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Campaign Dynamics
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Book Synopsis Campaign Dynamics by : Thomas M. Carsey
Download or read book Campaign Dynamics written by Thomas M. Carsey and published by University of Michigan Press. This book was released on 2009-12-11 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: Campaign Dynamics: The Race for Governor explores the dynamic interaction between candidates and voters that takes place during campaigns. It finds that voters respond in a meaningful way to what candidates say and do during their campaigns. Candidates for state-wide and national offices spend millions of dollars and thousands of hours trying to convey their messages to voters. Do voters hear them and respond? More specifically, do the issues candidates stress on the campaign trail influence the choices voters make when casting their ballots? The evidence presented in this book suggests that the answer is a resounding yes. Campaign Dynamics examines more than one hundred gubernatorial elections from 1982 through 1994, beginning with case studies of the gubernatorial races in Virginia and New Jersey in 1993. Combining interviews and observations with empirical analysis of public opinion polls, the case studies develop the basic understanding of how campaigns define the set of important issues in an election. Then the analysis is expanded to consider the abortion issue in thirty-four gubernatorial elections in 1990. Later chapters test these ideas in over one hundred gubernatorial elections, combining exit poll data on upwards of 100,000 voters from dozens of races with measures of campaign themes developed out of a content analysis of newspaper coverage. This book employs multiple methods and sources of data and represents one of the most comprehensive theoretical and empirical efforts to understand the role of campaigns in voting behavior ever undertaken. Campaign Dynamics will be of interest to those who study state politics, voting behavior and campaigns, and democratic theory. It should also guide students and scholars interested in performing empirical tests of formal models and those wishing to combine multiple methods in their research. Thomas M. Carsey is Assistant Professor of Political Science, University of Illinois at Chicago.
Book Synopsis Capturing Campaign Dynamics, 2000 and 2004 by : Daniel Romer
Download or read book Capturing Campaign Dynamics, 2000 and 2004 written by Daniel Romer and published by University of Pennsylvania Press. This book was released on 2006-11-22 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: Capturing Campaign Dynamics, 2000 and 2004 is ideal for courses in survey research methods in political science, communication studies, and public opinion analysis. It will also be of great interest to pollsters and political consultants.
Book Synopsis The Canadian Federal Election of 2006 by : Jon H. Pammett
Download or read book The Canadian Federal Election of 2006 written by Jon H. Pammett and published by Dundurn. This book was released on 2006-09-01 with total page 363 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Canadian Federal Election of 2006 is a comprehensive analysis of all aspects of the campaign and election that ended the 12-year Liberal reign in Canadian politics and saw the House of Commons shift from one minority government to another. The chapters, composed by leading political writers, commentators, and pollsters, examine the strategies, successes, and blunders of the major players — the Conservatives, Liberals, New Democrats, Bloc Québécois, and Greens — and also explore the role of the media coverage and the performance and influence of public opinion polls. Special features in this definitive volume explore the way candidates are nominated and the changes in the legislation governing Canadian federal elections. Finally, the book includes a detailed analysis of voting patterns and the rate of voter participation.
Book Synopsis Sourcebook for Political Communication Research by : Erik P. Bucy
Download or read book Sourcebook for Political Communication Research written by Erik P. Bucy and published by Routledge. This book was released on 2014-06-03 with total page 874 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Sourcebook for Political Communication Research will offer scholars, students, researchers, and other interested readers a comprehensive source for state-of-the-art/field research methods, measures, and analytical techniques in the field of political communication. The need for this Sourcebook stems from recent innovations in political communication involving the use of advanced statistical techniques, innovative conceptual frameworks, the rise of digital media as both a means by which to disseminate and study political communication, and methods recently adapted from other disciplines, particularly psychology, sociology, and neuroscience. Chapters will have a social-scientific orientation and will explain new methodologies and measures applicable to questions regarding media, politics, and civic life. The Sourcebook covers the major analytical techniques used in political communication research, including surveys (both original data collections and secondary analyses), experiments, content analysis, discourse analysis (focus groups and textual analysis), network and deliberation analysis, comparative study designs, statistical analysis, and measurement issues.
Book Synopsis Truth in Advertising? by : Barbara Allen
Download or read book Truth in Advertising? written by Barbara Allen and published by Rowman & Littlefield. This book was released on 2018-10-18 with total page 475 pages. Available in PDF, EPUB and Kindle. Book excerpt: Focusing on the U.S. 2008 general elections, this study shows the links between inaccurate political ad claims and negativity, sound and visual distortions that influence voter cognition, and voter knowledge and behavior. Knowing less and voting more appears to be the troubling news in an age of post-factual democracies.
Book Synopsis Capturing Campaign Effects by : Henry E. Brady
Download or read book Capturing Campaign Effects written by Henry E. Brady and published by University of Michigan Press. This book was released on 2009-09-23 with total page 406 pages. Available in PDF, EPUB and Kindle. Book excerpt: Capturing Campaign Effects is the definitive study to date of the influence of campaigns on political culture. Comprising a broad exploration of campaign factors (debates, news coverage, advertising, and polls) and their effects (priming, learning, and persuasion), as well as an impressive survey of techniques for the collection and analysis of campaign data, Capturing Campaign Effects examines different kinds of campaigns in the U.S. and abroad and presents strong evidence for significant campaign effects. "Capturing Campaign Effects is an accessible and penetrating account of modern scholarship on electoral politics. It draws critical insights from a range of innovative analyses." --Arthur Lupia, University of Michigan "What a wonderful way to usher in the new era of election studies! This book spotlights fascinating paradoxes in the literature of voting behavior, highlights many promising approaches to resolving those paradoxes, and shows how these strategies can yield important findings with terrific payoffs for our understanding of contemporary democracy. Fasten your seatbelts, folks: scholarship on elections is about to speed up thanks to this collection of great essays." --Jon Krosnick, Stanford University "The past decade has seen a renewed interest in understanding campaign effects. How and when do voters learn? Does the election campaign even matter at all? Capturing Campaign Effects draws on leading political scientists to address these matters. The result is a collection that will become the major reference for the study of campaigns. The lesson that emerges is that campaigns do affect voter decision making, usually for the better." --Robert S. Erikson, Columbia University Henry E. Brady is Class of 1941 Monroe Deutsch Professor of Political Science and Public Policy, and Director of the Survey Research Center at the University of California, Berkeley. Richard Johnston is Professor and Head of Political Science and Distinguished University Scholar at the University of British Columbia.
Book Synopsis (R)evolutionizing Political Communication through Social Media by : Deželan, Tomaž
Download or read book (R)evolutionizing Political Communication through Social Media written by Deželan, Tomaž and published by IGI Global. This book was released on 2016-02-09 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: Online platforms have widened the availability for citizen engagement and opportunities for politicians to interact with their constituents. The increasing use of these technologies has transformed methods of governmental communication in online and offline environments. (R)evolutionizing Political Communications through Social Media offers crucial perspectives on the utilization of online social networks in political discourse and how these alterations have affected previous modes of correspondence. Highlighting key issues through theoretical foundations and pertinent case studies, this book is a pivotal reference source for researchers, professionals, upper-level students, and consultants interested in the influence of emerging technologies in the political arena.
Download or read book Election Studies written by Elihu Katz and published by Routledge. This book was released on 2018-03-05 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: Academic studies of elections are not in the business of predicting outcomes. They are in the business of explaining them. The best studies treat voting data as raw material with which to explore socio-psychological processes such as individual decision-making and such sources of influence as issues, personality, media, socio-economic background, and party loyalty. The ebb and flow of ideologies and the comparative workings of different political systems are core topics on which election studies shed light. Looking back on more than fifty years of voting research, some of its major practitioners and critics reflect here on what has--and has not--been accomplished.
Book Synopsis The Oxford Handbook of American Elections and Political Behavior by : Jan E. Leighley
Download or read book The Oxford Handbook of American Elections and Political Behavior written by Jan E. Leighley and published by Oxford University Press (UK). This book was released on 2012-02-16 with total page 796 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Oxford Handbooks of American Politics are the essential guide to the study of American political life in the 21st Century. With engaging contributions from the major figures in the field The Oxford Handbook of American Elections and Political Behavior provides the key point of reference for anyone working in American Politics today
Book Synopsis Campaigns That Matter by : Jay Wendland
Download or read book Campaigns That Matter written by Jay Wendland and published by Lexington Books. This book was released on 2017-06-30 with total page 195 pages. Available in PDF, EPUB and Kindle. Book excerpt: Every four years Americans are inundated with campaign activities from candidates attempting to become the next president of the United States. An under-researched area of these campaign activities are campaign visits—rallies, town hall meetings, and candidate meet-and-greets for example. Almost all candidates conduct visits, yet we do not have a good understanding of how they affect voters. Wendland tackles four big questions throughout Campaigns That Matter: 1) Do campaigns matter? 2) Are campaign visits strategic? 3) Do visits help mobilize voters? 4) Do visits impact candidate preference? Using a unique set of data that includes all visits conducted throughout the 2008, 2012, and 2016 presidential nominating contests, Wendland explores how these visits affected voters compared to traditional measures of advertisements, campaign spending, and momentum. In doing so, Wendland has provided us with a more comprehensive picture of how voters make decisions in the voting booth.
Book Synopsis Political Campaigning in the U.S. by : David A. Jones
Download or read book Political Campaigning in the U.S. written by David A. Jones and published by Rowman & Littlefield. This book was released on 2020-02-17 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Political Campaigning in the U.S.: Managing the Chaos provides students with the latest insights into modern election campaign practices. It is premised on the idea that all Americans should understand how campaigns operate—how they collect information about voters, how they attempt to change what voters think about the candidates, and how they encourage voters to act in certain ways. An electoral campaign is a chaotic, short-term operation that must adapt to a complicated political landscape as well as deep-seeded psychological forces outside of its control. The ads they air, the media they manage, the data they gather, the doors on which they knock, the phone calls they make, the posts they share – all of these efforts can make small but measurable differences. Jones introduces students to the strategies and tools that campaigns employ in their attempt to win elections. It also uses academic research to assess which efforts are most promising for managing the chaos that is a modern campaign operation.
Book Synopsis Before the Convention by : John H. Aldrich
Download or read book Before the Convention written by John H. Aldrich and published by University of Chicago Press. This book was released on 2012-01-03 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Campaigns to win the Democratic and Republican presidential nominations are longer, more complex, and more confusing to the observer than the general election itself. The maze of delegate-selection procedures includes state primaries and caucuses as well as the traditional "smoke-filled room." Complicated federal election laws govern campaign financing. Sometimes many candidates enter and drop out of the race, while sometimes a stable two-way contest occurs: the 1976 nomination campaigns of Jimmy Carter and Gerald Ford exemplified each extreme. Is it possible to propose general principles to explain the apparent chaos of our presidential nomination system? Can those principles account for two such starkly different campaigns as occurred in 1976? In Before the Convention, political scientist John H. Aldrich presents a systematic analysis of presidential nomination politics, based on application of rational-choice models to candidate behavior. Aldrich views the candidates as decision makers with limited resources in a highly competitive environment. From this perspective, he seeks to determine why and how candidates choose to run, why some succeed and others fail, and what consequences the nomination process has for the general election and, later, for the President in office. Aldrich begins with a brief history of the presidential selection process, focusing on the continuing shift of power from political elites to the mass electorate. He then turns to a detailed analysis of the 1976 nomination campaigns. Using data from a variety of sources, Aldrich demonstrates that the very different patterns in these races both conform to the rational-choice model. The analysis includes consideration of numerous questions of strategy. Is there a "momentum" to campaigns? How does a candidate identify and exploit this intangible quality? How do candidates decide where to contend and where not to contend? What is the nature of policy competition among candidates? When does a candidate prefer a "fuzzy" position to a clearly stated one? Other topics include reforms in campaign financing and the expanded and changed role of news coverage. Before the Convention fills a significant gap in the literature on presidential politics, and therefore should be of particular importance to specialists in this area. It will be ofinterest also to everyone who is concerned with understanding the "rules of the game" for a complicated but vitally important exercise of American democracy.
Book Synopsis Electoral Democracy and Management of Election by : Dr. Babudhan Tripura
Download or read book Electoral Democracy and Management of Election written by Dr. Babudhan Tripura and published by Authors Click Publishing . This book was released on 2023-11-27 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book, "Electoral Democracy and Management of Elections," delves into the multifaceted aspects of electoral processes, aiming to provide readers with a comprehensive understanding of the theoretical perspectives and practical intricacies involved in conducting free, fair, and efficient elections. The chapters within this book delve into various dimensions of electoral democracy and election management, exploring the historical development, theoretical underpinnings, and contemporary challenges faced in the pursuit of democratic ideals. In the world where the pulse of democracy beats to the rhythm of informed choices, this chapter explores the pivotal role of voter education in enhancing citizen participation. It navigates the labyrinthine pathways that lead to effective voter education programs, unravelling strategies that illuminate the path for both citizens and policymakers. The journey doesn't end there; the chapter dauntlessly confronts barriers that impede voter participation, dissecting each obstacle and charting ways to surmount them.
Book Synopsis Electoral Campaigns, Media, and the New World of Digital Politics by : David Taras
Download or read book Electoral Campaigns, Media, and the New World of Digital Politics written by David Taras and published by University of Michigan Press. This book was released on 2022-03-22 with total page 373 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today, political leaders and candidates for office must campaign in a multimedia world through traditional forums—newspapers, radio, and television—as well as new digital media, particularly social media. Electoral Campaigns, Media, and the New World of Digital Politics chronicles how Twitter, Facebook, Reddit, email, and memes are used successfully and unsuccessfully to influence elections. Each of these platforms have different affordances and reach various audiences in different ways. Campaigns often have to wage different campaigns on each of these mediums. In some instances, they are crucial in altering coverage in the mainstream media. In others, digital media remains underutilized and undeveloped. As has always been the case in politics, outcomes that depend on economic and social conditions often dictate people’s readiness for certain messages. However, the method and content of those messages has changed with great consequences for the health and future of democracy. This book answers several questions: How do candidates/parties reach audiences that are preoccupied, inattentive, amorphous, and bombarded with so many other messages? How do they cope with the speed of media reporting in a continuous news cycle that demands instantaneous responses? How has media fragmentation altered the campaign styles and content of campaign communication, and general campaign discourse? Finally and most critically, what does this mean for how democracies function?
Book Synopsis The German Election of 2005 by : Clay Clemens
Download or read book The German Election of 2005 written by Clay Clemens and published by Routledge. This book was released on 2013-10-31 with total page 217 pages. Available in PDF, EPUB and Kindle. Book excerpt: The election of 2005 changed Germany’s political ‘landscape’. The combined share of the vote gained by the two major parties fell below 70 per cent, eliminating the option of a coalition between one of the two major parties (Christian Democrats and Social Democrats) with one of the smaller parties – the traditional pattern of government that had dominated German post-war politics since the late 1950s. The election resulted in the first national ‘Grand Coalition’ of the two major parties since 1969. While some have seen this government, elected in November 2005 and headed by the Christian Democrat Angela Merkel, as the symptom of a crisis of the traditional post-war German party system, others have highlighted the opportunities it opens up for constitutional and policy reform as Merkel’s ‘Grand Coalition’ controls an overwhelming majority of the votes in both houses of the German legislature. The German Election of 2005 analyses the road to the 2005 election and provide in-depth studies of the campaign and candidates, of voting behaviour and immediate consequences of the election, with contributions from leading experts from Germany, the United Kingdom and the United States. The findings are informed by theoretical and empirical work in the comparative study of parties and elections offering a nuanced, empirically rich picture of continuity and change in German electoral politics.
Book Synopsis Political Complexity by : Diana Richards Doyle
Download or read book Political Complexity written by Diana Richards Doyle and published by University of Michigan Press. This book was released on 2000-05-22 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: DIVDemonstrates how non-linear models help us understand political phenomena /div
Book Synopsis A Political Theory Primer by : Peter C. Ordeshook
Download or read book A Political Theory Primer written by Peter C. Ordeshook and published by Routledge. This book was released on 2020-09-10 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: First published in 1992, A Political Theory Primer is designed as an introductory course for students in the application of game theory to modeling political processes. Examining those very phenomena that power political machineries--elections, legislative and committee processes, and international conflict--the book attempts to answer fundamental questions about their nature and function. Included at the end of each chapter is a set of exercises designed to allow students to practice the construction and analysis of political models. Although the text assumes only training at the basic algebra level, the student who completes a course around this text will be equipped to read nearly all the professional literature that makes use of game-theoretic analysis. Each chapter also contains suggestiosn for further reading for those students who want to broaden their learning and expertise.
