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Author :
Publisher : Editorial Elearning, S.L.
ISBN 13 :
Total Pages : 304 pages
Book Rating : 4./5 ( download)
Download or read book written by and published by Editorial Elearning, S.L.. This book was released on with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Gary Armstrong
Publisher : Pearson Educación
ISBN 13 : 9789702604006
Total Pages : 686 pages
Book Rating : 4.6/5 (4 download)
Download or read book Marketing written by Gary Armstrong and published by Pearson Educación. This book was released on 2003 with total page 686 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written for courses in Principles of Marketing at four-year and two-year colleges, this shorter overview aims to help students master the basic principles and practices of modern marketing in an enjoyable and practical way. Its coverage balances upon three essential pillars - (1) theory and concepts; (2) practices and applications; and (3) pedagogy - cultivating an efficient, effective teaching and learning environment. This sixth edition provides revised content throughout, and reflects the major trends and forces that are impacting marketing in this new, connected millennium. It includes new thinking and expanded coverage on a wide variety of topics, for example: relationship marketing; connecting technologies; the company value chain; value-delivery networks; and global marketing.
Author : Trine Kolderup Flaten
Publisher : Walter de Gruyter
ISBN 13 : 3598440227
Total Pages : 464 pages
Book Rating : 4.5/5 (984 download)
Download or read book Management, Marketing and Promotion of Library Services Based on Statistics, Analyses and Evaluation written by Trine Kolderup Flaten and published by Walter de Gruyter. This book was released on 2008-11-03 with total page 464 pages. Available in PDF, EPUB and Kindle. Book excerpt: Rapid developments in information technology and media have resulted in increasingly diverse strategies for information retrieval by readers and users. The duty to cope with this phenomenon and to master the situation forms one of the biggest challenges facing libraries. In order to strengthen the awareness of the potential of tools for management and strategic planning, a two-day meeting was held under the auspices of IFLA's Management & Marketing Section in Bergen, Norway in August 2005. Managers of different types of libraries, researchers and educators from five continents shared their experiences with research methods, data collection, evaluation, performance measurement, best practice strategies and policies. This book contains their presentations in the form of full length articles.
Author : World Tourism Organization
Publisher : Organisation Mondiale Du Tourisme
ISBN 13 :
Total Pages : 218 pages
Book Rating : 4.E/5 ( download)
Download or read book Seminaire de L'OMT Sur "La Qualité--un Defi Pour Le Tourisme" written by World Tourism Organization and published by Organisation Mondiale Du Tourisme. This book was released on 1997 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Klaus Rüdiger
Publisher : Springer Science & Business Media
ISBN 13 : 3319023845
Total Pages : 186 pages
Book Rating : 4.3/5 (19 download)
Download or read book Entrepreneurship, Innovation and Economic Crisis written by Klaus Rüdiger and published by Springer Science & Business Media. This book was released on 2013-10-23 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book looks at entrepreneurship and innovation as ways out of the economic crisis in Europe and other regions, and examines the main theoretical issues and practices related to this analysis. The volume addresses such questions as: From an institutional perspective, how do economic crisis conditions affect different types of entrepreneurs and entrepreneurship? Is it useful for public policymakers and entrepreneurs to understand the basic characteristics of entrepreneurial activity, relations between the institutional environment and entrepreneurship and among entrepreneurship, innovation and social change? Featuring case studies from several industries and countries, and a variety of methodological, theoretical, and empirical approaches, the authors build a compelling narrative on the dynamics of entrepreneurship and innovation as drivers of economic growth and organizational renewal. They demonstrate that the strategic and operational relationships that entrepreneurship creates within and outside the enterprise are a fundamental route for leading and mobilizing economic and social resources that permit innovation at the organizational level and in relationships with suppliers, customers, and other stakeholders - in turn, enabling technological innovation, creating new revenue streams through new productive activities and new demand, and ultimately facilitating emergence from economic crisis. The authors consider social, gender, and generational aspects of entrepreneurship, as well as the institutional conditions necessary to promote entrepreneurial activity.
Author : Kenneth C. Laudon
Publisher : Pearson Educación
ISBN 13 : 9789702605287
Total Pages : 618 pages
Book Rating : 4.6/5 (52 download)
Download or read book Management Information Systems written by Kenneth C. Laudon and published by Pearson Educación. This book was released on 2004 with total page 618 pages. Available in PDF, EPUB and Kindle. Book excerpt: Management Information Systems provides comprehensive and integrative coverage of essential new technologies, information system applications, and their impact on business models and managerial decision-making in an exciting and interactive manner. The twelfth edition focuses on the major changes that have been made in information technology over the past two years, and includes new opening, closing, and Interactive Session cases.
Author : Ricky W. Griffin
Publisher : Pearson Educación
ISBN 13 : 9789702605973
Total Pages : 722 pages
Book Rating : 4.6/5 (59 download)
Download or read book Business written by Ricky W. Griffin and published by Pearson Educación. This book was released on 2004 with total page 722 pages. Available in PDF, EPUB and Kindle. Book excerpt: For Introduction to Business courses. This best-selling text by Ricky Griffin and Ronald Ebert provides students with a comprehensive overview of all the important functions of business. Each edition has introduced cutting-edge firsts while ensuring the underlying principles that guided its creation, Doing the Basics Best, were retained. The seventh edition focuses on three simple rules- Learn, Evaluate, Apply. - NEW- Chapter 2: Understanding the Environments of Business - This new chapter puts business operations in contemporary context, explaining the idea of organizational boundaries and describing the ways in which elements from multiple environments cross those boundaries and shape organizational activities. This chapter sets the stage as an introduction to some of the most important topics covered in the rest of the book, for example: - The Economics Environment includes the role of aggregate output, standard of living, real growth rate; GDP per capita; real GDP; purchasing power parity; and the Consumer Price Index. - The Technology Environment includes special attention to new tools for competitiveness in both goods and services and business process technologies, plus e
Author :
Publisher :
ISBN 13 :
Total Pages : 1880 pages
Book Rating : 4.:/5 (31 download)
Download or read book Host Bibliographic Record for Boundwith Item Barcode 30112044669122 and Others written by and published by . This book was released on 2013 with total page 1880 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Barbara Lewis
Publisher : Routledge
ISBN 13 : 1134613938
Total Pages : 331 pages
Book Rating : 4.1/5 (346 download)
Download or read book Internal Marketing: Directions for Management written by Barbara Lewis and published by Routledge. This book was released on 2000-08-24 with total page 331 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bringing together contributions from leading writers in the field of service marketing and management, this book represents a much-needed source of current research and conceptual development in internal marketing. Key themes and issues explored include:* the social model of marketing* the human resource management perspective* marketing and servic
Author : Iyanla Vanzant
Publisher : Simon and Schuster
ISBN 13 : 1471109836
Total Pages : 413 pages
Book Rating : 4.4/5 (711 download)
Download or read book Acts Of Faith written by Iyanla Vanzant and published by Simon and Schuster. This book was released on 2012-12-11 with total page 413 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'The healing has begun. It began when you picked up this book. The goal of these offerings is to assist the children of the earth in the redevelopment of their minds, bodies and spirits . . . Buried deep in the earth are precious diamonds. In order to get to them, however, we must dig and dig deep.' In ACTS OF FAITH, life coach Iyanla Vanzant offers a inspirational passage for each day of the year, particularly aimed at people of colour. Vanzant considers that there are four basic areas that create stress and imbalance for people: our relationship with ourselves, our relationship with the world, our relationship with each other and our relationship with money. This book addresses all four issues in turn thus providing a meditative and uplifting guide to living successfully.
Author : Pervaiz K. Ahmed
Publisher : Routledge
ISBN 13 : 1136394583
Total Pages : 320 pages
Book Rating : 4.1/5 (363 download)
Download or read book Internal Marketing written by Pervaiz K. Ahmed and published by Routledge. This book was released on 2013-06-17 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: A clear-sighted introduction to a complex subject, 'Internal Marketing' provides the reader with a succinct overview of the most recent thinking and practice. The text begins by defining what internal marketing is and how it can work, and from this foundation: * Outlines state-of-the-art thinking and practice * Demonstrates how internal marketing can be used to facilitate such diverse strategies as TQM, New Product Development and Change Management * Highlights the techniques managers need to understand to use IM effectively within their organizations * Contains a range of international and up to the minute examples and cases of best practice from companies around the world Throughout the book the emphasis is on understanding the principles that have made internal marketing such a potent force within leading corporations. This is combined with a pragmatic assessment of the many challenges involved in making it a reality within an organization.
Author :
Publisher :
ISBN 13 :
Total Pages : 1064 pages
Book Rating : 4.E/5 ( download)
Download or read book Agrindex written by and published by . This book was released on 1995 with total page 1064 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 222 pages
Book Rating : 4.:/5 (83 download)
Download or read book International Professional Practices Framework (IPPF). written by and published by . This book was released on 2013 with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : International Trade Centre UNCTAD/GATT.
Publisher :
ISBN 13 :
Total Pages : 292 pages
Book Rating : 4.:/5 (5 download)
Download or read book The Creation and Management of Joint Export Marketing Groups written by International Trade Centre UNCTAD/GATT. and published by . This book was released on 1973 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Pablo Cortés
Publisher : Springer
ISBN 13 : 3319140787
Total Pages : 370 pages
Book Rating : 4.3/5 (191 download)
Download or read book Enhancing Synergies in a Collaborative Environment written by Pablo Cortés and published by Springer. This book was released on 2015-02-04 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume contains a selection of the best papers presented at the 8th International Conference on Industrial Engineering and Industrial Management, XX International Conference on Industrial Engineering and Operations Management, and International IIE Conference 2014, hosted by ADINGOR, ABEPRO and the IIE, whose mission is to promote links between researchers and practitioners from different branches, to enhance an interdisciplinary perspective of industrial engineering and management. The conference topics covered: operations research, modelling and simulation, computer and information systems, operations research, scheduling and sequencing, logistics, production and information systems, supply chain and logistics, transportation, lean management, production planning and control, production system design, reliability and maintenance, quality management, sustainability and eco-efficiency, marketing and consumer behavior, business administration and strategic management, economic and financial management, technological and organizational innovation, strategy and entrepreneurship, economics engineering, enterprise engineering, global operations and cultural factors, operations strategy and performance, management social responsibility, environment and sustainability. This book will be of interest to researchers and practitioners working in any of the fields mentioned above.
Author : Vicente Tortosa Edo
Publisher : Ediciones Pirámide
ISBN 13 : 8436831586
Total Pages : 195 pages
Book Rating : 4.4/5 (368 download)
Download or read book Marketing interno written by Vicente Tortosa Edo and published by Ediciones Pirámide. This book was released on 2014-04-17 with total page 195 pages. Available in PDF, EPUB and Kindle. Book excerpt: En el difícil contexto actual las empresas se ven en la obligación de alcanzar una eficiente gestión con sus trabajadores, stakeholder clave en su devenir organizativo. De hecho, conseguir la satisfacción, el compromiso y la implicación de los empleados es imprescindible para lograr los objetivos planteados por la organización en el mercado externo. En este sentido esta obra desarrolla el marketing interno como una filosofía de gestión de los empleados. Si bien durante décadas ha habido cierta confusión sobre la naturaleza del término «marketing interno» y su diferenciación de la tradicional gestión de recursos humanos, parece haberse llegado al acuerdo de representarlo a través de la orientación al mercado interno (OMI), donde el proceso comunicativo abierto, constructivo y multidireccional entre los niveles y departamentos de la empresa asume un papel relevante. Para ello, en el libro se desarrollan las principales modalidades de comunicación interna y las herramientas aplicables a la gestión laboral, asociadas a la Red y a la Web 2.0. La principal contribución de este libro a la gestión empresarial radica en mostrar de manera sencilla la aplicación del marketing interno como una herramienta de planificación, gestión e implementación de acciones hacia los empleados, con las que mejorar y aumentar los beneficios.
Author :
Publisher : VIZ Media LLC
ISBN 13 : 9781974707409
Total Pages : 0 pages
Book Rating : 4.7/5 (74 download)
Download or read book Dragon Ball: A Visual History written by and published by VIZ Media LLC. This book was released on 2019-11-12 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: A comprehensive hardcover art book in a collector’s slipcase, showcasing the work of Akira Toriyama’s best-selling manga series, Dragon Ball. A comprehensive art book showcasing manga art, additional promotional material, creator commentary and notes/sketches/posters, from throughout the history of the original Dragon Ball series, all featured in a beautifully slipcased hardcover book with a dust jacket. Featuring stunning full-color artwork, exclusive creator commentary and rarely seen sketches, Dragon Ball: A Visual History is the definitive journey through the artwork of one of the most influential and popular manga series of all time, Akira Toriyama’s Dragon Ball.
