Built for Sex

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Author :
Publisher : Rodale Books
ISBN 13 : 9781579549787
Total Pages : 448 pages
Book Rating : 4.5/5 (497 download)

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Book Synopsis Built for Sex by : Scott Hays

Download or read book Built for Sex written by Scott Hays and published by Rodale Books. This book was released on 2006-10-03 with total page 448 pages. Available in PDF, EPUB and Kindle. Book excerpt: A simple to follow food-and-fitness plan for men, designed to increase sexual drive and pleasure—and turn any man into a great lover Not every man wants to exercise. But just about every man wants to experience increased sexual performance and pleasure. Now that is not only possible but easily attainable, thanks to the 4-step physical and nutritional fitness plan in Built for Sex. This simple but revolutionary program is anchored in a series of scientific studies that prove conclusively that men who commit to a moderate amount of exercise four times a week can expect substantial sexual benefits. Exercise alone will improve blood flow and boost testosterone levels to deliver increased sexual endurance, strength, and flexibility; but attention to proper foods, herbs, vitamins, and supplements can actually enhance those benefits, transforming a man into a veritable lovemaking machine—someone who is indeed "built for sex."

Cheap Sex

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Author :
Publisher : Oxford University Press
ISBN 13 : 0190673621
Total Pages : 281 pages
Book Rating : 4.1/5 (96 download)

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Book Synopsis Cheap Sex by : Mark Regnerus

Download or read book Cheap Sex written by Mark Regnerus and published by Oxford University Press. This book was released on 2017-08-02 with total page 281 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sex is cheap. Coupled sexual activity has become more widely available than ever. Cheap sex has been made possible by two technologies that have little to do with each other - the Pill and high-quality pornography - and its distribution made more efficient by a third technological innovation, online dating. Together, they drive down the cost of real sex, and in turn slow the development of love, make fidelity more challenging, sexual malleability more common, and have even taken a toll on men's marriageability. Cheap Sex takes readers on an extended tour inside the American mating market, and highlights key patterns that characterize young adults' experience today, including the timing of first sex in relationships, overlapping partners, frustrating returns on their relational investments, and a failure to link future goals like marriage with how they navigate their current relationships. Drawing upon several large nationally-representative surveys, in-person interviews with 100 men and women, and the assertions of scholars ranging from evolutionary psychologists to gender theorists, what emerges is a story about social change, technological breakthroughs, and unintended consequences. Men and women have not fundamentally changed, but their unions have. No longer playing a supporting role in relationships, sex has emerged as a central priority in relationship development and continuation. But unravel the layers, and it is obvious that the emergence of "industrial sex" is far more a reflection of men's interests than women's.

Built for Sex

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Author :
Publisher : Rodale Press
ISBN 13 : 9781579549770
Total Pages : 432 pages
Book Rating : 4.5/5 (497 download)

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Book Synopsis Built for Sex by : Scott Robert Hays

Download or read book Built for Sex written by Scott Robert Hays and published by Rodale Press. This book was released on 2005-01-01 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Kink

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Author :
Publisher : Simon and Schuster
ISBN 13 : 1982110228
Total Pages : 288 pages
Book Rating : 4.9/5 (821 download)

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Book Synopsis Kink by : R.O. Kwon

Download or read book Kink written by R.O. Kwon and published by Simon and Schuster. This book was released on 2021-02-09 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: A New York Times Notable Book Kink is a groundbreaking anthology of literary short fiction exploring love and desire, BDSM, and interests across the sexual spectrum, edited by lauded writers R.O. Kwon and Garth Greenwell, and featuring a roster of all-star contributors including Alexander Chee, Roxane Gay, Carmen Maria Machado, and more. A Most-Anticipated book of 2021 as selected by * Marie Claire * O, The Oprah Magazine * Cosmopolitan * Time * The Millions * The Advocate * Autostraddle * Refinery29 * Shape * Town & Country * Book Riot * Literary Hub * Kink is a dynamic anthology of literary fiction that opens an imaginative door into the world of desire. The stories within this collection portray love, desire, BDSM, and sexual kinks in all their glory with a bold new vision. The collection includes works by renowned fiction writers such as Callum Angus, Alexander Chee, Vanessa Clark, Melissa Febos, Kim Fu, Roxane Gay, Cara Hoffman, Zeyn Joukhadar, Chris Kraus, Carmen Maria Machado, Peter Mountford, Larissa Pham, and Brandon Taylor, with Garth Greenwell and R.O. Kwon as editors. The stories within explore bondage, power-play, and submissive-dominant relationships; we are taken to private estates, therapists’ offices, underground sex clubs, and even a sex theater in early-20th century Paris. While there are whips and chains, sure, the true power of these stories lies in their beautiful, moving dispatches from across the sexual spectrum of interest and desires, as portrayed by some of today’s most exciting writers.

Sex at Dawn

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Author :
Publisher : Harper Collins
ISBN 13 : 0062002937
Total Pages : 420 pages
Book Rating : 4.0/5 (62 download)

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Book Synopsis Sex at Dawn by : Christopher Ryan

Download or read book Sex at Dawn written by Christopher Ryan and published by Harper Collins. This book was released on 2010-06-29 with total page 420 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since Darwin's day, we've been told that sexual monogamy comes naturally to our species. Mainstream science—as well as religious and cultural institutions—has maintained that men and women evolved in families in which a man's possessions and protection were exchanged for a woman's fertility and fidelity. But this narrative is collapsing. Fewer and fewer couples are getting married, and divorce rates keep climbing as adultery and flagging libido drag down even seemingly solid marriages. How can reality be reconciled with the accepted narrative? It can't be, according to renegade thinkers Christopher Ryan and Cacilda Jethå. While debunking almost everything we "know" about sex, they offer a bold alternative explanation in this provocative and brilliant book. Ryan and Jethå's central contention is that human beings evolved in egalitarian groups that shared food, child care, and, often, sexual partners. Weaving together convergent, frequently overlooked evidence from anthropology, archaeology, primatology, anatomy, and psychosexuality, the authors show how far from human nature monogamy really is. Human beings everywhere and in every era have confronted the same familiar, intimate situations in surprisingly different ways. The authors expose the ancient roots of human sexuality while pointing toward a more optimistic future illuminated by our innate capacities for love, cooperation, and generosity. With intelligence, humor, and wonder, Ryan and Jethå show how our promiscuous past haunts our struggles over monogamy, sexual orientation, and family dynamics. They explore why long-term fidelity can be so difficult for so many; why sexual passion tends to fade even as love deepens; why many middle-aged men risk everything for transient affairs with younger women; why homosexuality persists in the face of standard evolutionary logic; and what the human body reveals about the prehistoric origins of modern sexuality. In the tradition of the best historical and scientific writing, Sex at Dawn unapologetically upends unwarranted assumptions and unfounded conclusions while offering a revolutionary understanding of why we live and love as we do.

$pread

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Author :
Publisher : The Feminist Press at CUNY
ISBN 13 : 1558618732
Total Pages : 372 pages
Book Rating : 4.5/5 (586 download)

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Book Synopsis $pread by : Rachel Aimee

Download or read book $pread written by Rachel Aimee and published by The Feminist Press at CUNY. This book was released on 2015-02-09 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt: “A fascinating collection from a group of courageous women who created the first publication to explore sex work in a compelling and intelligent way.” —Candida Royalle $pread, an Utne Award–winning magazine by and for sex workers, was independently published from 2005 to 2011. This collection features enduring essays about sex work around the world, first-person stories that range from deeply traumatic to totally hilarious, analysis of media and culture, and fantastic illustrations and photos produced just for the magazine. The book also features the previously untold story of $pread and how it has built a wider audience in its posthumous years. What started as a community tool and trade magazine for the sex industry quickly emerged as the essential guide for people curious about sex work, for independent magazine enthusiasts, and for labor and civil rights activists.

Sex

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Author :
Publisher : iUniverse
ISBN 13 : 1663256411
Total Pages : 201 pages
Book Rating : 4.6/5 (632 download)

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Book Synopsis Sex by : Arlindo Fernandes

Download or read book Sex written by Arlindo Fernandes and published by iUniverse. This book was released on 2024-02-22 with total page 201 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this volume – part one of a three-part series – author Arlindo Fernandes presents a comprehensive theoretical analysis of human being sexually. He shares ways that can help you, • understand, explore, and discover your sexual treasures. • become confident in bed and relationship. • become well equipped to capitalize on pleasure and all other benefits of sex. • reach your utmost sexual enjoyment, with or without a partner. It’s important to digest the principles of Sex – The masterpiece of happiness with particular attention to your sexuality, philosophical principles, and beliefs to honor sex. You should not let either the curses of time nor the circumstances of life make you a loser. Use your wisdom and enjoy pleasure more than you ever thought was possible by staying connected to this most powerful human emotion – sex – at any age.

Sex and the City and Us

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Author :
Publisher : Simon & Schuster
ISBN 13 : 150116483X
Total Pages : 256 pages
Book Rating : 4.5/5 (11 download)

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Book Synopsis Sex and the City and Us by : Jennifer Keishin Armstrong

Download or read book Sex and the City and Us written by Jennifer Keishin Armstrong and published by Simon & Schuster. This book was released on 2019-05-07 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: The bestselling author of Seinfeldia offers a fascinating retrospective of the iconic and award-winning television series, Sex and the City, in a “bubbly, yet fierce cultural dissection of the groundbreaking show” (Chicago Tribune). This is the story of how a columnist, two gay men, and a writers’ room full of women used their own poignant, hilarious, and humiliating stories to launch a cultural phenomenon. They endured shock, slut-shaming, and a slew of nasty reviews on their way to eventual—if still often begrudging—respect. The show wasn’t perfect, but it revolutionized television for women. When Candace Bushnell began writing for the New York Observer, she didn’t think anyone beyond the Upper East Side would care about her adventures among the Hamptons-hopping media elite. But her struggles with singlehood struck a chord. Beverly Hills, 90210 creator Darren Star brought her vision to an even wider audience when he adapted the column for HBO. Carrie, Miranda, Charlotte, and Samantha launched a barrage of trends, forever branded the actresses that took on the roles, redefined women’s relationship to sex and elevated the perception of singlehood. Featuring exclusive new interviews with the cast and writers, including star Sarah Jessica Parker, creator Darren Star, executive producer Michael Patrick King, and author Candace Bushnell, “Jennifer Keishin Armstrong brings readers inside the writers’ room and into the scribes’ lives…The writing is fizzy and funny, but she still manages an in-depth look at a show that’s been analyzed for decades, giving readers a retrospective as enjoyable as a $20 pink cocktail” (The Washington Post). Sex and the City and Us is both a critical and nostalgic behind-the-scenes look at a television series that changed the way women see themselves.

The Better Built Bondage Book

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Author :
Publisher : Mental Gears Pub.
ISBN 13 : 9780973668803
Total Pages : 0 pages
Book Rating : 4.6/5 (688 download)

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Book Synopsis The Better Built Bondage Book by : Douglas Kent

Download or read book The Better Built Bondage Book written by Douglas Kent and published by Mental Gears Pub.. This book was released on 2009-11 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tired of overpriced, poorly made sex toys? Can your wallet not keep up with your desires? The Better Built Bondage Book is the only guide you'll ever need to create high-quality sex toys yourself. You'll learn how to make toys by following easy-to-understand directions that let you succeed the first time. And all toys use only easy-to-find parts. If you can tie a knot, you can already make many of the 100+ toys. But not all the toys are basic! From simple designs you can make in a few minutes to portable furniture you can build in an afternoon, you'll be making toys that could turn seasoned experts green with envy! Douglas Kent's clear, casual writing style makes learning the skills and techniques easy. And it's loaded with pictures, too! Where other books boast of having a few hundred images, The Better Built Bondage Book packs an astonishing 1,400+ sexy photos, images, and professionally drawn illustrations into its 400 pages. If there's a special toy that you've been dreaming of, The Better Built Bondage Book lets you make it better, cheaper, and quicker.

Hooked

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Author :
Publisher : Moody Publishers
ISBN 13 : 1575673983
Total Pages : 177 pages
Book Rating : 4.5/5 (756 download)

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Book Synopsis Hooked by : Joe S. McIlhaney, Jr.

Download or read book Hooked written by Joe S. McIlhaney, Jr. and published by Moody Publishers. This book was released on 2008-08-01 with total page 177 pages. Available in PDF, EPUB and Kindle. Book excerpt: Society tells us that sex is an act of self-expression, a personal choice for physical pleasure that can be summed up in the ubiquitous phrase: “hooking up". Millions of American teenagers and young adults are finding that the psychological baggage of such behavior is having a real and lasting impact on their lives. They are discovering that “hooking up” is the easy part, but “unhooking” from the bonds of a sexual relationship can have serious consequences. A practical look into new scientific research showing how sexual activity causes the release of brain chemicals, which then result in emotional bonding and a powerful desire to repeat the activity. This book will help parents and singles understand that “safe sex” isn't safe at all; that even if they are protected against STDs and pregnancy, they are still hurting themselves and their partner.

The End of Sex and the Future of Human Reproduction

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Author :
Publisher : Harvard University Press
ISBN 13 : 0674728963
Total Pages : 392 pages
Book Rating : 4.6/5 (747 download)

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Book Synopsis The End of Sex and the Future of Human Reproduction by : Henry T. Greely

Download or read book The End of Sex and the Future of Human Reproduction written by Henry T. Greely and published by Harvard University Press. This book was released on 2016-05-30 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Will the future confront us with human GMOs? Greely provocatively declares yes, and, while clearly explaining the science, spells out the ethical, political, and practical ramifications.”—Paul Berg, Nobel Laureate and recipient of the National Medal of Science Within twenty, maybe forty, years most people in developed countries will stop having sex for the purpose of reproduction. Instead, prospective parents will be told as much as they wish to know about the genetic makeup of dozens of embryos, and they will pick one or two for implantation, gestation, and birth. And it will be safe, lawful, and free. In this work of prophetic scholarship, Henry T. Greely explains the revolutionary biological technologies that make this future a seeming inevitability and sets out the deep ethical and legal challenges humanity faces as a result. “Readers looking for a more in-depth analysis of human genome modifications and reproductive technologies and their legal and ethical implications should strongly consider picking up Greely’s The End of Sex and the Future of Human Reproduction... [It has] the potential to empower readers to make informed decisions about the implementation of advancements in genetics technologies.” —Dov Greenbaum, Science “[Greely] provides an extraordinarily sophisticated analysis of the practical, political, legal, and ethical implications of the new world of human reproduction. His book is a model of highly informed, rigorous, thought-provoking speculation about an immensely important topic.” —Glenn C. Altschuler, Psychology Today

A Wild Constraint

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Author :
Publisher : Bloomsbury Publishing
ISBN 13 : 1441126708
Total Pages : 177 pages
Book Rating : 4.4/5 (411 download)

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Book Synopsis A Wild Constraint by : Jenny Taylor

Download or read book A Wild Constraint written by Jenny Taylor and published by Bloomsbury Publishing. This book was released on 2008-12-11 with total page 177 pages. Available in PDF, EPUB and Kindle. Book excerpt: In A Wild Constraint: The Case for Chastity, Taylor addresses the provocative subject of celibacy. Too often considered an exclusively religious option, celibacy has been reclaimed by some feminists and sociologists over the last 20 years as a radical alternative in secular society to the liberal sexual lifestyle. What, after all, is sexual liberation when so often the outcome is pain and social chaos? In the context of promiscuity, sexual abuse and confusion, celibacy can herald a different sexual freedom. Jenny Taylor draws on personal experience and interviews with men and women of all ages to demonstrate the impact of the sexual revolution and to make a case for celibacy. She argues that celibacy is a viable alternative that deserves to be taken seriously and challenges the church to speak out for sexual abstinence with confidence and certainty.

Sex and the City

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Author :
Publisher : Abacus
ISBN 13 : 9780349138985
Total Pages : 245 pages
Book Rating : 4.1/5 (389 download)

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Book Synopsis Sex and the City by : Candace Bushnell

Download or read book Sex and the City written by Candace Bushnell and published by Abacus. This book was released on 2013-04-01 with total page 245 pages. Available in PDF, EPUB and Kindle. Book excerpt: '"Relationships in New York are about detachment, so how do you get attached when you decide you want to?" "Honey, you leave town."' Meet Carrie, Miranda, Sam and their stylish friends. Successful, attractive, thirty-something career women living the high life in New York; blazing a glorious cocktail trail from the Bowery Bar to the Baby Doll Lounge; holidaying in the Hamptons and going to Aspen by Lear Jet. But they have more in common than just their enviable lifestyle; they're all searching for lasting love. Finding it is easier said than done in a town full of gorgeous, single, rich men, none of whom want to settle down. Toxic bachelors and serial daters are a perennial problem - but maybe Mr. Big will be different?

Exploring the Biological Contributions to Human Health

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Author :
Publisher : National Academies Press
ISBN 13 : 0309132975
Total Pages : 287 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Exploring the Biological Contributions to Human Health by : Institute of Medicine

Download or read book Exploring the Biological Contributions to Human Health written by Institute of Medicine and published by National Academies Press. This book was released on 2001-07-02 with total page 287 pages. Available in PDF, EPUB and Kindle. Book excerpt: It's obvious why only men develop prostate cancer and why only women get ovarian cancer. But it is not obvious why women are more likely to recover language ability after a stroke than men or why women are more apt to develop autoimmune diseases such as lupus. Sex differences in health throughout the lifespan have been documented. Exploring the Biological Contributions to Human Health begins to snap the pieces of the puzzle into place so that this knowledge can be used to improve health for both sexes. From behavior and cognition to metabolism and response to chemicals and infectious organisms, this book explores the health impact of sex (being male or female, according to reproductive organs and chromosomes) and gender (one's sense of self as male or female in society). Exploring the Biological Contributions to Human Health discusses basic biochemical differences in the cells of males and females and health variability between the sexes from conception throughout life. The book identifies key research needs and opportunities and addresses barriers to research. Exploring the Biological Contributions to Human Health will be important to health policy makers, basic, applied, and clinical researchers, educators, providers, and journalists-while being very accessible to interested lay readers.

Sex, Purity, and the Longings of a Girl's Heart

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Author :
Publisher : Baker Books
ISBN 13 : 1493417584
Total Pages : 240 pages
Book Rating : 4.4/5 (934 download)

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Book Synopsis Sex, Purity, and the Longings of a Girl's Heart by : Kristen Clark

Download or read book Sex, Purity, and the Longings of a Girl's Heart written by Kristen Clark and published by Baker Books. This book was released on 2019-04-30 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: For the modern Christian woman living in today's sexually charged society, embracing God's design for sex and purity can often feel like an impossible pursuit. As the culture seeks to normalize things such as pornography, erotica, and casual sex, both single and married women of all ages feel immense pressure to conform. With alluring temptations constantly inviting them to join in, they might even begin to question whether God's design is truly good. They wrestle with questions like - What is the purpose of my sexuality? - What does it mean to pursue purity? - Are my sexual longings good or bad? In this encouraging book, Kristen Clark and Bethany Beal share honestly about their own struggles and victories, and invite women on a personal journey to discover and reclaim a biblical vision for their sexuality. Kristen and Bethany help women understand why God's design for sexuality is good, relevant, and leads to true hope and lasting freedom.

The Age of Perversion

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Author :
Publisher : Taylor & Francis
ISBN 13 : 1317529278
Total Pages : 303 pages
Book Rating : 4.3/5 (175 download)

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Book Synopsis The Age of Perversion by : Danielle Knafo

Download or read book The Age of Perversion written by Danielle Knafo and published by Taylor & Francis. This book was released on 2016-12-01 with total page 303 pages. Available in PDF, EPUB and Kindle. Book excerpt: American Board and Academy of Psychoanalysis Book Prize Winner for 2018 (Theoretical Category) We have entered the age of perversion, an era in which we are becoming more like machines and they more like us.The Age of Perversion explores the sea changes occurring in sexual and social life, made possible by the ongoing technological revolution, and demonstrates how psychoanalysts can understand and work with manifestations of perversion in clinical settings. Until now theories of perversion have limited their scope of inquiry to sexual behavior and personal trauma. The authors of this book widen that inquiry to include the social and political sphere, tracing perversion’s existential roots to the human experience of being a conscious animal troubled by the knowledge of death. Offering both creative and destructive possibilities, perversion challenges boundaries and norms in every area of life and involves transgression, illusion casting, objectification, dehumanization, and the radical quest for transcendence. This volume presents several clinical cases, including a man who lived with and loved a sex doll, a woman who wanted to be a Barbie doll, and an Internet sex addict. Also examined are cases of widespread social perversion in corporations, the mental health care industry, and even the government. In considering the continued impact of technology, the authors discuss how it is changing the practice of psychotherapy. They speculate about what the future may hold for a species who will redefine what it means to be human more in the next few decades than during any other time in human history. The Age of Perversion provides a novel examination of the convergence of perversion and technology that will appeal to psychoanalysts and psychoanalytic psychotherapists, social workers, mental health counselors, sex therapists, sexologists, roboticists, and futurists, as well as social theorists and students and scholars of cultural studies.

Built from Scratch

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Author :
Publisher : Currency
ISBN 13 : 0812933788
Total Pages : 357 pages
Book Rating : 4.8/5 (129 download)

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Book Synopsis Built from Scratch by : Bernie Marcus

Download or read book Built from Scratch written by Bernie Marcus and published by Currency. This book was released on 2001-07-03 with total page 357 pages. Available in PDF, EPUB and Kindle. Book excerpt: One of the greatest entrepreneurial success stories of the past twenty years When a friend told Bernie Marcus and Arthur Blank that "you've just been hit in the ass by a golden horseshoe," they thought he was crazy. After all, both had just been fired. What the friend, Ken Langone, meant was that they now had the opportunity to create the kind of wide-open warehouse store that would help spark a consumer revolution through low prices, excellent customer service, and wide availability of products. Built from Scratch is the story of how two incredibly determined and creative people--and their associates--built a business from nothing to 761 stores and $30 billion in sales in a mere twenty years. Built from Scratch tells many colorful stories associated with The Home Depot's founding and meteoric rise; shows that a company can be a tough, growth-oriented competitor and still maintain a high sense of responsibility to the community; and provides great lessons useful to people in any business, from start-ups to the Fortune 500. Great Stories "Ming the Merciless": The inside account of the man who fired Arthur Blank and Bernie Marcus "My people don't drive Cadillacs!" How Ross Perot almost got involved with The Home Depot "Take this job and shove it!" The banker who put his career on the line to get The Home Depot the loan that enabled it to survive "Folks, I tell ya, if these Atlanta stores were any bigger, we'd be paying Alabama sales tax." Home Depot's first good ol' southern advertising campaign A Company with a Conscience When disasters like the Oklahoma City bombing or Hurricane Andrew happen, Home Depot associates don't ask for permission to respond. They react from their hearts--whether that means keeping their store open all night or being on the scene with volunteers and relief supplies. The Home Depot doesn't just contribute money to organizations like Habitat for Humanity and Christmas in April, but also provides its people to help lead and grow these community efforts. Great Lessons Know your customer: In The Home Depot's case, customers don't pay for wider aisles and a pretty store, but for a wide assortment and low prices Why everyday low prices mean more sales overall: The marketing philosophy The Home Depot learned from talking with Sam Walton Market leadership: Why The Home Depot never goes to a major new market with plans to open just a few stores The strategy for profitable growth: How The Home Depot redefined its U.S. market from its $135 billion traditional "do-it-yourself" base to a much larger pond of $365 billion How to change the rules of the game: How The Home Depot bypassed almost all middlemen, allowing it to pass on huge savings to customers Built from Scratch is the firsthand account of how two regular guys created one of the greatest entrepreneurial successes of the last twenty years. Opening the First Store "What the hell happened? Who screwed up the store? . . . Whatever time remained before the doors were scheduled to open for the first time, we sped around in forklifts, stomping on the brakes, scuffing up the flooring so it would once more look like a warehouse." Customer Service "If ever I saw an associate point a customer toward what they needed three aisles over, I would threaten to bite their finger. I would say, 'Don't ever let me see you point. You take the customer by the hand, and you bring them right where they need to be and you help them.'" Giving Back "When The Home Depot went public we realized that we had the financial capacity and wherewithal to give back to the communities where we did business. There is a concept in Judaism called tzedaka, which means 'to give back.' It is considered a mitzvah, a good deed, to give to someone who doesn't have, and we believe strongly in giving back to the community." Selling the Vision "We had to be psychologists, lovers, romancers, and con artists to get vendors aboard. Our ability to paint a picture of how that would take place--lowest prices, widest selection, and great customer service--was what convinced skeptical manufacturers to sell merchandise to us during the early years." The Importance of Values "I have never had anybody work for me in retailing who didn't work for me out of love, as opposed to fear. We carried this approach into building The Home Depot. We care about each other and we care about the customer. The things that we do for customers inside and outside the stores demonstrate our commitment to them. And then when something happens within the company, we circle the wagons. We help each other."