Building Products With Generative Ai

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Building Products with Generative AI Kindle Edition

Author : Anand Vemula
Publisher : Anand Vemula
ISBN 13 :
Total Pages : 61 pages
Book Rating : 4./5 ( download)

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Book Synopsis Building Products with Generative AI Kindle Edition by : Anand Vemula

Download or read book Building Products with Generative AI Kindle Edition written by Anand Vemula and published by Anand Vemula. This book was released on with total page 61 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Building Products with Generative AI" explores the transformative potential of generative artificial intelligence (AI) in product development. The book delves into various aspects of generative AI, starting with an introduction to Generative Adversarial Networks (GANs) and their applications in product design. It discusses how GANs can generate realistic design variations, explore novel concepts, and enhance creativity and innovation in the design process. Fundamental principles of product design, including design theories, user-centered design methodologies, and design thinking frameworks, are explored to provide a solid foundation for integrating generative AI into the product development pipeline. The book emphasizes the importance of data preparation and training strategies for generative models, highlighting techniques for data collection, curation, preprocessing, and model training. Design generation techniques such as conditional generation, style transfer, and text-to-image synthesis are examined in detail, showcasing how these techniques can be leveraged to generate customized designs, synthesize new design aesthetics, and translate textual descriptions into visual representations. The book also explores how generative AI can be integrated into collaborative design processes, enabling real-time collaboration, feedback loops, and iterative improvement. It addresses ethical and bias concerns in AI-driven design, emphasizing responsible AI development practices to ensure fairness, transparency, and accountability. Through case studies, the book demonstrates real-world applications of generative AI in designing customizable products, providing personalized recommendations, and automating design tasks. It also discusses emerging trends in generative AI, ethical implications, and technical challenges in implementation. In conclusion, "Building Products with Generative AI" offers a comprehensive overview of how generative AI is revolutionizing product development. It provides practical insights, strategies, and techniques for harnessing the power of generative AI to drive creativity, efficiency, and innovation in product design. The book serves as a valuable resource for designers, engineers, and business leaders seeking to leverage generative AI to create groundbreaking products that meet the evolving needs of consumers in the digital age.

Introducing MLOps

Author : Mark Treveil
Publisher : "O'Reilly Media, Inc."
ISBN 13 : 1098116429
Total Pages : 171 pages
Book Rating : 4.0/5 (981 download)

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Book Synopsis Introducing MLOps by : Mark Treveil

Download or read book Introducing MLOps written by Mark Treveil and published by "O'Reilly Media, Inc.". This book was released on 2020-11-30 with total page 171 pages. Available in PDF, EPUB and Kindle. Book excerpt: More than half of the analytics and machine learning (ML) models created by organizations today never make it into production. Some of the challenges and barriers to operationalization are technical, but others are organizational. Either way, the bottom line is that models not in production can't provide business impact. This book introduces the key concepts of MLOps to help data scientists and application engineers not only operationalize ML models to drive real business change but also maintain and improve those models over time. Through lessons based on numerous MLOps applications around the world, nine experts in machine learning provide insights into the five steps of the model life cycle--Build, Preproduction, Deployment, Monitoring, and Governance--uncovering how robust MLOps processes can be infused throughout. This book helps you: Fulfill data science value by reducing friction throughout ML pipelines and workflows Refine ML models through retraining, periodic tuning, and complete remodeling to ensure long-term accuracy Design the MLOps life cycle to minimize organizational risks with models that are unbiased, fair, and explainable Operationalize ML models for pipeline deployment and for external business systems that are more complex and less standardized

The Pioneering Applications of Generative AI

Author : Kumar, Raghvendra
Publisher : IGI Global
ISBN 13 :
Total Pages : 360 pages
Book Rating : 4.3/5 (693 download)

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Book Synopsis The Pioneering Applications of Generative AI by : Kumar, Raghvendra

Download or read book The Pioneering Applications of Generative AI written by Kumar, Raghvendra and published by IGI Global. This book was released on 2024-07-17 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt: Integrating generative artificial intelligence (AI) into art, design, and media presents a double-edged sword. While it offers unprecedented creative possibilities, it raises ethical concerns, challenges traditional workflows, and requires careful regulation. As AI becomes more prevalent in these fields, there is a pressing need for a comprehensive resource that explores the technology's potential and navigates the complex landscape of its implications. The Pioneering Applications of Generative AI is a pioneering book that addresses these challenges head-on. It provides a deep dive into the evolution, ethical considerations, core technologies, and creative applications of generative AI, offering readers a thorough understanding of this transformative technology. Researchers, academicians, scientists, and research scholars will find this book invaluable in navigating the complexities of generative AI in art, design, and media. With its focus on ethical and responsible AI and discussions on regulatory frameworks, the book equips readers with the knowledge and tools needed to harness the full potential of generative AI while ensuring its responsible and ethical use.

Augmented Analytics

Author : Willi Weber
Publisher : "O'Reilly Media, Inc."
ISBN 13 : 1098151682
Total Pages : 312 pages
Book Rating : 4.0/5 (981 download)

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Book Synopsis Augmented Analytics by : Willi Weber

Download or read book Augmented Analytics written by Willi Weber and published by "O'Reilly Media, Inc.". This book was released on 2024-05-31 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: Augmented Analytics isn't just another book on data and analytics; it's a holistic resource for reimagining the way your entire organization interacts with information to become insight-driven. Moving beyond traditional, limited ways of making sense of data, Augmented Analytics provides a dynamic, actionable strategy for improving your organization's analytical capabilities. With this book, you can infuse your workflows with intelligent automation and modern artificial intelligence, empowering more team members to make better decisions. You'll find more in these pages than just how to add another forecast to your dashboard; you'll discover a complete approach to achieving analytical excellence in your organization. You'll explore: Key elements and building blocks of augmented analytics, including its benefits, potential challenges, and relevance in today's business landscape Best practices for preparing and implementing augmented analytics in your organization, including analytics roles, workflows, mindsets, tool sets, and skill sets Best practices for data enablement, liberalization, trust, and accessibility How to apply a use-case approach to drive business value and use augmented analytics as an enabler, with selected case studies This book provide a clear, actionable path to accelerate your journey to analytical excellence.

Advanced Applications of Generative AI and Natural Language Processing Models

Author : Obaid, Ahmed J.
Publisher : IGI Global
ISBN 13 :
Total Pages : 505 pages
Book Rating : 4.3/5 (693 download)

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Book Synopsis Advanced Applications of Generative AI and Natural Language Processing Models by : Obaid, Ahmed J.

Download or read book Advanced Applications of Generative AI and Natural Language Processing Models written by Obaid, Ahmed J. and published by IGI Global. This book was released on 2023-12-21 with total page 505 pages. Available in PDF, EPUB and Kindle. Book excerpt: The rapid advancements in Artificial Intelligence (AI), specifically in Natural Language Processing (NLP) and Generative AI, pose a challenge for academic scholars. Staying current with the latest techniques and applications in these fields is difficult due to their dynamic nature, while the lack of comprehensive resources hinders scholars' ability to effectively utilize these technologies. Advanced Applications of Generative AI and Natural Language Processing Models offers an effective solution to address these challenges. This comprehensive book delves into cutting-edge developments in NLP and Generative AI. It provides insights into the functioning of these technologies, their benefits, and associated challenges. Targeting students, researchers, and professionals in AI, NLP, and computer science, this book serves as a vital reference for deepening knowledge of advanced NLP techniques and staying updated on the latest advancements in generative AI. By providing real-world examples and practical applications, scholars can apply their learnings to solve complex problems across various domains. Embracing Advanced Applications of Generative AI and Natural Language Processing Modelsequips academic scholars with the necessary knowledge and insights to explore innovative applications and unleash the full potential of generative AI and NLP models for effective problem-solving.

Applications of Generative AI

Author : Zhihan Lyu
Publisher : Springer Nature
ISBN 13 : 3031462386
Total Pages : 607 pages
Book Rating : 4.0/5 (314 download)

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Book Synopsis Applications of Generative AI by : Zhihan Lyu

Download or read book Applications of Generative AI written by Zhihan Lyu and published by Springer Nature. This book was released on with total page 607 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The AI Product Manager's Handbook

Author : Irene Bratsis
Publisher : Packt Publishing Ltd
ISBN 13 : 1804617334
Total Pages : 250 pages
Book Rating : 4.8/5 (46 download)

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Book Synopsis The AI Product Manager's Handbook by : Irene Bratsis

Download or read book The AI Product Manager's Handbook written by Irene Bratsis and published by Packt Publishing Ltd. This book was released on 2023-02-28 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master the skills required to become an AI product manager and drive the successful development and deployment of AI products to deliver value to your organization. Purchase of the print or Kindle book includes a free PDF eBook. Key Features Build products that leverage AI for the common good and commercial success Take macro data and use it to show your customers you’re a source of truth Best practices and common pitfalls that impact companies while developing AI product Book DescriptionProduct managers working with artificial intelligence will be able to put their knowledge to work with this practical guide to applied AI. This book covers everything you need to know to drive product development and growth in the AI industry. From understanding AI and machine learning to developing and launching AI products, it provides the strategies, techniques, and tools you need to succeed. The first part of the book focuses on establishing a foundation of the concepts most relevant to maintaining AI pipelines. The next part focuses on building an AI-native product, and the final part guides you in integrating AI into existing products. You’ll learn about the types of AI, how to integrate AI into a product or business, and the infrastructure to support the exhaustive and ambitious endeavor of creating AI products or integrating AI into existing products. You’ll gain practical knowledge of managing AI product development processes, evaluating and optimizing AI models, and navigating complex ethical and legal considerations associated with AI products. With the help of real-world examples and case studies, you’ll stay ahead of the curve in the rapidly evolving field of AI and ML. By the end of this book, you’ll have understood how to navigate the world of AI from a product perspective.What you will learn Build AI products for the future using minimal resources Identify opportunities where AI can be leveraged to meet business needs Collaborate with cross-functional teams to develop and deploy AI products Analyze the benefits and costs of developing products using ML and DL Explore the role of ethics and responsibility in dealing with sensitive data Understand performance and efficacy across verticals Who this book is for This book is for product managers and other professionals interested in incorporating AI into their products. Foundational knowledge of AI is expected. If you understand the importance of AI as the rising fourth industrial revolution, this book will help you surf the tidal wave of digital transformation and change across industries.

Building Intelligent Applications with Generative AI

Author : Yattish Ramhorry
Publisher : BPB Publications
ISBN 13 : 9355519133
Total Pages : 333 pages
Book Rating : 4.3/5 (555 download)

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Book Synopsis Building Intelligent Applications with Generative AI by : Yattish Ramhorry

Download or read book Building Intelligent Applications with Generative AI written by Yattish Ramhorry and published by BPB Publications. This book was released on 2024-08-22 with total page 333 pages. Available in PDF, EPUB and Kindle. Book excerpt: DESCRIPTION Building Intelligent Applications with Generative AI is a comprehensive guide that unlocks the power of generative AI for building cutting-edge applications. This book covers a wide range of use cases and practical examples, from text generation and conversational agents to creative media generation and code completion. These examples are designed to help you capitalize on the potential of generative AI in your applications. Through clear explanations, step-by-step tutorials, and real-world case studies, you will learn how to prepare data and train generative AI models. You will also explore different generative AI techniques, including large language models like GPT-4, ChatGPT, Llama 2, and Google’s Gemini, to understand how they can be applied in various domains, such as content generation, virtual assistants, and code generation. With a focus on practical implementation, this book also examines ethical considerations, best practices, and future trends in generative AI. Further, this book concludes by exploring ethical considerations and best practices for building responsible GAI applications, ensuring you are harnessing this technology for good. By the end of this book, you will be well-equipped to leverage the power of GAI to build intelligent applications and unleash your creativity in innovative ways. KEY FEATURES ● Learn the fundamentals of generative AI and the practical usage of prompt engineering. ● Gain hands-on experience in building generative AI applications. ● Learn to use tools like LangChain, LangSmith, and FlowiseAI to create intelligent applications and AI chatbots. WHAT YOU WILL LEARN ● Understand generative AI (GAI) and large language models (LLMs). ● Explore real-world GAI applications across industries. ● Build intelligent applications with the ChatGPT API. ● Explore retrieval augmented generation with LangChain and Gemini Pro. ● Create chatbots with LangChain and Streamlit for data retrieval. WHO THIS BOOK IS FOR This book is for developers, data scientists, AI practitioners, and tech enthusiasts who are interested in leveraging generative AI techniques to build intelligent applications across various domains. TABLE OF CONTENTS 1. Exploring the World of Generative AI 2. Use Cases for Generative AI Applications 3. Mastering the Art of Prompt Engineering 4. Integrating Generative AI Models into Applications 5. Emerging Trends and the Future of Generative AI 6. Building Intelligent Applications with the ChatGPT API 7. Retrieval Augmented Generation with Gemini Pro 8. Generative AI Applications with Gradio 9. Visualize your Data with LangChain and Streamlit 10. Building LLM Applications with Llama 2 11. Building an AI Document Chatbot with Flowise AI 12. Best Practices for Building Applications with Generative AI 13. Ethical Considerations of Generative AI

Artificial Intelligence in Practice

Author : Bernard Marr
Publisher : John Wiley & Sons
ISBN 13 : 1119548969
Total Pages : 352 pages
Book Rating : 4.1/5 (195 download)

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Book Synopsis Artificial Intelligence in Practice by : Bernard Marr

Download or read book Artificial Intelligence in Practice written by Bernard Marr and published by John Wiley & Sons. This book was released on 2019-04-15 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cyber-solutions to real-world business problems Artificial Intelligence in Practice is a fascinating look into how companies use AI and machine learning to solve problems. Presenting 50 case studies of actual situations, this book demonstrates practical applications to issues faced by businesses around the globe. The rapidly evolving field of artificial intelligence has expanded beyond research labs and computer science departments and made its way into the mainstream business environment. Artificial intelligence and machine learning are cited as the most important modern business trends to drive success. It is used in areas ranging from banking and finance to social media and marketing. This technology continues to provide innovative solutions to businesses of all sizes, sectors and industries. This engaging and topical book explores a wide range of cases illustrating how businesses use AI to boost performance, drive efficiency, analyse market preferences and many others. Best-selling author and renowned AI expert Bernard Marr reveals how machine learning technology is transforming the way companies conduct business. This detailed examination provides an overview of each company, describes the specific problem and explains how AI facilitates resolution. Each case study provides a comprehensive overview, including some technical details as well as key learning summaries: Understand how specific business problems are addressed by innovative machine learning methods Explore how current artificial intelligence applications improve performance and increase efficiency in various situations Expand your knowledge of recent AI advancements in technology Gain insight on the future of AI and its increasing role in business and industry Artificial Intelligence in Practice: How 50 Successful Companies Used Artificial Intelligence to Solve Problems is an insightful and informative exploration of the transformative power of technology in 21st century commerce.

Building Smarter Data Systems Leveraging Generative AI and Deep Learning

Author : Arun Kumar Ramachandran Sumangala Devi
Publisher : JEC PUBLICATION
ISBN 13 : 9361753290
Total Pages : 171 pages
Book Rating : 4.3/5 (617 download)

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Book Synopsis Building Smarter Data Systems Leveraging Generative AI and Deep Learning by : Arun Kumar Ramachandran Sumangala Devi

Download or read book Building Smarter Data Systems Leveraging Generative AI and Deep Learning written by Arun Kumar Ramachandran Sumangala Devi and published by JEC PUBLICATION. This book was released on with total page 171 pages. Available in PDF, EPUB and Kindle. Book excerpt: ...

AI in Material Science

Author : Syed Saad
Publisher : CRC Press
ISBN 13 : 1040096565
Total Pages : 289 pages
Book Rating : 4.0/5 (4 download)

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Book Synopsis AI in Material Science by : Syed Saad

Download or read book AI in Material Science written by Syed Saad and published by CRC Press. This book was released on 2024-07-26 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores the transformative impact of artificial intelligence on material science and construction practices in the Industry 4.0 landscape. It enquires into AI history and applications, examining material optimization, smart materials, and AI in construction. Covering automation, robotics, and AI-assisted design, the book provides insights into ethical considerations and future trends. A modern reference for scholars and professionals, it bridges academia and practical applications in the dynamic intersection of AI and materials science.

Energy, Environment and Green Building Materials

Author : Ai Sheng
Publisher : CRC Press
ISBN 13 : 1315735407
Total Pages : 543 pages
Book Rating : 4.3/5 (157 download)

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Book Synopsis Energy, Environment and Green Building Materials by : Ai Sheng

Download or read book Energy, Environment and Green Building Materials written by Ai Sheng and published by CRC Press. This book was released on 2015-05-29 with total page 543 pages. Available in PDF, EPUB and Kindle. Book excerpt: This proceedings volume contains selected papers presented at the 2014 International Conference on Energy, Environment and Green Building Materials, held in Guilin-Guangxi, China. Contributions cover the latest developments and advances in the field of Energy, Environment and Green Building Materials.

Fusion Strategy

Author : Vijay Govindarajan
Publisher : Harvard Business Press
ISBN 13 : 1647826268
Total Pages : 138 pages
Book Rating : 4.6/5 (478 download)

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Book Synopsis Fusion Strategy by : Vijay Govindarajan

Download or read book Fusion Strategy written by Vijay Govindarajan and published by Harvard Business Press. This book was released on 2024-03-12 with total page 138 pages. Available in PDF, EPUB and Kindle. Book excerpt: Two world-renowned experts on innovation and digital strategy explore how real-time data and AI will radically transform physical products—and the companies that make them. Tech giants like Facebook, Amazon, and Google can collect real-time data from billions of users. For companies that design and manufacture physical products, that type of fluid, data-rich information used to be a pipe dream. Now, with the rise of cheap and powerful sensors, supercomputing, and artificial intelligence, things are changing—fast. In Fusion Strategy, world-renowned innovation guru Vijay Govindarajan and digital strategy expert Venkat Venkataraman offer a first-of-its-kind playbook that will help industrial companies combine what they do best—create physical products—with what digitals do best—use algorithms and AI to parse expansive, interconnected datasets—to make strategic connections that would otherwise be impossible. The laws of competitive advantage are changing, rewarding those who have the most robust, data-driven insights rather than the most valuable assets. To compete in the new digital age, companies need to use real-time data to turbocharge their products, strategies, and customer relationships. Those that don't risk falling on the wrong side of the next great digital divide. Fusion Strategy is the way forward.

Predictive Analytics and Generative AI for Data-Driven Marketing Strategies

Author : Hemachandran K
Publisher : CRC Press
ISBN 13 : 1040188834
Total Pages : 334 pages
Book Rating : 4.0/5 (41 download)

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Book Synopsis Predictive Analytics and Generative AI for Data-Driven Marketing Strategies by : Hemachandran K

Download or read book Predictive Analytics and Generative AI for Data-Driven Marketing Strategies written by Hemachandran K and published by CRC Press. This book was released on 2024-12-10 with total page 334 pages. Available in PDF, EPUB and Kindle. Book excerpt: In providing an in-depth exploration of cutting-edge technologies and how they are used to support data-driven marketing strategies and empower organizations to make the right decisions, Predictive Analytics and Generative AI for Data-Driven Marketing Strategies includes real-world case studies and examples from diverse marketing domains. This book demonstrates how predictive analytics and generative AI have been successfully applied to solve marketing challenges and drive tangible results. This book showcases emerging trends in predictive analytics and generative AI for marketing, and their potential impact on the future of data-driven marketing. This book is meant for professionals and scholars to gather the skills and resources to use predictive analytics and generative AI effectively for marketing strategies. This book: • Examines the different predictive analytics models and algorithms, such as regression analysis, decision trees, and neural networks, and demonstrates how they may be utilized to get insightful conclusions from marketing data. • Includes generative AI techniques, such as generative adversarial networks (GANs) and variational autoencoders (VAEs), showcasing how these techniques can generate synthetic data for marketing insights and decision-making. • Highlights the importance of data-driven marketing choices and illustrates how generative AI and predictive analytics may be quite useful in this context. • Integrates the principles of data science with marketing concepts, offering a cohesive understanding of how predictive analytics and generative AI can power data-driven marketing decisions. • Presents the recent advances in predictive analytics and generative AI and discusses how they can affect the area of data-driven marketing.

Sustainable Fiber Reinforced Cementitious Composites for Construction and Building Materials

Author : Li Li
Publisher : Frontiers Media SA
ISBN 13 : 2832530559
Total Pages : 199 pages
Book Rating : 4.8/5 (325 download)

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Book Synopsis Sustainable Fiber Reinforced Cementitious Composites for Construction and Building Materials by : Li Li

Download or read book Sustainable Fiber Reinforced Cementitious Composites for Construction and Building Materials written by Li Li and published by Frontiers Media SA. This book was released on 2023-07-26 with total page 199 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Build Like It's the End of the World

Author : Sandeep Ahuja
Publisher : John Wiley & Sons
ISBN 13 : 1394179189
Total Pages : 404 pages
Book Rating : 4.3/5 (941 download)

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Book Synopsis Build Like It's the End of the World by : Sandeep Ahuja

Download or read book Build Like It's the End of the World written by Sandeep Ahuja and published by John Wiley & Sons. This book was released on 2024-08-02 with total page 404 pages. Available in PDF, EPUB and Kindle. Book excerpt: Authoritative roadmap to the design and construction of a carbon-positive built environment Build Like It’s the End of the World stands as a compelling manifesto for the AEC industry, confronting the urgent challenges of climate change with actionable solutions. Authored by Sandeep Ahuja and Patrick Chopson, this text embarks on a journey to redefine the future of our built environment. Through a lens of decarbonization, it challenges established norms and introduces a new benchmark for sustainable design and construction. This book not only advocates for a radical shift in design and construction philosophy but also provides a concrete blueprint for achieving carbon-positivity in our projects and practices. The authors bring their extensive experience and research to the forefront, offering a guide that marries rigorous analytical methods with practical applications. It is a call to action, urging professionals and students alike to embrace innovative technologies and strategies that can lead to significant changes in how we conceive and construct our spaces. Within its pages, readers will find: A comprehensive strategy for carbon-positive design: a detailed blueprint showcases step-by-step how sustainable practices can be integrated into projects, drawing on the authors’ vast experience and thorough research. Engaging tools for practical implementation: bridging the gap between high-level sustainability goals and their execution, providing readers with learning objectives, instructional activities, and compelling case studies. Insights on embedding sustainable practices: it offers valuable perspectives on incorporating carbon-positive principles into existing workflows, highlighting the simplicity and profound impact of these efforts. The economic and cultural case for sustainable buildings: demonstrating the viability and necessity of carbon-positive buildings, emphasizing the importance of a cultural shift towards decarbonization in the construction industry. Build Like It’s the End of the World is an essential read for anyone in the AEC field looking to navigate the complexities of decarbonization of buildings. It serves as a powerful testament to the role of technology and strategic innovation in transforming the industry, guiding us towards a future where our buildings play a pivotal role in the health of our planet.

Untrapping Product Teams

Author : David Pereira
Publisher : Addison-Wesley Professional
ISBN 13 : 0135335434
Total Pages : 353 pages
Book Rating : 4.1/5 (353 download)

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Book Synopsis Untrapping Product Teams by : David Pereira

Download or read book Untrapping Product Teams written by David Pereira and published by Addison-Wesley Professional. This book was released on 2024-04-29 with total page 353 pages. Available in PDF, EPUB and Kindle. Book excerpt: Empower Product Teams to Rock the World by Uncovering and Overcoming Dangerous Traps Untrapping Product Teams guides you to simplify what gets unintentionally complicated and equips you to overcome dangerous traps while steadily driving customer and business value. This isn't just another book about product management. It's a thought-provoking guide filled with simplicity, encouraging you to act today for a better tomorrow. This book is for anyone facing the challenges of working on or with product teams. It lays out leading best practices, combined with "secret ingredients" crafted by the author based on years of experience. Learn what makes or breaks product teams so you are ready to do what it takes to thrive with digital products. Learn the differences between coordinative and collaborative workflows Recognize dangerous traps and the strategies to overcome them Explore the product journey: simplify decision-making, apply mindful product discovery, use delivery to accelerate value, and measure results beyond outputs Craft product principles and set solid foundations for product teams Benefit from proven product health checks to uncover where to act today for a better tomorrow "This is my new favorite book on product management. Untrapping Product Teams covers everything you need to know to lead a product team and be successful as a product manager. Author David Pereira does an excellent job of pointing out biases and thinking traps that doom products. The book is full of many insights and tools that will be useful for years to come." --Mike Cohn, co-founder of Agile Alliance "David's book shares several hard-earned lessons of what happens when product leaders, product managers, and especially product owners are not trained to succeed in their jobs, and they go on to make predictable and avoidable mistakes. This book can help you avoid some of these pitfalls." --Marty Cagan, partner, Silicon Valley Product Group "This book touches on all the daily essentials for a product person. It's a practical guide and a meta-analysis rolled into one, serving as the 'Greatest Hits' album of Product Management. Ideal for newcomers and an excellent refresher for those already immersed in the field." --Petra Wille, author of Strong Product People Register your book for convenient access to downloads, updates, and/or corrections as they become available. See inside book for details.