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Download or read book Broadcast advertising handbook written by and published by . This book was released on 1978 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Sean Brierley
Publisher : Routledge
ISBN 13 : 113484283X
Total Pages : 288 pages
Book Rating : 4.1/5 (348 download)
Download or read book The Advertising Handbook written by Sean Brierley and published by Routledge. This book was released on 2005-08-04 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Advertising Handbook is a critical introduction to the practices and perspectives of the advertising industry. Sean Brierley explores the structures of the profession and examines the roles of all those involved in advertising including businesses, agencies, consultancies and media owners. The Advertising Handbook traces the development of advertising and examines the changes that have take taken place from its formative years through to today's period of rapid change: the impact of new media, the rise of the ad agency, industry mergers, the Internet and digital technologies, and the influence of the regulatory environment. The Advertising Handbook offers a theoretical understanding of the industry and it challenges many assumptions about advertising's power and authority. Thoroughly revised and updated, it examines why companies and organisations advertise, how they research markets, where and when they advertise, the principles and techniques of persuasion and how companies measure performance. The Advertising Handbook includes: Illustrations from a range of high-profile campaigns including Budweiser, Barnardo's, Benetton and Club 18-30 New and detailed 'workshop' exercises accompanying each chapter Case studies and profiles of ad agencies and key media players A revised and up-to-date glossary of key terms A guide to useful web and online resources
Author : Conseil de la radiodiffusion et des télécommunications canadiennes
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (661 download)
Download or read book Broadcast advertising handbook written by Conseil de la radiodiffusion et des télécommunications canadiennes and published by . This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Helen Katz
Publisher : Routledge
ISBN 13 : 1135194548
Total Pages : 239 pages
Book Rating : 4.1/5 (351 download)
Download or read book The Media Handbook written by Helen Katz and published by Routledge. This book was released on 2010-07-29 with total page 239 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Media Handbook provides a practical introduction to the complete media planning and buying process. Emphasizing basic media planning and buying calculations along with the practical realities of offering plan alternatives and evaluating the pl "This work is suitable for faculty who teach advertising, as well as students of advertising media planning." CHOICE
Author : Lynda Lee Kaid
Publisher : SAGE Publications
ISBN 13 : 1452261547
Total Pages : 505 pages
Book Rating : 4.4/5 (522 download)
Download or read book The SAGE Handbook of Political Advertising written by Lynda Lee Kaid and published by SAGE Publications. This book was released on 2006-06-14 with total page 505 pages. Available in PDF, EPUB and Kindle. Book excerpt: The SAGE Handbook of Political Advertising provides a comprehensive view of the role political advertising plays in democracies around the world. Editors Lynda Lee Kaid and Christina Holtz-Bacha, along with an international group of contributors, examine the differences as well as the similarities of political advertising in established and evolving democratic governments. Key Features: Offers an international perspective: This Handbook examines the political television advertising process that has evolved in democracies around the world, including countries in Asia, Europe, Australia, Africa, Latin America, and North America. In addition, a comparative overview addresses the effects of political advertising on the voters and the systems of which it is a part. Provides comprehensive coverage: For each country presented, an analysis is given of its political advertising history, its cultural implications, the political and regulatory systems related to political advertising, the effects of media system structures, and the effects of new technologies. Includes examples from recent elections: The role specific candidate- or party-controlled television plays in a specific region′s electoral process is examined. Original research on recent elections confirms the expanding significance of this form of political communication. This is an excellent resource for media professionals and practicing journalists, as well as a welcome addition to any academic library. It can also be used as a textbook for advanced undergraduate and graduate courses on Political Advertising in the fields of Political Science, Communication, Broadcasting, Journalism, and International Relations.
Author : Bob Schulberg
Publisher : N T C Business Books
ISBN 13 :
Total Pages : 232 pages
Book Rating : 4.3/5 (91 download)
Download or read book Radio Advertising written by Bob Schulberg and published by N T C Business Books. This book was released on 1989 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Susan Tyler Eastman
Publisher : Taylor & Francis
ISBN 13 : 1136024816
Total Pages : 352 pages
Book Rating : 4.1/5 (36 download)
Download or read book Media Promotion & Marketing for Broadcasting, Cable & the Internet written by Susan Tyler Eastman and published by Taylor & Francis. This book was released on 2012-11-12 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: This fifth edition of the successful Promotion and Marketing for Broadcasting, Cable, and the Web, 4ed takes an important, timely look at the newest media venue, the Internet. Under its new title, Media Promotion and Marketing for Broadcast, Cable and the Internet, 5ed it takes a fresh look at the industry and the latest strategies for media promotion and marketing. The book explores the scope and goals of media production from the perspectives of network and local television, cable, Internet and radio, including public broadcasting. Topics include: goals of promotion; research in promotion; on-air, print, and Web message design; radio promotion; television network and station promotion and new campaigns; non-commercial radio and television promotion; cable marketing and promotion; research and budgeting for promotion; syndicated program marketing; global and international promotion and marketing; and online marketing and promotion.
Author : Sean Brierley
Publisher : Routledge
ISBN 13 : 1317192273
Total Pages : 331 pages
Book Rating : 4.3/5 (171 download)
Download or read book The Advertising Handbook written by Sean Brierley and published by Routledge. This book was released on 2018-02-28 with total page 331 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Advertising Handbook provides a critical introduction to advertising and marketing practices today. Contributions from leading international scholars and practitioners offer extended coverage of the contemporary shifts and pressures reshaping the marketing communications (or advertising and marketing) industries and their relationship to the consumer. Profiles and case studies illustrate innovation and diversification among advertising, marketing and public relations companies. Discussion questions aid learning and encourage debate about the activities and influence of advertising today. This Fourth Edition explores the growing significance of: the influence of ‘Big Data’ and automation in digital advertising; tracking and profiling users across digital communications for targeted and personalised marketing communications; the rise of media and advertising integration through sponsored content, product placement, native advertising and other forms of branded content; the dynamic shifts in ad spending and media–advertising relationships across legacy media, online and social media; and the complex profile of consumer behaviour that produces new challenges for brands and branding. Fully revised and updated, this new edition of The Advertising Handbook is a comprehensive and accessible guide to contemporary advertising and marketing theory and practice, designed to meet the requirements, interests and terms of reference of the most recent generation of media and advertising students.
Author : Jonne Murphy
Publisher :
ISBN 13 :
Total Pages : 260 pages
Book Rating : 4.3/5 (91 download)
Download or read book Handbook of Radio Advertising written by Jonne Murphy and published by . This book was released on 1980 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Broadcast Advertising Bureau
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (87 download)
Download or read book Handbook on Television Advertising written by Broadcast Advertising Bureau and published by . This book was released on 1950 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Broadcast Advertising Bureau
Publisher :
ISBN 13 :
Total Pages : 110 pages
Book Rating : 4.3/5 (91 download)
Download or read book BAB's Handbook on Television Advertising written by Broadcast Advertising Bureau and published by . This book was released on 1950 with total page 110 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 59 pages
Book Rating : 4.:/5 (251 download)
Download or read book Broadcast advertising handbook written by and published by . This book was released on 1978 with total page 59 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Helen E. Katz
Publisher : N T C Business Books
ISBN 13 :
Total Pages : 192 pages
Book Rating : 4.3/5 (97 download)
Download or read book The Media Handbook written by Helen E. Katz and published by N T C Business Books. This book was released on 1995 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Canadian Radio-Television and Telecommunications Commission
Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.:/5 (462 download)
Download or read book Broadcast Advertising Handbook - Acts, Regulations, and Guidelines on Broadcast Advertising written by Canadian Radio-Television and Telecommunications Commission and published by . This book was released on with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Fred L. Bergendorff
Publisher : Hastings House Book Publishers
ISBN 13 :
Total Pages : 474 pages
Book Rating : 4.3/5 (91 download)
Download or read book Broadcast Advertising & Promotion written by Fred L. Bergendorff and published by Hastings House Book Publishers. This book was released on 1983 with total page 474 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Pete Schulberg
Publisher : Contemporary Books
ISBN 13 :
Total Pages : 264 pages
Book Rating : 4.3/5 (91 download)
Download or read book Radio Advertising written by Pete Schulberg and published by Contemporary Books. This book was released on 1996 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: A comprehensive guide for advertisers, advertising agencies, and people who want to sell them time on the radio. Schulberg, with a long career in the radio business, spices up the text with anecdotes and humor. He outlines radio's history and technology, then explains such matters as ratings, creativity, response, format, segmenting markets, direct response, co-op advertising, and integrating radio advertising into an overall communications plan. No bibliography. Updated from the 1989 edition. Annotation copyright by Book News, Inc., Portland, OR
Author : Canadian Radio-Television and Telecommunications Commission
Publisher :
ISBN 13 :
Total Pages : 31 pages
Book Rating : 4.:/5 (462 download)
Download or read book Broadcast Advertising Handbook - Acts, Regulations, and Guidelines on Broadcast Advertising written by Canadian Radio-Television and Telecommunications Commission and published by . This book was released on with total page 31 pages. Available in PDF, EPUB and Kindle. Book excerpt:
