Buzzing Communities

Download Buzzing Communities PDF Online Free

Author :
Publisher :
ISBN 13 : 9780988359901
Total Pages : 291 pages
Book Rating : 4.3/5 (599 download)

DOWNLOAD NOW!


Book Synopsis Buzzing Communities by : Richard Millington

Download or read book Buzzing Communities written by Richard Millington and published by . This book was released on 2012-10-30 with total page 291 pages. Available in PDF, EPUB and Kindle. Book excerpt: guide to online community management for professionals

Startup Communities

Download Startup Communities PDF Online Free

Author :
Publisher : John Wiley & Sons
ISBN 13 : 1118483316
Total Pages : 183 pages
Book Rating : 4.1/5 (184 download)

DOWNLOAD NOW!


Book Synopsis Startup Communities by : Brad Feld

Download or read book Startup Communities written by Brad Feld and published by John Wiley & Sons. This book was released on 2012-09-06 with total page 183 pages. Available in PDF, EPUB and Kindle. Book excerpt: An essential guide to building supportive entrepreneurial communities "Startup communities" are popping up everywhere, from cities like Boulder to Boston and even in countries such as Iceland. These types of entrepreneurial ecosystems are driving innovation and small business energy. Startup Communities documents the buzz, strategy, long-term perspective, and dynamics of building communities of entrepreneurs who can feed off of each other's talent, creativity, and support. Based on more than twenty years of Boulder-based entrepreneur turned-venture capitalist Brad Feld's experience in the field?as well as contributions from other innovative startup communities?this reliable resource skillfully explores what it takes to create an entrepreneurial community in any city, at any time. Along the way, it offers valuable insights into increasing the breadth and depth of the entrepreneurial ecosystem by multiplying connections among entrepreneurs and mentors, improving access to entrepreneurial education, and much more. Details the four critical principles needed to form a sustainable startup community Perfect for entrepreneurs and venture capitalists seeking fresh ideas and new opportunities Written by Brad Feld, a thought-leader in this field who has been an early-stage investor and successful entrepreneur for more than twenty years Engaging and informative, this practical guide not only shows you how startup communities work, but it also shows you how to make them work anywhere in the world.

Cultivating Communities of Practice

Download Cultivating Communities of Practice PDF Online Free

Author :
Publisher : Harvard Business Press
ISBN 13 : 1578513308
Total Pages : 306 pages
Book Rating : 4.5/5 (785 download)

DOWNLOAD NOW!


Book Synopsis Cultivating Communities of Practice by : Etienne Wenger

Download or read book Cultivating Communities of Practice written by Etienne Wenger and published by Harvard Business Press. This book was released on 2002 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today's marketplace is fueled by knowledge. Yet organizing systematically to leverage knowledge remains a challenge. Leading companies have discovered that technology is not enough, and that cultivating communities of practice is the keystone of an effective knowledge strategy. Communities of practice come together around common interests and expertise- whether they consist of first-line managers or customer service representatives, neurosurgeons or software programmers, city managers or home-improvement amateurs. They create, share, and apply knowledge within and across the boundaries of teams, business units, and even entire companies-providing a concrete path toward creating a true knowledge organization. In Cultivating Communities of Practice, Etienne Wenger, Richard McDermott, and William M. Snyder argue that while communities form naturally, organizations need to become more proactive and systematic about developing and integrating them into their strategy. This book provides practical models and methods for stewarding these communities to reach their full potential-without squelching the inner drive that makes them so valuable. Through in-depth cases from firms such as DaimlerChrysler, McKinsey & Company, Shell, and the World Bank, the authors demonstrate how communities of practice can be leveraged to drive overall company strategy, generate new business opportunities, tie personal development to corporate goals, transfer best practices, and recruit and retain top talent. They define the unique features of these communities and outline principles for nurturing their essential elements. They provide guidelines to support communities of practice through their major stages of development, address the potential downsides of communities, and discuss the specific challenges of distributed communities. And they show how to recognize the value created by communities of practice and how to build a corporate knowledge strategy around them. Essential reading for any leader in today's knowledge economy, this is the definitive guide to developing communities of practice for the benefit-and long-term success-of organizations and the individuals who work in them. Etienne Wenger is a renowned expert and consultant on knowledge management and communities of practice in San Juan, California. Richard McDermott is a leading expert of organization and community development in Boulder, Colorado. William M. Snyder is a founding partner of Social Capital Group, in Cambridge, Massachusetts.

Disaster Resilience

Download Disaster Resilience PDF Online Free

Author :
Publisher : National Academies Press
ISBN 13 : 0309261503
Total Pages : 216 pages
Book Rating : 4.3/5 (92 download)

DOWNLOAD NOW!


Book Synopsis Disaster Resilience by : National Academies

Download or read book Disaster Resilience written by National Academies and published by National Academies Press. This book was released on 2012-12-29 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: No person or place is immune from disasters or disaster-related losses. Infectious disease outbreaks, acts of terrorism, social unrest, or financial disasters in addition to natural hazards can all lead to large-scale consequences for the nation and its communities. Communities and the nation thus face difficult fiscal, social, cultural, and environmental choices about the best ways to ensure basic security and quality of life against hazards, deliberate attacks, and disasters. Beyond the unquantifiable costs of injury and loss of life from disasters, statistics for 2011 alone indicate economic damages from natural disasters in the United States exceeded $55 billion, with 14 events costing more than a billion dollars in damages each. One way to reduce the impacts of disasters on the nation and its communities is to invest in enhancing resilience-the ability to prepare and plan for, absorb, recover from and more successfully adapt to adverse events. Disaster Resilience: A National Imperative addresses the broad issue of increasing the nation's resilience to disasters. This book defines "national resilience", describes the state of knowledge about resilience to hazards and disasters, and frames the main issues related to increasing resilience in the United States. It also provide goals, baseline conditions, or performance metrics for national resilience and outlines additional information, data, gaps, and/or obstacles that need to be addressed to increase the nation's resilience to disasters. Additionally, the book's authoring committee makes recommendations about the necessary approaches to elevate national resilience to disasters in the United States. Enhanced resilience allows better anticipation of disasters and better planning to reduce disaster losses-rather than waiting for an event to occur and paying for it afterward. Disaster Resilience confronts the topic of how to increase the nation's resilience to disasters through a vision of the characteristics of a resilient nation in the year 2030. Increasing disaster resilience is an imperative that requires the collective will of the nation and its communities. Although disasters will continue to occur, actions that move the nation from reactive approaches to disasters to a proactive stance where communities actively engage in enhancing resilience will reduce many of the broad societal and economic burdens that disasters can cause.

Building Community Capacity

Download Building Community Capacity PDF Online Free

Author :
Publisher : Transaction Publishers
ISBN 13 : 9780202364469
Total Pages : 284 pages
Book Rating : 4.3/5 (644 download)

DOWNLOAD NOW!


Book Synopsis Building Community Capacity by : Robert J. Chaskin

Download or read book Building Community Capacity written by Robert J. Chaskin and published by Transaction Publishers. This book was released on with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book focuses on a gap in current social work practice theory: community change. Much work in this area of macro practice, particularly around "grassroots" community organizing, has a somewhat dated feel to it, is highly ideological in orientation, or suffers from superficiality, particularly in the area of theory and practical application. Set against the context of an often narrowly constructed "clinical" emphasis on practice education, coupled with social work's own current rendering of "scientific management," community practice often takes second or third billing in many professional curricula despite its deep roots in the overall field of social welfare. Drawing on extensive case study data from three significant community-building initiatives, program data from numerous other community capacity-building efforts, key informant interviews, and an excellent literature review, Chaskin and his colleagues draw implications for crafting community change strategies as well as for creating and sustaining the organizational infrastructure necessary to support them. The authors bring to bear the perspectives of a variety of professional disciplines including sociology, urban planning, psychology, and social work. Building Community Capacity takes a collaborative, interdisciplinary approach to a subject of wide and current concern: the role of neighborhood and community structures in the delivery of human services or, as the authors put it, "a place where programs and problems can be fitted together." Social work scholars and students of community practice seeking new conceptual frameworks and insights from research to inform novel community interventions will find much of value in Building Community Capacity.

Communities in Action

Download Communities in Action PDF Online Free

Author :
Publisher : National Academies Press
ISBN 13 : 0309452961
Total Pages : 583 pages
Book Rating : 4.3/5 (94 download)

DOWNLOAD NOW!


Book Synopsis Communities in Action by : National Academies of Sciences, Engineering, and Medicine

Download or read book Communities in Action written by National Academies of Sciences, Engineering, and Medicine and published by National Academies Press. This book was released on 2017-04-27 with total page 583 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the United States, some populations suffer from far greater disparities in health than others. Those disparities are caused not only by fundamental differences in health status across segments of the population, but also because of inequities in factors that impact health status, so-called determinants of health. Only part of an individual's health status depends on his or her behavior and choice; community-wide problems like poverty, unemployment, poor education, inadequate housing, poor public transportation, interpersonal violence, and decaying neighborhoods also contribute to health inequities, as well as the historic and ongoing interplay of structures, policies, and norms that shape lives. When these factors are not optimal in a community, it does not mean they are intractable: such inequities can be mitigated by social policies that can shape health in powerful ways. Communities in Action: Pathways to Health Equity seeks to delineate the causes of and the solutions to health inequities in the United States. This report focuses on what communities can do to promote health equity, what actions are needed by the many and varied stakeholders that are part of communities or support them, as well as the root causes and structural barriers that need to be overcome.

Missing Middle Housing

Download Missing Middle Housing PDF Online Free

Author :
Publisher : Island Press
ISBN 13 : 1642830542
Total Pages : 330 pages
Book Rating : 4.6/5 (428 download)

DOWNLOAD NOW!


Book Synopsis Missing Middle Housing by : Daniel G. Parolek

Download or read book Missing Middle Housing written by Daniel G. Parolek and published by Island Press. This book was released on 2020-07-14 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today, there is a tremendous mismatch between the available housing stock in the US and the housing options that people want and need. The post-WWII, auto-centric, single-family-development model no longer meets the needs of residents. Urban areas in the US are experiencing dramatically shifting household and cultural demographics and a growing demand for walkable urban living. Missing Middle Housing, a term coined by Daniel Parolek, describes the walkable, desirable, yet attainable housing that many people across the country are struggling to find. Missing Middle Housing types—such as duplexes, fourplexes, and bungalow courts—can provide options along a spectrum of affordability. In Missing Middle Housing, Parolek, an architect and urban designer, illustrates the power of these housing types to meet today’s diverse housing needs. With the benefit of beautiful full-color graphics, Parolek goes into depth about the benefits and qualities of Missing Middle Housing. The book demonstrates why more developers should be building Missing Middle Housing and defines the barriers cities need to remove to enable it to be built. Case studies of built projects show what is possible, from the Prairie Queen Neighborhood in Omaha, Nebraska to the Sonoma Wildfire Cottages, in California. A chapter from urban scholar Arthur C. Nelson uses data analysis to highlight the urgency to deliver Missing Middle Housing. Parolek proves that density is too blunt of an instrument to effectively regulate for twenty-first-century housing needs. Complete industries and systems will have to be rethought to help deliver the broad range of Missing Middle Housing needed to meet the demand, as this book shows. Whether you are a planner, architect, builder, or city leader, Missing Middle Housing will help you think differently about how to address housing needs for today’s communities.

The Third Pillar

Download The Third Pillar PDF Online Free

Author :
Publisher : Penguin
ISBN 13 : 0525558330
Total Pages : 466 pages
Book Rating : 4.5/5 (255 download)

DOWNLOAD NOW!


Book Synopsis The Third Pillar by : Raghuram Rajan

Download or read book The Third Pillar written by Raghuram Rajan and published by Penguin. This book was released on 2020-02-25 with total page 466 pages. Available in PDF, EPUB and Kindle. Book excerpt: Revised and updated Shortlisted for the Financial Times/McKinsey Business Book of the Year Award From one of the most important economic thinkers of our time, a brilliant and far-seeing analysis of the current populist backlash against globalization. Raghuram Rajan, distinguished University of Chicago professor, former IMF chief economist, head of India's central bank, and author of the 2010 FT-Goldman-Sachs Book of the Year Fault Lines, has an unparalleled vantage point onto the social and economic consequences of globalization and their ultimate effect on our politics. In The Third Pillar he offers up a magnificent big-picture framework for understanding how these three forces--the state, markets, and our communities--interact, why things begin to break down, and how we can find our way back to a more secure and stable plane. The "third pillar" of the title is the community we live in. Economists all too often understand their field as the relationship between markets and the state, and they leave squishy social issues for other people. That's not just myopic, Rajan argues; it's dangerous. All economics is actually socioeconomics - all markets are embedded in a web of human relations, values and norms. As he shows, throughout history, technological phase shifts have ripped the market out of those old webs and led to violent backlashes, and to what we now call populism. Eventually, a new equilibrium is reached, but it can be ugly and messy, especially if done wrong. Right now, we're doing it wrong. As markets scale up, the state scales up with it, concentrating economic and political power in flourishing central hubs and leaving the periphery to decompose, figuratively and even literally. Instead, Rajan offers a way to rethink the relationship between the market and civil society and argues for a return to strengthening and empowering local communities as an antidote to growing despair and unrest. Rajan is not a doctrinaire conservative, so his ultimate argument that decision-making has to be devolved to the grass roots or our democracy will continue to wither, is sure to be provocative. But even setting aside its solutions, The Third Pillar is a masterpiece of explication, a book that will be a classic of its kind for its offering of a wise, authoritative and humane explanation of the forces that have wrought such a sea change in our lives.

People Powered

Download People Powered PDF Online Free

Author :
Publisher : HarperCollins Leadership
ISBN 13 : 1400214890
Total Pages : 321 pages
Book Rating : 4.4/5 (2 download)

DOWNLOAD NOW!


Book Synopsis People Powered by : Jono Bacon

Download or read book People Powered written by Jono Bacon and published by HarperCollins Leadership. This book was released on 2019-11-12 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: What if you discovered a blueprint that could grow your brand’s reputation and loyalty, dramatically reduce customer service issues, produce content and technology, and cement a powerful, lasting relationship between you and your customers? Communities have been a popular topic since the rise of the Internet and social media, but few companies have consistently harnessed their power, driven tangible value, and effectively measured their return on investment (ROI) like Salesforce.com, Star Citizen via Kickstarter, and Red Hat. Companies such as PayPal, Facebook, Bosch, Microsoft, CapitalOne, and Google, have also built communities inside their organizations, which have fostered innovation, broken down silos, and helped their organizations to operate more efficiently and collaboratively. People Powered helps C-suite leaders, founders, marketers, customer advocates, and community leaders gain a competitive advantage by answering the following questions: What is the key value proposition of building a community? What kind of community do we need and how do we build and integrate it into our organization? How do we incentivize and encourage people to get involved, build reliable growth, and keep community members engaged? How do we develop authentic, productive relationships with community members both online and in person? How do we get departmental buy-in, hire effectively, and create consistent, reliable community engagement skills in our organization? What are the strategic and tactical pitfalls and roadblocks we need to avoid? How do we make sure that our community continues to grow with us—and more importantly, how do we make sure that we continue to grow with them? People Powered pulls together over 20 years of pragmatic experience into a clear, simple methodology and blueprint to not just answer these questions, but deliver results. Don’t get left behind—become an industry trailblazer and ensure your company’s longevity by tapping into the most dynamic force both outside and inside your organization: the people.

More Courageous Conversations About Race

Download More Courageous Conversations About Race PDF Online Free

Author :
Publisher : Corwin Press
ISBN 13 : 1412992664
Total Pages : 361 pages
Book Rating : 4.4/5 (129 download)

DOWNLOAD NOW!


Book Synopsis More Courageous Conversations About Race by : Glenn E. Singleton

Download or read book More Courageous Conversations About Race written by Glenn E. Singleton and published by Corwin Press. This book was released on 2013 with total page 361 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Since the highly acclaimed Courageous Conversations About Race offered educators a frame work and tools for promoting racial equity, many schools have implemented the Courageous Conversations Protocol. Now ... in a book that's rich with anecdote, Singleton celebrates the successes, outlines the difficulties, and provides specific strategies for moving Courageous Conversations from racial equity theory to practice at every level, from the classroom to the school superintendent's office"--Back cover.

Strong Towns

Download Strong Towns PDF Online Free

Author :
Publisher : John Wiley & Sons
ISBN 13 : 1119564816
Total Pages : 262 pages
Book Rating : 4.1/5 (195 download)

DOWNLOAD NOW!


Book Synopsis Strong Towns by : Charles L. Marohn, Jr.

Download or read book Strong Towns written by Charles L. Marohn, Jr. and published by John Wiley & Sons. This book was released on 2019-10-01 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: A new way forward for sustainable quality of life in cities of all sizes Strong Towns: A Bottom-Up Revolution to Build American Prosperity is a book of forward-thinking ideas that breaks with modern wisdom to present a new vision of urban development in the United States. Presenting the foundational ideas of the Strong Towns movement he co-founded, Charles Marohn explains why cities of all sizes continue to struggle to meet their basic needs, and reveals the new paradigm that can solve this longstanding problem. Inside, you’ll learn why inducing growth and development has been the conventional response to urban financial struggles—and why it just doesn’t work. New development and high-risk investing don’t generate enough wealth to support itself, and cities continue to struggle. Read this book to find out how cities large and small can focus on bottom-up investments to minimize risk and maximize their ability to strengthen the community financially and improve citizens’ quality of life. Develop in-depth knowledge of the underlying logic behind the “traditional” search for never-ending urban growth Learn practical solutions for ameliorating financial struggles through low-risk investment and a grassroots focus Gain insights and tools that can stop the vicious cycle of budget shortfalls and unexpected downturns Become a part of the Strong Towns revolution by shifting the focus away from top-down growth toward rebuilding American prosperity Strong Towns acknowledges that there is a problem with the American approach to growth and shows community leaders a new way forward. The Strong Towns response is a revolution in how we assemble the places we live.

Building a Healthy Economy from the Bottom Up

Download Building a Healthy Economy from the Bottom Up PDF Online Free

Author :
Publisher : University Press of Kentucky
ISBN 13 : 0813167361
Total Pages : 321 pages
Book Rating : 4.8/5 (131 download)

DOWNLOAD NOW!


Book Synopsis Building a Healthy Economy from the Bottom Up by : Anthony Flaccavento

Download or read book Building a Healthy Economy from the Bottom Up written by Anthony Flaccavento and published by University Press of Kentucky. This book was released on 2016-06-10 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introduction : Economic transitions in surprising places -- What's wrong with what we've got? Rising tides, trickle down, and other economic myths -- Renewing households and communities : from consumptive dependence to productive resilience -- Unleashing local living economies : from trickle-down problems to bottom-up solutions -- Building broadly based and durable prosperity : from concentrated wealth and widespread insecurity to worker ownership and community capital -- Taking sustainability to scale : from a thousand flickers of light to networks of learning, doing, and change -- Rebuilding a meaningful public debate : from debilitating corporate media to energizing civic conversations -- Transforming politics from the bottom up : unleashing a community-based politics of engagement to overcome the lobbyists and moneyed elites -- Conclusion : Creating a new story, from the bottom up.

Charter of the New Urbanism

Download Charter of the New Urbanism PDF Online Free

Author :
Publisher : McGraw-Hill Professional Publishing
ISBN 13 :
Total Pages : 220 pages
Book Rating : 4.3/5 (91 download)

DOWNLOAD NOW!


Book Synopsis Charter of the New Urbanism by : Congress for the New Urbanism

Download or read book Charter of the New Urbanism written by Congress for the New Urbanism and published by McGraw-Hill Professional Publishing. This book was released on 2000 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: An agenda for thriving urban centers, the San Francisco-based Congress for the New Urbanism is a leading force for modern design that encourages viable neighborhoods, conserves natural environments, and preserves our architectural heritage. Charter of the New Urbanism introduces you to the work of the world-class planners, architects and other professionals who are making the new urbanism happen. Charter contributors, including Andres Duany, Peter Calthorpe, and Liz Moule, explain strategies that range from large-scale, regional, to small-scale: blocks, streets and buildings. Revealing case studies help you understand the impact of geography, economics,development and urban patterns, public and private uses, transportation and pedestrian access, housing, building densities and land uses, codes, parks, shared use, safety, preservation and renewal, community identity and much more in this invaluable resource for design professionals.

Get Together

Download Get Together PDF Online Free

Author :
Publisher : Stripe Press
ISBN 13 : 1953953328
Total Pages : 170 pages
Book Rating : 4.9/5 (539 download)

DOWNLOAD NOW!


Book Synopsis Get Together by : Bailey Richardson

Download or read book Get Together written by Bailey Richardson and published by Stripe Press. This book was released on 2019-08-20 with total page 170 pages. Available in PDF, EPUB and Kindle. Book excerpt: A practical and heartfelt guide to cultivating a community, online or IRL. Although communities feel magical, they don’t come together by magic. Get Together is a practical and heartfelt guide to cultivating a community. Whether starting a run crew, connecting with fans online, or sparking a movement of K–12 teachers, the secret to getting people together is this: build your community with people, not for them. In Get Together, Bailey Richardson, Kevin Huynh, and Kai Elmer Sotto of People & Company share true stories of everyday people who have created thriving communities, both in person and online. They provide clear steps to untangle the challenge of getting passionate people together, helping individuals and organizations navigate the intricacies of leading a community, including: - How to rally the first people - How to get people talking - How to attract new, authentic folks - How to develop leaders and expand globally. The People & Company team reminds us that we each hold the potential to spark a community. Get Together shows readers that if we join forces—as company and customers, artist and fans, organizer and advocates—we’ll do more together than we ever could alone.

Imagined Communities

Download Imagined Communities PDF Online Free

Author :
Publisher : Verso Books
ISBN 13 : 178168359X
Total Pages : 338 pages
Book Rating : 4.7/5 (816 download)

DOWNLOAD NOW!


Book Synopsis Imagined Communities by : Benedict Anderson

Download or read book Imagined Communities written by Benedict Anderson and published by Verso Books. This book was released on 2006-11-17 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: What are the imagined communities that compel men to kill or to die for an idea of a nation? This notion of nationhood had its origins in the founding of the Americas, but was then adopted and transformed by populist movements in nineteenth-century Europe. It became the rallying cry for anti-Imperialism as well as the abiding explanation for colonialism. In this scintillating, groundbreaking work of intellectual history Anderson explores how ideas are formed and reformulated at every level, from high politics to popular culture, and the way that they can make people do extraordinary things. In the twenty-first century, these debates on the nature of the nation state are even more urgent. As new nations rise, vying for influence, and old empires decline, we must understand who we are as a community in the face of history, and change.

Building a Better Chicago

Download Building a Better Chicago PDF Online Free

Author :
Publisher : NYU Press
ISBN 13 : 1479839752
Total Pages : 226 pages
Book Rating : 4.4/5 (798 download)

DOWNLOAD NOW!


Book Synopsis Building a Better Chicago by : Teresa Irene Gonzales

Download or read book Building a Better Chicago written by Teresa Irene Gonzales and published by NYU Press. This book was released on 2021-06-29 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book offers insight into how redevelopment policy is implemented on the ground, articulates the political and social benefits of collective skepticism for communities of color, and critiques the partial perspectives dominant in social capital and community development studies"--

Building Brand Communities

Download Building Brand Communities PDF Online Free

Author :
Publisher : Berrett-Koehler Publishers
ISBN 13 : 1523086629
Total Pages : 265 pages
Book Rating : 4.5/5 (23 download)

DOWNLOAD NOW!


Book Synopsis Building Brand Communities by : Carrie Melissa Jones

Download or read book Building Brand Communities written by Carrie Melissa Jones and published by Berrett-Koehler Publishers. This book was released on 2020-06-09 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: An authentic brand community is more than just people buying your product or working alongside one another. This book articulates the critical roles of mutual concern, common values, and shared experiences in creating fiercely loyal customer and collaborator relationships. Smart organizations know that creating communities is the key to unlocking unprecedented outcomes. But too many mistakenly rely on superficial transactional relationships as a foundation for community, when really people want something deeper. Carrie Melissa Jones and Charles Vogl argue that in an authentic and enriching community, members have mutual concern for one another, share personal values, and join together in meaningful shared experiences, whether online or off. On the deepest level, brands must help members grow into who they want to be. Jones and Vogl present practices used by global brands like Yelp, Etsy, Twitch, Harley Davidson, Salesforce, Airbnb, Sephora, and others to connect in a meaningful way with the people critical for their success. They articulate how authentic communities can serve organizational goals in seven different areas: innovation, talent recruitment, customer retention, marketing, customer service, building transformational movements, and creating community forums. They also reveal principles to grow a new brand community to critical mass. This is the first comprehensive guide to a crucial differentiator that gives organizations access to untapped enthusiasm and engagement.