Business Project Management And Marketing

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Market Management and Project Business Development

Author : Hedley Smyth
Publisher : Routledge
ISBN 13 : 1134506406
Total Pages : 354 pages
Book Rating : 4.1/5 (345 download)

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Book Synopsis Market Management and Project Business Development by : Hedley Smyth

Download or read book Market Management and Project Business Development written by Hedley Smyth and published by Routledge. This book was released on 2014-09-25 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: Market Management and Project Business Development is a guide to the theory of marketing and selling projects in business, demonstrating how to secure and deliver value, and improve performance in profitable ways. By providing a set of key principles and guidelines to business-to-business (B2B) marketing, construction project management expert Hedley Smyth demonstrates how to use marketing and business development principles to maximise the value of a project. The book takes a step-by-step approach by dealing with each stage in a project’s lifecycle in turn, covering a range of approaches including the marketing mix, relationship marketing and its project marketing variant, entrepreneurial marketing and the service-dominant logic. This book is valuable reading for all students and specialists in project management, as well as project managers in business, management, the built environment, or indeed any industry.

Exploring Web Marketing & Project Management

Author : Donald Emerick
Publisher : Prentice Hall Professional
ISBN 13 : 0130163961
Total Pages : 710 pages
Book Rating : 4.1/5 (31 download)

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Book Synopsis Exploring Web Marketing & Project Management by : Donald Emerick

Download or read book Exploring Web Marketing & Project Management written by Donald Emerick and published by Prentice Hall Professional. This book was released on 2000 with total page 710 pages. Available in PDF, EPUB and Kindle. Book excerpt: Annotation This series of innovative, interactive workbooks is an entire Webmaster curriculum! Each workbook comes with a free, interactive training Web site featuring sample code, projects, examples, and more.

Commercial Project Management

Author : Robin Hornby
Publisher : Routledge
ISBN 13 : 1315299259
Total Pages : 426 pages
Book Rating : 4.3/5 (152 download)

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Book Synopsis Commercial Project Management by : Robin Hornby

Download or read book Commercial Project Management written by Robin Hornby and published by Routledge. This book was released on 2017-05-12 with total page 426 pages. Available in PDF, EPUB and Kindle. Book excerpt: Selling and delivering a project to a satisfied client, and making a profit, is a complex task. Project manager and author Robin Hornby believes this has been neglected by current standards and is poorly understood by professionals in the field. Commercial Project Management aims to rectify this deficiency. As a unique ‘how-to’ guide for project and business managers, it offers practical guidance, and a wealth of explanatory illustrations, useful techniques, proven checklists, real life examples, and case stories. It will give project managers a needed confidence boost and a head start in their demanding role as they go ‘on contract’. At the heart of Robin’s approach is a vendor sales and delivery lifecycle that provides a framework for business control of projects. Unique elements include the integration of buyer and vendor project lifecycles, the recasting of project management as a cyclic set of functions to lead the work of the project, and the elevation of risk assessment from a project toolkit to a fundamental control process. Beyond project management, the book proposes a comprehensive template for the firm whose business is delivering projects. This is a how-to book for project and business managers working in a commercial environment looking for practical guidance on conducting their projects and organizing their firm.

Business Project Management and Marketing

Author : Michael Kleinaltenkamp
Publisher : Springer
ISBN 13 : 3662485079
Total Pages : 403 pages
Book Rating : 4.6/5 (624 download)

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Book Synopsis Business Project Management and Marketing by : Michael Kleinaltenkamp

Download or read book Business Project Management and Marketing written by Michael Kleinaltenkamp and published by Springer. This book was released on 2016-01-08 with total page 403 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing and implementing large-volume orders and major projects calls for specific types of expertise. This textbook deals with all of the management tasks involved: order management, inquiry evaluation and proposal preparation, pricing and revenue planning, order financing and financial engineering, contract management, negotiation management, project management, and finally project cooperation. Adopting a cross-sector perspective, it examines both traditional manufacturing industries and business-to-business services. All contributions are presented in an accessible style, making the book well-suited as both a managerial textbook and valuable practical guide.

The Project Manager's MBA

Author : Dennis J. Cohen
Publisher : John Wiley & Sons
ISBN 13 : 9780787958572
Total Pages : 264 pages
Book Rating : 4.9/5 (585 download)

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Book Synopsis The Project Manager's MBA by : Dennis J. Cohen

Download or read book The Project Manager's MBA written by Dennis J. Cohen and published by John Wiley & Sons. This book was released on 2001-07-09 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: Project managers are no longer judged by the technical success oftheir projects alone. They're also held accountable for theircontributions to the company's financial goals. Yet most projectmanagers don't have the business knowledge necessary to makeproject-based decisions that lead to bottom-line success. In thisbook, Dennis Cohen and Robert Graham, both former universityprofessors and experienced project management consultants, providethe skills that, until now, could only be gained through a graduatedegree and years of hands-on experience. Cohen and Graham walk project managers through basic businessconcepts such as value creation, accounting and finance, strategy,and marketing. They connect these concepts to the decisions projectmanagers face every day. And they make it easy to apply theresulting solutions on the job through a unique business systemscalculator. Readers can use the online calculator in conjunctionwith the book to understand how different project variables affectbusiness outcomes, to determine the overall impact of proposedproject changes, and to evaluate the economic results of manydecisions they make. Cohen and Graham's principles apply equally to projects inbusiness, non-profit, and government organizations. And each one isillustrated through case studies drawn from a range of industries,including pharmaceuticals, the technology sector, even thewinemaking business. Whether the mandate is to get new products tomarket, improve the infrastructure, or better serve customers andclients, this book teaches project managers how to make day-to-daydecisions from an upper-management perspective. And it provides ablueprint for planning and pitching potential projects thatdemonstrates a higher level of business savvy.

Strategic Project Management Transformation

Author : Marc Resch
Publisher : J. Ross Publishing
ISBN 13 : 1604270640
Total Pages : 273 pages
Book Rating : 4.6/5 (42 download)

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Book Synopsis Strategic Project Management Transformation by : Marc Resch

Download or read book Strategic Project Management Transformation written by Marc Resch and published by J. Ross Publishing. This book was released on 2011-06-15 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today's challenging commercial environment, many business projects are now categorized as strategic investment with the primary concern being value impact on an organization's bottom line. This title equips project managers with the skills necessary to effectively manage projects as strategic investments.

Marketing Projects

Author : Olivier Mesly
Publisher : CRC Press
ISBN 13 : 1351987526
Total Pages : 272 pages
Book Rating : 4.3/5 (519 download)

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Book Synopsis Marketing Projects by : Olivier Mesly

Download or read book Marketing Projects written by Olivier Mesly and published by CRC Press. This book was released on 2020-01-24 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing is about placing a new product or service into the market. Projects are about delivering new products and services. The merger of these two fields holds great promise for delivering value to organizations and their clients. Project managers can serve many markets ranging from investors who fund projects to that of clients who use new products and services. Marketing Projects is a guide for helping project managers have projects funded or deliver value to end users. It is also a guide for marketing managers new to the world of project management. The book begins by presenting the basics of both marketing and project management and highlights the aspects that are unique and relevant to both areas. It then explores marketing project feasibility and presents tools for assessing feasibility, which include the 6Ps of project management strategy: The project 4Ps: plan, processes, people, and power PRO: pessimistic, realistic, and optimistic scenarios POVs: points of vulnerability POE: point of equilibrium POW: product, organization, and work breakdown structures PWP: work psychodynamics This book illustrates how to use these tools to market new projects to potential sponsors and investors. It then explores marketing projects to end users. Crucial to the success of projects are the relationships between project managers and clients and the way marketing experts implement their strategies. This book explains how project managers can develop meaningful relationships with clients to foster trust and have positive interactions. Project managers excel at managing the processes for delivering new products and services. Marketers are keenly aware of latent, or unconscious needs, as well as those developing and emerging, and can provide project promoters and managers with exciting ideas. This book will help improve the mutual understanding between marketing and project managers, an effort ultimately benefiting end users, whether they be investors or customers. A better work atmosphere and a closer fit between marketing and project management objectives can only serve the interests of investors and end users, for whom marketers and project managers conceive and realize projects, one way or the other.

Project Marketing

Author : Bernard Cova
Publisher : John Wiley & Sons
ISBN 13 :
Total Pages : 242 pages
Book Rating : 4.0/5 ( download)

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Book Synopsis Project Marketing by : Bernard Cova

Download or read book Project Marketing written by Bernard Cova and published by John Wiley & Sons. This book was released on 2002-04-26 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: Project Marketing: Beyond Competitive Bidding is the first English language book that focuses specifically on this important, emerging subject. Project marketing relates to the various marketing activities that take place prior to winning a contract. It deals with marketing of large and complex projects such as the construction of buildings and power stations. FEATURES * The authors are all leading international figures in the field of project marketing. Bernard Cova is co-founder and leader of The European Network on Project Marketing and System Selling. * The book provides models and methods that are necessary to develop a constructive approach to project marketing. * It contains more than 20 short cases drawn from a wide variety of industries e.g. aerospace, construction, engineering, transport and energy. The cases are truly international with examples from Europe, Asia, USA and Africa. Project Marketing: Beyond Competitive Bidding can be used a textbook for MBA and other masters-level courses in project marketing and project management. It will also be highly relevant for practitioners and participants in executive and in-company training programs.

Project Management Essentials, Second Edition

Author : Kathryn N. Wells
Publisher : Business Expert Press
ISBN 13 : 1948976404
Total Pages : 141 pages
Book Rating : 4.9/5 (489 download)

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Book Synopsis Project Management Essentials, Second Edition by : Kathryn N. Wells

Download or read book Project Management Essentials, Second Edition written by Kathryn N. Wells and published by Business Expert Press. This book was released on 2018-10-22 with total page 141 pages. Available in PDF, EPUB and Kindle. Book excerpt: Project management is a critical skill across a broad range of disciplines. Yet most people, regardless of educational background, have never received training in how to plan, manage, and execute projects. Project Management Essentials, Second Edition, is the go-to book for tried and true project management skills combined with the most current ideas from Agile in a concise, up-to-date, user-friendly format. It follows the project life cycle and provides several ready-to-use templates. Readers can use this book to plan and manage a project from start to finish or as a reference for help with one particular component of project management. Alongside each template is a brief description of what each template is and why it is useful, with an example to illustrate it.

Project Business Management

Author : Oliver F. Lehmann
Publisher : CRC Press
ISBN 13 : 1351999184
Total Pages : 326 pages
Book Rating : 4.3/5 (519 download)

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Book Synopsis Project Business Management by : Oliver F. Lehmann

Download or read book Project Business Management written by Oliver F. Lehmann and published by CRC Press. This book was released on 2018-07-17 with total page 326 pages. Available in PDF, EPUB and Kindle. Book excerpt: Roughly half of all project managers have to lead customer projects as profit centers on contractor side with two big objectives: making the customer happy and bringing money home. Customer projects are a high-risk business on both sides, customers and contractors, but the dynamics of this business have so far been mostly ignored in literature. The book is intended to fill this gap. The book helps project managers better understand the dynamics of customer projects under contract from business development through handover and find solutions for common problems. A central aspect is international contract laws, an often underestimated factor in projects.

Selling Project Management to Senior Executives

Author : Janice Thomas
Publisher :
ISBN 13 : 9781880410950
Total Pages : 0 pages
Book Rating : 4.4/5 (19 download)

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Book Synopsis Selling Project Management to Senior Executives by : Janice Thomas

Download or read book Selling Project Management to Senior Executives written by Janice Thomas and published by . This book was released on 2002 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Despite tremendous growth in the project management profession and substantial proof that the profession has helped increase productivity and bottom line earnings, some senior-level executives are still fighting progress. Why is it so difficult to sell project management to senior executives? and How do you get them on board? are the main questions being answered in this pertinent book by Thomas, et al. After years of research, the authors report their findings in Phases I and II of this insightful book.

Harvard Business Review Project Management Handbook

Author : Antonio Nieto-Rodriguez
Publisher : Harvard Business Press
ISBN 13 : 1647821274
Total Pages : 269 pages
Book Rating : 4.6/5 (478 download)

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Book Synopsis Harvard Business Review Project Management Handbook by : Antonio Nieto-Rodriguez

Download or read book Harvard Business Review Project Management Handbook written by Antonio Nieto-Rodriguez and published by Harvard Business Press. This book was released on 2021-10-19 with total page 269 pages. Available in PDF, EPUB and Kindle. Book excerpt: The one primer you need to launch, lead, and sponsor successful projects. We're now living in the project economy. The number of projects initiated in all sectors has skyrocketed, and project management skills have become essential for every leader and manager. Still, project failure rates remain extremely high. Why? Leaders oversee too many projects and have too little visibility into them. Project managers struggle to translate their hands-on, technical knowledge up to senior management. The result? Worthy projects are starved of time and resources and fail to deliver benefits, while too much investment goes into the wrong projects. To compete in the project economy, you need to close this gap. The HBR Project Management Handbook shows you how. In this comprehensive guide, project management expert Antonio Nieto-Rodriguez presents a new and simple framework that will increase any project's likelihood of success. Packed with case studies from many industries worldwide, it will teach you how to manage your organization's projects, strategic programs, and agile initiatives more effectively and push the best ones ahead to completion. Timeless yet forward-looking, this book will help you win in the project-driven world. In the HBR Project Management Handbook you'll find: Everything you need to know about project management in practical, nontechnical language A definitive taxonomy of project types, from product launches to digital transformations to megaprojects A road map for becoming an effective project leader and executive sponsor A new, simple, and universal project framework, the Project Canvas, that breaks down any project into essential building blocks that can be easily understood by all project stakeholders Original concepts and exclusive case studies from public- and private-sector organizations worldwide You'll learn: A common language for project managers and executives to run successful projects across your organization When to use agile, traditional, or hybrid methods in your projects The twelve principles of successful projects, including purpose, agility, and a focus on outcomes Techniques for selecting and advancing the best projects and managing a strategic and balanced project portfolio How today's projects will help address some of the most pressing global trends, including automation, sustainability, diversity, and crisis management Why project management needed to be reinvented and what the future holds HBR Handbooks provide ambitious professionals with the frameworks, advice, and tools they need to excel in their careers. With step-by-step guidance, time-honed best practices, and real-life stories, each comprehensive volume helps you to stand out from the pack—whatever your role.

Relationship Management and the Management of Projects

Author : Hedley Smyth
Publisher : Routledge
ISBN 13 : 1134506619
Total Pages : 313 pages
Book Rating : 4.1/5 (345 download)

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Book Synopsis Relationship Management and the Management of Projects by : Hedley Smyth

Download or read book Relationship Management and the Management of Projects written by Hedley Smyth and published by Routledge. This book was released on 2014-08-27 with total page 313 pages. Available in PDF, EPUB and Kindle. Book excerpt: Relationship Management and the Management of Projects is a guide to successfully building and managing relationships as a project manager and in the project business. Relationship management is a core skill for any project business to develop capabilities and manage the interface with projects, providing guidance to project managers as they negotiate with business partners and coordinate between business functions. Whatever the structures and procedures an organization has and whatever the project management tools and techniques, they are only as good as the hands they are in. Yet relationship management, though a well-established discipline, is rarely applied to the process-driven world of project management. This book is a much-needed guide to the process of enhancing these skills to boost firm performance, team performance and develop collaborative practices. Hedley Smyth guides you through the processes of relationship management examining the theory and practice. This book highlights the range of options available to further develop current practices to ensure a successful relationship management in all stages of a project’s lifecycle. Relationship Management and the Management of Projects is valuable reading for all students and specialists in project management, as well as project managers in business, management, the built environment, or indeed any industry.

Business Analysis, Requirements, and Project Management

Author : Karl Cox
Publisher : CRC Press
ISBN 13 : 1000470490
Total Pages : 197 pages
Book Rating : 4.0/5 (4 download)

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Book Synopsis Business Analysis, Requirements, and Project Management by : Karl Cox

Download or read book Business Analysis, Requirements, and Project Management written by Karl Cox and published by CRC Press. This book was released on 2021-10-26 with total page 197 pages. Available in PDF, EPUB and Kindle. Book excerpt: IT projects emerge from a business need. In practice, software developers must accomplish two big things before an IT project can begin: find out what you need to do (i.e., analyse business requirements) and plan out how to do it (i.e., project management). The biggest problem in IT projects is delivering the wrong product because IT people do not understand what business people require. This practical textbook teaches computer science students how to manage and deliver IT projects by linking business and IT requirements with project management in an incremental and straightforward approach. Business Analysis, Requirements, and Project Management: A Guide for Computing Students presents an approach to analysis management that scales the business perspective. It takes a business process view of a business proposal as a model and explains how to structure a technical problem into a recognisable pattern with problem frames. It shows how to identify core transactions and model them as use cases to create a requirements table useful to designers and coders. Linked to the analysis are three management tools: the product breakdown structure (PBS), the Gantt chart, and the Kanban board. The PBS is derived in part from the problem frame. The Gantt chart emerges from the PBS and ensures the key requirements are addressed by reference to use cases. The Kanban board is especially useful in Task Driven Development, which the text covers. This textbook consists of two interleaving parts and features a single case study. Part one addresses the business and requirements perspective. The second integrates core project management approaches and explains how both requirements and management are connected. The remainder of the book is appendices, the first of which provides solutions to the exercises presented in each chapter. The second appendix puts together much of the documentation for the case study into one place. The case study presents a real-word business scenario to expose students to professional practice.

Project Management for Engineering, Business and Technology

Author : John M. Nicholas
Publisher : Routledge
ISBN 13 : 1000092461
Total Pages : 755 pages
Book Rating : 4.0/5 ( download)

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Book Synopsis Project Management for Engineering, Business and Technology by : John M. Nicholas

Download or read book Project Management for Engineering, Business and Technology written by John M. Nicholas and published by Routledge. This book was released on 2020-08-02 with total page 755 pages. Available in PDF, EPUB and Kindle. Book excerpt: Project Management for Engineering, Business and Technology is a highly regarded textbook that addresses project management across all industries. First covering the essential background, from origins and philosophy to methodology, the bulk of the book is dedicated to concepts and techniques for practical application. Coverage includes project initiation and proposals, scope and task definition, scheduling, budgeting, risk analysis, control, project selection and portfolio management, program management, project organization, and all-important "people" aspects—project leadership, team building, conflict resolution, and stress management. The systems development cycle is used as a framework to discuss project management in a variety of situations, making this the go-to book for managing virtually any kind of project, program, or task force. The authors focus on the ultimate purpose of project management—to unify and integrate the interests, resources and work efforts of many stakeholders, as well as the planning, scheduling, and budgeting needed to accomplish overall project goals. This sixth edition features: updates throughout to cover the latest developments in project management methodologies; a new chapter on project procurement management and contracts; an expansion of case study coverage throughout, including those on the topic of sustainability and climate change, as well as cases and examples from across the globe, including India, Africa, Asia, and Australia; and extensive instructor support materials, including an instructor’s manual, PowerPoint slides, answers to chapter review questions and a test bank of questions. Taking a technical yet accessible approach, this book is an ideal resource and reference for all advanced undergraduate and graduate students in project management courses, as well as for practicing project managers across all industry sectors.

HBR Guide to Project Management (HBR Guide Series)

Author : Harvard Business Review
Publisher : Harvard Business Press
ISBN 13 : 1422187314
Total Pages : 194 pages
Book Rating : 4.4/5 (221 download)

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Book Synopsis HBR Guide to Project Management (HBR Guide Series) by : Harvard Business Review

Download or read book HBR Guide to Project Management (HBR Guide Series) written by Harvard Business Review and published by Harvard Business Press. This book was released on 2013-01-08 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: MEET YOUR GOALS—ON TIME AND ON BUDGET. How do you rein in the scope of your project when you’ve got a group of demanding stakeholders breathing down your neck? And map out a schedule everyone can stick to? And motivate team members who have competing demands on their time and attention? Whether you’re managing your first project or just tired of improvising, this guide will give you the tools and confidence you need to define smart goals, meet them, and capture lessons learned so future projects go even more smoothly. The HBR Guide to Project Management will help you: Build a strong, focused team Break major objectives into manageable tasks Create a schedule that keeps all the moving parts under control Monitor progress toward your goals Manage stakeholders’ expectations Wrap up your project and gauge its success

Project Management Concepts, Methods, and Techniques

Author : Claude H. Maley
Publisher : CRC Press
ISBN 13 : 1466566833
Total Pages : 485 pages
Book Rating : 4.4/5 (665 download)

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Book Synopsis Project Management Concepts, Methods, and Techniques by : Claude H. Maley

Download or read book Project Management Concepts, Methods, and Techniques written by Claude H. Maley and published by CRC Press. This book was released on 2012-05-15 with total page 485 pages. Available in PDF, EPUB and Kindle. Book excerpt: In order to succeed in today's increasingly competitive environment, corporations, companies, governments, and nonprofit organizations must be conversant with modern project management techniques. This is especially true for individuals looking to remain professionally competitive.Illustrating the why, what, and how of project management, Project M