The Irresistible Consultant's Guide to Winning Clients

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Author :
Publisher : Morgan James Publishing
ISBN 13 : 1683501659
Total Pages : 273 pages
Book Rating : 4.6/5 (835 download)

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Book Synopsis The Irresistible Consultant's Guide to Winning Clients by : David A. Fields

Download or read book The Irresistible Consultant's Guide to Winning Clients written by David A. Fields and published by Morgan James Publishing. This book was released on 2017-03-21 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: This deeply insightful guide to understanding what clients really want is “an indispensable resource for consultants” (Keith Ferrazzi, #1 New York Times-bestselling author of Never Eat Alone). Independent consulting is a potentially lucrative enterprise—but the reality seldom matches the dream. Most solo consultants and boutique consulting firms are perpetually within six months of bankruptcy due to the sputtering unreliability of their new business engines. The problem, according to international consulting expert David A. Fields, is twofold: 1) lack of a consistent, proven plan, and 2) fundamental misunderstanding about what clients want in a consultant. Fields, who has helped hundreds of consultants and boutique firms worldwide build profitable, sustainable practices, replaces the typical consultant’s mindset of emphasizing expertise and differentiated processes with a focus on building relationships, engendering trust, and solving clients’ existing problems. In The Irresistible Consultant’s Guide to Winning Clients, Fields synthesizes his decades of experience into a step-by-step approach to winning more projects from more clients at higher fees. From nuts-and-bolts business advice and tactics to a deeply insightful breakdown of the human side of a very human profession, Fields, named one of Advertising Age magazine’s “Marketing Top 100,” delivers a comprehensive guidebook that is at once highly approachable and satisfyingly detailed. “If I could have just one book on client strategy, this book would be it.” —Marshall Goldsmith, #1 New York Times–bestselling author of Triggers

Unveiling the Innovator in You! Harnessing Creativity and Drive for Breakthrough Success

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Author :
Publisher : Ingleside Reviews LLC
ISBN 13 :
Total Pages : 100 pages
Book Rating : 4./5 ( download)

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Book Synopsis Unveiling the Innovator in You! Harnessing Creativity and Drive for Breakthrough Success by : The Ingleside Reviews Team

Download or read book Unveiling the Innovator in You! Harnessing Creativity and Drive for Breakthrough Success written by The Ingleside Reviews Team and published by Ingleside Reviews LLC. This book was released on 2024-08-01 with total page 100 pages. Available in PDF, EPUB and Kindle. Book excerpt: Unleash Your Creative Potential and Achieve Breakthrough Success! Do you have ideas burning inside you, but aren't sure how to turn them into reality? Unveiling the Innovator in You! is your step-by-step guide to harnessing creativity, overcoming challenges, and transforming your vision into success. Whether you're an aspiring entrepreneur, business leader, or creative thinker, this book will equip you with practical tools, inspiring stories, and expert insights to ignite your passion and fuel your drive. In this engaging and motivational guide, you'll learn: How to overcome fear and doubt to pursue your dreams Proven strategies for fostering creativity and innovation Steps to stay focused and turn ideas into tangible results Real-life examples of successful innovators who defied the odds At approximately 100 pages, this book offers an easy-to-follow roadmap that empowers you to stay driven and motivated, no matter the obstacles. Don’t just dream about success—create it! Perfect for anyone ready to break through barriers and achieve their full potential, Unveiling the Innovator in You! is your ultimate resource for transforming ideas into lasting impact.

TWIST

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Author :
Publisher : Ecademy Press
ISBN 13 : 1784522465
Total Pages : 130 pages
Book Rating : 4.7/5 (845 download)

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Book Synopsis TWIST by : Julie Cottineau

Download or read book TWIST written by Julie Cottineau and published by Ecademy Press. This book was released on 2016-05-05 with total page 130 pages. Available in PDF, EPUB and Kindle. Book excerpt: Is your small business or non-profit having trouble standing out in today's crowded and competitive markets? In your efforts to look legitimate, you're likely promoting your brand with promises, words and images that blend in instead of break through. The solution? Find your TWIST. In this book, Julie Cottineau, former VP of Brand for Virgin, founder of Brand School and a global authority on impactful and effective branding, shares her unique TWIST approach which helps businesses remove their brand blinders and look outside of their categories for actionable insights that build stronger brands and better business results. She uses easy to follow examples of actual small businesses that have successfully applied her methodology. Don't waste another minute on "me-too" marketing until you read this book and build your own TWIST.

The Small Business Bible

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 111823877X
Total Pages : 599 pages
Book Rating : 4.1/5 (182 download)

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Book Synopsis The Small Business Bible by : Steven D. Strauss

Download or read book The Small Business Bible written by Steven D. Strauss and published by John Wiley & Sons. This book was released on 2012-02-27 with total page 599 pages. Available in PDF, EPUB and Kindle. Book excerpt: An updated third edition of the most comprehensive guide to small business success Whether you're a novice entrepreneur or a seasoned pro, The Small Business Bible offers you everything you need to know to build and grow your dream business. It shows you what really works (and what doesn't!) and includes scores of tips, insider information, stories, and proven secrets of success. Even if you've run your own business for years, this handy guide keeps you up to date on the latest business and tech trends. This Third Edition includes entirely new chapters devoted to social media, mobility and apps, and new trends in online discounting and group buying that are vital to small business owners everywhere. New chapters include: How to use Facebook, Twitter, and other social media tools to engage customers and potential stakeholders How to generate leads and win strategic partnerships with LinkedIn How to employ videos and YouTube to further your brand What you need to know about Groupon and group discount buying What mobile marketing can do for your business Give your small business its best shot by understanding the best and latest small business strategies, especially in this transformative and volatile period. The Small Business Bible offers every bit of information you'll need to know to succeed.

The Membership Economy: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue

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Author :
Publisher : McGraw Hill Professional
ISBN 13 : 007183933X
Total Pages : 288 pages
Book Rating : 4.0/5 (718 download)

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Book Synopsis The Membership Economy: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue by : Robbie Kellman Baxter

Download or read book The Membership Economy: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue written by Robbie Kellman Baxter and published by McGraw Hill Professional. This book was released on 2015-03-20 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: The "membership" business models of Netflix, Weight Watchers, and other industry giants revealed—and how you can use them to lead your company to the top of the food chain For decades, consumers and businesses have joined clubs, bought products and accessed services using a subscription model. But it has only been in recent years that the model has been transformed and perfected through massive changes in technology. The Membership Economy shows how nimble companies that focus on ongoing, formal relationships over one-time transactions are thriving. By renting, lending, or offering access instead of just "ownership," organizations can leapfrog industry leaders. In terms of strategic business models, this is one that allows for breakthrough growth. With great case studies from American Express, LinkedIn, CrossFit, SurveyMonkey, and more, this book will show you how to radically rethink how your organization can build loyalty, viral growth, and recurring revenue.

The Brand Mapping Strategy

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Author :
Publisher : Entrepreneur Press
ISBN 13 : 1613083394
Total Pages : 164 pages
Book Rating : 4.6/5 (13 download)

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Book Synopsis The Brand Mapping Strategy by : Karen Tiber Leland

Download or read book The Brand Mapping Strategy written by Karen Tiber Leland and published by Entrepreneur Press. This book was released on 2016-06-20 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt: If You Don’t Define Your Brand, Someone Else Will Define It for You Your small business is a brand. You as a business person are a brand! Imagine using a time-tested,strategic method to build your brandwith best practices for online marketing and more! Brand and marketing strategist Karen Tiber Leland helps entrepreneurs, business owners, CEOs, and executives create a brand by design instead of default, gain greater influence in their industries and companies, and become thought leaders in their fields. The Brand Mapping Strategy uses proven strategies, best practices and anecdotes from real life brand-building successes to give readers the tools they need to design, build, and accelerate a successful brand. Readers will be able to: Develop an overall blueprint for their brand using the Brand Mapping Process® Determine which online tactics (and in what combination) will work for their brand Expand the current brand outreach and contribution to a bigger audience in their industry, community, or the world at large Become a thought or industry leader, using clear positioning, a specific strategy for brand building, and a method for implementation Leverage content effectively and efficiently to build their brand Develop a marketing and social media strategy using the right platform

Who Will Do What by When?

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Author :
Publisher :
ISBN 13 : 9780972419444
Total Pages : 208 pages
Book Rating : 4.4/5 (194 download)

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Book Synopsis Who Will Do What by When? by : Birgit Zacher

Download or read book Who Will Do What by When? written by Birgit Zacher and published by . This book was released on 2005 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: Formerly a successful salesman, Jake McKay is now a failing manager. Join him as he races to learn the fundamentals of team and personal effectiveness from his coach before he loses his job Ã'Â--- and the woman he loves. Along the way youÃ'Â''ll arm yourself with the tools you need to cut through the daily tangled web of organizational politics and interpersonal issues that hinder performance. You'll learn to: * Use the Ã'Â"Integrity ToolsÃ'Â" to boost performance, trust and personal power; * Hold others accountable without being overbearing; * Evoke sustainable, outstanding performance in teams.

Killing Marketing: How Innovative Businesses Are Turning Marketing Cost Into Profit

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Author :
Publisher : McGraw Hill Professional
ISBN 13 : 1260026434
Total Pages : 273 pages
Book Rating : 4.2/5 (6 download)

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Book Synopsis Killing Marketing: How Innovative Businesses Are Turning Marketing Cost Into Profit by : Joe Pulizzi

Download or read book Killing Marketing: How Innovative Businesses Are Turning Marketing Cost Into Profit written by Joe Pulizzi and published by McGraw Hill Professional. This book was released on 2017-09-08 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: Killing your current marketing structure may be the only way to save it! Two of the world’s top marketing experts reveal the next level of breakthrough success—transforming your marketing strategy into a standalone profit center. What if everything we currently know about marketing is what is holding us back? Over the last two decades, we’ve watched the entire world change the way it buys and stays loyal to brands. But, marketing departments are still operating in the same, campaign-centric, product-led operation that they have been following for 75 years. The most innovative companies around the world have achieved remarkable marketing results by fundamentally changing their approach. By creating value for customers through the use of owned media and the savvy use of content, these businesses have dramatically increased customer loyalty and revenue. Some of them have even taken it to the next step and developed a marketing function that actually pays for itself. Killing Marketing explores how these companies are ending the marketing as we know it—in favor of this new, exciting model. Killing Marketing provides the insight, approaches, and examples you need to understand these disruptive forces in ways that turn your marketing from cost center to revenue creator. This book builds the case for, literally, transforming the purpose of marketing within your organization. Joe Pulizzi and Robert Rose of the Content Marketing Institute show how leading companies are able sell the very content that propels their marketing strategy. You’ll learn how to: * Transform all or part of your marketing operation into a media company * Integrate this new operation into traditional marketing efforts * Develop best practices for attracting and retaining audiences * Build a strategy for competing against traditional media companies * Create a paid/earned media strategy fueled by an owned media strategy Red Bull, Johnson & Johnson, Disney and Arrow Electronics have succeeded in what ten years ago would have been deemed impossible. They continue to market their products as they always have, and, through their content-driven and audience-building initiatives, they drive value outside the day-to-day products they sell—and monetize it directly. Killing Marketing rewrites the rules of marketing—enabling you to make the kind of transition that turns average companies into industry legends.

Your Survival Instinct Is Killing You

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Author :
Publisher : Penguin
ISBN 13 : 0142180742
Total Pages : 274 pages
Book Rating : 4.1/5 (421 download)

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Book Synopsis Your Survival Instinct Is Killing You by : Marc Schoen

Download or read book Your Survival Instinct Is Killing You written by Marc Schoen and published by Penguin. This book was released on 2014-03-25 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: Stop running. Nothing is chasing you. Thanks to technology, today’s world is more comfortable than ever, but our survival instinct that evolved to protect us from danger is on high alert. Though mild discomforts such as work demands, traffic jams, family conflict, or having to perform under pressure are not life threatening, they can still trigger the brain’s fight or flight fear reaction. And this response can lead to a reliance on drugs, alcohol, overeating, insomnia, phobias, chronic pain, illness, or just losing our temper for no apparent reason. In this eye-opening book, psychologist Dr. Marc Schoen offers practical strategies to tame your overly reactive survival instinct and conquer fear, build resilience, boost decision-making, and improve every aspect of your life.

Web Marketing for Small Businesses

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Author :
Publisher : Sourcebooks, Inc.
ISBN 13 : 1402219261
Total Pages : 306 pages
Book Rating : 4.4/5 (22 download)

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Book Synopsis Web Marketing for Small Businesses by : Stephanie Diamond

Download or read book Web Marketing for Small Businesses written by Stephanie Diamond and published by Sourcebooks, Inc.. This book was released on 2008 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: Web Marketing for Small Businesses shows entrepreneurs how to take advantage of the marketing opportunities on the Internet to get the word out about their business and win new customers.

Illuminate

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Publisher : John Wiley & Sons
ISBN 13 : 0470498455
Total Pages : 90 pages
Book Rating : 4.4/5 (74 download)

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Book Synopsis Illuminate by : David M. Corbin

Download or read book Illuminate written by David M. Corbin and published by John Wiley & Sons. This book was released on 2009-07-28 with total page 90 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn to create a positive work environment by accentuating the positive and illuminating the negative Illuminate argues that we can't create positive work environments without accepting the existence of the negative. Though "positive thinking" has its place in the work world, we can't ignore the negative, whether it be in the form of challenges, problems, limitations, or other negative business realities. In order to foster healthy, functional business, we have to create a culture that allows for open expression and the sharing of ideas-especially when those ideas are negative in nature. The key is that negative situations and conditions should be introduced and dealt with in a strictly positive light. The result is an organization able to look at itself honestly and stay alert to possible threats. A unique kind of business book, Illuminate is written in the style of an allegorical fable that teaches you a three-step process for confronting, examining, and fixing any problem in the office. Offers practical ways for dealing with negative situations to achieve positive outcomes Serious wisdom wrapped in a fictional format Author David Corbin operates a successful consultancy that helps industry and government maximize productivity and, therefore, profitability Corbin is also the star and co-director of the hit 2007 self-help film Pass It On; he is featured in the 2009 Napoleon Hill Foundation Film, Three Feet From Gold If your corporate culture can't deal with the negative without creating more negativity, this is the perfect guide for creating and sustaining a culture of positive change.

The Visual Marketing Revolution

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Author :
Publisher : Pearson Education
ISBN 13 : 0789748657
Total Pages : 360 pages
Book Rating : 4.7/5 (897 download)

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Book Synopsis The Visual Marketing Revolution by : Stephanie Diamond

Download or read book The Visual Marketing Revolution written by Stephanie Diamond and published by Pearson Education. This book was released on 2013 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt: Skip past the filters: jump straight into your customer`s powerful visual instinct,where 83% of all humen learning is processed.

Own Your Niche

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Author :
Publisher :
ISBN 13 : 9781935953289
Total Pages : 230 pages
Book Rating : 4.9/5 (532 download)

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Book Synopsis Own Your Niche by : Stephanie Chandler

Download or read book Own Your Niche written by Stephanie Chandler and published by . This book was released on 2012-01-31 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt: Own Your Niche brings authenticity back to internet marketing, teaching you how to showcase your business with practical, easy-to-use strategies that you can implement yourself. Also included are interviews with successful service-based business owners who share how they have built their audiences and created successful enterprises. If internet marketing sounds intimidating to you, or you've gotten started but need more guidance, this book can remove the fear and give you the solutions you need to achieve your goals. Own Your Niche is ideal for consultants, coaches, freelancers, health and wellness professionals, attorneys, doctors, authors, professional speakers, financial advisers, and other service-based businesses.

The Forever Transaction: How to Build a Subscription Model So Compelling, Your Customers Will Never Want to Leave

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Author :
Publisher : McGraw Hill Professional
ISBN 13 : 1260458717
Total Pages : 266 pages
Book Rating : 4.2/5 (64 download)

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Book Synopsis The Forever Transaction: How to Build a Subscription Model So Compelling, Your Customers Will Never Want to Leave by : Robbie Kellman Baxter

Download or read book The Forever Transaction: How to Build a Subscription Model So Compelling, Your Customers Will Never Want to Leave written by Robbie Kellman Baxter and published by McGraw Hill Professional. This book was released on 2020-03-31 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: Develop and cultivate the kind of robust, long-term customer relationships that power companies like Nike, Spotify, LinkedIn, and Target More and more companies are concluding that the potential rewards of subscription-based products and services are worth the risk of radically changing their business models. They’re correct. The Membership Economy is here and it’s here to stay—and if you want to compete for the long run, you need to join it. Strategy consultant Robbie Kellman Baxter has been helping companies excel in this business environment for more than a decade. Now, in The Forever Transaction, she reveals all her secrets. Whatever industry you’re in, Baxter provides the inspiration, tools, and insight you need to build and execute a business model that will leave your competition in the dust. You’ll find out how industry leaders like Under Armour, Microsoft, and Netflix have created an ever-expanding customer base of loyal subscribers―and are keeping them coming back. You’ll learn how to lead your organization through every step of the process―from initial start-up to new product testing, scaling for long-term growth and sustainability to revamping your culture so everyone works together to optimize customer lifetime value. You’ll also master all the essentials of succeeding in the Membership Economy, like subscription pricing, Software-as-a-Service, digital community engagement, and freemium incentives as a way to turn casual browsers into cash-paying super-users. With The Forever Transaction, you have everything you need to build durable, long-term relationships with every customer, and leverage them for ultimate business success―today, tomorrow, and forever.

The Empathy Edge

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Author :
Publisher : Page Two
ISBN 13 : 198902579X
Total Pages : 0 pages
Book Rating : 4.9/5 (89 download)

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Book Synopsis The Empathy Edge by : Maria Ross

Download or read book The Empathy Edge written by Maria Ross and published by Page Two. This book was released on 2019-10-22 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Furious customers? Missed deadlines? Failed products? The problems your business faces may stem from a single issue: lack of empathy. Being empathetic at work means seeing the situation from another's perspective, and using that vantage point to shape your leadership style, workplace culture, and branding strategy. Pairing her knowledge as a branding expert with proven research and fascinating stories from executives, change-makers and community leaders, Maria Ross reveals exactly how empathy makes brands and organizations stronger and more successful. Ross shows why your business needs to cultivate more empathy now, and shares the habits and traits of empathetic leaders who foster more productivity and loyalty. She gives practical tips, big and small, for how to align your mission and values and hire the right people, cultivating a more empathetic--and innovative--workplace culture. Finally, she gives you the goods on building your empathetic brand in an authentic and proactive way, and shows how doing so results in happier customers, innovative work cultures and increased profits. In this practical playbook for businesses of all types, Maria Ross proves that empathy is not just good for society--it's great for business, and may transform you at a personal level, too.

The Small Business Bible

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 0470527773
Total Pages : 511 pages
Book Rating : 4.4/5 (75 download)

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Book Synopsis The Small Business Bible by : Steven D. Strauss

Download or read book The Small Business Bible written by Steven D. Strauss and published by John Wiley & Sons. This book was released on 2009-04-13 with total page 511 pages. Available in PDF, EPUB and Kindle. Book excerpt: For a comprehensive, easy-to-read, A-to-Z library of everything a small business owner would need to know about starting and succeeding in business, consult The Small Business Bible: Everything You Need to Know to Succeed in Your Small Business, 2nd Edition. Discover candid advice, effective techniques, insider information, and success secrets that will boost you confidence. This updated editions is even more accessible, with easy-to-follow information from starting, running, and growing a business to new chapters on green business practices, technology tips, and marketing tools.

The Economy of You

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Author :
Publisher : AMACOM
ISBN 13 : 0814432743
Total Pages : 269 pages
Book Rating : 4.8/5 (144 download)

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Book Synopsis The Economy of You by : Kimberly Palmer

Download or read book The Economy of You written by Kimberly Palmer and published by AMACOM. This book was released on 2014-01-16 with total page 269 pages. Available in PDF, EPUB and Kindle. Book excerpt: The microbusiness is huge! That’s not just a play on words but an indisputable fact that millions of budding entrepreneurs have already figured out. On top of adding to their income and creating safety nets in case the ax falls at work, they have been able to unlock their creativity and find a sense of fulfillment they never dreamed possible--or rather day-dreamed possible from their uninspiring cubicle.In The Economy of You, author and microbusiness owner herself Kimberly Palmer illuminates the everyday faces behind this growing movement, starting with her own journey. Readers will meet a deli employee who makes custom cakes at night, an instrument repairman who sells voice-overs on his website, a videographer who started a profitable publishing house on the side, and many other inspirational examples of those who have discovered how to turn their joys and hobbies into a profitable microbusiness. Interwoven in the profiles are concrete guidelines for readers looking to launch rewarding businesses of their own, including: • Tips for figuring out the ideal side gig • Ideas for keeping start-up costs low • Advice on juggling a fledgling enterprise and a full-time job • Branding and marketing basics that bring results • When and what to offer for free • And much moreYour employer can guarantee nothing but today’s wages. It’s up to YOU to build real financial stability. It’s empowering, gratifying, and now easy to do with The Economy of You.