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Can Ref 4e 09 Mlares Pack 2010
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Book Synopsis Branding with Brains by : Tjaco Walvis
Download or read book Branding with Brains written by Tjaco Walvis and published by Pearson UK. This book was released on 2012-10-12 with total page 215 pages. Available in PDF, EPUB and Kindle. Book excerpt: What has neuroscience got to do with branding? The link may not be immediately obvious, but the fact is, our brains select brands in much the same way that Google selects websites. So, just as web marketers play on Google’s algorithm to make sure their site appears as high up the search list as possible, brand marketers should play on the brain’s algorithm to make sure their brand is at the top of their customers’ minds at the moment they choose which brand to buy. This ground-breaking new book brings the proven effects of hard science to the creative practice of branding. It shows you how to harness this powerful combination to your own advantage by helping you understand how customers’ brains work when they choose brands. A strong brand cannot be build effectively without taking into account the laws of the brain – which, as this book shows, really exist and can be scientifically proven to work. Once you know this, you can apply the familiar branding laws of relevance, coherence and participation more precisely, more confidently and to much greater effect. This means your brand will have a much greater chance of being chosen by customers than your competitors’ brands. Branding with Brainsshatters the conventional approach to branding, which is based on hunches and intuition, by uncovering the hard, scientific truth about why customers choose some brands over others. Insights into company stories, from Leica to Innocent Drinks, from Starbucks to Schipol International Airport, give you the fascinating truth about how the processes that go on in our brain affect our decisions to buy a particular product or service. All in all, this breathtakingly radical new book from Tjaco Walvis presents a daringly different, state of the art approach to brand strategy that will help you build powerful brands more efficiently, more effectively and more reliably than ever before. Branding really is all in the mind – and this book proves it!
Book Synopsis Ultrafast Ultrasound Imaging by : Hideyuki Hasegawa
Download or read book Ultrafast Ultrasound Imaging written by Hideyuki Hasegawa and published by MDPI. This book was released on 2018-09-21 with total page 185 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is a printed edition of the Special Issue "Ultrafast Ultrasound Imaging" that was published in Applied Sciences
Book Synopsis Microbiota of the Human Body by : Andreas Schwiertz
Download or read book Microbiota of the Human Body written by Andreas Schwiertz and published by Springer. This book was released on 2016-05-09 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: Microbes can now be found in nearly every niche the human body offers. However, the complexity of the microbiota of a given site depends on the particular environmental condition thereof. Only microbes which are able to grow under these conditions, will prevail. Recent publications imply that the microorganisms do not only have multiple, critical consequences for host physiological processes such as postnatal development, immunomodulation and energy supply, but also effects on neurodevelopment, behavior and cognition. Within this book we will focus on the techniques behind these developments, epigenomics and on the various parts of the human body which are inhabited by microorganism such as the mouth, the gut, the skin and the vagina. In addition, chapters are dedicated to the possible manipulations of the microbiota by probiotics, prebiotics and faecal transplantation.
Book Synopsis Post-Fire Management and Restoration of Southern European Forests by : Francisco Moreira
Download or read book Post-Fire Management and Restoration of Southern European Forests written by Francisco Moreira and published by Springer Science & Business Media. This book was released on 2011-11-02 with total page 333 pages. Available in PDF, EPUB and Kindle. Book excerpt: In spite of all the efforts made in fire prevention and suppression, every year about 45 000 forest fires occur in Europe, burning ca. 0.5 million hectares of forests and other rural lands. The management of these burned forests has been given much less attention than fire prevention or fire suppression issues, but the post-fire management of burned areas raises strong concerns (economic and social impacts, soil erosion and water quality, biodiversity loss, forest restoration). Although there are a few publications which address post-fire management, the focus of these has been either on general approaches to restoration or specific topics such as preventing post-fire soil erosion. This book is about the post-fire management of fire-prone forest types in southern Europe. It provides the first comprehensive overview of the topic, ranging from stand-level to landscape-level management, and from emergency actions to long-term restoration approaches.
Book Synopsis Regional Anesthesia of the Oral Cavity by : J. Theodore Jastak
Download or read book Regional Anesthesia of the Oral Cavity written by J. Theodore Jastak and published by Mosby. This book was released on 1981 with total page 234 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Advances in Applied Mechanics written by and published by Elsevier. This book was released on 2007-04-04 with total page 355 pages. Available in PDF, EPUB and Kindle. Book excerpt: The major developments in the fields of fluid and solid mechanics are scattered throughout an array of technical journals, often making it difficult to find what the real advances are, especially for a researcher new to the field or an individual interested in discovering the state-of-the-art in connection with applications. The Advances in Applied Mechanics book series draws together recent significant advances in various topics in applied mechanics. Published since 1948, Advances in Applied Mechanics aims to provide authoritative review articles on topics in the mechanical sciences, primarily of interest to scientists and engineers working in the various branches of mechanics, but also of interest to the many who use the results of investigations in mechanics in various application areas such as aerospace, chemical, civil, environmental, mechanical and nuclear engineering. Advances in Applied Mechanics continues to be a publication of high visibility and impact. Review articles are provided by active, leading scientists in the field by invitation of the editors. Many of the articles published have become classics within their fields. Volume 41 in the series contains articles on topological fluid mechanics, electrospinning, vortex dynamics and self-assembly. Covers all fields of the mechanical sciences Highlights classical and modern areas of mechanics that are ready for review Provides comprehensive coverage of the field in question
Book Synopsis Tacitus the Epic Successor by : Timothy Joseph
Download or read book Tacitus the Epic Successor written by Timothy Joseph and published by BRILL. This book was released on 2012-07-25 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book considers the Roman historian Tacitus’ (c. 55 – c. 120 C.E.) use of the language and narrative techniques of the epic poets, in particular Virgil and Lucan, for his presentation of the Roman civil wars of 68–70 C.E. in the Histories.
Book Synopsis Nanodevices and Nanomaterials for Ecological Security by : Yuri N. Shunin
Download or read book Nanodevices and Nanomaterials for Ecological Security written by Yuri N. Shunin and published by Springer. This book was released on 2012-06-05 with total page 355 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is devoted to a wide range of problems concerning applications of nanomaterials and nanodevices as effective solutions to modern ecological problems. Leading experts in nanoscience and nanotechnology present the key theoretical, experimental and implementation issues related to the creation and utilization of novel nanoscale devices to help ensure ecological security. The authors discuss appropriate nanotechnologies for minimizing various types of risk: to human life, technogenic risk, or indeed terrorist threats. Particular emphasis is placed on defining and studying the required materials properties, and – in the field – on nanoscale devices for sensors and monitoring.
Book Synopsis Deformation-mechanism Maps by : H. J. Frost
Download or read book Deformation-mechanism Maps written by H. J. Frost and published by Pergamon. This book was released on 1982 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis We are an Image from the Future by : A. G. Schwarz
Download or read book We are an Image from the Future written by A. G. Schwarz and published by . This book was released on 2010 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: When 15-year-old Alexis Grigoropoulos was killed by police in 2008, the revolution in the streets that followed brought business as usual in Greece to a screeching, burning halt. This insightful study looks at the 'December insurrection', as it came to be known, and its aftermath through interviews with eye-witnesses, communiqu s and texts that circulated through the networks of revolt, providing the solid facts and background knowledge needed to understand these historic events and dispel the myths that have since risen around them.
Book Synopsis Reproductive Seasonality in Teleosts by : Angus D. Munro
Download or read book Reproductive Seasonality in Teleosts written by Angus D. Munro and published by CRC Press. This book was released on 1990-03-26 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: This important publication provides, for the first time, a comprehensive review of knowledge of reproductive seasonality in teleosts. It addresses why a particular species should show such seasonality, and how environmental cues act as regulators to ensure that reproductive maturation and breeding occur at the optimum time. The book considers the ultimate factors responsible for the evolution of reproductive seasonality in fish. It reviews salient concepts of reproductive seasonality in mammals. This volume also includes a review of accumulated knowledge of the control mechanisms of salmonids, gasterosteids, temperate cyprinids, cyprinodonts and other brackish-water forms, and marine and tropical freshwater teleosts. This is a work of value to research scientists in the field of environmental physiology, reproductive biology, and comparative neuroendocrinology and endocrinology. In addition, it is relevant for institutions involved with aquaculture and fisheries management. It is useful for post-graduate as well as undergraduate courses in fish biology and various related subjects.
Book Synopsis Dental Composite Materials for Direct Restorations by : Vesna Miletic
Download or read book Dental Composite Materials for Direct Restorations written by Vesna Miletic and published by Springer. This book was released on 2017-11-25 with total page 310 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book covers both basic scientific and clinically relevant aspects of dental composite materials with a view to meeting the needs of researchers and practitioners. Following an introduction on their development, the composition of contemporary composites is analyzed. A chapter on polymerization explains the setting reactions and light sources available for light-cured composites. The quality of monomer-to-polymer conversion is a key factor for material properties. Polymerization shrinkage along with the associated stress remains among the most challenging issues regarding composite restorations. A new classification of dental composites is proposed to offer more clinically relevant ways of differentiating between commercially available materials. A review of specific types of composites provides an insight into their key issues. The potential biological issues of dental composites are reviewed in chapters on elution of leachable substances and cariogenicity of resin monomers. Clinical sections focus on material placement, finishing procedures, and the esthetics and clinical longevity of composite restorations. Bonding to tooth tissues is addressed in a separate chapter, as is the efficiency of various composite repair methods. The final chapter discusses future perspectives on dental composite materials.
Book Synopsis Managing Forest Ecosystems: The Challenge of Climate Change by : Felipe Bravo
Download or read book Managing Forest Ecosystems: The Challenge of Climate Change written by Felipe Bravo and published by Springer Science & Business Media. This book was released on 2008-05-20 with total page 334 pages. Available in PDF, EPUB and Kindle. Book excerpt: Climate changes, particularly warming trends, have been recorded around the globe. For many countries, these changes in climate have become evident through insect epidemics (e.g., Mountain Pine Beetle epidemic in Western Canada, bark beetle in secondary spruce forests in Central Europe), water shortages and intense forest fires in the Mediterranean countries (e.g., 2005 droughts in Spain), and unusual storm activities (e.g., the 2004 South-East Asia Tsunami). Climate changes are expected to impact vegetation as manifested by changes in vegetation extent, migration of species, tree species composition, growth rates, and mortality. The International Panel on Climate Change (IPCC) has included discussions on how forests may be impacted, and how they may be used to mitigate the impacts of changes in climate, to possibly slow the rate of change. This book provides current scientific information on the biological and economical impacts of climate changes in forest environments, as well as information on how forest management activities might mitigate these impacts, particularly through carbon sequestration. Case studies from a wide geographic range are presented. This information is beneficial to managers and researchers interested in climate change and impacts upon forest environments and economic activities. This volume, which forms part of Springer’s book series Managing Forest Ecosystems, presents state-of-the-art research results, visions and theories, as well as specific methods for sustainable forest management in changing climatic conditions.
Book Synopsis Piezoresistor Design and Applications by : Joseph C. Doll
Download or read book Piezoresistor Design and Applications written by Joseph C. Doll and published by Springer Science & Business Media. This book was released on 2013-10-30 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: Piezoresistor Design and Applications provides an overview of these MEMS devices and related physics. The text demonstrates how MEMS allows miniaturization and integration of sensing as well as efficient packaging and signal conditioning. This text for engineers working in MEMS design describes the piezoresistive phenomenon and optimization in several applications. Includes detailed discussion of such topics as; coupled models of mechanics, materials and electronic behavior in a variety of common geometric implementations including strain gages, beam bending, and membrane loading. The text concludes with an up-to-date discussion of the need for integrated MEMS design and opportunities to leverage new materials, processes and MEMS technology. Piezoresistor Design and Applications is an ideal book for design engineers, process engineers and researchers.
Book Synopsis Time-Dependent Density-Functional Theory by : Carsten Ullrich
Download or read book Time-Dependent Density-Functional Theory written by Carsten Ullrich and published by Oxford University Press. This book was released on 2012 with total page 541 pages. Available in PDF, EPUB and Kindle. Book excerpt: Time-dependent density-functional theory (TDDFT) is a quantum mechanical approach for the dynamical properties of electrons in matter. It's widely used in (bio)chemistry and physics to calculate molecular excitation energies and optical properties of materials. This is the first graduate-level text on the formal framework and applications of TDDFT.
Book Synopsis Adsorption and Phase Behaviour in Nanochannels and Nanotubes by : Lawrence J. Dunne
Download or read book Adsorption and Phase Behaviour in Nanochannels and Nanotubes written by Lawrence J. Dunne and published by Springer Science & Business Media. This book was released on 2009-09-24 with total page 301 pages. Available in PDF, EPUB and Kindle. Book excerpt: Channels of nanotubular dimensions exist in a variety of materials (examples are carbon nanotubes and the nanotubular channels of zeolites and zeotypes) and show promise for numerous applications due to their unique properties. One of their most important properties is their capacity to adsorb molecules and these may exist in a variety of phases. "Adsorption and Phase Behaviour in Nanochannels and Nanotubes" provides an excellent review of recent and current work on adsorption on nanometerials. It is an impressive collection of papers dealing with the adsorption and phase behaviour in nanoporous materials from both experimental and theoretical perspectives. "Adsorption and Phase Behaviour in Nanochannels and Nanotubes" focuses on carbon nanotubes as well as zeolites and related materials.
Book Synopsis Nanophotonics, Nanooptics, Nanobiotechnology, and Their Applications by : Olena Fesenko
Download or read book Nanophotonics, Nanooptics, Nanobiotechnology, and Their Applications written by Olena Fesenko and published by Springer. This book was released on 2019-07-31 with total page 473 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book highlights some of the latest advances in nanotechnology and nanomaterials from leading researchers in Ukraine, Europe, and beyond. It features contributions from participants in the 6th International Science and Practice Conference Nanotechnology and Nanomaterials (NANO2018) in Kiev, Ukraine on August 27-30, 2018 organized by the Institute of Physics of the National Academy of Sciences of Ukraine, University of Tartu (Estonia), University of Turin (Italy), and Pierre and Marie Curie University (France). Internationally recognized experts from a wide range of universities and research institutions share their knowledge and key results on nanooptics, energy storage and biomedical applications. This book's companion volume also addresses topics such as materials properties, behavior, and synthesis.
