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Author : Peter H. Reingen
Publisher :
ISBN 13 :
Total Pages : 189 pages
Book Rating : 4.:/5 (128 download)
Download or read book Buyer-seller Interactions written by Peter H. Reingen and published by . This book was released on 1981 with total page 189 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Peter Reingen
Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.:/5 (133 download)
Download or read book Buyer seller interactions empirical research and normative issues written by Peter Reingen and published by . This book was released on 1981 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Peter Reingen
Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.:/5 (611 download)
Download or read book Buyer Seller Interaction written by Peter Reingen and published by . This book was released on 1981 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : David Brinberg
Publisher : Springer Science & Business Media
ISBN 13 : 1461386098
Total Pages : 427 pages
Book Rating : 4.4/5 (613 download)
Download or read book Perspectives on Methodology in Consumer Research written by David Brinberg and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 427 pages. Available in PDF, EPUB and Kindle. Book excerpt: Methodological advances in consumer behavior are increasing rapidly. We can characterize these advances by work in two logically separate but functionally related areas: (a) the philosophical underpinnings of our methods, and (b) the analytic strategies for examining the phenomena of interest in the field. An important aspect in communicating these advances is the demonstration of their use on focal problems in consumer behavior. Current research strategies and analytic techniques in the field of consumer research reflect the dominant logical empiricist epistemology. The develop ment of new epistemologies (e.g., scientific relativism, hypothetical realism), however, is likely to modify the dominant logical empiricist approach and is also likely to influence the analytic strategies used to conduct research. For instance, with the increased awareness of scientific relativism and hypothet ical realism, greater emphasis is anticipated for idiographic rather than nomo thetic designs, for observational rather than experimental designs, for process rather than static analyses, and for more sophisticated techniques for summariz ing findings across studies. The major theme underlying this volume is that conceptual, analytic, and sub stantive diversity are essential for consumer behavior research to advance. Col lectively, the chapters we present in this volume are a diverse set of perspectives for the study of consumer behavior. This volume is organized into three parts: (1) philosophical orientations toward consumer behavior research, (2) analytic strategies for consumer behavior research, and (3) applications of these orientations and strategies to current research areas.
Author : Jon M. Hawes
Publisher : Springer
ISBN 13 : 331917052X
Total Pages : 562 pages
Book Rating : 4.3/5 (191 download)
Download or read book Proceedings of the 1987 Academy of Marketing Science (AMS) Annual Conference written by Jon M. Hawes and published by Springer. This book was released on 2015-05-18 with total page 562 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume includes the full proceedings from the 1987 Academy of Marketing Science (AMS) Annual Conference held in Bal Harbour, Florida. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing education, and international marketing, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Author : Peter H. Reingen
Publisher :
ISBN 13 :
Total Pages : 204 pages
Book Rating : 4.3/5 (512 download)
Download or read book Buyer-seller Interactions written by Peter H. Reingen and published by . This book was released on 1981 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Tom Reichert
Publisher : Routledge
ISBN 13 : 1136684050
Total Pages : 394 pages
Book Rating : 4.1/5 (366 download)
Download or read book Sex in Consumer Culture written by Tom Reichert and published by Routledge. This book was released on 2013-10-18 with total page 394 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sex in Consumer Culture: The Erotic Content of Media and Marketing considers the use of sex to promote brands, magazines, video games, TV programming, music, and movies. Offering both quantitative and qualitative perspectives from leading scholars in a variety of disciplines, this volume addresses a range of integral issues such as media promotion, racial representations, appeals to gay and lesbian communities, content analyses, and case studies. Chapters represent diverse perspectives, addressing such questions as: *What happens when sexual content created for adults reaches children? *What meaning do sexual words and images have within the contexts of sporting events, trade shows, video games, personal ads, or consumer Web sites? *What effects might sex-tinged images have on audiences, and where should the focus be for new effects research? *Where are the current boundaries between pornography and mainstream sexual depictions? Exploring sexual information as it is used in mass media to sell products and programs, Sex in Consumer Culture is an important collection, and it will be of great interest for scholars and students in advertising, marketing, media promotion, persuasion, mass communication & society, and gender studies.
Author :
Publisher :
ISBN 13 :
Total Pages : 828 pages
Book Rating : 4.:/5 (318 download)
Download or read book Journal of Marketing written by and published by . This book was released on 1999 with total page 828 pages. Available in PDF, EPUB and Kindle. Book excerpt: Apr. issues for 1940-42 include Papers and proceedings of the semi-annual [Dec.] meeting of the American Marketing Association, 1939-41.
Author :
Publisher :
ISBN 13 :
Total Pages : 46 pages
Book Rating : 4.:/5 (318 download)
Download or read book Buyer-seller Negotiations Around the Pacific Rim written by and published by . This book was released on 1987 with total page 46 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Arch G. Woodside
Publisher : Emerald Group Publishing
ISBN 13 : 1849509220
Total Pages : 455 pages
Book Rating : 4.8/5 (495 download)
Download or read book Case Study Research written by Arch G. Woodside and published by Emerald Group Publishing. This book was released on 2010-06-23 with total page 455 pages. Available in PDF, EPUB and Kindle. Book excerpt: Case Study Research Theory, Methods and Practice.
Download or read book Journal of Buisness Research written by and published by . This book was released on 1987 with total page 396 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Various Authors
Publisher : Routledge
ISBN 13 : 0429804032
Total Pages : 1348 pages
Book Rating : 4.4/5 (298 download)
Download or read book Studies on Industrial Productivity written by Various Authors and published by Routledge. This book was released on 2018-07-31 with total page 1348 pages. Available in PDF, EPUB and Kindle. Book excerpt: Originally published between 1994 and 2000 the volumes in this set discuss: the successful implementation of radical, technological innovations within business organizations. issues of Chinese rural-rural and rural-urban migration a number of subjects of significance for labor and economic policy, especially the role of U. S. tax policy in the relocation of jobs from the contintental USA to Puerto Rico. the impact an immigrant community in the USA has on the type and quantity of foreign goods available. the relation between technology and the exercise of sea power. problems related to investment planning, capacity additions, and choice of technology in dynamic manufacturing systems.
Author : David G. Myers
Publisher : Macmillan
ISBN 13 : 9780716758426
Total Pages : 948 pages
Book Rating : 4.7/5 (584 download)
Download or read book Psychology, Seventh Edition, in Modules written by David G. Myers and published by Macmillan. This book was released on 2003-09-22 with total page 948 pages. Available in PDF, EPUB and Kindle. Book excerpt: This breakthrough iteration of David Myers' best-selling text breaks down the introductory psychology course into 55 brief modules.
Author : University of Georgia. College of Business Administration
Publisher :
ISBN 13 :
Total Pages : 800 pages
Book Rating : 4.2/5 (963 download)
Download or read book Journal of Business Research written by University of Georgia. College of Business Administration and published by . This book was released on 1986 with total page 800 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : David G. Myers
Publisher : Macmillan
ISBN 13 : 9781572597914
Total Pages : 868 pages
Book Rating : 4.5/5 (979 download)
Download or read book Psychology written by David G. Myers and published by Macmillan. This book was released on 2001 with total page 868 pages. Available in PDF, EPUB and Kindle. Book excerpt: This sixth edition of David G. Myers' Psychology includes new chapters on the nature and nurture of behaviour and references to statistical methods, streamlined development coverage and more.
Author :
Publisher :
ISBN 13 :
Total Pages : 290 pages
Book Rating : 4.3/5 (555 download)
Download or read book Marketing Theory and Applications written by and published by . This book was released on 1990 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 1032 pages
Book Rating : 4.:/5 (89 download)
Download or read book National Union Catalog written by and published by . This book was released on with total page 1032 pages. Available in PDF, EPUB and Kindle. Book excerpt: Includes entries for maps and atlases.
