Business Model Generation

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 1118656407
Total Pages : 295 pages
Book Rating : 4.1/5 (186 download)

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Book Synopsis Business Model Generation by : Alexander Osterwalder

Download or read book Business Model Generation written by Alexander Osterwalder and published by John Wiley & Sons. This book was released on 2013-02-01 with total page 295 pages. Available in PDF, EPUB and Kindle. Book excerpt: Business Model Generation is a handbook for visionaries, game changers, and challengers striving to defy outmoded business models and design tomorrow's enterprises. If your organization needs to adapt to harsh new realities, but you don't yet have a strategy that will get you out in front of your competitors, you need Business Model Generation. Co-created by 470 "Business Model Canvas" practitioners from 45 countries, the book features a beautiful, highly visual, 4-color design that takes powerful strategic ideas and tools, and makes them easy to implement in your organization. It explains the most common Business Model patterns, based on concepts from leading business thinkers, and helps you reinterpret them for your own context. You will learn how to systematically understand, design, and implement a game-changing business model--or analyze and renovate an old one. Along the way, you'll understand at a much deeper level your customers, distribution channels, partners, revenue streams, costs, and your core value proposition. Business Model Generation features practical innovation techniques used today by leading consultants and companies worldwide, including 3M, Ericsson, Capgemini, Deloitte, and others. Designed for doers, it is for those ready to abandon outmoded thinking and embrace new models of value creation: for executives, consultants, entrepreneurs, and leaders of all organizations. If you're ready to change the rules, you belong to "the business model generation!"

The Business Model Canvas

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Author :
Publisher : 50Minutes.com
ISBN 13 : 2806279372
Total Pages : 28 pages
Book Rating : 4.8/5 (62 download)

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Book Synopsis The Business Model Canvas by : 50minutes,

Download or read book The Business Model Canvas written by 50minutes, and published by 50Minutes.com. This book was released on 2017-03-16 with total page 28 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ready to take your business to the next level? Find out everything you need to know about the Business Model Canvas with this practical guide. An increasing number of people are taking the plunge and creating their own businesses, choosing to be their own boss and create their own profits. Yet this is no mean feat, which is why it is essential to have a solid business plan. This guide will teach you all about the Business Model Canvas and how it can increase your value proposition, and improve your company. In 50 minutes you will be able to: •Identify the nine factors affected by the Business Model Canvas and why they are important •Analyse concrete applications of the Business Model Canvas with real-life case studies •Learn more about the limits and criticism of the tool, so that you can apply the BMC effectively and use it alongside other complementary tools ABOUT 50MINUTES.COM| COACHING The Coaching series from the 50Minutes collection is aimed at all those who, at any stage in their careers, are looking to acquire personal or professional skills, adapt to new situations or simply re-evaluate their work-life balance. The concise and effective style of our guides enables you to gain an in-depth understanding of a broad range of concepts, combining theory, constructive examples and practical exercises to enhance your learning.

Business Model You

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 1118225996
Total Pages : 259 pages
Book Rating : 4.1/5 (182 download)

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Book Synopsis Business Model You by : Timothy Clark

Download or read book Business Model You written by Timothy Clark and published by John Wiley & Sons. This book was released on 2012-03-12 with total page 259 pages. Available in PDF, EPUB and Kindle. Book excerpt: A one-page tool to reinvent yourself and your career The global bestseller Business Model Generation introduced a unique visual way to summarize and creatively brainstorm any business or product idea on a single sheet of paper. Business Model You uses the same powerful one-page tool to teach readers how to draw "personal business models," which reveal new ways their skills can be adapted to the changing needs of the marketplace to reveal new, more satisfying, career and life possibilities. Produced by the same team that created Business Model Generation, this book is based on the Business Model Canvas methodology, which has quickly emerged as the world's leading business model description and innovation technique. This book shows readers how to: Understand business model thinking and diagram their current personal business model Understand the value of their skills in the marketplace and define their purpose Articulate a vision for change Create a new personal business model harmonized with that vision, and most important, test and implement the new model When you implement the one-page tool from Business Model You, you create a game-changing business model for your life and career.

Testing Business Ideas

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 1119551412
Total Pages : 375 pages
Book Rating : 4.1/5 (195 download)

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Book Synopsis Testing Business Ideas by : David J. Bland

Download or read book Testing Business Ideas written by David J. Bland and published by John Wiley & Sons. This book was released on 2019-11-06 with total page 375 pages. Available in PDF, EPUB and Kindle. Book excerpt: A practical guide to effective business model testing 7 out of 10 new products fail to deliver on expectations. Testing Business Ideas aims to reverse that statistic. In the tradition of Alex Osterwalder’s global bestseller Business Model Generation, this practical guide contains a library of hands-on techniques for rapidly testing new business ideas. Testing Business Ideas explains how systematically testing business ideas dramatically reduces the risk and increases the likelihood of success for any new venture or business project. It builds on the internationally popular Business Model Canvas and Value Proposition Canvas by integrating Assumptions Mapping and other powerful lean startup-style experiments. Testing Business Ideas uses an engaging 4-color format to: Increase the success of any venture and decrease the risk of wasting time, money, and resources on bad ideas Close the knowledge gap between strategy and experimentation/validation Identify and test your key business assumptions with the Business Model Canvas and Value Proposition Canvas A definitive field guide to business model testing, this book features practical tips for making major decisions that are not based on intuition and guesses. Testing Business Ideas shows leaders how to encourage an experimentation mindset within their organization and make experimentation a continuous, repeatable process.

The Brand Strategy Canvas

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Author :
Publisher : Apress
ISBN 13 : 1484251598
Total Pages : 129 pages
Book Rating : 4.4/5 (842 download)

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Book Synopsis The Brand Strategy Canvas by : Patrick Woods

Download or read book The Brand Strategy Canvas written by Patrick Woods and published by Apress. This book was released on 2019-12-09 with total page 129 pages. Available in PDF, EPUB and Kindle. Book excerpt: Launching a startup is now easier than ever before. Building a lasting brand, however, remains a mystery for even the savviest of founders. An impactful, recognizable brand is perhaps a company’s most valuable intellectual property. And any strong brand starts with a strategy. The Brand Strategy Canvas has arrived to coach you beyond buzzword-laden tips and tricks, and instead offers you thorough, practical techniques to jump-start your strategy creation process. Author Patrick Woods distills fundamental questions to guide your strategy into a revolutionary single-page tool known as the titular Brand Strategy Canvas. The book takes you through each of the simple yet thought-provoking questions of the tool to develop your strategy, including considering audience insight, assessing benefits, creating a positioning statement, and identifying key messages. You will explore real-world case studies along the way and build a message map that ensures your organization drives home a consistent, clear, and authentic message to your target audience. No matter where you are in the business creation process, The Brand Strategy Canvas is the tool you need to build a brand from scratch that you can enthusiastically and effectively implement in real time. This book provides value to team members in companies of all sizes and stages, and is fit for any level of professional wanting to kickstart their entrepreneurial goals. A brand created today must be built for all of tomorrow’s possibilities, and The Brand Strategy Canvas is the book you will want by your side. What You Will Learn Examine the key differences between strategy and executionUnderstand how you can avoid brand debtCraft meaningful messages with the Features>Benefits ContinuumDevelop a positioning statement that differentiates from the competition and inspires your marketingDiscover your distinctive brand personality and how it impacts your marketing Equip your team with guidance and inspiration to ensure consistent and inspiring voice and personality throughout all your messaging Who This Book Is For This book is for startup founders who are looking for tools to help them build a brand their team can actually implement. This book will also resonate with and provide value to team members in tech companies of all sizes and stages.

The Business Model Book

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Author :
Publisher : Pearson UK
ISBN 13 : 1292135719
Total Pages : 293 pages
Book Rating : 4.2/5 (921 download)

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Book Synopsis The Business Model Book by : Adam J. Bock

Download or read book The Business Model Book written by Adam J. Bock and published by Pearson UK. This book was released on 2018-01-09 with total page 293 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Operating Model Canvas (OMC)

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Author :
Publisher : Van Haren
ISBN 13 : 9401800723
Total Pages : 114 pages
Book Rating : 4.4/5 (18 download)

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Book Synopsis Operating Model Canvas (OMC) by : Mark Lancelott

Download or read book Operating Model Canvas (OMC) written by Mark Lancelott and published by Van Haren. This book was released on 2017-03-16 with total page 114 pages. Available in PDF, EPUB and Kindle. Book excerpt: The journey from strategy to operating success depends on creating an organization that can deliver the chosen strategy. This book, explaining the Operating Model Canvas, shows you how to do this. It teaches you how to define the main work processes, choose an organization structure, develop a high-level blueprint of the IT systems, decide where to locate and how to lay out floor plans, set up relationships with suppliers and design a management system and scorecard with which to run the new organization. The Operating Model Canvas helps you to create a target operating model aligned to your strategy. The book contains more than 20 examples ranging from large multi-nationals to government departments to small charities and from an operating model for a business to an operating model for a department of five people. The book describes more than 15 tools, including new tools such as the value chain map, the organization model and the high-level IT blueprint. Most importantly, the book contains two fully worked examples showing how the tools can be used to develop a new operating model. This book should be on the desk of every consultant, every strategist, every leader of transformation, every functional business partner, every business or enterprise architect, every Lean expert or business improvement champion, in fact everyone who wants to help their organization be successful. For trainers free additional material of this book is available. This can be found under the "Training Material" tab. Log in with your trainer account to access the material.Additional content can be found on the website for the Operational Model Canvas: https://www.operatingmodelcanvas.com

The Invincible Company

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 1119523982
Total Pages : 400 pages
Book Rating : 4.1/5 (195 download)

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Book Synopsis The Invincible Company by : Alexander Osterwalder

Download or read book The Invincible Company written by Alexander Osterwalder and published by John Wiley & Sons. This book was released on 2020-04-06 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: The long-awaited follow-up to the international bestsellers, Business Model Generation and Value Proposition Design Alex Osterwalder and Yves Pigneurs’ Business Model Canvas changed the way the world creates and plans new business models. It has been used by corporations and startups and consultants around the world and is taught in hundreds of universities. After years of researching how the world’s best companies develop, test, and scale new business models, the authors have produced their definitive work. The Invincible Company explains what every organization can learn from the business models of the world’s most exciting companies. The book explains how companies such as Amazon, IKEA, Airbnb, Microsoft, and Logitech, have been able to create immensely successful businesses and disrupt entire industries. At the core of these successes are not just great products and services, but profitable, innovative business models--and the ability to improve existing business models while consistently launching new ones. The Invincible Company presents practical new tools for measuring, managing, and accelerating innovation, and strategies for reducing risk when launching new business models. Serving as a blueprint for your growth strategy, The Invincible Company explains how to constantly stay ahead of your competition. In-depth chapters explain how to create new growth engines, change how products and services are created and delivered, extract maximum profit from each type of business model, and much more. New tools—such as the Business Model Portfolio Map, Innovation Metrics, Innovation Strategy Framework, and the Culture Map—enable readers to understand how to design invincible companies. The Invincible Company: ● Helps large and small companies build their growth strategy and manage their core simultaneously ● Explains the world's best modern and historic business models ● Provides tools to assess your business model, innovation readiness, and all of your innovation projects Presented in striking 4-color, and packed with practical visuals and tools, The Invincible Company is a must-have book for business leaders, entrepreneurs, and innovation professionals.

Value Proposition Design

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 1118968077
Total Pages : 323 pages
Book Rating : 4.1/5 (189 download)

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Book Synopsis Value Proposition Design by : Alexander Osterwalder

Download or read book Value Proposition Design written by Alexander Osterwalder and published by John Wiley & Sons. This book was released on 2015-01-28 with total page 323 pages. Available in PDF, EPUB and Kindle. Book excerpt: The authors of the international bestseller Business Model Generation explain how to create value propositions customers can’t resist Value Proposition Design helps you tackle the core challenge of every business — creating compelling products and services customers want to buy. This highly practical book, paired with its online companion, will teach you the processes and tools you need to create products that sell. Using the same stunning visual format as the authors’ global bestseller, Business Model Generation, this sequel explains how to use the “Value Proposition Canvas” to design, test, create, and manage products and services customers actually want. Value Proposition Design is for anyone who has been frustrated by new product meetings based on hunches and intuitions; it’s for anyone who has watched an expensive new product launch fail in the market. The book will help you understand the patterns of great value propositions, get closer to customers, and avoid wasting time with ideas that won’t work. You’ll learn the simple process of designing and testing value propositions, that perfectly match customers’ needs and desires. In addition the book gives you exclusive access to an online companion on Strategyzer.com. You will be able to assess your work, learn from peers, and download pdfs, checklists, and more. Value Proposition Design is an essential companion to the ”Business Model Canvas” from Business Model Generation, a tool embraced globally by startups and large corporations such as MasterCard, 3M, Coca Cola, GE, Fujitsu, LEGO, Colgate-Palmolive, and many more. Value Proposition Design gives you a proven methodology for success, with value propositions that sell, embedded in profitable business models."

The Big Pad of 50 Blank, Extra-Large Business Model Canvases and 50 Blank, Extra-Large Value Proposition Canvases

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 1119366062
Total Pages : 216 pages
Book Rating : 4.1/5 (193 download)

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Book Synopsis The Big Pad of 50 Blank, Extra-Large Business Model Canvases and 50 Blank, Extra-Large Value Proposition Canvases by : Alexander Osterwalder

Download or read book The Big Pad of 50 Blank, Extra-Large Business Model Canvases and 50 Blank, Extra-Large Value Proposition Canvases written by Alexander Osterwalder and published by John Wiley & Sons. This book was released on 2016-12-05 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: 100 Blank, Extra Large, Tear-Out Canvases Give You More Space to Brainstorm and Strategize Millions of people use the Business Model Canvas and the Value Proposition Canvas to clearly understand customers, create better products, and grow businesses. This supplement to the bestselling books, Business Model Generation and Value Proposition Design gives you more space to scribble, brainstorm, and move sticky notes—with 50 blank, extra-large, tear-out Business Model Canvases (15” x 11” or 38cm x 28cm) and 50 blank, extra-large, tear-out Value Proposition Canvases (15” x 11” or 38cm x 28cm). The large format makes it easier to keep the creative ideas flowing, be inspired, and share your work with others. In addition to the 100 blank canvases, the two sample “learning canvases” provide trigger questions to help you learn to use each box in the canvas and jump-start progress. Whether you’re chasing down a game-changing business model or working to evaluate and refresh an old one, the highly visual, spacious design makes it easy to use the powerful centerpiece tool in Business Model Generation to lead your product, brand, or company into the next stage of growth. If you need space to think hard about your value proposition, the 50 blank Value Proposition Canvases will help you create products and services that perfectly match your customers’ needs and desires. When business conversations become mired in hunches and intuitions, or you’re haunted by that expensive new product launch that flopped, these canvases offer a quick way to raise the collective intelligence of your team. Tear out a blank canvas and design a powerful visual business model or value proposition based on the global bestsellers Business Model Generation and Value Proposition Design. These transformational business tools have proven themselves at all types of companies, from start-ups to such large organizations as MasterCard, 3M, Coca Cola, GE, Fujitsu, LEGO, and Philips.

Business Model Shifts

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 1119525330
Total Pages : 304 pages
Book Rating : 4.1/5 (195 download)

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Book Synopsis Business Model Shifts by : Patrick van der Pijl

Download or read book Business Model Shifts written by Patrick van der Pijl and published by John Wiley & Sons. This book was released on 2020-11-18 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: Shift your business model and transform your organization in the face of disruption Business Model Shifts is co-authored by Patrick van Der Pijl, producer of the global bestseller Business Model Generation, and offers a groundbreaking look at the challenging times in which we live, and the real-world solutions needed to conquer the obstacles organizations must now face. Business Model Shifts is a visually stunning guide that examines six fundamental disruptions happening now and spotlights the opportunities that they present: The Services Shift: the move from products to services The Stakeholder Shift: the move from an exclusive shareholder orientation to creating value for all stakeholders, including employees and society The Digital Shift: the move from traditional business operations to 24/7 connection to customers and their needs The Platform Shift: the move from trying to serve everyone, to connecting people who can exchange value on a proprietary platform The Exponential Shift: the move from seeking incremental growth to an exponential mindset that seeks 10x growth The Circular Shift: the move from take-make-dispose towards restorative, regenerative, and circular value creation Filled with case studies, stories, and in-depth analysis based on the work of hundreds of the world’s largest and most intriguing organizations, Business Model Shifts details how these organizations created their own business model shifts in order to create more customer value, and ultimately, a stronger, more competitive business. Whether you’re looking for ways to redesign your business due to the latest needs of the marketplace, launching a new product or service, or simply creating more lasting value for your customers, Business Model Shifts is the essential book that will change the way you think about your business and its future.

Reinvent Your Business Model

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Author :
Publisher : Harvard Business Press
ISBN 13 : 1633696472
Total Pages : 291 pages
Book Rating : 4.6/5 (336 download)

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Book Synopsis Reinvent Your Business Model by : Mark W. Johnson

Download or read book Reinvent Your Business Model written by Mark W. Johnson and published by Harvard Business Press. This book was released on 2018-06-19 with total page 291 pages. Available in PDF, EPUB and Kindle. Book excerpt: Named a Top 10 Business Strategy Book of 2018 by Inc. magazine In his pioneering book Seizing the White Space, Mark W. Johnson argued that business model innovation is the most proven path to transformational growth. Since then, Uber, Airbnb, and other startups have disrupted whole industries; incumbents such as Blockbuster, Sears, Toys "R" Us, and BlackBerry have fallen by the wayside; and digital transformation has become one of the business world's hottest (and least understood) slogans. Nearly a decade later, the art and science of business model innovation is more relevant than ever. In this revised, updated, and newly titled edition, Johnson provides an eminently practical framework for understanding how a business model actually works. Identifying its four fundamental building blocks, he lays out a structured and repeatable process for reinventing an existing business model or creating a new one and then incubating and scaling it into a profitable and thriving enterprise. In a new chapter on digital transformation, he shows how serial transformers like Amazon leverage business model innovation so successfully. With rich new case studies of companies that have achieved new success and postmortems of those that haven't, Reinvent Your Business Model will show you how to: Determine if and when your organization needs a new business model Identify powerful new opportunities to serve your existing customers in existing markets Reach entirely new customers and create new markets through disruptive business models and products Seize opportunities for growth opened up by tectonic shifts in market demand, government policy, and technologies Make business model innovation a more predictable discipline inside your organization Business model innovation has the power to reshape whole industries--including retail, aviation, media, and technology--redistributing billions of dollars of value. This book gives you the tools to reshape your own company for enduring success. Reinvent Your Business Model is the strategic innovation playbook you need now and in the future.

Radical Business Model Transformation

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Author :
Publisher : Kogan Page Publishers
ISBN 13 : 0749480467
Total Pages : 280 pages
Book Rating : 4.7/5 (494 download)

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Book Synopsis Radical Business Model Transformation by : Carsten Linz

Download or read book Radical Business Model Transformation written by Carsten Linz and published by Kogan Page Publishers. This book was released on 2017-01-03 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: Many companies are relying on a business model that is fundamentally suited to a different era. Now, organizations are under pressure from new trends such as digitization and servitization. Trying to adapt to a new environment, they risk relying on improvements that only scratch the surface of developing a radically different value proposition. Based on rigorous research into companies that have successfully and radically redesigned their business models, Radical Business Model Transformation shows why they made the leap, what they had to do to achieve it and how it has transformed the potential for their organizations. This book is a step-by-step guide for leaders who want to seize the opportunity of new business models and gain a competitive advantage. It explains how to assess the status quo, identify the value of future business models and develop a transformation path. It also provides advice on how to involve both the leadership team and all other employees in order to implement successful business model transformation. Illustrative case studies of organizations that have crossed the line to a more transformative business range from exponential-growth companies like Netflix and global players like Xerox, SAP and Daimler to mid-sized hidden champions like Knorr-Bremse and LEGIC. Radical Business Model Transformation is essential reading for business leaders, transformation experts and MBA students interested in ensuring that their business model is future-proof and can withstand the new proliferation of innovations that are set to transform the business landscape. Online supporting resources include a business model transformation calculator to help design your transformation path.

Business Models Guide

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Author :
Publisher : FourWeekMBA
ISBN 13 :
Total Pages : 77 pages
Book Rating : 4./5 ( download)

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Book Synopsis Business Models Guide by : FourWeekMBA

Download or read book Business Models Guide written by FourWeekMBA and published by FourWeekMBA. This book was released on with total page 77 pages. Available in PDF, EPUB and Kindle. Book excerpt: The guide by FourWeekMBA on business models, to get up to date with all the potential models born and evolved during the web era and rising with the digital revolution happening on the web. A business model is a framework for finding a systematic way to unlock long-term value for an organization while delivering value to customers and capturing value through monetization strategies. A business model is a holistic framework to understand, design, and test your business assumptions in the marketplace. In this guide, we’ll see also 53 business model types identified by the FourWeekMBA research. Ever since, this list started to be published, back in 2018, many copycats around the web have started to duplicate it without understanding the meaning of each model referenced here. Thus, if you need our feedback, feel free to reach out. You can jump directly to any of them below or read the guide in order: A mix of chain and franchise business model Ad-supported (subsidized) business model Affiliate business model Aggregator business model Agency-based business model Asymmetric business models Attention merchant business model Barbell business model Bidding multi-brand platform model Blitzscaler-mode business model Blockchain-based business models Bundler model Cash conversion cycle or cash machine model Discount business model focusing on high quality Distribution based business model Direct-to-consumers business model Direct sales business model E-commerce marketplace business model Educational niche business model Family-owned integrated business model Feeding model Freemium model (freemium as a growth tool) Free-to-play model Freeterprise model Gatekeeper model Heavy-franchised business model Humanist enterprise business model Enterprise business model built on complex sales Lock-in business model Instant news business model Management consulting business model Market-maker model Multi-brand business model Multi-business model Multi-sided platform business model Multimodal business model Multi-product (Octopus) business model On-demand subscription-based business model One-for-one business model Open-Source Business Model Peer-to-peer business model Platform-agnostic model Platform business model Privacy as an innovative business model Razor and blade revenue model Self-serving model Space-as-a-service model Subscription-based business model Surfer model: reverse-engineering the gatekeeper Three-sided marketplace model User-generated content business model User-generated AI-amplified model Unbundler model Vertically integrated business model What is a business model and why is it important? A business model is a critical element for any startup's success as it is what unlocks value in the long term. In a way, developing a business model isn’t only about monetization strategies. Indeed, that is way more holistic. To develop a business model companies need to create value for several stakeholders. Thus, a business model is about what makes users go back to your app, service, or product. It is about how businesses can get value from your solution. It is about how suppliers grow their business through it. A business model is all those things together. In short, when those pieces come together, that is when you can say to have a business model.

High-Impact Tools for Teams

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 1119602386
Total Pages : 343 pages
Book Rating : 4.1/5 (196 download)

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Book Synopsis High-Impact Tools for Teams by : Stefano Mastrogiacomo

Download or read book High-Impact Tools for Teams written by Stefano Mastrogiacomo and published by John Wiley & Sons. This book was released on 2021-03-09 with total page 343 pages. Available in PDF, EPUB and Kindle. Book excerpt: Take advantage of a powerful visual management tool for teams as you work together and deliver great results. It's been used by thousands of teams for project success! 59% of U.S. workers say that communication is their team's biggest obstacle to success, followed by accountability at 29% (Atlassian). High-Impact Tools for Teams explains a simple, powerful tool that helps team leaders and members align and get clarity on exactly who is responsible for each part of the team's most important activities and projects. The tool is complemented by 4 trust add-ons that help teams build trust and increase psychological safety, so every member can be confident in sharing ideas or concerns about obstacles the team may face. It's a proven tool for project teams, based on years of research, and thousands of teams are already using the Team Alignment Map to run effective "get-to-action meetings", give projects a good start and de-silo organizations. Co-author Alex Osterwalder is the international best-selling author who co-created the Business Model Canvas, a strategic management tool used by 1 million+ industry leaders globally. Plan as a team and know who does what Uncover and proactively remove the most likely obstacles to any project Boost team member contributions Run more effective team meetings Get more successful projects With the guidance of High-Impact Tools for Teams, you can be better prepared as a team leader or team member to plan effectively, reduce risks, and collaborate with others. Your team will be accountable and ready to deliver results!

The Routledge Companion to Corporate Branding

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Author :
Publisher : Taylor & Francis
ISBN 13 : 1000573583
Total Pages : 535 pages
Book Rating : 4.0/5 (5 download)

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Book Synopsis The Routledge Companion to Corporate Branding by : Oriol Iglesias

Download or read book The Routledge Companion to Corporate Branding written by Oriol Iglesias and published by Taylor & Francis. This book was released on 2022-04-28 with total page 535 pages. Available in PDF, EPUB and Kindle. Book excerpt: This companion is a prestige reference work that offers students and researchers a comprehensive overview of the emerging co-created, multi-stakeholder, and sustainable approach to corporate brand management, representing a paradigm shift in the literature. The volume contains 30 chapters, organised into 6 thematic sections. The first section is an introductory one, which underscores the evolution of brand management thinking over time, presenting the corporate brand management field, introducing the current debates in the literature, and discussing the key dimensions of the emerging corporate brand management paradigm. The next five sections focus in turn on one of the key dimensions that characterize the emerging approach to corporate brand management: co-creation, sustainability, polysemic corporate narratives, transformation (history and future) and corporate culture. Every chapter provides a deep reflection on current knowledge, highlighting the most relevant debates and tensions, and offers a roadmap for future research avenues. The final chapter of each section is a commentary on the section, written by a senior leading scholar in the corporate brand management field. This wide-ranging reference work is primarily for students, scholars, and researchers in management, marketing, and brand management, offering a single repository on the current state of knowledge, current debates, and relevant literature. Written by an international selection of leading authors from the USA, Europe, Asia, Africa, and Australia, it provides a balanced, authoritative overview of the field and convenient access to an emerging perspective on corporate brand management.

How to Write a Winning Business Plan

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Author :
Publisher :
ISBN 13 :
Total Pages : 204 pages
Book Rating : 4.6/5 (749 download)

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Book Synopsis How to Write a Winning Business Plan by : Walter Grant

Download or read book How to Write a Winning Business Plan written by Walter Grant and published by . This book was released on 2020-09-16 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: The one thing investors seek when funding new ideas - here's what to do if you want to turn your business into the next Apple. Having a great idea isn't enough to launch a multi-million-dollar business. Let's face it, investors don't put money in ideas. They need concrete evidence that they'll get return on their investment, and a good business plan gives them such information. Do you have a hard time figuring out how to get a business plan down on paper? Are you tired and confused by all the business jargon, just wanting a straightforward how-to guide outlining exactly what you need to do? Business plans are the heart and soul of a successful company - they give you focus and operational clarity that can kick major mistakes to the curb. No matter how good your business idea is, you will need a plan to create a solid foundation before going on the market or trying to get investors on board. Did you know that even science says you need a business plan to make your startup a success? One study found out that companies with a business plan grow 30% faster than competitors! In addition, startups with a business plan achieve more sustainable success in the long run. So, what's the secret to writing a business plan like a seasoned pro or a Fortune 500 company CEO? It's not something you'll learn in business school, as experience shows a completely different side of running a business. For best results, you need to learn from someone who's already been there and who has conquered the almighty business plan. In How to Write a Winning Business Plan, you will discover: What a business model canvas is and 4 reasons why you should be using it How a great idea dies in the absence of good organization and the one thing to do about it 9 business plan building blocks to put organizational specifics in place Surefire ways to overcome financial conundrums and secure the investment needed to help your business thrive Ways in which successful CEOs mitigate business startup risks A bulletproof technique to write a killer value proposition Tactics for pinpointing the right customers and reaching them through the power of marketing A comprehensive guide to understand your business model in a structured way How to analyze the competition if you want to benefit from some competitive advantage And much more. Most guides focusing on business plan creation are rather vague, abstract, and non-specific. By relying on those, you'll never put together a tailored strategic document that will set you up for success from day one. The methodology you'll find in How to Write a Winning Business Plan is derived from reality and analysis of the best corporate organizational approaches out there. It doesn't matter what field you operate in or how big you want to grow. This methodology is the way to understand your business better, putting together realistic expectations and goals for the future. If you want to learn the secrets to writing a winning business plan, then scroll up and click "Add to Cart" now.