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Capitulo 5 Transformacion Del Modelo De Comunicacion Empresarial
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Book Synopsis Capítulo 5: Transformación del modelo de comunicación empresarial by : Javier Celaya
Download or read book Capítulo 5: Transformación del modelo de comunicación empresarial written by Javier Celaya and published by Grupo Planeta Spain. This book was released on 2011-11-17 with total page 64 pages. Available in PDF, EPUB and Kindle. Book excerpt: Este capítulo analiza el impacto del Tsunami Internet en la estrategia de marketing y comunicación de las empresas. Todos los medios tradicionales (prensa, radio y televisión) están perdiendo audiencia de forma gradual debido a factores externos como la existencia de nuevos canales para obtener información, los hábitos de lectura de las nuevas generaciones y la pérdida de credibilidad de algunos medios tradicionales, pero principalmente por la consolidación de los medios digitales.Muchos directores de comunicación de empresas se empeñan en analizar este periodo de transición como una batalla entre los medios tradicionales y los digitales. Considero que es un error visualizar este proceso desde esta óptica. El hecho de que aparezca un nuevo medio no significa que el anterior desaparezca; más bien veremos una transformación de todos los medios para adecuarse a los tiempos.
Book Synopsis Capítulo 12: Redefinición de la estrategia de comunicación empresarial by : Javier Celaya
Download or read book Capítulo 12: Redefinición de la estrategia de comunicación empresarial written by Javier Celaya and published by Grupo Planeta Spain. This book was released on 2011-11-17 with total page 32 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tras una primera fase de ignorar o intentar relentizar la transformación del modelo de comunicación empresarial, la mayoría de los profesionales del marketing y la comunicación entiende que nos adentraremos hacia una segunda fase mucho más dinámica y disruptiva debido a la consolidación de las herramientas 2.0 (blogs, wikis, Facebook, Twitter, YouTube, podcast, etc.) entre los ciudadanos. Tras la lectura de este capítulo, los lectores podrán redefinir su estrategia de comunicación empresarial en tres grandes bloques: comunicación directa a través de las webs de las empresas, comunicación bidireccional a través de las versiones online de los medios tradicionales (prensa, radio y TV) y por último, comunicación compartida a través de las nuevas herramientas de comunicación social (Facebook, Twitter, Entrelectores, etc.)
Book Synopsis Periodismo de marcas by : Carlos J. Campo
Download or read book Periodismo de marcas written by Carlos J. Campo and published by Editorial UOC. This book was released on 2016-06-30 with total page 251 pages. Available in PDF, EPUB and Kindle. Book excerpt: El periodismo de marcas es para unos pocos. Da lo mismo si se trata de enormes marcas multinacionales o de pequeñas denominaciones muy especializadas o muy locales. Es para una selectísima minoría y, además, es periodismo puro y duro.Hoy, con el descrédito de la publicidad, la desintermediación de la información, el desengaño tecnológico y la pérdida de la ingenuidad de las audiencias, se ha creado el escenario perfecto para desarrollar un periodismo que pretende una influenci todopoderosa.Este tratado actualiza los modos de este periodismo, abordando su sustrato teórico. Discrimina el contenido de marca de la acción periodística. Desmiente la antitética conceptual de periodismo y marca en una misma expresión. Y desvela, desde la experiencia, cómo fundar la redacción de marca, diseñar la línea editorial y ejercerlo cotidianamente.La marca que lo use se cotizará más. Y la corporación que evolucione con él logrará unos resultados económicos aún mejores.
Book Synopsis Benchmarking Water Services by : Enrique Cabrera Jr
Download or read book Benchmarking Water Services written by Enrique Cabrera Jr and published by IWA Publishing. This book was released on 2011-03-01 with total page 185 pages. Available in PDF, EPUB and Kindle. Book excerpt: Benchmarking has become a key tool in the water industry to promote and achieve performance targets for utilities. The use of this tool for performance improvement through systematic search and adaptation of leading practices, has expanded globally during the past decade. Many ongoing projects worldwide aim to address different needs and objectives, in varying contexts, with outstanding results and impact. Benchmarking Water Services provides valuable information to everyone interested in benchmarking in the water industry. The text is aimed at utilities considering joining a benchmarking project, experienced practitioners in charge of organizing a benchmarking exercise, consultants, regulators and researchers. The document is presented with a clear practice oriented approach and can be used as a how-to-benchmark guide presented from different perspectives (participants, organizers, supervising bodies). Readers will gain practical insight on real life benchmarking practices and will benefit from the experiences gained in some of the leading benchmarking projects of the water industry (including the IWA-WSAA benchmarking efforts, the European Benchmarking Co-operation and the several benchmarking projects carried out in Austria and Central Europe). The manual also presents the new IWA Benchmarking Framework, which aims to harmonize the terms used to describe benchmarking and performance indicators practices in the water industry, guaranteeing a more fluent and efficient communication. This Manual of Best Practice is edited by the IWA Specialist Group on Benchmarking and Performance Assessment, and co-published by AWWA and IWA Publishing. Praise for Benchmarking Water Services: "The continual trend of conceptual to specifics throughout the book provides for an educational experience each time the book is either casually perused or carefully studied." "The authors (Cabrera, Haskins and Fritiz) diligently pursue the focus of improvement." "Benchmarking Water Services is an in depth and practical ‘must have’ guide for any utility currently engaged in or planning to develop a benchmarking process" - Gregory M. Baird (2012) Benchmarking: An International Journal 19:2. More information about the book can be found on the Water Wiki in an article written by the author: http://www.iwawaterwiki.org/xwiki/bin/view/Articles/TheNewIWABenchmarkingFramework A Spanish language version of this book is available as a free eBook: http://www.iwawaterwiki.org/xwiki/bin/view/Articles/eBookTitlesfromIWAPublishingFreetoDownload-Volume2#HBenchmarkingParaServiciosdeAgua
Book Synopsis Principles of Operations Management by : Jay H. Heizer
Download or read book Principles of Operations Management written by Jay H. Heizer and published by Pearson Educación. This book was released on 2004 with total page 710 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this textbook, Heizer (business administration, Texas Lutheran U.) and Render (operations management, Rollins College) provide a broad introduction to the field of operations management. A sampling of topics includes operations strategy for competitive advantage, forecasting, design of goods and services, human resources, e- commerce, project management, inventory management, and maintenance. The CD-ROM contains video case studies, lecture notes, Excel OM and Extend software, and additional practice problems. Annotation copyrighted by Book News Inc., Portland, OR
Download or read book Latino Link written by Joe Kutchera and published by . This book was released on 2011 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: An amazing convergence is happening in marketing today: the growth of the U. S. Hispanic population and the growth of digital media. Hispanics increasingly use the internet to keep in touch with family and friends, anywhere in the world. They search for product information. They compare prices, print coupons, and shop online.Joe Kutchera outlines the issues that your company needs to understand in order to successfully cater to Hispanic consumers online, including shopping behavior, social networks, translation, localization, and emerging mobile platforms. In addition, the author illustrates how marketers can grow their businesses virtually to reach Spanish-speakers in Latin America.Case studies in the book detail the experiences of Best Buy, Amereican Family Insurance, H&R Block, Ford Motor Company, Lexicon Marketing, and Monster.
Download or read book Ecuador Poverty Report written by and published by World Bank Publications. This book was released on 1996-01-01 with total page 362 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Valuable report based on the Ecuador Living Standard Measurement Survey (1994). Uses total consumption expenditures. Provides a baseline reference for future work. Contrast with INEC's basic needs survey (item #bi 97002637#)"--Handbook of Latin AmericanStudies, v. 57.
Book Synopsis Coffee in Colombia, 1850-1970 by : Marco Palacios
Download or read book Coffee in Colombia, 1850-1970 written by Marco Palacios and published by Cambridge University Press. This book was released on 2002-07-25 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the first English-language history of Colombia as a coffee-producer.
Book Synopsis Re-Creating the Corporation by : Russell L. Ackoff
Download or read book Re-Creating the Corporation written by Russell L. Ackoff and published by Oxford University Press. This book was released on 1999-07-29 with total page 349 pages. Available in PDF, EPUB and Kindle. Book excerpt: Over the last three decades the average life expectancy of a corporation in North America has dipped well below 20 years. In fact, by 1983 a full third of the 1970 Fortune 500 companies had been acquired, merged, or broken apart. In this landmark book, one of the business world's foremost pioneers, Russell L. Ackoff, delivers this indispensable guide for those hoping to beat these odds--and to better navigate the corporate challenges of the next millennium. While most business and management schools continue to teach the functions of a corporation separately--production, marketing, finance, personnel--the reality is that for a corporation to endure each division must work with the others to create an effective system. Re-Creating the Corporation is Ackoff's masterful blueprint for understanding and creating these model corporate systems. In four comprehensive sections--Background, Process, Designs, and Change--Ackoff lays out in clear concise prose the five organizational goals of successful corporate systems: plan effectively, learn and adapt rapidly, democratize, introduce internal market economies, and employ a flexible structure that will minimize the need for future restructuring. And through a deft mix of practical and theoretical examples drawn from a wide range of applications in a wide range of firms, this book ultimately guides executives to the system best suited to meet their organizational goals. Re-Creating the Corporation, which is the culmination of a lifetime of innovative and insightful business thought from one of the business world's premier thinkers, is essential reading for those attempting to navigate the rapidly changing economic environment of the next millennium.
Book Synopsis Management Information Systems by : Kenneth C. Laudon
Download or read book Management Information Systems written by Kenneth C. Laudon and published by Pearson Educación. This book was released on 2004 with total page 618 pages. Available in PDF, EPUB and Kindle. Book excerpt: Management Information Systems provides comprehensive and integrative coverage of essential new technologies, information system applications, and their impact on business models and managerial decision-making in an exciting and interactive manner. The twelfth edition focuses on the major changes that have been made in information technology over the past two years, and includes new opening, closing, and Interactive Session cases.
Book Synopsis Management Information Systems by : Raymond McLeod
Download or read book Management Information Systems written by Raymond McLeod and published by Pearson Educación. This book was released on 1998 with total page 698 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text enjoys a strong loyalty among instructors who adopt it. Focusing on the role of managers within an organization, the text emphasizes the development of computer-based information systems to support an organization's objectives and strategic plans. The General Systems Model is, introduced in Chapter 6, and implemented throughout the rest of the text.
Book Synopsis The Digital Transformation Playbook by : David L. Rogers
Download or read book The Digital Transformation Playbook written by David L. Rogers and published by Columbia University Press. This book was released on 2016-04-05 with total page 267 pages. Available in PDF, EPUB and Kindle. Book excerpt: Rethink your business for the digital age. Every business begun before the Internet now faces the same challenge: How to transform to compete in a digital economy? Globally recognized digital expert David L. Rogers argues that digital transformation is not about updating your technology but about upgrading your strategic thinking. Based on Rogers's decade of research and teaching at Columbia Business School, and his consulting for businesses around the world, The Digital Transformation Playbook shows how pre-digital-era companies can reinvigorate their game plans and capture the new opportunities of the digital world. Rogers shows why traditional businesses need to rethink their underlying assumptions in five domains of strategy—customers, competition, data, innovation, and value. He reveals how to harness customer networks, platforms, big data, rapid experimentation, and disruptive business models—and how to integrate these into your existing business and organization. Rogers illustrates every strategy in this playbook with real-world case studies, from Google to GE, from Airbnb to the New York Times. With practical frameworks and nine step-by-step planning tools, he distills the lessons of today's greatest digital innovators and makes them usable for businesses at any stage. Many books offer advice for digital start-ups, but The Digital Transformation Playbook is the first complete treatment of how legacy businesses can transform to thrive in the digital age. It is an indispensable guide for executives looking to take their firms to the next stage of profitable growth.
Book Synopsis Radio Spectrum Management by : Haim Mazar (Madjar)
Download or read book Radio Spectrum Management written by Haim Mazar (Madjar) and published by John Wiley & Sons. This book was released on 2016-08-29 with total page 460 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents the fundamentals of wireless communications and services, explaining in detail what RF spectrum management is, why it is important, which are the authorities regulating the use of spectrum, and how is it managed and enforced at the international, regional and national levels. The book offers insights to the engineering, regulatory, economic, legal, management policy-making aspects involved. Real-world case studies are presented to depict the various approaches in different countries, and valuable lessons are drawn. The topics are addressed by engineers, advocates and economists employed by national and international spectrum regulators. The book is a tool that will allow the international regional and national regulators to better manage the RF spectrum, and will help operators and suppliers of wireless communications to better understand their regulators.
Book Synopsis Cal/OSHA Pocket Guide for the Construction Industry by :
Download or read book Cal/OSHA Pocket Guide for the Construction Industry written by and published by . This book was released on 2015-01-05 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: The Cal/OSHA Pocket Guide for the Construction Industry is a handy guide for workers, employers, supervisors, and safety personnel. This latest 2011 edition is a quick field reference that summarizes selected safety standards from the California Code of Regulations. The major subject headings are alphabetized and cross-referenced within the text, and it has a detailed index. Spiral bound, 8.5 x 5.5"
Download or read book Japanese Railway Engineering written by and published by . This book was released on 1959 with total page 408 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis International Community Psychology by : Stephanie Reich
Download or read book International Community Psychology written by Stephanie Reich and published by Springer Science & Business Media. This book was released on 2007-07-03 with total page 461 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the first in-depth guide to global community psychology research and practice, history and development, theories and innovations, presented in one field-defining volume. This book will serve to promote international collaboration, enhance theory utilization and development, identify biases and barriers in the field, accrue critical mass for a discipline that is often marginalized, and to minimize the pervasive US-centric view of the field.
Book Synopsis University and School Collaborations During a Pandemic by : Fernando M. Reimers
Download or read book University and School Collaborations During a Pandemic written by Fernando M. Reimers and published by Springer Nature. This book was released on 2022 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: Based on twenty case studies of universities worldwide, and on a survey administered to leaders in 101 universities, this open access book shows that, amidst the significant challenges caused by the COVID-19 pandemic, universities found ways to engage with schools to support them in sustaining educational opportunity. In doing so, they generated considerable innovation, which reinforced the integration of the research and outreach functions of the university. The evidence suggests that universities are indeed open systems, in interaction with their environment, able to discover changes that can influence them and to change in response to those changes. They are also able, in the success of their efforts to mitigate the educational impact of the pandemic, to create better futures, as the result of the innovations they can generate. This challenges the view of universities as "ivory towers" being isolated from the surrounding environment and detached from local problems. As they reached out to schools, universities not only generated clear and valuable innovations to sustain educational opportunity and to improve it, this process also contributed to transform internal university processes in ways that enhanced their own ability to deliver on the third mission of outreach