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Author : Joseph R. Dominick
Publisher : Allyn & Bacon
ISBN 13 :
Total Pages : 348 pages
Book Rating : 4.3/5 (91 download)
Download or read book Broadcasting Research Methods written by Joseph R. Dominick and published by Allyn & Bacon. This book was released on 1985 with total page 348 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Joseph R. Dominick
Publisher :
ISBN 13 :
Total Pages : 330 pages
Book Rating : 4.:/5 (12 download)
Download or read book Broadcasting Research Methods written by Joseph R. Dominick and published by . This book was released on 1985 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Donald G. Godfrey
Publisher : Routledge
ISBN 13 : 1135607400
Total Pages : 505 pages
Book Rating : 4.1/5 (356 download)
Download or read book Methods of Historical Analysis in Electronic Media written by Donald G. Godfrey and published by Routledge. This book was released on 2006-08-15 with total page 505 pages. Available in PDF, EPUB and Kindle. Book excerpt: Methods of Historical Analysis in Electronic Media provides a foundation for historical research in electronic media by addressing the literature and the methods--traditional and the eclectic methods of scholarship as applied to electronic media. It is about history--broadcast electronic media history and history that has been broadcast, and also about the historiography, research written, and the research yet to be written. Divided into five parts, this book: *addresses the challenges in the application of the historical methods to broadcast history; *reviews the various methods appropriate for electronic-media research based on the nature of the object under study; *suggests new approaches to popular historical topics; *takes a broad topical look at history in broadcasting; and *provides a broad overview of what has been accomplished, a historian's challenges, and future research. Intended for students and researchers in broadcast history, Methods of Historical Analysis in Electronic Media provides an understanding of the qualitative methodological tools necessary for the study of electronic media history, and illustrates how to find primary sources for electronic media research.
Author : Barrie Gunter
Publisher : SAGE
ISBN 13 : 9780761956594
Total Pages : 328 pages
Book Rating : 4.9/5 (565 download)
Download or read book Media Research Methods written by Barrie Gunter and published by SAGE. This book was released on 2000-02-11 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this book, Barrie Gunter provides a broad overview of the methodological perspectives adopted by media researchers in their attempt to derive a better understanding of the nature, role and impact of media in society. By tracing the epistemological and theoretical roots of the major methodological perspectives, Gunter identifies the various schools of social scientific research that have determined the major perspectives in the area. Drawing a distinction between quantitative and qualitative methods, he discusses the relative advantages and disadvantages of each approach, and examines recent trends that signal a convergence of approaches and their associated forms of research. The unique strength of this
Author : Barrie Gunter
Publisher : SAGE
ISBN 13 : 9780761956594
Total Pages : 324 pages
Book Rating : 4.9/5 (565 download)
Download or read book Media Research Methods written by Barrie Gunter and published by SAGE. This book was released on 2000-02-11 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: Assessing the relative strengths and weaknesses of qualitative and quantitative methods, this book examines the methodological perspectives adopted by media researchers in their attempts to understand the nature of media in society.
Author :
Publisher :
ISBN 13 :
Total Pages : 58 pages
Book Rating : 4.:/5 (535 download)
Download or read book Research Methods written by and published by . This book was released on 1952 with total page 58 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Frederick Williams
Publisher : Simon and Schuster
ISBN 13 : 0029353319
Total Pages : 232 pages
Book Rating : 4.0/5 (293 download)
Download or read book Research Methods and the New Media written by Frederick Williams and published by Simon and Schuster. This book was released on 1988-09-26 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: The "new media" -- interactive videodiscs, telecommunications, computers, VCRs, teletext systems, and more -- present researchers with new challenges when it comes to studying practical applications or theoretical effects. This valuable volume aids researchers in first recognizing the special qualities of interactivity, demassification, and asynchroneity that the new media have created and to instruct professional researchers and students in alternative research methods, multiple methods, and the triangulation of results. For the first time, a variety of methods are examined as they apply to new media research, including mathematical modeling, controlled experiments, quasiexperiments, surveys, longitudinal studies, field studies, archival and secondary research, futures research and forecasting, content analysis, case studies, and focus groups. Whether the problem to be researched is as focused as considering the cost-benefit for a school wishing to adopt computers in the classroom or as wide-ranging as determining the effects of video games on child socialization, this up-to-date and thorough guide alerts researchers to the pitfalls of traditional methodology and offers a firm foundation upon which they can build reliable, accurate projects able to produce sound results.
Author : H.J. Hsia
Publisher : Routledge
ISBN 13 : 1317357167
Total Pages : 620 pages
Book Rating : 4.3/5 (173 download)
Download or read book Mass Communications Research Methods written by H.J. Hsia and published by Routledge. This book was released on 2015-10-23 with total page 620 pages. Available in PDF, EPUB and Kindle. Book excerpt: Originally published in 1988. Step-by-step, this book leads students from problem identification, through the mazes of surveys, experimentation, historical/qualitative studies, statistical analysis, and computer data processing to the final submission and publication in scientific or popular publications.
Author : Graham Mytton
Publisher :
ISBN 13 :
Total Pages : 196 pages
Book Rating : 4.:/5 (31 download)
Download or read book Handbook on Radio and Television Audience Research written by Graham Mytton and published by . This book was released on 1999 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: With an emphasis on the needs of less developed media markets, this practical & user-friendly handbook examines how radio & television audience research is carried out & used, its purposes & how to interpret its findings. The Handbook provides examples of audience-research questionnaires, up-to-date audience & media data from around the world & training exercises to help the student learn through practice & investigation.
Author : Thomas R. Lindlof
Publisher : SAGE
ISBN 13 : 1412974720
Total Pages : 401 pages
Book Rating : 4.4/5 (129 download)
Download or read book Qualitative Communication Research Methods written by Thomas R. Lindlof and published by SAGE. This book was released on 2011 with total page 401 pages. Available in PDF, EPUB and Kindle. Book excerpt: There are not many textbooks available (if any) that can match [this book's] intelligence.
Author : G. M. du Plooy
Publisher : Juta and Company Ltd
ISBN 13 : 9780702156410
Total Pages : 388 pages
Book Rating : 4.1/5 (564 download)
Download or read book Communication Research written by G. M. du Plooy and published by Juta and Company Ltd. This book was released on 2002 with total page 388 pages. Available in PDF, EPUB and Kindle. Book excerpt: Approaches to conducting advertising, mass-media audiences, and mass-media efficiency research in organizational and development contexts are detailed in this reference. Among the topics covered are qualitative and quantitative approaches to research methodology, the steps involved in the research process, data collection, and the procedures used in applying a research design and interpreting research data. Designed to accommodate a variety of learning styles, this book imparts the framework in which to acquire and develop research, problem solving, and communication skills, and basic individual, moral, and ethical values.
Author : William A. Belson
Publisher :
ISBN 13 :
Total Pages : 418 pages
Book Rating : 4.:/5 (321 download)
Download or read book The Impact of Television written by William A. Belson and published by . This book was released on 1967 with total page 418 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Jacoby Barrera
Publisher : Scientific e-Resources
ISBN 13 : 1839472898
Total Pages : 316 pages
Book Rating : 4.8/5 (394 download)
Download or read book Broadcasting Journalism written by Jacoby Barrera and published by Scientific e-Resources. This book was released on 2019-03-19 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advertising research is a systematic process of marketing research conducted to improve the efficiency of advertising. Advertising and media research explains the complexities of planning in a fast-moving non-complex style. As we enter the new century of transformed advertising techniques and marketing challenges. Research is to find out something new, and advertising research is to find out how advertising works effectively and guide in making effective advertising decisions. There are various kinds of advertising research, and these include pre-testing, post-testing, campaign research, and measuring advertising effectiveness. Advertising follows logically after listening to consumer requirements, introducing productive conditions, distributing the goods. However, the actual sequence - and emphasis deriving from the diverse sub-cultures - can be quite differentiated. The effects of the different mass media on social, psychological and physical aspects. Research survey that segments the people based on what television programs they watch, radio they listen and magazines they read. Media research makes use of scientific methods of research. It aims at providing an objective, unbiased evaluation of data. First the research problem is identified, and then a prescribed set of procedures of research is followed to investigate the problem. Only thereafter comes report of the findings. This book is more catered to readers who have no background on the media. It is more informational than instructional. It's great if you are looking into learning about how the media works per se but not if you are concerned about effectively positioning your products in the market.
Author : Bonnie Brennen
Publisher : Routledge
ISBN 13 : 0415890217
Total Pages : 250 pages
Book Rating : 4.4/5 (158 download)
Download or read book Qualitative Research Methods for Media Studies written by Bonnie Brennen and published by Routledge. This book was released on 2012 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book introduces the essential qualitative methods used in media research, with an emphasis on integrating theory with practice. Each method is introduced through step-by-step instruction on conducting research and interpreting research findings, alongside in-depth discussions of the historical, cultural, and theoretical context of the particular method and case studies drawn from published scholarship. This text is a comprehensive and accessible introduction to qualitative methods, ideal for media and mass communication research courses.
Author : Thomas R. Lindlof
Publisher : SAGE
ISBN 13 : 0761924949
Total Pages : 377 pages
Book Rating : 4.7/5 (619 download)
Download or read book Qualitative Communication Research Methods written by Thomas R. Lindlof and published by SAGE. This book was released on 2002-09-11 with total page 377 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Second Edition of Qualitative Communication Research Methods takes readers through every step of the qualitative research process -- from the research idea to the finished report. Unique for its coverage of the entire discipline of Communication, this text now includes a new chapter on computer-mediated communication (identities, relationships, and communities) as well as fully updated and expanded key topics including: developing research questions, coding data, using computers in analysis, and transcription. Processes covered in the text include interviewing, writing field notes, and creating ethical relationships with participants. Qualitative Communication Research Methods, Second Edition, provides students with numerous examples of work in the field illustrating how studies are designed, carried out, written, evaluated, and applied to theory. This interesting and accessible text provides a rewarding and challenging introduction to qualitative methodology.
Author : Anders Hansen
Publisher : SAGE Publications Limited
ISBN 13 :
Total Pages : 448 pages
Book Rating : 4.F/5 ( download)
Download or read book Mass Communication Research Methods written by Anders Hansen and published by SAGE Publications Limited. This book was released on 2009-02-03 with total page 448 pages. Available in PDF, EPUB and Kindle. Book excerpt: This essential set brings together leading articles on the three major domains of the communication process: 1) Institutions/Organisations/Production; 2) Content/Representation; and 3) Audiences/Consumption.
Author :
Publisher :
ISBN 13 :
Total Pages : 24 pages
Book Rating : 4.:/5 (641 download)
Download or read book Standardization of Radio and Television Advertising Research Methods written by and published by . This book was released on 1961 with total page 24 pages. Available in PDF, EPUB and Kindle. Book excerpt:
