Business Applications Of Artificial Intelligence

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Artificial Intelligence

Author : Harvard Business Review
Publisher : HBR Insights
ISBN 13 : 9781633697898
Total Pages : 160 pages
Book Rating : 4.6/5 (978 download)

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Book Synopsis Artificial Intelligence by : Harvard Business Review

Download or read book Artificial Intelligence written by Harvard Business Review and published by HBR Insights. This book was released on 2019 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: Companies that don't use AI to their advantage will soon be left behind. Artificial intelligence and machine learning will drive a massive reshaping of the economy and society. What should you and your company be doing right now to ensure that your business is poised for success? These articles by AI experts and consultants will help you understand today's essential thinking on what AI is capable of now, how to adopt it in your organization, and how the technology is likely to evolve in the near future. Artificial Intelligence: The Insights You Need from Harvard Business Review will help you spearhead important conversations, get going on the right AI initiatives for your company, and capitalize on the opportunity of the machine intelligence revolution. Catch up on current topics and deepen your understanding of them with the Insights You Need series from Harvard Business Review. Featuring some of HBR's best and most recent thinking, Insights You Need titles are both a primer on today's most pressing issues and an extension of the conversation, with interesting research, interviews, case studies, and practical ideas to help you explore how a particular issue will impact your company and what it will mean for you and your business.

Artificial Intelligence in Practice

Author : Bernard Marr
Publisher : John Wiley & Sons
ISBN 13 : 1119548969
Total Pages : 352 pages
Book Rating : 4.1/5 (195 download)

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Book Synopsis Artificial Intelligence in Practice by : Bernard Marr

Download or read book Artificial Intelligence in Practice written by Bernard Marr and published by John Wiley & Sons. This book was released on 2019-04-15 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cyber-solutions to real-world business problems Artificial Intelligence in Practice is a fascinating look into how companies use AI and machine learning to solve problems. Presenting 50 case studies of actual situations, this book demonstrates practical applications to issues faced by businesses around the globe. The rapidly evolving field of artificial intelligence has expanded beyond research labs and computer science departments and made its way into the mainstream business environment. Artificial intelligence and machine learning are cited as the most important modern business trends to drive success. It is used in areas ranging from banking and finance to social media and marketing. This technology continues to provide innovative solutions to businesses of all sizes, sectors and industries. This engaging and topical book explores a wide range of cases illustrating how businesses use AI to boost performance, drive efficiency, analyse market preferences and many others. Best-selling author and renowned AI expert Bernard Marr reveals how machine learning technology is transforming the way companies conduct business. This detailed examination provides an overview of each company, describes the specific problem and explains how AI facilitates resolution. Each case study provides a comprehensive overview, including some technical details as well as key learning summaries: Understand how specific business problems are addressed by innovative machine learning methods Explore how current artificial intelligence applications improve performance and increase efficiency in various situations Expand your knowledge of recent AI advancements in technology Gain insight on the future of AI and its increasing role in business and industry Artificial Intelligence in Practice: How 50 Successful Companies Used Artificial Intelligence to Solve Problems is an insightful and informative exploration of the transformative power of technology in 21st century commerce.

Applications of Artificial Intelligence in Business and Finance 5.0

Author : Richa Goel
Publisher : CRC Press
ISBN 13 : 1040155499
Total Pages : 249 pages
Book Rating : 4.0/5 (41 download)

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Book Synopsis Applications of Artificial Intelligence in Business and Finance 5.0 by : Richa Goel

Download or read book Applications of Artificial Intelligence in Business and Finance 5.0 written by Richa Goel and published by CRC Press. This book was released on 2024-12-06 with total page 249 pages. Available in PDF, EPUB and Kindle. Book excerpt: This new book provides a valuable overview of how artificial intelligence (AI) applications are transforming global businesses and financial organizations, looking at the newest artificial intelligence-based solutions for e-commerce, corporate management, finance, banking and trading, and more. Chapters look at using AI and machine learning techniques to forecast and assess financial risks such as liquidity risk, volatility risk, and credit risk. The book also describes the use of natural language processing and text mining paired with machine learning models to assist in guiding sophisticated investors and corporate managers in financial decision making. Other topics include cryptocurrency in emerging markets; the role of artificial intelligence in making a positive impact on sustainable development; the use of fintech for micro, small and medium enterprises; the role of AI i financial education; the application of artificial intelligence in cyber security; and more.

Applications of Artificial Intelligence in Business, Education and Healthcare

Author : Allam Hamdan
Publisher : Springer Nature
ISBN 13 : 3030720802
Total Pages : 503 pages
Book Rating : 4.0/5 (37 download)

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Book Synopsis Applications of Artificial Intelligence in Business, Education and Healthcare by : Allam Hamdan

Download or read book Applications of Artificial Intelligence in Business, Education and Healthcare written by Allam Hamdan and published by Springer Nature. This book was released on 2021-07-12 with total page 503 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book focuses on the implementation of Artificial Intelligence in Business, Education and Healthcare, It includes research articles and expository papers on the applications of Artificial Intelligence on Decision Making, Entrepreneurship, Social Media, Healthcare, Education, Public Sector, FinTech, and RegTech. It also discusses the role of Artificial Intelligence in the current COVID-19 pandemic, in the health sector, education, and others. It also discusses the impact of Artificial Intelligence on decision-making in vital sectors of the economy.

Artificial Intelligence for Business

Author : Doug Rose
Publisher : FT Press
ISBN 13 : 0136556663
Total Pages : 293 pages
Book Rating : 4.1/5 (365 download)

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Book Synopsis Artificial Intelligence for Business by : Doug Rose

Download or read book Artificial Intelligence for Business written by Doug Rose and published by FT Press. This book was released on 2020-12-09 with total page 293 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Easy Introduction to Machine Learning (Ml) for Nontechnical People--In Business and Beyond Artificial Intelligence for Business is your plain-English guide to Artificial Intelligence (AI) and Machine Learning (ML): how they work, what they can and cannot do, and how to start profiting from them. Writing for nontechnical executives and professionals, Doug Rose demystifies AI/ML technology with intuitive analogies and explanations honed through years of teaching and consulting. Rose explains everything from early “expert systems” to advanced deep learning networks. First, Rose explains how AI and ML emerged, exploring pivotal early ideas that continue to influence the field. Next, he deepens your understanding of key ML concepts, showing how machines can create strategies and learn from mistakes. Then, Rose introduces current powerful neural networks: systems inspired by the structure and function of the human brain. He concludes by introducing leading AI applications, from automated customer interactions to event prediction. Throughout, Rose stays focused on business: applying these technologies to leverage new opportunities and solve real problems. Compare the ways a machine can learn, and explore current leading ML algorithms Start with the right problems, and avoid common AI/ML project mistakes Use neural networks to automate decision-making and identify unexpected patterns Help neural networks learn more quickly and effectively Harness AI chatbots, virtual assistants, virtual agents, and conversational AI applications

Artificial Intelligence and its Impact on Business

Author : Wolfgang Amann
Publisher : IAP
ISBN 13 : 1648020755
Total Pages : 212 pages
Book Rating : 4.6/5 (48 download)

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Book Synopsis Artificial Intelligence and its Impact on Business by : Wolfgang Amann

Download or read book Artificial Intelligence and its Impact on Business written by Wolfgang Amann and published by IAP. This book was released on 2020-06-01 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: Artificial intelligence (AI) technologies are one of top investment priorities in these days. They are aimed at finding applications in fields of special value for humans, including education. The fourth industrial revolution will replace not only human hands but also human brains, the time of machines requires new forms of work and new ways of business education, however we must be aware that if there is no control of human-chatbot interaction, there is a risk of losing sight of this interaction’s goal. First, it is important to get people to truly understand AI systems, to intentionally participate in their use, as well as to build their trust, because “the measure of success for AI applications is the value they create for human lives” (Stanford University 2016, 33). Consequently, society needs to adapt to AI applications if it is to extend its benefits and mitigate the inevitable errors and failures. This is why it is highly recommended to create new AI-powered tools for education that are the result of cooperation between AI researchers and humanities’ and social sciences’ researchers, who can identify cognitive processes and human behaviors. This book is authored by a range of international experts with a diversity of backgrounds and perspectives hopefully bringing us closer to the responses for the questions what we should teach (what the ‘right’ set of future skills is), how we should teach (the way in which schools should teach and assess them) and where we should teach (what implications does AI have for today’s education infrastructure). We must remember as we have already noticed before “…education institutions would need to ensure that that they have an appropriate infrastructure, as well as the safety and credibility of AI-based systems. Ultimately, the law and policies need to adjust to the rapid pace of AI development, because the formal responsibility for appropriate learning outcomes will in future be divided between a teacher and a machine. Above all, we should ensure that AI respect human and civil rights (Stachowicz-Stanusch, Amann, 2018)”.

Artificial Intelligence for Business

Author : Rajendra Akerkar
Publisher : Springer
ISBN 13 : 331997436X
Total Pages : 92 pages
Book Rating : 4.3/5 (199 download)

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Book Synopsis Artificial Intelligence for Business by : Rajendra Akerkar

Download or read book Artificial Intelligence for Business written by Rajendra Akerkar and published by Springer. This book was released on 2018-08-11 with total page 92 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers a practical guide to artificial intelligence (AI) techniques that are used in business. The book does not focus on AI models and algorithms, but instead provides an overview of the most popular and frequently used models in business. This allows the book to easily explain AI paradigms and concepts for business students and executives. Artificial Intelligence for Business is divided into six chapters. Chapter 1 begins with a brief introduction to AI and describes its relationship with machine learning, data science and big data analytics. Chapter 2 presents core machine learning workflow and the most effective machine learning techniques. Chapter 3 deals with deep learning, a popular technique for developing AI applications. Chapter 4 introduces recommendation engines for business and covers how to use them to be more competitive. Chapter 5 features natural language processing (NLP) for sentiment analysis focused on emotions. With the help of sentiment analysis, businesses can understand their customers better to improve their experience, which will help the businesses change their market position. Chapter 6 states potential business prospects of AI and the benefits that companies can realize by implementing AI in their processes.

Artificial Intelligence and Machine Learning in Business Management

Author : Sandeep Kumar Panda
Publisher : CRC Press
ISBN 13 : 1000432114
Total Pages : 279 pages
Book Rating : 4.0/5 (4 download)

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Book Synopsis Artificial Intelligence and Machine Learning in Business Management by : Sandeep Kumar Panda

Download or read book Artificial Intelligence and Machine Learning in Business Management written by Sandeep Kumar Panda and published by CRC Press. This book was released on 2021-11-04 with total page 279 pages. Available in PDF, EPUB and Kindle. Book excerpt: Artificial Intelligence and Machine Learning in Business Management The focus of this book is to introduce artificial intelligence (AI) and machine learning (ML) technologies into the context of business management. The book gives insights into the implementation and impact of AI and ML to business leaders, managers, technology developers, and implementers. With the maturing use of AI or ML in the field of business intelligence, this book examines several projects with innovative uses of AI beyond data organization and access. It follows the Predictive Modeling Toolkit for providing new insight on how to use improved AI tools in the field of business. It explores cultural heritage values and risk assessments for mitigation and conservation and discusses on-shore and off-shore technological capabilities with spatial tools for addressing marketing and retail strategies, and insurance and healthcare systems. Taking a multidisciplinary approach for using AI, this book provides a single comprehensive reference resource for undergraduate, graduate, business professionals, and related disciplines.

Research Anthology on Artificial Intelligence Applications in Security

Author : Management Association, Information Resources
Publisher : IGI Global
ISBN 13 : 1799877485
Total Pages : 2253 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Research Anthology on Artificial Intelligence Applications in Security by : Management Association, Information Resources

Download or read book Research Anthology on Artificial Intelligence Applications in Security written by Management Association, Information Resources and published by IGI Global. This book was released on 2020-11-27 with total page 2253 pages. Available in PDF, EPUB and Kindle. Book excerpt: As industries are rapidly being digitalized and information is being more heavily stored and transmitted online, the security of information has become a top priority in securing the use of online networks as a safe and effective platform. With the vast and diverse potential of artificial intelligence (AI) applications, it has become easier than ever to identify cyber vulnerabilities, potential threats, and the identification of solutions to these unique problems. The latest tools and technologies for AI applications have untapped potential that conventional systems and human security systems cannot meet, leading AI to be a frontrunner in the fight against malware, cyber-attacks, and various security issues. However, even with the tremendous progress AI has made within the sphere of security, it’s important to understand the impacts, implications, and critical issues and challenges of AI applications along with the many benefits and emerging trends in this essential field of security-based research. Research Anthology on Artificial Intelligence Applications in Security seeks to address the fundamental advancements and technologies being used in AI applications for the security of digital data and information. The included chapters cover a wide range of topics related to AI in security stemming from the development and design of these applications, the latest tools and technologies, as well as the utilization of AI and what challenges and impacts have been discovered along the way. This resource work is a critical exploration of the latest research on security and an overview of how AI has impacted the field and will continue to advance as an essential tool for security, safety, and privacy online. This book is ideally intended for cyber security analysts, computer engineers, IT specialists, practitioners, stakeholders, researchers, academicians, and students interested in AI applications in the realm of security research.

Artificial Intelligence for Business Optimization

Author : Bhuvan Unhelkar
Publisher : CRC Press
ISBN 13 : 1000409473
Total Pages : 295 pages
Book Rating : 4.0/5 (4 download)

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Book Synopsis Artificial Intelligence for Business Optimization by : Bhuvan Unhelkar

Download or read book Artificial Intelligence for Business Optimization written by Bhuvan Unhelkar and published by CRC Press. This book was released on 2021-08-09 with total page 295 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explains how AI and Machine Learning can be applied to help businesses solve problems, support critical thinking and ultimately create customer value and increase profit. By considering business strategies, business process modeling, quality assurance, cybersecurity, governance and big data and focusing on functions, processes, and people’s behaviors it helps businesses take a truly holistic approach to business optimization. It contains practical examples that make it easy to understand the concepts and apply them. It is written for practitioners (consultants, senior executives, decision-makers) dealing with real-life business problems on a daily basis, who are keen to develop systematic strategies for the application of AI/ML/BD technologies to business automation and optimization, as well as researchers who want to explore the industrial applications of AI and higher-level students.

Applied Artificial Intelligence: Where AI Can Be Used In Business

Author : Francesco Corea
Publisher : Springer
ISBN 13 : 331977252X
Total Pages : 47 pages
Book Rating : 4.3/5 (197 download)

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Book Synopsis Applied Artificial Intelligence: Where AI Can Be Used In Business by : Francesco Corea

Download or read book Applied Artificial Intelligence: Where AI Can Be Used In Business written by Francesco Corea and published by Springer. This book was released on 2018-03-09 with total page 47 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book deals with artificial intelligence (AI) and its several applications. It is not an organic text that should be read from the first page onwards, but rather a collection of articles that can be read at will (or at need). The idea of this work is indeed to provide some food for thoughts on how AI is impacting few verticals (insurance and financial services), affecting horizontal and technical applications (speech recognition and blockchain), and changing organizational structures (introducing new figures or dealing with ethical issues). The structure of the chapter is very similar, so I hope the reader won’t find difficulties in establishing comparisons or understanding the differences between specific problems AI is being used for. The first chapter of the book is indeed showing the potential and the achievements of new AI techniques in the speech recognition domain, touching upon the topics of bots and conversational interfaces. The second and thirds chapter tackle instead verticals that are historically data-intensive but not data-driven, i.e., the financial sector and the insurance one. The following part of the book is the more technical one (and probably the most innovative), because looks at AI and its intersection with another exponential technology, namely the blockchain. Finally, the last chapters are instead more operative, because they concern new figures to be hired regardless of the organization or the sector, and ethical and moral issues related to the creation and implementation of new type of algorithms.

The Application of Artificial Intelligence

Author : Zoltán Somogyi
Publisher : Springer Nature
ISBN 13 : 3030600327
Total Pages : 448 pages
Book Rating : 4.0/5 (36 download)

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Book Synopsis The Application of Artificial Intelligence by : Zoltán Somogyi

Download or read book The Application of Artificial Intelligence written by Zoltán Somogyi and published by Springer Nature. This book was released on 2021-03-11 with total page 448 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents a unique, understandable view of machine learning using many practical examples and access to free professional software and open source code. The user-friendly software can immediately be used to apply everything you learn in the book without the need for programming. After an introduction to machine learning and artificial intelligence, the chapters in Part II present deeper explanations of machine learning algorithms, performance evaluation of machine learning models, and how to consider data in machine learning environments. In Part III the author explains automatic speech recognition, and in Part IV biometrics recognition, face- and speaker-recognition. By Part V the author can then explain machine learning by example, he offers cases from real-world applications, problems, and techniques, such as anomaly detection and root cause analyses, business process improvement, detecting and predicting diseases, recommendation AI, several engineering applications, predictive maintenance, automatically classifying datasets, dimensionality reduction, and image recognition. Finally, in Part VI he offers a detailed explanation of the AI-TOOLKIT, software he developed that allows the reader to test and study the examples in the book and the application of machine learning in professional environments. The author introduces core machine learning concepts and supports these with practical examples of their use, so professionals will appreciate his approach and use the book for self-study. It will also be useful as a supplementary resource for advanced undergraduate and graduate courses on machine learning and artificial intelligence.

Artificial Intelligence for Marketing

Author : Jim Sterne
Publisher : John Wiley & Sons
ISBN 13 : 1119406331
Total Pages : 373 pages
Book Rating : 4.1/5 (194 download)

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Book Synopsis Artificial Intelligence for Marketing by : Jim Sterne

Download or read book Artificial Intelligence for Marketing written by Jim Sterne and published by John Wiley & Sons. This book was released on 2017-08-14 with total page 373 pages. Available in PDF, EPUB and Kindle. Book excerpt: A straightforward, non-technical guide to the next major marketing tool Artificial Intelligence for Marketing presents a tightly-focused introduction to machine learning, written specifically for marketing professionals. This book will not teach you to be a data scientist—but it does explain how Artificial Intelligence and Machine Learning will revolutionize your company's marketing strategy, and teach you how to use it most effectively. Data and analytics have become table stakes in modern marketing, but the field is ever-evolving with data scientists continually developing new algorithms—where does that leave you? How can marketers use the latest data science developments to their advantage? This book walks you through the "need-to-know" aspects of Artificial Intelligence, including natural language processing, speech recognition, and the power of Machine Learning to show you how to make the most of this technology in a practical, tactical way. Simple illustrations clarify complex concepts, and case studies show how real-world companies are taking the next leap forward. Straightforward, pragmatic, and with no math required, this book will help you: Speak intelligently about Artificial Intelligence and its advantages in marketing Understand how marketers without a Data Science degree can make use of machine learning technology Collaborate with data scientists as a subject matter expert to help develop focused-use applications Help your company gain a competitive advantage by leveraging leading-edge technology in marketing Marketing and data science are two fast-moving, turbulent spheres that often intersect; that intersection is where marketing professionals pick up the tools and methods to move their company forward. Artificial Intelligence and Machine Learning provide a data-driven basis for more robust and intensely-targeted marketing strategies—and companies that effectively utilize these latest tools will reap the benefit in the marketplace. Artificial Intelligence for Marketing provides a nontechnical crash course to help you stay ahead of the curve.

The Artificial Intelligence Imperative

Author : Anastassia Lauterbach
Publisher : Bloomsbury Publishing USA
ISBN 13 :
Total Pages : 240 pages
Book Rating : 4.2/5 (16 download)

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Book Synopsis The Artificial Intelligence Imperative by : Anastassia Lauterbach

Download or read book The Artificial Intelligence Imperative written by Anastassia Lauterbach and published by Bloomsbury Publishing USA. This book was released on 2018-04-12 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: This practical guide to artificial intelligence and its impact on industry dispels common myths and calls for cross-sector, collaborative leadership for the responsible design and embedding of AI in the daily work of businesses and oversight by boards. Artificial intelligence has arrived, and it's coming to a business near you. The disruptive impact of AI on the global economy—from health care to energy, financial services to agriculture, and defense to media—is enormous. Technology literacy is a must for traditional businesses, their boards, policy makers, and governance professionals. This is the first book to explain where AI comes from, why it has emerged as one of the most powerful forces in mergers and acquisitions and research and development, and what companies need to do to implement it successfully. It equips business leaders with a practical roadmap for competing and even thriving in the face of the coming AI revolution. The authors analyze competitive trends, provide industry and governance examples, and explain interactions between AI and other digital technologies, such as blockchain, cybersecurity, and the Internet of Things. At the same time, AI experts will learn how their research and products can increase the competitiveness of their businesses, and corporate boards will come away with a thorough knowledge of the AI governance, ethics, and risk questions to ask.

Impact of ICTs on Event Management and Marketing

Author : Birdir, Kemal
Publisher : IGI Global
ISBN 13 : 1799849554
Total Pages : 357 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Impact of ICTs on Event Management and Marketing by : Birdir, Kemal

Download or read book Impact of ICTs on Event Management and Marketing written by Birdir, Kemal and published by IGI Global. This book was released on 2020-12-04 with total page 357 pages. Available in PDF, EPUB and Kindle. Book excerpt: Conferences, symposiums, and other large events that take place at far away hotels require many hours of preparation to plan and need a capable event staff to market. Without the innovative technologies that have changed the face of the tourism industry, many destinations would be unequipped to handle such a task. Impact of ICTs on Event Management and Marketing is a collection of innovative research on the methods and applications of information and communications technologies on almost all facets of hospitality and tourism-related businesses including hotels, restaurants, and other tourism areas. While highlighting topics including digital marketing, artificial intelligence, and event tourism, this book is ideally designed for business managers, event planners, and marketing professionals.

Enterprise Artificial Intelligence Transformation

Author : Rashed Haq
Publisher : John Wiley & Sons
ISBN 13 : 1119665973
Total Pages : 368 pages
Book Rating : 4.1/5 (196 download)

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Book Synopsis Enterprise Artificial Intelligence Transformation by : Rashed Haq

Download or read book Enterprise Artificial Intelligence Transformation written by Rashed Haq and published by John Wiley & Sons. This book was released on 2020-06-10 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: Enterprise Artificial Intelligence Transformation AI is everywhere. From doctor's offices to cars and even refrigerators, AI technology is quickly infiltrating our daily lives. AI has the ability to transform simple tasks into technological feats at a human level. This will change the world, plain and simple. That's why AI mastery is such a sought-after skill for tech professionals. Author Rashed Haq is a subject matter expert on AI, having developed AI and data science strategies, platforms, and applications for Publicis Sapient's clients for over 10 years. He shares that expertise in the new book, Enterprise Artificial Intelligence Transformation. The first of its kind, this book grants technology leaders the insight to create and scale their AI capabilities and bring their companies into the new generation of technology. As AI continues to grow into a necessary feature for many businesses, more and more leaders are interested in harnessing the technology within their own organizations. In this new book, leaders will learn to master AI fundamentals, grow their career opportunities, and gain confidence in machine learning. Enterprise Artificial Intelligence Transformation covers a wide range of topics, including: Real-world AI use cases and examples Machine learning, deep learning, and slimantic modeling Risk management of AI models AI strategies for development and expansion AI Center of Excellence creating and management If you're an industry, business, or technology professional that wants to attain the skills needed to grow your machine learning capabilities and effectively scale the work you're already doing, you'll find what you need in Enterprise Artificial Intelligence Transformation.

Lean AI

Author : Lomit Patel
Publisher : O'Reilly Media
ISBN 13 : 1492059285
Total Pages : 237 pages
Book Rating : 4.4/5 (92 download)

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Book Synopsis Lean AI by : Lomit Patel

Download or read book Lean AI written by Lomit Patel and published by O'Reilly Media. This book was released on 2020-01-30 with total page 237 pages. Available in PDF, EPUB and Kindle. Book excerpt: How can startups successfully scale customer acquisition and revenue growth with a Lean team? Out-of-the-box acquisition solutions from Facebook, Google, and others provide a good start, but the companies that can tailor those solutions to meet their specific needs, objectives, and goals will come out winners. But that hasn’t been an easy task—until now. With this practical book, author Lomit Patel shows you how to use AI and automation to provide an operational layer atop those acquisition solutions to deliver amazing results for your company. You’ll learn how to adapt, customize, and personalize cross-channel user journeys to help your company attract and retain customers—to usher in the new age of Autonomous Marketing. Learn how AI and automation can support the customer acquisition efforts of a Lean Startup Dive into Customer Acquisition 3.0, an initiative for gaining and retaining customers Explore ways to use AI for marketing purposes Understand the key metrics for determining the growth of your startup Determine the right strategy to foster user acquisition in your company Manage the increased complexity and risk inherent in AI projects