Buenas Practicas En La Comunicacion Publica

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Manual de comunicación para ayuntamientos pequeños (y no tan pequeños)

Author : Sureda Pons, Marc
Publisher : Editorial UOC
ISBN 13 : 849116264X
Total Pages : 90 pages
Book Rating : 4.4/5 (911 download)

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Book Synopsis Manual de comunicación para ayuntamientos pequeños (y no tan pequeños) by : Sureda Pons, Marc

Download or read book Manual de comunicación para ayuntamientos pequeños (y no tan pequeños) written by Sureda Pons, Marc and published by Editorial UOC. This book was released on 2016-11-08 with total page 90 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fruto de la experiencia personal de los autores complementada con un trabajo de campo donde se han encuestado varios periodistas en activo que constantemente están en contacto con ayuntamientos de toda Cataluña nace este manual de comunicación para ayuntamientos pequeños (no tan pequeños). Una herramienta pensada para técnicos y también para políticos municipales, que en su día a día desarrollan tareas de comunicación y de relación con los medios de comunicación locales y comarcales de su área de influencia.

Strategic Communication for Non-Profit Organisations

Author : Evandro Oliveira
Publisher : Vernon Press
ISBN 13 : 1622736516
Total Pages : 308 pages
Book Rating : 4.6/5 (227 download)

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Book Synopsis Strategic Communication for Non-Profit Organisations by : Evandro Oliveira

Download or read book Strategic Communication for Non-Profit Organisations written by Evandro Oliveira and published by Vernon Press. This book was released on 2019-03-28 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: Communication in the public sphere as well as within organizational contexts has attracted the interest of researchers over the past century. Current forms of citizen engagement and community development, partly enabled through digital communication, have further enhanced the visibility and relevance of non-profit communication. These are performed by the civil society, which is 'the organized expression of the values and interests of society' (Castells, 2008) in the public sphere. Non-profit communication feeds the public sphere as 'the discursive processes in a complex network of persons, institutionalized associations and organizations,' whereas those 'discourses are a civilized way of disagreeing openly about essential matters of common concern' (Jensen, 2002). Despite the relevance in the public sphere, non-profit communication was never properly defined within communication research. The aim of the present book is to offer an overview and report on Strategic Communication for Non-Profit-Organisations and the Challenges and Alternative Approaches. Considering the assumption that a key principle of strategic communication is the achievement of organisational goals, the majority of research developed in the field has used business environments to develop theories, models, empirical insights and case studies. Here, we take a step towards new approaches centred on the concept of non-profit in various dimensions and from various perspectives, showing the diversity and complexity around this subject and at the same time the need of further theoretical and empirical work that provides frameworks and also tools for further understanding of the phenomena.

Communication: Innovation & Quality

Author : Miguel Túñez-López
Publisher : Springer
ISBN 13 : 3319918605
Total Pages : 507 pages
Book Rating : 4.3/5 (199 download)

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Book Synopsis Communication: Innovation & Quality by : Miguel Túñez-López

Download or read book Communication: Innovation & Quality written by Miguel Túñez-López and published by Springer. This book was released on 2018-07-10 with total page 507 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores the disruptive changes in the media ecosystem caused by convergence and digitization, and analyses innovation processes in content production, distribution and commercialisation. It has been edited by Professors Miguel Túñez-López (Universidade de Santiago de Compostela, Spain), Valentín-Alejandro Martínez-Fernández (Universidade da Coruña, Spain), Xosé López-García (Universidade de Santiago de Compostela, Spain), Xosé Rúas-Araújo (Universidade de Vigo, Spain) and Francisco Campos-Freire (Universidade de Santiago de Compostela, Spain). The book includes contributions from European and American experts, who offer their views on the audiovisual sector, journalism and cyberjournalism, corporate and institutional communication, and education. It particularly highlights the role of new technologies, the Internet and social media, including the ethics and legal dimensions. With 30 contributions, grouped into diverse chapters, on information preferences and uses in journalism, as well as public audiovisual policies in the European Union, related to governance, funding, accountability, innovation, quality and public service, it provides a reliable media resource and presents lines of future development.

Communicating Science

Author : Toss Gascoigne
Publisher : ANU Press
ISBN 13 : 1760463663
Total Pages : 994 pages
Book Rating : 4.7/5 (64 download)

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Book Synopsis Communicating Science by : Toss Gascoigne

Download or read book Communicating Science written by Toss Gascoigne and published by ANU Press. This book was released on 2020-09-14 with total page 994 pages. Available in PDF, EPUB and Kindle. Book excerpt: Modern science communication has emerged in the twentieth century as a field of study, a body of practice and a profession—and it is a practice with deep historical roots. We have seen the birth of interactive science centres, the first university actions in teaching and conducting research, and a sharp growth in employment of science communicators. This collection charts the emergence of modern science communication across the world. This is the first volume to map investment around the globe in science centres, university courses and research, publications and conferences as well as tell the national stories of science communication. How did it all begin? How has development varied from one country to another? What motivated governments, institutions and people to see science communication as an answer to questions of the social place of science? Communicating Science describes the pathways followed by 39 different countries. All continents and many cultures are represented. For some countries, this is the first time that their science communication story has been told.

GUÍA PRÁCTICA DE LA COMUNICACIÓN Y LAS RELACIONES PÚBLICAS EN LAS ORGANIZACIONES

Author : Mauricio Molina Rosado
Publisher : Mauricio Molina Rosado
ISBN 13 :
Total Pages : 104 pages
Book Rating : 4./5 ( download)

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Book Synopsis GUÍA PRÁCTICA DE LA COMUNICACIÓN Y LAS RELACIONES PÚBLICAS EN LAS ORGANIZACIONES by : Mauricio Molina Rosado

Download or read book GUÍA PRÁCTICA DE LA COMUNICACIÓN Y LAS RELACIONES PÚBLICAS EN LAS ORGANIZACIONES written by Mauricio Molina Rosado and published by Mauricio Molina Rosado. This book was released on 2023-02-14 with total page 104 pages. Available in PDF, EPUB and Kindle. Book excerpt: Breve y sencilla contextualización para quienes deseen incursionar en la gestión de la comunicación estratégica en cualquier tipo de organizaciones.

Proceedings of the International Conference on Information Technology & Systems (ICITS 2018)

Author : Álvaro Rocha
Publisher : Springer
ISBN 13 : 3319734504
Total Pages : 1170 pages
Book Rating : 4.3/5 (197 download)

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Book Synopsis Proceedings of the International Conference on Information Technology & Systems (ICITS 2018) by : Álvaro Rocha

Download or read book Proceedings of the International Conference on Information Technology & Systems (ICITS 2018) written by Álvaro Rocha and published by Springer. This book was released on 2018-01-04 with total page 1170 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book includes a selection of articles from the 2018 International Conference on Information Technology & Systems (ICITS 18), held on January 10 – 12, 2018, at the Universidad Estatal Península de Santa Elena, Libertad City, Ecuador. ICIST is a global forum for researchers and practitioners to present and discuss recent findings and innovations, current trends, lessons learned and the challenges of modern information technology and systems research, together with their technological development and applications. The main topics covered include information and knowledge management; organizational models and information systems; software and systems modeling; software systems, architectures, applications and tools; multimedia systems and applications; computer networks, mobility and pervasive systems; intelligent and decision support systems; big data analytics and applications; human–computer interaction; ethics, computers & security; health informatics; and information technologies in education.

The Values of Public Service Media in the Internet Society

Author : Miguel Túñez-López
Publisher : Springer Nature
ISBN 13 : 3030564665
Total Pages : 350 pages
Book Rating : 4.0/5 (35 download)

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Book Synopsis The Values of Public Service Media in the Internet Society by : Miguel Túñez-López

Download or read book The Values of Public Service Media in the Internet Society written by Miguel Túñez-López and published by Springer Nature. This book was released on 2021-03-16 with total page 350 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a global overview of the challenges and opportunities faced by Public Service Media (PSM) organizations, including the increasing power of digital platforms, changing consumption habits, and reforms on funding models. In order to survive in the new, transforming media ecosystem, PSM organizations need to retain their core values whilst also embracing new values stemming from society’s increasingly complex communication needs and value systems. The contributions of 40 authors from three continents are grouped into three areas in which PSM organizations can create value: innovation, governance and relation to the market, and democratic reinforcement. The book illustrates how PSM can create value for different stakeholders, in different contexts, and through different methods. Contributing to a better understanding of the role of PSM in current media systems, PSM is shown as a key agent for the development of the public sphere and democratic societies.

Los grandes problemas de México. Tomo 13. Políticas públicas

Author : José Luis Méndez, coordinador
Publisher : El Colegio de Mexico AC
ISBN 13 :
Total Pages : 487 pages
Book Rating : 4./5 ( download)

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Book Synopsis Los grandes problemas de México. Tomo 13. Políticas públicas by : José Luis Méndez, coordinador

Download or read book Los grandes problemas de México. Tomo 13. Políticas públicas written by José Luis Méndez, coordinador and published by El Colegio de Mexico AC. This book was released on 2013-01-03 with total page 487 pages. Available in PDF, EPUB and Kindle. Book excerpt:

La reforma de la administración general del Estado

Author : Manuel Arenilla Sáez
Publisher : Editorial Almuzara
ISBN 13 : 8483564416
Total Pages : 213 pages
Book Rating : 4.4/5 (835 download)

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Book Synopsis La reforma de la administración general del Estado by : Manuel Arenilla Sáez

Download or read book La reforma de la administración general del Estado written by Manuel Arenilla Sáez and published by Editorial Almuzara. This book was released on 2010-06 with total page 213 pages. Available in PDF, EPUB and Kindle. Book excerpt: Jordi Sevilla dirige una propuesta de reforma de la Administración General del Estado que proporcione un mejor servicio al ciudadano desde la apertura y la transparencia.

The Public Value Blueprint

Author : Martín Vaz Álvarez
Publisher : Springer Nature
ISBN 13 : 3031608240
Total Pages : 200 pages
Book Rating : 4.0/5 (316 download)

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Book Synopsis The Public Value Blueprint by : Martín Vaz Álvarez

Download or read book The Public Value Blueprint written by Martín Vaz Álvarez and published by Springer Nature. This book was released on with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Media and Metamedia Management

Author : Francisco Campos Freire
Publisher : Springer
ISBN 13 : 3319460684
Total Pages : 514 pages
Book Rating : 4.3/5 (194 download)

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Book Synopsis Media and Metamedia Management by : Francisco Campos Freire

Download or read book Media and Metamedia Management written by Francisco Campos Freire and published by Springer. This book was released on 2016-11-21 with total page 514 pages. Available in PDF, EPUB and Kindle. Book excerpt: Media and Metamedia Management has contributions from seven prestigious experts, who offer their expertise and the view from their vantage point on communication, journalism, advertising, audiovisual, and corporate, political, and digital communication, paying special attention to the role of new technologies, the Internet and social networks, also from an ethics and legal dimension. A total of 118 authors belonging to 31 universities from Spain, Portugal, England and Ecuador have contributed to this book edited, coordinated and introduced by professors Francisco Campos-Freire and Xosé López-García, from the University of Santiago de Compostela, José Rúas-Araújo, from the University of Vigo, and Valentín A. Martínez-Fernández, from the University of A Coruña. Readers may also enjoy 66 articles, grouped into diverse chapters, on Journalism and cyberjournalism, audiovisual sector and media economy, corporate and institutional communication, and new media and metamedia.

Privacidad, transparencia y �ticas renovadas

Author : Eliza Ribeiro de Oliveira
Publisher : Lulu.com
ISBN 13 : 8418167025
Total Pages : 168 pages
Book Rating : 4.4/5 (181 download)

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Book Synopsis Privacidad, transparencia y �ticas renovadas by : Eliza Ribeiro de Oliveira

Download or read book Privacidad, transparencia y �ticas renovadas written by Eliza Ribeiro de Oliveira and published by Lulu.com. This book was released on with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt:

OECD Public Governance Reviews The Strategic and Responsible Use of Artificial Intelligence in the Public Sector of Latin America and the Caribbean

Download OECD Public Governance Reviews The Strategic and Responsible Use of Artificial Intelligence in the Public Sector of Latin America and the Caribbean PDF Online Free

Author : OECD
Publisher : OECD Publishing
ISBN 13 : 9264898697
Total Pages : 189 pages
Book Rating : 4.2/5 (648 download)

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Book Synopsis OECD Public Governance Reviews The Strategic and Responsible Use of Artificial Intelligence in the Public Sector of Latin America and the Caribbean by : OECD

Download or read book OECD Public Governance Reviews The Strategic and Responsible Use of Artificial Intelligence in the Public Sector of Latin America and the Caribbean written by OECD and published by OECD Publishing. This book was released on 2022-03-22 with total page 189 pages. Available in PDF, EPUB and Kindle. Book excerpt: Governments can use artificial intelligence (AI) to design better policies and make better and more targeted decisions, enhance communication and engagement with citizens, and improve the speed and quality of public services. The Latin America and the Caribbean (LAC) region is seeking to leverage the immense potential of AI to promote the digital transformation of the public sector.

Comunicación digital

Author : Marta-Lazo, Carmen
Publisher : Editorial UOC
ISBN 13 : 8491164731
Total Pages : 147 pages
Book Rating : 4.4/5 (911 download)

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Book Synopsis Comunicación digital by : Marta-Lazo, Carmen

Download or read book Comunicación digital written by Marta-Lazo, Carmen and published by Editorial UOC. This book was released on 2017-03-22 with total page 147 pages. Available in PDF, EPUB and Kindle. Book excerpt: Este manual está dirigido a estudiantes de comunicación y de educación de grado y posgrado. El eje central de toda la obra es el novedoso concepto de Factor R-elacional, atendiendo al nuevo modelo que los autores han bautizado como «TRIC» (Tecnologías de la Relación, Información y Comunicación), que dibuja un nuevo escenario de contextos y mediaciones en la comunicación digital y móvil. Este libro contiene todas las partes esenciales para entender la comunicación digital: fundamentos, principios, interactuantes, competencias, mediaciones e inteRmetodología.Desde una perspectiva educomunicativa, los autores proponen métodos innovadores para llevar a cabo prácticas de aprendizaje digital en entornos presenciales, semipresenciales y virtuales. Como aportación final, se entrevista a seis reconoidos expertos en educación mediática y competencia digital para abordar desde su mirada diferentes temas planteados en el libro, de forma dialógica y abierta a la reflexión. También se brinda a los lectores la posibilidad de participar e interactuar en un laboratorio de experiencias TRIC.

Comunicación política y gobierno de coalición

Author : Ridao i Martín, Joan
Publisher : Editorial UOC
ISBN 13 : 8491161619
Total Pages : 328 pages
Book Rating : 4.4/5 (911 download)

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Book Synopsis Comunicación política y gobierno de coalición by : Ridao i Martín, Joan

Download or read book Comunicación política y gobierno de coalición written by Ridao i Martín, Joan and published by Editorial UOC. This book was released on 2016-09-07 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: La presente obra analiza, desde el punto de vista teórico y práctico, la problemática que presenta la comunicación de los gobiernos de coalición. No en vano, el fenómeno coalicional ha ido adquiriendo un interés creciente, especialmente tras los cambios experimentados por el sistema de partidos y la irrupción de gobiernos de signo plural. En este contexto, cobran relieve las pautas de funcionamiento interno acordadas y, en especial, la comunicación política. Sin duda, los partidos coaligados deben priorizar la elaboración de planes que permitan relacionar el gobierno con la sociedad, y asegurar una buena sintonía entre la emisión y recepción de los mensajes por parte de las bases electorales. De ahí que la profesionalizaciónestratégica de las estructuras comunicativas de los ejecutivos o un buen manejo de las nuevas tecnologías coadyuve a que estos gobiernos sean más creíbles, duraderos y gocen de mayor reputación.

Las agendas regionales de cooperación técnica. Resumen ejecutivo / The regional agendas for technical cooperation. Executive summary

Download Las agendas regionales de cooperación técnica. Resumen ejecutivo / The regional agendas for technical cooperation. Executive summary PDF Online Free

Author :
Publisher : IICA
ISBN 13 : 9290396385
Total Pages : 110 pages
Book Rating : 4.2/5 (93 download)

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Book Synopsis Las agendas regionales de cooperación técnica. Resumen ejecutivo / The regional agendas for technical cooperation. Executive summary by :

Download or read book Las agendas regionales de cooperación técnica. Resumen ejecutivo / The regional agendas for technical cooperation. Executive summary written by and published by IICA. This book was released on with total page 110 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Global Perspectives on Media, Politics, Immigration, Advertising, and Social Networking

Author : Yahya R. Kamalipour
Publisher : Cambridge Scholars Publishing
ISBN 13 : 1527538346
Total Pages : 290 pages
Book Rating : 4.5/5 (275 download)

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Book Synopsis Global Perspectives on Media, Politics, Immigration, Advertising, and Social Networking by : Yahya R. Kamalipour

Download or read book Global Perspectives on Media, Politics, Immigration, Advertising, and Social Networking written by Yahya R. Kamalipour and published by Cambridge Scholars Publishing. This book was released on 2019-08-12 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: This eclectic and multicultural volume contains 17 papers, authored or co-authored by 25 scholars and doctoral students representing 11 countries. They discuss a wide range of global issues, including immigration, marginalization, identity, mass media, politics, social networking, education, digital media, advertising, and globalization. This book will be an excellent supplement to senior and graduate-level courses in international communication, cultural studies, mass media, journalism, global studies, political communication, intercultural communication, and related subjects.