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Author : Henry Lue
Publisher :
ISBN 13 : 9780779851614
Total Pages : 159 pages
Book Rating : 4.8/5 (516 download)
Download or read book Canadian Marketing Law Handbook written by Henry Lue and published by . This book was released on 2012 with total page 159 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Ronald E. Dimock
Publisher : Scarborough, Ont. : De Boo
ISBN 13 :
Total Pages : 322 pages
Book Rating : 4.3/5 (243 download)
Download or read book Canadian Marketing Law Handbook written by Ronald E. Dimock and published by Scarborough, Ont. : De Boo. This book was released on 1991 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Brenda L. Pritchard
Publisher :
ISBN 13 : 9780433472131
Total Pages : 540 pages
Book Rating : 4.4/5 (721 download)
Download or read book Advertising and Marketing Law in Canada written by Brenda L. Pritchard and published by . This book was released on 2012 with total page 540 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : David M. W. Young
Publisher :
ISBN 13 : 9780459350710
Total Pages : pages
Book Rating : 4.3/5 (57 download)
Download or read book Canadian Advertising & Marketing Law written by David M. W. Young and published by . This book was released on 1990 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Brian R. F. Fraser
Publisher : Scarborough, Ont. : Carswell
ISBN 13 : 9780459254087
Total Pages : pages
Book Rating : 4.2/5 (54 download)
Download or read book Canadian Advertising and Marketing Law written by Brian R. F. Fraser and published by Scarborough, Ont. : Carswell. This book was released on 1996 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : John B Yates
Publisher :
ISBN 13 : 9780969029106
Total Pages : pages
Book Rating : 4.0/5 (291 download)
Download or read book Direct Marketing Law Guide written by John B Yates and published by . This book was released on 1980 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 : 9780969029106
Total Pages : pages
Book Rating : 4.0/5 (291 download)
Download or read book Direct Marketing Law Guide written by and published by . This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : John S. McKeown
Publisher :
ISBN 13 : 9780459244125
Total Pages : 296 pages
Book Rating : 4.2/5 (441 download)
Download or read book Brand Management in Canadian Law written by John S. McKeown and published by . This book was released on 2006 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : James B. Musgrove
Publisher :
ISBN 13 : 9780779828647
Total Pages : 514 pages
Book Rating : 4.8/5 (286 download)
Download or read book Fundamentals of Canadian Competition Law written by James B. Musgrove and published by . This book was released on 2010 with total page 514 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Peter Schotthöfer
Publisher : Kluwer Law International B.V.
ISBN 13 : 9041159606
Total Pages : 850 pages
Book Rating : 4.0/5 (411 download)
Download or read book International Advertising Law written by Peter Schotthöfer and published by Kluwer Law International B.V.. This book was released on 2017-04-01 with total page 850 pages. Available in PDF, EPUB and Kindle. Book excerpt: Most cross-border advertising occurs uncontroversially. However, because international advertising activity falls under so many diverse areas of law, some familiarity with the dense web of legislation, regulation, and case law that may effect its use is essential for all advertisers. This well-known book, now in a fully updated third edition, provides all the necessary information in an easy-to-use country-by-country format. Twenty-six country reports, each by a local expert, provide detailed information on the particular legal environment in each country vis-à-visadvertising, including specific effects of all relevant treaties and trade agreements. Among the issues and topics taken into account are the following: · effect of import restrictions on advertising; · use of price comparisons in advertising; · ‘cold calling’; · consumers’ right to dispute resolution; · ‘blacklisted’ practices; · use of a language other than that of the target country; · special rules for agricultural products; · principles of non-discrimination and equal treatment of nationals; · precautionary principle versus risk principle; · protection of trademarks; · false or deceptive indication of source; · product ‘placement’ in non-advertising communications; · respectful interaction with religious, cultural, and social values; and · when a statement may be deemed ‘misleading’. Because the freedom to market a product simultaneously in several countries is a significant economic benefit, the invaluable information and guidance in this book on what is legally possible in a broad range of countries will be enormously beneficial to firms in all fields that engage in the sale and marketing of products or services. Corporate counsel and marketing directors will warmly welcome this new edition of a proven handbook. "
Author : Richard Lindsay
Publisher : Kogan Page Publishers
ISBN 13 : 0749472901
Total Pages : 416 pages
Book Rating : 4.7/5 (494 download)
Download or read book Ad Law written by Richard Lindsay and published by Kogan Page Publishers. This book was released on 2016-09-03 with total page 416 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ensuring marketers and advertisers are aware of the laws and regulations of advertising is now more important than ever. If a campaign is found to be potentially offensive, harmful, or misleading, it can 'go viral' in just the click of a mouse, and the implications of breaching those laws are likely to be both damaging and costly to a brand's reputation, its creative work, and the strategic planning behind it. Now offering level-headed advice on everyday questions encountered when designing and running promotional campaigns, Ad Law, the new book from the Institute of Practitioners in Advertising (IPA), is the ultimate handbook to the law and regulation of advertising and marketing communications. Containing guidance based on real-world experiences from media and advertising lawyers and the IPA legal team, this book expertly leads readers through the most applicable laws and regulations, common pitfalls and the practicalities behind them, such as the new industry-standard client/agency agreement. Covering issues such as intellectual property, privacy and defamation, plus the self-regulatory framework, Ad Law is the ideal companion for any advertising and marketing professional, or lawyer working within these sectors.
Author : IBP. Inc. USA
Publisher :
ISBN 13 : 9781514500361
Total Pages : 0 pages
Book Rating : 4.5/5 (3 download)
Download or read book Canada Business Law Handbook Strategic Information and Basic Laws written by IBP. Inc. USA and published by . This book was released on 2015-06 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Canada Business Law Handbook Volume 1 Strategic Information and Basic Laws
Author : Mary Alice Shaver
Publisher : Routledge
ISBN 13 : 1317456599
Total Pages : 272 pages
Book Rating : 4.3/5 (174 download)
Download or read book The Global Advertising Regulation Handbook written by Mary Alice Shaver and published by Routledge. This book was released on 2014-12-18 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advertising is an important and visible component of marketing, competition, and consumer awareness. As many companies grow and expand to serve multinational audiences worldwide, there is a concomitant need to understand culture, customs and regulation in the world markets. Not only businesses but consumers and students as well need to understand the workings of advertising and its regulation in worldwide markets. This book is designed to fill this need for students and professionals. The book takes a thorough and critical view of the process in 21 countries, representing four continents of developed countries. An important feature of this handbook is the consistent, carefully plotted format of each chapter, facilitating easy access to key information. For each country, the chapters cover the following: form of government history of regulation along with current operating regulation systems route/manner in which cases are brought forward to regulating bodies advertising codes, if any, and how they work amount of money spent on advertising by year consumerism and its role in advertising specific regulation of advertising to children, health advertising and tobacco advertising sanctions and control of advertising found inadmissible position of commercial speech in country--if any Countries included are Argentina, Australia, Canada, Chile, China/Hong Kong, Colombia, Belgium, Brazil, Denmark, Finland, France, Japan, Korea, Mexico, Peru, Portugal, Spain, Sweden, the United States, and the United Kingdom. Each chapter's contributing author is a known expert in advertising with a particular insight on that country's language, culture, and advertising industry.
Author : John Lichtenberger
Publisher : Praeger
ISBN 13 : 0899301223
Total Pages : 0 pages
Book Rating : 4.8/5 (993 download)
Download or read book Advertising Compliance Law written by John Lichtenberger and published by Praeger. This book was released on 1986-08-18 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today's advertising professional is confronted by a bewildering legal maze of statutes, rules, regulations, court decisions, and regulatory rulings that determine important advertising decisions. Finding one's way through the maze can be time-consuming, not to mention extremely costly and frustrating. This authoritative reference manual can make that task easier, more productive, and cost-effective. This easy-to-read comprehensive guide provides readers with a thorough understanding of the practical impact of advertising restrictions. It offers an exhaustive analysis of hundreds of Federal Trade Commission cease-and-desist orders, National Advertising Division/National Advertising Review Board decisions, landmark federal and state court decisions, federal and state laws, rules and regulations, and advertising industry self-regulatory guidelines. The author addresses the various requirements of the FTC, FCC, NAD/NARB, and the network clearance departments. Special types of advertising are examined, such as those relating to alcoholic beverages, drugs, children's advertising, professional advertising, and political advertising. Major advertising compliance issues are discussed, including false, unfair, and deceptive advertising; advertising substantiation; comparative advertising; warranties; and commercial speech. Major applicable laws such as the Lanham Act, Federal Trade Commission Act, the Federal Food, Drug, and Cosmetic Act, and the Magnuson-Moss Warranty Act are covered. In addition, a wealth of appendixes and other full-text materials are included that will enable the advertising and marketing executive to avoid costly errors. All information is presented in a highly readable style to benefit both layment and expert.
Author : IBP, Inc
Publisher : Lulu.com
ISBN 13 : 1438769539
Total Pages : 315 pages
Book Rating : 4.4/5 (387 download)
Download or read book Canada Business Law Handbook Volume 1 Strategic Information and Basic Laws written by IBP, Inc and published by Lulu.com. This book was released on 2013-08 with total page 315 pages. Available in PDF, EPUB and Kindle. Book excerpt: Canada Business Law Handbook - Strategic Information and Basic Laws
Author : International Business Publications, USA.
Publisher :
ISBN 13 : 9780739745304
Total Pages : 0 pages
Book Rating : 4.7/5 (453 download)
Download or read book Canada Business Law Handbook written by International Business Publications, USA. and published by . This book was released on 2002 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Theresa Shanahan
Publisher : McGill-Queen's Press - MQUP
ISBN 13 : 1553395050
Total Pages : 405 pages
Book Rating : 4.5/5 (533 download)
Download or read book The Handbook of Canadian Higher Education written by Theresa Shanahan and published by McGill-Queen's Press - MQUP. This book was released on 2016-02-08 with total page 405 pages. Available in PDF, EPUB and Kindle. Book excerpt: In The Handbook of Canadian Higher Education Law, experts examine key legal issues in postsecondary education. Establishing the current governance arrangements for Canadian postsecondary education within a historical context, the editors provide a detailed look at the legislative framework of postsecondary education and the role of the federal and provincial governments in organizing, regulating, and funding these institutions. Individual chapters analyze and expound on legal issues associated with institutional governance and management, identifying laws that define the rights and freedoms of faculty and students, and the obligations of the institutions towards them. Contributors engage with a wide range of issues associated with community activities - such as research ventures, knowledge mobilization, commercial activities, partnerships with industry, and land development projects that are hosted by postsecondary institutions. Presenting a wide range of documentary analysis and study of case law, legislation, regulation, and policy, this essential contribution to public policy determines current and emerging legal issues facing the academy.
