Building Great Software Engineering Teams

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Author :
Publisher : Apress
ISBN 13 : 1484211332
Total Pages : 154 pages
Book Rating : 4.4/5 (842 download)

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Book Synopsis Building Great Software Engineering Teams by : Joshua Tyler

Download or read book Building Great Software Engineering Teams written by Joshua Tyler and published by Apress. This book was released on 2015-07-03 with total page 154 pages. Available in PDF, EPUB and Kindle. Book excerpt: WINNER of Computing Reviews 20th Annual Best Review in the category Management “Tyler’s book is concise, reasonable, and full of interesting practices, including some curious ones you might consider adopting yourself if you become a software engineering manager.” —Fernando Berzal, CR, 10/23/2015 “Josh Tyler crafts a concise, no-nonsense, intensely focused guide for building the workhouse of Silicon Valley—the high-functioning software team.” —Gordon Rios, Summer Book Recommendations from the Smartest People We Know—Summer 2016 Building Great Software Engineering Teams provides engineering leaders, startup founders, and CTOs concrete, industry-proven guidance and techniques for recruiting, hiring, and managing software engineers in a fast-paced, competitive environment. With so much at stake, the challenge of scaling up a team can be intimidating. Engineering leaders in growing companies of all sizes need to know how to find great candidates, create effective interviewing and hiring processes, bring out the best in people and their work, provide meaningful career development, learn to spot warning signs in their team, and manage their people for long-term success. Author Josh Tyler has spent nearly a decade building teams in high-growth startups, experimenting with every aspect of the task to see what works best. He draws on this experience to outline specific, detailed solutions augmented by instructive stories from his own experience. In this book you’ll learn how to build your team, starting with your first hire and continuing through the stages of development as you manage your team for growth and success. Organized to cover each step of the process in the order you’ll likely face them, and highlighted by stories of success and failure, it provides an easy-to-understand recipe for creating your high-powered engineering team.

The Eventual Millionaire

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 1118674707
Total Pages : 272 pages
Book Rating : 4.1/5 (186 download)

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Book Synopsis The Eventual Millionaire by : Jaime Tardy

Download or read book The Eventual Millionaire written by Jaime Tardy and published by John Wiley & Sons. This book was released on 2014-02-24 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Become a millionaire by learning from millionaires An Eventual Millionaire is someone who knows they will be a millionaire, eventually. But they want to do it on their own terms—with an enjoyable life and an enjoyable business. Eventual Millionaires are everywhere, from the airplane pilot looking to start his own business for more freedom and money to a student looking to start her life on the right foot to a successful business owner needing inspiration and wondering how to take her business to the next level. There are many ways to become a millionaire, but research has often shown that creating your own business is one of the best ways to build wealth. The Eventual Millionaire will lay the foundation for those looking to start their own business and work their way toward financial independence and a fulfilled life. Contains the insights of more than 100 millionaires and their various experiences Written by Jaime Tardy, founder of eventualmillionaire.com and a business coach for entrepreneurs A companion website includes an "Eventual Millionaire Starter Kit" with worksheets, business plan documents, and much more We all want to be successful and enjoy financial security, but we might not know how or don’t think we can do it. The Eventual Millionaire will show you what it takes.

Outside-in Software Development

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Author :
Publisher : Pearson Education
ISBN 13 : 0132704374
Total Pages : 427 pages
Book Rating : 4.1/5 (327 download)

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Book Synopsis Outside-in Software Development by : Carl Kessler

Download or read book Outside-in Software Development written by Carl Kessler and published by Pearson Education. This book was released on 2007-09-24 with total page 427 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Outside-in thinking complements any approach your teams may be taking to the actual implementation of software, but it changes how you measure success. A successful outside-in team does a lot of learning and not much speculation." —Tom Poppendieck Build Software That Delivers Maximum Business Value to Every Key Stakeholder Imagine your ideal development project. It will deliver exactly what your clients need. It will achieve broad, rapid, enthusiastic adoption. And it will be designed and built by a productive, high-morale team of expert software professionals. Using this book's breakthrough "outside-in" approach to software development, your next project can be that ideal project. In Outside-in Software Development, two of IBM's most respected software leaders, Carl Kessler and John Sweitzer, show you how to identify the stakeholders who'll determine your project's real value, shape every decision around their real needs, and deliver software that achieves broad, rapid, enthusiastic adoption. The authors present an end-to-end framework and practical implementation techniques any development team can quickly benefit from, regardless of project type or scope. Using their proven approach, you can improve the effectiveness of every client conversation, define priorities with greater visibility and clarity, and make sure all your code delivers maximum business value. Coverage includes Understanding your stakeholders and the organizational and business context they operate in Clarifying the short- and long-term stakeholder goals your project will satisfy More effectively mapping project expectations to outcomes Building more "consumable" software: systems that are easier to deploy, use, and support Continuously enhancing alignment with stakeholder goals Helping stakeholders manage ongoing change long after you've delivered your product Mastering the leadership techniques needed to drive outside-in development

Ship it!

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Author :
Publisher : Pragmatic Bookshelf
ISBN 13 : 1680504789
Total Pages : 258 pages
Book Rating : 4.6/5 (85 download)

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Book Synopsis Ship it! by : Jared Richardson

Download or read book Ship it! written by Jared Richardson and published by Pragmatic Bookshelf. This book was released on 2005-06-01 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ship It! is a collection of tips that show the tools andtechniques a successful project team has to use, and how to use themwell. You'll get quick, easy-to-follow advice on modernpractices: which to use, and when they should be applied. This bookavoids current fashion trends and marketing hype; instead, readersfind page after page of solid advice, all tried and tested in thereal world. Aimed at beginning to intermediate programmers, Ship It! will show you: Which tools help, and which don't How to keep a project moving Approaches to scheduling that work How to build developers as well as product What's normal on a project, and what's not How to manage managers, end-users and sponsors Danger signs and how to fix them Few of the ideas presented here are controversial or extreme; most experiencedprogrammers will agree that this stuff works. Yet 50 to 70 percent of allproject teams in the U.S. aren't able to use even these simple, well-acceptedpractices effectively. This book will help you get started. Ship It! begins by introducing the common technicalinfrastructure that every project needs to get the job done. Readerscan choose from a variety of recommended technologies according totheir skills and budgets. The next sections outline the necessarysteps to get software out the door reliably, using well-accepted,easy-to-adopt, best-of-breed practices that really work. Finally, and most importantly, Ship It! presents commonproblems that teams face, then offers real-world advice on how tosolve them.

Why Startups Fail

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Author :
Publisher : Currency
ISBN 13 : 0593137027
Total Pages : 370 pages
Book Rating : 4.5/5 (931 download)

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Book Synopsis Why Startups Fail by : Tom Eisenmann

Download or read book Why Startups Fail written by Tom Eisenmann and published by Currency. This book was released on 2021-03-30 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you want your startup to succeed, you need to understand why startups fail. “Whether you’re a first-time founder or looking to bring innovation into a corporate environment, Why Startups Fail is essential reading.”—Eric Ries, founder and CEO, LTSE, and New York Times bestselling author of The Lean Startup and The Startup Way Why do startups fail? That question caught Harvard Business School professor Tom Eisenmann by surprise when he realized he couldn’t answer it. So he launched a multiyear research project to find out. In Why Startups Fail, Eisenmann reveals his findings: six distinct patterns that account for the vast majority of startup failures. • Bad Bedfellows. Startup success is thought to rest largely on the founder’s talents and instincts. But the wrong team, investors, or partners can sink a venture just as quickly. • False Starts. In following the oft-cited advice to “fail fast” and to “launch before you’re ready,” founders risk wasting time and capital on the wrong solutions. • False Promises. Success with early adopters can be misleading and give founders unwarranted confidence to expand. • Speed Traps. Despite the pressure to “get big fast,” hypergrowth can spell disaster for even the most promising ventures. • Help Wanted. Rapidly scaling startups need lots of capital and talent, but they can make mistakes that leave them suddenly in short supply of both. • Cascading Miracles. Silicon Valley exhorts entrepreneurs to dream big. But the bigger the vision, the more things that can go wrong. Drawing on fascinating stories of ventures that failed to fulfill their early promise—from a home-furnishings retailer to a concierge dog-walking service, from a dating app to the inventor of a sophisticated social robot, from a fashion brand to a startup deploying a vast network of charging stations for electric vehicles—Eisenmann offers frameworks for detecting when a venture is vulnerable to these patterns, along with a wealth of strategies and tactics for avoiding them. A must-read for founders at any stage of their entrepreneurial journey, Why Startups Fail is not merely a guide to preventing failure but also a roadmap charting the path to startup success.

Building Products for the Enterprise

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Author :
Publisher : "O'Reilly Media, Inc."
ISBN 13 : 1492024732
Total Pages : 136 pages
Book Rating : 4.4/5 (92 download)

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Book Synopsis Building Products for the Enterprise by : Blair Reeves

Download or read book Building Products for the Enterprise written by Blair Reeves and published by "O'Reilly Media, Inc.". This book was released on 2018-03-09 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you’re new to software product management or just want to learn more about it, there’s plenty of advice available—but most of it is geared toward consumer products. Creating high-quality software for the enterprise involves a much different set of challenges. In this practical book, two expert product managers provide straightforward guidance for people looking to join the thriving enterprise market. Authors Blair Reeves and Benjamin Gaines explain critical differences between enterprise and consumer products, and deliver strategies for overcoming challenges when building for the enterprise. You’ll learn how to cultivate knowledge of your organization, the products you build, and the industry you serve. Explore why: Identifying customer vs user problems is an enterprise project manager’s main challenge Effective collaboration requires in-depth knowledge of the organization Analyzing data is key to understanding why users buy and retain your product Having experience in the industry you’re building products for is valuable Product longevity depends on knowing where the industry is headed

Building a Career in Software

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Author :
Publisher : Apress
ISBN 13 : 9781484261460
Total Pages : 243 pages
Book Rating : 4.2/5 (614 download)

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Book Synopsis Building a Career in Software by : Daniel Heller

Download or read book Building a Career in Software written by Daniel Heller and published by Apress. This book was released on 2020-09-27 with total page 243 pages. Available in PDF, EPUB and Kindle. Book excerpt: Software engineering education has a problem: universities and bootcamps teach aspiring engineers to write code, but they leave graduates to teach themselves the countless supporting tools required to thrive in real software companies. Building a Career in Software is the solution, a comprehensive guide to the essential skills that instructors don't need and professionals never think to teach: landing jobs, choosing teams and projects, asking good questions, running meetings, going on-call, debugging production problems, technical writing, making the most of a mentor, and much more. In over a decade building software at companies such as Apple and Uber, Daniel Heller has mentored and managed tens of engineers from a variety of training backgrounds, and those engineers inspired this book with their hundreds of questions about career issues and day-to-day problems. Designed for either random access or cover-to-cover reading, it offers concise treatments of virtually every non-technical challenge you will face in the first five years of your career—as well as a selection of industry-focused technical topics rarely covered in training. Whatever your education or technical specialty, Building a Career in Software can save you years of trial and error and help you succeed as a real-world software professional. What You Will Learn Discover every important nontechnical facet of professional programming as well as several key technical practices essential to the transition from student to professional Build relationships with your employer Improve your communication, including technical writing, asking good questions, and public speaking Who This Book is For Software engineers either early in their careers or about to transition to the professional world; that is, all graduates of computer science or software engineering university programs and all software engineering boot camp participants.

The Lean Startup

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Author :
Publisher : Crown Currency
ISBN 13 : 0307887898
Total Pages : 337 pages
Book Rating : 4.3/5 (78 download)

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Book Synopsis The Lean Startup by : Eric Ries

Download or read book The Lean Startup written by Eric Ries and published by Crown Currency. This book was released on 2011-09-13 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched. Eric Ries defines a startup as an organization dedicated to creating something new under conditions of extreme uncertainty. This is just as true for one person in a garage or a group of seasoned professionals in a Fortune 500 boardroom. What they have in common is a mission to penetrate that fog of uncertainty to discover a successful path to a sustainable business. The Lean Startup approach fosters companies that are both more capital efficient and that leverage human creativity more effectively. Inspired by lessons from lean manufacturing, it relies on “validated learning,” rapid scientific experimentation, as well as a number of counter-intuitive practices that shorten product development cycles, measure actual progress without resorting to vanity metrics, and learn what customers really want. It enables a company to shift directions with agility, altering plans inch by inch, minute by minute. Rather than wasting time creating elaborate business plans, The Lean Startup offers entrepreneurs—in companies of all sizes—a way to test their vision continuously, to adapt and adjust before it’s too late. Ries provides a scientific approach to creating and managing successful startups in a age when companies need to innovate more than ever.

Lessons on Success from a Failure

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Publisher :
ISBN 13 : 9781442129030
Total Pages : 82 pages
Book Rating : 4.1/5 (29 download)

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Book Synopsis Lessons on Success from a Failure by : Jay Howard

Download or read book Lessons on Success from a Failure written by Jay Howard and published by . This book was released on 2009-05-18 with total page 82 pages. Available in PDF, EPUB and Kindle. Book excerpt: Soichiro Honda says that success is 99 percent failure...but it doesn't have to be that way! Achieving success can be ridiculously easy if you do a few things right and avoid many of the pitfalls described in this book!

INSPIRED

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Publisher : John Wiley & Sons
ISBN 13 : 111938754X
Total Pages : 370 pages
Book Rating : 4.1/5 (193 download)

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Book Synopsis INSPIRED by : Marty Cagan

Download or read book INSPIRED written by Marty Cagan and published by John Wiley & Sons. This book was released on 2017-11-17 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: How do today’s most successful tech companies—Amazon, Google, Facebook, Netflix, Tesla—design, develop, and deploy the products that have earned the love of literally billions of people around the world? Perhaps surprisingly, they do it very differently than the vast majority of tech companies. In INSPIRED, technology product management thought leader Marty Cagan provides readers with a master class in how to structure and staff a vibrant and successful product organization, and how to discover and deliver technology products that your customers will love—and that will work for your business. With sections on assembling the right people and skillsets, discovering the right product, embracing an effective yet lightweight process, and creating a strong product culture, readers can take the information they learn and immediately leverage it within their own organizations—dramatically improving their own product efforts. Whether you’re an early stage startup working to get to product/market fit, or a growth-stage company working to scale your product organization, or a large, long-established company trying to regain your ability to consistently deliver new value for your customers, INSPIRED will take you and your product organization to a new level of customer engagement, consistent innovation, and business success. Filled with the author’s own personal stories—and profiles of some of today’s most-successful product managers and technology-powered product companies, including Adobe, Apple, BBC, Google, Microsoft, and Netflix—INSPIRED will show you how to turn up the dial of your own product efforts, creating technology products your customers love. The first edition of INSPIRED, published ten years ago, established itself as the primary reference for technology product managers, and can be found on the shelves of nearly every successful technology product company worldwide. This thoroughly updated second edition shares the same objective of being the most valuable resource for technology product managers, yet it is completely new—sharing the latest practices and techniques of today’s most-successful tech product companies, and the men and women behind every great product.

Skills of a Successful Software Engineer

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Author :
Publisher : Simon and Schuster
ISBN 13 : 1638350647
Total Pages : 190 pages
Book Rating : 4.6/5 (383 download)

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Book Synopsis Skills of a Successful Software Engineer by : Fernando Doglio

Download or read book Skills of a Successful Software Engineer written by Fernando Doglio and published by Simon and Schuster. This book was released on 2022-08-16 with total page 190 pages. Available in PDF, EPUB and Kindle. Book excerpt: Skills to grow from a solo coder into a productive member of a software development team, with seasoned advice on everything from refactoring to acing an interview. In Skills of a Successful Software Engineer you will learn: The skills you need to succeed on a software development team Best practices for writing maintainable code Testing and commenting code for others to read and use Refactoring code you didn’t write What to expect from a technical interview process How to be a tech leader Getting around gatekeeping in the tech community Skills of a Successful Software Engineer is a best practices guide for succeeding on a software development team. The book reveals how to optimize both your code and your career, from achieving a good work-life balance to writing the kind of bug-free code delivered by pros. You’ll master essential skills that you might not have learned as a solo coder, including meaningful code commenting, unit testing, and using refactoring to speed up feature delivery. Timeless advice on acing interviews and setting yourself up for leadership will help you throughout your career. Crack open this one-of-a-kind guide, and you’ll soon be working in the professional manner that software managers expect. About the technology Success as a software engineer requires technical knowledge, flexibility, and a lot of persistence. Knowing how to work effectively with other developers can be the difference between a fulfilling career and getting stuck in a life-sucking rut. This brilliant book guides you through the essential skills you need to survive and thrive on a software engineering team. About the book Skills of a Successful Software Engineer presents techniques for working on software projects collaboratively. In it, you’ll build technical skills, such as writing simple code, effective testing, and refactoring, that are essential to creating software on a team. You’ll also explore soft skills like how to keep your knowledge up to date, interacting with your team leader, and even how to get a job you’ll love. What's inside Best practices for writing and documenting maintainable code Testing and refactoring code you didn’t write What to expect in a technical interview How to thrive on a development team About the reader For working and aspiring software engineers. About the author Fernando Doglio has twenty years of experience in the software industry, where he has worked on everything from web development to big data. Table of Contents 1 Becoming a successful software engineer 2 Writing code everyone can read 3 Unit testing: delivering code that works 4 Refactoring existing code (or Refactoring doesn’t mean rewriting code) 5 Tackling the personal side of coding 6 Interviewing for your place on the team 7 Working as part of a team 8 Understanding team leadership

Badass: Making Users Awesome

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Author :
Publisher : "O'Reilly Media, Inc."
ISBN 13 : 1491919078
Total Pages : 293 pages
Book Rating : 4.4/5 (919 download)

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Book Synopsis Badass: Making Users Awesome by : Kathy Sierra

Download or read book Badass: Making Users Awesome written by Kathy Sierra and published by "O'Reilly Media, Inc.". This book was released on 2015-01-29 with total page 293 pages. Available in PDF, EPUB and Kindle. Book excerpt: Note for ebook customers: The design and layout of this book play a key role in conveying the author's message. When creating the ebooks, we've tried to keep the look and feel of the print edition, but this means that not all e-reading devices will support the files. The EPUB format is optimized for iPad. The Mobi files are optimized for Kindle Fire tablets and phones and for Kindle reading apps. Imagine you’re in a game with one objective: a bestselling product or service. The rules? No marketing budget, no PR stunts, and it must be sustainably successful. No short-term fads. This is not a game of chance. It is a game of skill and strategy. And it begins with a single question: given competing products of equal pricing, promotion, and perceived quality, why does one outsell the others? The answer doesn’t live in the sustainably successful products or services. The answer lives in those who use them. Our goal is to craft a strategy for creating successful users. And that strategy is full of surprising, counter-intuitive, and astonishingly simple techniques that don’t depend on a massive marketing or development budget. Techniques typically overlooked by even the most well-funded, well-staffed product teams. Every role is a key player in this game. Product development, engineering, marketing, user experience, support—everyone on the team. Even if that team is a start-up of one. Armed with a surprisingly overlooked science and a unique POV, we can can reduce the role of luck. We can build sustainably successful products and services that rely not on unethical persuasive marketing tricks but on helping our users have deeper, richer experiences. Not just in the moments while they’re using our product but, more importantly, in the moments when they aren’t.

Software Leadership

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Author :
Publisher : Addison-Wesley Professional
ISBN 13 :
Total Pages : 228 pages
Book Rating : 4.:/5 (321 download)

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Book Synopsis Software Leadership by : Murray Cantor

Download or read book Software Leadership written by Murray Cantor and published by Addison-Wesley Professional. This book was released on 2002 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: Software and project management consultant Murray Cantor discusses how to be a good manager and how to build a competitive software team. The text is intended to be accessible to managers with little software background as well as those with extensive experience. A sampling of topics includes software architecture, developing products, improving the efficiency of the organization, the Rational Unified Process, and team leadership. c. Book News Inc.

Building Successful Partner Channels

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Author :
Publisher : Tbk Publishing(r)
ISBN 13 : 9788793116160
Total Pages : 222 pages
Book Rating : 4.1/5 (161 download)

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Book Synopsis Building Successful Partner Channels by : Hans Peter Peter Bech

Download or read book Building Successful Partner Channels written by Hans Peter Peter Bech and published by Tbk Publishing(r). This book was released on 2015-04-01 with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Building Successful Partner Channels" is a book laying out the roadmap for achieving global market leadership through independent channel partners in the software industry. When Microsoft acquired Navision in 2002 there is no doubt that the price they paid was heavily influenced by the value of our channel partner eco-system. I can think of no one better suited than Hans Peter to write a book with the title Building Successful Partner Channels. Preben Damgaard, Co-founder and CEO of Navision Predictable growth and market leadership through independent channel partners are on every software industry CEO and sales executives' mind. However, it is rarely achieved. With "Building Successful Partner Channels" Hans Peter Bech provides a great tactical approach toward reaching this goal. Torulf Nilsson, Product Executive, Visma Retail, Oslo, Norway Hans Peter Bech has been at the forefront developing indirect channels in the software industry for more than three decades and his track record is impressive. I'd highly recommend this book to anyone searching for the route to global market leadership in the software industry. Yusuf Soner, School of Management at the Sabanci University, Istanbul, Turkey Building Successful Partner Channels provides a powerful, practical approach to building a strong network of independent channel partners, so as to optimize sales and marketing activities. The book helps senior sales and marketing executives understand how to work in concert to achieve global market leadership through the indirect-channel approach. Toke Kruse, Founder and CEO at Billy, San Francisco, USA

Head First Software Development

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Author :
Publisher : "O'Reilly Media, Inc."
ISBN 13 : 0596527357
Total Pages : 495 pages
Book Rating : 4.5/5 (965 download)

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Book Synopsis Head First Software Development by : Dan Pilone

Download or read book Head First Software Development written by Dan Pilone and published by "O'Reilly Media, Inc.". This book was released on 2008-12-26 with total page 495 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provides information on successful software development, covering such topics as customer requirements, task estimates, principles of good design, dealing with source code, system testing, and handling bugs.

Company of One

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Publisher : Mariner Books
ISBN 13 : 1328972356
Total Pages : 273 pages
Book Rating : 4.3/5 (289 download)

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Book Synopsis Company of One by : Paul Jarvis

Download or read book Company of One written by Paul Jarvis and published by Mariner Books. This book was released on 2019 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: What if the real key to a richer and more fulfilling career was not to create and scale a new start-up, but rather, to be able to work for yourself, determine your own hours, and become a (highly profitable) and sustainable company of one? Suppose the better--and smarter--solution is simply to remain small? This book explains how to do just that. Company of One is a refreshingly new approach centered on staying small and avoiding growth, for any size business. Not as a freelancer who only gets paid on a per piece basis, and not as an entrepreneurial start-up that wants to scale as soon as possible, but as a small business that is deliberately committed to staying that way. By staying small, one can have freedom to pursue more meaningful pleasures in life, and avoid the headaches that result from dealing with employees, long meetings, or worrying about expansion. Company of One introduces this unique business strategy and explains how to make it work for you, including how to generate cash flow on an ongoing basis. Paul Jarvis left the corporate world when he realized that working in a high-pressure, high profile world was not his idea of success. Instead, he now works for himself out of his home on a small, lush island off of Vancouver, and lives a much more rewarding and productive life. He no longer has to contend with an environment that constantly demands more productivity, more output, and more growth. In Company of One, Jarvis explains how you can find the right pathway to do the same, including planning how to set up your shop, determining your desired revenues, dealing with unexpected crises, keeping your key clients happy, and of course, doing all of this on your own.

Effective UI

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Author :
Publisher : "O'Reilly Media, Inc."
ISBN 13 : 1449388728
Total Pages : 316 pages
Book Rating : 4.4/5 (493 download)

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Book Synopsis Effective UI by : Jonathan Anderson

Download or read book Effective UI written by Jonathan Anderson and published by "O'Reilly Media, Inc.". This book was released on 2010-01-26 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: People expect effortless, engaging interaction with desktop and web applications, but producing software that generates enjoyable user experiences is much harder than many companies anticipate. With Effective UI, you'll learn proven user-experience strategies that will satisfy your clients and customers, drive business value, and increase brand strength. This book shows you how to capture the collaborative and cooperative spirit among designers, engineers, and management required for building engaging software. You'll also learn valuable methods for maintaining focus throughout the process -- whether you're a product manager who needs a clear roadmap, a developer or designer looking for guidance and advocacy, or a businessperson who wants to understand and manage user-experience software initiatives. Learn how to build software that will: Generate engaging and interactive experiences between consumers and businesses, or between businesspeople and their information systems Account for how people work with, think about, and consume information Establish a richer means of collaboration and communication Reduce frustration by streamlining complex tasks and creating processes that are more intuitive Distinguish products, services, and brands to create a competitive advantage Create scalable systems that adapt to changing user needs and behaviors