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Capital Marque Et Effets De Transfert Entre Produits Co Marques
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Book Synopsis Capital-marque et effets de transfert entre produits co-marqués by : Meriem Mennai
Download or read book Capital-marque et effets de transfert entre produits co-marqués written by Meriem Mennai and published by . This book was released on 2013 with total page 812 pages. Available in PDF, EPUB and Kindle. Book excerpt: La marque dispose d 'un potentiel créateur de valeur auprès du consommateur qui est matérialisé par le concept de capital‐marque. Étudié dans la perspective du consommateur et basé sur les principes de la psychologie cognitive, ce concept est multidimensionnel. Le rapprochement entre la littérature sur le capital - marque du point de vue du consommateur et celle du co‐branding nous permet de comprendre les sources les plus aptes à expliquer ce concept. En ce sens, le capital‐marque est susceptible de varier par des effets de transfert entre les produits co-marqués. Le modèle conceptuel de l'influence du co-branding sur les dimensions du capital‐marque par la médiation des effets de transfert et le rôle modérateur de la congruence perçue entre les marques partenaires est développé puis testé grâce à deux expérimentations de type avant-après. Les résultats montrent que certaines dimensions du capital changent, et notamment les associations liées à la marque, par l'effet de l'évaluation du co-branding mais aussi par certains transferts issus de la marque partenaire. L'effet de transfert est un médiateur partiel dans le cas de certaines cartes bancaires co‐brandées, objet de l'étude, qui justifie le rôle de la congruence perçue à intensifier ou, au contraire à freiner la procédure de transfert opérée par le consommateur. Les résultats tendent à aider les managers de marques quant au choix de la marque partenaire en vue d'une gestion efficace du capital de leur marque.
Book Synopsis L'influence du point de vente sur le capital d'une marque by : Joseph Kaswengi Mbwiti
Download or read book L'influence du point de vente sur le capital d'une marque written by Joseph Kaswengi Mbwiti and published by . This book was released on 2012 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: De manière générale, la qualité d'un circuit de distribution peut-elle influencer le capital d'une marque ?C'est la principale question que nous traitons dans cette recherche. De nombreuses recherches ont étépubliées sur les déterminants du capital marque. Cependant, peu de choses ont été dites sur le rôle de ladistribution. De plus, une grande partie des recherches ont considéré l'image du point de vente comme unconcept global ou unidimensionnel. Or, la majorité des recherches affirme que l'image du point de vente estun construit multidimensionnel.Le but de cette recherche est d'étudier la relation entre la qualité de la distribution et le capital de la marquequi y est référencée. Nous développons un modèle qui met en relation les dimensions du magasin (l'imageprix, la variété de l'assortiment, la qualité de MDD, la qualité des produits, la qualité de service etl'accessibilité du magasin) et le capital marque, mesuré à l'aide des constantes qui, sont considéréescomme la mesure de l'utilité incrémentale de la marque. Nous utilisons les variables de contrôle telles que lacatégorie de produits. Nous élaborons un modèle factoriel dynamique en utilisant les données de panel sur4500 ménages, 12 magasins appartenant à de chaines différentes en France sur une période de cinq ans etdemi (2004-2009). Les résultats montrent que les effets de l'image du magasin sur le capital marque varientselon l'enseigne, le format de magasin, les catégories de produits, les marques et les caractéristiques desconsommateurs.D'un point de vue théorique, cette recherche permet d'identifier les dimensions les plus pertinentes del'image d'un point de vente ainsi que leurs conditions d'efficacité. D'un point de vue méthodologique, nousutilisons un modèle factoriel dynamique qui n'a pas encore été utilisé sur la mesure du capital marque. D'unpoint de vue managérial, cette recherche permettra aux responsables de marques de mieux apprécierl'influence d'un magasin sur la valeur de leurs marques.
Book Synopsis PROMOTION DE LA SANTE ET AUTONOMISATION DANS LE CONTEXTE AFRICAIN by : David HouŽto
Download or read book PROMOTION DE LA SANTE ET AUTONOMISATION DANS LE CONTEXTE AFRICAIN written by David HouŽto and published by Lulu.com. This book was released on 2014-02-26 with total page 327 pages. Available in PDF, EPUB and Kindle. Book excerpt: Le terme promotion de la santé en Afrique, près de 30 ans après l'adoption de la Charte d'Ottawa, continue d'avoir des connotations complètement hors du sens que lui confère cette charte. Cela n'est pas étonnant quand on sait que la notion de santé dans ce contexte africain équivaut à la lutte contre la maladie à travers les soins de santé dispensés par des professionnels de la santé dans des formations sanitaires et les hôpitaux. L'évolution que connait le continent depuis quelques décennies est de donner un peu plus de place à la communauté à travers les relais communautaires dans une participation communautaire vidée de son contenu, car le pouvoir n'est jamais passé entre les mains des communautés.C'est au vu de tout ceci que le présent ouvrage à sa raison d'être pour expliquer les fondements de l'autonomisation communautaire et de la promotion de la santé avec leur importance pour la région africaine en proie aux mauvais indicateurs de santé comparativement aux autres régions du monde.
Book Synopsis Consumer Rapport to Luxury by : Gilles Laurent
Download or read book Consumer Rapport to Luxury written by Gilles Laurent and published by . This book was released on 2001 with total page 33 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Economics of Information Technology by : Hal R. Varian
Download or read book The Economics of Information Technology written by Hal R. Varian and published by Cambridge University Press. This book was released on 2004-12-23 with total page 114 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Economics of Information Technology is a concise and accessible review of some of the important economic factors affecting information technology industries. These industries are characterized by high fixed costs and low marginal costs of production, large switching costs for users, and strong network effects. These factors combine to produce some unique behavior. The book consists of two parts. In the first part, Professor Varian outlines the basic economics of these industries. In the second part, Professors Farrell and Shapiro describe the impact of these factors on competition policy. The clarity of the analysis and exposition makes this an ideal introduction for undergraduate and graduate students in economics, business strategy, law and related areas.
Book Synopsis The Dream Society: How the Coming Shift from Information to Imagination Will Transform Your Business by : Rolf Jensen
Download or read book The Dream Society: How the Coming Shift from Information to Imagination Will Transform Your Business written by Rolf Jensen and published by McGraw Hill Professional. This book was released on 2001-09-20 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The Dream Society . . . provides dramatic insights into how marketing will operate in the 21st century."Atlanta Business Chronicle A fascinating look into the future of business, as featured in Fast Company The future is uncertainthe world is constantly changing. While anything can happen, some things are far more likely than others. Rolf Jensen, internationally renowned futurist, provides readers with a tangible look at what the future will be like over the next 25 years. By identifying what lies ahead, Jensen gives people the knowledge they need to make informed decisions and strategically align themselves to capitalize on the unknown future, a future Jensen calls "the Dream Society." This dream society is characterized by the commercialization of emotions. In this provocative exploration, Jensen says that it will no longer be enough to produce a useful product. He shows that, for a product to be successful, its primary purpose will be the ability to fulfill an emotional need. Those who understand the workings of this dream society will be the ones who create the new products, new markets, and new businesses that dominate the world of tomorrow.
Download or read book Terra 2008 written by Leslie Rainer and published by Getty Publications. This book was released on 2011-06-14 with total page 438 pages. Available in PDF, EPUB and Kindle. Book excerpt: Earthen architecture constitutes one of the most diverse forms of cultural heritage and one of the most challenging to preserve. It dates from all periods and is found on all continents but is particularly prevalent in Africa, where it has been a building tradition for centuries. Sites range from ancestral cities in Mali to the palaces of Abomey in Benin, from monuments and mosques in Iran and Buddhist temples on the Silk Road to Spanish missions in California. This volume's sixty-four papers address such themes as earthen architecture in Mali, the conservation of living sites, local knowledge systems and intangible aspects, seismic and other natural forces, the conservation and management of archaeological sites, research advances, and training.
Book Synopsis Investor Capitalism by : Michael Useem
Download or read book Investor Capitalism written by Michael Useem and published by Basic Books. This book was released on 1999-02-05 with total page 348 pages. Available in PDF, EPUB and Kindle. Book excerpt: A behind-the-scenes look at today's kingmakers: institutional investors. Out of the public eye, a small group of professionals--investment experts who handle other people's monies--are exerting ever-greater control over corporate managers, firing CEOs and pushing through 'restructurings' that cost thousands of jobs. Michael Useem's "Investor Capitalism" portrays the quiet, veiled nature of this dance of elephants, and portrays the enormous implications of its results. --John Rekenthaler, Publisher, Morningstar, Inc.
Book Synopsis An Integrated Approach to New Food Product Development by : Howard R. Moskowitz
Download or read book An Integrated Approach to New Food Product Development written by Howard R. Moskowitz and published by CRC Press. This book was released on 2009-06-24 with total page 506 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today's rapidly evolving consumer frequently changes eating habits, tastes, and diet. Therefore, to secure financial solvency, food and beverage companies must continually define, develop, and market new products. This comprehensive volume integrates all aspects of the physical food and beverage product development cycle and provides perspectives on how to optimize each component of the new product equation in the food industry. It discusses both the technical and the marketing sides, emphasizing the necessity for a combined focus of both the product/process and the people/market. The inclusion of case studies makes the book suitable for a classroom text or a professional reference.
Book Synopsis Science and Empires by : P. Petitjean
Download or read book Science and Empires written by P. Petitjean and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 419 pages. Available in PDF, EPUB and Kindle. Book excerpt: SCIENCE AND EMPIRES: FROM THE INTERNATIONAL COLLOQUIUM TO THE BOOK Patrick PETITJEAN, Catherine JAMI and Anne Marie MOULIN The International Colloquium "Science and Empires - Historical Studies about Scientific De velopment and European Expansion" is the product of an International Colloquium, "Sciences and Empires - A Comparative History of Scien tific Exchanges: European Expansion and Scientific Development in Asian, African, American and Oceanian Countries". Organized by the REHSEIS group (Research on Epistemology and History of Exact Sciences and Scientific Institutions) of CNRS (National Center for Scientific Research), the colloquium was held from 3 to 6 April 1990 in the UNESCO building in Paris. This colloquium was an idea of Professor Roshdi Rashed who initiated this field of studies in France some years ago, and proposed "Sciences and Empires" as one of the main research programmes for the The project to organize such a colloquium was a bit REHSEIS group. of a gamble. Its subject, reflected in the title "Sciences and Empires", is not a currently-accepted sub-discipline of the history of science; rather, it refers to a set of questions which found autonomy only recently. The terminology was strongly debated by the participants and, as is frequently suggested in this book, awaits fuller clarification.
Book Synopsis Philosophy manual: a South-South perspective by : Chanthalangsy, Phinith
Download or read book Philosophy manual: a South-South perspective written by Chanthalangsy, Phinith and published by UNESCO Publishing. This book was released on 2014-12-31 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Dealmaking written by Richard Razgaitis and published by John Wiley & Sons. This book was released on 2004-04-16 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: Applying practical tools to the volatile process of negotiating Prognosticators apply Monte Carlo Analysis (MCA) to determine the likelihood and significance of a complete range of future outcomes; Real Options Analysis (ROA) can then be employed to develop pricing structures, or options, for such outcomes. Richard Razgaitis' Dealmaking shows readers how to apply these powerful valuation tools to a variety of business processes, such as pricing, negotiating, or living with a "deal," be it a technology license, and R&D partnership, or an outright sales agreement. Dealmaking distinguishes itself from other negotiating guides not only by treating negotiations as an increasingly common situation, but also by presenting a tool-based approach that creates flexible, practical valuation models. This forward-thinking guide includes a variety of checklists, case studies, and a CD-ROM with the appropriate software. Richard Razgaitis (Bloomsbury, NJ) is a Managing Director at InteCap, Inc. He has over twenty-five years of experience working with the development, commercialization, and strategic management of technology, seventeen of which have been spent in the commercialization of intellectual property.
Book Synopsis Politics, Property and Production in the West African Sahel by : Tor Arve Benjaminsen
Download or read book Politics, Property and Production in the West African Sahel written by Tor Arve Benjaminsen and published by Nordic Africa Institute. This book was released on 2001 with total page 342 pages. Available in PDF, EPUB and Kindle. Book excerpt: Through a number of case studies from the West African Sahel, this book links and explores natural resources management from the perspectives of politics, property and production.
Book Synopsis Organizational Decision Making by : Zur Shapira
Download or read book Organizational Decision Making written by Zur Shapira and published by Cambridge University Press. This book was released on 2002-03-25 with total page 420 pages. Available in PDF, EPUB and Kindle. Book excerpt: Explores decision making in organizations, highlighting the roles of incentive, conflict, power and politics.
Book Synopsis African Small Ruminant Research and Development by : R. T. Wilson
Download or read book African Small Ruminant Research and Development written by R. T. Wilson and published by ILRI (aka ILCA and ILRAD). This book was released on 1989-01-01 with total page 598 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume contains 44 papers and 2 abstracts from a international conference on African small ruminants research and development. eleven papers and 1 abstract deal with the importance of small ruminant production systems and economics. Another 11 describe and analyse feed resources and feeding systems and there are 6 papers on reproductive problems and their solutions. Seven papers and 1 abstract review the prevalent health problems under various management systems and present the solutions to these production constraints. The last 9 papers deal with breeds, breeding systems and breed improvement.
Book Synopsis How to Predict What People Will Buy by : Louis Cheskin
Download or read book How to Predict What People Will Buy written by Louis Cheskin and published by Hassell Street Press. This book was released on 2021-09-09 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: This work has been selected by scholars as being culturally important and is part of the knowledge base of civilization as we know it. This work is in the public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. To ensure a quality reading experience, this work has been proofread and republished using a format that seamlessly blends the original graphical elements with text in an easy-to-read typeface. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.
Book Synopsis How to Build a Corporation's Identity and Project Its Image by : Thomas F. Garbett
Download or read book How to Build a Corporation's Identity and Project Its Image written by Thomas F. Garbett and published by Free Press. This book was released on 1988 with total page 271 pages. Available in PDF, EPUB and Kindle. Book excerpt:
