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Handbook of Research on Consumer Behavior Change and Data Analytics in the Socio-Digital Era

Author : Keikhosrokiani, Pantea
Publisher : IGI Global
ISBN 13 : 1668441705
Total Pages : 484 pages
Book Rating : 4.6/5 (684 download)

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Book Synopsis Handbook of Research on Consumer Behavior Change and Data Analytics in the Socio-Digital Era by : Keikhosrokiani, Pantea

Download or read book Handbook of Research on Consumer Behavior Change and Data Analytics in the Socio-Digital Era written by Keikhosrokiani, Pantea and published by IGI Global. This book was released on 2022-06-24 with total page 484 pages. Available in PDF, EPUB and Kindle. Book excerpt: The emergence of new technologies within the industrial revolution has transformed businesses to a new socio-digital era. In this new era, businesses are concerned with collecting data on customer needs, behaviors, and preferences for driving effective customer engagement and product development, as well as for crucial decision making. However, the ever-shifting behaviors of consumers provide many challenges for businesses to pinpoint the wants and needs of their audience. The Handbook of Research on Consumer Behavior Change and Data Analytics in the Socio-Digital Era focuses on the concepts, theories, and analytical techniques to track consumer behavior change. It provides multidisciplinary research and practice focusing on social and behavioral analytics to track consumer behavior shifts and improve decision making among businesses. Covering topics such as consumer sentiment analysis, emotional intelligence, and online purchase decision making, this premier reference source is a timely resource for business executives, entrepreneurs, data analysts, marketers, advertisers, government officials, social media professionals, libraries, students and educators of higher education, researchers, and academicians.

Prediction and Change of Health Behavior

Author : Icek Ajzen
Publisher : Psychology Press
ISBN 13 : 113559306X
Total Pages : 305 pages
Book Rating : 4.1/5 (355 download)

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Book Synopsis Prediction and Change of Health Behavior by : Icek Ajzen

Download or read book Prediction and Change of Health Behavior written by Icek Ajzen and published by Psychology Press. This book was released on 2007-03-13 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: Prediction and Change of Health Behavior honors the work of Martin Fishbein by illustrating the breadth and depth of the reasoned action approach. Focused on attitudes and their effects on health-related behavior, the book demonstrates the profound impact of Fishbein and Ajzen's theories of reasoned action on attitude research and on the solu

Predicting and Changing Behavior

Author : Martin Fishbein
Publisher : Taylor & Francis
ISBN 13 : 1136874739
Total Pages : 527 pages
Book Rating : 4.1/5 (368 download)

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Book Synopsis Predicting and Changing Behavior by : Martin Fishbein

Download or read book Predicting and Changing Behavior written by Martin Fishbein and published by Taylor & Francis. This book was released on 2011-02-14 with total page 527 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book describes the reasoned action approach, an integrative framework for the prediction and change of human social behavior. It provides an up-to-date review of relevant research, discusses critical issues related to the reasoned action framework, and provides methodological and conceptual tools for the prediction and explanation of social behavior and for designing behavior change interventions.

Anthropological Approaches to Understanding Consumption Patterns and Consumer Behavior

Author : Chkoniya, Valentina
Publisher : IGI Global
ISBN 13 : 1799831175
Total Pages : 546 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Anthropological Approaches to Understanding Consumption Patterns and Consumer Behavior by : Chkoniya, Valentina

Download or read book Anthropological Approaches to Understanding Consumption Patterns and Consumer Behavior written by Chkoniya, Valentina and published by IGI Global. This book was released on 2020-04-03 with total page 546 pages. Available in PDF, EPUB and Kindle. Book excerpt: Anthropology is a science specialized in the study of the past and present of societies, especially the study of humans and human behavior. The disciplines of anthropology and consumer research have long been separated; however, it is now believed that joining them will lead to a more profound knowledge and understanding of consumer behaviors and will lead to further understanding and predictions for the future. Anthropological Approaches to Understanding Consumption Patterns and Consumer Behavior is a cutting-edge research publication that examines an anthropological approach to the study of the consumer and as a key role to the development of societies. The book also provides a range of marketing possibilities that can be developed from this approach such as understanding the evolution of consumer behavior, delivering truly personalized customer experiences, and potentially creating new products, brands, and services. Featuring a wide range of topics such as artificial intelligence, food consumption, and neuromarketing, this book is ideal for marketers, advertisers, brand managers, consumer behavior analysts, managing directors, consumer psychologists, academicians, social anthropologists, entrepreneurs, researchers, and students.

Author :
Publisher : Springer Nature
ISBN 13 : 946463538X
Total Pages : 364 pages
Book Rating : 4.4/5 (646 download)

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Book Synopsis by :

Download or read book written by and published by Springer Nature. This book was released on with total page 364 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Handbook of Behavior Change

Author : Martin S. Hagger
Publisher : Cambridge University Press
ISBN 13 : 1108750117
Total Pages : 730 pages
Book Rating : 4.1/5 (87 download)

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Book Synopsis The Handbook of Behavior Change by : Martin S. Hagger

Download or read book The Handbook of Behavior Change written by Martin S. Hagger and published by Cambridge University Press. This book was released on 2020-07-15 with total page 730 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social problems in many domains, including health, education, social relationships, and the workplace, have their origins in human behavior. The documented links between behavior and social problems have compelled governments and organizations to prioritize and mobilize efforts to develop effective, evidence-based means to promote adaptive behavior change. In recognition of this impetus, The Handbook of Behavior Change provides comprehensive coverage of contemporary theory, research, and practice on behavior change. It summarizes current evidence-based approaches to behavior change in chapters authored by leading theorists, researchers, and practitioners from multiple disciplines, including psychology, sociology, behavioral science, economics, philosophy, and implementation science. It is the go-to resource for researchers, students, practitioners, and policy makers looking for current knowledge on behavior change and guidance on how to develop effective interventions to change behavior.

Consumer Behavior For Dummies

Author : Laura Lake
Publisher : John Wiley & Sons
ISBN 13 : 0470449837
Total Pages : 386 pages
Book Rating : 4.4/5 (74 download)

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Book Synopsis Consumer Behavior For Dummies by : Laura Lake

Download or read book Consumer Behavior For Dummies written by Laura Lake and published by John Wiley & Sons. This book was released on 2009-05-11 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consumer behaviour.

Absolute Value

Author : Itamar Simonson
Publisher : Harper Collins
ISBN 13 : 006221568X
Total Pages : 189 pages
Book Rating : 4.0/5 (622 download)

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Book Synopsis Absolute Value by : Itamar Simonson

Download or read book Absolute Value written by Itamar Simonson and published by Harper Collins. This book was released on 2014-02-04 with total page 189 pages. Available in PDF, EPUB and Kindle. Book excerpt: Going against conventional marketing wisdom, Absolute Value reveals what really influences customers today and offers a new framework—the Influence Mix, a totally new way of thinking about consumer decision making and marketing, and about developing more effective business strategies. How people buy things has changed profoundly—yet the fundamental thinking about consumer decision-making and marketing has not. Most marketers still believe that they can shape consumers’ perception and drive their behavior. In this provocative book, Stanford professor Itamar Simonson and bestselling author Emanuel Rosen show why current mantras are losing their relevance. When consumers base their decisions on reviews from other users, easily accessed expert opinions, price comparison apps, and other emerging technologies, everything changes. Absolute Value answers the pressing questions of how to influence customers in this new age. Simonson and Rosen point out the old-school marketing concepts that need to change and explain how a company should design its communication strategy, market research program, and segmentation strategy in the new environment. Filled with deep analysis, case studies, and cutting-edge research, this forward-looking book provides a totally new way of thinking about marketing.

Big Data

Author : Amandeep Singh
Publisher : Walter de Gruyter GmbH & Co KG
ISBN 13 : 3110733714
Total Pages : 254 pages
Book Rating : 4.1/5 (17 download)

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Book Synopsis Big Data by : Amandeep Singh

Download or read book Big Data written by Amandeep Singh and published by Walter de Gruyter GmbH & Co KG. This book was released on 2022-09-06 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt: Imagine being able to target an audience made up of highly qualified and purchase-ready prospects and easily building them into loyal clients by anticipating their needs and hence offering true value. This is the power of big data for digital marketing. Big Data: A Roadmap for Successful Digital Marketing explores recent trends in the use of big data to predict consumer behavior, strategies to engage online customers, integration of big data with other data sources, and its applications in social media analytics, mobile marketing, search engine optimization and customer relationship management. As the marketing world moves into a data-focused future, the success of marketing efforts will be wholly based on attention to detail in data analysis and effectively acting on insights in order to implement changes that will deliver improved results. This book will help professionals succeed in their digital marketing efforts as well as provide food for thought for students and researchers in the fields of digital marketing, customer behavior and big data analytics.

Statistics for the Behavioral Sciences

Author : Gregory J. Privitera
Publisher : SAGE Publications
ISBN 13 : 1506386237
Total Pages : 745 pages
Book Rating : 4.5/5 (63 download)

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Book Synopsis Statistics for the Behavioral Sciences by : Gregory J. Privitera

Download or read book Statistics for the Behavioral Sciences written by Gregory J. Privitera and published by SAGE Publications. This book was released on 2017-07-18 with total page 745 pages. Available in PDF, EPUB and Kindle. Book excerpt: The engaging Third Edition of Statistics for the Behavioral Sciences shows students that statistics can be understandable, interesting, and relevant to their daily lives. Using a conversational tone, award-winning teacher and author Gregory J. Privitera speaks to the reader as researcher when covering statistical theory, computation, and application. Robust pedagogy allows students to continually check their comprehension and hone their skills when working through carefully developed problems and exercises that include current research and seamless integration of SPSS. This edition will not only prepare students to be lab-ready, but also give them the confidence to use statistics to summarize data and make decisions about behavior.

Consumer Behavior

Author : Ayalla Ruvio
Publisher : John Wiley & Sons
ISBN 13 : 1119912415
Total Pages : 370 pages
Book Rating : 4.1/5 (199 download)

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Book Synopsis Consumer Behavior by : Ayalla Ruvio

Download or read book Consumer Behavior written by Ayalla Ruvio and published by John Wiley & Sons. This book was released on 2023-02-01 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Consumer Behavior, the authors deliver a cutting-edge examination of consumer behavior, combining a thorough introduction to the subject with an overview of common and important consumer behaviors, contemporary social issues impacting consumer behavior including social media, a global mindset of consumer behaviors, and the ethical aspects of consumer behavior. The authors draw on extensive consumer behavior research and teaching experience to offer a streamlined pedagogical framework designed to provide a contemporary and fresh voice in the discipline. Consumer Behavior is ideal for undergraduates, graduate, MBAs, and executives seeking new insights to better understand consumers. In this edition, you'll find: An easy-to-follow introduction to and overview of consumer behavior The consumer buying process A throughgoing focus on global, ethical, and social media issues relevant to consumer behavior Supplementary materials for instructors, including PowerPoint slides and a Test Bank

Social Media Analytics in Predicting Consumer Behavior

Author : Selay Ilgaz Sumer
Publisher : CRC Press
ISBN 13 : 100088449X
Total Pages : 205 pages
Book Rating : 4.0/5 (8 download)

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Book Synopsis Social Media Analytics in Predicting Consumer Behavior by : Selay Ilgaz Sumer

Download or read book Social Media Analytics in Predicting Consumer Behavior written by Selay Ilgaz Sumer and published by CRC Press. This book was released on 2023-04-27 with total page 205 pages. Available in PDF, EPUB and Kindle. Book excerpt: Information is very important for businesses. Businesses that use information correctly are successful while those that don’t, decline. Social media is an important source of data. This data brings us to social media analytics. Surveys are no longer the only way to hear the voice of consumers. With the data obtained from social media platforms, businesses can devise marketing strategies. It provides a better understanding consumer behavior. As consumers are at the center of all business activities, it is unrealistic to succeed without understanding consumption patterns. Social media analytics is useful, especially for marketers. Marketers can evaluate the data to make strategic marketing plans. Social media analytics and consumer behavior are two important issues that need to be addressed together. The book differs in that it handles social media analytics from a different perspective. It is planned that social media analytics will be discussed in detail in terms of consumer behavior in the book. The book will be useful to the students, businesses, and marketers in many aspects.

Health Care Reform

Author : United States. Congress. House. Committee on Energy and Commerce
Publisher :
ISBN 13 :
Total Pages : 342 pages
Book Rating : 4.0/5 ( download)

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Book Synopsis Health Care Reform by : United States. Congress. House. Committee on Energy and Commerce

Download or read book Health Care Reform written by United States. Congress. House. Committee on Energy and Commerce and published by . This book was released on 1994 with total page 342 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Humanizing the Digital Economy

Author : Victor Glass
Publisher : Springer Nature
ISBN 13 : 3031375076
Total Pages : 374 pages
Book Rating : 4.0/5 (313 download)

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Book Synopsis Humanizing the Digital Economy by : Victor Glass

Download or read book Humanizing the Digital Economy written by Victor Glass and published by Springer Nature. This book was released on 2023-11-01 with total page 374 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Coding Revolution—a combination of the Digital Revolution and genetic engineering—has had a destructive effect on society. It has created a platform for extreme views that is loosening our economic, cultural, and political moorings. This book provides a systematic approach to policy and management to promote societal collaboration and unity. It describes the changes caused by the Digital Age, including the Internet, Artificial Intelligence, and various other technologies. The author then offers a new framework, Religious Humanism, which incorporates covenants of the Bible, the US Constitution and other sources of wisdom to foster collaboration and create a revitalized and inclusive global society. Narrative and analytical tools are offered as well as case examples.

The Impact of Digitalization on Current Marketing Strategies

Author : Luis Matosas-López
Publisher : Emerald Group Publishing
ISBN 13 : 1837536864
Total Pages : 257 pages
Book Rating : 4.8/5 (375 download)

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Book Synopsis The Impact of Digitalization on Current Marketing Strategies by : Luis Matosas-López

Download or read book The Impact of Digitalization on Current Marketing Strategies written by Luis Matosas-López and published by Emerald Group Publishing. This book was released on 2024-03-14 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digitalization completely has transformed marketing. It has changed consumption habits, consumer behaviour, and purchasing processes. In addition, it has modified marketing strategies, tactics, and processes, offering a wide range of mechanisms that allow companies, of all types and sizes, to enhance their commercial actions.

Handbook of Research on Behavioral Finance and Investment Strategies: Decision Making in the Financial Industry

Author : Copur, Zeynep
Publisher : IGI Global
ISBN 13 : 1466674857
Total Pages : 559 pages
Book Rating : 4.4/5 (666 download)

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Book Synopsis Handbook of Research on Behavioral Finance and Investment Strategies: Decision Making in the Financial Industry by : Copur, Zeynep

Download or read book Handbook of Research on Behavioral Finance and Investment Strategies: Decision Making in the Financial Industry written by Copur, Zeynep and published by IGI Global. This book was released on 2015-01-31 with total page 559 pages. Available in PDF, EPUB and Kindle. Book excerpt: In an ever-changing economy, market specialists strive to find new ways to evaluate the risks and potential reward of economic ventures by assessing the importance of human reaction during the economic planning process. The Handbook of Research on Behavioral Finance and Investment Strategies: Decision Making in the Financial Industry presents an interdisciplinary, comparative, and competitive analysis of the thought processes and planning necessary for individual and corporate economic management. This publication is an essential reference source for professionals, practitioners, and managers working in the field of finance, as well as researchers and academicians interested in an interdisciplinary approach to combine financial management, sociology, and psychology.

Consumer Behavior over the Life Course

Author : George P. Moschis
Publisher : Springer
ISBN 13 : 3030050084
Total Pages : 213 pages
Book Rating : 4.0/5 (3 download)

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Book Synopsis Consumer Behavior over the Life Course by : George P. Moschis

Download or read book Consumer Behavior over the Life Course written by George P. Moschis and published by Springer. This book was released on 2019-01-31 with total page 213 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines consumer behavior using the “life course” paradigm, a multidisciplinary framework for studying people's lives, structural contexts, and social change. It contributes to marketing research by providing new insights into the study of consumer behavior and illustrating how to apply the life course paradigm’s concepts and theoretical perspectives to study consumer topics in an innovative way. Although a growing number of marketing researchers, either implicitly or explicitly, subscribe to life course perspectives for studying a variety of consumer behaviors, their efforts have been limited due to a lack of theories and methods that would help them study consumers over the lifecycle. When studying consumers over their lifespan, researchers examine differences in the consumer behaviors of various age groups (e.g., children, baby boomers, elderly, etc.) or family life stages (e.g., bachelors, full nesters, empty nesters, etc.), inferring that consumer behavior changes over time or linking consumption behaviors to previous experiences and future expectations. Such efforts, however, have yet to benefit from an interdisciplinary research approach. This book fills this gap in consumer research by informing readers about the differences between some of the most commonly used models for studying consumers over their lifespan and the life course paradigm, and providing implications for research, public policy, and marketing practice. Presenting applications of the life course approach in such research topics as decision making, maladaptive behaviors (e.g., compulsive buying, binge eating), consumer well-being, and cognitive decline, this book is beneficial for students, scholars, professors, practitioners, and policy makers in consumer behavior, consumer research, consumer psychology, and marketing research.