Building The Agile Business Through Digital Transformation

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Building the Agile Business through Digital Transformation

Author : Neil Perkin
Publisher : Kogan Page Publishers
ISBN 13 : 1789666546
Total Pages : 337 pages
Book Rating : 4.7/5 (896 download)

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Book Synopsis Building the Agile Business through Digital Transformation by : Neil Perkin

Download or read book Building the Agile Business through Digital Transformation written by Neil Perkin and published by Kogan Page Publishers. This book was released on 2021-06-03 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: How can businesses transform to achieve competitive advantage in a digital-enabled world? How can managers and leaders create a culture that supports lasting change through these transformations? Building the Agile Business through Digital Transformation is an in-depth guide for all those needing to better understand, implement and lead digital transformation in the workplace. It sets aside traditional thinking and outdated strategies to explain what steps need to be taken for an organization to become truly agile, embed innovation and develop talent to succeed. This majorly revised second edition of Building the Agile Business through Digital Transformation contains new material on the culture and mindset challenges of shifting at scale from linear to agile working, and using data effectively in organizational decision-making. Full of practical advice, examples and real-life insights from organizations at the leading edge of digital transformation including AirBnb, Amazon and Google, this book is an essential guide to driving success by becoming an agile and digital native business.

Agile Transformation

Author : Neil Perkin
Publisher : Kogan Page Publishers
ISBN 13 : 1398608793
Total Pages : 305 pages
Book Rating : 4.3/5 (986 download)

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Book Synopsis Agile Transformation by : Neil Perkin

Download or read book Agile Transformation written by Neil Perkin and published by Kogan Page Publishers. This book was released on 2023-03-03 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: How can business leaders and organization development professionals enable their companies to succeed in a digital age? Use the second edition of Agile Transformation to improve business performance. Packed full of practical advice, this new edition features updates on data-driven decision-making and the importance of putting it at the centre of mindset change and transformation to empower teams to make decisions. As well as updates to case studies, there is extended material on agile structures, including team alignment, developing agile culture and leadership. Agile Transformation covers all aspects of business transformation, including why new operating models are needed, how to apply agile principles at scale, leveraging digital-native processes and why change managers need to think big but start small. It also looks at how to build and engage high-performing teams for change, how to tackle employee mindsets that can hinder agile adoption and why developing an agile business is not a reason to fail to plan. Featuring case studies from organizations including Amazon, Netflix and Vodafone, this is crucial reading for businesses wanting to effectively compete in the new world of work.

Building the Agile Enterprise

Author : Fred A. Cummins
Publisher : Elsevier
ISBN 13 : 9780080560083
Total Pages : 336 pages
Book Rating : 4.5/5 (6 download)

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Book Synopsis Building the Agile Enterprise by : Fred A. Cummins

Download or read book Building the Agile Enterprise written by Fred A. Cummins and published by Elsevier. This book was released on 2010-07-28 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the last ten years IT has brought fundamental changes to the way the world works. Not only has it increased the speed of operations and communications, but it has also undermined basic assumptions of traditional business models and increased the number of variables. Today, the survival of major corporations is challenged by a world-wide marketplace, international operations, outsourcing, global communities, a changing workforce, security threats, business continuity, web visibility, and customer expectations. Enterprises must constantly adapt or they will be unable to compete. Fred Cummins, an EDS Fellow, presents IT as a key enabler of the agile enterprise. He demonstrates how the convergence of key technologies—including SOA, BPM and emerging enterprise and data models—can be harnessed to transform the enterprise. Cummins mines his 25 years experience to provide IT leaders, as well as enterprise architects and management consultants, with the critical information, skills, and insights they need to partner with management and redesign the enterprise for continuous change. No other book puts IT at the center of this transformation, nor integrates these technologies for this purpose. Shows how to integrate and deploy critical technologies to foster agility Details how to design an enterprise architecture that takes full advantage of SOA, BPM, business rules, enterprise information management, business models, and governance Outlines IT's critical mission in providing an integration infrastructure and key services, while optimizing technology adoption throughout the enterprise Illustrates concepts with examples and cases from large and small commercial enterprises Shows how to create systems that recognize and respond to the need for change Identifies the unique security issues that arise with SOA and shows how to deploy a framework of technologies and processes that address them

Digital Transformation

Author : Anup Maheshwari
Publisher : John Wiley & Sons
ISBN 13 : 1119540852
Total Pages : 404 pages
Book Rating : 4.1/5 (195 download)

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Book Synopsis Digital Transformation by : Anup Maheshwari

Download or read book Digital Transformation written by Anup Maheshwari and published by John Wiley & Sons. This book was released on 2019-09-04 with total page 404 pages. Available in PDF, EPUB and Kindle. Book excerpt: Building Intelligent Enterprises by leveraging the emerging and next-generation technologies to accelerate the adoption of digital transformation The speed of innovation and emerging IT technologies are changing at a very fast pace and enterprises are eager to join the digital revolution so they can stand above the competition and succeed as the enterprise of tomorrow. This book is an attempt to make the enterprise intelligent by providing the path to digital transformation and the adoption of new IT methods, tools and technologies. This book has been organized to cover the following topics: Digital Transformation, Design Thinking, Agile, DevOps, Robotic Process Automation, Internet of Things, Artificial Intelligence, Machine Learning, Blockchain, Drones, Augmented and Virtual Reality, 3D Printing, Big Data, Analytics, Cloud Computing, APIs, and SAP Leonardo. No prior knowledge of any technical coding or language is necessary to understand the content of this book. End-to-end storyline to accelerate the enterprise’s digital transformation journey How an enterprise can stay relevant, compete, and perform in the digital economy How to leverage these technologies to build intelligent enterprises Understand and apply the emerging technologies across key business processes Industry-specific Use Cases for all technologies as a reference point to build the business case for implementation The book is very well suited towards the C-Suite executives, both IT and business leaders, directors and managers, project managers, solution architects, and all professionals who have an interest and desire to keep up-to-date with the latest technological trends, looking for a career change, want to help enterprise adapt and onboard the digital roadmap, or have an agenda to digitize key processes within the enterprise to make it intelligent.

EDGE

Author : Jim Highsmith
Publisher : Addison-Wesley Professional
ISBN 13 : 0135263581
Total Pages : 273 pages
Book Rating : 4.1/5 (352 download)

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Book Synopsis EDGE by : Jim Highsmith

Download or read book EDGE written by Jim Highsmith and published by Addison-Wesley Professional. This book was released on 2019-08-02 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: EDGE: The Agile Operating Model That Will Help You Successfully Execute Your Digital Transformation “[The authors’] passion for technology allows them to recognize that for most enterprises in the 21st century, technology is THE business. This is what really separates the EDGE approach. It is a comprehensive operating model with technology at its core.” —From the Foreword by Heidi Musser, Executive Vice President and Principal Consultant, Leading Agile; retired, Vice President and CIO, USAA Maximum innovation happens at the edge of chaos: the messy, risky, and uncertain threshold between randomness and structure. Operating there is uncomfortable but it’s where organizations “invent the future.” EDGE is a set of fast, iterative, adaptive, lightweight, and value-driven tools to achieve digital transformation, and EDGE: Value-Driven Digital Transformation is your guide to using this operating model for innovation. Jim Highsmith is one of the world’s leading agile pioneers and a coauthor of the Agile Manifesto. He, Linda Luu, and David Robinson know from their vast in-the-trenches experience that sustainable digital transformation requires far more than adopting isolated agile practices or conventional portfolio management. This hard, indispensable work involves changing culture and mindset, and going beyond transforming the IT department. EDGE embraces an adaptive mindset in the face of market uncertainty, a visible, value-centered portfolio approach that encourages continual value linkages from vision to detailed initiatives, incremental funding that shifts as strategies evolve, collaborative decision-making, and better risk mitigation. This guide shows leaders how to use the breakthrough EDGE approach to go beyond incremental improvement in a world of exponential opportunities. Build an organization that adapts fast enough to thrive Clear away unnecessary governance processes, obsolete “command and control” leadership approaches, and slow budgeting/planning cycles Improve collaboration when major, fast-paced responses are necessary Continually optimize investment allocation and monitoring based on your vision and goals Register your product for convenient access to downloads, updates, and/or corrections as they become available. See inside book for details.

The Inner Building Blocks

Author : Abhishek Rai
Publisher : Business Expert Press
ISBN 13 : 1637422202
Total Pages : 301 pages
Book Rating : 4.6/5 (374 download)

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Book Synopsis The Inner Building Blocks by : Abhishek Rai

Download or read book The Inner Building Blocks written by Abhishek Rai and published by Business Expert Press. This book was released on 2022-05-06 with total page 301 pages. Available in PDF, EPUB and Kindle. Book excerpt: Agile is the ability to quickly and naturally adapt to respond to changes. Most companies are inherently fragile and not agile – when they are hit by new developments, shifting consumer behavior or fast-moving competition, they struggle and even cease to exist! Inner Building Blocks is a novel about Neil Frost, a Director of Digital Transformation and Agile Centre of Excellence at Walkers Mart. The company is already grappling with a failing transformation and on the verge of bankruptcy when COVID-19 strikes! Sid, the Coach instils constructive discomfort through a series of probing questions to: Rethink agility and reimagine the future of work with hybrid operating models. Launch a series of experiments to reinvent the Building Blocks (e.g., strategy, talent, culture, structures, practices and digital technologies). Discover twenty-six solutions to embrace lean-agile mindset for strategic agility. Could the company survive amid the global pandemic and ensuing supply chain challenges? A compelling storytelling approach and provocative dialogues provide relatable context to adopt the concepts. The principles and techniques are delicately camouflaged within the underlying characters, their conversations and situations.

Agile IT Organization Design

Author : Sriram Narayan
Publisher : Addison-Wesley Professional
ISBN 13 : 0133904245
Total Pages : 475 pages
Book Rating : 4.1/5 (339 download)

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Book Synopsis Agile IT Organization Design by : Sriram Narayan

Download or read book Agile IT Organization Design written by Sriram Narayan and published by Addison-Wesley Professional. This book was released on 2015-06-11 with total page 475 pages. Available in PDF, EPUB and Kindle. Book excerpt: Design IT Organizations for Agility at Scale Aspiring digital businesses need overall IT agility, not just development team agility. In Agile IT Organization Design, IT management consultant and ThoughtWorks veteran Sriram Narayan shows how to infuse agility throughout your organization. Drawing on more than fifteen years’ experience working with enterprise clients in IT-intensive industries, he introduces an agile approach to “Business–IT Effectiveness” that is as practical as it is valuable. The author shows how structural, political, operational, and cultural facets of organization design influence overall IT agility—and how you can promote better collaboration across diverse functions, from sales and marketing to product development, and engineering to IT operations. Through real examples, he helps you evaluate and improve organization designs that enhance autonomy, mastery, and purpose: the key ingredients for a highly motivated workforce. You’ll find “close range” coverage of team design, accountability, alignment, project finance, tooling, metrics, organizational norms, communication, and culture. For each, you’ll gain a deeper understanding of where your organization stands, and clear direction for making improvements. Ready to optimize the performance of your IT organization or digital business? Here are practical solutions for the long term, and for right now. Govern for value over predictability Organize for responsiveness, not lowest cost Clarify accountability for outcomes and for decisions along the way Strengthen the alignment of autonomous teams Move beyond project teams to capability teams Break down tool-induced silos Choose financial practices that are free of harmful side effects Create and retain great teams despite today’s “talent crunch” Reform metrics to promote (not prevent) agility Evolve culture through improvements to structure, practices, and leadership—and careful, deliberate interventions

Driving Digital

Author : Isaac Sacolick
Publisher : AMACOM
ISBN 13 : 081443861X
Total Pages : 317 pages
Book Rating : 4.8/5 (144 download)

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Book Synopsis Driving Digital by : Isaac Sacolick

Download or read book Driving Digital written by Isaac Sacolick and published by AMACOM. This book was released on 2017-08-24 with total page 317 pages. Available in PDF, EPUB and Kindle. Book excerpt: Every organization makes plans for updating products, technologies, and business processes. But that’s not enough anymore for the twenty-first-century company. The race is now on for everyone to become a digital enterprise. For those individuals who have been charged with leading their company’s technology-driven change, the pressure is intense while the correct path forward unclear. Help has arrived! In Driving Digital, author Isaac Sacolick shares the lessons he’s learned over the years as he has successfully spearheaded multiple transformations and helped shape digital-business best practices. Readers no longer have to blindly trek through the mine field of their company’s digital transformation. In this thoroughly researched one-stop manual, learn how to: • Formulate a digital strategy • Transform business and IT practices • Align development and operations • Drive culture change • Bolster digital talent • Capture and track ROI • Develop innovative digital practices • Pilot emerging technologies • And more! Your company cannot avoid the digital disruption heading its way. The choice is yours: Will this mean the beginning of the end for your business, or will your digital practices be what catapults you into next-level success?

Digital Transformation Management for Agile Organizations

Author : Stefano Bresciani
Publisher : Emerald Group Publishing
ISBN 13 : 1800431732
Total Pages : 153 pages
Book Rating : 4.8/5 (4 download)

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Book Synopsis Digital Transformation Management for Agile Organizations by : Stefano Bresciani

Download or read book Digital Transformation Management for Agile Organizations written by Stefano Bresciani and published by Emerald Group Publishing. This book was released on 2021-06-10 with total page 153 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital Transformation Management for Agile Organizations highlights and explores new dynamics regarding how current digital developments globally scale, by examining the threats, as well as the opportunities these innovations offer to organizations of all kinds.

Digital Transformation Game Plan

Author : Gary O'Brien
Publisher : "O'Reilly Media, Inc."
ISBN 13 : 1492054348
Total Pages : 364 pages
Book Rating : 4.4/5 (92 download)

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Book Synopsis Digital Transformation Game Plan by : Gary O'Brien

Download or read book Digital Transformation Game Plan written by Gary O'Brien and published by "O'Reilly Media, Inc.". This book was released on 2019-10-30 with total page 364 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Digital Age is having a broad and profound impact on companies and entire industries. Rather than simply automate or embed digital technology into existing offerings, your business needs to rethink everything. In this practical book, three ThoughtWorks professionals provide a game plan to help your business through this transformation, along with technical concepts that you need to know to be an effective leader in a modern digital business. Chock-full of practical advice and case studies that show how businesses have transitioned, this book reveals lessons learned in guiding companies through digital transformation. While there’s no silver bullet available, you’ll discover effective ways to create lasting change at your organization. With this book, you’ll discover how to: Realign the business and operating architecture to focus on customer value Build a more responsive and agile organization to deal with speed and ambiguity Build next generation technology capability as a core differentiator

Doing Agile Right

Author : Darrell Rigby
Publisher : Harvard Business Press
ISBN 13 : 1633698718
Total Pages : 146 pages
Book Rating : 4.6/5 (336 download)

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Book Synopsis Doing Agile Right by : Darrell Rigby

Download or read book Doing Agile Right written by Darrell Rigby and published by Harvard Business Press. This book was released on 2020-05-26 with total page 146 pages. Available in PDF, EPUB and Kindle. Book excerpt: Agile has the power to transform work--but only if it's implemented the right way. For decades business leaders have been painfully aware of a huge chasm: They aspire to create nimble, flexible enterprises. But their day-to-day reality is silos, sluggish processes, and stalled innovation. Today, agile is hailed as the essential bridge across this chasm, with the potential to transform a company and catapult it to the head of the pack. Not so fast. In this clear-eyed, indispensable book, Bain & Company thought leader Darrell Rigby and his colleagues Sarah Elk and Steve Berez provide a much-needed reality check. They dispel the myths and misconceptions that have accompanied agile's rise to prominence--the idea that it can reshape an organization all at once, for instance, or that it should be used in every function and for all types of work. They illustrate that agile teams can indeed be powerful, making people's jobs more rewarding and turbocharging innovation, but such results are possible only if the method is fully understood and implemented the right way. The key, they argue, is balance. Every organization must optimize and tightly control some of its operations, and at the same time innovate. Agile, done well, enables vigorous innovation without sacrificing the efficiency and reliability essential to traditional operations. The authors break down how agile really works, show what not to do, and explain the crucial importance of scaling agile properly in order to reap its full benefit. They then lay out a road map for leading the transition to a truly agile enterprise. Agile isn't a goal in itself; it's a means to becoming a high-performance operation. Doing Agile Right is a must-have guide for any company trying to make the transition--or trying to sustain high agility.

The Agile Leader

Author : Simon Hayward
Publisher : Kogan Page Publishers
ISBN 13 : 1398600733
Total Pages : 241 pages
Book Rating : 4.3/5 (986 download)

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Book Synopsis The Agile Leader by : Simon Hayward

Download or read book The Agile Leader written by Simon Hayward and published by Kogan Page Publishers. This book was released on 2021-06-03 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ever feel like you and your team are stretched across multiple demands or that the goal posts change constantly? Never before have businesses felt so acutely this constant need to adapt, pivot and change tack. This book will teach you how you can not only survive in the context of digital transformation, but also thrive and grow, by adopting a powerful agile leadership model. This new and revised edition of The Agile Leader lays out clearly in eight steps how agile leaders empower their team to make decision quickly, evaluate correctly where the biggest opportunities are and mould their strategies around market dynamics and ever-changing needs. If there's one leadership skill that successful businesses have in spades, it's the ability to enable teams to adapt and grow within complex eco-systems of clients, partners and suppliers. By focusing on teamwork and collaboration, as well as promoting shared decision making and ruthless prioritizing, leaders can transform the way they work as well as how their teams function to make them more malleable. Simon Hayward is an agile leadership expert. In this new edition of this successful book, he distills years of leadership and agile research into an actionable 8 step plan, brought to life with examples of agile digital businesses. Learn how to become agile and make digital transformation and delivery part of your business as usual.

Beyond Digital

Author : Paul Leinwand
Publisher : Harvard Business Press
ISBN 13 : 1647822335
Total Pages : 142 pages
Book Rating : 4.6/5 (478 download)

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Book Synopsis Beyond Digital by : Paul Leinwand

Download or read book Beyond Digital written by Paul Leinwand and published by Harvard Business Press. This book was released on 2022-01-04 with total page 142 pages. Available in PDF, EPUB and Kindle. Book excerpt: Two world-renowned strategists detail the seven leadership imperatives for transforming companies in the new digital era. Digital transformation is critical. But winning in today's world requires more than digitization. It requires understanding that the nature of competitive advantage has shifted—and that being digital is not enough. In Beyond Digital, Paul Leinwand and Matt Mani from Strategy&, PwC's global strategy consulting business, take readers inside twelve companies and how they have navigated through this monumental shift: from Philips's reinvention from a broad conglomerate to a focused health technology player, to Cleveland Clinic's engagement with its broader ecosystem to improve and expand its leading patient care to more locations around the world, to Microsoft's overhaul of its global commercial business to drive customer outcomes. Other case studies include Adobe, Citigroup, Eli Lilly, Hitachi, Honeywell, Inditex, Komatsu, STC Pay, and Titan. Building on a major new body of research, the authors identify the seven imperatives that leaders must follow as the digital age continues to evolve: Reimagine your company's place in the world Embrace and create value via ecosystems Build a system of privileged insights with your customers Make your organization outcome-oriented Invert the focus of your leadership team Reinvent the social contract with your people Disrupt your own leadership approach Together, these seven imperatives comprise a playbook for how leaders can define a bolder purpose and transform their organizations.

Aligning Technology with Business for Digital Transformation

Author : Ashish Pachory
Publisher : Business Expert Press
ISBN 13 : 1949991776
Total Pages : 143 pages
Book Rating : 4.9/5 (499 download)

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Book Synopsis Aligning Technology with Business for Digital Transformation by : Ashish Pachory

Download or read book Aligning Technology with Business for Digital Transformation written by Ashish Pachory and published by Business Expert Press. This book was released on 2019-11-27 with total page 143 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book focuses on developing alignment as the foundation for a successful digital enterprise. Over the last decade, digital technology has made deep inroads into every walk of life, but perhaps nowhere more than in the world of business. Technology now plays an enhanced role in driving business success, creating an entirely new paradigm in which business and technology are inseparable. Enterprises must ride the digital wave without losing their grip on the business basics to stay afloat. In this environment, business outcome is heavily dependent on the close alignment between business and technology. Aligning Technology with Business for Digital Transformation is a guide to discovering the power of business–technology alignment. Gleaned from decades of experience with global corporations that have shaped the current business–technology landscape, it covers an indispensable organizational requirement in a simple and relatable way. The book focuses on developing alignment as the foundation for a successful digital enterprise. Interlaced with real-life examples and anecdotes, it should help not only organizations in unlocking their true potential but also individuals in building the skills and aptitude necessary for succeeding in the digital world.

Innovative and Agile Contracting for Digital Transformation and Industry 4.0

Author : Shalan, Mohammad Ali
Publisher : IGI Global
ISBN 13 : 1799845028
Total Pages : 415 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Innovative and Agile Contracting for Digital Transformation and Industry 4.0 by : Shalan, Mohammad Ali

Download or read book Innovative and Agile Contracting for Digital Transformation and Industry 4.0 written by Shalan, Mohammad Ali and published by IGI Global. This book was released on 2020-12-18 with total page 415 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital transformation is reshaping the business arena as new, successful digital business models are increasing agility and presenting better ways to handle business than the traditional alternatives. Industry 4.0 affects everything in our daily lives and is blurring the line between the physical, the biological, and the digital. This created an environment where technology and humans are so closely integrated that it is impacting every activity within the organizations. Specifically, contracting processes and procedures are challenged to align with the new business dynamics as traditional contracts are no longer fitting today's agile and continuously changing environments. Businesses are required to facilitate faster, more secure, soft, and real-time transactions while protecting stakeholders’ rights and obligations. This includes agile contracts which are dynamically handling scope changes, smart contracts that can automate rule-based functions, friction-less contracts that can facilitate different activities, and opportunity contracts that looks toward the future. Innovative and Agile Contracting for Digital Transformation and Industry 4.0 analyzes the consequences, benefits, and possible scenarios of contract transformation under the pressure of new technologies and business dynamics in modern times. The chapters cover the problems, issues, complications, strategies, governance, and risks related to the development and enforcement of digital transformation contracting practices. While highlighting topics in the area of digital transformation and contracting such as artificial intelligence, digital business, emerging technologies, and blockchain, this book is ideally intended for business, engineering, and technology practitioners and policy makers, along with practitioners, stakeholders, researchers, academicians, and students interested in understanding the scope, complexity, and importance of innovative contracts and agile contracting.

The Epic Guide to Agile Business: Building the Agile Business Through Digital Transformation

Author : Bennie Olnick
Publisher :
ISBN 13 :
Total Pages : 185 pages
Book Rating : 4.4/5 (797 download)

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Book Synopsis The Epic Guide to Agile Business: Building the Agile Business Through Digital Transformation by : Bennie Olnick

Download or read book The Epic Guide to Agile Business: Building the Agile Business Through Digital Transformation written by Bennie Olnick and published by . This book was released on 2021-09-18 with total page 185 pages. Available in PDF, EPUB and Kindle. Book excerpt: When it comes to doing business in today's dynamic marketplace, agility is paramount. For example, had Toys R Us elected to pursue an agile strategy, the company might still be in business today. Instead, the now-extinct brand signed a 10-year contract with Amazon to be the platform's exclusive toy vendor. As a result, the company put off its own e-commerce innovation methods, leaving its team in a stalled state when the contract prematurely ended four years later. In this book, you will discover: - Where do you compete? - How do you define your target customer market and carve out a unique niche for yourself? - How do you compete? - How do you develop a customer-centric business strategy? - How do you design a product that customers rave about? - What teams and technology do you need to win and grow? - How do you use the visual blueprint to attract the startup team and capital to launch and grow? - How do you demystify and choose the right technology to keep growing? Get your copy today!

Leading Digital

Author : George Westerman
Publisher : Harvard Business Review Press
ISBN 13 : 1625272480
Total Pages : 303 pages
Book Rating : 4.6/5 (252 download)

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Book Synopsis Leading Digital by : George Westerman

Download or read book Leading Digital written by George Westerman and published by Harvard Business Review Press. This book was released on 2014-09-23 with total page 303 pages. Available in PDF, EPUB and Kindle. Book excerpt: Become a Digital Master—No Matter What Business You’re In If you think the phrase “going digital” is only relevant for industries like tech, media, and entertainment—think again. In fact, mobile, analytics, social media, sensors, and cloud computing have already fundamentally changed the entire business landscape as we know it—including your industry. The problem is that most accounts of digital in business focus on Silicon Valley stars and tech start-ups. But what about the other 90-plus percent of the economy? In Leading Digital, authors George Westerman, Didier Bonnet, and Andrew McAfee highlight how large companies in traditional industries—from finance to manufacturing to pharmaceuticals—are using digital to gain strategic advantage. They illuminate the principles and practices that lead to successful digital transformation. Based on a study of more than four hundred global firms, including Asian Paints, Burberry, Caesars Entertainment, Codelco, Lloyds Banking Group, Nike, and Pernod Ricard, the book shows what it takes to become a Digital Master. It explains successful transformation in a clear, two-part framework: where to invest in digital capabilities, and how to lead the transformation. Within these parts, you’ll learn: • How to engage better with your customers • How to digitally enhance operations • How to create a digital vision • How to govern your digital activities The book also includes an extensive step-by-step transformation playbook for leaders to follow. Leading Digital is the must-have guide to help your organization survive and thrive in the new, digitally powered, global economy.