Buyology

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Author :
Publisher : Currency
ISBN 13 : 0385523890
Total Pages : 274 pages
Book Rating : 4.3/5 (855 download)

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Book Synopsis Buyology by : Martin Lindstrom

Download or read book Buyology written by Martin Lindstrom and published by Currency. This book was released on 2010-02-02 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores: • Does sex actually sell? • Does subliminal advertising still surround us? • Can “cool” brands trigger our mating instincts? • Can our other senses—smell, touch, and sound—be aroused when we see a product? Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced—or turned off—by marketers' relentless attempts to win our loyalty, our money, and our minds.

Strange Country

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Author :
Publisher : Pan Australia
ISBN 13 : 1742623689
Total Pages : 395 pages
Book Rating : 4.7/5 (426 download)

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Book Synopsis Strange Country by : Mark Dapin

Download or read book Strange Country written by Mark Dapin and published by Pan Australia. This book was released on 2008-11-01 with total page 395 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book is about the people I met as I crisscrossed Australia by train and plane and L-plated car: the undefeated dreamers and wild-hearted romantics, the obsessed hobbyists and beautiful failures. It is about heroes and legends, illusions, delusions and hope, and one or two men with shit for brains who ought to be locked up." As anyone who's ever read Mark Dapin's column and features in Good Weekend knows, he's an immensely funny, acute and vivid observer of Australian life. In Strange Country, he takes us on a journey through a very different Australia - a country that's eccentric, puzzling, big-hearted, small-minded, nostalgic and sometimes just plain mad. From the last travelling boxing tent to feral urban sewer rats to Vietnam Veteran bikies and the annual Parkes Elvis Festival, his writing illuminates the stranger side of Australian life in a travel book like no other.

Yvain

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Publisher : Yale University Press
ISBN 13 : 0300187580
Total Pages : 242 pages
Book Rating : 4.3/5 (1 download)

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Book Synopsis Yvain by : Chretien de Troyes

Download or read book Yvain written by Chretien de Troyes and published by Yale University Press. This book was released on 1987-09-10 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: The twelfth-century French poet Chrétien de Troyes is a major figure in European literature. His courtly romances fathered the Arthurian tradition and influenced countless other poets in England as well as on the continent. Yet because of the difficulty of capturing his swift-moving style in translation, English-speaking audiences are largely unfamiliar with the pleasures of reading his poems. Now, for the first time, an experienced translator of medieval verse who is himself a poet provides a translation of Chrétien’s major poem, Yvain, in verse that fully and satisfyingly captures the movement, the sense, and the spirit of the Old French original. Yvain is a courtly romance with a moral tenor; it is ironic and sometimes bawdy; the poetry is crisp and vivid. In addition, the psychological and the socio-historical perceptions of the poem are of profound literary and historical importance, for it evokes the emotions and the values of a flourishing, vibrant medieval past.

Our National Defences

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Publisher :
ISBN 13 :
Total Pages : 50 pages
Book Rating : 4.0/5 (17 download)

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Book Synopsis Our National Defences by : Cowper Phipps Coles

Download or read book Our National Defences written by Cowper Phipps Coles and published by . This book was released on 1861 with total page 50 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Charles Pettigrew, First Bishop-elect of the North Carolina Episcopal Church

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Author :
Publisher : Hassell Street Press
ISBN 13 : 9781015031500
Total Pages : 32 pages
Book Rating : 4.0/5 (315 download)

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Book Synopsis Charles Pettigrew, First Bishop-elect of the North Carolina Episcopal Church by : Bennett H Wall

Download or read book Charles Pettigrew, First Bishop-elect of the North Carolina Episcopal Church written by Bennett H Wall and published by Hassell Street Press. This book was released on 2021-09-10 with total page 32 pages. Available in PDF, EPUB and Kindle. Book excerpt: This work has been selected by scholars as being culturally important and is part of the knowledge base of civilization as we know it. This work is in the public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. To ensure a quality reading experience, this work has been proofread and republished using a format that seamlessly blends the original graphical elements with text in an easy-to-read typeface. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.

Brand Sense

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Author :
Publisher : Simon and Schuster
ISBN 13 : 1439172013
Total Pages : 194 pages
Book Rating : 4.4/5 (391 download)

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Book Synopsis Brand Sense by : Martin Lindstrom

Download or read book Brand Sense written by Martin Lindstrom and published by Simon and Schuster. This book was released on 2010-02-02 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: The definitive book on sensory branding, shows how companies appeal to consumers’ five senses to sell products. Did you know that the gratifying smell that accompanies the purchase of a new automobile actually comes from a factory-installed aerosol can containing “new car” aroma? Or that Kellogg’s trademarked “crunch” is generated in sound laboratories? Or that the distinctive click of a just-opened jar of Nescafé freeze-dried coffee, as well as the aroma of the crystals, has been developed in factories over the past decades? Or that many adolescents recognize a pair of Abercrombie & Fitch jeans not by their look or cut but by their fragrance? In perhaps the most creative and authoritative book on how our senses affect our everyday purchasing decisions, global branding guru Martin Lindstrom reveals how the world’s most successful companies and products integrate touch, taste, smell, sight, and sound with startling and sometimes even shocking results. In conjunction with renowned research institution Millward Brown, Lindstrom’s innovative worldwide study unveils how all of us are slaves to our senses—and how, after reading this book, we’ll never be able to see, hear, or touch anything from our running shoes to our own car doors the same way again. An expert on consumer shopping behavior, Lindstrom has helped transform the face of global marketing with more than twenty years of hands-on experience. Firmly grounded in science, and disclosing the secrets of all our favorite brands, Brand Sense shows how we consumers are unwittingly seduced by touch, smell, sound, and more.

Notebook

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Publisher :
ISBN 13 :
Total Pages : 120 pages
Book Rating : 4.5/5 (876 download)

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Book Synopsis Notebook by : Christiana James

Download or read book Notebook written by Christiana James and published by . This book was released on 2020-12-28 with total page 120 pages. Available in PDF, EPUB and Kindle. Book excerpt: This journal is a perfect gift for friends and family, male or female. Other features of this notebook are: - 120 pages - 6x9 inches - matte cover This book is convenient for writing. It has the perfect size to carry anywhere for journaling and note taking.