Business In Mobile Apps

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The Everything Guide to Mobile Apps

Author : Peggy Anne Salz
Publisher : Simon and Schuster
ISBN 13 : 1440555346
Total Pages : 359 pages
Book Rating : 4.4/5 (45 download)

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Book Synopsis The Everything Guide to Mobile Apps by : Peggy Anne Salz

Download or read book The Everything Guide to Mobile Apps written by Peggy Anne Salz and published by Simon and Schuster. This book was released on 2013-02-18 with total page 359 pages. Available in PDF, EPUB and Kindle. Book excerpt: Expert advice on how to succeed in the mobile market! Experts estimate that mobile app revenues will nearly quadruple over the next few years, but for many business owners and entrepreneurs, figuring out how to affordably create and market an app is a daunting challenge. But it doesn't have to be! With The Everything Guide to Mobile Apps, you'll learn all you need to know about creating a mobile app without breaking the bank account. In this book, you'll discover: What to consider when developing an app Which format best fits your needs and budget How to stand out in the app market The benefits of including apps in a marketing strategy How creating an app can improve business revenue From the development stage to marketing and beyond, The Everything Guide to Mobile Apps will help you develop an app that attracts more customers and boosts your business's revenue.

Mobile App Marketing And Monetization

Author : Alex Genadinik
Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781502383822
Total Pages : 0 pages
Book Rating : 4.3/5 (838 download)

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Book Synopsis Mobile App Marketing And Monetization by : Alex Genadinik

Download or read book Mobile App Marketing And Monetization written by Alex Genadinik and published by Createspace Independent Publishing Platform. This book was released on 2014-07 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a very to the point book with many actionable tips and strategies for how to promote your mobile app (iPhone or Android), make money from your smartphone applications, and generally treat it as a real business. Many of the strategies are simple and effective, and you can begin working on them as early as today.

Lean Mobile App Development

Author : Mike van Drongelen
Publisher : Packt Publishing Ltd
ISBN 13 : 178646747X
Total Pages : 367 pages
Book Rating : 4.7/5 (864 download)

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Book Synopsis Lean Mobile App Development by : Mike van Drongelen

Download or read book Lean Mobile App Development written by Mike van Drongelen and published by Packt Publishing Ltd. This book was released on 2017-11-28 with total page 367 pages. Available in PDF, EPUB and Kindle. Book excerpt: Develop lean iOS and Android apps using industry standard techniques and lean development practices. About This Book Build ready-to-deploy apps with less iterations and shorter development times Adopt the lean startup methodologies to develop iOS and Android apps that shine in the App Store This hands-on guide puts continuous innovation into practice to develop successful mobile apps Who This Book Is For This book is for developers, CTOs, and architects working for a startup or another kind of lean startup environment, such as start-up within a cooperation. It is is ideal for any iOS and Android developer who wants to build successful mobile apps by adopting the lean startup methodology. What You Will Learn Apply the lean startup methodology to real Android and iOS development Define what your hypotheses are by creating an Minimal Viable Product Validate your idea against the Business Model Canvas Gather feedback through statistics and by getting user comments, learn from it, and adapt your app accordingly Develop skills and devise strategies to build versatile and flexible apps that meet changing business requirements Investigate the possibilities when you need to pivot your start-up idea whether in a startup or an established business. Create a successful app and get tips on how to boostconversion and how to optimize the on boardingprocess. In Detail Lean is the ultimate methodology for creating a startup that succeeds. Sounds great from a theoretical point of view, but what does that mean for you as an a technical co-founder or mobile developer? By applying the Lean Start-up methodology to your mobile App development, it will become so much easier to build apps that take Google Play or the App Store by storm. This book shows you how to bring together smarter business processes with technical know-how. It makes no sense to develop a brilliant app for six months or longer only to find out later that nobody is interested in it. Build a Minimum Viable Product (MVP) first. Validate your hypotheses early and often. Discover effective product development strategies that let you put Facebook's famous axiom "move fast and break things" into practice. A great app without visibility and marketing clout is nothing, so use this book to market your app, making use of effective metrics that help you track and iterate all aspects of project performance. Style and approach This book takes a hands-on approach to developing apps through the Lean Start-up Methodology. Following a 50% business and 50% tech approach, this book is filled with practical examples and real-world experiments.

Impact of Mobile Services on Business Development and E-Commerce

Author : Liébana, Francisco
Publisher : IGI Global
ISBN 13 : 1799800520
Total Pages : 299 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Impact of Mobile Services on Business Development and E-Commerce by : Liébana, Francisco

Download or read book Impact of Mobile Services on Business Development and E-Commerce written by Liébana, Francisco and published by IGI Global. This book was released on 2019-09-27 with total page 299 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mobile devices have become an essential item in the daily lives of many people. As with any innovation, mobile services present both opportunities and challenges to current business models. The development of mobile communication coupled with evolving mobile services have completely changed the business landscape and have transformed consumer behavior. It is important to understand the impact that these services have on users’ lives, business, and society. Impact of Mobile Services on Business Development and E-Commerce is a collection of innovative research that focuses on the importance of mobile services in business development and discusses the provision of decentralized services, mobile commerce and marketing, and new models for the delivery of mobile services such as business-to-consumer and peer-to-peer. While highlighting topics including global market, consumer behavior, and customer satisfaction, this book is ideally designed for business managers, executives, marketers, entrepreneurs, financial advisors, consumer behavior analysts, computer engineers, software developers, IT specialists, students, researchers, and business professionals.

Hands-On Mobile App Testing

Author : Daniel Knott
Publisher : Addison-Wesley Professional
ISBN 13 : 013419179X
Total Pages : 374 pages
Book Rating : 4.1/5 (341 download)

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Book Synopsis Hands-On Mobile App Testing by : Daniel Knott

Download or read book Hands-On Mobile App Testing written by Daniel Knott and published by Addison-Wesley Professional. This book was released on 2015-05-08 with total page 374 pages. Available in PDF, EPUB and Kindle. Book excerpt: The First Complete Guide to Mobile App Testing and Quality Assurance: Start-to-Finish Testing Solutions for Both Android and iOS Today, mobile apps must meet rigorous standards of reliability, usability, security, and performance. However, many mobile developers have limited testing experience, and mobile platforms raise new challenges even for long-time testers. Now, Hands-On Mobile App Testing provides the solution: an end-to-end blueprint for thoroughly testing any iOS or Android mobile app. Reflecting his extensive real-life experience, Daniel Knott offers practical guidance on everything from mobile test planning to automation. He provides expert insights on mobile-centric issues, such as testing sensor inputs, battery usage, and hybrid apps, as well as advice on coping with device and platform fragmentation, and more. If you want top-quality apps as much as your users do, this guide will help you deliver them. You’ll find it invaluable–whether you’re part of a large development team or you are the team. Learn how to Establish your optimal mobile test and launch strategy Create tests that reflect your customers, data networks, devices, and business models Choose and implement the best Android and iOS testing tools Automate testing while ensuring comprehensive coverage Master both functional and nonfunctional approaches to testing Address mobile’s rapid release cycles Test on emulators, simulators, and actual devices Test native, hybrid, and Web mobile apps Gain value from crowd and cloud testing (and understand their limitations) Test database access and local storage Drive value from testing throughout your app lifecycle Start testing wearables, connected homes/cars, and Internet of Things devices

Go Mobile

Author : Jeanne Hopkins
Publisher : John Wiley & Sons
ISBN 13 : 1118239547
Total Pages : 260 pages
Book Rating : 4.1/5 (182 download)

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Book Synopsis Go Mobile by : Jeanne Hopkins

Download or read book Go Mobile written by Jeanne Hopkins and published by John Wiley & Sons. This book was released on 2012-01-05 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: Set-up, run, and measure successful mobile media marketing campaigns Go Mobile is packed with tools, tips, and techniques that will help readers set-up, launch, run, and measure mobile media campaigns. This book will help readers understand the different mobile media platforms, learn how to us SMS for business, incorporate 2D and QR Codes into their campaigns, develop mobile websites and mobile apps, see case studies, and much more. Go Mobile offers practical, step-by-step guidance for implementing a mobile marketing campaign. Readers will learn how to: Use location-based marketing to get new customers and keep existing ones Integrate social media with your mobile media campaign Use mobile E-commerce to improve brand loyalty Measure the ROI of a mobile media campaign Develop mobile media business models you can use to grow revenues With these effective, efficient, and integrated mobile marketing campaigns, business owners and marketers will garner enviable response rates and watch their revenue grow more rapidly than ever before.

Mobile App for Business Up

Author : Dmitriy Slinkov
Publisher : Soloten LLC
ISBN 13 :
Total Pages : 55 pages
Book Rating : 4./5 ( download)

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Book Synopsis Mobile App for Business Up by : Dmitriy Slinkov

Download or read book Mobile App for Business Up written by Dmitriy Slinkov and published by Soloten LLC. This book was released on 2014-09-03 with total page 55 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mobile App for Business Up is a digital book that shows you why businesses need mobile apps and what value corporate apps are bringing to business owners, their employees and customers. In this book you may find a lot of recommendations how to make business app without unnecessary investments with optimal budget and maximum result.

Mobile First

Author : Luke Wroblewski
Publisher : Book Apart
ISBN 13 : 9781952616488
Total Pages : 0 pages
Book Rating : 4.6/5 (164 download)

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Book Synopsis Mobile First by : Luke Wroblewski

Download or read book Mobile First written by Luke Wroblewski and published by Book Apart. This book was released on 2011 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Our industry's long wait for the complete, strategic guide to mobile web design is finally over. Former Yahoo! design architect and cocreator of Bagcheck Luke Wroblewski knows more about mobile experience than the rest of us, and packs all he knows into this entertaining, to-the-point guidebook. Its data-driven strategies and battle tested techniques will make you a master of mobile-and improve your non-mobile design, too!

Handbook of Research on Innovation and Development of E-Commerce and E-Business in ASEAN

Author : Almunawar, Mohammad Nabil
Publisher : IGI Global
ISBN 13 : 1799849856
Total Pages : 883 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Handbook of Research on Innovation and Development of E-Commerce and E-Business in ASEAN by : Almunawar, Mohammad Nabil

Download or read book Handbook of Research on Innovation and Development of E-Commerce and E-Business in ASEAN written by Almunawar, Mohammad Nabil and published by IGI Global. This book was released on 2020-08-28 with total page 883 pages. Available in PDF, EPUB and Kindle. Book excerpt: Business-to-consumer (B2C) and consumer-to-consumer (C2C) e-commerce transactions, including social commerce, are rapidly expanding, although e-commerce is still small when compared to traditional business transactions. As the familiarity of making purchases using smart devices continues to expand, many global and regional investors hope to target the ASEAN region to tap into the rising digital market in this region. The Handbook of Research on Innovation and Development of E-Commerce and E-Business in ASEAN is an essential reference source that discusses economics, marketing strategies, and mobile payment systems, as well as digital marketplaces, communication technologies, and social technologies utilized for business purposes. Featuring research on topics such as business culture, mobile technology, and consumer satisfaction, this book is ideally designed for policymakers, financial managers, business professionals, academicians, students, and researchers.

Beginning PowerApps

Author : Tim Leung
Publisher : Apress
ISBN 13 : 1484230035
Total Pages : 383 pages
Book Rating : 4.4/5 (842 download)

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Book Synopsis Beginning PowerApps by : Tim Leung

Download or read book Beginning PowerApps written by Tim Leung and published by Apress. This book was released on 2017-11-27 with total page 383 pages. Available in PDF, EPUB and Kindle. Book excerpt: Build mobile apps that specifically target your company’s unique business needs, with the same ease of writing a simple spreadsheet! With this book, you will build business apps designed to work with your company's systems and databases, without having to enlist the expertise of costly, professionally trained software developers. In Beginning PowerApps, author and business applications expert Tim Leung guides you step-by-step through the process of building your own mobile app. He assumes no technical background, although if you have worked with Excel, you are one step closer. He guides you through scenarios, such as what to do if you have existing databases with complex data structures and how to write screens that can connect to those data. You will come away with an understanding of how to set up screen navigation, manipulate data from within apps, and write solutions to perform specific tasks. What You'll Learn Connect with data Write formulas Visualize your data through charts Work with global positioning systems (GPS) Build flows Import and export data Manage offline scenarios Develop custom application programming interfaces (API) Who This Book Is For Beginners and non-developers, and assumes no prior knowledge of PowerApps

Impact of Mobile Payment Applications and Transfers on Business

Author : Opati, Thaisaiyi Zephania
Publisher : IGI Global
ISBN 13 : 1799824004
Total Pages : 311 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Impact of Mobile Payment Applications and Transfers on Business by : Opati, Thaisaiyi Zephania

Download or read book Impact of Mobile Payment Applications and Transfers on Business written by Opati, Thaisaiyi Zephania and published by IGI Global. This book was released on 2019-12-20 with total page 311 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consumers continue to rely heavily on their phones to complete such tasks as transferring funds between banks or accounts, depositing or withdrawing funds, paying bills, and purchasing items. Mobile money users are oftentimes more financially resilient and can protect themselves better against economic and other shocks. Moreover, mobile money can increase the velocity of money in circulation because it reduces the transactions and time costs of making retail payments. As such, understanding the impact of mobile payments is imperative for businesses and the economy. Impact of Mobile Payment Applications and Transfers on Business is a pivotal reference source that provides vital research on mobile money transfer and its impact in social, corporate, and micro- and macro-policies concerning the aggregate economy and individual households as a whole within an economy. It covers the impact, innovations, business-to-business transformations, regulatory framework, challenges, and ethical issues surrounding mobile money transfers around the world. This book is ideally designed for economists, financial analysts, business managers, leaders, scholars, practitioners, researchers, and students in fields that include management, finance, economics, commerce, and leadership.

How to Build a Billion Dollar App

Author : George Berkowski
Publisher : Little Brown Uk
ISBN 13 : 9780349401379
Total Pages : 480 pages
Book Rating : 4.4/5 (13 download)

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Book Synopsis How to Build a Billion Dollar App by : George Berkowski

Download or read book How to Build a Billion Dollar App written by George Berkowski and published by Little Brown Uk. This book was released on 2014-09-04 with total page 480 pages. Available in PDF, EPUB and Kindle. Book excerpt: An accessible, step-by-step guide to building an app-based business—essential reading for anyone who has an idea for an app, but is unsure of where to start Apps have changed the way we communicate, shop, play, interact, and travel, and their phenomenal popularity has presented possibly the biggest business opportunity in history. InHow to Build a Billion Dollar App, serial tech entrepreneur George Berkowski—one of the minds behind the internationally successful taxi hailing app Hailo—gives you exclusive access to the secrets behind the success of the select group of apps that have achieved billion-dollar success. Berkowski draws exclusively on the inside stories of the billion-dollar app club members, including Instagram, Whatsapp, Snapchat, Candy Crush, Square, Viber, Clash of Clans, Angry Birds, Uber, and Flipboard to provide all the information you need to create your own spectacularly successful mobile business. He guides you through each step, from an idea scribbled on the back of an envelope, through to finding a cofounder, building a team, attracting (and keeping) millions of users, all the way through to juggling the pressures of being CEO of a billion-dollar company (and still staying ahead of the competition). If you've ever dreamed of quitting your nine to five job to launch your own company or you're a gifted developer, seasoned entrepreneur, or just intrigued by mobile technology, How to Build a Billion Dollar App will show you what itreally takes to create your own billion-dollar, mobile business.

Mobile Commerce: Concepts, Methodologies, Tools, and Applications

Author : Management Association, Information Resources
Publisher : IGI Global
ISBN 13 : 1522526005
Total Pages : 1584 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Mobile Commerce: Concepts, Methodologies, Tools, and Applications by : Management Association, Information Resources

Download or read book Mobile Commerce: Concepts, Methodologies, Tools, and Applications written by Management Association, Information Resources and published by IGI Global. This book was released on 2017-06-19 with total page 1584 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the era of digital technology, business transactions and partnerships across borders have become easier than ever. As part of this shift in the corporate sphere, managers, executives, and strategists across industries must acclimate themselves with the challenges and opportunities for conducting business. Mobile Commerce: Concepts, Methodologies, Tools, and Applications provides a comprehensive source of advanced academic examinations on the latest innovations and technologies for businesses. Including innovative studies on marketing, mobile commerce security, and wireless handheld devices, this multi-volume book is an ideal source for researchers, scholars, business executives, professionals, and graduate-level students.

Mobile Commerce

Author : Paul May
Publisher : Cambridge University Press
ISBN 13 : 9780521797566
Total Pages : 304 pages
Book Rating : 4.7/5 (975 download)

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Book Synopsis Mobile Commerce by : Paul May

Download or read book Mobile Commerce written by Paul May and published by Cambridge University Press. This book was released on 2001-04-19 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides the context, architectures, case studies, and intelligent analysis that will help you grasp this rapidly emerging subject. With keen insight into the needs of both camps, May explains the technological aspects of mobile commerce to business decision makers and the business models to the technologists who design and build these electronic systems. It is the one book all relevant p arties in a company can read to ensure common understanding. Topics include, devices, technologies, applications, standards, security, and more.

Research Anthology on E-Commerce Adoption, Models, and Applications for Modern Business

Author : Management Association, Information Resources
Publisher : IGI Global
ISBN 13 : 1799889580
Total Pages : 1964 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Research Anthology on E-Commerce Adoption, Models, and Applications for Modern Business by : Management Association, Information Resources

Download or read book Research Anthology on E-Commerce Adoption, Models, and Applications for Modern Business written by Management Association, Information Resources and published by IGI Global. This book was released on 2021-04-16 with total page 1964 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the next few years, it is expected that most businesses will have transitioned to the use of electronic commerce technologies, namely e-commerce. This acceleration in the acceptance of e-commerce not only changes the face of business and retail, but also has introduced new, adaptive business models. The experience of consumers in online shopping and the popularity of the digital marketplace have changed the way businesses must meet the needs of consumers. To stay relevant, businesses must develop new techniques and strategies to remain competitive in a changing commercial atmosphere. The way in which e-commerce is being implemented, the business models that have been developed, and the applications including the benefits and challenges to e-commerce must be discussed to understand modern business. The Research Anthology on E-Commerce Adoption, Models, and Applications for Modern Business discusses the best practices, latest strategies, and newest methods for implementing and using e-commerce in modern businesses. This includes not only a view of how business models have changed and what business models have emerged, but also provides a focus on how consumers have changed in terms of their needs, their online behavior, and their use of e-commerce services. Topics including e-business, e-services, mobile commerce, usability models, website development, brand management and marketing, and online shopping will be explored in detail. This book is ideally intended for business managers, e-commerce managers, marketers, advertisers, brand managers, executives, IT consultants, practitioners, researchers, academicians, and students interested in how e-commerce is impacting modern business models.

Enterprise Mobility Strategy & Solutions

Author : Rakesh Patel
Publisher : Partridge Publishing
ISBN 13 : 1482836696
Total Pages : 341 pages
Book Rating : 4.4/5 (828 download)

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Book Synopsis Enterprise Mobility Strategy & Solutions by : Rakesh Patel

Download or read book Enterprise Mobility Strategy & Solutions written by Rakesh Patel and published by Partridge Publishing. This book was released on 2014-09-24 with total page 341 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do you know that organizations and IT departments scramble to devise a good strategy for enterprise mobility? Surprisingly, only half of them have well-defined mobile strategies, confirms a recent survey of over six hundred companies by IBM. Now this is where a handbook for enterprise mobility can be instrumental for CIOs, CTOs, and IT decision-makers who look for creating robust enterprise mobile strategies and solutions. This book shares some of the practical cases related with enterprise mobility, which will be relevant and resourceful for enterprises seeking to get through their own obstacles and setbacks. It is divided into four major sections comprised of following: 1. The Mobility Revolution 2. Enterprise Mobility in the Workplace 3. The Scope of Enterprise Mobility 4. Other Aspects of Enterprise Mobility These sections further unfold into thirteen chapters. This book should also help you explore and understand the key aspects like mobile device management (MDM), BYOD, and mobile security. Precisely, it could be no less than a handbook for CIOs, CTOs, and organizations who want to enable enterprise mobility effectively.

Technological and Business Fundamentals for Mobile App Development

Author : Tamie Salter
Publisher : Springer Nature
ISBN 13 : 3031138554
Total Pages : 194 pages
Book Rating : 4.0/5 (311 download)

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Book Synopsis Technological and Business Fundamentals for Mobile App Development by : Tamie Salter

Download or read book Technological and Business Fundamentals for Mobile App Development written by Tamie Salter and published by Springer Nature. This book was released on 2022-10-19 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is an essential introductory guide to the knowledge required to develop apps. Chapter by chapter it provides the core principles any person must understand in order to develop mobile applications. It outlines the fundamental skills and knowledge that business and computer science students need to either oversee the development of a mobile app or themselves undertake to develop a mobile app. This workbook will give a holistic overview of the initial stages that must be considered when endeavoring to develop a mobile app. This workbook breaks topics down into core, technical and non-technical. Looking at each topic from all three angles, the core knowledge required for UI, UI for the technical person and UI for the non-technical person. The workbook guides the student through the key components or core of mobile app development and shows all students both the technical requirements and the non-technical requirements of each topic. It will allow all students to pick and choose how deep they wish to delve into the different topics.