Building An Effective Online Presence

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Creating a Successful Digital Presence

Author : Gordon Fletcher
Publisher : Routledge
ISBN 13 : 1000416550
Total Pages : 231 pages
Book Rating : 4.0/5 (4 download)

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Book Synopsis Creating a Successful Digital Presence by : Gordon Fletcher

Download or read book Creating a Successful Digital Presence written by Gordon Fletcher and published by Routledge. This book was released on 2021-07-29 with total page 231 pages. Available in PDF, EPUB and Kindle. Book excerpt: Increasingly graduates, and anyone who is entering employment, need an individual digital presence to stand out and showcase themselves to secure their first professional role. This book takes an employability approach to encourage those currently studying, or about to enter the world of work, to develop a set of skills that enables them to recognise and deliver an effective digital presence, firstly for themselves and then for the organisations who would employ them. It does not assume any prior technical knowledge and emphasises the value and benefits of creating a presence to actively participate in the digital economy. By structuring the chapters incrementally, the reader is guided through the development of their own presence while also being given the concepts and tools that will enable them in the future to scale this activity to suit the needs of a startup, an SME or a social business. By using well-established business principles to design a strategy, the reader is guided through the creation of a personal Theory of Change that will enable them to turn an abstract goal into an individual digital presence through a defined series of stages and intermediate change objectives. The book then proposes a series of tactics to draw out concrete actions. A range of examples and case studies from around the world feature in each chapter to showcase the range of different types of digital presence that can be created. By using a strategic and systematic process, this book draws together academic thinking with tangible and highly practical outcomes. It is essential reading for advanced undergraduate and postgraduate students studying any discipline related to the digital world, particularly digital marketing and digital business, entrepreneurship and strategy, as well as those taking employability and personal professional development programmes.

Creating a Sense of Presence in Online Teaching

Author : Rosemary M. Lehman
Publisher : John Wiley & Sons
ISBN 13 : 0470873116
Total Pages : 160 pages
Book Rating : 4.4/5 (78 download)

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Book Synopsis Creating a Sense of Presence in Online Teaching by : Rosemary M. Lehman

Download or read book Creating a Sense of Presence in Online Teaching written by Rosemary M. Lehman and published by John Wiley & Sons. This book was released on 2010-08-05 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: Creating a Sense of Presence in Online Teaching This important new resource shows how a strong sense of online presence contributes to greater student satisfaction and retention. The authors explore the psychological and social aspects of online presence from both the instructor and student perspective and provide an instructional design framework for developing effective online learning. Based on solid research and extensive experience, the book is filled with suggested methods, illustrative case scenarios, and effective activities for creating, maintaining, and evaluating presence throughout an online course. "The authors have taken the mystery out of the critical concept of presence by providing the theory that supports its importance and simple techniques to make it happen. Instructors who read this book will be able to develop effective online learning communities and achieve desired learning outcomes." Rena M. Palloff and Keith Pratt, program directors and faculty, Teaching in the Virtual Classroom Program, Fielding Graduate University "Lehman and Conceição blend hands-on experience, research, and a collection of practical tips to provide every online instructor with strategies for 'being there.' If you want to bring the real you into your online classes and take your online teaching to the next level, this is the book to read." Chip Donohue, director of distance learning, Erikson Institute "This book provides a practical and interactive model to help readers reflect on why and how they can guide online and blended learning activities, characterized by a personal 'sense of presence.'" Alan B. Knox, professor, School of Education, University of Wisconsin-Madison

Social Media in Higher Education

Author : Chris Rowell
Publisher :
ISBN 13 : 9781783746729
Total Pages : 279 pages
Book Rating : 4.7/5 (467 download)

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Book Synopsis Social Media in Higher Education by : Chris Rowell

Download or read book Social Media in Higher Education written by Chris Rowell and published by . This book was released on 2019 with total page 279 pages. Available in PDF, EPUB and Kindle. Book excerpt: "How does social media affect working life in Higher Education? How are universities harnessing its power to aid student learning? This innovative collection brings together academics and those working in professional services to examine these questions and more. The diverse and expert contributors analyse the many ways social media can be used to enhance teaching and learning, research, professional practice, leadership, networking and career development. The impact of social media is evaluated critically, with an eye both to the benefits and the problems of using these new forms of digital communication. This is the first volume to give such detailed attention to this area of high interest. Its innovative approach extends to its creation, with contributors found via their presence on Twitter. The short and impactful chapters are accessible while retaining an academic focus through their application of relevant learning theories and educational context. Social Media and Higher Education is essential reading for any professional working in higher education, including lecturers teaching education courses. It is also significant for researchers looking at more recent developments in the field and what it means to work in a modern higher education environment."--Publisher's website.

Duct Tape Marketing

Author : John Jantsch
Publisher : Thomas Nelson Inc
ISBN 13 : 1595554653
Total Pages : 299 pages
Book Rating : 4.5/5 (955 download)

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Book Synopsis Duct Tape Marketing by : John Jantsch

Download or read book Duct Tape Marketing written by John Jantsch and published by Thomas Nelson Inc. This book was released on 2011 with total page 299 pages. Available in PDF, EPUB and Kindle. Book excerpt: As a renowned marketing guru and small business coach, John Jantsch has become a leading advisor on how to build and grow a thriving business. In his trusted book for small businesses, he challenges readers to craft a marketing strategy that is as reliable as the go-to household item we all know, love, and turn to in a pinch: duct tape. Duct Tape Marketing shows readers how to develop and execute a marketing plan that yields more revenue and ensures the longevity of small businesses. Taking a strategic, systemic approach to marketing rather than being constantly won over to a "marketing idea of the week" helps small business leaders establish a solid--"sticky"--foundation of trust with their customers that only grows stronger with the application of more and more metaphorical tape. You'll learn how to turn your marketing efforts into a lead generation machine and move far beyond your week-to-week strategizing to create long-term plans for your business's continual growth. Plus, the revised and updated edition of this industry-leading book includes all new tools, rules, and tactics that respond to the ways social media and digital developments have shifted and evolved the marketing landscape. Let's face it: as a small business owner, you are really in the business of marketing. This practical, actionable guide includes fresh ideas that stick where you put them--and stand the test of time.

Strategies for Building a Thriving Online Business

Author : RWG Publishing
Publisher : RWG Publishing
ISBN 13 :
Total Pages : 42 pages
Book Rating : 4./5 ( download)

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Book Synopsis Strategies for Building a Thriving Online Business by : RWG Publishing

Download or read book Strategies for Building a Thriving Online Business written by RWG Publishing and published by RWG Publishing. This book was released on 2024-06-27 with total page 42 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategies for Building a Thriving Online Business by RWG Publishing is an essential guide for anyone looking to succeed in the competitive world of e-commerce. Gone are the days when merely having a web presence could guarantee success. Today's digital landscape demands more sophisticated strategies and a deep understanding of market dynamics. Drawing on the rich history of Ferndale School, a pioneering British educational establishment that first ventured online in 1996, this book provides invaluable insights derived from over two decades of experience. The author has meticulously gathered knowledge from a diverse array of businesses, including traditional retailers, product designers, wholesalers, distributors, consultancies, software developers, and service organizations. This book dispels the myths and misconceptions that often plague new online entrepreneurs, offering practical, actionable advice on managing content effectively. Whether your website is an extension of a brick-and-mortar store or a standalone digital enterprise, this guide will help you transform it from a mere electronic postcard into a powerful, profit-generating platform. Learn from the triumphs and mistakes of others to build a sustainable and thriving online business.

Viralnomics

Author : Jonathan Goodman
Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781518880971
Total Pages : 0 pages
Book Rating : 4.8/5 (89 download)

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Book Synopsis Viralnomics by : Jonathan Goodman

Download or read book Viralnomics written by Jonathan Goodman and published by Createspace Independent Publishing Platform. This book was released on 2015-12-23 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The author shares his personal insights and advice for successfully using social media to promote yourself, your service, or your product to the right audience.

Secrets of the Art World

Author : LItsa Spanos
Publisher :
ISBN 13 : 9780998701608
Total Pages : pages
Book Rating : 4.7/5 (16 download)

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Book Synopsis Secrets of the Art World by : LItsa Spanos

Download or read book Secrets of the Art World written by LItsa Spanos and published by . This book was released on 2017-06-02 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Litsa Spanos knows a thing or a thousand about making it in the art world. She's been a successful gallery owner for twenty-five years and has sold millions of dollars in original art and watched unknown artists, grow, flourish, and succeed. She has literally seen it all. And then some. And she has some insider secrets to share. (Okay, more like lots of them.) She believes that every artist should have the same opportunity to succeed and she wants to help as many artists as she can, while she can. So she put together an inspiring and informative book that will help the emerging artist, the mid-career artist, and the thriving or successful artist in equal measure. In this book you'll find everything you need to help you succeed. You'll also hear from other artists, gallery owners, tradeshow executives, and many more on what they think is the key to their success.

Digital and Social Media Marketing

Author : Nripendra P. Rana
Publisher : Springer Nature
ISBN 13 : 3030243745
Total Pages : 337 pages
Book Rating : 4.0/5 (32 download)

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Book Synopsis Digital and Social Media Marketing by : Nripendra P. Rana

Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.

Research Anthology on Developing Effective Online Learning Courses

Author : Management Association, Information Resources
Publisher : IGI Global
ISBN 13 : 1799880974
Total Pages : 2104 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Research Anthology on Developing Effective Online Learning Courses by : Management Association, Information Resources

Download or read book Research Anthology on Developing Effective Online Learning Courses written by Management Association, Information Resources and published by IGI Global. This book was released on 2020-12-18 with total page 2104 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the current educational environment, there has been a shift towards online learning as a replacement for the traditional in-person classroom experience. With this new environment comes new technologies, benefits, and challenges for providing courses to students through an entirely digital environment. With this shift comes the necessary research on how to utilize these online courses and how to develop effective online educational materials that fit student needs and encourage student learning, motivation, and success. The optimization of these online tools requires a deeper look into curriculum, instructional design, teaching techniques, and new models for student assessment and evaluation. Information on how to create valuable online course content, engaging lesson plans for the digital space, and meaningful student activities online are only a few of many current topics of interest for promoting student achievement through online learning. The Research Anthology on Developing Effective Online Learning Courses provides multiple perspectives on how to develop engaging and effective online learning courses in the wake of the rapid digitalization of education. This book includes topics focused on online learners, online course content, effective online instruction strategies, and instructional design for the online environment. This reference work is ideal for curriculum developers, instructional designers, IT consultants, deans, chairs, teachers, administrators, academicians, researchers, and students interested in the latest research on how to create online learning courses that promote student success.

Building an Effective Digital Marketing Strategy from Scratch

Author : Mayfair Digital Agency
Publisher : Mayfair Digital Agency
ISBN 13 :
Total Pages : 10 pages
Book Rating : 4./5 ( download)

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Book Synopsis Building an Effective Digital Marketing Strategy from Scratch by : Mayfair Digital Agency

Download or read book Building an Effective Digital Marketing Strategy from Scratch written by Mayfair Digital Agency and published by Mayfair Digital Agency. This book was released on 2022-02-08 with total page 10 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Building an Effective Digital Marketing Strategy from Scratch" is a comprehensive guide that empowers businesses to navigate the dynamic online landscape successfully. This book offers invaluable insights for individuals and organizations seeking to establish a strong digital presence. From defining clear objectives to implementing practical tactics, the book covers the entire process of creating a tailored digital marketing strategy. Readers will gain a deep understanding of various platforms, tools, and techniques required to engage the target audience effectively. With practical case studies and real-world examples, the book equips readers with the knowledge to optimize their online reach, increase brand visibility, and drive meaningful results. Whether a novice or a seasoned marketer, this book proves to be an indispensable resource for anyone striving to thrive in the digital realm.

Handbook of Research on Developing Engaging Online Courses

Author : Thornburg, Amy W.
Publisher : IGI Global
ISBN 13 : 179982134X
Total Pages : 428 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Handbook of Research on Developing Engaging Online Courses by : Thornburg, Amy W.

Download or read book Handbook of Research on Developing Engaging Online Courses written by Thornburg, Amy W. and published by IGI Global. This book was released on 2020-01-31 with total page 428 pages. Available in PDF, EPUB and Kindle. Book excerpt: Online instruction is rapidly expanding the way professors think about and plan instruction. In addition, online instructional practices are expanding and changing as new tools and strategies are adopted. It is imperative that programs and institutions of higher education explore increased online options that align with best practices to develop effective and engaging online courses. The Handbook of Research on Developing Engaging Online Courses is an essential research publication that provides multiple perspectives on improving student engagement and success in online courses. This book includes topics focused on the online learner, online course content, and effective online instruction. The content contained within the title is ideal for curriculum developers, instructional designers, IT consultants, deans, chairs, teachers, administrators, academicians, researchers, and students.

Effective Web Presence Solutions for Small Businesses: Strategies for Successful Implementation

Author : Burgess, Stephen
Publisher : IGI Global
ISBN 13 : 1605662259
Total Pages : 352 pages
Book Rating : 4.6/5 (56 download)

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Book Synopsis Effective Web Presence Solutions for Small Businesses: Strategies for Successful Implementation by : Burgess, Stephen

Download or read book Effective Web Presence Solutions for Small Businesses: Strategies for Successful Implementation written by Burgess, Stephen and published by IGI Global. This book was released on 2009-02-28 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book provides small businesses with a holistic approach to implementing their Web presence"--Provided by publisher.

Handbook of Research on Effective Online Language Teaching in a Disruptive Environment

Author : LeLoup, Jean W.
Publisher : IGI Global
ISBN 13 : 1799877221
Total Pages : 490 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Handbook of Research on Effective Online Language Teaching in a Disruptive Environment by : LeLoup, Jean W.

Download or read book Handbook of Research on Effective Online Language Teaching in a Disruptive Environment written by LeLoup, Jean W. and published by IGI Global. This book was released on 2021-11-26 with total page 490 pages. Available in PDF, EPUB and Kindle. Book excerpt: The COVID-19 pandemic radically and rapidly, and perhaps forever, changed the K-20 educational landscape. In March 2020, K-12 schools and institutions of higher education were forced to pivot quickly to online and remote teaching. This new paradigm resulted in many teachers, regardless of content area, being unprepared. In the field of second language teaching and learning, world language and TESOL educators require the investigation of techniques used during the global pandemic to ensure continued success in online teaching practice. The Handbook of Research on Effective Online Language Teaching in a Disruptive Environment provides strong and cogent guidance in the use of pedagogically sound methods of online language instruction. This book builds an innovative knowledge base about teaching during disruptive times in the context of K-20 language learning that is supported with empirical evidence. Covering topics such as online work engagement, reflective practice, and flipped classroom methods, this handbook serves as a powerful resource for instructors of English language arts and TESOL, TESOL professionals, pre-service teachers, professors, administrators, instructional designers, curriculum developers, students, researchers, and academicians.

Social Media and Content Marketing

Author : Dr. Surjit Victor
Publisher : RK Publication
ISBN 13 : 9348020579
Total Pages : 310 pages
Book Rating : 4.3/5 (48 download)

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Book Synopsis Social Media and Content Marketing by : Dr. Surjit Victor

Download or read book Social Media and Content Marketing written by Dr. Surjit Victor and published by RK Publication. This book was released on 2024-09-26 with total page 310 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social Media and Content Marketing explores strategies to engage audiences, build brand visibility, and drive customer loyalty through impactful social media and compelling content. The essentials of creating, distributing, and measuring content across various platforms, providing insights into audience targeting, storytelling, and effective campaign management. Ideal for marketers, entrepreneurs, and business owners, it combines practical techniques with industry examples to navigate the digital landscape, helping readers craft content that resonates, builds trust, and maximizes return on investment.

Online Magic

Author : Andree Ochoa
Publisher : Andree Ochoa
ISBN 13 :
Total Pages : 224 pages
Book Rating : 4.2/5 (23 download)

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Book Synopsis Online Magic by : Andree Ochoa

Download or read book Online Magic written by Andree Ochoa and published by Andree Ochoa. This book was released on 2024-05-12 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Unlock the secrets to building a powerful online presence with this comprehensive guide tailored for entrepreneurs and business owners alike. Dive deep into the world of digital marketing and discover proven strategies to establish and enhance your website's visibility, credibility, and reach. From crafting compelling content and optimizing for search engines to leveraging social media and implementing effective advertising campaigns, this book equips you with the tools and knowledge needed to succeed in the digital arena. Whether you're a seasoned entrepreneur or a budding startup, this book provides invaluable insights and actionable tips to help you create a successful website that drives traffic, engages customers, and generates results. With practical advice, real-world examples, and expert guidance, it's your roadmap to online success in today's competitive business landscape.

Social Media Strategies for Professionals and Their Firms

Author : Michelle Golden
Publisher : John Wiley & Sons
ISBN 13 : 0470933917
Total Pages : 368 pages
Book Rating : 4.4/5 (79 download)

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Book Synopsis Social Media Strategies for Professionals and Their Firms by : Michelle Golden

Download or read book Social Media Strategies for Professionals and Their Firms written by Michelle Golden and published by John Wiley & Sons. This book was released on 2010-11-17 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: Expert advice on growing your professional service firm or individual practice through social media Showing professionals and their marketers how to accomplish familiar marketing tactics in newer, ways, Social Media for Professionals and Their Firms takes you step by step in putting social media to work for your professional practice. Whether you want to build your own on-line reputation, or are ready to explore new media for corporate marketing and communications, this book is the definitive guide for your strategic approach. Explores why the fastest and most leveragable way to expand relationships today is through the Internet Provides step-by-step approaches to successful professional blogging Discusses high-level strategies for effectively using Twitter, LinkedIn, Facebook, and bookmarking sites Includes pitfalls and success stories featuring notable social media trailblazers Timely and practical, this book shows you why new media is rapidly becoming the core way for professionals to reach their audiences. Whether your firm provides legal, accounting, financial planning, architecture, consultancy, or other services, Social Media Strategies for Professionals and Their Firms will show you ways to better reach and communicate with your customers.

How to Start a Small Business from Home: Mastering the Art of Home-Based Entrepreneurship

Author : Amanpreet Kaur
Publisher : Rana Books Uk
ISBN 13 :
Total Pages : 78 pages
Book Rating : 4./5 ( download)

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Book Synopsis How to Start a Small Business from Home: Mastering the Art of Home-Based Entrepreneurship by : Amanpreet Kaur

Download or read book How to Start a Small Business from Home: Mastering the Art of Home-Based Entrepreneurship written by Amanpreet Kaur and published by Rana Books Uk . This book was released on 2023-08-17 with total page 78 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Dive into the world of home-based entrepreneurship with 'How to Start a Small Business from Home: Mastering the Art of Home-Based Entrepreneurship,' authored by Amanpreet Kaur. This comprehensive guide offers a step-by-step roadmap for turning your home into a thriving business hub. From identifying the perfect business idea and conducting feasibility studies to setting up a professional online presence and conquering financial management, this book equips you with invaluable insights and practical strategies. Navigate challenges, discover growth opportunities, and strike a balance between work and personal life while learning from real-world case studies. Whether you're a budding entrepreneur or a seasoned business owner looking to transition to a home-based model, this book provides the expertise you need to build and sustain a successful venture from the comfort of your home."