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Business Alchemy Turning Ideas Into Gold
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Book Synopsis Business Alchemy: Turning Ideas into Gold by : William R. Cobb
Download or read book Business Alchemy: Turning Ideas into Gold written by William R. Cobb and published by AuthorHouse. This book was released on 2012-06-21 with total page 413 pages. Available in PDF, EPUB and Kindle. Book excerpt: Entrepreneurs play a vital role in economic development as key contributors to technological innovation and new job growth. We discovered that many people, just like you, have the urge to create an enterprise; to help themselves and to make a difference in this world. While successful entrepreneurs like Steve Jobs and Bill Gates are well publicized, the harsh reality is that most new businesses are prone to failure because they dont have access to accurate information about the entrepreneurial process. This book is a word map for guiding you through that process, from refining your business idea and securing capital to a successful launch into the marketplace. There are many types of business ideas to pursue and you are probably better educated than many historic entrepreneurs - both Thomas Edison and Ray Kroc being high school dropouts and both Steve Jobs and Bill Gates being college dropouts. If you hunger to be your own boss and to make a contribution to society with your ideas, then Business Alchemy: Turning Ideas into Gold has the information for which you have been searching.
Book Synopsis How Creativity Rules the World by : Maria Brito
Download or read book How Creativity Rules the World written by Maria Brito and published by HarperCollins Leadership. This book was released on 2022-03-15 with total page 286 pages. Available in PDF, EPUB and Kindle. Book excerpt: Axiom Business Book Award Winner in Entrepreneurship Category Learn to make creativity work for your career. Anyone, regardless of who you are or what you do, can cultivate the habits, actions, and attitudes that inspire creativity and innovation. There has never been a more crucial time than now to develop your creativity and your ability to innovate. Coming up with original ideas of value is today’s most precious skill. How Creativity Rules the World shows that, despite contrary beliefs, creativity can be taught and learned by anyone. Creativity is an inexhaustible resource that is the key to thriving in the business world and beyond. This timeless guide promises to make the creative process of successful seven-figure artists and billion-dollar entrepreneurs—as well as Maria’s own—accessible and actionable for you to take the power of their ideas to the next level. In How Creativity Rules the World, you will learn how to: Overcome limiting thoughts and dispel myths about creativity. Unleash creativity through concrete data, historical passages, and examples of modern entrepreneurship. Develop timeless habits, principles, and tools that worked six centuries ago and continue to work today. Employ creativity in an everyday context to produce extraordinary results. With revealing studies and stories spanning business and art, this book is a deep dive into history, culture, psychology, science, and entrepreneurship; analyzing the elements used by some of the most creative minds today and throughout the last 600 years. Contemporary art curator and founder of The Groove, Maria Brito discovered the power of creativity when she transitioned from being an unhappy Harvard-trained corporate lawyer to a thriving entrepreneur and innovator in the art world. After applying the principles in How Creativity Rules the World to her own business, Maria started teaching them to hundreds of people, ranging from entrepreneurs to artists to CEOs. Proven by her students’ creative successes, Maria will guide you to strike gold with your ideas as well.
Book Synopsis Synaptic Alchemy by : Steven Cardinale
Download or read book Synaptic Alchemy written by Steven Cardinale and published by . This book was released on 2020-10-10 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Entrepreneurship & Innovation take on a new way of looking at success by looking at them through the eyes of an ancient path of masters
Book Synopsis Business Alchemy by : William R. Cobb
Download or read book Business Alchemy written by William R. Cobb and published by AuthorHouse. This book was released on 2012 with total page 410 pages. Available in PDF, EPUB and Kindle. Book excerpt: Entrepreneurs play a vital role in economic development as key contributors to technological innovation and new job growth. We discovered that many people, just like you, have the urge to create an enterprise; to help themselves and to make a difference in this world. While successful entrepreneurs like Steve Jobs and Bill Gates are well publicized, the harsh reality is that most new businesses are prone to failure because they don't have access to accurate information about the entrepreneurial process. This book is a "word map" for guiding you through that process, from refining your business idea and securing capital to a successful launch into the marketplace. There are many types of business ideas to pursue and you are probably better educated than many historic entrepreneurs - both Thomas Edison and Ray Kroc being high school dropouts and both Steve Jobs and Bill Gates being college dropouts. If you hunger to be your own boss and to make a contribution to society with your ideas, then Business Alchemy: Turning Ideas into Gold has the information for which you have been searching.
Download or read book Almost Alchemy written by Dan S. Kennedy and published by Forbesbooks. This book was released on 2019-10-23 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: CHANGE YOUR MATH CHANGE YOUR BUSINESS CHANGE YOUR LIFE Almost Alchemy challenges your existing beliefs and self-imposed limitations--forcing you to re-imagine, reinvent, and reorganize your business to achieve and exceed goals in a systematic and sustainable way. In this radical new book, Dan Kennedy destroys the myth that "Knowledge is Power" by exposing 20 different proven strategies to ensure business sustainability and maximize wealth extraction. It is thought-provoking, cage-rattling and mind blowing all in one. Alchemy isn't writing slightly better copy or tweaking your marketing to take advantage of some new media or some other hot trend. Instead, it's about reinventing the way you think about your business, recognizing the "brutal realities" that few dare to embrace or refuse to even recognize... and turning information into ACTION and PROFIT. In its mythical context, Alchemy was about one thing and one thing only: transforming ordinary metals into gold. And like thousands of others, you may start this book thinking you're in an ordinary business and finish realizing you instead have a different, bigger, better, more valuable one.
Download or read book Alchemy written by Rory Sutherland and published by HarperCollins. This book was released on 2019-05-07 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: HOW DOES MAGIC HAPPEN? The Ogilvy advertising legend—“one of the leading minds in the world of branding” (NPR)—explores the art and science of conjuring irresistible products and ideas. "Sutherland, the legendary Vice Chairman of Ogilvy, uses his decades of experience to dissect human spending behavior in an insanely entertaining way. Alchemy combines scientific research with hilarious stories and case studies of campaigns for AmEx, Microsoft and the like. This is a must-read." —Entrepreneur ("Best Books of the Year") Why is Red Bull so popular, though everyone—everyone!—hates the taste? Humans are, in a word, irrational, basing decisions as much on subtle external signals (that little blue can) as on objective qualities (flavor, price, quality). The surrounding world, meanwhile, is irreducibly complex and random. This means future success can’t be projected on any accounting spreadsheet. To strike gold, you must master the dark art and curious science of conjuring irresistible ideas: alchemy. Based on thirty years of field work inside the largest experiment in human behavior ever conceived—the forever-unfolding pageant of consumer capitalism—Alchemy, the revolutionary book by Ogilvy advertising legend Rory Sutherland, whose TED talks have been viewed nearly seven million times, decodes human behavior, blending leading-edge scientific research, absurdly entertaining storytelling, deep psychological insight, and practical case studies from his storied career working on campaigns for AmEx, Microsoft, and others. Heralded as “one of the leading minds in the world of branding” by NPR and "the don of modern advertising" by The Times, Sutherland is a unique thought leader, as comfortable exchanging ideas with Nobel Prize winners Daniel Kahneman and Richard Thaler (both interviewed in these pages) as he is crafting the next product launch. His unconventional and relentlessly curious approach has led him to discover that the most compelling secrets to human decision-making can be found in surprising places: What can honey bees teach us about creating a sustainable business? How could budget airlines show us how to market a healthcare system? Why is it better to be vaguely right than precisely wrong? What might soccer penalty kicks teach us about the dangers of risk-aversion? Better “branding,” Sutherland reveals, can also be employed not just to sell products, but to promote a variety of social aims, like getting people to pay taxes, improving public health outcomes, or encouraging more women to pursue careers in tech. Equally startling and profound, Sutherland’s journey through the strange world of decision making is filled with astonishing lessons for all aspects of life and business.
Book Synopsis Turning Text Into Gold by : Bill Inmon
Download or read book Turning Text Into Gold written by Bill Inmon and published by . This book was released on 2017 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book will introduce you to the world of taxonomies and textual analytics. In our distant past, we attempted to create wealth by turning everyday substances into gold. This was early alchemy, and ultimately it did not work. But the world has changed. Today we have a type of "modern alchemy" that really can create gold. We can transform voluminous text into a wealth of knowledge. Text is a common fabric of society, yet it is still challenging for our technology to make sense of text. This is where taxonomies can help. In this book, legendary Bill Inmon will introduce you to the concept of taxonomies and how they are used to simplify and understand text. We emphasize the practical aspects of taxonomies, and the subsequent usage of taxonomies as a basis for textual analytics. This book is for managers who have to deal with text, students of computer science, programmers who need to understand taxonomies, systems analysts who hope to draw business value out of a body of text, and especially those who are struggling to decode data lakes. Hopefully for those individuals (and many more), this book will serve as both an introduction to taxonomies and a guide to how taxonomies can be used to bring text into the realm of corporate decision-making. This book will introduce you to the world of taxonomies, as well as explore: - Simple and complex taxonomies - Ontologies - Obtaining taxonomies - Changing taxonomies - Taxonomies and data models - Types of textual data - Textual analytics. In addition, several case studies are presented from industries as diverse as banking, call centers, and travel.
Book Synopsis Entrepreneurship and Small Business Management Student Activity Workbook by : Earl C. Meyer
Download or read book Entrepreneurship and Small Business Management Student Activity Workbook written by Earl C. Meyer and published by McGraw-Hill/Glencoe. This book was released on 1993-05 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Alchemical Psychology by : Thom F. Cavalli
Download or read book Alchemical Psychology written by Thom F. Cavalli and published by Penguin. This book was released on 2002-03-04 with total page 385 pages. Available in PDF, EPUB and Kindle. Book excerpt: Alchemical practices have been reborn in our contemporary world under the rubric of Jungianism, transpersonal psychology, or depth psychology. But in Alchemical Psychology, Thom F. Cavalli, Ph.D., takes us directly to the source—and on a wonderful adventure into the true nature of our hearts and minds. In a book that sparkles with verve, life, and practicality, Dr. Cavalli explains how alchemy was one of humankind’s earliest efforts to transform the nature of consciousness. What little-known or underground arts did alchemists practice in pursuit of self-transformation—and how can they enrich us today? Using the same practices that he employs with patients, Dr. Cavalli offers readers a plethora of personal exercises that, among other things, enables them to “type” themselves according to ancient alchemical identifiers of nature and personality. He then provides practices that can help free them from the grip of familiar problems and foster true personal growth. Beautifully illustrated with medieval prints from the alchemical tradition, Alchemical Psychology gives readers both a richer understanding of their own natures and of the traditions on which many of our modern therapies are based.
Download or read book Alchemy written by Rory Sutherland and published by Random House. This book was released on 2019-05-07 with total page 301 pages. Available in PDF, EPUB and Kindle. Book excerpt: ‘A breakthrough book. Wonderfully applicable to everything in life, and funny as hell.’ Nassim Nicholas Taleb Why is Red Bull so popular – even though everyone hates the taste? Why do countdown boards on platforms take away the pain of train delays? And why do we prefer stripy toothpaste? Discover the alchemy behind original thinking, as TED Talk superstar and Ogilvy advertising legend Rory Sutherland reveals why abandoning logic and casting aside rationality is the best way to solve any problem. In his first book he blends cutting-edge behavioural science, jaw-dropping stories and a touch of branding magic on his mission to turn us all into idea alchemists. He shows how economists, businesses and governments have got it all wrong: we are not rational creatures who make logical decisions based on evidence. Instead, the big problems we face every day, whether as an individual or in society, could very well be solved by thinking less logically. To be brilliant, you have to be irrational.
Download or read book Actor's Alchemy written by Bruce Miller and published by Rowman & Littlefield. This book was released on 2011-02-01 with total page 249 pages. Available in PDF, EPUB and Kindle. Book excerpt: An actor's script is both a gold mine, and the map to discovering it: if properly read, a script will reveal its riches to you. Unfortunately, most actors never learn to efficiently read the map, or master how to convert what they find in a script into playable gold. Why? Because this aspect of the acting process is seldom taught in a simple and tangible way in the classroom or studio. Acting can – and should – be more than guesswork and instinct. Actor's Alchemy: Finding the Gold in Your Script examines the relationship between the script and what an actor ultimately does on the stage or on screen. Here is a straightforward guide filled with useful information to help actors learn to use their scripts in a specific and analytical way to solve the problems of the scene and bring their elusive characters to life. In learning how to decipher the script, actors will be equipped to make the choices that lead to delivering a gold performance.
Book Synopsis Business Transformed by : Paul Gossen
Download or read book Business Transformed written by Paul Gossen and published by Leadershipinc Press. This book was released on 2007 with total page 63 pages. Available in PDF, EPUB and Kindle. Book excerpt: Business Transformed is a new breed of business book. Funny, light and easy to read, it has a refreshing visual style that allows overloaded managers and executives to ?get it? instantly. WARNING: This book contains seriously fresh business thinking. Business Transformed is loaded with simple tools and questions that managers can use to get results immediately. The roadmap to business transformation: Although humorous and light, Business Transformed is also a powerful guide that hundreds of executives and business leaders have already used to accelerate their team and transform their business.
Book Synopsis The End of Alchemy: Money, Banking, and the Future of the Global Economy by : Mervyn King
Download or read book The End of Alchemy: Money, Banking, and the Future of the Global Economy written by Mervyn King and published by W. W. Norton & Company. This book was released on 2016-03-21 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Mervyn King may well have written the most important book to come out of the financial crisis. Agree or disagree, King’s visionary ideas deserve the attention of everyone from economics students to heads of state.” —Lawrence H. Summers Something is wrong with our banking system. We all sense that, but Mervyn King knows it firsthand; his ten years at the helm of the Bank of England, including at the height of the financial crisis, revealed profound truths about the mechanisms of our capitalist society. In The End of Alchemy he offers us an essential work about the history and future of money and banking, the keys to modern finance. The Industrial Revolution built the foundation of our modern capitalist age. Yet the flowering of technological innovations during that dynamic period relied on the widespread adoption of two much older ideas: the creation of paper money and the invention of banks that issued credit. We take these systems for granted today, yet at their core both ideas were revolutionary and almost magical. Common paper became as precious as gold, and risky long-term loans were transformed into safe short-term bank deposits. As King argues, this is financial alchemy—the creation of extraordinary financial powers that defy reality and common sense. Faith in these powers has led to huge benefits; the liquidity they create has fueled economic growth for two centuries now. However, they have also produced an unending string of economic disasters, from hyperinflations to banking collapses to the recent global recession and current stagnation. How do we reconcile the potent strengths of these ideas with their inherent weaknesses? King draws on his unique experience to present fresh interpretations of these economic forces and to point the way forward for the global economy. His bold solutions cut through current overstuffed and needlessly complex legislation to provide a clear path to durable prosperity and the end of overreliance on the alchemy of our financial ancestors.
Book Synopsis The Secrets of Alchemy by : Lawrence Principe
Download or read book The Secrets of Alchemy written by Lawrence Principe and published by University of Chicago Press. This book was released on 2013 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: Alchemy, the Noble Art, conjures up scenes of mysterious, dimly lit laboratories populated with bearded old men stirring cauldrons. Though the history of alchemy is intricately linked to the history of chemistry, alchemy has nonetheless often been dismissed as the realm of myth and magic, or fraud and pseudoscience. And while its themes and ideas persist in some expected and unexpected places, from the Philosopher's (or Sorcerer's) Stone of Harry Potter to the self-help mantra of transformation, there has not been a serious, accessible, and up-to-date look at the complete history and influence of alchemy until now.
Download or read book The Alchemist written by Paulo Coelho and published by HarperCollins. This book was released on 2015-02-24 with total page 166 pages. Available in PDF, EPUB and Kindle. Book excerpt: A special 25th anniversary edition of the extraordinary international bestseller, including a new Foreword by Paulo Coelho. Combining magic, mysticism, wisdom and wonder into an inspiring tale of self-discovery, The Alchemist has become a modern classic, selling millions of copies around the world and transforming the lives of countless readers across generations. Paulo Coelho's masterpiece tells the mystical story of Santiago, an Andalusian shepherd boy who yearns to travel in search of a worldly treasure. His quest will lead him to riches far different—and far more satisfying—than he ever imagined. Santiago's journey teaches us about the essential wisdom of listening to our hearts, of recognizing opportunity and learning to read the omens strewn along life's path, and, most importantly, to follow our dreams.
Book Synopsis In Pursuit of Gold by : Lapidus (David Curwen)
Download or read book In Pursuit of Gold written by Lapidus (David Curwen) and published by . This book was released on 2011-08 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Thing Which Has No Name by : Rory Sutherland
Download or read book The Thing Which Has No Name written by Rory Sutherland and published by W H Allen. This book was released on 2019-03-14 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: To be brilliant, you have to be irrational Why is Red Bull so popular - even though everyone hates the taste? Why do countdown boards on platforms take away the pain of train delays? And why do we prefer stripy toothpaste? We think we are rational creatures. Economics and business rely on the assumption that we make logical decisions based on evidence. But we aren't, and we don't. In many crucial areas of our lives, reason plays a vanishingly small part. Instead we are driven by unconscious desires, which is why placebos are so powerful. We are drawn to the beautiful, the extravagant and the absurd - from lavish wedding invitations to tiny bottles of the latest fragrance. So if you want to influence people's choices you have to bypass reason. The best ideas don't make rational sense- they make you feelmore than they make you think. Rory Sutherland is the Ogilvy advertising legend whose TED Talks have been viewed nearly 7 million times. In his first book he blends cutting-edge behavioural science, jaw-dropping stories and a touch of branding magic, on his mission to turn us all into idea alchemists.
