Buzz Marketing With Blogs For Dummies

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Buzz Marketing with Blogs For Dummies

Author : Susannah Gardner
Publisher : John Wiley & Sons
ISBN 13 : 0764597140
Total Pages : 362 pages
Book Rating : 4.7/5 (645 download)

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Book Synopsis Buzz Marketing with Blogs For Dummies by : Susannah Gardner

Download or read book Buzz Marketing with Blogs For Dummies written by Susannah Gardner and published by John Wiley & Sons. This book was released on 2005-03-11 with total page 362 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this instant-communication world, buzz means business! And one of the greatest ways to get customers and potential customers buzzing about your business is with a Web log, commonly called a blog. Blogs can help you: Introduce the people behind your business Discuss relevant issues Provide a clearinghouse for information and expertise Show your business as a good corporate citizen Support an exchange of ideas Get honest feedback from your customers Affect public opinion If you’re new to blogging, or if you know the mechanics of a blog but want some help refining and targeting yours, Buzz Marketing With Blogs For Dummies will get you going right away. An expert blogger shows you the ins and outs of putting together a professional-looking blog, walks you through the jargon, helps you decide what your blog should do, and even explains various software solutions. You’ll find out how to: Set up and maintain a blog, write in blogging style, and observe blogging etiquette Define your audience and target your blog to reach them Involve your customers, earn their trust, educate the public, and build community Avoid possible legal pitfalls while keeping your blog interesting Encourage contributions and links to your blog Use images and design an eye-catching format Optimize your blog for top search engine ratings, track your results, and measure your success Written by Susannah Gardner, who has taught online journalism, directed multimedia efforts, and provided custom Web solutions to clients, Buzz Marketing With Blogs For Dummies even shares tips from the experts who establish and maintain some of the top-rated business blogs. You’ll discover the secrets of success, how to spot and solve problems, what software can enhance your blogging life, and a whole lot more. It like having a staff of experts on call!

Blogging For Dummies

Author : Susannah Gardner
Publisher : John Wiley & Sons
ISBN 13 : 1118239253
Total Pages : 410 pages
Book Rating : 4.1/5 (182 download)

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Book Synopsis Blogging For Dummies by : Susannah Gardner

Download or read book Blogging For Dummies written by Susannah Gardner and published by John Wiley & Sons. This book was released on 2012-01-12 with total page 410 pages. Available in PDF, EPUB and Kindle. Book excerpt: This proven bestseller is fully updated and better than ever! Now in its fourth edition, Blogging For Dummies is fully updated and more practical than ever for today's bloggers. Whether you're just beginning or are already a full-tilt blogging maven, you'll find the up-to-date information you need in these friendly pages. Want to integrate your blog with social media? Jump into the fast-moving world of microblogging on Twitter or Tumblr? Choose which blogging software to use? Optimize your current blog for search? This detailed book guide covers it all, and then some. Buy the book, build a better blog, and blog about it! Provides up-to-date information on blogging software choices and utilities Explains how to identify your unique niche and attract readers Walks you through setting up an account and writing your first post Shows you how to optimize your blog for search, so new readers find you Helps you integrate your blog with social media Reveals what you need to know to start microblogging on Twitter or Tumblr Explores the ways you can make money with your blog Start a conversation with the very latest blog-building tips and techniques in Blogging For Dummies.

Blogging For Dummies

Author : Amy Lupold Bair
Publisher : John Wiley & Sons
ISBN 13 : 1119257808
Total Pages : 408 pages
Book Rating : 4.1/5 (192 download)

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Book Synopsis Blogging For Dummies by : Amy Lupold Bair

Download or read book Blogging For Dummies written by Amy Lupold Bair and published by John Wiley & Sons. This book was released on 2016-06-20 with total page 408 pages. Available in PDF, EPUB and Kindle. Book excerpt: The bestselling guide to blogging—updated and better than ever! Are you ready to make your mark on the Internet with a personal blog, but aren't quite sure where to start? Blogging For Dummies gives you the lowdown on blogging basics, the anatomy of a good blog, and all the tools you need to get started. Plus, you'll find advice on choosing a blog topic, picking a domain name and host, writing your first blog post, planning an editorial calendar, and much more. Whether you're interested in casual blogging or creating a more professional online presence, Blogging For Dummies covers it all—and makes it easier than ever to put your thoughts and words out to the masses. Updated to include coverage of the latest trends and techniques in the blogosphere—like technology changes in blogging software and social media—it helps you choose a blogging platform, use SEO effectively to drive traffic to your blog, create content that's pinnable and shareable, and integrate your blog with social media through plug ins. Best of all, you'll discover how you can make real money from your passion and become a professional blogger. Choose a blogging topic and platform Use your blog to build your personal brand Monetize your blog through advertising and sponsorships Create content that easily integrates with social media Blogging is a great way to express yourself, build and audience, and test out your ideas, and Blogging For Dummies will help you jump in with both feet!

Public Relations For Dummies

Author : Eric Yaverbaum
Publisher : John Wiley & Sons
ISBN 13 : 111805279X
Total Pages : 391 pages
Book Rating : 4.1/5 (18 download)

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Book Synopsis Public Relations For Dummies by : Eric Yaverbaum

Download or read book Public Relations For Dummies written by Eric Yaverbaum and published by John Wiley & Sons. This book was released on 2011-03-03 with total page 391 pages. Available in PDF, EPUB and Kindle. Book excerpt: Proven techniques that maximize media exposure for your business A seasoned PR pro shows you how to get people talking When it comes to public relations, nothing beats good word of mouth. Want to get customers talking? This friendly guide combines the best practical tools with insight and flair to provide guidance on every aspect of PR, so you can launch a full-throttle campaign that'll generate buzz -- and build your bottom line. Discover how to * Map a winning PR strategy * Grab attention with press releases, interviews, and events * Cultivate good media relations * Get print, TV, radio, and Internet coverage * Manage a PR crisis

Buzz!

Author : Polly Letofsky
Publisher :
ISBN 13 : 9780996572453
Total Pages : 0 pages
Book Rating : 4.5/5 (724 download)

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Book Synopsis Buzz! by : Polly Letofsky

Download or read book Buzz! written by Polly Letofsky and published by . This book was released on 2023-08-15 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Your chances of success are 65% greater if you have a solid book marketing plan. THIS IS YOURS! And now with expanded and updated tools! There are over 1,000 books on book marketing and another 1,000-plus blogs, podcasts, newsletters, and eBooks that help authors pitch their book. Polly Letofsky spent two years thumbing through all of it and eliminated outdated ideas, overblown promises, and practices that weren't worth your dollars. She then cherry picked the best ideas to bring your book directly to your audience. This is now the fourth edition of Buzz: Your Super Sticky Book Marketing Plan, and Letofsky continues to bring the most updated, proven practices to market your book. Here are a few treats you'll get in Buzz! An exercise to pinpoint your target reader 7 tools to get media attention6 options to make book trailers - free, low-cost, and up-leveled! 21-day Countdown to Book Launch 40 reputable places to get book reviews 20 tips for throwing a great live book release party A step-by-step, how-to tutorial for hosting a Zoom book launch5 steps to optimize your Amazon sales page Tips to getting more podcasts 4 tips to market to book clubs Oh BOY! so much more! Buzz 4 is built on a timeline from pre-publication marketing, through your book launch, and right through your book's first year. Throughout Buzz you'll find tips, tools, ideas, and lists, all to make your marketing plan flow smoothly. So pat yourself on the back-you've finished your book. Now grab this book marketing plan and start to create your Buzz!

Social Media Marketing For Dummies

Author : Shiv Singh
Publisher : John Wiley & Sons
ISBN 13 : 1118985532
Total Pages : 432 pages
Book Rating : 4.1/5 (189 download)

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Book Synopsis Social Media Marketing For Dummies by : Shiv Singh

Download or read book Social Media Marketing For Dummies written by Shiv Singh and published by John Wiley & Sons. This book was released on 2014-12-15 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt: The fast and easy way to get the most of out social media marketing Sharing the wisdom of social media voices Shiv Singh and Stephanie Diamond on the latest approaches to social media marketing, Social Media Marketing For Dummies presents the essence of planning, launching, managing, and assessing a social media marketing campaign. In an easy-to-read style that is perfect for time-pressed marketers, this essential guide covers all the newest and time-tested trends in social media, including reaching your audience via mainstream platforms; getting social with existing web properties like a company site, blog, mobile tools, and advertising; making the most of Facebook, Twitter, Google+, LinkedIn, and others; launching a campaign and developing a voice; reaching your audience on key and niche platforms, and embracing influencers; and much more. Social media marketing is a highly-effective way to make a big bang without spending big bucks—and it's an easy, way to enlarge your audience, reach your customers, and build your business. With the indispensable tools in this new edition of Social Media Marketing For Dummies, you'll find everything you need to make the most of low-cost, timely online marketing strategies that resonate with consumers and make your brand and business viable in a saturated market. Gives you an overview of your social media marketing choices Covers giving social license to employees and metrics Provides the latest trends in social media marketing Includes tips on creating a social media marketing campaign, avoiding common mistakes, and key resources If you're a busy marketer, small business owner, or entrepreneur looking to reach new markets with social media marketing initiatives, this hands-on, friendly guide has you covered.

Social Media Marketing All-in-One For Dummies

Author : Jan Zimmerman
Publisher : John Wiley & Sons
ISBN 13 : 0470932996
Total Pages : 848 pages
Book Rating : 4.4/5 (79 download)

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Book Synopsis Social Media Marketing All-in-One For Dummies by : Jan Zimmerman

Download or read book Social Media Marketing All-in-One For Dummies written by Jan Zimmerman and published by John Wiley & Sons. This book was released on 2010-08-26 with total page 848 pages. Available in PDF, EPUB and Kindle. Book excerpt: Face Facebook, link up with LinkedIn, and tweet with Twitter using this all-in-one guide! Marketing your business through social media isn't rocket science. Here's how to apply the marketing savvy you already have to the social media your prospects are using, helping you get and keep more customers, make more sales, and boost your bottom line. Find the business side — explore the variety of social media options and research where your target audience hangs out Collect your tools — discover ways to simplify posting in multiple locations and how to monitor activity Establish your presence — start a blog or podcast to build a following Follow and be followed — find the right people to follow on Twitter and get them to follow you Fan out — showcase your company with a customized Facebook business page Follow up — use analytics to assess the success of your social media campaign Open the book and find: Tips for finding your target market Important legal considerations Step-by-step guidance for setting up a campaign Lots of helpful technology tools Blogging and podcasting advice How to make Twitter pay off for your business Tools for analyzing your success in each medium When to move forward and when to pull back

The Essentials of Today's Marketing

Author : İnci ERDOĞAN TARAKÇI
Publisher : Efe Akademi Yayınları
ISBN 13 : 6256939778
Total Pages : 289 pages
Book Rating : 4.2/5 (569 download)

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Book Synopsis The Essentials of Today's Marketing by : İnci ERDOĞAN TARAKÇI

Download or read book The Essentials of Today's Marketing written by İnci ERDOĞAN TARAKÇI and published by Efe Akademi Yayınları. This book was released on 2023-04-06 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: RETRO MARKETING: A PRODUCT RECOMMENDATION FOR ENTERTAINMENT SERVICES Burcu GÖK - Özlem GÜNCAN NEUROGASTRONOMIC MARKETING Ceyhun UÇUK HR MARKETING Çağla DEMİR REMARKETING and RETARGETING Doğuş YÜKSEL STEALTH MARKETING Gizem TOKMAK DANIŞMAN MARKETING 5.0 Gürkan ÇALIŞKAN - Yakup ERDOĞAN GLOBAL MARKETING M. İhsan ÇUBUKCU SOCIAL MARKETING AND NONPROFIT ORGANIZATIONS Melda ASLAN BUZZ MARKETING Nilgün KÖKSALAN ETHICS OF DIGITAL MARKETING Özlem KARAMAN HYPER PERSONALIZED MARKETING Sefa Emre YILMAZEL MOBILE MARKETING Sena ALTIN SENSORY MARKETING Serhat BİNGÖL SUSTAINABLE MARKETING Sinem SARGIN SOCIAL MEDIA MARKETING Yakup ERDOĞAN - Gürkan ÇALIŞKAN BIG DATA MARKETING Murat SAKAL

Pinterest Marketing For Dummies

Author : Kelby Carr
Publisher : John Wiley & Sons
ISBN 13 : 1118383109
Total Pages : 301 pages
Book Rating : 4.1/5 (183 download)

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Book Synopsis Pinterest Marketing For Dummies by : Kelby Carr

Download or read book Pinterest Marketing For Dummies written by Kelby Carr and published by John Wiley & Sons. This book was released on 2012-06-26 with total page 301 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tap into the marketing power of Pinterest People are using Pinterest to organize their digital lives. This hot social site lets users create visual bookmarks of their favorite things and 'pin' them on virtual pinboards. Now you can learn how to market on Pinterest with this hands-on guide. You’ll discover how to launch new products, showcase your brand's personality, seek product approval, run innovative contests, and engage your community in a way that is difficult to replicate on other social networks. Helps you get the most out of marketing on Pinterest, a visual collection of bookmarks that you can organize into virtual pinboards Shows you how to set up an account and boards, how to pin and re-pin, use hashtags and like pins, and integrate your Pinterest activity with your other social networks Reveals how to run contests on Pinterest Gives the lowdown on launching new products Includes tips and techniques for building a community on Pinterest Market with Pinterest, it's fun and easy, and even more so with Pinterest Marketing for Dummies.

Blogging

Author : Jill Walker Rettberg
Publisher : Polity
ISBN 13 : 0745641342
Total Pages : 185 pages
Book Rating : 4.7/5 (456 download)

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Book Synopsis Blogging by : Jill Walker Rettberg

Download or read book Blogging written by Jill Walker Rettberg and published by Polity. This book was released on 2008-08-04 with total page 185 pages. Available in PDF, EPUB and Kindle. Book excerpt: Blogging has profoundly influenced not only the nature of the internet today, but also the nature of modern communication, despite being a genre invented less than a decade ago. This book-length study of a now everyday phenomenon provides a close look at blogging while placing it in a historical, theoretical and contemporary context. Scholars, students and bloggers will find a lively survey of blogging that contextualises blogs in terms of critical theory and the history of digital media. Authored by a scholar-blogger, the book is packed with examples that show how blogging and related genres are changing media and communication. It gives definitions and explains how blogs work, shows how blogs relate to the historical development of publishing and communication and looks at the ways blogs structure social networks and at how social networking sites like MySpace and Facebook incorporate blogging in their design. Specific kinds of blogs discussed include political blogs, citizen journalism, confessional blogs and commercial blogs.

Branding For Dummies

Author : Bill Chiaravalle
Publisher : John Wiley & Sons
ISBN 13 : 1118052846
Total Pages : 386 pages
Book Rating : 4.1/5 (18 download)

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Book Synopsis Branding For Dummies by : Bill Chiaravalle

Download or read book Branding For Dummies written by Bill Chiaravalle and published by John Wiley & Sons. This book was released on 2011-03-01 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why do consumers pay a premium for a Dell or Hewlett-Packard laptop, when they could get a generic machine with similar features for a lower price? The answer lies in the power of branding. A brand is not just a logo. It is the image your company creates of itself, from your advertising look to your customer interaction style. It makes a promise for your business, and that promise becomes the sticking point for customer loyalty. And that loyalty and trust is why, so to speak, your laptops sell and your competitors’ don’t. Whatever your business is, whether it’s large or small, global or local, Branding For Dummies gives you the nuts and bolts know-how to create, improve, or maintain a brand. This plain-English guide will help you brand everything from products to services to individuals. It gives you step-by-step advice on assembling a top-notch branding team, positioning your brand, handling advertising and promotion, avoiding blunders, and keeping your brand viable, visible, and healthy. You’ll get familiar with branding essentials like: Defining your company’s identity Developing logos and taglines Launching your brand marketing plan Managing and protecting your brand Fixing a broken brand Making customers loyal brand champions Filled with easy-to-navigate icons, charts, figures, top ten lists, and humor, Branding For Dummies is the straight-up, jargon-free resource for making your brand stand out from the pack—and for positioning your business to reap the ensuing rewards.

BitTorrent For Dummies

Author : Susannah Gardner
Publisher : For Dummies
ISBN 13 :
Total Pages : 342 pages
Book Rating : 4.0/5 ( download)

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Book Synopsis BitTorrent For Dummies by : Susannah Gardner

Download or read book BitTorrent For Dummies written by Susannah Gardner and published by For Dummies. This book was released on 2005-10-14 with total page 342 pages. Available in PDF, EPUB and Kindle. Book excerpt: Share your home movies or download new software Find safe files to download, create your own, and use BitTorrent for business There's certainly a torrent of interest in BitTorrent! But while it enables you to download all kinds of cool files and to distribute your own creative efforts, it also carries some risks. This book not only shows you how to acquire BitTorrent, but also how to use it without picking up worms, viruses, and lawsuits. Discover how to Select, download, and install a BitTorrent client Manage and store files you download Choose software for making movies and audio files Understand the legal risks of file sharing Trim business costs with BitTorrent

Connected Marketing

Author : Justin Kirby
Publisher : Routledge
ISBN 13 : 1136415645
Total Pages : 320 pages
Book Rating : 4.1/5 (364 download)

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Book Synopsis Connected Marketing by : Justin Kirby

Download or read book Connected Marketing written by Justin Kirby and published by Routledge. This book was released on 2007-06-07 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: Connected Marketing is a business book about the state of the art in viral, buzz and word-of-mouth marketing. Written by 17 experts working at the cutting edge of viral, buzz and word-of-mouth marketing, Connected Marketing introduces the range of scalable, predictable and measurable solutions for driving business growth by stimulating positive brand talk between clients, customers and consumers. Edited by marketing consultants Justin Kirby (Digital Media Communications) and Dr. Paul Marsden (Spheeris/London School of Economics), and with a foreword by Emanuel Rosen (author of the bestselling ‘Anatomy of Buzz’) Connected Marketing is a collaborative work written by 17 opinion-leading consultants and practitioners working at the cutting edge of viral, buzz and word of mouth marketing. Contributing authors to Connected Marketing are Stéphane Allard (Spheeris), Schuyler Brown (Buzz@Euro RSCG), Idil Cakim (Burson-Marsteller), Andrew Corcoran (Lincoln Business School), Steve Curran, (Pod Digital), Brad Ferguson (Informative), Justin Foxton (CommentUK), Graham Goodkind (Frank PR), Justin Kirby (Digital Media Communications), Paul Marsden (Spheeris), Liam Mulhall (Brewtopia), Greg Nyilasy (University of Georgia), Martin Oetting (ESCP-EAP European School of Management), Bernd Röthlingshöfer (Independent), Sven Rusticus (Icemedia), Pete Snyder (New Media Strategies) and Thomas Zorbach (vm-people). Connected Marketing shows how businesses can harness connectivity between clients, customers and consumers as powerful marketing media for driving demand.

The IT Girl's Guide to Blogging with Moxie

Author : Joelle Reeder
Publisher : John Wiley & Sons
ISBN 13 : 0470226188
Total Pages : 314 pages
Book Rating : 4.4/5 (72 download)

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Book Synopsis The IT Girl's Guide to Blogging with Moxie by : Joelle Reeder

Download or read book The IT Girl's Guide to Blogging with Moxie written by Joelle Reeder and published by John Wiley & Sons. This book was released on 2007-12-26 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: Want to break into blogging but don’t know where to start? Dynamic duo Joelle Reeder and Katherine Scoleri of The Moxie GirlsTM show you how to start your first blog, polish your prose, get involved in blogging communities, make sense of RSS feeds, podcasts, photos and more — all with fun, humor and attitude! Inside you will find the need-to-know info to get your blog noticed: How to choose the right blogging platform or content management tool, select a web host, dress up your blog, manage blog content and keep your privates private! When you are ready for more, The Moxie Girls will treat you to insider dish on blog etiquette, analyzing blog traffic, blogging for business, creating podcasts and adding bling to your blog with plugins, add-ons and more. Throw in the refreshing cocktails, beauty tips and gossip with the Girls at the end of each chapter and you’ll be Blogging with Moxie in no time. So, what are you waiting for? The IT Girl’s Guide to Blogging With Moxie is packed with the content you need wrapped in casual, engaging dialog and a cheeky, bite-sized format. Bargain-blogging with tools such as WordPress®, TypePad®, and Vox Choosing a content management system like Expression Engine or Movable Type Managing blog content, using tags and moderating comments Selecting a professional designer and choosing from off-the-rack templates An introduction to podcasting and videocasting Finding, joining and managing blog communities Protecting your online identity Using a blog to better your business

Selling All-in-One For Dummies

Author : The Experts at Dummies
Publisher : John Wiley & Sons
ISBN 13 : 1118236297
Total Pages : 711 pages
Book Rating : 4.1/5 (182 download)

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Book Synopsis Selling All-in-One For Dummies by : The Experts at Dummies

Download or read book Selling All-in-One For Dummies written by The Experts at Dummies and published by John Wiley & Sons. This book was released on 2012-01-05 with total page 711 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tried-and-true information and tips for selling like a pro Are you looking to enter the world of sales, or are you already a salesperson who's looking for new tips and tactics to expand your business? Whether you're in charge of your own selling career or you're responsible for training and managing a professional sales force, Selling All-In-One For Dummies features everything you need to know to improve your results. This valuable selling resource includes new ways to effectively network and prospect through the power of all the social media networking sites such as LinkedIn, Twitter, and Facebook, as well as ways to optimize sales success through Webinars; the latest tips and advice to build an appealing image; proven questioning methods that close sales; updated advice on keeping clients' business and building their loyalty; and how to adapt presentations and techniques. Proven methods and techniques that will lead to bigger sales and more loyal customers Advice on separating yourself from the pack Plus four chapters on selling in specialized areas from biotechnology to real estate Selling All-In-One For Dummies is the authoritative guide to navigating the ever-changing and growing sales arena.

The Everything Blogging Book

Author : Aliza Risdahl
Publisher : Simon and Schuster
ISBN 13 : 1440538212
Total Pages : 303 pages
Book Rating : 4.4/5 (45 download)

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Book Synopsis The Everything Blogging Book by : Aliza Risdahl

Download or read book The Everything Blogging Book written by Aliza Risdahl and published by Simon and Schuster. This book was released on 2006-07-13 with total page 303 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you have access to a computer, you can start your own online journal, or blog--if you know how to do it right. With your own blog, you'll have a voice in the exciting world of the Internet. This one-stop resource shows you how to publish your ideas, get feedback, and create your own worldwide network! With this book you'll learn how to: Create buzz marketing for your business. Get amateur poetry, short stories, and prose published. Create a worldwide network of people. Share unique hobby ideas with thousands of other hobbyists. This easy-to-use guide will help you to create and maintain a creative and unique blog that readers the world over can enjoy. With The Everything Blogging Book, you'll learn how to make your mark on the World Wide Web—and beyond!

Account-Based Marketing For Dummies

Author : Sangram Vajre
Publisher : John Wiley & Sons
ISBN 13 : 1119224853
Total Pages : 384 pages
Book Rating : 4.1/5 (192 download)

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Book Synopsis Account-Based Marketing For Dummies by : Sangram Vajre

Download or read book Account-Based Marketing For Dummies written by Sangram Vajre and published by John Wiley & Sons. This book was released on 2016-04-25 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: Grow your account list with an effective account-based marketing strategy Buyers have changed the B2B marketing game. Account-Based Marketing For Dummies is here to give you the tools to transform your current approach to find, reach, and engage with your potential customers on their terms to meet their ever-changing demands. Packed with expert tips and step-by-step instructions, this book shows you how to analyze current data to identify the accounts with the biggest ROI opportunities and execute effective, account-specific techniques that get results. This practical guide takes the intimidation out of account-based marketing in today's highly digitized world. You'll be armed with the knowledge you need to increase your reach in real time, giving you greater exposure to other decision-makers and influencers within an account. You'll discover how, through a combination of marketing technology and online advertising, your messages can be displayed where and when your customers already engage online. Align your sales and marketing teams for greater success in your ABM efforts Analyze data to identify key accounts Target your messages for real-time interaction Integrate your campaign with marketing automation software If you're a member of a sales or marketing team already using a CRM tool who's looking to increase your reach, Account-Based Marketing For Dummies has you covered! "Account-Based Marketing For Dummies clears away the confusion surrounding this much-hyped topic. It offers simple, direct explanations of what account-based marketing is, why it's important, and how to do it. Any business marketing professional will benefit from a look at this book." —David Raab, Founder at Raab Associates "If you're reading this book and just getting started with ABM, welcome to the future of what b-to-b marketing can be: insight-led, technology-enabled and, above all, customer focused. Our clients are delighted with the business impact they deliver using account-based marketing, and you will be, too." —Megan Heuer, Vice President and Group Director, SiriusDecisions "Like a Hollywood agent, marketing's job is to get sales the 'audition,' not the part. Account-based marketing is the key to maximizing the number of the 'right' auditions for your sales team, and Account-Based Marketing For Dummies explains how." —Joe Chernov, VP of Marketing at InsightSquared "Ever-advancing marketing technology is enabling a new generation of sales and marketing strategies to thrive, changing the playing field for companies of all sizes. This modern wave of account-based marketing has tremendous potential to improve your business, and Sangram Vajre is an insightful and enthusiastic guide to show you how." —Scott Brinker, Author of Hacking Marketing "Account-based marketing is shifting how businesses use customer insights to capture more upmarket revenue. This book teaches a new wave of data-driven marketers how to embrace an enlightened quality-vs-quantity approach and execute a scalable ABM strategy that delivers real results." —Sean Zinsmeister, Senior Director of Product Marketing, Infer "The book may be titled '...for dummies', but ABM is proving to be a smart approach for B2B marketers charged with generating sales pipeline and acquiring and delighting customers. Use this book to help you get started and advance your account-based marketing strategies and tactics that will thrill your sales colleagues, executive team and customers alike." —Scott Vaughan, CMO, Integrate