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Author :
Publisher :
ISBN 13 : 9787777775614
Total Pages : pages
Book Rating : 4.7/5 (756 download)
Download or read book BUSN 2700: Consumer behaviour : implications for marketing strategy written by and published by . This book was released on 2002 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Cathy M. Neal
Publisher : McGraw-Hill Higher Education
ISBN 13 : 9780074716922
Total Pages : 700 pages
Book Rating : 4.7/5 (169 download)
Download or read book Consumer Behaviour written by Cathy M. Neal and published by McGraw-Hill Higher Education. This book was released on 2007 with total page 700 pages. Available in PDF, EPUB and Kindle. Book excerpt: Whether or not we are marketers, we are, definitely, all consumers. We undertake simple or complex purchases each and every day of our lives. Exposure to consumer behaviour principles will help you understand how consumer decisions are made, and what factors influence both the decision-making process and its outcomes. Consumer Behaviour: Implications for Marketing Strategy guides students' exploration into the field of consumer behaviour. The text covers complex types of decision-making processes, before focusing on the two main factors that affect it, namely internal and external influences. Enhanced within each chapter is coverage of consumer purchasing decisions for goods and services, including many local and global examples from the region.
Author : Del I. Hawkins
Publisher :
ISBN 13 :
Total Pages : 796 pages
Book Rating : 4.:/5 (641 download)
Download or read book Consumer Behavior written by Del I. Hawkins and published by . This book was released on 1989 with total page 796 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Cathy Neal
Publisher : McGraw-Hill Higher Education
ISBN 13 : 9780074716939
Total Pages : 742 pages
Book Rating : 4.7/5 (169 download)
Download or read book Consumer Behaviour written by Cathy Neal and published by McGraw-Hill Higher Education. This book was released on 2006 with total page 742 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consumer Behaviour, the market leading text by Cathy Neal and Pascale Quester, is now even more current, more lively and more relevant. This new Enhanced edition now offers aNEW32 page section up front that hosts contemporary hot topics in areas such as: culture and consumption, children and consumption, subcultures and consumption, phishing and more. Specifically created to meet the needs of contemporary users interested in presenting their students with the latest developments in the field, this enhanced edition includes a new capstone case and several new cases from New Zealand. The enhanced material builds on the existing 4th edition that has come to be recognised for its fresh and contemporary design, features that engage students and enhance their comprehension of the key concepts. The strategic and decision-making focus of this text is retained.
Author : Del I. Hawkins
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (22 download)
Download or read book Consumer Behaviour written by Del I. Hawkins and published by . This book was released on 1989 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Del I. Hawkins
Publisher : Irwin/McGraw-Hill
ISBN 13 :
Total Pages : 824 pages
Book Rating : 4.0/5 ( download)
Download or read book Consumer Behavior written by Del I. Hawkins and published by Irwin/McGraw-Hill. This book was released on 2007 with total page 824 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consumer Behavior, 10/e, by Hawkins, Mothersbaugh, and Best offers balanced coverage of consumer behavior including the psychological, social, and managerial implications. The new edition features current and exciting examples that are tied into global and technology consumer behavior issues and trends, a solid foundation in marketing strategy, integrated coverage of ethical/social issues and outlines the consumer decision process. This text is known for its ability to link topics back to marketing decision-making and strategic planning which gives students the foundation to understanding consumer behavior which will make them better consumers and better marketers."--Publisher description.
Author : J. Paul Peter
Publisher : Irwin Professional Publishing
ISBN 13 :
Total Pages : 792 pages
Book Rating : 4.3/5 (97 download)
Download or read book Consumer Behavior and Marketing Strategy written by J. Paul Peter and published by Irwin Professional Publishing. This book was released on 1996 with total page 792 pages. Available in PDF, EPUB and Kindle. Book excerpt: This work shows how the various elements of consumer analysis fit together in an integrated framework, called the Wheel of Consumer Analysis. Psychological, social and behavioural theories are shown as useful for understanding consumers and developing more effective marketing strategies. The aim is to enable students to develop skills in analyzing consumers from a marketing management perspective and in using this knowledge to develop and evaluate marketing strategies. The text identifies three groups of concepts - affect and cognition, behaviour and the environment - and shows how these they influence each other as well as marketing strategy. The focus of the text is managerial, with a distinctive emphasis on strategic issues and problems. Cases and questions are included in each chapter.
Author : Del I. Hawkins
Publisher :
ISBN 13 : 9780071177948
Total Pages : 704 pages
Book Rating : 4.1/5 (779 download)
Download or read book Consumer Behavior written by Del I. Hawkins and published by . This book was released on 2000-06 with total page 704 pages. Available in PDF, EPUB and Kindle. Book excerpt: This work offers coverage of consumer behaviour including psychological, social and managerial implications. There are cases at the end of each major section of the text. The cases can be read in class and used to generate discussion of a particular topic.
Author : Minas Poulos
Publisher :
ISBN 13 : 9780733981159
Total Pages : 309 pages
Book Rating : 4.9/5 (811 download)
Download or read book Buyer Behaviour written by Minas Poulos and published by . This book was released on 2007 with total page 309 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introduces the fundamentals of buyer/consumer behaviour and their relationship to marketing, and explores the influences of group, social, family, life cycle and individual psychological aspects on consumer decisions - and the resulting implications for marketers. P Minas, Institute of Technology, Sydney.
Author : John A. Howard
Publisher : Prentice Hall
ISBN 13 : 9780131696402
Total Pages : 375 pages
Book Rating : 4.6/5 (964 download)
Download or read book Consumer Behaviour in Marketing Strategy written by John A. Howard and published by Prentice Hall. This book was released on 1989-01-01 with total page 375 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : J. Paul Peter
Publisher :
ISBN 13 : 9781283389150
Total Pages : 554 pages
Book Rating : 4.3/5 (891 download)
Download or read book Consumer Behavior & Marketing Strategy written by J. Paul Peter and published by . This book was released on 2010 with total page 554 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Katarzyna Bachnik
Publisher :
ISBN 13 : 9788365416650
Total Pages : 118 pages
Book Rating : 4.4/5 (166 download)
Download or read book Consumer Behaviour written by Katarzyna Bachnik and published by . This book was released on 2016 with total page 118 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Benedict Hunt
Publisher : Willford Press
ISBN 13 : 9781682854587
Total Pages : 213 pages
Book Rating : 4.8/5 (545 download)
Download or read book Consumer Behavior and Marketing Strategy written by Benedict Hunt and published by Willford Press. This book was released on 2018-02-06 with total page 213 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consumer behavior and consumer response to commodities and services that have been made available in the market determine product marketing strategy. Once consumer needs and possible behavior toward a product have been identified it becomes easier to formulate a strategy for marketing. Research and development (R&D) departments gather vital information required for effective marketing of a product or service. Most of the topics introduced in this book cover new techniques and the applications of marketing. The topics covered in this book offer the readers new insights in the field of consumer behavior and marketing strategy.
Author : Batra
Publisher :
ISBN 13 : 9788174463609
Total Pages : 536 pages
Book Rating : 4.4/5 (636 download)
Download or read book Consumer Behaviour written by Batra and published by . This book was released on 2004-05-01 with total page 536 pages. Available in PDF, EPUB and Kindle. Book excerpt: Without exception we are all consumers living in a society. The single most important concern for marketers is to influence consumer behaviour in a desired manner. Strategies used to accomplish this, have implications for the concerned organisations, the group of consumers they attempt to influence, and the society in which such activities are undertaken.The focus of this text is to acquaint management students with a usable, managerial understanding and insight of our behaviour as consumers. Students who aspire to become marketing managers, brand managers, sales managers, or want to take up a career in advertising etc. need to acquire knowledge and skills which would be critically useful to them in these careers. The uncertainty involved in dealing with living, breathing, changing, and stubborn consumers can be very frustrating. What students have to learn and accept is that they would be dealing with a high degree of uncertainty, understanding and applying consumer behaviour in developing strategies in their area of interest. Successful application of consumer behaviour concepts to specific situations requires human judgement and cannot be reduced to any fixed rules.Students often ask how can they use various concepts, say, social class, personality, life style etc. to develop a promotional programme. Obviously, a single concept has to be thought and understood in conjunction with the knowledge and understanding of other factors while developing strategic options.The text is comprehensive with relatively recent research inputs from scholars describing various behavioural concepts and theories that are believed to be fundamentally useful for developing an understanding of consumer behaviour. Wherever possible, to clarify the concepts it has been endeavoured to use nearer home Indian examples to make it more relevant to our conditions and easier for students to understand.The book is arranged in five parts. The end of each chapter is followed by summary, questions for discussion, and suitable projects. At the end of each part, there are cases and consumer insights. Some of these cases relate to actual business situations while others have been prepared tohighlight certain consumer behaviour concepts applied to specific business situations.
Author : David L. Mothersbaugh
Publisher :
ISBN 13 : 9781259302992
Total Pages : 1290 pages
Book Rating : 4.3/5 (29 download)
Download or read book Consumer Behavior written by David L. Mothersbaugh and published by . This book was released on 2015 with total page 1290 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Markus Thomas Münter
Publisher : UTB
ISBN 13 : 3825259080
Total Pages : 421 pages
Book Rating : 4.8/5 (252 download)
Download or read book Microeconomics, Competition and Strategic Behaviour written by Markus Thomas Münter and published by UTB. This book was released on 2022-09-05 with total page 421 pages. Available in PDF, EPUB and Kindle. Book excerpt: Microeconomics is not applied math – frameworks in this book are regularly in use in daily managerial practice and strategic decision-making. Numerous case studies cover price discrimination, economies of scale, digital business models, game theory, dealing with uncertainty, entry barriers or sunk costs – all of which are crucial for understanding market dynamics and competitive behaviour.
Author : Joe Pulizzi
Publisher : McGraw Hill Professional
ISBN 13 : 1259589668
Total Pages : 256 pages
Book Rating : 4.2/5 (595 download)
Download or read book Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses written by Joe Pulizzi and published by McGraw Hill Professional. This book was released on 2015-09-04 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: The NEW Rulebook for Entrepreneurial Success What’s the surest way to startup failure? Follow old, outdated rules. In Content Inc., one of today’s most sought-after content-marketing strategists reveals a new model for entrepreneurial success. Simply put, it’s about developing valuable content, building an audience around that content, and then creating a product for that audience. Notice a shift? Author Joe Pulizzi flips the traditional entrepreneurial approach of first creating a product and then trying to find customers. It’s a brilliant reverse-engineering of a model that rarely succeeds. The radical six-step business-building process revealed in this book is smart, simple, practical, and cost-effective. And best of all, it works. It’s a strategy Pulizzi used to build his own successful company, Content Marketing Institute, which has landed on Inc. magazine’s list of fastest growing private companies for three years straight. It’s also a strategy countless other entrepreneurs use to build their own multi-million dollar companies. Build an audience and you’ll be able to sell pretty much anything you want. Today’s markets are more dynamic and customers are more fickle than ever before. Why would you put all your eggs in one basket before securing a loyal customer base? Content Inc. shows you how to get customers first and develop products later. It’s the best way to build a solid, long-lasting business positioned for today’s content-driven world. This is the simple but profoundly successful entrepreneurial approach of one of today’s most creative business minds. A pioneer of content marketing, Pulizzi has cracked to code when it comes to the power of content in a world where marketers still hold fast to traditional models that no longer work. In Content Inc., he breaks down the business-startup process into six steps, making it simple for you to visualize, launch, and monetize your own business. These steps are: • The “Sweet Spot”: Identify the intersection of your unique competency and your personal passion • Content Tilting: Determine how you can “tilt” your sweet spot to find a place where little or no competition exists • Building the Base: Establish your number-one channel for disseminating content (blog, podcast, YouTube, etc.) • Harvesting Audience: Use social-media and SEO to convert one-time visitors into long-term subscribers • Diversification: Grow your business by expanding into multiple delivery channels • Monetization: Now that your expertise is established, you can begin charging money for your products or services This model has worked wonders for Pulizzi and countless other examples detailed in the book. Connect these six pieces like a puzzle, and before you know it, you’ll be running your own profitable, scalable business. Pulizzi walks you step by step through the process, based on his own success (and failures) and real-world multi-million dollar examples from multiple industries and countries. Whether you’re seeking to start a brand-new business or drive innovation in an existing one, Content Inc. provides everything you need to reverse-engineer the traditional entrepreneurial model for better, more sustainable success. Joe Pulizzi is an entrepreneur, professional speaker, and podcaster. He is the founder of several startups, including the Content Marketing Institute (CMI), recognized as the fastest growing business media company by Inc. magazine in 2014. CMI produces Content Marketing World, the world’s largest content marketing event, and publishes the leading content marketing magazine, Chief Content Officer. Pulizzi’s book Epic Content Marketing was named one of Fortune magazine’s Five Must Read Business Books of the Year.
