Read Books Online and Download eBooks, EPub, PDF, Mobi, Kindle, Text Full Free.
Download Buenas Practicas En Marketing Del Vino full books in PDF, epub, and Kindle. Read online Buenas Practicas En Marketing Del Vino ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!
Author : Pierre Mora
Publisher : APM y Asociados
ISBN 13 : 9789872131043
Total Pages : 174 pages
Book Rating : 4.1/5 (31 download)
Download or read book Buenas prácticas en marketing del vino written by Pierre Mora and published by APM y Asociados. This book was released on 2006 with total page 174 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : PIERRE MORA
Publisher : Mundi-Prensa Libros
ISBN 13 : 9788484762805
Total Pages : 180 pages
Book Rating : 4.7/5 (628 download)
Download or read book Buenas prácticas en marketing del vino written by PIERRE MORA and published by Mundi-Prensa Libros. This book was released on 2006 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: En un contexto cada vez más difícil (producción mundial en alza, demanda global en baja y fuerte competencia), resulta ya incuestionable para los profesionales del vino acudir al marketing y a las técnicas de venta especificas para comercializar sus productos. La "calidad" es indispensable pero no basta. Es urgente desarrollar su "saber vender" así como su "saber producir". Esta obra metodológica presenta de forma concrete e ilustrada todas las herramientas de ayuda a la decisión, a la realización, al seguimiento y al control de las acciones cuyo desarrollo permitirá: *situar el vino que se quiere vender, estudiando su mercado, adaptándolo a las motivaciones de la clientela establecida con el concurso de un marketing mix coherente. *comercializar el vino, eligiendo según los canales de distribución, las técnicas y herramientas de apoyo a la venta adecuadas y los socios comerciales más eficaces.
Author : Alfredo Ruiz Santolaya
Publisher : ESIC Editorial
ISBN 13 : 841948072X
Total Pages : 299 pages
Book Rating : 4.4/5 (194 download)
Download or read book MARKETING DEL VINO written by Alfredo Ruiz Santolaya and published by ESIC Editorial. This book was released on 2023-03-23 with total page 299 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tienes en tus manos un libro cuya esencia es la neurocomunicación, como si fuera el kilómetro cero del marketing, allí donde se crea el valor de todos esos maravillosos vinos que tenemos en la cabeza. Hablaremos a través de sus páginas de los experimentos de Frederic Brochet, con sus vinos baratos que parecían caros; de la excelente propuesta sobre neuromarketing de Roberto M. Álvarez del Blanco; desmontaremos la falsedad del dicho popular «sobre gustos no hay nada escrito»... ¡Ah!, y evocaremos el famoso vino de los ángeles. Además, disfrutaremos de un recorrido por más de 70 casos de bodegas, a través del corazón de grandes marcas y pequeñas propuestas diferenciales. Todo ello sumado a numerosas entrevistas y reflexiones de diversos profesionales del sector. Y ante la pregunta de «¿cómo crear valor?», aplicaremos lo que los grandes gurús de la estrategia —Kotler, Porter, Ries, Trout, Aaker— nos han recomendado. Nos pasearemos por la place de Bordeaux, vendiendo vinos de mil euros. Viajaremos a Taiwán, Italia, Hungría, Canadá, Georgia… Escucharemos a George Armitage cuando reduce los estímulos de comunicación de 5 a 9, y nos preguntaremos «¿qué tengo que eliminar?». Y para los profesionales del marketing, descubriremos cómo la espiral de Fibonacci genera excelentes piezas de comunicación, buenas etiquetas y mejores fotos. Para terminar, hablaremos del concepto «medida del rendimiento » en el apartado comercial. Y todo esto, además, lo haremos digital, porque la digitalización ha llegado para quedarse. En resumen, un libro para disfrutar, anotar y aplicar. Y, ante todo, ¡que vivan los buenos vinos! Índice Prólogo.- Introducción.- Estrategia, posicionamiento y valor.- ¿Cómo conocer nuestro mercado actual y su futuro?: mercados y perfiles de consumo.- ¿Cómo conocer nuestro mercado actual y su futuro?: nuevos consumidores, nuevos mercados, nuevos vinos.- El porfolio en vinos tranquilos.- Precios. Valor y percepción.-Neurocomunicación en el mundo del vino.- Claves de marca y branding en vinos de calidad.- Marketing digital en el sector del vino.- Enoturismo y experiencia de cliente.- Bibliografía.
Author : Ruiz Santolaya, Alfredo
Publisher : ESIC
ISBN 13 : 8419480746
Total Pages : 403 pages
Book Rating : 4.4/5 (194 download)
Download or read book MARKETING DEL VINO. Estrategia, valor y digitalización written by Ruiz Santolaya, Alfredo and published by ESIC. This book was released on 2023-03-23 with total page 403 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tienes en tus manos un libro cuya esencia es la neurocomunicación, como si fuera el kilómetro cero del marketing, allí donde se crea el valor de todos esos maravillosos vinos que tenemos en la cabeza. Hablaremos a través de sus páginas de los experimentos de Frederic Brochet, con sus vinos baratos que parecían caros; de la excelente propuesta sobre neuromarketing de Roberto M. Álvarez del Blanco; desmontaremos la falsedad del dicho popular «sobre gustos no hay nada escrito»... ¡Ah!, y evocaremos el famoso vino de los ángeles. Además, disfrutaremos de un recorrido por más de 70 casos de bodegas, a través del corazón de grandes marcas y pequeñas propuestas diferenciales. Todo ello sumado a numerosas entrevistas y reflexiones de diversos profesionales del sector. Y ante la pregunta de «¿cómo crear valor?», aplicaremos lo que los grandes gurús de la estrategia —Kotler, Porter, Ries, Trout, Aaker— nos han recomendado. Nos pasearemos por la place de Bordeaux, vendiendo vinos de mil euros. Viajaremos a Taiwán, Italia, Hungría, Canadá, Georgia… Escucharemos a George Armitage cuando reduce los estímulos de comunicación de 5 a 9, y nos preguntaremos «¿qué tengo que eliminar?». Y para los profesionales del marketing, descubriremos cómo la espiral de Fibonacci genera excelentes piezas de comunicación, buenas etiquetas y mejores fotos. Para terminar, hablaremos del concepto «medida del rendimiento » en el apartado comercial. Y todo esto, además, lo haremos digital, porque la digitalización ha llegado para quedarse. En resumen, un libro para disfrutar, anotar y aplicar. Y, ante todo, ¡que vivan los buenos vinos!
Author : Popescu, Cristina Raluca Gh.
Publisher : IGI Global
ISBN 13 :
Total Pages : 460 pages
Book Rating : 4.3/5 (693 download)
Download or read book Economics and Environmental Responsibility in the Global Beverage Industry written by Popescu, Cristina Raluca Gh. and published by IGI Global. This book was released on 2024-05-21 with total page 460 pages. Available in PDF, EPUB and Kindle. Book excerpt: As the world grapples with the pressing issue of natural resource depletion, the global beverage industry finds itself at a crossroads, thrust into the spotlight as a significant contributor to environmental challenges. The dire consequences of climate change and resource exhaustion necessitate a fundamental shift in the industry's practices. The alarming increase in plastic waste, water consumption, and carbon emissions associated with beverage production and distribution has prompted a profound reassessment of its impact on the planet. In this context of environmental urgency, Economics and Environmental Responsibility in the Global Beverage Industry dissects the challenges faced by the industry and offers viable solutions to steer it toward a more sustainable and responsible future. At its core, this book addresses the greatest challenges of the industry, navigating through the intersections of economic imperatives and environmental responsibility within the global beverage sector. Its primary objective is to provide an understanding of the issues confronting the industry, fueling critical study, reflection, and critique. By delving into the triple dimensions of economic, social, and environmental sustainability, the book aims to empower academics and industry practitioners alike with the knowledge needed to effect transformative change. Beyond being an academic exercise, it stands as a rallying call for a collective commitment to reshape the industry's trajectory.
Author : Marty Neumeier
Publisher : Editorial Almuzara
ISBN 13 : 848356629X
Total Pages : 111 pages
Book Rating : 4.4/5 (835 download)
Download or read book Zag written by Marty Neumeier and published by Editorial Almuzara. This book was released on 2011-09 with total page 111 pages. Available in PDF, EPUB and Kindle. Book excerpt: En un mundo de extrema saturación, lo que salta a la primera página es algo más que la diferenciación, es la diferenciación radical que tiene que ver con encontrar un espacio de mercado totalmente nuevo del que puedas apropiarte y defenderlo, obteniendo beneficios durante años en lugar de meses. Hacer zag cuando todos hacen zig. Esa es la clave para sobrevivir en una época en la que proliferan los productos de imitación, hay un exceso de oferta y los consumidores y no las empresas son quienes deciden qué marcas sobreviven y cuáles no.
Author : Francisco Yus
Publisher : John Benjamins Publishing
ISBN 13 : 9027284660
Total Pages : 370 pages
Book Rating : 4.0/5 (272 download)
Download or read book Cyberpragmatics written by Francisco Yus and published by John Benjamins Publishing. This book was released on 2011-08-22 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cyberpragmatics is an analysis of Internet-mediated communication from the perspective of cognitive pragmatics. It addresses a whole range of interactions that can be found on the Net: the web page, chat rooms, instant messaging, social networking sites, 3D virtual worlds, blogs, videoconference, e-mail, Twitter, etc. Of special interest is the role of intentions and the quality of interpretations when these Internet-mediated interactions take place, which is often affected by the textual properties of the medium. The book also analyses the pragmatic implications of transferring offline discourses (e.g. printed paper, advertisements) to the screen-framed space of the Net. And although the main framework is cognitive pragmatics, the book also draws from other theories and models in order to build up a better picture of what really happens when people communicate on the Net. This book will interest analysts doing research on computer-mediated communication, university students and researchers undergoing post-graduate courses or writing a PhD thesis. Now Open Access as part of the Knowledge Unlatched 2017 Backlist Collection.
Author : Cornel Zwierlein
Publisher : BRILL
ISBN 13 : 9004140727
Total Pages : 531 pages
Book Rating : 4.0/5 (41 download)
Download or read book The Power of the Dispersed written by Cornel Zwierlein and published by BRILL. This book was released on 2021-12-20 with total page 531 pages. Available in PDF, EPUB and Kindle. Book excerpt: The present case studies on early modern travelers, dispersed often by unintended consequences of war, curiosity, economic or political reasons in the Mediterranean, the Americas and Japan, ask for what ́power(s) ́ and agency they still had, perhaps counterintuitively, abroad.
Author : Allison Beeby Lonsdale
Publisher : University of Ottawa Press
ISBN 13 : 077660399X
Total Pages : 280 pages
Book Rating : 4.7/5 (766 download)
Download or read book Teaching Translation from Spanish to English written by Allison Beeby Lonsdale and published by University of Ottawa Press. This book was released on 1996 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: While many professional translators believe the ability to translate is a gift that one either has or does not have, Allison Beeby Lonsdale questions this view. In her innovative book, Beeby Lonsdale demonstrates how teachers can guide their students by showing them how insights from communication theory, discourse analysis, pragmatics, and semiotics can illuminate the translation process. Using Spanish to English translation as her example, she presents the basic principles of translation through 29 teaching units, which are prefaced by objectives, tasks, and commentaries for the teacher, and through 48 task sheets, which show how to present the material to students. Published in English.
Author : Graham Low
Publisher : John Benjamins Publishing
ISBN 13 : 9027223807
Total Pages : 401 pages
Book Rating : 4.0/5 (272 download)
Download or read book Researching and Applying Metaphor in the Real World written by Graham Low and published by John Benjamins Publishing. This book was released on 2010 with total page 401 pages. Available in PDF, EPUB and Kindle. Book excerpt: It has become increasingly clear that metaphor needs to be explored in terms of the social and discourse context in which it is used, especially where the aim is to address real-world problems. The notion of 'real world' metaphor research has been developed to describe this important area of investigation. This book starts by describing the nature and scope of real world metaphor research and then illustrates, through 17 detailed, mainly empirically-based studies, the different areas it can apply to, and different methodologies that can be employed. Research problems are explored in areas such as artificial intelligence, language teaching and learning, reconciliation dialogue, university lecture discourse, poetry and wine description. Methods include corpus analysis, experimentation, discourse analysis, cross-cultural analysis and genre analysis. In each case the empirical studies refer back to Gibbs's opening overview of real-world research. The result is an invaluable and cross-referenced collection of papers addressing real-world problems.
Author : Klaus Fog
Publisher : Springer Science & Business Media
ISBN 13 : 3540271163
Total Pages : 235 pages
Book Rating : 4.5/5 (42 download)
Download or read book Storytelling written by Klaus Fog and published by Springer Science & Business Media. This book was released on 2006-03-20 with total page 235 pages. Available in PDF, EPUB and Kindle. Book excerpt: Must-read for managers on a powerful branding tool of the future. Up-to-date cases from the business world, plenty of illustrations and easy-to-use tools. Recommended by managers of top international firms. Covers both the internal and external benefits of storytelling for a business company. Danish version sold more than 2000 copies.
Author : Vijay Kumar Bhatia
Publisher : A&C Black
ISBN 13 : 9780826454454
Total Pages : 262 pages
Book Rating : 4.4/5 (544 download)
Download or read book Worlds of Written Discourse written by Vijay Kumar Bhatia and published by A&C Black. This book was released on 2004-06-22 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book extends the scope and coverage of genre theory, giving more emphasis to what is known as pragmatic space; in other words it integrates the study of discourse at the textual level with the study of how that discourse operates in its social context.
Author : Jerzy Duda
Publisher : Routledge
ISBN 13 : 1000440907
Total Pages : 208 pages
Book Rating : 4.0/5 (4 download)
Download or read book Industry 4.0 written by Jerzy Duda and published by Routledge. This book was released on 2021-09-16 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Fourth Industrial Revolution, also known as Industry 4.0, refers to the industrial paradigm bringing together the digital and physical worlds through the cyber-physical Systems, enhanced by the Internet of Things aimed to increase the effectiveness of human-machine cooperation (HMC). This book deals with issues related to the challenges of Industry 4.0 that are faced by enterprises and universities. Contrary to most publications on the subject, it covers both technological and business aspects of these challenges and shows how strong they are intertwined, bringing new value to readers. The book also presents new findings that will guide enterprises through Industry 4.0. This book offers readers an in-depth discussion of important areas of enterprises’ activities in the context of Industry 4.0. The first area concerns human resources management; in particular, what new employee competencies will be needed on the labor market, how to use modern concepts (e.g. design thinking), and how to manage multi-national teams of employees. The second area is related to marketing and covers issues regarding customized products. The third area is devoted to technical aspects such as autonomous vehicles, Internet of Things (IoT), radio-frequency identification (RFID) systems, and Bluetooth Low Energy (BLE) technology. The fourth area concerns IT systems, including systems that support work and business management, strategic information systems, and cyber-physical systems. Aimed at researchers, academics, practitioners, and students, it will be of value to those in the fields of human resource management, marketing, organizational studies, and management of technology and innovation.
Author : Jacqueline E. Kress
Publisher : John Wiley & Sons
ISBN 13 : 1118963431
Total Pages : 384 pages
Book Rating : 4.1/5 (189 download)
Download or read book The ESL/ELL Teacher's Book of Lists written by Jacqueline E. Kress and published by John Wiley & Sons. This book was released on 2014-04-14 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: Everything educators need to know to enhance learning for ESLstudents This unique teacher time-saver includes scores of helpful,practical lists that may be reproduced for classroom use orreferred to in the development of instructional materials andlessons. The material contained in this book helps K-12 teachersreinforce and enhance the learning of grammar, vocabulary,pronunciation, and writing skills in ESL students of all abilitylevels. For easy use and quick access, the lists are printed in aformat that can be photocopied as many times as required. Acomplete, thoroughly updated glossary at the end provides anindispensable guide to the specialized language of ESLinstruction.
Author : Charles F. Sabel
Publisher : David Rockefeller Center for Latin American Studies
ISBN 13 :
Total Pages : 332 pages
Book Rating : 4.:/5 (318 download)
Download or read book Export Pioneers in Latin America written by Charles F. Sabel and published by David Rockefeller Center for Latin American Studies. This book was released on 2012 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why do some export activities succeed while others fail? Here, research teams analyze export endeavors in Latin American countries to learn how export pioneers are born and jump-start a process leading to economic transformation. Case studies range from blueberries in Argentina and flowers in Colombia to aircraft in Brazil and software in Uruguay.
Author : Edwidge Danticat
Publisher : Soho Press
ISBN 13 : 1569471266
Total Pages : 227 pages
Book Rating : 4.5/5 (694 download)
Download or read book The Farming of Bones written by Edwidge Danticat and published by Soho Press. This book was released on 1998 with total page 227 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the acclaimed author of "Krik? Krak!". 1937: On the Dominican side of the Haiti border, Amabelle, a maid to the young wife of an army colonel falls in love with sugarcane cutter Sebastien. She longs to become his wife and walk into their future. Instead, terror unfolds them. But the story does not end here: it begins.
Author : Linda M. Poste
Publisher : Research Branch, Agriculture Canada
ISBN 13 :
Total Pages : 102 pages
Book Rating : 4.3/5 (91 download)
Download or read book Laboratory Methods for Sensory Analysis of Food written by Linda M. Poste and published by Research Branch, Agriculture Canada. This book was released on 1991 with total page 102 pages. Available in PDF, EPUB and Kindle. Book excerpt: Manual describing the factors influencing sensory measurements; physical facilities needed; sample preparation; selection and training of panellists; experimental design; statistical tests; sensory analysis test methods; discriminative tests, descriptive tests, affective tests, and the production of a sensory analysis report.
