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Book Synopsis Media Promotion & Marketing for Broadcasting, Cable & the Internet by : Susan Tyler Eastman
Download or read book Media Promotion & Marketing for Broadcasting, Cable & the Internet written by Susan Tyler Eastman and published by Taylor & Francis. This book was released on 2012-11-12 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: This fifth edition of the successful Promotion and Marketing for Broadcasting, Cable, and the Web, 4ed takes an important, timely look at the newest media venue, the Internet. Under its new title, Media Promotion and Marketing for Broadcast, Cable and the Internet, 5ed it takes a fresh look at the industry and the latest strategies for media promotion and marketing. The book explores the scope and goals of media production from the perspectives of network and local television, cable, Internet and radio, including public broadcasting. Topics include: goals of promotion; research in promotion; on-air, print, and Web message design; radio promotion; television network and station promotion and new campaigns; non-commercial radio and television promotion; cable marketing and promotion; research and budgeting for promotion; syndicated program marketing; global and international promotion and marketing; and online marketing and promotion.
Book Synopsis Cable Television by : Walter S. Baer
Download or read book Cable Television written by Walter S. Baer and published by . This book was released on 1974 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :United States. Congress. House. Committee on Energy and Commerce. Subcommittee on Telecommunications and Finance Publisher : ISBN 13 : Total Pages :836 pages Book Rating :4.3/5 (91 download)
Book Synopsis Cable Television by : United States. Congress. House. Committee on Energy and Commerce. Subcommittee on Telecommunications and Finance
Download or read book Cable Television written by United States. Congress. House. Committee on Energy and Commerce. Subcommittee on Telecommunications and Finance and published by . This book was released on 1989 with total page 836 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :United States. Congress. Senate. Committee on the Judiciary. Subcommittee on Patents, Copyrights, and Trademarks Publisher : ISBN 13 : Total Pages :636 pages Book Rating :4.0/5 ( download)
Book Synopsis Cable Compulsory License by : United States. Congress. Senate. Committee on the Judiciary. Subcommittee on Patents, Copyrights, and Trademarks
Download or read book Cable Compulsory License written by United States. Congress. Senate. Committee on the Judiciary. Subcommittee on Patents, Copyrights, and Trademarks and published by . This book was released on 1993 with total page 636 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Cable Television and the Future of Broadcasting by : Ralph Negrine
Download or read book Cable Television and the Future of Broadcasting written by Ralph Negrine and published by Routledge. This book was released on 2013-06-19 with total page 187 pages. Available in PDF, EPUB and Kindle. Book excerpt: Originally published in 1985, this book surveys developments in cable television in the major industrialised countries with chapters specifically authored on each area. It looks at the technology, its potential, and how far it had been implemented, considering the reaction of governments, existing broadcasting corporations and licensing authorities. Going on to assess future trends, a discussion of the likely effects of cable on communications, society and economy is an enlightening read now.
Author :United States. Congress. House. Committee on Energy and Commerce. Subcommittee on Telecommunications and Finance Publisher : ISBN 13 : Total Pages :1060 pages Book Rating :4.0/5 ( download)
Book Synopsis Cable Television Regulation by : United States. Congress. House. Committee on Energy and Commerce. Subcommittee on Telecommunications and Finance
Download or read book Cable Television Regulation written by United States. Congress. House. Committee on Energy and Commerce. Subcommittee on Telecommunications and Finance and published by . This book was released on 1992 with total page 1060 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :United States. Congress. Senate. Committee on Commerce, Science, and Transportation. Subcommittee on Communications Publisher : ISBN 13 : Total Pages :552 pages Book Rating :4.0/5 ( download)
Book Synopsis Cable TV Consumer Protection Act of 1991 by : United States. Congress. Senate. Committee on Commerce, Science, and Transportation. Subcommittee on Communications
Download or read book Cable TV Consumer Protection Act of 1991 written by United States. Congress. Senate. Committee on Commerce, Science, and Transportation. Subcommittee on Communications and published by . This book was released on 1991 with total page 552 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :United States. Congress. Senate. Committee on the Judiciary. Subcommittee on Antitrust, Monopolies, and Business Rights Publisher : ISBN 13 : Total Pages :648 pages Book Rating :4.0/5 ( download)
Book Synopsis Competitive Problems in the Cable Television Industry by : United States. Congress. Senate. Committee on the Judiciary. Subcommittee on Antitrust, Monopolies, and Business Rights
Download or read book Competitive Problems in the Cable Television Industry written by United States. Congress. Senate. Committee on the Judiciary. Subcommittee on Antitrust, Monopolies, and Business Rights and published by . This book was released on 1990 with total page 648 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :United States. Congress. Senate. Committee on the Judiciary. Subcommittee on Antitrust, Monopolies, and Business Rights Publisher : ISBN 13 : Total Pages :754 pages Book Rating :4.0/5 ( download)
Book Synopsis Competitive Isssues in the Cable Television Industry by : United States. Congress. Senate. Committee on the Judiciary. Subcommittee on Antitrust, Monopolies, and Business Rights
Download or read book Competitive Isssues in the Cable Television Industry written by United States. Congress. Senate. Committee on the Judiciary. Subcommittee on Antitrust, Monopolies, and Business Rights and published by . This book was released on 1988 with total page 754 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :United States. Congress. House. Committee on the Judiciary. Subcommittee on Courts, Civil Liberties, and the Administration of Justice Publisher : ISBN 13 : Total Pages :816 pages Book Rating :4.3/5 (121 download)
Book Synopsis Copyright Royalty Fees for Cable Systems by : United States. Congress. House. Committee on the Judiciary. Subcommittee on Courts, Civil Liberties, and the Administration of Justice
Download or read book Copyright Royalty Fees for Cable Systems written by United States. Congress. House. Committee on the Judiciary. Subcommittee on Courts, Civil Liberties, and the Administration of Justice and published by . This book was released on 1985 with total page 816 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :United States. Congress. House. Committee on the Judiciary. Subcommittee on Courts, Civil Liberties, and the Administration of Justice Publisher : ISBN 13 : Total Pages :1040 pages Book Rating :4.F/5 ( download)
Book Synopsis Copyright/cable Television by : United States. Congress. House. Committee on the Judiciary. Subcommittee on Courts, Civil Liberties, and the Administration of Justice
Download or read book Copyright/cable Television written by United States. Congress. House. Committee on the Judiciary. Subcommittee on Courts, Civil Liberties, and the Administration of Justice and published by . This book was released on 1982 with total page 1040 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Oversight of the Copyright, Act of 1976 (Cable Television) by : United States. Congress. Senate. Committee on the Judiciary
Download or read book Oversight of the Copyright, Act of 1976 (Cable Television) written by United States. Congress. Senate. Committee on the Judiciary and published by . This book was released on 1981 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :United States. Congress. Senate. Committee on Commerce, Science, and Transportation. Subcommittee on Communications Publisher : ISBN 13 : Total Pages :44 pages Book Rating :4.0/5 ( download)
Book Synopsis Commercial Time on Children's Cable TV by : United States. Congress. Senate. Committee on Commerce, Science, and Transportation. Subcommittee on Communications
Download or read book Commercial Time on Children's Cable TV written by United States. Congress. Senate. Committee on Commerce, Science, and Transportation. Subcommittee on Communications and published by . This book was released on 1990 with total page 44 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :United States. Congress. Senate. Committee on Commerce, Science, and Transportation Publisher : ISBN 13 : Total Pages :534 pages Book Rating :4.F/5 ( download)
Book Synopsis Cable Television Regulation by : United States. Congress. Senate. Committee on Commerce, Science, and Transportation
Download or read book Cable Television Regulation written by United States. Congress. Senate. Committee on Commerce, Science, and Transportation and published by . This book was released on 1982 with total page 534 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Understanding Broadcast and Cable Finance by : Broadcast Cable Financial Mana
Download or read book Understanding Broadcast and Cable Finance written by Broadcast Cable Financial Mana and published by Taylor & Francis. This book was released on 2012-07-26 with total page 234 pages. Available in PDF, EPUB and Kindle. Book excerpt: From on-air talent contracts and FCC regulations to syndicated program amortization to music licensing fees, electronic media deal with financial principles and jargon that are unique to American business. Understanding Broadcast and Cable Finance helps explain all the financial complexities of a modern electronic media enterprise. Whether you are a news director, sales manager, engineer or any other non-accounting professional that has a stake in the success of your company, this book will bring you up-to-speed on the essentials of financial management for broadcasting and cable.
Book Synopsis Introduction to Advertising and Promotion by : George Edward Belch
Download or read book Introduction to Advertising and Promotion written by George Edward Belch and published by McGraw-Hill/Irwin. This book was released on 1995 with total page 840 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :United States. National Telecommunications and Information Administration Publisher : ISBN 13 : Total Pages :224 pages Book Rating :4.:/5 ( download)
Book Synopsis Video Program Distribution and Cable Television by : United States. National Telecommunications and Information Administration
Download or read book Video Program Distribution and Cable Television written by United States. National Telecommunications and Information Administration and published by . This book was released on 1988 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt:
