Building a Successful Real Estate Sales Career

Download Building a Successful Real Estate Sales Career PDF Online Free

Author :
Publisher :
ISBN 13 : 9780986041808
Total Pages : pages
Book Rating : 4.0/5 (418 download)

DOWNLOAD NOW!


Book Synopsis Building a Successful Real Estate Sales Career by : Mike Ferry

Download or read book Building a Successful Real Estate Sales Career written by Mike Ferry and published by . This book was released on 2013-07-15 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Look up Real Estate training and coaching on the internet television, or any social media outlet, and you'll quickly see that the industry is lled with get rich quick schemes, magic pill promises, and the modern day version of the wild west snake oil salesman claiming they have the secret to overnight riches ... Seriously? Not a chance.There is a better way.Building a Successful Real Estate Sales CareerA nA new book by Mike FerryRecognized by the National Association of Realtors as one of the ve most innuential people in Real Estate ... The rst to introduce One-on-One Coaching to the Real Estate industry more than 37 years ago ... Founder and CEO of the Mike Ferry Organization, coaching thousands of agents to become top producers - more than any other individual or organization ...MMike Ferry has spent his entire career looking at the question of why Real Estate companies, industry leaders, management, and agents do what they do ... why so many of them do it so well while so many others fail within the rst 18 months. In his latest book, Building a Successful Real Estate Sales Career, Mike gives you the opportunity to beneet from his decades of experience as a coach, mentor, author, business owner and yes, a successful Real Estate Sales Professional. WWith his immutable style that gets straight to the point, Mike takes his readers on a systematic journey through each point in the Mike Ferry Real Estate Sales System, a process that anyone can follow to build a successful and meaningful sales career.

The Millionaire Real Estate Agent

Download The Millionaire Real Estate Agent PDF Online Free

Author :
Publisher : McGraw Hill Professional
ISBN 13 : 0071502084
Total Pages : 370 pages
Book Rating : 4.0/5 (715 download)

DOWNLOAD NOW!


Book Synopsis The Millionaire Real Estate Agent by : Gary Keller

Download or read book The Millionaire Real Estate Agent written by Gary Keller and published by McGraw Hill Professional. This book was released on 2004-04-01 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: Take your real estate career to the highest level! "Whether you are just getting started or a veteran in the business, The Millionaire Real Estate Agent is the step-by-step handbook for seeking excellence in your profession and in your life." --Mark Victor Hansen, cocreator, #1 New York Times bestselling series Chicken Soup for the Soul "This book presents a new paradigm for real estate and should be required reading for real estate professionals everywhere." --Robert T. Kiyosaki, New York Times bestselling author of Rich Dad, Poor Dad The Millionaire Real Estate Agent explains: Three concepts that drive production Economic, organizational, and lead generation models that are the foundations of any high-achiever's business How to "Earn a Million," "Net a Million," and "Receive a Million" in annual income

Your First Year in Real Estate, 2nd Ed.

Download Your First Year in Real Estate, 2nd Ed. PDF Online Free

Author :
Publisher : Crown Currency
ISBN 13 : 0307717658
Total Pages : 338 pages
Book Rating : 4.3/5 (77 download)

DOWNLOAD NOW!


Book Synopsis Your First Year in Real Estate, 2nd Ed. by : Dirk Zeller

Download or read book Your First Year in Real Estate, 2nd Ed. written by Dirk Zeller and published by Crown Currency. This book was released on 2010-08-03 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: Newly Expanded with More Expert Advice to Help You Build a Winning Real Estate Career Welcome to the world of real estate sales, and the start of an exciting new career! Your destiny is now in your hands. Along with endless opportunities, flexible hours, and the freedom to chart your own path, you also have the potential to earn fabulous amounts of money. All you need for total success is preparation. Revised and expanded, Your First Year in Real Estate contains the essential knowledge you need to start off right in today’s vastly changed real estate market, avoid common first-year missteps, and get the inside edge that will take you to the top. Real estate expert Dirk Zeller has compiled the industry’s proven secrets and strategies that will enable novice agents to hit the ground running and excel from day one. You’ll get the insider’s guide to: • Selecting the right company • Developing valuable mentor and client relationships • Using the Internet and social networking to stay ahead of the competition (NEW!) • Setting—and reaching— essential career goals • Staying on top in today’s challenging real estate climate (NEW!) • And so much more. Concise and thorough, Your First Year in Real Estate is like having the top coach right by your side.

Sell It Like Serhant

Download Sell It Like Serhant PDF Online Free

Author :
Publisher : Hachette UK
ISBN 13 : 0316449563
Total Pages : 210 pages
Book Rating : 4.3/5 (164 download)

DOWNLOAD NOW!


Book Synopsis Sell It Like Serhant by : Ryan Serhant

Download or read book Sell It Like Serhant written by Ryan Serhant and published by Hachette UK. This book was released on 2018-09-18 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: This national bestseller is a lively and practical guide on how to sell anything and achieve long-term success in business. Ryan Serhant was a shy, jobless hand model when he entered the real estate business in 2008 at a time the country was on the verge of economic collapse. Just nine years later, he has emerged as one of the top realtors in the world and an authority on the art of selling. Sell It Like Serhant is a smart, at times hilarious, and always essential playbook to build confidence, generate results, and sell just about anything. You'll find tips like: The Seven Stages of Selling How to Find Your Hook; Negotiating Like A BOSS; How to Be a Time Manager, Not a Time Stealer; and much more! Through useful lessons, lively stories, and vivid examples, this book shows you how to employ Serhant's principles to increase profits and achieve success. Your measure of a good day will no longer depend on one deal or one client, wondering what comes next; the next deal is already happening. And Serhant's practical guidance will show you how to juggle multiple deals at once and close all of them EVERY. SINGLE. TIME. Whatever your business or expertise, Sell It Like Serhant will make anyone a master at sales. Ready, set, GO! Sell It Like Serhant is a USA Today Bestseller, Los Angeles Times Bestseller, and Wall Street Journal Bestseller.

Big Money Energy

Download Big Money Energy PDF Online Free

Author :
Publisher : Hachette Go
ISBN 13 : 0306923114
Total Pages : 240 pages
Book Rating : 4.3/5 (69 download)

DOWNLOAD NOW!


Book Synopsis Big Money Energy by : Ryan Serhant

Download or read book Big Money Energy written by Ryan Serhant and published by Hachette Go. This book was released on 2021-02-02 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: National bestselling author and star of Bravo's Million Dollar Listing and Sell It Like Serhant shows readers how to restructure their approach to money so they can achieve success in business and life. Big Money Energy is the feeling you get when you encounter someone who is massively succeeding at life. They're the ultimate picture of self-confidence. There's no bravado, no bragging—they know they have BME and so does everyone else. You get Big Money Energy by being 100% committed to making your vision a reality . . . and that vision has to be BIG. Ten years ago, Ryan Serhant, billion dollar broker and costar of Million Dollar Listing New York was living paycheck-to-paycheck and didn't even own a suit. Serhant realized that while he couldn't change his circumstances or the balance of his bank account, there was one thing he could change—his energy. The energy you give off impacts every area of your life, from how much money you earn and how much power you have, to who you socialize with and the jobs you get. Determined to leave his low-rent lifestyle behind forever, Serhant took life-changing steps that resulted in his getting cast on television, graduating to seven-figure sales, and doubling his income every year for the next decade. Serhant is now the CEO and Founder of SERHANT., a multi-dimensional real estate brokerage and media company, and averages a billion dollars in sales every year. In Big Money Energy, Serhant will show readers how he tapped into his Big Money Energy to crush his goals and achieve huge success, earning his first million before he turned thirty. Whether you're a self-made entrepreneur, a corporate executive or barista, Serhant will teach you how to climb the ladder to success better and faster than anyone else. If you want Big Money Energy, this is your blueprint. This book is an inspirational, lively guide for anyone who is ambitious enough to dream big and is committed to doing whatever it takes to conquer them.

Ninja Selling

Download Ninja Selling PDF Online Free

Author :
Publisher : Greenleaf Book Group
ISBN 13 : 1626342857
Total Pages : 276 pages
Book Rating : 4.6/5 (263 download)

DOWNLOAD NOW!


Book Synopsis Ninja Selling by : Larry Kendall

Download or read book Ninja Selling written by Larry Kendall and published by Greenleaf Book Group. This book was released on 2017-01-03 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: 2018 Axiom Business Book Award Winner, Gold Medal Stop Selling! Start Solving! In Ninja Selling, author Larry Kendall transforms the way readers think about selling. He points out the problems with traditional selling methods and instead offers a science-based selling system that gives predictable results regardless of personality type. Ninja Selling teaches readers how to shift their approach from chasing clients to attracting clients. Readers will learn how to stop selling and start solving by asking the right questions and listening to their clients. ​Ninja Selling is an invaluable step-by-step guide that shows readers how to be more effective in their sales careers and increase their income-per-hour, so that they can lead full lives. Ninja Selling is both a sales platform and a path to personal mastery and life purpose. Followers of the Ninja Selling system say it not only improved their business and their client relationships; it also improved the quality of their lives.

Sold

Download Sold PDF Online Free

Author :
Publisher : Biggerpockets Publishing, LLC
ISBN 13 : 9781947200371
Total Pages : 200 pages
Book Rating : 4.2/5 (3 download)

DOWNLOAD NOW!


Book Synopsis Sold by : David M. Greene

Download or read book Sold written by David M. Greene and published by Biggerpockets Publishing, LLC. This book was released on 2021-02-02 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: 87% of real estate agents fail within the first five years. Don't become another casualty According to the National Association of REALTORS(R), real estate agents with less than two years' experience have a median gross income of $9,300, while real estate agents with 16 years experience have a median gross income of $71,000. What if there was a better, more efficient way to build your real estate business without waiting 15 years or more? Six-Figure Real Estate Agent gives both new and seasoned real estate agents a practical and proven guide to get more clients, generate more sales, and earn higher commissions. Bestselling author, investor, and top-producing real estate agent, David Greene, shares the exact systems and processes that he used to scale his own real estate agent business, from solo agent to a thriving funnel and referral system with repeat business. This book will teach you an easy-to-implement system that will grow your real estate business quickly--without having to waste your time door knocking, calling FSBOs and expireds, or spending all your money chasing after paid-for internet leads. Inside, you'll discover: Why most agents don't succeed, and how to overcome those common hurdles How to inhabit the mindset of a top-producing agent Steps to build a massive sales funnel that always replenishes itself Tips, tools, and proven strategies for moving clients down the sales funnel How to master the art of the close Ten lead generation strategies (that you'll actually enjoy ) Lead follow-up techniques that will keep you clients coming back How to build a thriving database And so much more

How To Become a Power Agent in Real Estate

Download How To Become a Power Agent in Real Estate PDF Online Free

Author :
Publisher : McGraw Hill Professional
ISBN 13 : 0071415920
Total Pages : 258 pages
Book Rating : 4.0/5 (714 download)

DOWNLOAD NOW!


Book Synopsis How To Become a Power Agent in Real Estate by : Darryl Davis

Download or read book How To Become a Power Agent in Real Estate written by Darryl Davis and published by McGraw Hill Professional. This book was released on 2002-10-22 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: The realtor's essential guide to harnessing true earning power How to Become a Power Agent in Real Estate gives real estate agents both the powerful sales techniques and the practical management tips they need to double their income by closing more transactions. Based on the outstanding success of Darryl Davis's seminar "The POWER Program," this motivational guide utilizes POWER Principles to help the new agent as well as the experienced top producer dramatically increase listings and sales. The book is full of Davis's surefire methods for managing the sales process, including time management for agents, prospecting for listings, handling the seller's and buyer's concerns, maintaining a winning attitude, and generating more sales in less time. He also reveals how clever use of the Web can provide a competitive edge and how the top producers work smarternot harder. Offering field-proven tools and techniques, Davis shows agents how to progress at their own pace to their own personal Next Level and accelerate their entry into Top Agent status.

The High-Performing Real Estate Team

Download The High-Performing Real Estate Team PDF Online Free

Author :
Publisher : John Wiley & Sons
ISBN 13 : 1119801850
Total Pages : 274 pages
Book Rating : 4.1/5 (198 download)

DOWNLOAD NOW!


Book Synopsis The High-Performing Real Estate Team by : Brian Icenhower

Download or read book The High-Performing Real Estate Team written by Brian Icenhower and published by John Wiley & Sons. This book was released on 2021-09-15 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: Transform your real estate business into a sales powerhouse In The High-Performing Real Estate Team, experienced real estate coach Brian Icenhower shares the systems and secrets of top real estate agents and brokerages. The book offers actionable systems and processes that can be immediately implemented to take you, your fellow agents, and your team or brokerage to the next level. Focusing on the 20% of activities that drive expansion, this book shows you how to create renewed enthusiasm, productivity, engagement, and exponential growth at your real estate team. With this book, you will: Discover how to create a viral goal that spreads throughout your team and drives change Learn to focus on core activities that result in the majority of your growth and productivity Cultivate personal responsibility with public accountability and accelerate growth with a custom team dashboard that measures metrics for success Written for real estate agents, teams, brokerages and franchise owners, The High-Performing Real Estate Team is an indispensable resource that will guide you toward growth while providing you with the resources and downloadable materials to reach your goals faster.

Mastering the Art of Selling Real Estate

Download Mastering the Art of Selling Real Estate PDF Online Free

Author :
Publisher : Portfolio
ISBN 13 :
Total Pages : 408 pages
Book Rating : 4.3/5 ( download)

DOWNLOAD NOW!


Book Synopsis Mastering the Art of Selling Real Estate by : Tom Hopkins

Download or read book Mastering the Art of Selling Real Estate written by Tom Hopkins and published by Portfolio. This book was released on 2004-08-03 with total page 408 pages. Available in PDF, EPUB and Kindle. Book excerpt: Full of anecdotes, sales scripts, and proven tactics, this fully revised and updated book shows readers how to find the best listing prospects; win over "For Sale by Owner" sellers; earn the seller's trust; and more.

Sell with Soul

Download Sell with Soul PDF Online Free

Author :
Publisher : Bg Books
ISBN 13 : 9780981672700
Total Pages : 0 pages
Book Rating : 4.6/5 (727 download)

DOWNLOAD NOW!


Book Synopsis Sell with Soul by : Jennifer Allan

Download or read book Sell with Soul written by Jennifer Allan and published by Bg Books. This book was released on 2015-01-09 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Sell with Soul the author shares her rise from a nervous rookie agent to a successful real estate broker in Denver, Colorado. The book contains detailed instructions and checklists for many of the activities a new agent must master, such as building a contact database, learning the market, working with buyers, crafting marketing listings, and negotiating inspections. Allan also shares many stories from her own career that will help the new agent better understand her recommendations. Sell with Soul also speaks out against the status quo and asks agents to consider the needs of their clients before considering their own personal need for a paycheque, and counsels agents to welcome every learning experience, even when it does not result in a closed sale. Many new agents have told Allan how her book gave them hope that they could succeed without sacrificing their principles or changing their personalities.

The Dual Career Real Estate Agent

Download The Dual Career Real Estate Agent PDF Online Free

Author :
Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781973964339
Total Pages : 50 pages
Book Rating : 4.9/5 (643 download)

DOWNLOAD NOW!


Book Synopsis The Dual Career Real Estate Agent by : Wanda Russell

Download or read book The Dual Career Real Estate Agent written by Wanda Russell and published by Createspace Independent Publishing Platform. This book was released on 2017-09-02 with total page 50 pages. Available in PDF, EPUB and Kindle. Book excerpt: Most new real estate agents maintain another primary employment. As the years pass, they never leave their primary employment, and also never reach the high real estate sales volume of their fellow agents who work only as full time agents.I have been a dual career real estate agent for more than twenty years, working a full-time 9 to 5 for someone else and working as a full-time Realtor for myself. Even with two full-time occupations, I am creating and maintaining the real estate sales volume and income equal and even greater than many of my fellow agents who work full-time only as real estate agents.In this book, I will share with you the techniques and strategies I use to leverage my time and accomplish the sales volume of agents that only work real estate full-time.

The Book of Yes

Download The Book of Yes PDF Online Free

Author :
Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781523610846
Total Pages : 152 pages
Book Rating : 4.6/5 (18 download)

DOWNLOAD NOW!


Book Synopsis The Book of Yes by : Kevin Ward

Download or read book The Book of Yes written by Kevin Ward and published by Createspace Independent Publishing Platform. This book was released on 2016-01-20 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt: In The Book of YES, you will find the most powerful scripts in the real estate industry today. If you're tired of the same old sales scripts or if you've done away with them all together, I know how you feel because I've been there. I was tired of seeing the same B.S.(bad sales) approaches and I wanted something that felt more natural for me. So I started creating my own scripts, for the simple reason that I hated being told, "No." For me nothing was worse than that feeling of rejection. I was determined to figure out the perfect thing to say in every situation, and how to say it in a way that would cause sellers and buyers to want to say "Yes!" to me every time. This book is the result of that quest. And I've broken it in two unique parts so you can spend less time reading it, and more time using the life changing scripts inside. Part 1 will give you the foundation for making the scripts work for you. Not just some of the time, but every time! You'll master how to inspire sellers to say "YES" to you giving you the magic key to unlock the success you want as a real estate agent. Part 2 Is the actual scripts that allow you to have smooth, choreographed conversations that lead you down the path to more success and more income. included in this section are... Prospecting scripts for sellers that lead up to the listing appointment. My unique Listing Presentation Scripts with examples of exactly how to deliver them for maximum impact. The Buyer Scripts that I've personally used for years to build my own real estate business from scratch. The Objection scripts that will show you how to overcome any objection with ease and never be scrambling for words when a client throws you a curveball. In all there are 27 scripts in this book that will show you how to handle any situation, conversation, and objection that might come your way. And each script has been tested, tweaked and perfected. How do I know this? Because I've used each and every one of them to close millions of dollars worth of real estate in my nearly 2 decade career. I've also taken the time to include things I've picked up over my career that will help take you beyond the scripts... How to identify resistance and influence triggers so you can naturally use the right words and phrases that gets more clients saying YES to you. My practice techniques for memorizing and using these scripts to their full impact. You won't just be pulling words from your memory, you'll be speaking from the heart so you come across as genuine. The "tiny tweaks" that turn a regular script into something powerful. These seemingly little differences can have a huge impact in the way a prospect or client responds to what you say. The 9 Keys to more powerful conversations that go way beyond just the words you say to a client. I've mastered all 9 of these techniques and each one has made a huge difference in how I present myself to clients. The Book of YES is an action guide, not a book of theory. Think of it as YOUR PLAY BOOK for the key conversations you have with sellers and buyers. Along with the scripts you will find tactical notes on how to use the script, why it works, and when to modify the script for various situations. This book is not about intimidating your clients to agree with you, it's about inspiring them to say YES. And the more they do, the more abundance and success you will have in your life. The ultimate YES is saying YES to your goals, your dreams and your family so you can create the lifestyle that you want.

Recruit: Recruiting Real Estate Agents

Download Recruit: Recruiting Real Estate Agents PDF Online Free

Author :
Publisher : Independently Published
ISBN 13 : 9781791947446
Total Pages : 330 pages
Book Rating : 4.9/5 (474 download)

DOWNLOAD NOW!


Book Synopsis Recruit: Recruiting Real Estate Agents by : Brian Icenhower

Download or read book Recruit: Recruiting Real Estate Agents written by Brian Icenhower and published by Independently Published. This book was released on 2019-01-09 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt: If your business isn't growing then it's dying. To attract agents to your real estate team or brokerage, you must evidence your ability to increase their productivity and help them sell more real estate. In his most important work to date, veteran coach and real estate consultant, Brian Icenhower, shares the systems and strategies he used to build some of the fastest growing real estate companies in the United States. Recruiting is the single most valuable skillset in real estate and the linchpin of all successful real estate businesses. To exponentially and sustainably increase the net profit of your real estate business, it is essential that you operate a committed and systematic recruitment practice. From sourcing recruits and recruiting with technology to setting, conducting, and closing recruiting appointments, this exhaustive book provides invaluable insights and practical instruction for creating a production-centric growth environment that attracts agents to your real estate team or brokerage. With our consultative approach, recruits guide agents to a place where they self-discover that the best way to sell more real estate, become more successful, and increase their net income is by joining your team or company.

How to Make Money from Rural Land Property

Download How to Make Money from Rural Land Property PDF Online Free

Author :
Publisher :
ISBN 13 : 9780998122205
Total Pages : 86 pages
Book Rating : 4.1/5 (222 download)

DOWNLOAD NOW!


Book Synopsis How to Make Money from Rural Land Property by : Nicholas W. Maslaney

Download or read book How to Make Money from Rural Land Property written by Nicholas W. Maslaney and published by . This book was released on 2016-09-22 with total page 86 pages. Available in PDF, EPUB and Kindle. Book excerpt: People say buy land because they are not making it any more. Is this statement true or false? Does scarcity of rural land matter? This book addresses this issue. Does equity exist in rural land? What is equity? How do people have find a good rural property to buy? Where should someone look to find rural property? What rationale is used to buy rural property? When somebody does find a good property, what is the next step? Using leverage is good, but how much and when? Investing in rural property is not as hard as you think.

The Art of Selling Real Estate

Download The Art of Selling Real Estate PDF Online Free

Author :
Publisher : Booktrope Editions
ISBN 13 : 9781620151259
Total Pages : 0 pages
Book Rating : 4.1/5 (512 download)

DOWNLOAD NOW!


Book Synopsis The Art of Selling Real Estate by : Patricia Cliff

Download or read book The Art of Selling Real Estate written by Patricia Cliff and published by Booktrope Editions. This book was released on 2012-12 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the wake of the housing collapse of 2008, the real estate business has never been more challenging. But for over 35 years--through up and down markets---Patricia Cliff, a Senior Vice President at The Corcoran Group, has been one of the most successful agents in the United States. In The Art of Selling Real Estate, Cliff offers a career's worth of practical advice that any agent can use right away. She explains how to build life-long relationships with clients as their trusted real estate advisor, by becoming the indispensable element in every real estate transaction--through the delivery of a consistent, authentic, remarkable high level of personalized service. Cliff's topics include: the art of the new soft sell; the necessity of selling the client on appropriate pricing; how to preserve the commission structure; how to dress up and optimally market properties; how to make money while you sleep by increasing your net worth with wise real estate investments; how to take your business to the next level with the creation and management of a successful real estate team; and how to create an exit strategy that will keep you relevant, involved and receiving a continued income flow as a rainmaker for your team.

How to Succeed in Commercial Real Estate, Third Edition

Download How to Succeed in Commercial Real Estate, Third Edition PDF Online Free

Author :
Publisher : John L. Bowman
ISBN 13 : 9780578521350
Total Pages : 364 pages
Book Rating : 4.5/5 (213 download)

DOWNLOAD NOW!


Book Synopsis How to Succeed in Commercial Real Estate, Third Edition by : John Bowman

Download or read book How to Succeed in Commercial Real Estate, Third Edition written by John Bowman and published by John L. Bowman. This book was released on 2019-06-23 with total page 364 pages. Available in PDF, EPUB and Kindle. Book excerpt: The updated and expanded third edition of How to Succeed in Commercial Real Estate is a comprehensive, practical guide for those considering entering the field of commercial real estate and those just beginning in the business, as well as for experienced brokers and sales managers who want to evaluate and strengthen their current strategies related to listings, negotiations, contracts, and sales. This book provides a straightforward overview of the business of selling and leasing commercial property, including coverage of the four main specialty areas--retail, office, industrial, and investment--as well as crossovers and emerging specialties. Rather than pumping a "get rich quick" approach to selling, the author shows brokers that they don't have to sacrifice integrity and ethics to remain competitive and deal oriented. The book includes detailed coverage of Choosing a company and a specialty. Sales strategies and sales points specific to commercial real estate, including practical suggestions for countering other brokers. The importance of focusing on exclusive listings, how to find and get the best prospects, and the most effective strategies for marketing property. Standard parts and points of negotiation for contracts and forms, including earnest money agreements, leases, options, listings, counter offers, and fee schedules. Rent and how it is calculated and quoted, including triple net, modified net, gross and full service leases. Technical knowledge including agency, law, appraisal, taxation, zoning, surveys, environmental investigations, investment analysis, risk comparison, exchanges, financing, and property management. The pros and cons of going independent and how to decide if it's the right move for you. Written in an engaging, straight-talk style, the author shares a wealth of other practical knowledge reaped from over forty years in the business.