Business Express: Developing Business and Customer Awareness

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Publisher : Pearson UK
ISBN 13 : 1292151803
Total Pages : 25 pages
Book Rating : 4.2/5 (921 download)

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Book Synopsis Business Express: Developing Business and Customer Awareness by : Douglas Miller

Download or read book Business Express: Developing Business and Customer Awareness written by Douglas Miller and published by Pearson UK. This book was released on 2017-03-30 with total page 25 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you need to be in the know in no time at all, Business Express will get you from beginner to brilliant in the blink of an eye. This fast, focused and carefully crafted eBook will help you pick up all the essential knowledge you need about the skills that matter most at work, all in the shortest possible time. Learn just when you need to or well in advance; read it at your desk or on the move; dip in and out or start from scratch – it’s all up to you. But however you use it, you’ll quickly feel more confident, competent and better equipped to make things happen and keep moving ahead. Save time – it’s quick and easy to read Get smart - just the essential knowledge you need Feel good - watch your confidence grow Business Express - know how in no time!

Digital and Social Media Marketing

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Publisher : Springer Nature
ISBN 13 : 3030243745
Total Pages : 337 pages
Book Rating : 4.0/5 (32 download)

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Book Synopsis Digital and Social Media Marketing by : Nripendra P. Rana

Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.

Introduction to Business

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Publisher :
ISBN 13 :
Total Pages : 1455 pages
Book Rating : 4./5 ( download)

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Book Synopsis Introduction to Business by : Lawrence J. Gitman

Download or read book Introduction to Business written by Lawrence J. Gitman and published by . This book was released on 2024-09-16 with total page 1455 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core themes such as customer satisfaction, ethics, entrepreneurship, global business, and managing change. Introduction to Business includes hundreds of current business examples from a range of industries and geographic locations, which feature a variety of individuals. The outcome is a balanced approach to the theory and application of business concepts, with attention to the knowledge and skills necessary for student success in this course and beyond. This is an adaptation of Introduction to Business by OpenStax. You can access the textbook as pdf for free at openstax.org. Minor editorial changes were made to ensure a better ebook reading experience. Textbook content produced by OpenStax is licensed under a Creative Commons Attribution 4.0 International License.

What You Need to Know When You Buy a Franchise/1988 1989

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Author :
Publisher : International Franchise Assn
ISBN 13 : 9780942209013
Total Pages : 300 pages
Book Rating : 4.2/5 (9 download)

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Book Synopsis What You Need to Know When You Buy a Franchise/1988 1989 by :

Download or read book What You Need to Know When You Buy a Franchise/1988 1989 written by and published by International Franchise Assn. This book was released on 1992 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Self-Awareness (HBR Emotional Intelligence Series)

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Author :
Publisher : Harvard Business Press
ISBN 13 : 1633696626
Total Pages : 103 pages
Book Rating : 4.6/5 (336 download)

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Book Synopsis Self-Awareness (HBR Emotional Intelligence Series) by : Harvard Business Review

Download or read book Self-Awareness (HBR Emotional Intelligence Series) written by Harvard Business Review and published by Harvard Business Press. This book was released on 2018-11-13 with total page 103 pages. Available in PDF, EPUB and Kindle. Book excerpt: Self-awareness is the bedrock of emotional intelligence that enables you to see your talents, shortcomings, and potential. But you won't be able to achieve true self-awareness with the usual quarterly feedback and self-reflection alone. This book will teach you how to understand your thoughts and emotions, how to persuade your colleagues to share what they really think of you, and why self-awareness will spark more productive and rewarding relationships with your employees and bosses. This volume includes the work of: Daniel Goleman Robert Steven Kaplan Susan David HOW TO BE HUMAN AT WORK. The HBR Emotional Intelligence Series features smart, essential reading on the human side of professional life from the pages of Harvard Business Review. Each book in the series offers proven research showing how our emotions impact our work lives, practical advice for managing difficult people and situations, and inspiring essays on what it means to tend to our emotional well-being at work. Uplifting and practical, these books describe the social skills that are critical for ambitious professionals to master.

How to Write a Great Business Plan

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Publisher : Harvard Business Review Press
ISBN 13 : 1633691314
Total Pages : 73 pages
Book Rating : 4.6/5 (336 download)

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Book Synopsis How to Write a Great Business Plan by : William A. Sahlman

Download or read book How to Write a Great Business Plan written by William A. Sahlman and published by Harvard Business Review Press. This book was released on 2008-03-01 with total page 73 pages. Available in PDF, EPUB and Kindle. Book excerpt: Judging by all the hoopla surrounding business plans, you'd think the only things standing between would-be entrepreneurs and spectacular success are glossy five-color charts, bundles of meticulous-looking spreadsheets, and decades of month-by-month financial projections. Yet nothing could be further from the truth. In fact, often the more elaborately crafted a business plan, the more likely the venture is to flop. Why? Most plans waste too much ink on numbers and devote too little to information that really matters to investors. The result? Investors discount them. In How to Write a Great Business Plan, William A. Sahlman shows how to avoid this all-too-common mistake by ensuring that your plan assesses the factors critical to every new venture: The people—the individuals launching and leading the venture and outside parties providing key services or important resources The opportunity—what the business will sell and to whom, and whether the venture can grow and how fast The context—the regulatory environment, interest rates, demographic trends, and other forces shaping the venture's fate Risk and reward—what can go wrong and right, and how the entrepreneurial team will respond Timely in this age of innovation, How to Write a Great Business Plan helps you give your new venture the best possible chances for success.

Strategic Customer Service

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Publisher : AMACOM
ISBN 13 : 0814439063
Total Pages : 289 pages
Book Rating : 4.8/5 (144 download)

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Book Synopsis Strategic Customer Service by : John Goodman

Download or read book Strategic Customer Service written by John Goodman and published by AMACOM. This book was released on 2019-02-05 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: Any organization can win more customers and increase sales if they learn to be more strategic with their customer service. When customers complain, employees respond. The typical service model is riddled with holes. What about people and businesses who never speak up, but never come back? Learn to actively reach out, prevent problems, and resolve issues in ways that boost loyalty. Strategic Customer Service is a data-packed roadmap that shows you how. This invaluable resource distills decades of research on the impact of great versus mediocre service. Complete guidelines and case studies explain how to: Gather and analyze customer feedback Empower employees to fix problems Track your impact on revenue Generate sensational word of mouth Tap opportunities to cross-sell and up-sell Strategic Customer Service draws on over 30 years of research from companies such as 3M, GE, and Chick-Fil-A to teach you how to transcend a good business into a profitable word-of-mouth machine that transforms the bottom line. Why settle for passive service? Make a business case for ramping up operations—and get the tools for making it pay off. Transform customer service into a strategic function, and reap benefits far exceeding investments.

Computerworld

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Publisher :
ISBN 13 :
Total Pages : 144 pages
Book Rating : 4./5 ( download)

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Book Synopsis Computerworld by :

Download or read book Computerworld written by and published by . This book was released on 1989-11-06 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt: For more than 40 years, Computerworld has been the leading source of technology news and information for IT influencers worldwide. Computerworld's award-winning Web site (Computerworld.com), twice-monthly publication, focused conference series and custom research form the hub of the world's largest global IT media network.

Research Anthology on Advancements in Cybersecurity Education

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Publisher : IGI Global
ISBN 13 : 1668435551
Total Pages : 578 pages
Book Rating : 4.6/5 (684 download)

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Book Synopsis Research Anthology on Advancements in Cybersecurity Education by : Management Association, Information Resources

Download or read book Research Anthology on Advancements in Cybersecurity Education written by Management Association, Information Resources and published by IGI Global. This book was released on 2021-08-27 with total page 578 pages. Available in PDF, EPUB and Kindle. Book excerpt: Modern society has become dependent on technology, allowing personal information to be input and used across a variety of personal and professional systems. From banking to medical records to e-commerce, sensitive data has never before been at such a high risk of misuse. As such, organizations now have a greater responsibility than ever to ensure that their stakeholder data is secured, leading to the increased need for cybersecurity specialists and the development of more secure software and systems. To avoid issues such as hacking and create a safer online space, cybersecurity education is vital and not only for those seeking to make a career out of cybersecurity, but also for the general public who must become more aware of the information they are sharing and how they are using it. It is crucial people learn about cybersecurity in a comprehensive and accessible way in order to use the skills to better protect all data. The Research Anthology on Advancements in Cybersecurity Education discusses innovative concepts, theories, and developments for not only teaching cybersecurity, but also for driving awareness of efforts that can be achieved to further secure sensitive data. Providing information on a range of topics from cybersecurity education requirements, cyberspace security talents training systems, and insider threats, it is ideal for educators, IT developers, education professionals, education administrators, researchers, security analysts, systems engineers, software security engineers, security professionals, policymakers, and students.

Journal of the House of Representatives of the United States

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Publisher :
ISBN 13 :
Total Pages : 1772 pages
Book Rating : 4.F/5 ( download)

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Book Synopsis Journal of the House of Representatives of the United States by : United States. Congress. House

Download or read book Journal of the House of Representatives of the United States written by United States. Congress. House and published by . This book was released on 2012 with total page 1772 pages. Available in PDF, EPUB and Kindle. Book excerpt: Some vols. include supplemental journals of "such proceedings of the sessions, as, during the time they were depending, were ordered to be kept secret, and respecting which the injunction of secrecy was afterwards taken off by the order of the House."

Strategic Communication in Business and the Professions

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Publisher :
ISBN 13 :
Total Pages : 516 pages
Book Rating : 4.0/5 ( download)

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Book Synopsis Strategic Communication in Business and the Professions by : Dan O'Hair

Download or read book Strategic Communication in Business and the Professions written by Dan O'Hair and published by . This book was released on 1995 with total page 516 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Web Marketing for Small Businesses

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Publisher : Sourcebooks, Inc.
ISBN 13 : 1402219261
Total Pages : 306 pages
Book Rating : 4.4/5 (22 download)

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Book Synopsis Web Marketing for Small Businesses by : Stephanie Diamond

Download or read book Web Marketing for Small Businesses written by Stephanie Diamond and published by Sourcebooks, Inc.. This book was released on 2008 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: Web Marketing for Small Businesses shows entrepreneurs how to take advantage of the marketing opportunities on the Internet to get the word out about their business and win new customers.

Customer-Centric Marketing Strategies: Tools for Building Organizational Performance

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Publisher : IGI Global
ISBN 13 : 1466625252
Total Pages : 675 pages
Book Rating : 4.4/5 (666 download)

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Book Synopsis Customer-Centric Marketing Strategies: Tools for Building Organizational Performance by : Kaufmann, Hans-Ruediger

Download or read book Customer-Centric Marketing Strategies: Tools for Building Organizational Performance written by Kaufmann, Hans-Ruediger and published by IGI Global. This book was released on 2012-11-30 with total page 675 pages. Available in PDF, EPUB and Kindle. Book excerpt: As customer orientation continues to gain importance in the marketing field, there has been a growing concern for organizations to implement effective customer centric policies. Customer-Centric Marketing Strategies: Tools for Building Organizational Performance provides a more conceptual understanding on customer-centric marketing strategies as well as revealing the success factors of these concepts. This book will discuss how to improve the organization’s financial and marketing performance.

Handbook of Research on the Interplay Between Service Quality and Customer Delight

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Author :
Publisher : IGI Global
ISBN 13 : 1668458551
Total Pages : 462 pages
Book Rating : 4.6/5 (684 download)

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Book Synopsis Handbook of Research on the Interplay Between Service Quality and Customer Delight by : Sarma, Sarmistha

Download or read book Handbook of Research on the Interplay Between Service Quality and Customer Delight written by Sarma, Sarmistha and published by IGI Global. This book was released on 2023-01-31 with total page 462 pages. Available in PDF, EPUB and Kindle. Book excerpt: Research in the field of service quality and consumer behavior has developed in many dimensions in the past decade. A number of models have been developed to determine the factors leading to satisfaction; however, within the past few years, scholars have proved that satisfaction is not sufficient to leave a strong mark in the minds of the customers. Service quality and customer delight have been the buzzwords in the business world in recent times as scholars have proven that customer delight is the key to customer retention. The Handbook of Research on the Interplay Between Service Quality and Customer Delight considers how companies around the world in a cross-cultural environment are dealing with service quality and customer delight and proposes a global outlook on the current trends, tactics, and opportunities. Covering key topics such as buyer funnels, consumer dissonance, and digital solutions, this reference work is ideal for business owners, managers, industry professionals, researchers, scholars, practitioners, academicians, instructors, and students.

IBM Midmarket Software Buying and Selling Guide

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Publisher : IBM Redbooks
ISBN 13 : 0738450073
Total Pages : 204 pages
Book Rating : 4.7/5 (384 download)

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Book Synopsis IBM Midmarket Software Buying and Selling Guide by : LindaMay Patterson

Download or read book IBM Midmarket Software Buying and Selling Guide written by LindaMay Patterson and published by IBM Redbooks. This book was released on 2010-07-12 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: The IBM® Midmarket Software Buying and Selling Guide is tailored specifically to help the management and IT staff of small and midsized businesses evaluate how the IBM midmarket portfolio can provide simple and cost-effective solutions to common business problems. Along with a midmarket customer focus, this IBM RedpaperTM publication is designed to help IBM teams and Business Partners be more effective in serving small and midsized businesses. We illustrate how IBM software for the midmarket can help businesses use the Web to reduce expenses, improve customer service, and expand into new markets. We cover the IBM software offering for the midmarket, which includes what the software does, the platforms it runs on, where to find more information, and how it can help your business become more profitable: - IBM Business Partners often keep a printed copy of this guide in their briefcases for software references - Customers can view this guide online and look up software-value messages and IBM product family offering comparisons - IBM Sales Representatives can print parts of this guide as "leave-behinds" for customers, to give them extra collateral on midmarket software of interest To make sure that you have the latest version of this guide, download it from this web address: http://www.redbooks.ibm.com/abstracts/redp3975.html?Open

Financial Services Marketing

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Publisher : Routledge
ISBN 13 : 1136403051
Total Pages : 417 pages
Book Rating : 4.1/5 (364 download)

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Book Synopsis Financial Services Marketing by : Christine Ennew

Download or read book Financial Services Marketing written by Christine Ennew and published by Routledge. This book was released on 2007-01-18 with total page 417 pages. Available in PDF, EPUB and Kindle. Book excerpt: Financial Services Marketing: an international guide to principles and practice contains the ideal balance of marketing theory and practice to appeal to advanced undergraduates and those on professional courses such as the Chartered Institute of Banking. Taking an international and strategic view of an increasingly important and competitive sector, Financial Services Marketing adopts a fresh approach in terms of structure, and is organised around the core marketing activities of marketing for acquisition and marketing for retention. Financial Services Marketing features: * Strong international focus: case studies and vignettes representing Asia-Pacific, Europe and the US. * Comprehensive coverage, focusing on both B2B and B2C marketing. * Expert insights into the latest innovations in the sector, from technological developments, CRM and customer loyalty to issues of social responsibility. Financial Services Marketing will help both the student and the practitioner to develop a firm grounding in the fundamentals of: financial services strategy, customer acquisition, and customer development. Reflecting the realities of financial services marketing in an increasingly complex sector, it provides the most up-to-date, international and practical guide to the subject available.

Why Business Models Matter

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Author :
Publisher :
ISBN 13 :
Total Pages : 16 pages
Book Rating : 4.:/5 (614 download)

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Book Synopsis Why Business Models Matter by : Joan Magretta

Download or read book Why Business Models Matter written by Joan Magretta and published by . This book was released on 2002 with total page 16 pages. Available in PDF, EPUB and Kindle. Book excerpt: