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Author : Scott McLean
Publisher :
ISBN 13 : 9781936126118
Total Pages : 408 pages
Book Rating : 4.1/5 (261 download)
Download or read book Business Communication for Success written by Scott McLean and published by . This book was released on 2010 with total page 408 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : William C. Himstreet
Publisher :
ISBN 13 :
Total Pages : 488 pages
Book Rating : 4.:/5 ( download)
Download or read book Business Communications; Principles and Methods written by William C. Himstreet and published by . This book was released on 1969 with total page 488 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Peter Hartley
Publisher : Routledge
ISBN 13 : 1134645724
Total Pages : 399 pages
Book Rating : 4.1/5 (346 download)
Download or read book Business Communication written by Peter Hartley and published by Routledge. This book was released on 2008-01-28 with total page 399 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a wide-ranging, up-to-date introduction to modern business communication, which integrates communication theory and practice and challenges many orthodox views of the communication process. As well as developing their own practical skills, readers will be able to understand and apply principles of modern business communication. Among the subjects covered are: interpersonal communication, including the use and analysis of nonverbal communication group communication, including practical techniques to support discussion and meetings written presentation, including the full range of paper and electronic documents oral presentation, including the use of electronic media corporate communication, including strategies and media. The book also offers guidelines on how communication must respond to important organizational issues, including the impact of information technology, changes in organizational structures and cultures, and the diverse, multicultural composition of modern organizations. This is an ideal text for undergraduates and postgraduates studying business communication, and through its direct style and practical relevance it will also satisfy professional readers wishing to develop their understanding and skills.
Author : William C. Himstreet
Publisher : Brooks/Cole
ISBN 13 :
Total Pages : 718 pages
Book Rating : 4.0/5 ( download)
Download or read book Business Communications written by William C. Himstreet and published by Brooks/Cole. This book was released on 1984 with total page 718 pages. Available in PDF, EPUB and Kindle. Book excerpt: For an undergraduate or possibly graduate course in introductory business communication found in departments of business (including marketing, management, and information systems), business education, English, and communications.
Author : Sandra Oliver
Publisher : Kogan Page Publishers
ISBN 13 : 9780749423735
Total Pages : 240 pages
Book Rating : 4.4/5 (237 download)
Download or read book Corporate Communication written by Sandra Oliver and published by Kogan Page Publishers. This book was released on 1997 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Oliver presents an academic commentary and literature review on theoretical concepts of integrated corporate communication, stressing the importance of two way communication and of developing a better understanding of the priorities of others.
Author : Heather Graves
Publisher : Broadview Press
ISBN 13 : 1770487786
Total Pages : 360 pages
Book Rating : 4.7/5 (74 download)
Download or read book Business Communication: Rhetorical Situations written by Heather Graves and published by Broadview Press. This book was released on 2021-03-25 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt: Business and professional communication takes place in a dynamic, ever-changing environment. How can we best help students prepare to communicate in such a challenging environment? The pedagogies of the twentieth century—lectures, quizzes, and exams—have not kept up to these new demands for student engagement. Business Communication: Rhetorical Situations supports more interactive and collaborative pedagogies to motivate students. Each chapter has two or three cases that challenge students to apply the business communication concepts they are learning to a specific set of circumstances. These cases are drawn from real-life communication situations and invite students to think through a communication situation and take action. After each case, challenges and exercises provide more opportunities for students to analyze and reflect on business documents and practice the skills discussed in the case themselves. Throughout, rhetorical concepts such as audience, genre, and purpose are central and collaboration and creativity are encouraged.
Author : Mary Ellen Guffey
Publisher : South Western Educational Publishing
ISBN 13 : 9780324233643
Total Pages : 0 pages
Book Rating : 4.2/5 (336 download)
Download or read book Essentials of Business Communication written by Mary Ellen Guffey and published by South Western Educational Publishing. This book was released on 2004 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text-workbook is a streamlined, no-nonsense approach to business communication. It takes a three-in-one approach: (1) text, (2) practical workbook, and (3) self-teaching grammar/mechanics handbook. The chapters reinforce basic writing skills, then apply these skills to a variety of memos, letters, reports, and resumes. This new edition features increased coverage of contemporary business communication issues including oral communication, electronic forms of communication, diversity and ethics.
Author : Kory Floyd
Publisher :
ISBN 13 : 9781266369377
Total Pages : 0 pages
Book Rating : 4.3/5 (693 download)
Download or read book Business and Professional Communication written by Kory Floyd and published by . This book was released on 2024 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Bryan A. Garner
Publisher : Harvard Business Review Press
ISBN 13 : 1422184048
Total Pages : 241 pages
Book Rating : 4.4/5 (221 download)
Download or read book HBR Guide to Better Business Writing (HBR Guide Series) written by Bryan A. Garner and published by Harvard Business Review Press. This book was released on 2013-01-08 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: DON'T LET YOUR WRITING HOLD YOU BACK. When you're fumbling for words and pressed for time, you might be tempted to dismiss good business writing as a luxury. But it's a skill you must cultivate to succeed: You'll lose time, money, and influence if your e-mails, proposals, and other important documents fail to win people over. The HBR Guide to Better Business Writing, by writing expert Bryan A. Garner, gives you the tools you need to express your ideas clearly and persuasively so clients, colleagues, stakeholders, and partners will get behind them. This book will help you: Push past writer's block Grab--and keep--readers' attention Earn credibility with tough audiences Trim the fat from your writing Strike the right tone Brush up on grammar, punctuation, and usage Arm yourself with the advice you need to succeed on the job, with the most trusted brand in business. Packed with how-to essentials from leading experts, the HBR Guides provide smart answers to your most pressing work challenges.
Author : Derina Holtzhausen
Publisher : Routledge
ISBN 13 : 1000398404
Total Pages : 362 pages
Book Rating : 4.0/5 (3 download)
Download or read book Principles of Strategic Communication written by Derina Holtzhausen and published by Routledge. This book was released on 2021-07-08 with total page 362 pages. Available in PDF, EPUB and Kindle. Book excerpt: Designed to support the paradigm shift in media and communication, this book presents the basic tenets of strategic communication and its foundational disciplines of advertising, public relations, and marketing communications. Drawing on the latest research in the field, the text introduces students to the theories of strategic communication while at the same time outlining how to apply them to everyday practice. To facilitate learning and tie concepts to practice, each chapter includes introductory focus questions, a contemporary global case study, a career profile of a current practitioner, end-of-chapter discussion questions, and features that highlight how research methods can be applied to strategic communication practice. Principles of Strategic Communication is ideal as a core text for undergraduate students in strategic communication courses within media, communication, marketing, and advertising programs. The accompanying online support material features chapter summaries, useful links to examples of strategic communication in action, suggested further reading, and practice test questions. Instructors will find an instructor’s resource manual that includes sample syllabi, class activities, lecture topics, and a test bank. Please visit www.routledge.com/9780367426316.
Author : Anupam Karmakar
Publisher : Pearson Education India
ISBN 13 : 9788131759554
Total Pages : 484 pages
Book Rating : 4.7/5 (595 download)
Download or read book Principles and Practices of Management and Business Communication written by Anupam Karmakar and published by Pearson Education India. This book was released on with total page 484 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Natalie Canavor
Publisher : John Wiley & Sons
ISBN 13 : 1119369010
Total Pages : 364 pages
Book Rating : 4.1/5 (193 download)
Download or read book Business Writing For Dummies written by Natalie Canavor and published by John Wiley & Sons. This book was released on 2017-04-05 with total page 364 pages. Available in PDF, EPUB and Kindle. Book excerpt: Business writing that gets results The ability to write well is a key part of your professional success. From reports and presentations to emails and Facebook posts, whether you're a marketer, customer service rep, or manager, being able to write clearly and for the right audience is critical to moving your business forward. The techniques covered in this new edition of Business Writing For Dummies will arm you with the skills you need to write better business communications that inform, persuade, and win business. How many pieces of paper land on your desk each day, or emails in your inbox? Your readers–the people you communicate with at work–are no different. So how can you make your communications stand out and get the job done? From crafting a short and sweet email to bidding for a crucial project, Business Writing For Dummies gives you everything you need to achieve high-impact business writing. Draft reports, proposals, emails, blog posts, and more Employ editing techniques to help you craft the perfect messages Adapt your writing style for digital media Advance your career with great writing In today's competitive job market, being able to write well is a skill you can't afford to be without–and Business Writing For Dummies makes it easy!
Author : P. D. Chaturvedi
Publisher : Pearson Education India
ISBN 13 : 9788131763735
Total Pages : 252 pages
Book Rating : 4.7/5 (637 download)
Download or read book Business Communication: Concepts, Cases and Applications (for Chaudhary Charan Singh University) written by P. D. Chaturvedi and published by Pearson Education India. This book was released on 2013 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Bryan B. Whaley
Publisher : Routledge
ISBN 13 : 1136294457
Total Pages : 387 pages
Book Rating : 4.1/5 (362 download)
Download or read book Research Methods in Health Communication written by Bryan B. Whaley and published by Routledge. This book was released on 2014-07-11 with total page 387 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume provides an essential roster of primary research methods as they apply to health communication inquiry. Editor Bryan B. Whaley brings together key health communication researchers to write about their primary methodological areas. Their chapters offer guidance and insights for a variety of approaches to answering research questions. The methods included here cover: Exploration and Description: interview/focus groups, case study, ethnography, and surveys; Examining Messages and Interpersonal Exchanges: narrative analysis, conversational analysis, analyzing physician-patient interactions, social network analysis, and content analysis; Causal Explication: experimental research, meta-analysis, and meta-synthesis; and Cultural, Population, and Critical Concerns: rhetorical methods and criticism, and methodological issues when investigating stigmatized populations, and groups with health disparities. Chapters cite or use examples from allied health areas -- nursing, public health, sociology, medicine -- to demonstrate the breadth of health communication studies. This work highlights the importance of methodology in health communication research in multiple contexts. Developed to provide a fundamental reference for investigating health communication, this volume will serve as an invaluable tool for researchers and students across the social science and health disciplines.
Author : Nevio Benvenuto
Publisher : John Wiley & Sons
ISBN 13 : 111997982X
Total Pages : 706 pages
Book Rating : 4.1/5 (199 download)
Download or read book Principles of Communications Networks and Systems written by Nevio Benvenuto and published by John Wiley & Sons. This book was released on 2011-09-19 with total page 706 pages. Available in PDF, EPUB and Kindle. Book excerpt: Addressing the fundamental technologies and theories associated with designing complex communications systems and networks, Principles of Communications Networks and Systems provides models and analytical methods for evaluating their performance. Including both the physical layer (digital transmission and modulation) and networking topics, the quality of service concepts belonging to the different layers of the protocol stack are interrelated to form a comprehensive picture. The book is designed to present the material in an accessible but rigorous manner. It jointly addresses networking and transmission aspects following a unified approach and using a bottom up style of presentation, starting from requirements on transmission links all the way up to the corresponding quality of service at network and application layers. The focus is on presenting the material in an integrated and systematic fashion so that students will have a clear view of all the principal aspects and of how they interconnect with each other. A comprehensive introduction to communications systems and networks, addressing both network and transmission topics Structured for effective learning, with basic principles and technologies being introduced before more advanced ones are explained Features examples of existing systems and recent standards as well as advanced digital modulation techniques such as CDMA and OFDM Contains tools to help the reader in the design and performance analysis of modern communications systems Provides problems at the end of each chapter, with answers on an accompanying website
Author : Cees B.M. Van Riel
Publisher : Routledge
ISBN 13 : 1134335059
Total Pages : 325 pages
Book Rating : 4.1/5 (343 download)
Download or read book Essentials of Corporate Communication written by Cees B.M. Van Riel and published by Routledge. This book was released on 2007-08-07 with total page 325 pages. Available in PDF, EPUB and Kindle. Book excerpt: This lively and engaging new book addresses a topical and important area of study. Helping readers not only to understand, but also to apply, the most important theoretical notions on identity, identification, reputation and corporate branding, it illustrates how communicating with a company’s key audience depends upon all of the company’s internal and external communication. The authors, leading experts in this field, provide students of corporate communication with a research-based tool box to be used for effective corporate communications and creating a positive reputation. Essentials of Corporate Communication features original examples and vignettes, drawn from a variety of US, European and Asian companies with a proven record of successful corporate communication, thus offering readers best practice examples. Illustrations are drawn from such global companies as Virgin, IKEA, INVE and Lego. Presenting the most up-to-date content available it is a must-read for all those studying and working in this field.
Author : Jorge Frascara
Publisher : Skyhorse Publishing Inc.
ISBN 13 : 9781581153651
Total Pages : 0 pages
Book Rating : 4.1/5 (536 download)
Download or read book Communication Design written by Jorge Frascara and published by Skyhorse Publishing Inc.. This book was released on 2004 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This unique, comprehensive work will give students a firm grasp of the theory and practice of communication design. It will inspire them to look beyond aesthetic concerns and develop an integrated, multidimensional understanding of this everchanging field. Complete with practical examples, case studies, and cutting-edge research, this eloquent primer is a springboard to integrated, contemporary communication design. Book jacket.
