indies where she studied History Education (B. Ed), later completing a Masters in Teacher Education and Teacher Development (M.A.).
Book Synopsis Entrepreneurs in Tourism in the Caribbean Basin by : Carel Roessingh
Download or read book Entrepreneurs in Tourism in the Caribbean Basin written by Carel Roessingh and published by Rozenberg Pub. This book was released on 2005-01-01 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is the result of cooperation of students and lecturers at Vrije Universiteit and InHolland University, both in Amsterdam. Together these parties formed the Caribbean Project Group whose aim was to carry out research into the role of entrepreneurs in tourism development in four different countries, namely Jamaica, Belize, the Dominican Republic, and Suriname. Each of these countries represents a different stage of tourism development and the various research projects give clear insights into the complex world in which entrepreneurs move and the opportunities and limitations offered to them by the tourism industry.
Book Synopsis Travel and Tourism in the Caribbean by : Andrew Spencer
Download or read book Travel and Tourism in the Caribbean written by Andrew Spencer and published by Springer. This book was released on 2018-10-04 with total page 132 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores the distinct nuisances and obstacles that are brought on by the tourism and travel industry within Caribbean small island developing countries (SIDS). The author explores best practices and measures that can be used to overcome or alleviate the hardship faced by the industry by giving voice to the nations that are often overshadowed or restrained by their developed counterparts. This book reflects on and assesses the transformative power that tourism has in Caribbean small island developing states, while unearthing the threats that affect the longevity and economic viability of the industry in general. It is an important and overdue text focusing on this unique group of islands and will inform students and researchers on the struggles and opportunities they face.
Book Synopsis Tourism Marketing and Management in the Caribbean by : Dennis J. Gayle
Download or read book Tourism Marketing and Management in the Caribbean written by Dennis J. Gayle and published by . This book was released on 2015 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: This authoritative account of tourism in the Caribbean is drawn from leading scholars of tourism as well as high-profile decision makers within the industry. These include tourism directors, government officials and the Secretary General of the Caribbean Tourism Organization.
Book Synopsis Tourism in the Caribbean by : David Timothy Duval
Download or read book Tourism in the Caribbean written by David Timothy Duval and published by Psychology Press. This book was released on 2004 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book brings together a high calibre team of international researchers to provide an up-to-date assessment of the scope of tourism and the nature of tourism development in the Caribbean; past, present and future.
Book Synopsis New Perspectives in Caribbean Tourism by : Marcella Daye
Download or read book New Perspectives in Caribbean Tourism written by Marcella Daye and published by Routledge. This book was released on 2008-04-07 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume explores tourism in the Caribbean - one of the most tourism dependent regions of the world - within the context of key currents of Caribbean thought and critique in relation to issues of dependency, postcolonial interactions, race and class as well as identity and culture.
Book Synopsis Managing Crises in Tourism by : Acolla Lewis-Cameron
Download or read book Managing Crises in Tourism written by Acolla Lewis-Cameron and published by . This book was released on 2021 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines the dilemma of overdependence on tourism in Caribbean countries and territories, and the need for a resilient path to address the industry's vulnerability in the face of natural disasters. The chapters in the book question how tourism resilience is understood and practiced in Caribbean small island developing states (SIDS) and the factors that inform, undermine, or indeed redefine the sustainable resilience agenda for these territories. With its overreliance on tourism and vulnerability to climate, the Caribbean region finds itself susceptible and in need of an innovative approach in order to survive economically. Contributors to this volume touch on all three sustainability pillars and spanning across many tourism sector considerations, such as product development, stakeholder management, hotel management, marketing and entrepreneurship. By spanning the geography of the Anglophone and Spanish Caribbean this book offers a smorgasbord of conceptual and applied perspectives to researchers in the area of tourism resilience in SIDS. It also presents strategic considerations to public and private sector practitioners in implementing measures to strengthen the competitive positioning of their destinations as they contend with the dynamism of the external and internal environments. Acolla Lewis-Cameron is Dean of the Faculty of Social Sciences at the University of the West Indies, St. Augustine, Trinidad. She is the lead editor of Marketing Island Destinations: Concepts and Cases and co-author of Contemporary Caribbean Tourism: Concepts and Cases. Leslie-Ann Jordan is a Senior Lecturer of Hospitality and Tourism Management in the Department of Management Studies at the University of the West Indies, St. Augustine Campus, Trinidad. She is the lead editor of "Sports Event Management: The Caribbean Experience". Her research interests include tourism development in small island developing states in the Caribbean, tourism planning and development and tourism policy and decision-making' Sherma Roberts is Senior Lecturer in Tourism at the University of the West Indies, Cave Hill Campus, Barbados. She has co-edited three books and co-authored Contemporary Caribbean Tourism: Concept and Cases.
Book Synopsis Tourism Marketing and Management in the Caribbean (RLE Marketing) by : Dennis J. Gayle
Download or read book Tourism Marketing and Management in the Caribbean (RLE Marketing) written by Dennis J. Gayle and published by Routledge. This book was released on 2014-09-15 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Caribbean now has one of the largest regional tourism industries in the world amongst developing countries. When originally published this volume was the first to provide a comprehensive discussion of tourism in this part of the world. It begins with an overview of the industry and then examines aspect of tourism marketing and management on a region-by-region basis, covering the Bahamas, Jamaica, Barbados, St Lucia, Trinidad and Tobago, Guyana and Cuba. Detailed analysis follows of sectors within the industry, such as heritage and health care, with central issues such as the intense competition between the cruise ship and hotel industries being highlighted. Discussion of the impact of US and EU policies on Caribbean tourism provides an important international perspective. Throughout, the focus is on the contribution of the regional tourism industry to Caribbean economic growth and development.
Book Synopsis Caribbean Tourism by : Chandana Jayawardena
Download or read book Caribbean Tourism written by Chandana Jayawardena and published by . This book was released on 2005 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Worldwide, tourism has become one of the most pervasive industries affecting towns and cities and remoter communities. No less so for the Small Island Developing States of the Caribbean, for which tourism has undoubtedly been one of the fastest growing sectors of the economy. But tourism is equally, one of the most fragile industries, susceptible more than any other to competition in the global marketplace and to the effects of natural and man-made disasters. Hurricanes and harassment, crime and violence present daunting challenges. In this post 9/11 era however, the primary challenge for Caribbean States is to develop a sustainable, competitive tourism product. Caribbean Tourism: Visions, Missions and Challenges examines the various factors necessary to face that challenge by discussing: - The role of education and training in the development of the hospitality industry; - The Cruise factor cruise ship contribution to the industry; - Case studies of the performance of the 4 Caribbean Countries; - The performance of the regional airlines; - Lessons from another region; - Community-based tourism development; and - Marketing the destination. Balancing contributions from academics and industry experts, this volume, as part of a three-volume series on Caribbean Tourism, takes a multidisciplinary approach to developing sustainable Caribbean Tourism and provides students in training, researchers, policymakers and industry players with a much needed tool for understanding the way forward for Caribbean Tourism. "
